I admire your smile; it’s truly captivating. It’s not just the smile itself but the way your facial expressions convey joy, even when it might be slightly intentional. There’s an undeniable optimism and hope that shines through, and it’s inspiring to see how you’re trying to foster that here. I’d love to learn how to smile with such warmth and positivity.
This was such a good session Matt, even for people who are already in a professional job! Your tips on how to behave and take time in situations are exactly what people need to hear. The ending was perfect. It reminded me of how important it is to close my meetings with a summary like you did.
God this is so similar to system design interviews in the SWE world. Disambiguate the problem, select frameworks for solving each component, evaluate tradeoffs, deliver a cohesive overall solution. At the end of the day, our high paying fields value those who have excellent problem solving skills. Problem solving skills are agnostic to industry.
I rarely give comments on UA-cam videos but this one is very informative and mindblowing (at least for me) for a random video showing on YT homepage. I'm not into consulting but I need this kind of structured thinking as I tried to do business. Good job Matt, thumbs up! And I love the way you present to us, very easy to understand. Matt I hope you make another video, especially going in detail into "Framework" section, how to make a good framework, what are the best options to choose, etc etc, as every business case/style will have different framework. Auto subscribe!
Matt, you are an amazing teacher! Have yet to stumble across such a structured, clear and concised video explanation of case interview. This is a masterpiece done by an artist in his field. Thanks a lot and please keep this video up so I can rewatch them!
Thanks for the insightful walkthrough Matt! I'm currently in full grind mode preparing for the upcoming recruitment cycle and your videos have been really helpful.
thank you so much!! I am currently self studying business in order to land a job and this is giving me so much practical information in a short amount of time
This is great, would you consider making a playlist with different types of consulting cases and showcase the different frameworks, calculations and style of thinking?
My question would be: Why does management need an advisor to state the obvious and do trivial calculations? Of course it’s just an interview but incompetent management does exist and incompetence tends to correlate with the amount of external advisors hired. They do the things that management should have, like talking to customers and employees. That is why advisors would never give such a recommendation. Don’t bite the hand that feeds you. Great video though! You know how to communicate clearly.
My first question to the client would be: "Why did you develop this product in the first place? Ex: Is there an existing problem or gap in the market that this product is trying to solve? Are we seeing an emerging market that would consume this kind of product? ". I would think they have done a lot of pre-development research before coming up with the product.
It is stated in the situation description that SuperSoda developed the flavored sports drink "Electro-Light" to capitalize on the recent trend of consumers shying away from purchasing high-sugar products.
I think a Market bucket is more applicable for this case. You can put customer segmentation for the market and then the client and the product in each of their respective buckets while examining market trends (regions, etc)
Hi Matt, thanks for the video! Do have one question regarding the market share calculation part. Would appreciate if you may help answer Once the electrolight enter the market, then the entire market size should be bigger as well. If the breakeven is 50M gallon, and the original size of the electrolyte drink market is 400M Gallon, then it should make the new market size as 450M. In that case, electrolight only needs to have 50/450 = 1/9 shares of the market instead of 50/400 = 1/8. Not sure if my understanding is correct.
I understand your point, but the calculation is based on the current market share status.It's more like a feasibility study, assuming the product is already in the market.You can't perform the calculation as if the product is already established in the market. Since your break-even analysis was done using the existing market structure, applying a different scenario would result in an inflated percentage that wasn't accounted for in the original calculation.
Hi Matt! Superb video walk through. The way you structured it from the beginning to the end with so much clarity was just awesome to watch. If you remember I had mentioned I was working on something on your video a while back and now I’m pretty much excited to tell it came through and I got an offer from UCL for my masters. I want to present my journey on this platform as I am encouraged and motivated by your videos. I want to share my learning with the world to help them achieve their goals as well like you do. Any guidance or help on how I should go about it would mean a lot to me. Thanks a lot again!! Apologies for the long message.
Only question I have is the "competitive pricing" suggestion. Intuitively, wouldn't change the pricing dramatically affect the share that is needed. Changing the pricing from 2$ to 1.95$ would result in needing twice as many bottles to sell to break even. What am I missing here?
