🥇 Building a Winning ICP: It’s More Than Just Firmographics!

What makes a truly great Ideal Client Profile (ICP)? Most companies stop at firmographics-industry, revenue, employees-but that’s just scratching the surface.
Here’s what you need to consider for a complete ICP:
1. Firmographics: Basic data like industry, size, and location.
2. Technographics: The tech stack your prospects use-critical for knowing if your solution is a good fit, or if the company is investing in the area you solve for.
3. (NEW) Exegraphics: The "personality traits" of a company, like being an early vs late adopter of new technology.
4. Event Data: Real-time changes like new funding or C-suite changes that signal fertile ground for your solution.
One thing you don't see: intent data. It doesn’t belong in your ICP. We'll talk about how to use intent data to prioritize accounts WITHIN your Target Account List (TAL) on the next video.
Want to dive deeper? Hit up Aaron Owens to apply for an ICP workshop that can help you team nail your targeting in a way that makes your entire revenue engine more efficient.
#ABM #MarketingStrategy #IntentData #IntelligentDemand #B2BMarketing #ICP #SalesOptimization #GetRevAI #ABX