What Is Licensing?

Brands define us as individuals at every stage of life - as children, they create new worlds and allow us to imagine and escape.
As we grow, they create a sense of identity and belonging: from a favorite team, band or TV show, to the food brands we buy or car we drive. Brands drive trust, recognition and create strong emotions. Licensing Expo is the only global event that allows you to tap into the power of fandom and meet all these brands under one roof for your next product range.