At 4:40 the lication target. I think thy will ant to make money as much as possible. I will not really ask that question. But to have that, it could make your job easier if their goal is only one specific location, then you will work in a smaller scale. I would not ask them this, but if I think to find location to penetrate market , I will suggest them. As a consultant, we should know where to start. If the company say I want to start east coast, we you still try to penetrate that area only when you found the chance of success is more on the west coast??? Do feel negative, I just share you my opinion.
Well....I might be wrong, you are there to serve client's objective. You acknowledge what they want first, but still can suggest better idea (in this case means " location target")
Thanks for such a great video, very good base road map to understand concepts of the business but probably they would ask more specific complex questions, therefore CFA is the best with BA degree to qualify for such interviews ( in my opinion)😀
Don’t get sucked into the toxic world of consulting, especially in the big and famous companies, just for the pay and the promised privileges or the (false) promise to have a good career. Consulting will die out soon. Go do something good for the world. It will all come back to you.
Hm, competitive pricing as a means of obtaining a 12.5% share is not so valid in my opinion, as the 12.5% share depends on the price set at the outset.
That is true, although you could use certain pricing strategies to gain market share initially, and when obtained, return to the original price. Aka penetration pricing
I would think sales and marketing/promotion expense beyond COGS would be a significant and highly variable factor, especially for a sports drink, and depending on the customer segment being targeted, as part of projecting market share break-even.
Great video. A few thoughts on this. I dont think you actually need a 12.5% market share to break even. If the objective is to recoup the $40m spend, then yes you need to sell 50m gallons. The question is the time frame. If you want to break even in a year, then you need 12.5% market share. If its 2 years, then you only need 6.25% market share. And so on.
At 21:00: How does the fact that the top 2 players in the market have 30% share make me confident that we are likely to have 12.5%? My intuition is that the vast majority of players have a share smaller than that, and having 12.5% would place us at a tail end of the distribution, making it unlikely / requiring luck. So a completely opposite intuition to yours. I would appreciate clarification on this.
Great Q. Usually it's easier to enter a market that is more fragmented vs one that is dominated by 2-3 major players because it is easier to steal share from small fish than to take it from a whale. The presence of many small players is good even if we are small at the start - they all have less resources individually are are not as coordinated as one single competitor with a massive amount of resources and better coordination. Markets where 1 or 2 players have over 50% share are largely uncompetitive - think about trying to compete with Amazon in e-commerce, or against Google in Search. It's extremely difficult for a new entrant to win. Now compare that to an industry where there is no clear leader or the leader has only a small lead and nobody has >20% market share (like in this case) - which market would you prefer to compete? 1 caveat is that even if a market is fragmented you still need to be smart about how you try to compete, because there could be a reason why nobody is a leader (e.g. maybe the products being sold are commodity-like and so it's hard to truly differentiate), but all else equal a fragmented market is better than a less fragmented one if you are a new entrant. Hope this helps.
@matthuang I liked your explanation in the quant section of the case. Yet what I don’t understand is that you basically made a calculation to break even but only for the fixed cost. The $40M are fixed costs. There surely needs to be a variable cost (energy, concentrate, ingredients, etc.) per bottle produced that is currently being neglected.
He divided the $40M fixed costs only by the profit per unit of $0.1 which is completely right as he subtracted the costs per unit of $1.9 (variable costs) from the price per unit of $2. Hope that helped.
Thanks! This is a basic example for a first round interview. It is meant to be given to a candidate with 0 context or preparation. The problem is similar to an actual case, but if this was a legit project it would entail hundreds of hours of research, analyzing data, speaking with customers/competitors/management, building excel models and ppt slides, traveling to the client site, and getting questioned on every single assumption during a 3 hour board meeting. The level of depth would be far greater than what I’ve shown in this video!
Hey Matt, kudos for the great content. You did a good jobs explaining the intricacies and rationale of the case study. Regarding the actions that would get the company the market share of 12,5%, would the listing of "competitive pricing" be correct though? The assumption of the 12,5% had the profit margin baked in already.
