Why You’re Wrong About Direct Response Copywriting (And What It REALLY Is)

Поділитися
Вставка
  • Опубліковано 6 вер 2024
  • The SECOND most common question we get (after “How to get started as a copywriter?”) is “How do I become a direct response copywriter?” Apparently there’s a lot of confusion about:
    Is direct response all about making huge claims in all caps?
    Is direct response the best copywriting niche?
    Is direct response a scam?
    …the answer is a resounding “No” to all of the above.
    But learning what direct response REALLY is can be a massive game changer for new copywriters. Because understanding direct response doesn’t just help you write sales letters, it lets you write Facebook ads, emails, blogs, social media posts, and web copy that actually converts.
    =====
    Want a quick breakdown on how to launch a copywriting career for FREE? Go here: www.copythatsh...
    Ready to roll up your sleeves and learn more granular, specific concepts? Sign up for our Patreon! Every week, we upload bonus videos, resources, templates, Q&As, over-the-shoulder writing sessions, and tools to help you become a better copywriter: / thecopythatshow
    Catch us live on Twitch the first Monday of every month (and usually every Wednesday) on / thecopythatshow
    Copy That! is hosted by Alex Myatt, Rod SatterwhiteSean MacIntyre, and Lindsey Hough.
    ~-~~-~~~-~~-~
    Want to score clients and close more gigs? Watch our DEFINITIVE Guide to Selling Your Services As a Copywriter: • How to Sell Your Copyw...
    ~-~~-~~~-~~-~

КОМЕНТАРІ • 18

  • @warrenwords6807
    @warrenwords6807 2 роки тому +5

    It's the Hollow Knight/SMB crossover tee that says "I'm a copywriter"

  • @rex.2053
    @rex.2053 2 роки тому +5

    loving the newer set up, plus the simplicity of the video! Look forward to seeing more!

  • @naniehurley
    @naniehurley Рік тому +3

    I really like the more subtle, but still very persuasive style of DR advertisement. Some of the copy in Copywriting courses and such really does sound scammy and I was almost put off from Copywriting because of that. It’s not that I don’t like selling (I really like it) and I love writing, but a lot of copy out there can feel almost like they’re trying to trick you and that they’re lying to you.
    Thanks for the video.

  • @thatWonKrnGuy
    @thatWonKrnGuy 2 роки тому +1

    I'm loving these shorter form videos that address a singular topic.

  • @k.b.thecopywriter3400
    @k.b.thecopywriter3400 2 роки тому +4

    Down-to-earth advice and discussions. Love it. Thanks, guys.

    • @CopyThat
      @CopyThat  2 роки тому

      Our pleasure! Let us know if there are any questions or topics you want us to cover in the future

  • @Hanamels
    @Hanamels 5 місяців тому +1

    Love you guys so passionately

  • @thejaffarbaloch
    @thejaffarbaloch Рік тому

    I love all COPY THAT videos, they are to the point and simple, and most importantly you people talk about important and not covered by anyone topics.
    I need a video on researching copy, that how you people research you copy and that should be practical. I watched a video on the channel but need something more practical.
    Waiting for it.

  • @copytraining382
    @copytraining382 2 роки тому +1

    Bingo Bango, it is me Sean >:D

  • @ashleyolson6615
    @ashleyolson6615 2 роки тому

    Super helpful video! Thanks! 👑

  • @shahbazliaquat00
    @shahbazliaquat00 Рік тому +1

    thats amazing❤

  • @themedianguy399
    @themedianguy399 Рік тому

    Hey! Isn't all Copy in someway a Direct response Copywriting? I mean eventually at the end of the copy we would request for a CTA right?
    Please correct me if I'm wrong.
    P.S. I'm a newbie😁

    • @CopyThat
      @CopyThat  Рік тому +4

      Nope. Some is delayed response or indirect response with no CTA. A commercial for McDonald's that says "I'm lovin it" isn't giving you a CTA. It's trying to make you more susceptible to enticements in the future.

    • @themedianguy399
      @themedianguy399 Рік тому

      @@CopyThat Good example! It'll take up some space in your mind to take action later on. Isn't that right?

    • @CopyThat
      @CopyThat  Рік тому

      @@themedianguy399 That's the idea, yes. How effective is it? Well, brand agencies love to say it is.

  • @glennwatson3313
    @glennwatson3313 2 роки тому

    Copywriting doesn't fool people copywriters do.

  • @copytraining382
    @copytraining382 2 роки тому +1

    I'm a direct response copywriter. I make 6 figures haha funniman