How KERALA's MARKETING STRATEGY changed Indian Tourism FOREVER? : Tourism Case Study
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- Опубліковано 2 лип 2024
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Video Introduction:
Tourism is one of the most neglected industries in India! and what’s more disappointing is that India is one of the most beautiful countries in the world with the most invaluable assets that very few countries have! We have dense and lush green forests, one of the most Bio-diverse ecosystems in the world, we do not have the disadvantage of extreme climatic conditions like Canada, and most importantly, regardless of which month of the year it is, India always has a wonderful destination to serve the tourists! But even then, if you look at the numbers, Even Honk kong, a country that is smaller than Delhi had 55 Million foreign tourists in 2019 whereas India which is more than 2000 times bigger than honk kong had only 17.9 million foreign tourists!
But you know what guys, the small state of Kerela has been doing an incredible job with its tourism project and in the past 20 years, the foreign tourist arrival in Kerala has shot up by 378% going from just 209,000 in 2000 to over a million arrivals in 2019! How ? Let's understand in this video!
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#thinkschool #kerala #indiatourism Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost. Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.
The amount of tourists in Kerala is gonna increase even more because sgk has been selected as the advisor to tourism of Kerala. (Those who don't know sgk/Santhosh George Kulangara is a legendary tourist of Kerala. He is the creator of Safari which is the Nat Geo of Kerala. Its like having Peter Thiel as the board director in your company.
🙂
Yes...... Yhe great explorer....
Yup
when u think about it..u don't have a person like sgk anywhere else....he is a legend...
Sancharam
Once, when I visited UP a guy from that place who's working in Saudi told me that Keralites are social people, if any problem occurs to a Keralite in Gulf all Malayalies come together to help him, but not others doing so ....
Here also you can see that, Ganesh bhayya selected a topic regarding Kerala, in the comment section you can see the strength of Malayalees...irrespective of religion and localities....🤩😍🤗💖💝
I think most communities outside of their own land do the same. Bengalis, marathis, tamils, gujratis, punjabis, sindhis and every other all.
all communities help each other outside india ,be it punjabi,gujrati,bengali,etc
@@surajitmondal823 ❤
@@vardhanarya ❤
We Dont go back of Religion.... We Stays with Humanity....
I visited kerla last month for complete 8 days. And I tell you my friend everything Ganesh mentioned here is absolute truth. Being from Aurangabad, Maharashtra I was like okay we are travelling to another state what's new. only landscape, beaches and mountain. Yeah kerla has it all but they way kerla overall maintained it. It was phenomenal. Not like what i used to about whole indian impression. Kerla maintain good quality roads, quality cleanliness, minium plastic use, well planned infrastructure for tourists and various infrastructure it was literally good. Even though people are so humble and well connected to the culture and especially language. I wish we could have done same in Maharashtra too. So much learnt to being there. I wann go there again and again. God own country.
Great observation Sir. Kerala is one of the least privileged places when compared with any part of India as far as tourism is concerned - you would find all those natural beauty at both sides of Indian coastal areas with much more historical monuments as well as diversity. Currently the Kerala government is working very hard to build tourism through local panchayats. ua-cam.com/video/I4CgMVGnTyE/v-deo.html ; ua-cam.com/video/A3ok7HIuDz4/v-deo.html Clearly benefit should be with locals and they would protect their environments.
Maharashtra is beautiful
@@nandanbhardwaj8464 yup perfect place to go for long ride ...good road...iam frm kerela and the roads here are terrible
not sure about the roads,, I stay in Mumbai and visited Kerala by car twice,, the ride is very smooth till Mangalore, but the roads in Kerala national highway are all single lane which was very slow for us, Malayali btw
Thank you, 🙏 from kerala, come again🙏❤
Proud to be a Malayali. Tourism industry here in Kerala faced a huge backlash due to covid like everywhere else,many resorts shut down and housebots required huge mainetenance expenses,many people lost jobs...but finally things are slowly getting back in track. Though we can't have foreign tourists , domestic tourists are choosing Kerala for their vacation post covid. The government is actively promoting "Responsible tourism" and trying their best to turn Kerala as a "Workation" destination. Recently introduce Caravan tourism is a part of it which can help tourism immensely.
