00:00 - Introduction 02:45 - Discussing the Interview with Alex Hormozy 08:10 - Unpacking the Issue with Agency Models 15:20 - The Importance of Niching Down 22:35 - Strategies for Productizing Services 28:50 - The Evolution of Pricing Strategies 35:15 - Providing Value and Raising Rates 42:30 - Engineering Early Wins for Clients 48:55 - Focusing on Customer Activation Points 54:20 - Transitioning to Long-Term Success Strategies 58:40 - Conclusion
This conversation hit so many vital points that don’t get address often. First, Alex makes it clear that most people either haven’t done or won’t spend time gaining experts skills in their business. I stepped back from daily social posting and other activities that weren’t driving business. I got a ton of messages from people asking “What happened?” Few seemed understand why I am taking time to document and systemize my process for my target clients. I really appreciate Alex saying, “You may have less business or less sales at first, but the result I’ll be a much higher ticket offer to a better client avatar.” The levels concept of what to focus on and WHEN was very insightful. Thanks❤
The most financially sound way to plan a wedding is not what you think,” Hormozi said. He explained that you shouldn’t be “asking for gifts or having some register where everyone buys trinkets you’ll never use. Instead, consider selling tickets to your wedding that cover the cost of every single person you want.”
The best way to plan a wedding is just not to get married at all (at least in the US, if you are a man - everything is set up against you, unless she is the one making 5x more than you do and if you are in 0.01% of couples :)
Greg, I’d say this is Top 3 best interviews in terms of value 💥 I’ve seen on YT (and I spend a lot of time consuming this exact kind of content). Alex is brilliant business mind and so inspiring…well done!!! And, thanks for all you do, brother.
This is tremendous value and at the same time so simple and basic but most of us don't get it. Alex keeps on stressing the value of "Value", and we all practice this in our daily lives but not in our businesses. If someone needs to have brain surgery then that person isn't going to go to a surgeon who does ALL kinds of surgeries because we KNOW how risky that's for us. But we are telling our potential clients that we will do whatever the client wants instead of saying " I only do brain surgery ", and i am a damn good brain surgeon who will fix what ails you.
By the way, I'm not a brain surgeon but I can help avoid them by asking the right questions, and am damned good at helping you fix what ails you. Intrigued enough? You know what to do.
I started following Alex like 6 months ago and I think he had a couple thousand followers. Look at his following now as proof of his expertise in marketing. Dude’s really cool and intelligent
Jesus christ every time I listen to Alex I just can't understand how he packs so much information into everything he says and also how no one comes near to the value he gives out. The only other person that comes a little close is Tim Ferris in 4 hour work week. Go Hormozi Nation 🎉
Amazing format Greg! You made complex topics easily digested with clever sounds and focus points throughout the video. I got to say, this was a great follow-up after reading 100M offers several times while implementing it this last year. "Sometimes we don't need to be taught - we need to be reminded" ;)
It's 6:30 a.m where I live and I have been watching this continuously for the past 3 hours, making notes, playing back and forth. I am kind of slow.. Anyways huge amount of value that I got in a single stretch. Thanks Mr. Greg. Appreciate your valuable questions on our behalf.
@@gregoryjhickman Welcome. Takeaways are that I should read John Warrillow's Built To Sell book. Just finished it 10 mins ago, it helped me understand some of the thought process more, like how Alex's collateralized consumables idea is like John's sunk cost consumables idea. Also the takeaway of teachable vs. valuable i.e. productizing your service was covered in the book more in depth.
Starbucks provides convenience and consistency. You get your order FAST, even during the morning rush, at any Starbucks. The coffee isn’t amazing but it’s *reliably* good over many locations and times that people go.
Not sure how you got that from the interview but I will say many people took some of the principles of the book too far that can lead to unmet expectations
Hello Brother Greg Hickman please create a new UA-cam video and in this video you will Do Dramatic Demonstration on "How to Create Irresistible Offers in order to SeLL Life Insurance , Health Insurance , Critical Illness Insurance , Child Education Insurance & Retirement Insurance like Crazy or like Hotcakes". Also in this video you will do Dramatic Demonstration on How to Make Prospects Wants Insurance & How to Make Prospects Buy Insurance Right Now #AskGregHickman #Demonstrate #DramaticDemonstration #HowtoCreateIrresistibleOffers #HowtoSellInsuranceLikeCrazy #HowtoSellInsuranceLikeHotcakes #HowtoMakeProspectWantsInsurance #HowtoMakeProspectBuyInsuranceRightNow Thanks Brother Greg Hickman
One of the best podcasts I've listened to. You asked amazing questions, Greg.
