How to switch niches on YouTube (learn from my mistakes)
Вставка
- Опубліковано 11 чер 2024
- Get Dash Hudson's Cross-Channel Benchmark Report FREE: www.dashhudson.com/resources/... 📊So, you’re ready to switch niches. I get it - maybe you’ve run out of ideas, or just simply passion, for your current niche. You want to branch out, talk about other topics, and generally feel inspired again with your content. Today I’m diving into what I’ve learned from changing niches several times on UA-cam - what worked, what didn’t worked - and how I’m currently strategizing my videos to slowly pivot to make videos in a style that’s more exciting and creative for me.
Work with my team! 👉🏻 www.creatorlymedia.com
📕 TABLE OF CONTENTS 📕
00:00 so, you want to switch niches
00:52 I have switched niches A LOT
01:11 why I privated all my viral videos in 2018
02:41 lesson #1 about changing niches on UA-cam
03:44 the time I failed at changing niches…
04:445 niche change lesson #2
05:17 my subtle pivot (that was really successful!)
06:07 lesson #3 you need to bridge the gap between niches
06:41 Niche change step #1: find the grey area
09:13 Step #2: boil the frog (but, it’s your audience) 🐸
10:13 ideal niche transition timeline
10:30 Step #3: prepare for the metrics to drop
12:03 Step #4 use metrics to guide your strategy (in a fair way)
12:37 Dash Hudson is the GOAT of social media metrics
14:14 big creators who have successfully changed niches
15:30 changing your niche could change your life (it did for me!)
Wanna work with me? Check out my creative agency www.creatorlymedia.com
Follow us on Instagram for social media strategy tips daily! ➡️ / creatorlymedia
// FOLLOW ME ON INSTAGRAM
/ katiesteckly
// SOME OF MY FAVES:
*some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!
🎧 where I get music for my videos: www.katiesteckly.com/artlist and share.epidemicsound.com/6x4f73
💻 how I edit my videos: www.katiesteckly.com/adobe
// GEAR
Vlog Camera: geni.us/dFXAVn
Big Camera: geni.us/ktsonyzve10
Lens: geni.us/Gw6rjif
Microphone: geni.us/00oT8aQ
Tripod: geni.us/kvmFbH
See all my gear here: katiesteckly.com/faves
// ABOUT ME
Hey, I'm Katie! I make videos about social media strategy and content creation. In addition to being a UA-camr, I also run a small digital creative agency that produces content for all kinds of creators! We edit podcasts, produce UA-cam channels, develop online branding and Instagram strategies and more! If you want our help or just want to learn more, check out www.creatorlymedia.com
--------------------------------------------- - Навчання та стиль
After watching this video I realized that the niche is you. Whether it's about Instagram, UA-cam or your vlogs, I think I just like you so I'll watch because I know you're good at what you do and I'll enjoy the video. Plus there was a ton of good information here. Thanks, Katie. I hope my *pivot* goes well. 🤞
Katie...I see big thing for you in the future. You give great advise...Relatable...content. Thanks again. 😊
❤
Literally perfect timing. As I am about to post my first extreme pivot video this weekend. I have made small pivots before, from DIYs to Thrifting. I have stuck with thrifting and reselling for quite a while but took a long youtube break and became a minimalist during this time. My passions have changed so much. I have a few video ideas in mind that will (hopefully) help with the pivot. Thanks so much for this video!
What I love more and more about watching you is that you actually tackle TRUE issues with more experienced creators. I tried looking for "changing your niche" so much online when I did change mine and if your video was there a year ago my channel would probably be much much better than it is now. Thank you!
More context: I've basically decided that I'm starting from scratch to talk about what I'm interested in (social media) and leaving my current socials for my current niche which is tech reviews. I don't wanna change niches again and it frightens me so much to fail again without being able to go back.
I started off telling life stories with a message in for my sons, along the way I started talking about music, and most recently why I'm going back to DVDs - this has given me a lot of growth, but I felt like I was putting myself into a little prison. All of those things are niches, but in truth, I'm my niche. Like everyone else, I see the world through my eyes and I want to talk about the things that interest me and I want to return to the the reason I started UA-cam in the first place.
I've been putting out how to videos all about the music industry but now I'm pivoting to more vlog based content and your videos have been so helpful thank you 😀
I'm currently transitioning from the booktube niche to more lifestyle content vlogs. I'm still talking about books in my videos because I will be reading anyway, whether I make videos about it or not. I will be saving this video and referring back to it throughout my transition journey. Thank you for your advice!
the beauty of social media is that I had only heard of one of the creators you mentioned at the end, and have watched none of them, yet they are all successful!
I feel like I have been burned out of so many hobbies but the only one that stuck on my channel was crochet. Now I am trying to do book content/book vlogs and then your video came up honestly perfect timing
This is a super helpful video; thank you! Love seeing your [passion, the context of where you started, and your growth in confidence and presentation style. Appreciate you sharing your expertise with us; in short, it is very inspirational.