Hey broh
Telegram community undakiyalo?
@@sara69xd Enthinu 🤔
@@sara69xd Enthina?
😍😍
Kure undalle..... 😂pwoli
True. Last day I happened to have a meeting with a Brazilian and when he shared his memories on his visit to kerala 30 years back I gpt goosebumps . He explained why he loved Calicut , Thrissur and Alappuzha in detail and his cherished memories of elephants and pooram he witnessed.
Kerala tourism department still amazes us ......
Wow.. that is an amazing story.
ഭാരതമെന്ന് കേട്ടാൽ അഭിമാനപൂരിതമാകണം അന്തരംഗം...
കേരളമെന്ന് കേട്ടാലോ തിളക്കണം ചോര നമുക്ക് ഞരമ്പുകളിൽ...
വള്ളത്തോൾ ❤️
May be Thats why we mallus united everywhere when we heard about kerala and bharath 🇮🇳
അല്ല പിന്നെ
അത് അങ്ങനെയാ😎💪!!!
Me being a Malayali, Living in Pune and not visiting Kerala since 2018 makes me sad. The air in Kerala makes you feel energetic and your mood is happy all the time. Thanks for covering this topic sir!
अरे मित्रा पुण्यामध्ये कुठे राहतो?? मी पण पुणेकर आहे.
Ya true but city also has its charm
ua-cam.com/video/4eveRPqFZyg/v-deo.html
ive found pune to be a superior place to live though. Kerala is an underdeveloped state with shit infrastructure. Only reason i go there is because my family's there
@@arjunarun9147 ya tbh I prefer living in Pune coz facilities. In Kerala there are less flats and at high costs and to make a good bungalow kind of house you need a good budget.
Another important aspect is the airports in Kerala. Even though the state stretches for about 580km, there are 4 strategically placed international airports with many major airlines having a flight from different locations in the world
No major international flights are directly connected to Kerala is one of major hindrance in tourism growth.
@@technow7992 Emirates is connected, that's really all that matters. Besides there isn't enough volume of passengers from certain western routes to have direct flights.
@@arunmfive yes you are right. Kerala govt suggested to pay European Airlines but Kurian refused as he considered as unethical. Just I want say indirect or connected flight as a problem identified earlier. Possible large number of people start their visit from Kerala. Still govt of kerala working on this issue.
@@technow7992 Emirates?
@@basalelbenny3789 No connection flight, single connection all GCC available. May be now available. I am taking the issue raised by Tourism industry of Kerala in 2018, 19. People schedule their travel in India from those direct flight airports. If Kerala tourism compensate the loss with all free facilities then international airlines may consider.
M going to subscribe Kerala Tourism. Let's support India
Ma man..... ❤.. Loves from Kerala....
Me too 👍
You will never regret it. Some of those videos are so refreshing for your mind
I agree
@@durgeshkeshri3044 yeah, so ?
Every State from India should work & have a Vision like Kerala. Kerala is Truly God's Own Country.
The government in Kerala has no vision. That's the tragedy!
@@mlg1279 പോടാ കൊങ്ങി 🤣
@@mlg1279 satyam..but krail will be good for tourism
@@xenobladesrg7729 Tourism? How?
@@humblewiz4953 😂
Visited Kerala and truely a god's own country by itself. Had a good experience. Hope many places in India will become a tourist friendly environment soon.
I'm glad to hear from you these kind words about my state and wish your hope will become reality in the future.
I'm from Tamilnadu- the neighbor state of Kerala. In today's times, Kerala indeed deserves the "God's own country" title because it's, as far as I know, one place left in the country where people live in harmony.
people in tamil nadu dont live in harmony?
@@vardhanarya one public school system for all in same quality for all schools, one uniform, one food, one text book, all treated equally and same equal development would create equal respect for all. 90% may be kerala achieved those targets. Check tamilnadu do same quality then result would be same any where in the world.
@@technow7992 there is no one public school system. It is just that the public schools are good and the public trusts their schools. You can always opt for private schools although uncommon outside cities.