Hey Xenofon, great Q! You are correct that the 12.5% market share had a profit of $2/bottle baked in already, and so we know the 12.5% market share is what is needed to break even IF profit margin stays constant. An observant interviewer (or a smart person like yourself) may have pointed this out, and so as an interviewee I would respond by saying that if we lowered our prices we would either need to (1) figure out a way to also lower our unit costs so we could maintain our $2/bottle profit margin, or (2) recalculate a new market share % needed to breakeven, which would be higher than 12.5% if we lowered price. It quickly becomes a game of pros / cons. Price cutting is one of the fastest methods to quickly capture share (look up "loss leader pricing"), and so it's still a valid option to think about - that said, if management's goal is to preserve profitability at all costs, then it makes sense to prioritize the other ideas (e.g., sales / marketing campaigns) first.
I like the framework a lot but it seems not centric to the case (that goes against the idea of actually giving you a case here) e.g. it has to be a new market if the case already is saying that the product aim to capture the (new) trend away high sugar/calories drinks. These assumptions showcase business acumen and common sense, which the interviewer would like to assess too. I would focus more on competition, then start to elaborate what factor you will consider, like who's already in the market, any reference from other countries with similar product, if other peers are also working on this category, what can we differentiate, eg taste, region, distribution channels, etc. After all, we all know soft drinks industry is very very competitive.
Thanks for a very informative video! Quick question: I’m working at a bank right now in strategy (sustainability specifically) and I’d like to move to MBB but I am struggling with getting my foot in the door. On the other hand I have some offers from Deloitte, EY etc. for a sustainability consultant position. Do you think the experience from those consulting companies would play better with MBB or should I stick with the bank?
Moving from EY or Deloitte to MBB is must easier than trying to go directly into MBB. Smaller, similar steps are more easy to execute than a massive jump to the next floor, if that makes sense.
hey great video, but i have some question, for the step that are neede to get 12,5 share, is not that list way too general? I mean on real interview we need to give some kind of real example right, for example what kind of robust distributon that the company can do, or maybe a real example of sales marketing that would beat our competitor on that case right?
It’s a brainstorming section so yes you can go more in depth but in a case interview scenario often times high level answers backed with good rationale are enough
Great video! One question that seemed a little off to me - you included competition as one of your clarification questions and as a bucket of your framework - in a live case would this not have come across a little redundant? Overall great job and really enjoyed the walkthrough!
Hey Raphael, great question! I wouldn't say it's redundant to include competition in your framework after asking a clarifying Q about it - as long as you acknowledge what you know so far (e.g., "I'd also be interested in competition, of course we know that there are no competitors with similar products atm but it would be good to fully understand the competitive landscape and positioning of our rivals"), I think that's okay. Just bc you asked a clarifying Q about something doesn't mean you can't include it in your framework. Hope this helps!
Thank god this is just an interview question for a middle worker to show that they grasp the big picture. Can’t imagine the CEO not knowing any of these and requiring a prescription from a consultant without any real-world hustle. You got good grades and then passed an interview for an established company and now you’re guru to businesses. 😅😅😅
UA-cam finally made some quality recommendation. It's a great video Matt. Can you create a video for SAAS (Software as a service) too? By the way I am from India.
Good vid. If you have any knowledge about the industry, could you do a vid related to restructuring consulting? Either your insights or some interview. I see 0 content about it in yt and I find it quite interesting.
Hey Alejandro! I don't make videos specifcally on rx consulting because I've never worked in the field, but from what I know it's a good field if you want sharp financial modeling skills and are interested in working with distressed/bankrupt companies. The top 3 firms in the space are FTI Consulting, Alvarez & Marsal, and Alix Partners. Would recommend trying to reach out to some ppl you find on LinkedIn working at these firms to learn more.
wow! thanks! although i do not learn and take no interests in finance and things like that :)), but well u have a cool video and i love the explanation.
@@caspermoes6762McK is supposed to only hire the elite, best of the best. The elite must be educated on how to calculate 5% of 400 million in the head? Eh?
