How to Get More Traffic & Followers (#1 Strategy for 2018)
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- Опубліковано 24 жов 2024
- What's working right now to get more traffic & followers to your website, blog, podcast or videos? It's this simple but powerful strategy I reveal in this video.
I've taught this traffic strategy to several of my students who are just starting to build their online platform, and many are using this strategy alone to grow their following and get more traffic.
Here is an outline of the foundation for this strategy:
1. New People
2. Unique
3. Trust?
4. Share
= N.U.T.S.
To clarify something I mention in this video, what I share isn't the only strategy to generate traffic, obviously. I did say that this is "better" than utilizing your own audience for traffic and growth, and I would actually say that's not 100% true (yes, I'm correcting myself).
In many cases, utilizing your own audience, especially your SUPER FANS, can do wonders for growing your audience and authority. But, when you're just starting out and you don't have super fans or a large audience yet, this is a great method for building one, fast.
Let me know in the comment section below what you think of this strategy, and if you're gonna implement it, tell me that, too :)
Good luck!
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Every tip you give is one that makes me say, “wow, that actually makes a lot of sense”. This is great Pat, thanks.
As someone who frequently gets requests like this, I personally ignore most of them when it feels like the person who's reaching out just wants to interview me in hopes that I'll promote their interview to my audience. In fact, some people (for whom I agreed to take time from my day to do an interview and create valuable content for their audience) get made at me if I don't share it, like the interview was a waste of their time! Remember, sometimes we get too many requests to feature everything to our audiences, especially when we have our own content we're promoting, so when you reach out, make sure it's extremely genuine (nothing that feels copy/paste), offer value of some kind to the admin, and it works best if the interviewee feels like you're more interested in a relationship than you are in content and free exposure. Think more about how you can give value than extract value. That pays off much better in the long-run. Create an amazing interview unlike any content that person has had or shared before and make them feel compelled to WANT to share it with their audience.
Video Creators definitely agree with you Tim! I hope everyone takes the serving approach to working with these forum owners. Most, I’ve found, however, are thrilled for the opportunity because they do not have a large following or brand like yourself. Always come from a place of serving first, and you will be rewarded!
Totally agree, Pat. I prefer to give without expecting anything in return- I'm happier that way because I'm never left disappointed ;)
Excellent point!
That is the secret though, giving back, offering value added content to their group. I suppose if you're passionate about something enough to start a blog or podcast then you may have something to offer the group, but is a mention and promotion enough? I don't think so. So what is the currency of content?
Love this idea! I've been trying to comment within Reddit forums and IG posts, but didn't think to reach out to FB or LinkedIn group admins. I can definitely see this as an approach to not only grow awareness, but give me new content. Seems like the growth potential is larger with this approach. My niche is personal finance and ditch debt strategies for millennials. My purpose is to serve other 20-to-30 somethings on how to live a #debtfreelife #servefirst
As others have shared, this is a great strategy. Really practical and less overwhelming than trying to join 50 groups and be active/giving in ALL of them. Thanks, Pat!
This was so helpful, Pat! I've heard many people talk about using groups to build their business by actively participating in them, but I absolutely love this twist on the idea, and love that it ultimately is a pretty fast strategy to implement.
People that work full time, executives, 45-55 years old ##servefirst Thanks, Pat!
Great to hear this strategy expanded! You did mention a part of this strategy in your other articles and it is is good to see it again! Thanks for the great learning as always Pat!
Great strategy Pat! Also loved how you mentioned to be respectful to group admin’s, give lots of value back to them and gain trust. Thank you Pat!
Pat, thanks for the video. I recently found you doing a google search on Blog Post Templates of all things. I've gone from not knowing anything about you to following many of your awesome lessons, tips, and strategies to get started with my website and growing my community with Living Tiny in LA and the Living Tiny Lifestyle. It's very inspiring to see your progress and achievements more so seeing that we are neighbors as I'm in Los Angeles. I also love the transparency of your website and blogs. I'm a big believer in transparency and I'm already getting inspiration from you to have a similar approach given my niche. Thank you, keep up the great work. #servefirst
Thanks for this tip Pat! I'm working on serving my audience better in 2018 and helping more people find freedom this year. My writing falls into the self-help category, I'm a pastor and author. I love how your attitude in this video is #ServeFirst, even your warning to viewers like me to not spam but serve the people we reach out too! Have a great Tuesday!