If no BJ P every thing fine , that what’s the story of Kerala
@@asconzaustralia4410 bengal also dont have bjp .yet it is a shithole.
Being a keralite i never realised our government has put so much effort on this.. Thanks for the eye opening informations and giving me a new perspective of things
same here..."kannullappol kanninte vila ariyilla" state i am in..eye opener
Ya.. Seeing this video be like the last or middle bencher bragig about about front bench guys and the front bunch guys is so worried about the 1 mark who missed from the hundred.. I am from alappuzha so ... Next time visit here also❤️
Usual problem of many...!
You just made me grateful for being a malayali. "You can spend billions to construct the tallest building but not a 5000 years old forests.." Excellent
Visited Kerala twice till now .. Great holiday destination.... If you love nature you will definitely love every seconds spent in Kerala...
Another main thing that you haven't mentioned is the indirect marketing strategy of Kerala, which is unknown for many of Keralites itself. That is Kerala people living in abroad are really a promoters of their states. By the way, the mentioned strategies are unknown to me, and kudos for that. We Keralites always remember a poem stanza of great poet Sri Vallathol Narayana Menon,
"The name of Bharatham (India) should fill us with a Pride, The name of Keralam must boil the blood in our veins"
"
RTM, KITTS, KTM, STREET number of institutions to policies not mentioned. This is a government of India initiatives to promote tourism with other states. Kerala follows bottom up system and that is not easy to copy as it is. No investment promote tourism but collective action of people.
ഭാരതമെന്ന് കേട്ടാൽ അഭിമാന പൂരിതമകണം അന്തരംഗം ...കേരളമെന്നു കേട്ടാൽ തിലക്കണം ചോര ഞിരമ്പുകളിൽ
The first minute of the video itself gave me the goosebumps as we realise the nation’s wealth.I wish each and every forest related authorities could see this and do something more for the forest.Who are all with me !✨
Kerala's potential in tourism is gonna skyrocket in the next 5 years...
Many flagship game changing projects are on the way..
1. Caravan Tourism
2. A tourist destination in every village
3. Garbage free Kerala
4. Responsible tourism
5. 6 lane Highway from north to south
6. High speed metro (Silver line) from north to
south.
7. Food tourism
8 .Night Tourism
And much more ..
You definitely had to do more case studies 😃
And all these are possible with our leaders with great vison especially Santhosh George kulangara* and Muhammed Riyas( tourism & PWD minister)
Anyone wants to know about Santhosh George kulangara please do Google ...let your jaw drop..
The man with billions of ideas...
(He is tourism advisor of Kerala and member of Kerala Planning Board.)
Medical tourism
Also he traveled almost all of the world .
Sgk fan safari addict
If we say its Garbage free kerala....for your kind information North Indians 👇👇👇
Tamilnadu is the neighbouring state🤷♂of 🌴Kerala🌴
@@jayphillip793 I didn't get your point?
I remember watching Kerala tourism ads in BBC world and channels like Discovery and Nat Geo during my childhood,way back in 2000s. But still,as a malayali, I believe the tourism potential of Kerala is still criminally underutilized. There is huge potential enough to make all the malayalis rich. Hope the inclusion of Mr. Santhosh George Kulangara in the advisory Board of planning commission will bring some changes. By the way, pls. make a video on Malayalam movies as well, like how they churn out such quality content over the years, despite being a small state compared to others.
I think as foreigner, Kerala is generally clean and hygenic too as perhap compare to any other indian states.
As a keralite i feel that we are..but can improve much more.. thanks
I feel we are decent when it comes to hygiene but definitely not the best, it can get better
It's also less populated. The labour force from the North don't go there usually. So no slums and all that. Lot of greenery. One thing that surprised me when I went there was that beef is much loved there, even most Hindus eat it. They're probably not religious.
@@naraendrareddy273 wrong ! There are lot of northies here for daily paid jobs but they don't live on slums. They are better paid so they live in better houses...
Abt beef. It's not right that people are eating cos of they are not religious . Cows are not considered as a God here. That's the reason. Nb: there are lot of non religious people too.