I started the content focusing on ux/ui design/product design. My goal is not to switch niche completely but to expand it, bringing more content around product (design and management) in general at tech companies. I have been learning tons from you Katie, thank you!
That sounds like a great plan! You’ve got this 🙌🏻
Thank you, this is so helpful and encouraging 😀
Hi Katie! Thank you so much for all the great information you share with us. I would love it if you would do a video that focused on how to find an audience. This step has come up for me in different situations throughout the years, as an artist, as a writer and now as a want to be UA-camr. I've heard the advice to identify your audience quite often, but I'm rather clueless as to how to do that. After watching many of your videos, I think if anyone could explain it, it would be you. I doubt I'm the only one who wonders about this. Thanks again for all you do!
your video gave me the clarity I needed! THANK YOU!! 🌸
so glad to hear that!
OMG, I was served a vid last wk 4 u. I've been binge watching u! Ur sooo likable, gr8 info! Ur awesome! ❤ TY u girl! I'm getting ready to launch my recruiter/job search tips channel. I worry I may not like it in long run n worry about running out of content. I'm a bored tech recruiter. Lol I'm putting a course to sell on AI job hunting tips n all the regular tips u'd imagine. Tnx 4 ur help! From So Cal! 💕🌺🌴🌸🌞
I did random daily vlogs and travel vlogs and I pivoted to just cruise travel. I niched down to just one specific cruise line and my analytics clearly showed I was reaching a different audience than what I want to target. Now I'm shifting to a bit different cruise content, aiming for moms wanting to cruise with their kids instead of the specific cruise line that I was focusing on.
This is so helpful! I love this and I hid my all my old videos about my curly hair. I wasn’t vibing with being a beauty channel after a while and wasn’t sure what to do. I had a lot of videos from 2010 forward to about 2017.
One day I woke up and hid all the old videos and pressed on because I couldn’t bring myself to create a totally new channel. And I’ve always wondered if I should have created a totally new one.
Now that I have finally reached over 1000 subscribers I want to get more into vlogging and you’ve given me the courage and the blessing to do that.
The timing of this video is SO perfect for me, thank you!
Thank you! I started UA-cam blogging about my process to move to Canada and how i made it now i want to transition to blogger mixed with how people can make money online/ugc
Thank you ❤ I’ve been wanting to shift to things that I enjoy to watch and I’ve been nervous to add it in. Perfect timing ❤️❤️
Not really switching niches… but I’m really loving the blend of locations and b-roll that you are doing. I don’t really have an audience yet so this is a good time to add some different nuances into my beauty and style content. I so appreciate how you educate here especially about UA-cam. My goal for the 2024 is to grow my UA-cam and Instagram channels. Thanks for inspiring me to take my content to a different level.
I didn't realise how many times you'd changed niche! that's really interesting to know, great tips ❤
Loved this so much!
This is encouraging. Thanks, Katie for sharing these tips. ❤️
LoVE! Your videos! Super practical and enjoyable to watch 👏
great tips, I think sometimes you can expand topics as long as it is progressive slowly.
This is encouraging, Katie - thank you 😘
i love your tips! thank you for sharing so much with us ♥
The timing! Literally changing my niche as we speak 🫠😂
Great video, and you look amazing!
Love your content. So well thought out and valuable. I’m ready for your community!!!
Thank you so much!! I really appreciate that 🫶🏻
So helpful Katie! This makes me feel so much better about my minor pivot. 😊
Thanks for sharing 👍
We started with a Europe Bike Tour with daily videos, and are transitioning to Europe Travel.
Thank you Katie ❤ I am on the lifestyle with emphasis on beauty and fashion niche.
At 10.1k my channel has seen ups, downs, growth, and No growth. I've been on yt since 2012 but started uploading in 2015. Im trying to have a stronger audience so thank you for this video.
Current subject-machine knitting, now subject-houseplants. I know there are tons apart doing it but it’s what I’m into and I’m ok if i don’t grow a big profitable channel.
"Changing niche can mean opening yourself up to growth that you never thought was possible before but more than anything it restores your creativity and it makes you more excited about creating content again."
"One of the most important things you can do is make your videos as strategic as possible so that they have the best chance of showing up on the homepage."
Amazing!! Just what i needed!❤❤ much appreciated
Also yaay, i was the first to comment❤😂
😅❤😂😂
I love this video, really motivating to know other creators have done this and it has worked. I have been back and forward with niches and it is a mental ride 😂
You.re simply THE BEST. I KNEW IT BUT this video just confirms it.
