How your attention is monetized | Christian Dankl | TEDxSalzburg
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- Опубліковано 20 гру 2023
- In this thought-provoking TEDx Talk, Christian Dankl explores the idea that our attention is the new currency in the world of advertising. From a consumer privacy perspective, he discusses the implications of targeted advertising, cookies, and the use of data algorithms by companies like Meta. Dankl draws a fascinating parallel between the discovery of Greenland and the modern-day attention economy, highlighting the potential consequences of our current approach to digital advertising. This talk offers valuable insights into the importance of protecting our privacy in the age of big data and AI based decision-making. With contextual targeting taking off, and the right ads finding the right people without infringing on their privacy, the attention economy should look much different and become the new currency. Christian Dankl ist Co-Founder & Chairman von Precise TV, einer weltweit führenden & preisgekrönten Contextual Advertising Platform für UA-cam, TikTok und Connected TV mit Büros in London, New York, LA und Sydney. Vor Precise TV war Christian in Führungspositionen in Medienunternehmen und US Startups, unter anderem bei Maker Studios, The Walt Disney Company, ProSiebenSat.1 Media & Sony. Nach 14 Jahren in London und New York leben er, seine Frau und vier Kinder jetzt wieder in Salzburg und man findet ihn in seiner Freizeit am ehesten in den Bergen oder Seen rund um Salzburg. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx
Excited to watch this one 🔥
VOCABULARY FROM VIDEO:
Thank you, TEDx Talks, for this enlightening video. It offers valuable insights into the evolution of online advertising, addressing the impact of cookies on privacy and the upcoming changes in the digital ecosystem.
VOCABULARY:
0. Cookie (noun) 02:49
-Context: 'Luckily, when he created that script, he didn't call it personal identifiable information tracker... he had the idea to call it, and this is the script here, you can see he called it cookie.'
-Explanation: The term 'cookie' refers to a script that tracks users on the internet, playing a pivotal role in online advertising and user tracking.
1. Death of the Cookie (noun phrase) 07:05
-Context: 'Google announced to basically block the third-party cookie, and that will happen in 2024. 2024 in our industry in the digital ecosystem is called the death of the cookie.'
-Explanation: The 'death of the cookie' signifies Google's decision to phase out third-party cookies by 2024, impacting the digital advertising landscape.
2. Apple Tracking Transparency (noun phrase) 07:27
-Context: 'Apple, for example, introduced Apple tracking transparency that means you're being asked if you want to share data from the internet with an app or not.'
-Explanation: Apple's tracking transparency feature involves seeking user consent before sharing internet data with applications, enhancing user control over privacy.
3. Publisher Solutions (noun phrase) 10:28
-Context: 'Publisher Solutions are solutions that are owned by large Publishers so think about the New York Times and the CNN...'
-Explanation: Publisher solutions involve collaboration among major publishers to share first-party data for advertising purposes, promoting a unified approach to user information.
4. Contextual Advertising (noun phrase) 11:36
-Context: 'Lastly, an interesting concept that has been around since day one but has massively changed over time is contextual advertising...'
-Explanation: Contextual advertising focuses on placing ads based on the context or content rather than individual user data, safeguarding privacy while delivering relevant content.
5. Attention as Currency (noun phrase) 13:55
-Context: 'Above All, remember your attention does not only matter, your attention is currency...'
-Explanation: The speaker emphasizes a paradigm shift where consumer attention becomes a valuable currency in the digital ecosystem, highlighting its significance in the evolving landscape.
I posted more learning listening video on my youtube too!
Thanks a lot for the shared knowledge Christian!
Thanks. Good to bring this to the attention of the people.
For sure!
Time to jump head-on to creative economy and grab people attention
Thank you for your concept in your talk❤🪬
Thanx for sharing! 💖
Amazing information
A lot that's helping I'm trying and will see.
Informative. (Cues Music) The Times They Are A-Changin'
Song by Bob Dylan 🙃😎✌.
❤
🥉
good
Questo è sicuramente un bellissimo argomento, apparentemente scontato, che voglio approfondire anche sul nostro canale
💯😊
I double up on the attention i spent here by writing a comment lmao
go algorithm do your thing
Troisième commentaire 😁
POR FAVOR, UA-cam, PONER EN ESPAÑOL, AUNQUE SEA, EN LETRAS
Yeah 😆
🙃Mark😅
I don't care if toilet seat ads are following me around. I would rather forsake internet credibility - than be locked down with tight privacy code. The rich and powerful will "ruin" the internet with all-out control and abuse.
नेपाल monitized
Second😅
Third 😂
plz like
hello
First comment 😁
Now what did you learn?
Here's your medal 🥇
HODL Bitcoin!
The only talk they've uploaded in weeks that has over 1000 views. When you give EVERYONE a voice... nobody listens. Especially since the whole TED conference system is a joke full of grifters & idealists with zero real-world experience. 😂 Imagine thinking any of these talks matter. Ignorance is bliss, hence why people tend to be so upbeat at these conferences.
plz like