The CEO be like "So you're telling me to make my pricing competitive based on your calculations where you used the $2 price point to start with - do you see the problem in that? A slight correction in price will nullify your 12.5% market share calculation upon which you've based your recommendation" Everything else was good. I liked the framework and it was an interesting case.
The calculation had a mistake as it silently assumed that the break even must be achieved in exactly 1 year. If we took 2 years, 6.25% would be enough. And because getting such relatively high market share does not happen over night, it would probably even be a better estimate.
This is truly what I need out of a bunch of videos out there. Thanks Matt!
of course! thanks for dropping by!
I admire your smile; it’s truly captivating. It’s not just the smile itself but the way your facial expressions convey joy, even when it might be slightly intentional. There’s an undeniable optimism and hope that shines through, and it’s inspiring to see how you’re trying to foster that here. I’d love to learn how to smile with such warmth and positivity.
Thank you so much for the kind words!
This was such a good session Matt, even for people who are already in a professional job! Your tips on how to behave and take time in situations are exactly what people need to hear.
The ending was perfect. It reminded me of how important it is to close my meetings with a summary like you did.
Hey Ole! I am so glad to hear that you found the video valuable. Appreciate you dropping by!
keep making such informative vids, this is really helpful! keep it up , thank you.
God this is so similar to system design interviews in the SWE world. Disambiguate the problem, select frameworks for solving each component, evaluate tradeoffs, deliver a cohesive overall solution.
At the end of the day, our high paying fields value those who have excellent problem solving skills. Problem solving skills are agnostic to industry.
Thanks for sharing! Couldn’t agree more.
When embedded distintermediation..
I rarely give comments on UA-cam videos but this one is very informative and mindblowing (at least for me) for a random video showing on YT homepage. I'm not into consulting but I need this kind of structured thinking as I tried to do business. Good job Matt, thumbs up! And I love the way you present to us, very easy to understand.
Matt I hope you make another video, especially going in detail into "Framework" section, how to make a good framework, what are the best options to choose, etc etc, as every business case/style will have different framework.
Auto subscribe!
I appreciate the time you took to write this comment! Will definitely add a framework video to my future ideas list 💡
Matt, you are an amazing teacher! Have yet to stumble across such a structured, clear and concised video explanation of case interview. This is a masterpiece done by an artist in his field. Thanks a lot and please keep this video up so I can rewatch them!
Omg i wish everyone can speak clearly, easy to understand like you
Thanks for the kind words!
To be honest. I am 3 minutes in and already enjoying the video.
Great value and not just useless comments.
Much appreciated, thanks for spending the time to write this comment!
Thanks for the insightful walkthrough Matt! I'm currently in full grind mode preparing for the upcoming recruitment cycle and your videos have been really helpful.
Thanks Jeff! Best of luck with the recruiting grind!
Matt you're very good at explaining where and how to start out. I'll save this for my grandkids to watch later. Thank you.!
Hey Janice! I appreciate that!
Nice job Matt. This video reminded me of my business school experience (over thirty years ago).
Glad to hear it!
thank you so much!! I am currently self studying business in order to land a job and this is giving me so much practical information in a short amount of time
Your video instructs me some new concepts of solving cases which I also learn recently. Thanks Mr.Matt and I'm looking forward for new video!
Hey David! Love to hear it - stay tuned for more to come
You have a knack for teaching Matt, thank you!
Thanks Timothy!
Watching from the Philippines, this is amazing brother 🙏🏼 Thank you for the work that you do. More of this please!
Hey Juan! So glad you liked the vid
go eat pag pag
Loved the in depth case, this would definitely help me in getting into the consulting club at my uni ! Thanks a lot from India!
Glad it was helpful!
180dc?
@@mango-strawberry yup
This is great, would you consider making a playlist with different types of consulting cases and showcase the different frameworks, calculations and style of thinking?
Absolutely! Thanks for the suggestion
Wow,this is technical stuff for people who want to work for consulting companies.👍
Indeed
Going through what you see during, the exhibit review phase, is a great tip
My question would be: Why does management need an advisor to state the obvious and do trivial calculations?
Of course it’s just an interview but incompetent management does exist and incompetence tends to correlate with the amount of external advisors hired. They do the things that management should have, like talking to customers and employees.