My channel was about comedy and now it.s about Catalan (Barcelona) post civil war history. I changed niches. Anxious to hear your advice.🎉
Such a great topic Katie! I’m loving your vlog content and seeing Mexico! 🇲🇽 Currently trying to pivot from handbag/beauty/fashion into more vlogs … incorporating GRWM and what’s in my bag. it’s HARD … just got to boil the frog! 😊
Katie I love your audio quality while your talking on the beach, can I ask what the little handheld microphone you’re using is called? I’m guessing its a wireless lav mic?
I started off sharing my debt free journey then pivoted to fashion and sneaker styling because I fell off my debt free journey. Now, I’m back on the debt free journey and I want to pivot more to life on a budget content still being able to implement those fashion videos showing how I budget for those things and places I shop
Privatizing old content is key. I just started a new channel for a niche I thought was close to my main channel, but every time I posted about it, I lost subscribers. By getting those videos off the main channel, my views and subscribers spiked again. Also on my new channel, I personally can see how much happier I am because I’m talking to an audience that’s interested in the topic, instead of trying to convince another audience it’s cool.
I needed this video. Im a gaming creator and every time I even post a different game I lose so many subscribers it negates any growth i gain from every other video from that day...non gaming content related to my niche does even worse, even though im relatively big on TikTok for a few different things, bringing that content onto UA-cam has been such a struggle 😢
It hasn’t been that long since I started UA-cam but I’d always wanted to start with vlogs.
My idea was that I’d like to attract people who want cozy/chill vibes. But I’ve been really into crochet nowadays so I ended up in a Crochet Vlog niche! I would love to make videos on all kinds of cozy hobbies, not just crochet (gaming/other crafts/eventually small business studio vlogs)
But overall, I would say my aim with my channel currently is to bring in subscribers who are interested in the vibes more than the specific niche.
My current niche is Obscure Holidays and Im looking into being a "Walktuber".
my current niche is budgeting and debt payoff with my real numbers, but i'd love to add some how to's here and there.
I started my UA-cam channel when I was preparing for jaw surgery a little over 2 years ago, and gained a (very) small following documenting the entire process (a year of prep, the actual surgery, and looong recovery process lol).
Now I'm transitioning to focus more on my overall health/wellness journey and how I'm managing long-term chronic illness. Since the jaw surgery was a part of my bigger picture "health optimization" process, I'm hoping some of the people who have followed me specifically for the jaw surgery stuff will hang around and that the transition will feel pretty natural!
Thank you for showing us your niche timeline ♥️☺️
I agree - that was helpful to see the progression
OMG just hid my viral video with 1M views! Ive been thinking about hiding it alot, since I know YT has been giving my travel and lifestyle vlogs to that same niche! after watching this video, I had the guts to finally hide that viral one which has nothing to do with my recent vlogs! hope this gets me to where I want to go! thanks Katie!
Thank you Katie. Could you do a video about music licenses/recommendations. My current niche is car camping but would like to broaden this to buying land or homesteading, bike camping, just alternative lifestyle. Oh my goodness I was Mennonite for several years.
I restarted my UA-cam channel quite recently and I feel like I’ve fallen into the reaction niche but I’d like to do some vlogs and talk about reading as well.
Thank you kATIE, I love your inspiring and actionable videos. Have literally added this videos content into my UA-cam notebook, ready for this weeks planning and filming for my channel; I have a vanlife channel, but want to pivot into my other passion which is my massage therapy and holistic health living too. xx
Love that!! I think considering the audiences, there should be lots of cross over content there 🫶🏻
I share scholarship and educational opportunities on youtube. I will like to continue doing this by adding lifestyle content while doing so to spice up the videoa
Great video! Fun fact about frogs, they will indeed just out of the water even if you start them in cold water. Frogs are smart and adapt 😊
Katie, thank youuu :) i loved this video and it just hit the spot for me. I recently changed the language of my channel from Turkish to English. When i was posting in Turkish I had videos with 20k-10k views. But in English my views dropped soooo drastically:( On top of that I also made my Turkish videos private not to confuse the algorithm and every day I question that decision :/ Hearing your story motivated me ❤❤
My Niche is ironically Van Life and DIY van conversions i want to change over to traveling and treasure hunting i better start looking for a pot 😂
Im currently doing plants and gardening with a small bit of other random stuff.
Love 🥰 this video Katie because even though my main niche is about the vegan cooking and other vegan lifestyle content I would like to do more growing your own gardening video's on UA-cam .
I think vegan food and gardening have tons of cross over potential!!
That’s so interesting! I always talk to the girls that travel around and stuff
Current niche has been travel and history, focused on our past travels to France and my love of history. We just canceled our future trip and I suddenly find myself with a gaping chasm of no travels... so I'm in the 🤔🤔🤔 "what now" phase... wish me luck.
Great video Katie. I am not looking to change niches completely (hand spinning ) yep very niche,I would love to include some content about starting a business if you are over 50 I think it's a great idea to make cross-over content. ie. starting a hand-spinning business over '50s.
