Apple: The Rise & Fall... And Rise Again

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  • Опубліковано 4 вер 2020
  • For a limited time, use the link in my description to get a free trial of Skillshare Premium Membership: skl.sh/appleexplained4
    ________________
    As of July 31st 2020, Apple surpassed the oil company Saudi Aramco to become the most valuable company in the world, with a market cap of two trillion dollars. And that may not be hard to imagine since Apple sells so many wildly successful products. But things haven’t always been this way. In the 90s, Apple was about to go bankrupt. And the story of their initial success, fall from grace, and subsequent recovery, is one of the most exciting stories in the corporate world.
    Thanks to Skillshare for sponsoring this video!
  • Наука та технологія

КОМЕНТАРІ • 241

  • @AppleExplained
    @AppleExplained  3 роки тому +54

    For a limited time, use the link in my description to get a free trial of Skillshare Premium Membership: skl.sh/appleexplained4

    • @nikhilmwarrier7948
      @nikhilmwarrier7948 3 роки тому +2

      Hi Greg!!!

    • @keijijohnson9754
      @keijijohnson9754 3 роки тому +2

      Couldn’t we just have a FEW more videos without any ads interrupting them?😑

    • @LeonelFunes
      @LeonelFunes 3 роки тому +2

      Are you ripping off Company Man's style? Hope not but we're all asking

    • @musiclife4219
      @musiclife4219 3 роки тому

      You made error at 1:24 to 1:28. Silly error. Please rectify

    • @petersuvara
      @petersuvara 3 роки тому

      You mean in 1979 @1:27, not 1997 right...

  • @orlemley5789
    @orlemley5789 3 роки тому +106

    All the comments: aRe YoU cOmPaNy MaN

    • @mattjw16
      @mattjw16 3 роки тому +4

      And also “iTs 1977 nOT 1997!”

    • @orlemley5789
      @orlemley5789 3 роки тому +2

      Matthew W. Lol yeah

  • @GarbanzoBeansFan
    @GarbanzoBeansFan 3 роки тому +218

    Not sure if Company Man or Apple Explained 🤔

    • @brubru9663
      @brubru9663 3 роки тому +7

      Ikr

    • @leonelisaacflores
      @leonelisaacflores 3 роки тому +14

      i thought it was company man when i clicked lmaoo

    • @mattjw16
      @mattjw16 3 роки тому +2

      I thought the same thing when I got the notification this morning! I came to the comments section to see if anyone else thought the same thing.

    • @idontknow9230
      @idontknow9230 3 роки тому

      this could of been a Collab

  • @JackO_Lantern
    @JackO_Lantern 3 роки тому +59

    1:23 from 1997 to 1980? Nani?

  • @QuarioQuario54321
    @QuarioQuario54321 3 роки тому +284

    Company man wants to know your location

    • @Jay_Script
      @Jay_Script 3 роки тому +16

      For real, I was shook

    • @Willy48420
      @Willy48420 3 роки тому +17

      I didn’t realize it wasn’t company man until I started the video

    • @nicocarone
      @nicocarone 3 роки тому +9

      That’s true tho. Litterly thought this was a company man video (I’m subscribed to him and Apple explained) when I saw this in my subscriptions lol 😂

    • @rocky.c.s
      @rocky.c.s 3 роки тому +4

      True af😂😂

    • @Jdark777
      @Jdark777 3 роки тому +2

      @@Willy48420 ollk00

  • @SNTMadeMe
    @SNTMadeMe 3 роки тому +91

    Looks like a “company man” title 😬😬

  • @LeonelFunes
    @LeonelFunes 3 роки тому +92

    Next: "The decline of Company Man... What happened?"

  • @user-cs1ep6jj2o
    @user-cs1ep6jj2o 3 роки тому +73

    I think Steve would be proud to see that Apple is the most valuable company in the world rn....

