How Much To Charge For a Sponsored Post as an Influencer

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  • Опубліковано 5 жов 2024

КОМЕНТАРІ • 104

  • @AustenTosone
    @AustenTosone  4 роки тому +14

    Have you ever negotiated a higher rate with one of these terms?

    • @MrMxTech
      @MrMxTech 3 роки тому +2

      Is this your only channel?

    • @UnboxiM
      @UnboxiM 2 роки тому

      Hi, I am a new content creator and a brand recently reached out to me to do a review video on their product. They asked me to provide my honest opinion so they are not paying me. They will be sending the product to me. But they asked if they can use my video on Amazon. Now I am confused. Should I ask for paid promotion or not? Is it even fair since I only have 1100 subs and I started my channel 2 months ago.. please advice. Thank you.

    • @AustenTosone
      @AustenTosone  2 роки тому +1

      @@UnboxiM I have a whole video about gifted collaborations, just search gifted and my name to find it! ❤️

    • @UnboxiM
      @UnboxiM 2 роки тому +1

      @@AustenTosone will do... thank you for responding😊

  • @shroukel-attar5859
    @shroukel-attar5859 3 роки тому +20

    I can't believe this only has 4k views! you deserve over a million!! thank you so so so much!

  • @jennifergibbs7481
    @jennifergibbs7481 2 роки тому +7

    From a brand new content creator THANK YOU for this. I’m a full time med student whoes page blew up out of no where and I’m gunna use this information to help with tuition

    • @AustenTosone
      @AustenTosone  2 роки тому +1

      So happy to hear you found it helpful!

  • @Jatinhisaria
    @Jatinhisaria 3 роки тому +3

    Loved the video, this provided so much more knowledge than some other videos I've watched. learned so much stuff I didn't have any idea about.

    • @AustenTosone
      @AustenTosone  3 роки тому +1

      I'm so happy to hear it helped you!

  • @joselynscoggins
    @joselynscoggins Рік тому +1

    Your so good re watching this again I remember watching this the beginning of this year and last year thank you Austen we’re all great full for you 🙏

  • @linahinescreations
    @linahinescreations 2 роки тому +2

    Thank you for information, everything was very important!

  • @Libier
    @Libier 3 роки тому +5

    Thank you so much for this wonderful video!!!! Wow. You are amazing to share SO MUCH knowledge. My husband just said “who is that? that person sounds so intelligent and confident!” I took so many notes and I am praying that God would help me book deals and amazing partnerships through learning this. Thank you so much. I appreciate you.

    • @AustenTosone
      @AustenTosone  3 роки тому

      Aw what a nice compliment! Thank you so much I'm really happy you found it helpful!

  • @encouragementinformativevlogs
    @encouragementinformativevlogs 2 роки тому +1

    Great content. what I love, when you talk is very clear like a crystal clear. and you are not fast to talk. Perfecf.thank you big help all the information

  • @margaretsilva3235
    @margaretsilva3235 2 роки тому +1

    Very informative! Loved this. I had strolled through some other videos. They all seemed vague. Thank you much

  • @NicoletteMuro
    @NicoletteMuro 4 роки тому +13

    I love to learn about sponsored posts! I like the series you have going on your TikTok about it :) I'm interested in negotiating rush fees and content rights more often because I'm tired of getting taken advantage of lol. I still have a lot to learn. This was very informative, and you did a great job breaking down all of the terminologies! I remember looking at my first contract so confused, haha! I like to approach my posts in an editorial style as well, so we have that in common :)

    • @AustenTosone
      @AustenTosone  4 роки тому +1

      Yes for sure! I should keep sharing those on TikTok as well 🥰 thank you as always for watching it means so much!

  • @thesoulscompass
    @thesoulscompass 2 роки тому +2

    Such great valuable content. Thank you so much 🙏🥰

  • @dialmstyle
    @dialmstyle 3 роки тому +2

    Super helpful tips! Thank you!

  • @BrownGyal
    @BrownGyal 2 роки тому +1

    great video thank you! I will be using this for my youtube collabs

  • @LatainPalmer
    @LatainPalmer 4 роки тому +2

    Ooh, now gotta look out for perpetuity and exclusivity... thanks Austen 🙏🏽

  • @paris_sphere
    @paris_sphere 3 роки тому +3

    Girl !! Thank you so much for lifting us all !! 🙏

  • @DarkBlueNutrition
    @DarkBlueNutrition 3 роки тому +1

    Great tips!! This was so helpful for determining how to charge for sponsorship deals!