Thanks, Pat. First, let me say it was great to hear you speak a week and a half ago at MIA Live! I'm just getting ready to start a podcast with a friend (Channeling/Intuition/Healing). Making my way through your program. These tips will be put to good use! #servefirst
This is great timing as I will be launching my new site and funnel next week. Thank you Pat!!!! I've always appreciates your work and how much you share!
This is awesome Pat, thanks so much. LONG time listener (as in pretty sure I've listened to every podcast from day 1) Enough dragging my feet decided THIS is the year I'm ready to take action. Currently plowing through "Will it Fly" LOVE IT! My niche market is Health, Wellness, and Business Coaching - Creating Balance in a Fast Paced World. Get Healthy, Stress Less, and Be Joyful. #servefirst
Killer content Pat! Growing an audience and getting more traffic is probably the biggest issue for most online entrepreneurs.
Thanks for this awesome tip on using Facebook groups, I never thought of that! I will certainly use this strategy for my niche website :)
Dear Pat, Had to make a serious decision today to put all your videos on my Must Binge Watch list. Your how to write an e-Book launched our abilities and having the trust needed in ourselves to begin writing. Thank you for being such a good person. Sincerely sent, TheBeautyBubble here on UA-cam.
So awesome, thank you so much! Make sure that as you binge (hehe!) you also consider how to take action, too. Unlike Netflix, this stuff works best if you actually do what you see. Especially if you like shows like Black Mirror 😬
Fantastic Pat. I learn so much from you. I am a beginner, 60 years old and I still understand - yay! Thanks again. Xxx
Hey Pat, Watching your videos has changed my whole outlook on internet marketing and business. Honestly I felt like I needed to be salesman and pretend like I know it all and I'm the only authority of my niche which is aviation. I have slowly been converting my blogs/reviews to be more like me to create that honesty and trust. It's makes the "work" more enjoyable and has made it feel like more of a "service" then a sale. Thanks! #servefirst
I love this strategy. I am starting a Christian introvert blog and podcast. I have reached out onto different groups for validation which works great. Can't wait to use this to grow now that I'm validated. #servefirst.
I love it! This is a brilliant strategy to grow your audience in your niche. I’m already in several Facebook groups in my hiking and outdoor adventure niche (especially for women), so I’ve even got a sort of head start! I’m already brainstorming the kinds of round-ups and interviews I could put together, that I know my audience will love. Thanks, Pat! #servefirst
Hey Pat - Love the shirt (and Convertkit). As a PuP student, I have used this method to increase my reach, my podcast downloads, and my e-mail subscribers. Each time I reach out to another Facebook group and spend some time contributing to the community, I find that once I share the link to my podcast the trend continues. The trick is to use the Jab Jab Jab Right Hook method of Gary V and once you build the trust - you will see that members will value your recommendation on your own product.
Keep up the good work!
Phil Lichtenberger awesome! Yes, give give give ask is a great tactic!
Great vid Pat - LOVING your youtube push. I'm liking the vloggy feel, the handheld camera, the transition to the computer, etc!. fyi, in case you want to know, audio is boxy in this one, consider the audiotechnica atr3350 Lapel.
Excellent Acronym Pat. NUTS. Connecting with the Admins of our appropriate groups on Linkedin and FB is doable, and makes great sense! Thanks!
Pat,
GREAT information!!! I'm just starting out and very eager to learn more about affiliate marketing. I've been watching other videos but yours was the easiest to comprehend. You seem to be very knowledgeable in this space and I'm looking forward to watching more of your videos. Thank you.
Oh I love this strategy! I love that fact that is organic reach through other people and its purpose on fire! Thank you Pat, I will be utilizing this as well.
Fantastic strategy Pat, this right here is why I keep watching your vids. Highly actionable content man.
This is literally the best advice I've heard in the long time, can't wait to get into doing this
Love it! I haven't thought of reaching out to group owners before but I feel like they WOULD be pretty approachable. They may not be the most well-known authority in their niche right now so they may be more willing to give you some time out of their day! Great video as usual Pat!
I am following in your footsteps in a way and my industry is Business Coaching. Im currently moving toward a passive income stream so I can serve more people with the time I am given. My passion lies in modern marketing techniques and helping busy parents pursue their own entrepreneurial dreams!#servefirst
Thanks for sharing. I love how you just jump right in and don't make us wait for any fluff. I'll definitely think about how I can put this strategy to good use.