    • @mohanas3360
      @mohanas3360 2 роки тому +2

      Yes top 1 in the world

    • @myraxmars9164
      @myraxmars9164 Рік тому

      Steve job proud to see Apple iPhone 🍎👠 14🌹🐓 True exist 🌈🎶but new owner Rijected him and killing jom becouse of yoga human maakali Ganesa Durga Yogi yoga name yoga sneak medittion the Rise and fall Apple iPhone Like the Rise and fall of MAFiA Los Angeles Amerika Babylon only One , Valentines True Apple iPhone iPad MP3 music🎶🌈🎶💌not medittion yoga new owner help yoga sneak Yogi medittion break up Steve job dream the Valentines Al-Uzza Venus DAfne 🌹👠🐓 change the world love ✨ but it's ok new owner iphone Apple iPad besi up me becouse of medittion music , MP3 iPod new Soul of Steve never break me dieter APOLLO Bohlen Rus 🦅sia 🇷🇺🌅👠🍎🌹🐓🎼 becouse steave job soul music true bilieve music Like dieter APOLLO Bohlen iPhone adidas Apple iPad for music football Adidas Mac computer Rainbow7 🌈🎶🎼music

  • @tcu1099
    @tcu1099 3 роки тому +136

    (Company Man has entered the chat)

    • @car_tar3882
      @car_tar3882 3 роки тому +3

      Me to

    • @ronuroshi3505
      @ronuroshi3505 3 роки тому

      Who is company man

    • @Tiger9194
      @Tiger9194 3 роки тому +1

      I honestly thought it was him when I saw the title

    • @TheBlues1211
      @TheBlues1211 3 роки тому +3

      Ronu Roshi A youtuber who talks about rises and falls about different companies

    • @incognito2008
      @incognito2008 3 роки тому

      I hope Apple Explained didn’t flat out rip him off also I’m a big fan of company man

  • @m.t.lanimations9206
    @m.t.lanimations9206 3 роки тому +42

    Did company man take over?

  • @imSantiiago
    @imSantiiago 3 роки тому +69

    Did Company man changed his name to Apple Explained?

    • @ronuroshi3505
      @ronuroshi3505 3 роки тому

      Who is company man

    • @Photo0021
      @Photo0021 3 роки тому +7

      I swear I thought this was a Company Man video lol

    • @incognito2008
      @incognito2008 3 роки тому +2

      Me too lol

    • @willnill7946
      @willnill7946 3 роки тому +1

      Ronu Roshi if you don’t know who company man is then your very sheltered

    • @blueboi1632
      @blueboi1632 3 роки тому +1

      Ronu Roshi hes this guy who explains interesting stories every week about companies

  • @aetvrna
    @aetvrna 3 роки тому +68

    In short: When steve leaves apple bankrupt. When steve come apple successful.

    • @geekmeee
      @geekmeee 3 роки тому +1

      Not meaning to take anything from Steve Jobs,
      but I think ‘timing is everything’ is part of the equation.
      The idea in of itself, usually, is not enough, from what’ve read.
      “Stay hungry.”

  • @UnsightlyThinker
    @UnsightlyThinker 3 роки тому +23

    Haha I thought this was a Company Man video.
    (The “The Rise And Fall...And Rise Again series”)

  • @johnlicoski1204
    @johnlicoski1204 3 роки тому +9

    I was really expecting this to be a company man colab. I totally clicked this video because I expected that

    • @AbdulAziz4CaNaDa
      @AbdulAziz4CaNaDa 3 роки тому +3

      Actually that’s a good idea for them to collaborate together👍🏻👍🏻

  • @NickSoong
    @NickSoong 3 роки тому +18

    1:24 You mean *1977?

    • @TheLyricalOne
      @TheLyricalOne 3 роки тому +3

      yea i was like, am I hearing correctly

  • @spanishxplorer
    @spanishxplorer 3 роки тому +5

    0:42 Doesn't that look like an Apple Watch?

  • @billypeterson9284
    @billypeterson9284 3 роки тому +5

    The Apple II was definitely earlier than 1997. You made the error a couple times, so if you do decide to correct the problem and reuplpad make sure you catch the error around 1:02 as well as 1:23

  • @ThePerezenator
    @ThePerezenator 3 роки тому +25

    Apple company man. Ha yes

  • @abdulfletcher9401
    @abdulfletcher9401 3 роки тому +9

    Company Man: 👁👃👁

  • @henryadams9564
    @henryadams9564 3 роки тому +2

    your documentaries are always fire🔥

  • @Jay_Script
    @Jay_Script 3 роки тому +6

    I thought I was watching "The Company Man" for a quick second

  • @JackGordon
    @JackGordon 3 роки тому +10

    Company man lol

  • @astraldirectrix
    @astraldirectrix 3 роки тому +9

    Company Man crossover? Please don’t jack his style Greg 🙏

  •  2 роки тому +2

    Thank you for creating these awesome videos for us ❤️

  • @kerwinyeo900
    @kerwinyeo900 3 роки тому +1

    No one:
    Just no one:
    Everyone: COMPANY MAN?

