How TikTok is revolutionizing the music industry | Padmini Simhan | TEDxVCU

TikTok has influenced music in ways that the industry has never seen before. Its trending sounds of both new and older releases have the tendency to rank in the top US music charts, due to popular trends on the platform. Thousands of users use these different sounds, causing the song to go viral, and making it more publicly known. How do consumers feel about this change in the music industry? That is what I am here today - to explore and explain more about the consumer perceptions on TikTok reorganizing the music industry.
Padmini Simhan is a 23 year old graduate student at Virginia Commonwealth University, pursuing a Master’s of Science in Marketing Management. Her interests include creating narratives and marketing content, conducting market research, studying consumer behavior, dancing, singing and writing. Her love for music stems from her belief that it connects people, especially when expressing and sharing emotions, is the basis for her talk. Padmini hopes to pursue a career in creative marketing with a focus in consumer behavior, so she can continue to learn more about the psychology behind music and social marketing and how they all intertwine with each other. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx