my UNPOPULAR OPINION on kbeauty in 2024 (let’s be real)
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- Опубліковано 5 вер 2024
- What happened to the creative direction of kbeauty brands? Nowadays every brand is going for the effortless, minimal, beige aesthetic and let's be real - it's getting less inspiring to look at. It's the same colour palettes: spring, summer, fall, winter personal colour. There's only a couple of brands I still actively follow but maybe i'm a "recovering shopper-holic" so lowkey I'm kinda seeing through all of the repetition.
Watch this for my honest recap of what's new in kbeauty: • ☀️ WHAT'S NEW IN KBEAU...
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NA - i don't support this brand anymore
FACE:
grwm cosmetics radiance tint multiuse base in r07 green beige: (SG Only) s.shopee.sg/1q...
fenty beauty bright fix eye brightener in 06 melon: rstyle.me/+FpU...
nongchat professional foundation in 01 light: www.nongchatma...
club suppin powder - whitening: rstyle.me/+v7P...
LUNA long lasting tip concealer in 0.5 porcelain: rstyle.me/+R0W...
mac fix plus: rstyle.me/+e9y...
CHEEKS:
fwee blurry pudding pot in mv 02 hurt: rstyle.me/+0Xk...
too cool for school artclass by rodin in 02 modern: rstyle.me/+WbB...
EYES;
mee cosmetics slimline 1.5mm auto eyebrow pencil in 01 dark brown: (SG Only) shope.ee/8zgsg...
mac paint pot in painterly: rstyle.me/+cJ1...
flower knows - moonlight mermaid jewelry eyeshadow - moonlight land: rstyle.me/+SFt...
colourpop stone cold fox palette: rstyle.me/+srf...
tony moly back gel miracle fit super proof liner in 01 true black: rstyle.me/+aaO...
clio kill lash superproof mascara in 02 volume curl: rstyle.me/+Dxf...
LIPS:
lilybyred smiley lip pencil in 01 grin with me rstyle.me/+ii-...
3ce blur matte lipstick in mauve drizzle: rstyle.me/+NuG...
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Let me know what are your honest thoughts on current kbeauty makeup releases 👀 I would love to hear from yall. Let's keep it civil, we can agree to disagree! ✨
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It's true that all looks so similar and when you have one pink-coral palette you have all . C-Beauty right now is where you can find different things like in the brand GirlCult
oh that's the brand with the black blush right? i've seen a couple of tiktoks on them 👀
@@itskrystle Their palettes are amazing
I totally agree. The colour trends, the product formulas, it's all very similar. Etude seems to be doing some cute throwbacks like the cassette tape and retro gaming packaging. Also the one interesting recent Clio palette is the Orchid Cloud one, which happens to be the one I own. I don't need another pale pink/lavender palette!
right?? the cassette tape packaging only caught my eye cause :
1. it was in collab with shinee
2. i'm a shinee fan
3. shinee did endorse etude back in 2013-2014 so calling it the "replay" collection was very fitting (cause their debut song was replay). buuuut the colour story was the same light washes of colour. i actually did manage to see the collection in person when i was in bangkok earlier in jan 2024 and when i swatched it, it was quite underwhelming.
urghh, the orchid rose palette still occasionally lives rent free in my head. i still think about it once in awhile. 😭 how are you finding it so far? do you like the looks that you've created with it?
edit: correction, i like the 10 season plum palette from clio. thats the one i like. (lmao i got them mixed up 😂) still, would love to hear your thoughts on it 🤍
@@itskrystle The Orchid Cloud palette is good for going out at night looks bc it's more dark/saturated. The lighter greiges in it are also good for casual office looks. I like that you can make quite a few looks with it because of the saturation of the colours - the mattes work well in pairs, and the satiny/pearly shades are really nice but I haven't had a chance to use them much!
Yep every brand is also realesing the same blurring pudding blushes like fwee one for example
yeah, literally saw wakemake and dasique releasing promo pics for their new pot product 🥴👀
100% agree with you about more shades. Maybe something suitable for people with shade no.25 and up?
Sometimes, the pallette marketed for cool tones are too ashy for the rest of us.
