@Amalyze. Thanks for the very insightful session. Looking forward to apply it to our account. Just one question regarding Ad Group Organisation: Which criteria should we split ad groups by? Match type (close, loose, substitutes, complements) and / or bid value (meaning should the ad groups become the new bid corridors) ?
@Amalyze Thank you very much for a very informative session. For low bid auto campaigns, are you targeting all groups (Substitutes, Close match, Loose match, and Complements)? If so, do you create a separate campaign for each group? Are you using bid adjustments for the 'Top of search' and/or 'Product Pages' placements?
I love this content,Orange Klik!Very great idea and amazing info. Many thanks!
great content about auto campaigns, looking forward to deploy it.
@Amalyze. Thanks for the very insightful session. Looking forward to apply it to our account. Just one question regarding Ad Group Organisation:
Which criteria should we split ad groups by? Match type (close, loose, substitutes, complements) and / or bid value (meaning should the ad groups become the new bid corridors) ?
You can split the ad groups like you want but you don`t need to and you need to try from time to time what is working best.
@Amalyze Thank you very much for a very informative session. For low bid auto campaigns, are you targeting all groups (Substitutes, Close match, Loose match, and Complements)? If so, do you create a separate campaign for each group? Are you using bid adjustments for the 'Top of search' and/or 'Product Pages' placements?
Yes you target all 4 groups
You can create an separate campaign for each
No, bid adjustments makes it impossible to manage the bids
Very insightful
What is exactly PDP?
And when you speak about refining on your own brand - what kind of campaigns do you speak?
PDP - product detail page
Refine campaings for example all category targeting ads can be set as refine on special things for example brands
Amazing info😚rmation