I've been willing and able to buy AND walked out of 4 dealerships, two because the sales and two were because of F&I people trying to sell me stuff. The last time I told female F&I lets pretend I'm a woman and No means No. It's great to be older and nothing feels more liberating than shopping for a new car when you don't need one and can walk away if everything isn't perfect.
Becky Chernek is the best automotive trainer I have ever met in 30 plus years in the car business! Her instruction is effective, realistic, and compliant with the legal aspect, a fine human being as well!
Been running around $2500 per copy for years. This is by far the most realistic approach with today’s customers and they actually work. Usually word tracks isn’t what sells the deal it’s conviction within yourself and those word tracks will flow even more authentically. This is an awesome vid thanks again
Rebecca Chernek sure!. I’ve been to 3 major training schools and also worked over 5 different brands. Never done RV deals but perhaps that can be fun! I seldom try to “sell” anyone. The secret to getting products is getting people to keep asking questions. The old approach of selling isn’t what works these days. Interviews are great however they are outdated as well. I would suggest people find angles in all brands and see if you can create that into a question where you’re testing the customers awareness of existing coverages. I’m working on building an online course as well and be happy to share with students on unique approaches that I developed over the years. All your videos are on point if you are straight selling the customer. But today’s customers you almost have to assume they will tell you no in advance so have to engage their minds before they even get a chance to stick to their guns. Again great videos and hope to connect with you in the future again
Max Cho I’m all about keeping my mind open to new ideas that work and reduce liability! I wish you much success- good luck with your online training courses! Thank you for your honest feedback!
@Lloyd Bonafide people miss their payments or get their vehicles repossessed because they cant afford repairs. There are also people like myself who would rather spend $30 more a month to not have to worry about it. If my car does not start in the morning they come pick it up and I get back to making money. But I understand not everyone is blessed to live my lifestyle. But when you think about. They need it more then me. No logic behind not taking a service contract. You either have the money for the peace of mind. Or you dont have the money to not have it.
@Lloyd Bonafide its offered at full retail for compliance purposes. You dont get what you deserve in life only what you negotiate. Very few dealerships go out of their way to take advantage of people. Retention is the only thing that keeps the doors open. Customer service is paramount in almost all dealer groups. You could have got that 7yr for $1400 if you would have asked. They would sell it $100 over the cost to ensure you had a good experience and did your service at their location. They try to make money because consumers beat them up on price of the vehicle. They have to make money somewhere. I understand your concern but they get a bad wrap for no reason. F&I work the hardest for the customer and they get treated like snakes in the grass.
@Lloyd Bonafide You Lloyd are very, very wrong. I was a Finance Director for a long time. If people came in with positive mindset and actually showed respect, I would many times give them a discount if I believe budget is tight without them even asking for it! Also, in my store sales person got same % of F&I profit on their own customers as I did. This avoids sales people telling customers not to buy anything.
If I say No, I mean no. If one continues I will stop the deal and walk out.
Ok so you don’t like sales people. Thanks for letting everybody know
@@patrickcarr3546 I never said I don’t like sales people. I simply don’t let them control the process. I actually have a lot of friends in sales.
I've been willing and able to buy AND walked out of 4 dealerships, two because the sales and two were because of F&I people trying to sell me stuff. The last time I told female F&I lets pretend I'm a woman and No means No. It's great to be older and nothing feels more liberating than shopping for a new car when you don't need one and can walk away if everything isn't perfect.
Becky Chernek is the best automotive trainer I have ever met in 30 plus years in the car business! Her instruction is effective, realistic, and compliant with the legal aspect, a fine human being as well!
Thanks BG for your awesome recommendation always appreciated!
This is why when im buying a car I always say I'm not answering that question and the salesman has that deer in the headlight look ...😂
Try convincing a Scotsman to relax his vice like grip round his money when he's saying no.
" HOW A CAR STEALERSHIP STEALS MORE OF YOUR MONEY DURING THE FINANCE PROCESS"
Well said. If i say no and the F&I thinks i did not. Would feel disrepected. Id probably walk out
Been running around $2500 per copy for years. This is by far the most realistic approach with today’s customers and they actually work. Usually word tracks isn’t what sells the deal it’s conviction within yourself and those word tracks will flow even more authentically. This is an awesome vid thanks again
Max Cho what type of vehicles do you sell? $2500 is likely hi-line or RV and recreational? Do you use assumptive selling techniques? Thanks Max!
Rebecca Chernek sure!. I’ve been to 3 major training schools and also worked over 5 different brands. Never done RV deals but perhaps that can be fun! I seldom try to “sell” anyone. The secret to getting products is getting people to keep asking questions. The old approach of selling isn’t what works these days. Interviews are great however they are outdated as well. I would suggest people find angles in all brands and see if you can create that into a question where you’re testing the customers awareness of existing coverages. I’m working on building an online course as well and be happy to share with students on unique approaches that I developed over the years. All your videos are on point if you are straight selling the customer. But today’s customers you almost have to assume they will tell you no in advance so have to engage their minds before they even get a chance to stick to their guns. Again great videos and hope to connect with you in the future again
Max Cho I’m all about keeping my mind open to new ideas that work and reduce liability! I wish you much success- good luck with your online training courses! Thank you for your honest feedback!
Man I want to know what you are doing. 2500 a copy. Thats crazy.
Definitely not at a Honda store. Lol
If no does not really mean no then what really means no? I got it!!! feet do your duty...out the door I go
lol ok just leave and start the process and have to go through the same thing somewhere else
this is great info. thanks Rebecca
Thanks Vladimir! So glad you liked!
@Lloyd Bonafide people miss their payments or get their vehicles repossessed because they cant afford repairs. There are also people like myself who would rather spend $30 more a month to not have to worry about it. If my car does not start in the morning they come pick it up and I get back to making money. But I understand not everyone is blessed to live my lifestyle. But when you think about. They need it more then me. No logic behind not taking a service contract. You either have the money for the peace of mind. Or you dont have the money to not have it.
@Lloyd Bonafide its offered at full retail for compliance purposes. You dont get what you deserve in life only what you negotiate. Very few dealerships go out of their way to take advantage of people. Retention is the only thing that keeps the doors open. Customer service is paramount in almost all dealer groups. You could have got that 7yr for $1400 if you would have asked. They would sell it $100 over the cost to ensure you had a good experience and did your service at their location. They try to make money because consumers beat them up on price of the vehicle. They have to make money somewhere. I understand your concern but they get a bad wrap for no reason. F&I work the hardest for the customer and they get treated like snakes in the grass.
@Lloyd Bonafide You Lloyd are very, very wrong. I was a Finance Director for a long time. If people came in with positive mindset and actually showed respect, I would many times give them a discount if I believe budget is tight without them even asking for it! Also, in my store sales person got same % of F&I profit on their own customers as I did. This avoids sales people telling customers not to buy anything.
@Lloyd Bonafide maybe your buddy is lying to you...let me guess, their dealerships are in the 15%...
i am at a high volume Leasing dealership - any suggests for product penetration on leases
Don’t pay full price
Her voice alone would make me not want to buy anything from her
No does mean no we are now gonna sign the papers without your word tracks lady