@@aravindkmohan5364 Well if you are a Hindu who actually follows and knows a thing or two about it, you'd know enough about the importance of cows that you wouldn't consider it a delicacy. The thing is, most Hindus, more so in Kerala, are clueless about their own religion. They don't know why they do most things and only do it because their parents do it. You definitely seem to not know much when you said "cows are not considered God here". Hence, they're just "Hindus" because their parents were - namesakes. Don't worry because other states aren't any better. Not that I'm a scholar but we can't do much. That world has to go on. Kali Yuga is like that, unfortunately.
Proud to be a Malayali. Even though being a malayali, I have never paid attention to the tourism sector of my home state. Thank you Think School for providing such beautiful insights.
Proud Communist
same, anyway
@@vladimirputin3994 name checks out
@@vladimirputin3994 fuc* communism
Don't convert to Christianity bro
By watching South Indian films, many people wants to visit kerala and other states from Bangladesh. South India is love!❤️❤️❤️
Watching your videos,in the floor of my home,in kollam Kerala.Its raining outside and I'm having a cup of black tea and ila-ada ,one of our snack.
And with some words I can't describe how much kerala is beautiful.I think as a girl, I am this much happy, independent, because I am here as my parents daughter.
And I truly, love my kerala.
Sir I am a great fan of yours.I used to see your videos.But the fact is that I am not a business student Iam a science student-Msc Botany.
entho mowluse. jada ano
I used to work in San Francisco 12 years ago. One day, as I stepped out of my office @ downtown SF to catch the BART home, I saw a double decker tourist bus which had a huge and familiar picture of the Munnar tea plantation along with the statement "God's Own Country"
😂😂
Thank you brother🥰
National media don't show this
Love and respect from Kerala
❤️ yes
I recently visited Kerela and truly had an amazing experience of visiting there. BTW I have also travelled to Thailand Phuket and I can say that Kerela is giving really tough competition to those holiday destination because of the level of hospitality that Kerela offers is almost same as that of these destinations. The people of Kerela are very sober and very tourist friendly. Kerela is so beautiful and You will experience this on your own once you visit god's own country.
The current Kerala govt is giving very importance to tourism that never seen before.
They just initiated, some are just started and many are in line. Huge campaigns are happening. Within 2-3 years we will see so,e more results.
Sanghis and other Kerala haters may please note what Mr. Vinit Patni has to say.
I wish Indians would learn to spell KerAla correctly someday. It's shameful and disappointing.
Kerala already have 4 international airports and building one more in pathnamthitta!( All in just 600 km struch;ie one airport in every 120 km's)
Kerala have direct flight from almost all arab countries, europian and north american countries ( where the rich tourists come 🥱), and the must visiting places in kerala are spread across places, for boat ride u need to visit Alappuzha, to tea plantation scenary u need to visit munnar, for ayurveda treatment u need to visit Malappuram, for cultural kathakali u need to visit trissur so and so, so it always take 10-12 days atleast to see kerala, where most of other States tourist places can be visited within 3_4 days, and kerala is comparatively noise free than north, food is a lot hygenic, almost all places there is someone who know English, all things helps kerala to genarate a lot of spending from tourists ( from both middle class domestic and foreign )
Major issue with Kerala's international airports, they don't' have any international direct flight major international cities, except one Air-India direct flight to London. Direct means - no transit. If govt. of Kerala can compensate the loss of direct flights companies to any Kerala airport, then can 2x the foreign tourist visit within 2-years (2+ Million).
Cochin International Airport have now direct London, Dubai, Singapore, flight's...
Kerala is well connected with International destinations
@@robot0027 Listen to VJ Kurian and Jose Dominic - 0.17.45 ua-cam.com/video/CRCy5L_KVUY/v-deo.html ; also you can find number of dedicated web sites working exclusively to have direct flight to Kerala campaign since 2010. You're right when you say Kerala is well connected but not enough for the point of view of Tourism - either tourism should get more traffic at least to justify International Airlines from major countries to have their regular flights to the state.
Jose Dominic is considered as father of Kerala tourism - lot of inventions by him in the T. Industry.
