How to Run In-feed Ads to Grow Your YouTube Channel (Complete Beginner's Guide)
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- Опубліковано 3 чер 2024
- UA-cam Ads Strategy Call: bit.ly/3tQiYAL
Today, we're diving deep into the world of "Infeed UA-cam Ads." Whether you're a UA-cam beginner or a seasoned marketer, understanding the power of Infeed Ads can drastically enhance your channel's growth and engagement.
Here's what we're covering in this video:
Infeed UA-cam Ads Explained: Don't worry, we break it down in simple terms for you.
The Benefits of Infeed Ad Campaigns: Why so many businesses are turning to Infeed Ads and how it could be the game-changer you’ve been looking for.
Audience Targeting: The strategies for pinpointing specific audience demographics, ensuring your content gets in front of the right eyes every time.
Campaign Creation Step-by-Step: From concept to launch, we walk you through creating a winning Infeed Ad Campaign.
Budgeting & Precision Targeting: It's not just about spending money; it's about spending it right. We'll show you how to master the art of budget allocation and sharpen your targeting skills for maximum ROI.
Metrics & Tweaks: We'll also guide you on measuring your ad's performance and making adjustments for continual improvement.
Golden Tips & Practices: And lastly, our top recommendations and practices to elevate your Infeed Ad campaigns above the competition!
Remember, the digital landscape always evolves, and staying updated is the key to success. Infeed Ads are the present and future of UA-cam advertising, so don't get left behind!
#youtubeads #googleads #youtubechannelgrow #alericheck
Aleric Heck helps Entrepreneurs & Business Owners use UA-cam and Value-Drive Video to generate Leads & Sales through his Company AdOutreach. Subscribe to this channel & join our website to learn how you can use UA-cam Video Ads and Organic Video to scale your business!
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Timestamps:
00:00 - What the Heck are Infeed Ads?
01:32 - Setting up Your Google Ads Account
02:28 - Basic Infeed Ad Campaign Settings
09:10 - Targeting: Demographics
09:58 - Targeting: Audience Segments
12:58 - Targeting: Content
13:51 - Optimizing and Split Testing Ads
15:47 - Ad Bidding and Budget
16:53 - Measuring Performance and Best Practices
17:22 - Resources & Outro - Розваги
Are you planning on running Infeed Ads for your business or UA-cam Channel? Let me know in the comments below! Also comment below with any questions about Infeed Ads!
Quick question: do these in feed ads work well to sell stuff? (get email leads, sell a low ticket item, or do affiliate marketing with, etc) Or are these just good for subscribers and growing a channel??
Hi, Thank you for the excellent explanation! Just a quick question: do watch hours and subscriber counts contribute to our metrics?
Thank you aleric. Recently was made aware of this, and grateful you made this tutorial!
Glad you found it valuable!
This seems like very useful information. Thank you for sharing! Hopefully this first campaign goes well :)
Clear and concise, thanks a lot!
Glad it helped!
Thanks so much for this very helpful walkthrough!
Glad it was helpful!
Thank you for the information. Now i can't see the options to choose in feed. Everything is about in streams ads. How can I do the Ads to just show in feed? Thanks
Hey Aleric/team! Great vid, thanks.
Couple of questions related to seeing different things in my accounts (maybe the old view):
1. Do you know how to get the new settings onto your accounts? Or alternatively, what did you used to do with the old settings to grow your channels? Specifically, my accounts are still showing these old options:
- I don't have the "Multi-format ads" option to untick, which means these will also be shown as in-stream etc which can hurt the channel. The route I've used before is using an unlisted vid, but your new method looks much better
- Awareness and consideration is called Brand awareness and reach (not sure if that matters)
- There's no "video views" selection, only "Video reach"
2. There's an option I have that you didn't (under networks): Google TV. Have you tested this? What do you think for this network for growing a channel?
Appreciate any insights you guys can share!
Your editing is great i need to know what system are you using
Excellent video on a strategy I just recently came across. I've been burning money on YT ads recently, so I can clearly see the benefits of this approach, the more people view my vids, the more leads I pull into my funnel. Thank you!
Glad it was helpful!
thank you so much! amazing
Glad you liked it!
I am fired up!!
Glad to hear that!
Hey Aleric been a big fan for you ever since you made the long webinar video and I think that's what motivated me to wanting to run a UA-cam Ads business and I may be shooting for the stars here but I want to serve coaches and help them run youtube ads and wanted to reach out to see if there was any way to connect, I just graduated highschool, I'm 18 and even though I haven't made any money wanted to know if I can sort of work for you in any way for free and learn from you - cause It'll be a really big opportunity for me to learn from the best this way I can also provide value to my potential clients - would love to connect :D
Thank you, This tutorial was helpful. I was wondering how to do in feed ad only, you tutorial was easy to follow and well explained. Thanks
Glad it was helpful!
Hey man, love your work, just wondering does this bring in more subs and viewers ?
Yes as you promote your videos this way you’ll receive views & it will naturally lead to more people deciding to subscribe!
Hey Aleric, what are the troubleshooting steps if you don't get any impressions on an in-feed ad? I've tried adding larger channels for placements (1m+) and also tried no targeting. I also upped the budget to $1 per view. Could it be my bids still aren't high enough?
Hey Roman, happy to help with a few trouble shooting tips/strategies:
- Check that Ads are Approved to Run (this is most common issue for no impressions) - can take 1-2 days on new accounts - if this is the issue then reach out to support via chat, they're much more helpful than FB support to get things approved if needed
- Placements can be tougher to get more traction/scale, I'd recommend also looking at Keyword Content Targeting and building Audience Segments (also ensure these aren't layered together because that could make it too narrow)
- Check the TCPV - although sounds like you've already done that, you shouldn't need to go higher than $1 unless you're in a very specific niche -- also don't try to just target computers, those can have high TCPV on their own
Those are a few key things to try -- also another method is to go through the training again and ensure not to miss any steps, hope that helps!