Great tip, Pat! I have been doing this for a year and it's been working realllly well. I've even cultivated some amazing new partnerships from this strategy. Better watch out, I might hit you up for an interview on our blog, too! ;) lol
I have to admit, as much as I follow your work Pat, I've not yet watched any of your UA-cam videos. But this one was great and the timing was perfect for me. I have an environmental podcast called A Sustainable Mind where I inspire people to go green through mindfulness and one eco-friendly action at a time. I've created systems for batching interviews, writing show notes, editing, social media, etc. but can't seem to get enough guests lined up. This is definitely going to help me a lot and grow my audience as well...THANK YOU! #servefirst
This is a very smart tip. Not only does the email list get to grow, also audience knowledge, my knowledge, and relationships too. Me likey.
I totally agree with you, Pat! Always bring value and everyone will win!
Such a great idea, Pat! I’m definitely going to use this one. I especially like that it isn’t just a way to take for yourself, but it’s a way to grow by serving someone else’s audience. I serve high school teachers, and I’m looking forward to connecting with even more of them on my journey! #servefirst
Thank you so much Pat. You have excited and inspired me to start promoting my fashion business course as it was knitted garments that I created for the fashion business with. It's just sitting there in the depths of CB. Now I will have to revamp it. I have definitely subscribed to Your channel.
Thank you so much Pat! You are a selfless person who always provides good contents. I like when you also mentioned that we also have to provide value to these group owners. After all, a win-win situation is always the best! Thanks again Pat, learned a lot from you!
What a fab tip - reaching out to Group Admins. Love that Pat!
This strategy has been super helpful for finding guests for my podcast! Thanks Pat!!
I love the #servefirst philosophy, and my business is built on service and excellence. I help subject-matter experts, communicators and other leaders, and entrepreneurs who want to use writing to better serve their clients/customers and audiences. People such as you and Dan Miller are my niche, Pat. Thank you for being you.
Hey Jennifer! Congrats! You've been selected as one of the five #servefirst t-shirt winners! Shoot an email to pat@smartpassiveincome.com and we'll hook you up :)
Love that, Pat. Something pretty fresh which I think anyone can implement :)
Looking forward to seeing you next week, and Happy Anniversary!!!
Oh, I serve podcasters! #ServeFirst
This is SO SMART! I'm gonna try this today! I've been racking my mind trying to figure out how to collab with people and I think this may be a great way! Thanks Pat!
Awesome! Let me know how the research goes!
I love it...always looking for ways to build some one else up. Instead of looking for a hand out.
Wow Pat, thanks SO much for this. This is why I love your content, you always get to the nitty gritty specifics and it is up to US to implement it to see results. Thank you again for being generous and wanting others to succeed too. Hello from London!
Thanks you Anastasia! I appreciate the amazing comment! Headed to London later this year, for a second year in a row! Can't wait, I loved it even though I was freezing the first time!
Agree with the commenters below - love the frequent UA-cam videos and I love the new format for Ask Pat 2.0! Keep it up!
Thanks Drew! I like the practice of producing daily videos so far, and it definitely requires some discipline though! So far, so good.
Ahhhhh...NUTS ! Pat you are rocking with UA-cam this year. So much value !
Than you Corey! 🙌
#servefirst - LOVE this idea!!! I've been using the FB search feature for a while, but never thought of narrowing it even farther for admin features!! So inspired!! Specifically, I serve creatives in their first few years of online business...looking to turn one off launches into recurring monthly revenue. (Memberships, subsctiptions, paid masterminds, etc.) .
I'll have to refine this tactic a LITTLE bit since "recurring revenue" doesn't have much a facebook group following. lol. I'll probably have to pinpoint membership site creators, paid newsletter creators, etc.
Thanks again Pat!!! I've loved hanging with you for the last three years!!
This is greaaaat! :) Thank you Pat! I will definitely try that out in the groups i belong to.And I love that you highlight for people not to cross the line with this strategy... /I am in Yoga industry, but also marketing for personal brands (niche). #servefirst keep it up!
Really enjoying all these videos! I’m a long time fan and I’m still learning a ton from you!