Thanks! 🙏🏼
00:00 - Introduction
02:45 - Discussing the Interview with Alex Hormozy
08:10 - Unpacking the Issue with Agency Models
15:20 - The Importance of Niching Down
22:35 - Strategies for Productizing Services
28:50 - The Evolution of Pricing Strategies
35:15 - Providing Value and Raising Rates
42:30 - Engineering Early Wins for Clients
48:55 - Focusing on Customer Activation Points
54:20 - Transitioning to Long-Term Success Strategies
58:40 - Conclusion
This video might be one of the best I've heard as an agency owner delivering average results
@@ismailleghari3218 glad you liked it.
This conversation hit so many vital points that don’t get address often.
First, Alex makes it clear that most people either haven’t done or won’t spend time gaining experts skills in their business.
I stepped back from daily social posting and other activities that weren’t driving business.
I got a ton of messages from people asking “What happened?”
Few seemed understand why I am taking time to document and systemize my process for my target clients. I really appreciate Alex saying, “You may have less business or less sales at first, but the result I’ll be a much higher ticket offer to a better client avatar.”
The levels concept of what to focus on and WHEN was very insightful.
Thanks❤
Appreciate it.
The most financially sound way to plan a wedding is not what you think,” Hormozi said. He explained that you shouldn’t be “asking for gifts or having some register where everyone buys trinkets you’ll never use. Instead, consider selling tickets to your wedding that cover the cost of every single person you want.”
The best way to plan a wedding is just not to get married at all (at least in the US, if you are a man - everything is set up against you, unless she is the one making 5x more than you do and if you are in 0.01% of couples :)
This is kinda how Japanese weddings operate. You’re invited and you give a cash gift then get a small gift in return.
Greg, I’d say this is Top 3 best interviews in terms of value 💥 I’ve seen on YT (and I spend a lot of time consuming this exact kind of content). Alex is brilliant business mind and so inspiring…well done!!! And, thanks for all you do, brother.
Appreciate that. I had a blast with Alex. He's a great dude and so wise. I eat up his content too :)
@@gregoryjhickman which are the other 2 please share
@@DanishAshrafi Other 2 what?
@@gregoryjhickman He's asking @Rob Jacomen what other 2 interviews made his Top 3 in terms of value.
Hey buddy!!! Please please tell me what the other three interviewers are?
Great interview! Every time Alex speaks my mind is 🤯
This is one of the best interviews I have ever watched. 🚀@28:40 when they opened the book, I grabbed my book 📖 to follow along, 🤓lol.
Glad you enjoyed it. One of my favorites as well.
This is tremendous value and at the same time so simple and basic but most of us don't get it. Alex keeps on stressing the value of "Value", and we all practice this in our daily lives but not in our businesses. If someone needs to have brain surgery then that person isn't going to go to a surgeon who does ALL kinds of surgeries because we KNOW how risky that's for us. But we are telling our potential clients that we will do whatever the client wants instead of saying " I only do brain surgery ", and i am a damn good brain surgeon who will fix what ails you.
Exactly!
By the way, I'm not a brain surgeon but I can help avoid them by asking the right questions, and am damned good at helping you fix what ails you. Intrigued enough? You know what to do.
Hey
I started following Alex like 6 months ago and I think he had a couple thousand followers. Look at his following now as proof of his expertise in marketing. Dude’s really cool and intelligent
Indeed he is. Great guy too.
Two legends in the same room !
Jesus christ every time I listen to Alex I just can't understand how he packs so much information into everything he says and also how no one comes near to the value he gives out. The only other person that comes a little close is Tim Ferris in 4 hour work week. Go Hormozi Nation 🎉
Depth for sure
Amazing format Greg! You made complex topics easily digested with clever sounds and focus points throughout the video.
I got to say, this was a great follow-up after reading 100M offers several times while implementing it this last year.
"Sometimes we don't need to be taught - we need to be reminded" ;)
Thanks for sharing. I'm glad you enjoyed it.