Personally for me, western brands are either too expensive or simply not suitable for my skin. As for local brands, I'll rejoice on the day they actually catch up with or surpass korean formula. Need to wait for a few years.
i hear you 🥲 i think if korean shadows weren't as tightly pressed as they are, maybe certain colour palettes would work better on tanner deeper skin tone. what are the local brands you enjoy? a local brand i wanna try out is sahur'sart. they got these super cute heart blushes that i wanna try 🤩
I'm tired of "clean girl" neutral everything!!!!! I miss fun and bold looks, Wakemake has been putting out some palettes with color like blues and pink and lime green but I NEED MORE PLEASE!!!
the way 2016-2018 cut crease, coloured eyeshadow was a *daily makeup routine* ? makeup was way more fun and out there back then haha.
i think it will be a little hard for kbeauty brands to go beyond light colours and beiges just because of the beauty trends. everyone wants to look ✨youthful and alive✨i would love to be proven wrong tho hahaha 😗moving forward, i'll definitely be checking out cbeauty brands for coloured products. a good majority of people here are recommending it! 🥰
i totally agree, which is why i’m looking at cbeauty indie brands because they lean more alternative. Also I think Unleashia does a good job with being more experimental than typical kbeauty.
i have this one palette from cbeauty indie brand narimi and their shadows are VERY pigmented. more like pressed pigments than shadows 😂ua-cam.com/video/OW7XZc1eyr4/v-deo.htmlsi=NyLddDfp3If4LExw
oh yes, their 9 pan colour selection has a couple of more experimental colours. and the way their cushion foundation is being dispensed (and hygienic) is very impressive too.
Kbeauty these days is definitely showing the way Koreans follow trends and how quickly 😞 I think it's been such a huge thing in Korea ever since (that's why I'm more of a Japan girly just in general even if I like Kbeauty more til recently 😅). However, we just see it more blatantly recently due to the internet. I suggest CBeauty for you to try! They're more adventurous and varied!
are there any jbeauty brands that you recommend? 🤩totally agree with you on the internet part. i do own a couple of cbeauty items but i just never made a full video on it. i dont think it's enough to do a full face of makeup but maybe one day i could do a dedicated review or speed review on their products? definitely gonna look into cbeauty more 🥰
Totally agree! Not only with formulas I think there’s been a lot of copying on collection themes too! So many MBTI or “your tone” releases this year it’s getting old😂
omggg, can i say, the whole mbti thing doesnt really make sense to me 💀
i mean sure it's fun to have rough gauge of who you are as an individual and maaaybe it would translate to your makeup style. but if i wanna wear blue eyeshadow and im a injf, it's literally none of their business if i wear blue eyeshadow. makeup literally depends on your preference and mood.
it's the same energy as when blood type personalities were a thing 🥴
The good thing about is that we save money and have the opportunity to use up the products we already have. But the repeating colours are really boring...also I don't mind if the brands cater to colour seasons but for example I'm a light summer and the only colours K beauty brands want me to wear are light pink and light beige. But there are so many more colours in the world😂. For spring seasons there are only orange-y shades and for winter dark brown/plum shades and so on😅
hahaha! yes, we do save money 😉right?? oh! i'm a light summer too and found that teal and navy actually looks good on me. i sometimes go onto pinterest to get some colour inspo.
then again, i think it's also because of the beauty standards where everything has to look ✨natural and lively✨ so that's probably why coloured products are either ashy or 50 shades of beige
I've been leaning towards Chinese beauty more than Korean, Japanese beauty has had a bit more colour options but they can still be quite plain
when i was in tokyo earlier in may, i went to the flagship at cosme store and surprisingly, they do have colour! i remember coming across a literal black-white-grey quad which is definitely something you don't see often in kbeauty. omg everyone here is talking about cbeauty so maybe it's really time for me to do proper research on the different brands 👀
I'm Korean and I am sooo bored of K beauty. Also as a darker skinned Korean (shade 25 in k beauty terms) than your average Korean (or what k beauty brands think is the average skin tone), it's so frustrating to go to olive young and only find shades 17-23, and not only that sooo many eyeshadows and blushes show up like chalk on my face. Like, where is the pigmentation?? Which is why I'm getting more into western brands especially with eye shadows and cheeks especially. The only korean beauty brand that I thought had proper pigmentation in their eyeshadows is milktouch, and that's only with some of their palettes not all.
thank you for sharing! which eyeshadow palette have you tried from milktouch? i would love to check out a pigmented kbeauty shadow palette.
i hear you, i prefer western eyeshadows too. it just shows up so much better and there's a wider variety of colours and finishes in different undertones.