  • @aaronaustrie
    @aaronaustrie 3 роки тому +2

    It seems like there's a lot of history behind the Apple brand

  • @faint_gambling5423
    @faint_gambling5423 3 роки тому

    Great Video, Keep up the good work!

  • @sharifulislam-ed6ti
    @sharifulislam-ed6ti 3 роки тому +2

    What a story to be told !!!!! One man only one man can change everything just everything with his imagination. Just wow!!!! What a man. ✊ respect ✊.

  • @mrbignatedog_Official
    @mrbignatedog_Official 3 роки тому +2

    Thank you steve for eventuating apple!

  • @DrAnimePhD
    @DrAnimePhD 3 роки тому +5

    Wait a minute, you’re not The Company Man!

  • @clickbiat
    @clickbiat 3 роки тому +10

    sorry i was born in the 2000's all i know is the rise of apple period (in city girls voice)

  • @2short99
    @2short99 3 роки тому +2

    That 1997 to 1980 really was throwing me off...Apple is time traveling now? Lmao

  • @elektronz123
    @elektronz123 3 роки тому +2

    The ad lasts from 5:21 to 5:59

  • @LEGOGames1000YT
    @LEGOGames1000YT 3 роки тому +2

    Why this video doesn't have subtitles? I mean, literally every other Apple Explained video has included some subtitles. Even those with basic subtitles in videos like when Greg was reading that book "Designed by Apple in California" have at least some help for non-hearing audiences!

  • @aaronaustrie
    @aaronaustrie 3 роки тому

    Great vid!

  • @vincentaziati7430
    @vincentaziati7430 3 роки тому

    Inspiring

  • @MarceloGarcia9
    @MarceloGarcia9 3 роки тому +1

    At 1:06 you said Woz created the Apple II in 1997 btw

  • @MightyJKF
    @MightyJKF 3 роки тому +1

    YAY NEW VIDEO!

  • @chanwailok3980
    @chanwailok3980 3 роки тому

    thanks steve made iconic productsfor apple

  • @gerstelb
    @gerstelb 3 роки тому +2

    You left out the part where Jobs basically instigated a boardroom coup to oust Amelio, then made a public deal with Bill Gates where Microsoft bought $150 million of (non-voting) Apple stock and promised to start releasing Office for Mac again.

  • @Seallbay
    @Seallbay 3 роки тому +1

    This guy probably has hundreds of pictures of Tim Cook on his computer

  • @molotovovickow
    @molotovovickow 3 роки тому +1

    it was actually the board who raised the price of the lisa and of the macintosh, jobs never wanted it to become so high.

  • @Ka_T_ya
    @Ka_T_ya 3 роки тому +3

    I think Tim deserved more recognition and story time in this video.

    • @50Steaks68
      @50Steaks68 3 роки тому +1

      Tim is there to keep Jobs’ philosophy intact

    • @lawsonhellu4718
      @lawsonhellu4718 2 роки тому

      I don't think he really made a difference

    • @Ka_T_ya
      @Ka_T_ya 2 роки тому

      @@lawsonhellu4718 and I think you are wrong.

    • @lawsonhellu4718
      @lawsonhellu4718 2 роки тому

      @@Ka_T_ya Sure he made more amazing products but he was handled an already growing company and he followed the path i mean why would i be wrong

    • @Ka_T_ya
      @Ka_T_ya 2 роки тому

      @@lawsonhellu4718 because you are in fact wrong. Before Tim, Apple was a trash life style hype company. Apple now makes actual good price for quality products.

  • @roshanpatro7816
    @roshanpatro7816 3 роки тому

    Business Insider op 👌

  • @Pantsthaniel
    @Pantsthaniel 3 роки тому

    everybody gangsta until all your comments are about company man

  • @samguapo4573
    @samguapo4573 3 роки тому +1

    Apple did the smart thing in the new Jobs era. If other companies won't provide the quality software, Apple will. From Avid to Final Cut Pro as an example.