Similar issue from Shahi Tharoor MP on Trivandrum Business Investment issue ua-cam.com/video/_DwXI-o2k0A/v-deo.html
@@robot0027 yes
Being a malayali I'm proud of my state and with all due respect I should say that we have only unlocked a fraction of our possibilities in terms of tourism. Basically I feel astonished to see Kerala so nice in those video clips in terms of infrastructure, but really we people used to mock ourselves by praising the road transportation facilities of our neighbours... 😅😅
But I should say that if efficiently managed, Kerala will be the best and as another brother said our current tourism minister seems to be planning something big for this state along with Santhosh ettan and many other eminent personalities.
Kerala 🖤🖤🔥🔥
Etha power💥💥
Pinnalla🔥
Now, Kerala Tourism youtube channel will also grow by two hundred percent, all because of you.🙂🙂
The october 1999 edition of the Nat Geo traveler magazine chose Kerala as "One of the ten paradises of the world " and also included Kerala in the list of '50 of the world's top destinations', places that every curious traveler should visit in a lifetime.
I think Kerala is the second most popular state after Goa for foreign tourists.
Not both states in India. TN, UP etc. Kerala is only 7th or 8th position in India but next 10yrs Kerala will reach world best position. Next 5yrs state Tourism income would touch USD.10 billion but consider it as baseline. Possible target $25-30 billion.
@@technow7992 no he mean foreign tourist's not domestic 😅
@@technow7992 in UP 90% foreign tourists come for Taj Mahal only. They just spend less than a week in UP therefore no income benefit for locals
@@immanueljohn2410 search for tourism statistics India. Domestic tourists Kerala 1.5cr. and Tamilnadu 49cr. FOREIGN tourists KERALA 1.2 MILLION and TN 6 MILLION. WHY Kerala needs silver line, a direct answer.
@@hariommishra6754 yes good for delhi tourists operators. Kerala is now its 2nd level of tourism development and if you go in deep the way govt try to develop tourism would give you another picture. Next level of development will be done by millions of poor families and local panchayat. Unlike UP, in Kerala poor will benefit. Investment is not the driver but people's creativity would work.
Kerala indeed deserves ❤!!
It has everything to be called " the god's own country"
I am from Maharashtra but the dedication and effort done by Kerla govt and officials are remarkable and I respect and honor their excellence 👏 kudos guys, really proud of you...also all the best 👍
In kerala there is space for luxury tourists as well as budget tourists. Another good thing is there are less scammers like taxi scammers.
I never thought...you would do a video on this....Kerala Tourism has one of the best marketing teams .... Simply love their content...
From God's own country ❤️
I saw so many advertisments of kerala tourism in pune station, and now this video. Will definitely visit kerala
I'm a Data Science student who spents a lot of time scrolling useless content on social media..... but whenever I watch your videos I immediately get up and continue with my studies cause your case studies make the learning intresting..... Just wanted to share. Thank you for such content 💖
Have you reffered the number of NRI people in kerala and compare that of other states?
Keralites are present in every corner of the world and they are the promotors of touriesm in the state.
Kudos to you from a Proud Mallu!!
gujrat and punjab has highest numbers of nri people
Right now Mallus are selling Chai on Mars. 🤣🤣🤣
Mostly in gulf though.
Telugus and gujaratis r most well spread
@@himanshugurjar9002 kerala people doesn't have much idea about Indian migration.
@@himanshugurjar9002 no bro we are everywhere
There was “Go Kerala”
add on London bus & metro…
they totally hit out at delhi's pollution in recent ad by showing they can breathe clean air
But…don’t you think…that can have a negative impact on the overall tourism industry of India?
I mean…Delhi is still the biggest entry port to our country….and the major tourist base to Kerala, even though they have international airports, travel from Delhi.
So, maybe that can backfire…
@@niankshah7882 delhi is too far for someone who is intending to visit kerala. I feel the ad was for the domestic market not the international market!
@@SAJJADSUBIER7 still, you dont spit looking up.
@@niankshah7882 No, Kerala itself has 4 international airports, and if it's not enough, Mumbai and Bangalore are close-by.