  • @ItsTylerChanel
    @ItsTylerChanel 3 роки тому +4

    This was super helpful! I definitely am going to start charging a rush fee for those last minute campaigns!!! 💕💕💕

    • @AustenTosone
      @AustenTosone  3 роки тому

      Yes!! It’s definitely a reasonable ask 🎉

  • @TheKianaRoe
    @TheKianaRoe 3 роки тому

    Wow this is my favorite video. Since I’m not signed to a modeling agency yet I can definitely use this to my advantage as a influencer

  • @marlynemilfort9126
    @marlynemilfort9126 2 роки тому

    Thank you for sharing all this information it’s so good

  • @makingitup_byisa
    @makingitup_byisa 3 роки тому +1

    This was extremely helpful! Thank you so much for sharing

  • @affordablebyamanda
    @affordablebyamanda 3 роки тому +5

    I definitely feel that sense of fear or doubt as a woman with negotiating, but I love the point you make about a brand approaching US and finding value in us already when pitching US a campaign idea.

    • @AustenTosone
      @AustenTosone  3 роки тому

      Yes for sure! It took a lot of work for someone to find a list of suitable people to reach out to so they're more likely to want to make it work

  • @RLBndR
    @RLBndR 3 роки тому

    Starting a dungeons and dragons channel, and this video is super helpful! Thanks for posting!!

  • @NolanHawkeyeAnthony
    @NolanHawkeyeAnthony 2 роки тому +2

    I think it is all very subjective. I have worked in the area of good faith. 1 small business provided me with products that would be beneficial for my content. Another small business paid a monthly fee, but was able to bail at any moment. The bottom line is it is very hard to quantify how much you can help a business, little or a lot. Is it eyeballs the company is looking for? Actual purchases of the product directly from your content? it would have been nice if you gave a price range for you tubers to ask for

  • @JackieMOKO
    @JackieMOKO 3 роки тому +1

    Thank u so much for this video. Very informative and helpful. You look so Beautiful.

  • @Deevirgotarot2222
    @Deevirgotarot2222 3 роки тому +1

    Thank you 🙏🏾👁

  • @deshonedrummond
    @deshonedrummond 3 роки тому +1

    Great video!

  • @Dwizart
    @Dwizart 2 роки тому +1

    Thanks!

  • @NadiaChloeRose
    @NadiaChloeRose 3 роки тому +2

    I absolutely ADOREEEE your video! so much truth and you explain fantastically ! lots of love great channel

  • @shanigill598
    @shanigill598 3 роки тому

    This was helpful so how much should I charge in detail for Instagram post , 1)Instagram post 2)story post 3)Instagram feed reel

  • @MabShineshineworld
    @MabShineshineworld 3 роки тому +2

    Great video very helpful since recently brands keep approaching me in n Tiktok and I had no knowledge of how to even respond to their email and negotiate but your videos are helpful

  • @annadrawsnow
    @annadrawsnow 3 роки тому +3

    Great and very valuable content ! Thank you Austen ❣️
    To negotiate a rush fee is something I will include from now on ...👌🏼

  • @ladyYeniel
    @ladyYeniel 2 роки тому +1

    Total engagement on what TIME FRAME? 7 days? 1 month? The engagement rate will be sky high if you add engagements for 3 months. The rate does not mean anything if everybody calculates it differently.

    • @AustenTosone
      @AustenTosone  2 роки тому +1

      I usually default to the last 30 days because that's the most recent rate. You're right in that it doesn't help the brand if your engagement was 20% months ago but is 5% now. When in doubt, just clarify the time frame of the rate with the brand so everyone is on the same page.

    • @ladyYeniel
      @ladyYeniel 2 роки тому

      @@AustenTosone Thank you for your help!!

  • @JourneywithTiffany
    @JourneywithTiffany 10 місяців тому +1

    Oh boy! So if someone with 10,000 followers would only charge $100 what in the world would us newly monetized influencers charge? Or just gifted? Do you have pricing for truly small channels being approached?

    • @AustenTosone
      @AustenTosone  10 місяців тому +1

      I think when to start charging is different for everyone! For me, I've been a creator for 10 years and have 13K but I'm usually charging more because I have a background in it. I have an updated pricing guide here if you want to check it out: ua-cam.com/video/nxpLgpGXle0/v-deo.htmlsi=l1_Z-Aw6GKOsv_WD

  • @ghufrabaqi43
    @ghufrabaqi43 2 роки тому +1

    How much should I charge for an Instagram story if I have 5k followers and good engagement?

  • @emmaria_jaja4510
    @emmaria_jaja4510 3 роки тому +1

    Liked and subscribed ☺✌ thanks🤗

  • @latestSyapa-ms
    @latestSyapa-ms 3 роки тому +1

    How much youtubers charge for 10k, 50k views from brands. Any ideas?