  • @yt_bharat
    @yt_bharat 3 роки тому

    Brilliant

  • @priyonjoni
    @priyonjoni 3 роки тому +1

    Gil Amelio’s only mistake was believing that Apple was a sinking ship, and that his job was to point it in the right direction.

  • @jk-cj4el
    @jk-cj4el 2 роки тому +1

    1:21 how did you not catch this mistake?

  • @lattermanstudio
    @lattermanstudio 3 роки тому

    Good report but it ended a little abruptly....

  • @davidfrischknecht8261
    @davidfrischknecht8261 3 роки тому +1

    Personally, I think one of Apple's biggest mistakes was promoting the Macintosh over the Apple IIGS as well as crippling the Apple IIGS so it wouldn't eat into the Macintosh sales.

  • @nslouka90
    @nslouka90 3 роки тому +1

    Company man Greg.

  • @uthmanbaksh3530
    @uthmanbaksh3530 3 роки тому

    Reading the title I thought this was a Company Man video.

  • @mentorzariqi8880
    @mentorzariqi8880 3 роки тому

    Apple in the 90's: Uhh we can't afford that no thank you
    Apple in 2020: Yea we can afford anything

  • @JeffCD77
    @JeffCD77 3 роки тому +1

    Am I hearing him say that the Apple II was released in 1997? Am I missing something or do I not have a clue about Apple history?

  • @WYosemite7605
    @WYosemite7605 3 роки тому

    Cool

  • @imtiazesharon4578
    @imtiazesharon4578 3 роки тому +1

    Apple ❤️❤️❤️

  • @smartphone4521
    @smartphone4521 3 роки тому +1

    You twice said 1997 instead of 1977 in beginning.

  • @theloniousMac
    @theloniousMac 3 роки тому +1

    Nothing wrong here, but there’s a ton of additional fun stuff that went on behind the scenes.

    • @geekmeee
      @geekmeee 3 роки тому

      referral madness
      Read the book “Steve Jobs” by Walter Isaacson to flesh out the details.
      These events were just the bones of what happened.
      (This is from a corporate Windows Trainer of 30 years who went all Mac personally about 10 years ago.)

  • @randomtech787
    @randomtech787 3 роки тому

    6:29 Sounds familiar to me...

  • @constiff
    @constiff 3 роки тому +3

    Sponsor Skip Button: 6:00

  • @InternetUser-xo2uw
    @InternetUser-xo2uw 3 роки тому

    No offense, but there was something called the apple 2gs, which was a more capable and cheaper graphical os computer which was also compatible with the apple 2 software, so it probably ate into the sales of the og Macintosh.

  • @furatceylan8
    @furatceylan8 3 роки тому

    not sure if i´m the only one hearing / noticing this (home, speakers) - but i find the AC noise (humming in the background) quite distracting annoying. maybe try different mic? other than that, always like your videos, quite insightful things ...

  • @K3vinK
    @K3vinK 3 роки тому +1

    The Performa and 1st PowerMac series almost made me switch to Windows they were that awful. NUBUS was terrible.

  • @Jeromeromesheltonrecordspolice
    @Jeromeromesheltonrecordspolice 3 роки тому +1

    The video of the decade the one I was waiting for

  • @bigbadricefarmer
    @bigbadricefarmer 3 роки тому

    I thought that Apple was gonna create a PowerPod

  • @okyanusozsahin3439
    @okyanusozsahin3439 3 роки тому

    I was quick this time

  • @spearacountt7631
    @spearacountt7631 3 роки тому +1

    Well, I guess that apple stuck with the pricetag?

  • @douglasrogers4675
    @douglasrogers4675 3 роки тому +1

    you keep saying 1997 instead of 1977

  • @itsyellow
    @itsyellow Рік тому

    Thought this was Company Man lol

  • @felipe367
    @felipe367 3 роки тому

    1:08 " 1 year later in 1997 "? Ain't that 20 years 🙄

  • @sheshasaikumarsadu1496
    @sheshasaikumarsadu1496 3 роки тому

    1:06 1:24 Is it 1977?

  • @andriytroyan3888
    @andriytroyan3888 3 роки тому

    26K was expensive ? They surely didn’t expect what is coming now

  • @jonemarxtian
    @jonemarxtian 3 роки тому

    I thought it’s Ashton Kutcher 😅 the resemblance is uncanny

  • @siddharthdube19
    @siddharthdube19 3 роки тому

    Uhhhhh......
    WHERE IS THE MUSIC?!?!?!