Much appreciated@@AlericHeckYT
I think I've nailed everything on the checklist.
I messaged support and they said to wait 2-3 weeks to see if it starts getting impressions. Seems like a cop-out on their end, lol
Thanks for your reply 🙏
Thank you Aleric. So how much views on a video can bring a 100$ campain ?
Glad to help! It's going to depend on the targeting & who you're looking to reach, since different audiences, countries, targeting etc will cost a different amount per view. That said you actually get to bid CPV on your campaigns inside of the ads platform. For example in this video we had a $0.11 bid per view - which would result in around 900-1000 views in that case. (but it may be more since the bid is the maximum & real CPV may be lower)
@@AlericHeckYT Thank you so much for the answer. Your content is so helpful !
Thank you you just earn a subscriber my friend...the views earned from In-Feed Ads will count toward Watch Hours and Monetization?
Thanks so much, glad to help! Yes, those will count toward watch hours & monetization as long as they're public videos!
I have good videos over a year old is it worth running a campaign on these? I will start with newer videos, but I’d like to get older ones exposure as well, thoughts?
Great question, yes you can do this with older videos as well to help revive them! I'd take a look at which videos have the best watch time retention & focus on those for channel growth
I don't have an option to put a landing page link for In Feed YT ad. I can just put a link to my you tube ad creative, but not the actual landing page. Why is that?
In Feed ads will go to the UA-cam video watch page vs. In Stream (VAC) ads that go to a specific landing page. These types of ads are more for growing your channel
@@AlericHeckYT Thanks Aleric. I have seen in feed ads that lead to a landing page. Is it possible that those were display ads?
How many real people actually wind up leaving comments though? How do you know it’s not 80 percent bots??
I've heard that running ads hurts your organic reach. Have you seen this happen?
That's a great questions @coursecreatorsHQ & happy to provide context here!
There are actually 2 different type of UA-cam Ads - In-Stream Ads when run on Public videos can potentially harm organic reach, that said these types of ads "In-Feed" can help organic reach when setup the right way.
Here's a quick Breakdown I shared recently:
VAC (Video Action Campaign) UA-cam Ads run as mostly “In-Stream” Ads on UA-cam - these ads appear in front of other UA-cam Videos & are skippable after 5 seconds. These are also the “Classic” type of ad you probably think about when I say “UA-cam Ads”
These In-Stream & VAC style ads are great for driving Direct Response Conversions on sites off of UA-cam. For instance driving traffic to a Lead Magnet, Webinar, Training or even a Product directly.
That said, these types of ads are actually bad for scaling a UA-cam Channel & in fact, when used incorrectly, can actually harm the growth of a UA-cam Channel.
That’s because one of the super-powers of In-Stream ads is also it’s downfall for channel growth - the ability to skip the ad after 5 seconds.
The issue is if you have this type of skippi g happening on a public UA-cam Video it can actually Harm your channel’s average Watch Time - which is one of UA-cam’s most important Metrics!
That’s why we always recommend to run a Classic In-Stream UA-cam Ad as an Unlisted Video - so it doesn’t harm your channel’s watch time & stats.
^ This is also why UA-cam Ads get a bad wrap from a lot of the Organic UA-cam Experts out there - this is the only type of ad they know & they’re afraid of it’s ability to harm watch time.
That said, there is another type of UA-cam Ad - one that is designed to help GROW a UA-cam Channel & actually simulate someone naturally finding a UA-cam Video on their own (but as a Sponsored Ad).
And that Ad Type Is:
“In-Feed” UA-cam Ads - These are ads that appear in UA-cam Search Results & alongside other UA-cam videos as “Suggested Videos” - and then when people click the ad they go to the Video Watch Page as they would had they just discovered the UA-cam video organically
This type of ad allows you to get your UA-cam Videos to the Top of the Search Results & as a Top Recommended Video - and when done the right way this type of ad can dramatically Increase your Channel Viewership, Subscribers & Growth!
What we’ve found is these types of ads, when setup correctly not only directly drive more viewership & subscribers to your channel, but they can also Increase your Video & Channel’s Watch Time which can help your channel increase it’s Organic Reach as well!
Essentially putting Fuel on the Fire of your UA-cam Channel!
@@AlericHeckYT Thanks so much for the longer explanation - that helps a lot!
@@AlericHeckYT Wow loads of information i was looking for. Thanks
@@CourseCreatorsHQhe made a short about it recently if you have yet to see it.
Help I followed
spent $30 and got 2 subs what I'm I doing wrong?
I can promote your video in cheap price
How can I believe you when you only have 20k subscribers with more then 900 videos
He owns a 8 figure business first of all. Secondly he grew his first channel with over 500k. UA-cam Ads is a specific niche.
Thanks @@CaliJumper -- Exactly, @dashixiong this is a strategy that we use across our clients & on our other UA-cam Channel AppFind with 500k Subscribers. Also worth noting is that there is a smaller market for people looking to learn ads than other more mass-market topics. We use these strategies on this channel as well, but more specifically to reach marketers & business owners.
@@AlericHeckYT this makes sense to me now, thanks Eric
That’s a reasonable and valid objection, I second that!
I see, that’s awesome
Your channel is a blessing Mr Aleric ! I already improved greatly my incomes thanks to the free content you kindly share on your channel. Happy subscriber !
Thanks so much! So glad you find the channel valuable! 😁