Disrupting Agriculture in Pakistan | Conversation with Tazah Technologies

Uzair talks to the co-founders of Tazah Technologies, a startup in the agriculture space that recently raised $2 million in pre-seed round. The B2B marketplace is based in Lahore and is seeking to disrupt the country's agriculture sector, which represents 24 percent of GDP.
Abrar is part of the famous "Careem Mafia", where he led operations for and executed the financial and operational turnaround for the business despite the pandemic. In his last engagement as General Manager at Swvl, Abrar helped build a strong team and developed the post covid recovery strategy for bus hailing business.
Mohsin joined Careem in 2017 as an Operations Manager where his first engagement entailed launching and scaling Ricksha category, the category now contributes to over 10% of revenue for the organisation. Mohsin’s role grew from leading a single category to managing Lahore’s P&L and eventually managing P&L for the entire Ride hailing business for Pakistan.
Chapters:
01:30 Why Tazah?
04:30 What is Tazah’s offering?
10:45 Is the market ready for disruption?
14:10 What challenges is Tazah facing?
18:00 Quality control in agriculture
25:20 Product and market expansion plans
35:30 What is the policy environment like?
38:10 What does it take to thrive at a startup?
47:00 Book recommendations
Reading recommendations:
- Zero to One by Peter Thiel
- Good to Great by Jim Collins
- Sapiens by Yuval Noah Hariri

[@abdulmoeed8671]

Uzair bhai you are great .I just watched your podcast with Junaid Akram and now im your fan.

[@omerkhan4977]

This is the thing we Pakistani s needed conversations on good thing and bringing solutions to the problems and appreciating people's from the ground. good job uzair bhai .

[@aashishsahni90]

Came here after your podcast with Junaid Akram.
Great knowledge man!
Regards,
Aashish
From India

[@clickrizwan]

There should be a dedicated website for all the startups in Pakistan, Because the news we can hear easily. Bu don't know how the people are investing in these projects.

[@naveedlashari6676]

Uzair i think you missed few important aspects in your interview. Metro developed the same structure , why not take them further by using there current model. Secondly how do you address rates , because by and large farmers consider MANDI the true market place and follow the rates accordingly.

[@zainabbasi7912]

Sir I have a request that do your shows in Urdu so people can understand what's you say for foreigners you can translate your videos thank you 🙂

[@MansoorTatla]

Gud luck for the future, abrar sab.

[@awaisb7750]

There is no middleman but middlemen. Main players play their games in grains such wheat and rice.

[@naveedlashari6676]

Great interview never the less.

[@mahrali1990]

This is amazing.

[@master-changingschools4053]

hey uzair excellent show.. invite the TRukkr guy

[@jawadgondal625]

How to contact Mr. Bajwa or Mr. Zaka?

[@yjkbuddy]

U read sapiens then i am damn sure u r a freethinker

[@JustforFUN-ur3gl]

Please make videos in urdu thanks 😊

[@salahuddinayyubi5559]

Sir kindly upload videos in urdu plz