That is why advisors would never give such a recommendation. Don’t bite the hand that feeds you.
Great video though! You know how to communicate clearly.
Great work!! Thanks for the help Matt.
Happy to help!
I'm joining in 1 business case competition and your content is beneficial. Thanks Matt!
hii bro
how to find business case study competition
Thanks a lot for the video! I feel like this is pretty much like exercising the knowledge learnt in a marketing degree
My first question to the client would be: "Why did you develop this product in the first place? Ex: Is there an existing problem or gap in the market that this product is trying to solve? Are we seeing an emerging market that would consume this kind of product? ". I would think they have done a lot of pre-development research before coming up with the product.
It is stated in the situation description that SuperSoda developed the flavored sports drink "Electro-Light" to capitalize on the recent trend of consumers shying away from purchasing high-sugar products.
I think a Market bucket is more applicable for this case. You can put customer segmentation for the market and then the client and the product in each of their respective buckets while examining market trends (regions, etc)
Your presentation style is very easy to listen to and follow. Thanks for this video!
Thanks Boris!
No bs, straight to the point, gangsta tips on upping my corp strat game. Mfing subbed this sh~t all day.
Appreciate it brother
Thank you very much, Matt. I am new to learning case interview and this video is super helpful.
I am in applied Math and Comp Science but this was both really interesting and instructive to listen !
glad to hear!
This is great. Do once per week. Easy to produce on your end, insanely valuable on the watcher's end. Make the titles clickbaity. LFG
This man knows what’s up…indeed will be trying to pump more of these out for you guys
Haven’t seen it yet but looking forward to.
Hey Jonathan! Hope you find the video helpful!
saw the title, heard first 10 sec
subscribed instantly
goated comment
Awesome video! clear and simple to follow
Glad it helped!
@@matthuang21 you’re awesome. I’m a subscriber now :)
So this performance would be better than 99% of interviewees?
Basically just don’t be r******d and you are top 1%
Amazing video Matt!!
Hey Matt, loved the video. Would love too see an in-depth resume video for undergrads tailored for consulting in the near future!
Great idea! Will add it to my list of ideas
Thank you for this. Really helpful.
Thanks for stopping by!
Hi Matt, thanks for the video! Do have one question regarding the market share calculation part. Would appreciate if you may help answer
Once the electrolight enter the market, then the entire market size should be bigger as well. If the breakeven is 50M gallon, and the original size of the electrolyte drink market is 400M Gallon, then it should make the new market size as 450M. In that case, electrolight only needs to have 50/450 = 1/9 shares of the market instead of 50/400 = 1/8.
Not sure if my understanding is correct.
I understand your point, but the calculation is based on the current market share status.It's more like a feasibility study, assuming the product is already in the market.You can't perform the calculation as if the product is already established in the market. Since your break-even analysis was done using the existing market structure, applying a different scenario would result in an inflated percentage that wasn't accounted for in the original calculation.
Great stuff Matt, very helpful!
Hey Josh! Of course, thank you for stopping by!
Hi Matt! Superb video walk through. The way you structured it from the beginning to the end with so much clarity was just awesome to watch. If you remember I had mentioned I was working on something on your video a while back and now I’m pretty much excited to tell it came through and I got an offer from UCL for my masters. I want to present my journey on this platform as I am encouraged and motivated by your videos. I want to share my learning with the world to help them achieve their goals as well like you do. Any guidance or help on how I should go about it would mean a lot to me. Thanks a lot again!!
Apologies for the long message.
Congrats Shubh!! Incredible accomplishment man, UCL is lucky to have you! Keep pushing hard, only great things in store for you 💪🏻
Thanks a lot for your kind words, Matt!! Really appreciate it! Look forward to seeing more videos from you on different topics. More power to you man!
Only question I have is the "competitive pricing" suggestion. Intuitively, wouldn't change the pricing dramatically affect the share that is needed. Changing the pricing from 2$ to 1.95$ would result in needing twice as many bottles to sell to break even.
What am I missing here?
Nice stuff man! Keep it up!