So few people will come there via Delhi.
Keralites Love their Land,
Tamils Lover their Language.
Difficult to understand south
That's what culture is all about. Represent what you love. #malayali
yes what is wrong in that
Gujaratis love thier business
Marathis Love thier Kings
Telugus love thier movie industry
@@studyaccno.1393 up wallahs love yogi adityanath and modi
lmao
All this indifference is used by the political people
Kerala is one of the most beautiful states I have ever visited, the locals are very friendly and honest.
PS: Slice it is not a credit card, but it provides a line of credit, which is why they do not do checks against CIBIL score but instead they rely on CRIF scores for approval/rejection.
Kerala is a country in itself. Totally different in all aspects from rest of India.
That's why they support communist party and join isis
But still an integral part of India
@@nikhilsingh9789 he meant in a different way 🤦
@@nikhilsingh9789 iam from kerala govt here is stupid all pr work only
Yeah they wear lungis
Very happy and proud to see the name kerala, God's own country!
A very truly tourism friendly state.
God own country ruled by devil 😈 vijayan who doesn't care and respect hindus believes and tradition
ua-cam.com/video/4eveRPqFZyg/v-deo.html
@@girishm6335 we are talking about tourism not politics dude
@@soorajtr6692 but am speaking about this devil vijayan dude
Absolutely loved the video. Never realized what a wonderful job the kerala government is actually doing. Really proud of my beautiful state
Love from Kerala ♥️ since the pandemic has started Kerala tourism has been facing some problems.however, we were able to find new local destinations. therefore, local tourism has been growing in these days.
Here, important factor is social media. Many pages started camping events, collaboration with travellers and food vloggers , and people also posting their experience on social media. Even though Kerala isn't great for other industries, tourism and alcohol genarating income for govt
Thiruvanthapuram a district in kerala it is a place in kerala where tourism can be utilised in a bigger way as its the only place where we can enjoy all kinds of torism 🤩(Kovalam, varkala, ponmudi, poovar, agasthyarkoodam, lulu for shopping tourism, worlds richest temple, and many historic places)🙏🙏🙏
👍🏻
I think This Happen only bcoz of The Education 💥 and the literacy of Kerala Peoples
Govt can do wonders if it has the political will to do so!! This is wonderful.
How could you miss the 4 international airports in such a small state that has helped tourism..
Appreciate the efforts of non Keraliete rather commenting negative.
Thankyou for the video Ganesh, love from all the malayalees out here.. Kerala has much more potential and as a keralite i know how much more growth and development at the root level is possible and to be done..
Fortunately Mr.Santhosh G. Kulangara has been appointed as a mentor. And he is gonna prove his mettle .
Looking forward to a future where whole India is known for great tourism and entrepreneurship.
കിടുവേ... 🔥
Kerala... I really don't know how to express the happiness I get when someone is talking about Kerala... thank you "Think school"
I'm also a keralite... I'm very happy that the think school give an idea about Kerala tourism. The government of Kerala is still in progression of infrastructure facilities in every place, because of natural disaster and pandemic the projects are in delay, but it already restarted. Welcome all think school community to ' gods own country '
Present Buddy ❤️
Thank you for showing this very beautiful side of our country ❤️❤️
Keep going both of you ❤️
Ye Dil Maange More ❤️
Other state should also apply this model to promote their turism. Kerala did great job in this we should learn from it.💓🙏
Love from Kerala's street food hub Kozhikode 💖💥
Happy to see such insights as a proud keralite. Not boasting but if you really want to know what makes me proud, you must visit kerala and see for yourself !!
Keep the politics aside, keep your multi billion amusement parks and monuments aside, keep your pubs and super car stuffs aside. You will feel the so close to nature feel here.
mind-blowing content bro... I wish every state and district of India found their strength regarding tourism development and improve it for the wellness of the economy
I was speechless by watching this video. It's really an amazing, I mean mind blowing video. You rock bro!!!!
After watching this video, I realised one thing, each state in India has one special thing in itself it to teach maybe. Like Kerala- having great approach towards improving tourism or Gujarat- making it the most modernized state in india. There's so much to learn from them.