  • @sazanrai6210
    @sazanrai6210 3 роки тому

    Ok

  • @naufalam7840
    @naufalam7840 Рік тому

    1:06 1977*

  • @kwokchuchan7793
    @kwokchuchan7793 2 роки тому

    Apple: rise, fall, rise again.
    In fact many companies follow 2/3 of the path of Apple: rise, fall, and nothing left.

  • @pogbruh1289
    @pogbruh1289 Рік тому

    1:09 did you mean to say 1977?

  • @Sayora77
    @Sayora77 3 роки тому

    Apple in a nutshell: 5:05

  • @zojirushi1
    @zojirushi1 3 роки тому

    Companyman be like: 👁👄👁

  • @NDHFilms
    @NDHFilms 3 роки тому

    l think Jean-Louis Gasse deserves some of the credit/blame for over-pricing the Macintosh line. That decision gave Apple huge profits for a few years, but ultimately cost them market share.

  • @francisabordo22
    @francisabordo22 3 роки тому

    Apple is richer than Italy. OMG

  • @Stealingroadsigns_yt
    @Stealingroadsigns_yt 3 роки тому +1

    a like for apple

  • @the80swasgreat
    @the80swasgreat 3 роки тому

    1:05 1997

  • @lucamihailmurafa
    @lucamihailmurafa 3 роки тому +2

    Hm.

    • @V4lorLol
      @V4lorLol 3 роки тому

      Cool you’re first

  • @samguapo4573
    @samguapo4573 3 роки тому

    Based on this video, Gil Amelio saved Apple by buying Next and Steve Jobs :) We should all remember that.

  • @nikhilmwarrier7948
    @nikhilmwarrier7948 3 роки тому +1

    32nd View!!!🔥🔥🔥

  • @filoxeve
    @filoxeve 3 роки тому

    Why didn't he mention Microsoft's 150 million investment into Apple back in 97?

  • @monkeyboymod
    @monkeyboymod 3 роки тому +1

    Hello all!

  • @thespecialkeynote2856
    @thespecialkeynote2856 3 роки тому

    6:51- I see what you did there, "next" decade

    • @mattjw16
      @mattjw16 3 роки тому

      @Yuk Kiu WONG *NeXT

    • @mattjw16
      @mattjw16 3 роки тому

      @Yuk Kiu WONG No problem!

  • @itsachickeninspace1788
    @itsachickeninspace1788 3 роки тому

    10,000 $ and only 10,000 sold?

  • @lestatlunar
    @lestatlunar 2 місяці тому

    See how apple needed steve jobs in 1997?

  • @Krishnakumar-wl7ih
    @Krishnakumar-wl7ih 3 роки тому

    Apple's success is as much Tim Cook's as Steve Jobs. While Jobs conceptualized great products, Cook marketed and sold them.
    Lisa, Lisa 2 and Macintosh were as revolutionary as iPod but, Apple had duds to market them due to which they failed.

  • @musiclife4219
    @musiclife4219 3 роки тому

    He made a blunder at 1:24 to 1:28. How come such silly error

  • @dearhallmark2
    @dearhallmark2 3 роки тому

    Multiple times in this video, you say 1997, instead of 1979. Please correct them.

  • @Will-dk3uw
    @Will-dk3uw 3 роки тому

    I would argue it never fell. Maybe a plateau but not a fall.

  • @WarriorsPhoto
    @WarriorsPhoto 3 роки тому +2

    What are all these “Company Man” comments about?

    • @mattjw16
      @mattjw16 3 роки тому +1

      Company Man is a UA-camr who has a series called “The Rise and Fall... and Rise Again”.

    • @WarriorsPhoto
      @WarriorsPhoto 3 роки тому

      @@mattjw16 Thank you. I will go and check them out. (:

    • @mattjw16
      @mattjw16 3 роки тому

      @ricky v No problem! He’s really good. If you like this channel, I think you’ll like him.

  • @imhotaps
    @imhotaps 2 роки тому

    Trust me I can watch all apple documentaries all over again only cause of Steve jobs

  • @luxurreview
    @luxurreview 2 роки тому

    Why is it when you’re talking about the 1970s you say 199…