Serious question: Did you start wearing vests after getting into consulting, or did you wear them previously?
Haha good question, I used to work in investment banking before consulting and so I started wearing vests way back then
Brilliant video man
Very insightful! Sounds like it would be very easy to replace consultants with ChatGPT, at least thats what the output feels like...
lol they're not getting replaced at all
U r so hilariously exciting character.
@Beatrix1999 no. they wont. same reason why lawyers wont be replaced
Amazing help. Love the whiteboard and white shirt method. Subscribed now.
Glad you liked the whiteboard and white shirt method!
this is great. I've one query. Is it true that it's mostly the MBAs and undergrads that get into consulting? and for PhDs it's harder?
At 4:40 the lication target. I think thy will ant to make money as much as possible. I will not really ask that question. But to have that, it could make your job easier if their goal is only one specific location, then you will work in a smaller scale. I would not ask them this, but if I think to find location to penetrate market , I will suggest them. As a consultant, we should know where to start. If the company say I want to start east coast, we you still try to penetrate that area only when you found the chance of success is more on the west coast???
Do feel negative, I just share you my opinion.
Well....I might be wrong, you are there to serve client's objective. You acknowledge what they want first, but still can suggest better idea (in this case means " location target")
Thanks for such a great video, very good base road map to understand concepts of the business but probably they would ask more specific complex questions, therefore CFA is the best with BA degree to qualify for such interviews ( in my opinion)😀
Hawk tuah? more like Matt Huang! awesome vid dude
Very helpful video. Thank you!
Thanks Wiktoria! Great to hear from you!
Don’t get sucked into the toxic world of consulting, especially in the big and famous companies, just for the pay and the promised privileges or the (false) promise to have a good career. Consulting will die out soon. Go do something good for the world. It will all come back to you.
Hm, competitive pricing as a means of obtaining a 12.5% share is not so valid in my opinion, as the 12.5% share depends on the price set at the outset.
That is true, although you could use certain pricing strategies to gain market share initially, and when obtained, return to the original price. Aka penetration pricing
Subbed! Thanks, sir Matt!
I would think sales and marketing/promotion expense beyond COGS would be a significant and highly variable factor, especially for a sports drink, and depending on the customer segment being targeted, as part of projecting market share break-even.
Great video, thanks man
Glad you liked it!
Great video. A few thoughts on this. I dont think you actually need a 12.5% market share to break even. If the objective is to recoup the $40m spend, then yes you need to sell 50m gallons. The question is the time frame. If you want to break even in a year, then you need 12.5% market share. If its 2 years, then you only need 6.25% market share. And so on.
Agree 100%. Thanks for the feedback!
At 21:00: How does the fact that the top 2 players in the market have 30% share make me confident that we are likely to have 12.5%?
My intuition is that the vast majority of players have a share smaller than that, and having 12.5% would place us at a tail end of the distribution, making it unlikely / requiring luck. So a completely opposite intuition to yours.
I would appreciate clarification on this.
Great Q. Usually it's easier to enter a market that is more fragmented vs one that is dominated by 2-3 major players because it is easier to steal share from small fish than to take it from a whale. The presence of many small players is good even if we are small at the start - they all have less resources individually are are not as coordinated as one single competitor with a massive amount of resources and better coordination. Markets where 1 or 2 players have over 50% share are largely uncompetitive - think about trying to compete with Amazon in e-commerce, or against Google in Search. It's extremely difficult for a new entrant to win.
Now compare that to an industry where there is no clear leader or the leader has only a small lead and nobody has >20% market share (like in this case) - which market would you prefer to compete?
1 caveat is that even if a market is fragmented you still need to be smart about how you try to compete, because there could be a reason why nobody is a leader (e.g. maybe the products being sold are commodity-like and so it's hard to truly differentiate), but all else equal a fragmented market is better than a less fragmented one if you are a new entrant. Hope this helps.
@matthuang I liked your explanation in the quant section of the case. Yet what I don’t understand is that you basically made a calculation to break even but only for the fixed cost. The $40M are fixed costs. There surely needs to be a variable cost (energy, concentrate, ingredients, etc.) per bottle produced that is currently being neglected.