I think you can bring out the specialities of each state through your videos.
Very well put across ! Kudos to team for immense background work
Eco tourism is the one of the main reason for tourism boost in Kerala...
Kerala preserves and promoted it's forests that's why it is rewarded.
I had subscribed to Think School about 5 months ago, now I realised why I did it.
I did it because videos of Think School celebrates the various case studies rather than just critical analysis.
I am so happy to be a part of such a great school.
Finally a video different from retail wars(they were good but kinda boring as I expect completely new concepts from this channel). I think just kerala himachal pradesh and jammu and kashmir have too much potential too. Jammu and kashmir needs to get more stabilized and safe and for himachal pradesh I think they should work on waste management and more airports bcoz when I went to Manali this year, I felt that road trip to Manali especially in a bus or car is a bit difficult especially if you don't have much experience of trips in mountains and also many important places were a bit dirty in many places which disturbed the view a bit
Kerala doesn't have much potential as other states but kerala work hard. No political party leaders in Kerala sleep more than 4hrs per day, would be better to put it easily. Also same have done while under kings rule as well. Most potential states in India is Tamilnadu and KARNATAKA. TN make 2-5 lakhs crores in tourism now also. Karnataka, very lazy performing state.
Ganesh bhaiya can u make a video on metaverse and it's future. It's a request 🥺
Metaverse means bro
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It's all because of the responsibility and accountability of each govts in kerala.
Which is rare to see in other states of contemporary India.
That is the truth.
Accountability , that's the thing
"If you treat them as your customers, you will eventually earn both, their taxes, and their votes". 👏
it has to be reminded that Kerala was not in the eye of foreigners from 1990's onward but history tells its trade and commerce and communications with foreign world dates back to the roman empire period that's the reason St Thomas disciple of Jesus landed in Muziris now part of Kodungallur and also first mosque in INDIA is also in Kerala. Jew families settled in kerala and flourished here. Kerala is the real Gem of INDIA for religious harmony, multi cultural harmony and welcoming nature to everyone.
You are awesome! Mainly you comes with the best side or positive side of anything. I get very less negativity and lot of positive energy from your words.
I am from kerala, one of your follower from long time. I am very happy to hear that both parties who rulled kerala goverment worked hands on hand for good of Kerala. That's a rare case scenario which happens in this world!
Thank you!
Tourism in Kerala developed even before year 2000.... mid1980s to 1993 time I remember the number to Russian tourist groups and tourist from other countries who visited kerala.... it started long ago.....
An ads video that target and inspire other states tourism administration but not considered as a research content. Today major focus of Kerala tourism is people participation and responsible tourism etc, that is not mentioned but they try to picture the marketing actions as capitalist approch. 1980s India's then most poorest state showed first time after 1930 improvement in poverty, less than indian average.
One of my favorite destinations for holidays in India. Great people and history and everyone on any budget can enjoy Kerala. The only thing to improve upon across India would be the safety and getting rid of tourist scammers. Having traveled to several countries, one of the reason Dubai and Singapore have so many more tourists is no tourist hounding and scams. Women tourists should feel safe and stop flirting with them. We need to get some basics right to boost tourism
Business tourism or business travel is a more limited and focused subset of regular tourism. During business tourism (traveling), individuals are still working and being paid, but are doing so away from both their workplace and home. This is a great place for earning money with less effort.
Every state in India has the potential to grow as world tourism destinations. We have greenery in many states with good landscaping.
We have indigenous cultures, way of living, languages, cuisines, and most importantly, historical places and historical monuments those many of the countries in the world cannot claim to have and what else. Let governments have a vision and enthusiasm to promote tourism and we can make a good percentage of amount to contribute to our economic growth
Thanks bro, a great case study. I kinda believe Kerala has much less tourism rip offs compared to other states. Till now, which ever places I’ve visited which include Mumbai, Delhi and Agra tourism ripoffs are very very much prominent and by experiencing that tourists wouldn’t ever think of coming back and Indian gov doesn’t seem to do anything regarding this matter. Rajasthan seem to be also one of those states with very much less tourism ripoffs.