*“Wealth consists not in having great possessions, but in having few wants.”* ― Alex Hormozi
The quote is from Epiectutus, the Stoic philosopher and not from Alex! (just sayin..)
Absolutely Incredible
Im in the U.K. and had to pay roughly $60 US for the book. Wish is was 0.99 here 😭
It's 6:30 a.m where I live and I have been watching this continuously for the past 3 hours, making notes, playing back and forth. I am kind of slow..
Anyways huge amount of value that I got in a single stretch. Thanks Mr. Greg. Appreciate your valuable questions on our behalf.
And HOW did you spend your first million, Sai?
@@wexplo15 I have to earn it first to spend it 🙃
31:05 - POV Alex’s brain working so fast it’s breaking Zoom
LOL yup!
🔥🔥🔥🔥🔥🔥🔥 all value... and zero ads is nice too :)
Awesome interview. There is tens of thousands of dollars in value in this 53 minutes.
Great interview. Thanks!
Thank you very much! What was your biggest takeaway?
@@gregoryjhickman Welcome. Takeaways are that I should read John Warrillow's Built To Sell book. Just finished it 10 mins ago, it helped me understand some of the thought process more, like how Alex's collateralized consumables idea is like John's sunk cost consumables idea. Also the takeaway of teachable vs. valuable i.e. productizing your service was covered in the book more in depth.
My man love this see you in the group
Look forward to it.
Woah this is so goldd... Thanks Greg for bringing this up, love the concepts of Alex
For sure, we have so many similarities in beliefs that I just love how he articulates things.
outstanding interview. thanks a lot and greaatings from germany!
Thanks
Hormozi is crushing
Thanks, Greg! Best video interview & content EVER! Alex is 🔥🙏🏾🙏🏾🙏🏾
Thanks. Glad you enjoyed
Great information and insight thank you so much
Fire masterclass beginners
Appreciate that
This is gold!
Alex has used Starbucks as an example before - what’s the customer surplus here? Sense of novelty/luxury experience? Thanks!
Very good point. Also not clear how it was done with the gym.
Starbucks provides convenience and consistency. You get your order FAST, even during the morning rush, at any Starbucks. The coffee isn’t amazing but it’s *reliably* good over many locations and times that people go.
What are the odds? Today I downloaded $100M offer.... Dang Man
thank you so much
Great interview Greg.
Thanks bro!
I love Hormozi!
Crowd favorite for sure. 😉
Great interview Greg 👊🏻👊🏻
Thanks!
holy, this is way too much I need a moment
What was the name of the Book he mentioned on 9:15? didn't find it on Amazon
Built to sell
Damnnn this video is soo good!
Amazing
BOOOOMBSSSS 🔥🔥🔥
Hey Greg, your link in bio is not working
which link in bio? Thanks!
Fuck that's gold right there
Imagine the book! You should get it $100 Million Offer
28:00
#RichesInTheNiches
Amen
What PROOF is there that Alex has done that much in $$ that he claims to have done?
For starters the press release about the sale of his business for $40 million...
@@gregoryjhickman you can pay for any type of press release. Inc, Forbes, etc. They dont verify claims.
I love Alex but he speaks way too fast. I feel it's like rushing to catch a speed train.
TLDR: Lie to your clients.
Not sure how you got that from the interview but I will say many people took some of the principles of the book too far that can lead to unmet expectations
Hello Brother Greg Hickman please create a new UA-cam video and in this video you will Do Dramatic Demonstration on "How to Create Irresistible Offers in order to SeLL Life Insurance , Health Insurance , Critical Illness Insurance , Child Education Insurance & Retirement Insurance like Crazy or like Hotcakes".
Also in this video you will do Dramatic Demonstration on How to Make Prospects Wants Insurance & How to Make Prospects Buy Insurance Right Now
#AskGregHickman
#Demonstrate
#DramaticDemonstration
#HowtoCreateIrresistibleOffers
#HowtoSellInsuranceLikeCrazy
#HowtoSellInsuranceLikeHotcakes
#HowtoMakeProspectWantsInsurance
#HowtoMakeProspectBuyInsuranceRightNow
Thanks Brother Greg Hickman
I don’t know much about that industry so I’d recommend finding a channel that does. 🤷🏼♂️
I trust you @alex harmozi