Hi Katie, do you have a link for the small mic you are holding when shooting outdoor? The link in your description is for one attached to camera- thank you! The sound is great and I need one!
Started as a just private life channel then converted to a car channel now I want to change to life style and scared 😮
I’m doing a travel channel dedicated to the state of Arkansas. But eventually I want to expand that to nationwide and international travel.
Hi katie, lovee your videos, i have a quick question - what are the websites can i use for understanding the demand of any particular niche? I am currently stuck with few niches but dont know where to start my research from.
What about wanting to transition from Fashion and makeup tutorials to content creator, working with brands, and ugc content, even some vlogs?
My current niche is booktube! I am not necessarily trying to change niches but i want to get a better understand of how to ADD on to my niche. I also bake bread and baked goods with sourdough so I want to be able to create both types of content without confusing the UA-cam algorithm.
Baketube! 😃
@@VoicesofTania baketube! Love it!
❤️
my current niche is bleah; it might be training videos, it might be comic shorts related to life, starring a panda and a cat but that's gotten no traction and at this point I have no idea what my niche is an what to switch over to.
Do you think you could keep going with both? I don’t necessarily want to stop making content that I currently make but I want to add to it and do both. Do you think those strategies would work for that? I make pottery based off of novels and fairytales and ect but currently do how the pottery is created and tips and so on. And would like to incorporate more of my writing and story stuff along with making pottery. Just curious if you would recommend this strategy long term.
Currently I make videos about pressure cooking and seed sprouting I don't want to stop making videos on those topics, but I want to include content about dog grooming and beauty after 50 too. They are always how-to videos, so maybe i could get away with including all of it???
will I get demonetized if I just private all my videos and totally rebrand my channel?
Mines a vlog about being frugal and my life's interest.
My channel was always Brisbane travel guides (Australia) and recently I visited New York and made a series of travel guides but the views are way down which shocked me as I thought NY would do so much better. Would it be to do with the algorithm because I changed my content?
This is so incredibly helpful and I’m going to apply it towards IG. But…can you also do one of these geared towards IG?! 😅🙃 Thanks Katie!!!
Ooh good question!! I think the same principles apply but I could make a more specific video on IG 🙏🏻
I haven't posted a video in over a year. Should I just start my new niche or start a new channel? I have 100 subscribers but I imagine a lot of them are ghost followers.
For someone who pays for UA-cam premium, what really isn't good for me is when you still have to hear sponsored ads from creators!
Katie is providing these very informative videos free to you. You can skip to the next part of the video if you want.
OMG, this was for me. I'm stuck in prison content. It's ok but its not all I wanna be known for.
I have a lot of topics to talk about so finally, I chose to run two UA-cam accounts parallelly, I need a reply from you am choosing the right strategy or not, plz reply to me. it's not kind that I am confused about what strategy I am implementing but I need a reply from a professional like you. it would be so helpful for me.
I remember when you hid all the older videos!
Healer ➡️ Business Guide & Facilitate Workshops & Events
I’m still struggling… I see creators tweaking their style and then taking off. But what style? Making things seem more fairy tale or other from another time seems to be a real draw. People are looking for an escape.
I remember the Mennonite videos! Haha
That's crazy that you used to be a mennonite and now you own a social media company!
Why not start new channels? 🤔 While changing niches gradually makes sense, you can quickly build a new audience already interested in your new videos without looking at your analytics drop in your other channel. You can then adjust your posting schedule on the old channel to keep it sustainable, and if you so choose, you can create transition content to migrate viewers and subscribers.
Excatly my thoughts 👍👍
I think this can be a good option if you are changing the subject completely (I did this cause I was also changing the language of my content), but I also understand it can be hard if you have some sort of audience in a channel already. Sometimes it's hard to let go haha
Same here. I changed the language of my channel recently and my views are soooo low that brings tears :/
I think you gotta make the call based on how much potential overlap you have. Because in some cases it makes more sense to pivot than to start from fresh (like with my Instagram to UA-cam example) however, in the situation where I privated all my videos - in that case I could have equally just started a new channel. I was just attached and nervous about starting fresh lol so I took that approach!
@@katie Yeah, that makes sense. If you have such a large overlap, it's easy enough to create transitional content if you're still somewhat interested in your current niche, but for videos on Mennonite and van life, separate channels are quick to set up.
Hey - We sent you an email about a paid partnership. Did you get a chance to read it yet?
So, the frog thing is a myth. Turns out humans are far more adaptable, and far more able/willing to rationalize that "This is fine."
So should have made videos on how to grow your instagram by living in a van? 😂
The sad arrows and I are best friends. 🥲
haha same for me these past two weeks tbh!! views seem to ebb and flow sometimes 🤷♀️
❤
❤
❤
❤