Wow. As a malayalee, I'm soo happy and proud to see so many positive comments on Kerala. We welcome you all to our beautiful place and pray that we keep improving 🙏
Kerala has a mind of its own. And it's a great one.
Best thing about think school is he always give information of sponsor after completing important part of the video.👏👏
Fantastic, really impressed. One of the best things to know about in recent times. Thank you so much
Kerala Tourism has foreign video production teams for creating content...The Human by Nature video was soooo sooo good . ... Proud Mallu 🤩
Great Analysis !!! Makes me a proud South Indian !
Amitabh Kant, NITI Ayog CEO was at helm of promoting Kerala tourism in early 1990s. He is a Kerala Cadre IAS officer. Apart from strategy and PR, Kerala has invested in good policing, reducing crime against tourists & locals and built a culture of service which other states have not.
Media also plays a very good role. If anything happens to a tourist that's a big prime time news. And from the gvt, tourism minister make it a point to visit them personally, apart from quick police action.
Thanks sir for this tourism case study
I love kerala,this are the things to set kerala is no 1 in India love you mallus
One important infra that would revolutionize Kerala tourism is inland state water highway connectivity - from one end of Kerala to other by linking backwaters and rivers for travel. That would bring tourist to hinterlands and countryside villages, thus helping villagers also to be part of tourism.
The work is in progress, it's almost 70% done
Kerala❤.but lot to work on roads and maintenance .
Great work from the kerala tourism❤️, the next initiative they should be working on is to create a good environment for workation of remote working as this is the new trend that has been catching to the world❤️
Summary💯
1. Brand recall value - god's own country (association with nature)
2. Ease of business - Various ways for visitors to spend money upon
3. evolution of project with time
(Long term view and consistent effort of officials played a major role for success of this project )
From tourisim perspective, Kerala has to improve a lot on infra side. And more important, attitude-wise - as well... People who work in the tourism industry are super friendly but the society still has to mature.
Correct
Thank you for supporting tourism , we are a sustainable tourism initiative from north kerala , we do mangrove kayaking ,island camping surfing and sailing at kavvayi backwaters and beach in kannur . Kerala tourism department support is immense in our growth.
A refreshing change from the corporate sector lessons Ganesh. The most amazing fact was that a Govt dept was able to pull off something so successful spread over such a long period... They laid the foundation for this in the pre-social media days... The fruits of which the people are continuing to reap. Beautifully presented bro! 👌🏼👌🏼
Happy journey Ganesh sir for ur upcoming beautiful journey at Manali....bring tonnes of happiness in ur laggauges...and do not forget to upload the same......
Next traveling place after my exams would surely be Kerela or Manali😀😀
Its very glad to see a video on my favorite channel about our own Kerala♥️
Great vdo.. showing opportunity. Kudos to Kerala tourism team.
Another thing about kerala is almost everyone knows English so International tourists dont have struggle in communicating here and Kerala is a Women friendly state while comparing to other states
Of course,that's an added advantage.
Guhan sir how are u?????????? Chugam alle abide???????
One key person behind the 'Gods own country' tourism campaign of Kerala was the then Secretary of Tourism in Kerala, Sri Amitabh Kant who is the current CEO of NITI Aayog,Govt of India.
The caption God’s own country not from Amithabh Kanth , it’s from Jayakumar , former tourism Secretary.
Not relly,this tag is given by a newzealand tourist long ago.
Thankyou so much for this case study....
Heartily welcome to Kerala🌴🌴🌴
I was just waiting for such type of videos. India is a great destination for tourists.
Kerala puts strict regulations on industries which affects its tourism sector. That is why there is less growth in other industries. And also kerala government gives more importants in improving the quality of its people's lifestyle
I think less industries is a benifit for tourism , cuz less industries means less pollution , Kerala is a hub for natural tourism . Moreover the climatic drawbacks and politics don't let high scale industries to some extent.
No, less industries are because of communist and oppose everything ideologies and trade unions and millions of harthals by political parties.
I've been following think school since quite a long, and I've to accept that this man creates the best content.
Really great work man!!! More power to you ⚡⚡