David, proud to know you and watch the success of your Brand. No, not Soap Box Soaps your Brand of being passionate, empathetic, and yes truly Authentic. Wish you the best!
That my understanding, mean no disrespect to your video BUT The 'Why' of Simon Senek refered to the very existence of the business not a 'why' for a marketing strategy like you refered to the KFC example. When he refered to the 'why' he also meant the authenticity of the business to make a real change, the byproduct of it is people believe in your 'WHY' and then do business with you.!!
Fast forward 2021, TOMS could no longer sustain the BOGO model. They have the WHY and they were AUTHENTIC but the BOGO model was just too much for the company to sustain.
David, proud to know you and watch the success of your Brand. No, not Soap Box Soaps your Brand of being passionate, empathetic, and yes truly Authentic. Wish you the best!
This is an amazing talk. I'm watching it for a second time and added it to a playlist.
Absolutely enjoyed it! Well put David.
This video was posted over 2 years ago The Future really does hit.
That my understanding, mean no disrespect to your video BUT The 'Why' of Simon Senek refered to the very existence of the business not a 'why' for a marketing strategy like you refered to the KFC example. When he refered to the 'why' he also meant the authenticity of the business to make a real change, the byproduct of it is people believe in your 'WHY' and then do business with you.!!
your soapbox seems very similar to the Australian Thankyou company..
are you related to Simon
Fast forward 2021, TOMS could no longer sustain the BOGO model. They have the WHY and they were AUTHENTIC but the BOGO model was just too much for the company to sustain.