@@itskrystle Okay, so I just swatched all 4 of my Milktouch shadow palettes to compare, and I'd say out of the 4 I have (Berry Macaron, Sugar Croffle, Ash Kitty, and Golden Puppy), number one most pigmented palette is Berry Macaron which is a pastel purple and pink palette, and then Ash Kitty (a smokey palette that has white, grey moss green, black, etc) is the 2nd most pigmented (2 out of 10 colors had mediocre pigmentation). I'd say this brand's eyeshadows have pretty decent pigment payoff overall, compared to whiteish eyeshadows that brands like Dasique make.
I MISS the jelly lipsticks from Etude, and the princess ones! They were such bangers really
omg yes!! i owned one of each back in 2014. i was 14 back then so lmao imagine bare faced me with either a pale white-based pink or a brighter jelly pink on the lips 😂
oh but it's quite interesting to see that sheer, jelly-looking lips never really go out of style. because if etude were to bring back that formula and line, i am 80% sure it will sell well today.
Asian trends unfortunately tend towards similar things. I'm generally happy with Kbeauty except the eyeshadow. Actually, I'd be interested in your branching to lesser-known afford western brands that work for Asian skin/aesthetic. 😄 Or expand into Cbeauty or Jbeauty that you like.
cbeauty would be cool- Joocyee’s pigmentation in all categories is hard to tell from online pictures to reality but their eyeshadows have impact as far as i’ve tried
girl, i wanna talk about western brands too! there have been times where i wanna do "east meets west" makeup or just incorporate western brands into my content. are there any particular non-kbeauty brands you wanna hear me talk about?
cbeauty is definitely on my list to try. i gotta go sign up for a taobao account! definitely willing to check out more jbeauty too 😉
i've got a handful of cbeauty items - 1 flowerknows eyeshadow palette, 1 joocyee lipstick, 1 narimi eyeshadow palette. I think when it comes to their eyeshadow, it's definitely more up speed in terms of pigmentation and texture. something like a nice inbetween western and korean shadows, but leaning more towards western.
@@itskrystleas someone with darker skin my makeup is both east and western based. Ofc more towards western with base products (foundation, concealer, blush) and then eastern with eye products (eyeliner, glitter and even eyeshadow). Then they both meet in the middle for lip/brow products. I found incorporating both works for me!! I also want to try c-beauty tho
Ever since I found out my personal color I like my overall look a lot more and I take my personal color into consideration especially when buying clothes or picking an outfit.
However I feel like it can get really bland the moment we focus tooooooo much on it when it comes to makeup.
I still love my light pinks but I’m not nearly as strict anymore because I felt a lot of the times I was doing the exact same and felt uncreative?
And I think my appetite for it kinda faded when kbeauty brands started to release nothing but the same old color stories.
I don’t need 5 palettes that fit into my summer cool type. Just got tired of seeing the same over and over again 🫠🥺
Which is why I was very happy to see Rom&nd‘s newest Black Spectrum collection. Yes there were some neutrals to choose from but the black quad I found looked very cool! 🫶🏻
yes girl i totally feel you on this!! like the appeal of it faded so darn fast. it has been about a year and a half since this personal colour thing existed in the mainstream beauty market. i'm just... so bored of it 🥲 not the black spectrum black quad sitting in my cart 😂 urgh, should i get it?
@@itskrystle
Brands really be milking things until the next big trendy thing comes out 🥺
Regarding the Rom&nd quad: I think the color shifts of the black shades are really pretty…like that soft blue shift it has? Love it. Soooooo you have to decide hehe 🤫💞
Yay I love this new series idea. I immediately loved being able to see your natural skin 🙂 thanks for your videos
Also, seems to me like j beauty and k beauty are at a crossroads right now; previously k beauty has been known for brighter and more innovative colors while j beauty tended to be muted, but now it’s changing
thank you for your love and support!! definitely, looking to explore more of jbeauty and cbeauty after reading through all of yall's comments ✨
neeeeed krystle uncut to be a regular series
writing that down 📝 what other topics would you like me to discuss or talk about? 👀🤍
So true!! I feel like its been pretty repetitive for some time already(given that there are exceptions ofc) and instead of expanding their shade range and being innovative, they put out the same shit 🙄🙄🙄
right?? it's 50 shades of ashy light tones that are pressed really hard into the pan, barely any pickup. i think the only 2 eyeshadow palettes that *weren't* like that: 3ce overtake palette and etude caffeine holic (the old 12 shades, not the current 9 pan)
granted, colour story is a little outdated with burnt reds and brick brown everything buuut, i just remember having a wonderful time using those eyeshadows!
