The Macallan: How did it get so BIG | The Story
Вставка
- Опубліковано 25 чер 2024
- With a history dating back to 1824, #TheMacallan is one of the world’s most renowned and respected Scotch #whisky brands. Despite being the object of scrutiny by critics and whisky enthusiasts, the brand has consistently set world records for the most expensive Scotch ever sold at auctions.
So, what is so special about The Macallan?
How did it get so popular?
Why is it so expensive?
Amidst intense competition, what factors have sustained The Macallan's success through all these years?
Why is The Macallan considered to be a coveted collectable?
What is the future for The Macallan?
Join us as we unravel the story of the world's most iconic scotches. Learn more on the history, the commitment to quality, marketing and business strategies, and the future.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Chapters
00:00 Introduction
00:42 Humble Beginnings
02:23 Transition To Single Malt
04:00 The Rolls Royce of Malts
06:03 A Coveted Collectible
08:42 The Future of The Macallan
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
🤓 Other videos to consider:
How Did A FAILING Business Get So Famous | The History of Moncler: • How a BANKRUPT Moncler...
Is Buick's Future Secure? • Is Buick's Future Secure?
The Future of Alfa Romeo: 113 Years, But Can They Continue? • Why Alfa Romeo Continu...
Lululemon's Rise: Yoga to Global Domination: • Why Lululemon Continue...
Pinterest's Game Changing Potential: • How a FAILED Shopping ...
Michael Dell's Journey: Dorm Room to $100 Billion: • How a College Dropout ...
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
📕 Recommended Reads
Shoe Dog: A Memoir by the Creator of NIKE: amzn.to/3TqTswX
Economic Facts and Fallacies by Thomas Sowell: amzn.to/482CfxC
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Thank you so much for watching the video. We want to take a moment to express our heartfelt gratitude to each and every one of you who watched the video. We hope you enjoyed the content as much as we enjoyed creating it.
If you found this video informative, please don't forget to give it a THUMBS UP 👍 and hit that SUBSCRIBE 🔔 button if you haven't already. It really does help us out tremendously and keeps us motivated to keep bringing you researched content. Here's the link to SUBSCRIBE 🔔: / @businessvidsofficial
Also, remember to click that NOTIFICATION BELL so you never miss an update from our channel. We've got a lot more exciting stuff in the pipeline, and we can't wait to share it with you. If you have any thoughts, comments, or suggestions for future videos, please drop them in the comment section below. We love hearing from you, and your feedback truly drives us to improve. So, until next time, stay curious, keep learning, and most importantly, thank you for being a part of our incredible community. We appreciate you!
Thank you for tuning in and backing our channel. We're dedicated to delivering fresh content each week. If you enjoy our videos, a quick SUBSCRIBE takes under 5 seconds and significantly boosts our channel's growth. Your support means the world to us. Here's the link to subscribe: ua-cam.com/channels/ExAz6wkwZlHkGMazoPgp5A.html
AWESOME VIDEO!
Glad you enjoyed it
@seenskeme P.S. if you like what you're watching, then please subscribe to our channel. Here's the link:
ua-cam.com/channels/ExAz6wkwZlHkGMazoPgp5A.html
Perceptions of luxury and quality are certainly perceptive. However, marketing and experiences are all about how you make your customers feel. The Macallan has a commendable business and marketing strategy, and in a world of high competition, has managed to survive 200 years. Great video!
Thank you for sharing that valuable insight :)
The Macallan 12 was my first single malt as a beginner
Great memories!
Good video to only have less than 200 views ! Keep it up
@deadlysinsb623 thank you so much! Please do consider subscribing and sharing the video :) ua-cam.com/channels/ExAz6wkwZlHkGMazoPgp5A.html
best whiskey investment
Investing in whiskey can indeed be a fascinating venture.
Best marketing company in the game, I'll give them that. Their Scotch is okay.
thank you for commenting. This seems to be a popular opinion recently.
1/3 of the global single malt market? What is this nonsense?
Overpriced mediocrity
Hey @vimalrajkappil, it's understandable that everyone has varying tastes in whisky. What particular aspects or flavors didn't quite resonate with you when it comes to The Macallan?
most overrated Scotch ! Great marketing less substance !
@BracchiAlessandroFineArt Thank you for commenting. This seems to be a popular opinion. Why do you believe its overrated?
I foud the Macallan whisky very nice on the nose, but will not keep what promised on the palate not very complex, a middle range whisky in my opinion.
with the decades they were very smart in the marketing department adding a "value" that for me is not present, especially for the price they ask. There are many other Scotch whiskies that are far more interesting and better priced than Macallan , peated and not Peated@@Businessvidsofficial