Another great video Pat. This is timely for me, and I'm going to have a go implementing this strategy today. Thank you :)
Pat! Loved this video. As always, something to use immediately. And, you focus on providing VALUE rather than just asking for a favor. We work in the nonprofit niche. #servefirst
Awesome video, Pat! I will definitely take action on the steps you recommended! My niche is house cleaning business - particularly, small business owners who are just starting out and want tips on how to acquire more customers. I have an ebook that I will be launching in March. I need to get the ball rolling with my podcast (yes, I'm a PUPster)! Thanks for the video, Pat! #ServeFirst
Wow! What an awesome idea. I'm a Christian Mommy Podcaster and so now I'm hunting for who will fit that dynamic. I can't wait to try this. Thanks.
#servefirst: pat, a great tip! I’ve used groups for ICA insights (and always contributing to the group as well) but this adds a new twist. I’m serving the parenting community who is focused on growing resilient, capable and connected kids without jeopardizing their relationships with the kiddos.
Pat, I love N.U.T.S.!! I especially like those last tips about making top 10 lists. This can definitely work in my strange little home and lifestyle roundup niche.
Pat, I had not thought of this approach at all! My niche is very clear but very small - I help people who've bought steam ovens become more confident steam oven cooks, by providing recipes, tips and guidance for how to use their appliances. There are so few resources/influential people in my niche but I can think of one other FB group owner who would get a lot of business exposure by sharing her wisdom with my audience (and my audience in turn would get some really great specialist advice). Thanks so much for always thinking about how to #servefirst, I appreciate it every time I watch or listen to you. Emily :)
What a great idea!!! So practical and you showed us exactly how to do it. Thanks Pat!
Hey Pat, thank you for your #ServeFirst mentality. All of these Podcast tips in the last few days have been great and I will definitely be using this Admin idea to help serve more Special Education Providers. Thanks again!
Hi Pat, useful information. I especially like the comment about adding value to your interaction with other FB sites you are requesting communication with.
Whoa! Loved this video. I'm a women's health physiotherapist with a brick and mortar business, but after three babies I'm really trying to get into the online world as well. These tips about groups were fabulous! My niche is mamas - pregnant and new mamas as they journey further into motherhood and who want to be strong :) #servefirst
Mandy, one of my closest friends is a womens/childrens health physio (continence specialist). She is highly qualified and experienced but lives in a very remote part of Australia, and wants to be able to serve a wider audience than she's currently able to. I was just speaking with her about trying to offer some kind of online services last week! I really think consulting and education in an online format is going to be the way of the future for specialist allied health professionals. Imagine how great it would be to have access to the most qualified person to help you, no matter where in the world you (and the other person) live. :)
Great video Pat. I will definitely use this serving my niche. I'm a flight instructor teaching students how to use their home flight simulators to get a leg up in real training. #servefirst
Simple Living! #servefirst GREAT video Pat always look forward to these.
Great suggestion, Pat. :) When used correctly (keeping in mind that you are to be providing THEM value) I think this could really help people branch out into areas they haven't yet been exposed to or had the opportunity to serve. I'm heavily involved in the homesteading niche #servefirst :) and I sometimes think we tend to hear about and focus on a few top homesteading groups. But with more people starting FB groups (due to changes FB is making) I think it's worth taking the time to see what's out there and reach out. Looking forward to trying this strategy out for my blog and podcast. Thanks for the tip!
Awesome as usual Pat- Practical and actionable! Thank you sir!
This is a phenominal approach. I have to do this sometime!
For me, my niche is in the art community. Specifically the illustrators. Those are the people I #servefirst and I hope to continue to serve for a long time. Eventually, I want to pivot and serve those who give us illustrators the jobs. So I can bridge the gap between artists and clients.
That was a really great tip. . I was wondering how to get exposure for a while because all my traffic on my site has been organic and it is taking a while to grow, but I am going implement this strategy. Thanks Pat.
What a great idea, thanks for this tip! I paused your video halfway through to create a post draft on the backend of my blog ;-)
Damn!! Great tips. Never thought about doing that in groups.
Great video and great strategy Pat. The technique is so simple yet I believe many people, including me, might not have thought about it till now. These kind of targeted interviews makes our blog really useful for the audience too. Thanks for sharing these tactics! #servefirst
This is a great idea! I will apply this to my blog to get more traffic. Thanks Pat!
Excellent, Pat. I'm going to check it out and see what happens! thanks
Pat, you have become my mentor in this journey, I'd like to say thank you so much for that. I love your approach #servefirst, that's why so identified with all what you say. I serve motivated people who are seeking for more productive life. Nice weekend!