He divided the $40M fixed costs only by the profit per unit of $0.1 which is completely right as he subtracted the costs per unit of $1.9 (variable costs) from the price per unit of $2. Hope that helped.
Hey Matt, great video!
Is that an actual McKinsey case? The calculation part seems pretty easy to me
Thanks! This is a basic example for a first round interview. It is meant to be given to a candidate with 0 context or preparation. The problem is similar to an actual case, but if this was a legit project it would entail hundreds of hours of research, analyzing data, speaking with customers/competitors/management, building excel models and ppt slides, traveling to the client site, and getting questioned on every single assumption during a 3 hour board meeting. The level of depth would be far greater than what I’ve shown in this video!
Hey Matt, kudos for the great content. You did a good jobs explaining the intricacies and rationale of the case study. Regarding the actions that would get the company the market share of 12,5%, would the listing of "competitive pricing" be correct though? The assumption of the 12,5% had the profit margin baked in already.
Hey Xenofon, great Q! You are correct that the 12.5% market share had a profit of $2/bottle baked in already, and so we know the 12.5% market share is what is needed to break even IF profit margin stays constant.
An observant interviewer (or a smart person like yourself) may have pointed this out, and so as an interviewee I would respond by saying that if we lowered our prices we would either need to (1) figure out a way to also lower our unit costs so we could maintain our $2/bottle profit margin, or (2) recalculate a new market share % needed to breakeven, which would be higher than 12.5% if we lowered price.
It quickly becomes a game of pros / cons. Price cutting is one of the fastest methods to quickly capture share (look up "loss leader pricing"), and so it's still a valid option to think about - that said, if management's goal is to preserve profitability at all costs, then it makes sense to prioritize the other ideas (e.g., sales / marketing campaigns) first.
Hey Matt, loved the Video. Are there any resources from where we can practice such kind of prompts?
check out the many consulting case books out there online from MBA programs - if you google "wharton consulting casebook" a good example will show up
I like the framework a lot but it seems not centric to the case (that goes against the idea of actually giving you a case here) e.g. it has to be a new market if the case already is saying that the product aim to capture the (new) trend away high sugar/calories drinks. These assumptions showcase business acumen and common sense, which the interviewer would like to assess too. I would focus more on competition, then start to elaborate what factor you will consider, like who's already in the market, any reference from other countries with similar product, if other peers are also working on this category, what can we differentiate, eg taste, region, distribution channels, etc. After all, we all know soft drinks industry is very very competitive.
Would like to see more videos by you on case studies and guestimes
Will add it to my list of ideas!
Thanks Matt.I try this method
Thanks for a very informative video! Quick question: I’m working at a bank right now in strategy (sustainability specifically) and I’d like to move to MBB but I am struggling with getting my foot in the door. On the other hand I have some offers from Deloitte, EY etc. for a sustainability consultant position. Do you think the experience from those consulting companies would play better with MBB or should I stick with the bank?
Moving from EY or Deloitte to MBB is must easier than trying to go directly into MBB. Smaller, similar steps are more easy to execute than a massive jump to the next floor, if that makes sense.
this is great. Earned a sub!
Hey Jamie! Appreciate you dropping by
thanks , this video was quite helpful
Glad to hear that!
great vid you the goat
Thanks Danny 🙏
Is this the difficulty across multiple rounds of entry level/internship interviews?
hey great video, but i have some question, for the step that are neede to get 12,5 share, is not that list way too general? I mean on real interview we need to give some kind of real example right, for example what kind of robust distributon that the company can do, or maybe a real example of sales marketing that would beat our competitor on that case right?
It’s a brainstorming section so yes you can go more in depth but in a case interview scenario often times high level answers backed with good rationale are enough
Thank you, very useful !
Hey there! So glad you found this helpful
Thanks Matt!!
Thanks Gauri 🙏
Great video! One question that seemed a little off to me - you included competition as one of your clarification questions and as a bucket of your framework - in a live case would this not have come across a little redundant? Overall great job and really enjoyed the walkthrough!