  • @gisselle.y
    @gisselle.y 8 місяців тому

    Hi! This video is super informative so thank you! I’m a relatively new influencer and I was just offered my first paid collaboration. I’m unsure of how much I should be charging for a UA-cam video as I have a quite a small following (almost 3k subscribers). I also calculated my engagement percentage according to the likes and comments on all of my UA-cam videos and my subscribers and it was 141%, comparing that to the statistics in your video and some other statistics I researched, it doesn’t seem right? I just don’t want to undersell myself or seem like I’m charging the brand too much, some advice would be appreciated!

    • @AustenTosone
      @AustenTosone  8 місяців тому

      Hey Gisselle thank you for watching! I have an updated video with pricing advice here that I think might help: ua-cam.com/video/nxpLgpGXle0/v-deo.htmlsi=4_Wi6zbQkzruz5iy
      In general I find most websites tend to share the low end of pricing so I’d trust your gut above all else 💕

    • @gisselle.y
      @gisselle.y 8 місяців тому

      @@AustenTosone thank you so much for your response!

  • @HealthyyHottiee
    @HealthyyHottiee 3 роки тому +1

    Good Video 🙂👍

  • @sarahdart1911
    @sarahdart1911 Рік тому +1

    Your videos have been very helpful for me with figuring out this whole process for brand deals and sponsors! Would you consider a brand asking for me to post an IG Reel as a collaboration, so that it shows on both our pages, them asking for usage rights? I'm new to all this so any advise is greatly appreciated.

    • @AustenTosone
      @AustenTosone  Рік тому

      So glad to hear! For me it would depend if they're planning to boost it and put ad spend behind it. If it's an organic social repost, I'd factor a small cost into your rate but if they wan to put run ads on it that is known as whitelisting (some people call it allowlisting) and that is something I'd charge more for.

  • @Alicia-gb1uf
    @Alicia-gb1uf 3 роки тому +1

    How much would you charge for a video AD on Facebook but it would be running on your account not the brands ?

  • @lanaperez
    @lanaperez Рік тому

    Hi. Great video. How long must we keep sponsored blog links on our site? Thanks

    • @AustenTosone
      @AustenTosone  Рік тому

      Hi thank you! It depends on your agreement with that particular brand partner. I personally don't remove links as part of a sponsorship but some brands may write in their contract that you have to leave them up for at least a year, etc.

  • @AchieOtigo
    @AchieOtigo 3 роки тому

    Hey 😊😊, loved the insight on this. My question is to do with hiring people to work with, specifically a photographer : upon disclosing that you are working on a post for a particular brand, do you pay them a one time fee or do they co-own rights to the content (pictures) of the brand's products? Hope that made sense

    • @AustenTosone
      @AustenTosone  3 роки тому

      You can specify either in the contract but I have a feeling most photographers will want a one time fee and fight for sole ownership of their work

  • @sangiwemrubatajensen
    @sangiwemrubatajensen 3 роки тому +2

    Thank you so much for this information, I got my first approach for a collaboration today and I don’t even know where to start with the pricing, they asked for my media kit and rates, do I include my rates on the media kit or separately? 😅

    • @AustenTosone
      @AustenTosone  3 роки тому +1

      Keep rates separate from your media kit as they’ll be different for every collaboration! If possible try to get their budget first. I have a video about media kits too if you haven’t seen that one yet. Thanks for watching!

    • @sangiwemrubatajensen
      @sangiwemrubatajensen 3 роки тому

      @@AustenTosone Thank you so much let me check it out!

    • @_lovelyeve_
      @_lovelyeve_ 2 роки тому

      @@AustenTosone so when they ask you what’s your price, should I ask them what their budget is?

  • @charzilla_fpv
    @charzilla_fpv 2 роки тому +1

    I'm excited to learn more... I am a makeup content creator

    • @AustenTosone
      @AustenTosone  2 роки тому

      amazing! I think you'll love my other videos then too, lots of content about working with brands 😇

  • @theu-man
    @theu-man 2 роки тому +1

    Hey Austen, very informative video thank you! I am aiming to get into the TikTok Brand game. Do you know long does it usually take to get paid out by brands for brand deals? On average...or with your experience...

    • @AustenTosone
      @AustenTosone  2 роки тому

      Most brands pay net-30 or 30 days after you complete a post. But you can look at your contract and try to negotiate that

    • @theu-man
      @theu-man 2 роки тому

      @@AustenTosone great :). So it's not typical to have to wait months to get Paid for a post? Seems like they aim to be pretty fair with timing of payout..

    • @theu-man
      @theu-man 2 роки тому

      @@AustenTosone also is it true you only need 10,000 followers to start working with brands on TikTok?