Such a great tip. I'll have to check this out with growing our UA-cam channel.
Thank you Pat! This is a fresh idea that I’m looking forward to implenting with my niche. I serve solepretreneurs who don’t have an automated system for follow-up. Serving is my passion... yours too! #servefirst
Thanks for the idea and your clear explanation. I did comment earlier, but can't see it so here goes again. My only concern is that this will get "old" quickly if we all try it! Don't want to irritate group admins, either, though you suggest ways to avoid doing so. Still, will give it a try as we definitely need NEW followers. As for niche we serve (are trying to serve) soft skills online courses to improve your personal and business lives. #servefirst. Thanks again, Linda
I love your content amigo, thanks and happy holidays 🙌
Great video, putting this to work right now, lets see how it works.
Awesome strategy. I can't wait to try it out.
p.s. your new Ask Pat 2.0 rocks!
Thanks Johnny! I love the new format it allows me to get so much deeper!
Hey Pat, thanks for this! I'm a week out from my launch of my site and podcast to help PA (physician assistant) students start their careers as PAs! Its a niche of a niche..! #servefirst
Excellent tip - definitely something that I will consider implementing on my site
Such great tips that are helpful for growing my own business as well as benefitting the other's I reach out to as well. I love this approach
Got myself in the personal development niche, great vid Pat! #servefirst
Definitely the most simple but powerful strategy of 2018 = NUTS!! Thank you so much Pat! I serve the #podcasting niche #servefirst
First, love this unique strategy. Never thought of this and it seems like a great growth tactic if executed correctly. Second, this is the third video I've seen that talks about niches and use sewing as the example (maybe an underestimated niche) it's a bit funny.
Always enjoy learning from you.
Thanks for this great tip, Pat! Simple but effective. I love it!!
While you were sharing those secrets, I was also stealing the NAMES OF THE GROUPS you have joined, and tried to join them all:- You rock Pat!
Also, how do you think we can use these tricks to market our design/branding services?
Loved this, hadn't thought of it. #Fitness never will I be out of people to talk to. Just have to get people from different angle, unique perspectives. #ServeFirst
Great tip, Pat. Excited to try it soon.
Solid tip! We’ve been reaching out to other influencers on different platforms. Didn’t think about the groups. Thank you so much! #servefirst
Are we N.U.T.S. for not thinking of this already?! Thanks again Pat for your awesome strategies. We are hoping to #servefirst in groups where our freelancing/digital marketing course (niche) might be of use to people... and this is such a brilliant way of getting the word out there. You're the bees knees! Cheers - Nick and Maggie
Pat, I'm so excited to try this strategy! My niche is parents of teens - I serve them by providing strategies to connect using literature (contemporary young adult books), laughter + love. #servefirst
This is awesome Pat! I serve the Crochet niche with patterns, books, and classes. #servefirst
Love it -- been a huge fan and consume almost everything --- but haven't heard this one before in this way ... interesting. love it.
Woot, thank you Will!
You're on fire with videos, Pat. Thanks for the great tips on this!
Woot! You rock David, thanks so much for watching!
So good Pat! I’m working to develop my blog in the Mentor niche, thanks for all the help you give out. #servefirst
Genius Pat (hi Pat, Jessica and team)! I’m interested to see if this happens for us and for people to reach out and try this myself as I get my podcast going. Giving value is so important, especially in larger groups where it's usually a lot of spam. My niche is Christian business owners and entrepreneurs. I #servefirst through the podcast and my own UA-cam channel.
Nice. I used this to grow my list but I didn't think to engage admins. That's a great idea Pat. Thanks much and send me that tee-shirt!! #servefirst
Hopefully some knitting brand has stumbled on these videos and is getting huge value haha great strategy, this really highlights the value of having a podcast or another platform that allows you to reach out to people and provide them value
Such a simple yet clear concept! Thanks for all you do Pat! This Wil give me another option to connect with the amazing teens I showcase to inspire others. #servefirst
Wow! That‘s quite a strategy and very actionable. Thanks for that pat. Although my blog niche is technology and public information.. i think this will come handy for my new blog in Personal Finance space. #ServeFirst
This is such a great strategy Pat.
Thanks so much. I serve the law enforcement industry teaching them how to use social media and communicate more effectively with their communities.
#servefirst