What is Brand Licensing?

New to Licensing? Watch our short video that covers the basics of Licensing. Want to learn more?
Make sure to download our Brand Licensing Handbook for everything you need to know about the licensing industry at www.licenseglobal.com/licensi....
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Licensing is the process of leasing a legally protected (that is, trademarked or copyrighted) entity - a name, likeness, logo, trademark, graphic design, slogan, signature, character, or a combination of several of these elements. The entity, known as the property or intellectual property, is then used in conjunction with a product.

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