  • @encouragementinformativevlogs
    @encouragementinformativevlogs 2 роки тому

    Thank you so much. I have questions. if the person is exclusively handled by management in two years, exclusive, what are the did advantages? and advantages? I just need to know? thank you so much.

  • @Anna_Awakening
    @Anna_Awakening 2 роки тому

    How much would you suggest to charge for an hourly rate like for if you are promoting a brand through live-streaming?

  • @shooterwill
    @shooterwill 2 роки тому

    When a brand reaches out and ask for rates/expectations. Should I provide the scope of work/what theyll receive (tiktok vid) and provide rate at same time? Or let them provide the scope of work

  • @miaaspen4713
    @miaaspen4713 3 роки тому +2

    I’m very new to this . So sorry for asking but could you actually tell us how much are these rates ? I really don’t know how much money to tell them . Don’t want to sell myself too cheap cause I don’t know the rates . Thanks in advance and greetings from Spain

    • @AustenTosone
      @AustenTosone  3 роки тому +2

      I wish I could but it will truly vary for every creator depending on the deliverables! I wrote a few HuffPost articles where influencers shared baseline rates. I’d suggest starting there!

    • @giftysworld9988
      @giftysworld9988 2 роки тому +1

      Same here! My son is a micro influencer and he asked me to help him negotiate with brands. We dont have any idea to tell the brand. So I called a friend of mine whose daughter is a megainfluencer. The daughter suggested that we could charge for the asked tiktok post and three insta stories 500€. I wish there's a concrete guide where you can see exactly your rate.

    • @billiondollarbeats
      @billiondollarbeats Рік тому

      @@AustenTosone can you link to your articles please

    • @AustenTosone
      @AustenTosone  Рік тому +1

      @@billiondollarbeats the huff post articles and other self published articles on my blog are in the description box. Is there something else you’re looking for?

    • @billiondollarbeats
      @billiondollarbeats Рік тому

      @@AustenTosone okay thanks!

  • @avantsoapstudio6654
    @avantsoapstudio6654 2 роки тому

    New subscriber

  • @AsiaCherise
    @AsiaCherise 2 роки тому +3

    So basically I’ve been selling myself extremely short 😭. My prices are definitely going up!

  • @avantsoapstudio6654
    @avantsoapstudio6654 2 роки тому

    I'm being asked for unlimited usage rates for creating content - and I just think that's excessive, any thoughts?

    • @AustenTosone
      @AustenTosone  2 роки тому +2

      I usually don’t agree to perpetuity because it’s impossible to price! I try to get them to one year max.

    • @avantsoapstudio6654
      @avantsoapstudio6654 2 роки тому +2

      @@AustenTosone thanks for the feedback! That's exactly how I countered with 12 months usage rights. And they ghosted me, but glad I held my ground.

  • @meenuprajapati604
    @meenuprajapati604 2 роки тому

    how much should i charge for 2x60second post on their facebook and instagram?

  • @tasmiyakauser8330
    @tasmiyakauser8330 3 роки тому

    If the brand wants to sponsor their products for a giveaway on my reach of 10k followers on instagram should I need to charge them or not?? I'm new to this help me out... Thank you... Love from India ❤️

    • @AustenTosone
      @AustenTosone  3 роки тому +1

      You can definitely charge for this! Go back to the brand with your rate for a sponsored post and see what they say. If they say no then it wasn't meant to be

  • @Originataly
    @Originataly 3 роки тому

    If they said “authorize us for using it on Amazon” is that usage rights?

    • @AustenTosone
      @AustenTosone  3 роки тому

      I would clarify with them! I'm not sure.

    • @Originataly
      @Originataly 3 роки тому +1

      @@AustenTosone they said yes copyright and usage rights. And they want to pay me $30. I only have 240 followers but I’m still gonna pass on this one lol

    • @AustenTosone
      @AustenTosone  3 роки тому +2

      @@Originataly good for you! Better deals are ahead

    • @emmaria_jaja4510
      @emmaria_jaja4510 3 роки тому

      @@Originataly hi! What's your insta?
      I'm fairly new on there, maybe we could support each other, you can add me if you want ☺@emmaria_jaja

  • @HollySyvenky
    @HollySyvenky 3 роки тому +2

    This is amazing I can’t wait to watch this & learn how I should have my rates!

  • @skyali6895
    @skyali6895 Рік тому +1

    I am watching this after two years and I learned so much from it. Thank you for putting this video out for the people that need it( people like my self)🤍

    • @AustenTosone
      @AustenTosone  Рік тому

      Oh I’m so glad to hear that! I also just published an updated pricing video two weeks ago if you want my more current thoughts 🥰

  • @angelzippi
    @angelzippi 3 роки тому

    This was super helpful! Thank you :)