Hey Raphael, great question! I wouldn't say it's redundant to include competition in your framework after asking a clarifying Q about it - as long as you acknowledge what you know so far (e.g., "I'd also be interested in competition, of course we know that there are no competitors with similar products atm but it would be good to fully understand the competitive landscape and positioning of our rivals"), I think that's okay. Just bc you asked a clarifying Q about something doesn't mean you can't include it in your framework. Hope this helps!
Thankyou so much that was helpful...though the math was easy was able to get to the answer all in my head haha
Love to hear it!
Thank you matt
Absolutely, thanks for dropping by!
Thank god this is just an interview question for a middle worker to show that they grasp the big picture. Can’t imagine the CEO not knowing any of these and requiring a prescription from a consultant without any real-world hustle. You got good grades and then passed an interview for an established company and now you’re guru to businesses. 😅😅😅
UA-cam finally made some quality recommendation. It's a great video Matt. Can you create a video for SAAS (Software as a service) too? By the way I am from India.
Hey Rudrakshya! So glad to hear it - I'll add this suggestion to my running list of future videos.
i still remember the high following a pretty solid case interview- only to be followed by dread when i remembered i still had 3 more to go 🤠
Haha facts
Props from one whiteboarder to another
Whiteboarders unite! 🤝
Good vid. If you have any knowledge about the industry, could you do a vid related to restructuring consulting? Either your insights or some interview. I see 0 content about it in yt and I find it quite interesting.
Hey Alejandro! I don't make videos specifcally on rx consulting because I've never worked in the field, but from what I know it's a good field if you want sharp financial modeling skills and are interested in working with distressed/bankrupt companies. The top 3 firms in the space are FTI Consulting, Alvarez & Marsal, and Alix Partners. Would recommend trying to reach out to some ppl you find on LinkedIn working at these firms to learn more.
Thank you whiteboard guy I am now the CEO of Mckinsey Bob Sternfels
My job here is done ✅
I don't trust any dude who don't own a white t-shirt. Great content bro!
Haha indeed - thank you sir
wow! thanks! although i do not learn and take no interests in finance and things like that :)), but well u have a cool video and i love the explanation.
Thanks for watching!
The math portion was so much easier than the first qualitative portion
Absolute ton of math??????? I just lost a ton of respect for McKinsey and their like
When he teaches you how to divide 40 million by 0.1 😂😂😂
Camouflage fabric
Yea it really wasent, but don’t u think he’s just trying to be gentle with the viewers?
@@caspermoes6762McK is supposed to only hire the elite, best of the best. The elite must be educated on how to calculate 5% of 400 million in the head? Eh?
@@caspermoes6762 I genuinely hope so…
I wish someday I could use English as fluently as you do. I'm only good with reading and listening, but my writing and speaking are really bad.
What is the size of the whiteboard?
Not sure, but larger than 70 inches in diagonal length (prob closer to 100)
love the title 🤣
Glad at least 1 person found it funny 😆
is this only for an entry role interview?
Yeah this is for entry level roles (business analyst or associate)
This seems very basic to me being a software developer planning to launch a SaaS. What level is this?
entry level
This is basic to you?
I’ve owned several businesses over the years. If the cost to produce this drink is more than $1.50 per 16oz bottle , then it’s a non starter .
Here before you blow up:)
Thanks kind sir! Appreciate the support
The CEO be like "So you're telling me to make my pricing competitive based on your calculations where you used the $2 price point to start with - do you see the problem in that? A slight correction in price will nullify your 12.5% market share calculation upon which you've based your recommendation"
Everything else was good. I liked the framework and it was an interesting case.
Great point - thanks for the feedback!
I hope SuperSoda launches the product 😁
more math heavy cases pls
will add it to my upcoming video ideas
My analysis: All fun and games for SuperSoda til RFK bans em (guessing I didn’t get the job 😂)
The calculation had a mistake as it silently assumed that the break even must be achieved in exactly 1 year. If we took 2 years, 6.25% would be enough. And because getting such relatively high market share does not happen over night, it would probably even be a better estimate.
Oh boy this is the first job being automated by AI