I had no idea etude used to look like that! The packaging reminded me of flower knows.
yes!! etude's branding and packaging back in early 2010s was super cute! literally iconic. that's what made etude so popular globally back then.
Agree with similarities in the brands, I found that I like everything I’ve tried so far, but I see how they have similar products.
that's great to hear! what have you tried out so far? 👀✨
After getting more into kbeauty and amassing several different palettes that used to excite me I learned that its a widespread experience for every beauty consumer to hit a roadblock when it comes to finding ingenuity from popular brands. Like the more we become familiar with the trends and color stories the more inevitable every release is going to feel the "same". This is also a common occurrence in the western beauty sphere it doesnt seem possible for brands to stay refreshing forever once their consumer base gets used to everything they drop. As a primary consumer of kbeauty I can see why brands keep releasing and reskinning the same color stories because I honestly have not touched my more colorful palettes in forever. When at first I bought them thinking I could use more variation in my collection.
Whenever I am in a situation that calls for makeup I will realistically reach out for my neutrals. Down the line of kbeauty collecting I just accepted that I am a neutral daily makeup kind of makeup wearer. So personally I can see why the releases look so repetitive (I havent bought a new palette in a long time) but at the same time I am not gonna buy palettes with crazy color stories because that's just not my style and they would just collect dust in my collection. Every person getting into makeup for the first time will be excited to collect all the possible color combinations but eventually we figure out which color works best for us and which ones don't. It's a funny situation...the more aware we become of our preferred colors the more we fixate on those type of products which I think leads to makeup releases feeling more repetitive. Good on Chinese brands for releasing not so typical color stories but I am not dying to buy them because those colors will not work on me. To me its the Korean brands preferring practicality over innovation and playing it safe will always bring the most profit. Even though long time kbeauty fans will feel bored of recent releases there will ALWAYS be a newcomer getting excited by them because we were all at that stage once in our lives haha.
thank you for your indepth sharing!
have you ever tried narimi or girl cult eyeshadows? they’re cbeauty and I love the shades that they curate in each palette
i've tried narimi before! did 3 looks with their deadwood eyeshadow palette: ua-cam.com/video/OW7XZc1eyr4/v-deo.htmlsi=1LqoNi4MrdExJtMH&list=UULFrUj9TuZBTAqgpqs3kiGWuQ&ab_channel=itskrystle
defo wanna try girl cult soon!
I never got into Korean makeup because it all the colors look the same. I do love Korean sunscreens.
at this point, i think its a matter of which brand you choose to support haha! everyone is releasing the same colour palette nowadays.
yesss! they lay so nicely underneath makeup. jbeauty sunscreens too!
Can I ask what programm/how you did the color grading? The tone of your videos looks really nice!
thank you! i've been self-learning how to colour grade my videos 🥹 i use adobe premiere pro. looking to switch to davinci resolve but once i'm confident in my skills haha
k-booty 💖
I think you might enjoy the brand- kay by katrina
never heard of this brand before? where is it from 😮
@@itskrystle it's an Indian brand but it's so good, I've tried so many products from kbeauty and I love most of them but kay by katrina hits different, the eyeshadow palettes are SUPER pigmented, there's something for everyone, the shade range for the base products is really great, and their luminizers are phenomenal. If you can get your hands on it, you should definitely try it!
Ooo and their blushes- PIGMENTED
Mmm if we talk about colors in make up products, it's always been the same😂
back in early 2010s, i think the colours were more experimental and fun. i remember holika holika had jewel tone eyeliners (khaki greens, greys, navy, burgundy, etc...)
just like every season, sure there will be trendy colours. but i think it's gotten to the point where everyone is repeating the same shades everywhere with little to no intention of creating anything experimental or new - essentially outside the bubble of trendy light pinks/beiges/corals.
AGREED!!
say it louder!