How To Use Google Analytics to Measure Website Performance | Business Intelligence Web Analytics
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- Опубліковано 6 чер 2024
- Learn how to analyse website performance using Google Analytics by getting to grips with all of the important metrics and dimensions.
00:00 Introduction
00:43 What is Google Analytics
01:47 Website visitor intent
02:55 Important metrics
07:40 Important dimensions
09:28 Page tracking
11:52 Segments
12:27 Outro
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What a pleasure to watch and listen to someone who really knows their subject and has a gifted way of breaking through the jargon and "Special words" that some speakers hide behind to show how clever they are. In this case Adam comes over as an authentic communicator interested in giving the Listener the best value possible for the time they are "Investing". If I was still working in IT Enterprise level Business he would be at the top of my someone to give time to, maybe even a Strategic IT advisor.
Great start. I like to see you do a video on Goals (funnels) and custom reports at some point. Really enjoyed what I've seen so far. Please keep the content flowing. :-)
Thanks for the feedback and suggestions. I’ll add your content request to the list and will hopefully get around to it some time this year 👍🏻
Thanks for the useful notes on GA metrics and dimensions. Perhaps you could include visuals/screenshots on where these are located within GA?
I was actually thinking about doing a video on how to build custom dashboards in GA so I could also talk about where to find the data points in that. Make sure to subscribe and turn on notifications.
Implemtation of all will be a good video... hope to see it
A deeper dive on Google Analytics is on my list of videos to create for the channel so don't forget to subscribe!
great content :)
Thanks!
Wonderful video. have you by any chance created those additional in-depth videos you mentioned?
This is quite an old video and some of it is no longer relevant because it is based on Google Universal Analytics and not the most recent version 4. Not sure which extra content you’re referring to.
Hey would love to see some videos on how to derive actions to improve performance across the different website metrics
Great suggestion!
Great 'What To Do' video.... Perhaps though some 'How To' included would have been a great idea!
Thanks for your feedback. Because there are loads of how to videos for GA on UA-cam I thought I'd take a different angle. Also, GA can change but the metrics will (should) always remain the same so it's more 'evergreen' content.
what are good benchmark numbers for these metrics, I know every site is different but for example whats a good number of unique page view for a new blog site? / or ecommerce page?
The only benchmarks you should be interested in are the ones your site gives you. What is the number currently? That is your current benchmark and any improvement on that is good. Like you say, every site is different so it’s like asking “how long is a piece of string?” Just work on improving your numbers based on where they’re at now and perhaps set yourself goals for each metric.
Have you made a video on GA goals and events yet? If so, please share link.
Not yet, something for later this year hopefully. Stay tuned!
How do you understand what pages the customer entered after the landing page
In GA4 you have the Explore tab on the left. From there choose "Path Exploration".
Good theory info but no visual/ practical help.
It was only meant to be theoretical. I just did a livestream building a Google Analytics dashboard you might be interested in: DASHBOARD BUILD-ALONG LIVESTREAM
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Good content but poor voice quality
Good first name but poor comment