Google Ads Search Campaign Structure - How To Create Successful Campaigns

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  • Опубліковано 17 січ 2025

КОМЕНТАРІ • 54

  • @GrantFawson
    @GrantFawson 10 місяців тому +2

    Absolutely brilliant. Thank you. I have sifted through many videos to find someone who could just give it to us straight. Well done. WIll definitely be watching all of your content.

  • @xMicDizzy
    @xMicDizzy Рік тому +1

    man this channel is a gold mine

  • @IbrahimBulduk1070
    @IbrahimBulduk1070 Рік тому +1

    Hello, I don't understand why we have 2 ads in a single ad groups, what should change between them ? thank you :)

  • @RobertBilling
    @RobertBilling Рік тому +1

    Thanks for great video. I didn't understand why you have 2 ads?, what's the benefit of that and how should I think on differentiating them?

  • @relvoself
    @relvoself 2 роки тому +1

    Awesome. The best online coach for Digital advertising. Thank you!

  • @marijeanmaitland9723
    @marijeanmaitland9723 Рік тому +1

    Very helpful information. I will definitely be utilizing some of what I learned from this video!

  • @KeywordResearchSimplified
    @KeywordResearchSimplified 4 місяці тому

    *Thanks for sharing your expertise!*

  • @luisvictor7703
    @luisvictor7703 2 роки тому +2

    You are a G bro! the content you have been posting has helped me a lot. I'll be buying your course soon for sure...

  • @HamzahAnwar-e4i
    @HamzahAnwar-e4i Рік тому

    You are describing the campaign very well showing numerous informations.

  • @rickarden7731
    @rickarden7731 Рік тому +8

    I'm not understanding the multiple ads in an ad group. If the Ad group has a ton of keywords and the ad itself has 15 headlines and Google rotates those headlines (essentially automatically A/B testing for you) and also dynamically generates relative keywords that you eventually have to either target or use as negative keywords then why the multiple ads within an ad group and furthermore if there is a valid reason for multiple ads within the ad group how many is too many? BTW I find your videos to be extremely helpful you are great at simplifying and explaining in a way that is easy to understand. Thanks in advance.

    • @khrizzaragoza8029
      @khrizzaragoza8029 Рік тому +1

      I believe the reason for this is so that you know specifically, which keyword is working. I'm a bit confused as well, since you can just see them in the keywords which one is working, and which one isn't. Hoping he see our comment to get a response.

    • @commentsgonecrazy
      @commentsgonecrazy Рік тому +1

      I believe Each ad group should target another aspect/variation of your target customer so for example if you had a fire hydrant that you wanted to sell
      Ad group 1: schools
      Fire hydrant for school
      Fire hydrant for high school
      Fire hydrant for college
      As group 2: restaurants
      Fire hydrant for cafe
      Fire hydrant for cafeteria
      Fire hydrant for restaurant
      Etc of course this was just an example I don’t think you’ll get to far selling fire hydrants don’t attempt

  • @dheera_edits_shin_chan3710
    @dheera_edits_shin_chan3710 Рік тому +1

    Great has always

  • @PeterLuft-q5b
    @PeterLuft-q5b Рік тому

    gutes video, werde mir es später noch einmal ansehen

  • @Naveenkumar-np6mt
    @Naveenkumar-np6mt Рік тому

    Thank you for this video and it will be very useful to learn the ads management

  • @serviceallies
    @serviceallies Рік тому +1

    Maybe I missed it, but is there a reason to have 2 ads within each ad group instead of just 1? What is the difference between the 2 ads?

  • @CoolDudeMayur
    @CoolDudeMayur 2 роки тому +3

    Hi Surfside PPC...
    Can you just make a little video on Ahrefs Tool to use it for Bing PPC Campaigns?

  • @johnedwards4440
    @johnedwards4440 2 роки тому +3

    Hey, thank you for this! I'm definitely going to be making some updates... I do have a question though concerning campaigns. I typically have very few ad groups per campaign because I'm constantly shifting daily budget between campaigns based upon their performance. Are there performance benefits to sticking all your ad groups into the same campaign? Thank you for any advice you can provide, I appreciate it.

  • @loved1000
    @loved1000 2 роки тому +1

    Very helpful 👌

  • @BetsyBunting-y4z
    @BetsyBunting-y4z Рік тому

    great video

  • @lpatterson5005
    @lpatterson5005 8 місяців тому

    Hi you say you should have 2 ads running per keyboard your ads were both the same??

  • @rtmatchatea
    @rtmatchatea 2 роки тому +1

    Great

  • @keerthikiki7372
    @keerthikiki7372 Рік тому

    ITS VERY HELPFUL VIDEO

  • @zwon6495
    @zwon6495 Рік тому

    Wow. Great video 😊

  • @davideylerYT
    @davideylerYT 2 роки тому +1

    So good. You're a gem!

  • @nicolaskeith8872
    @nicolaskeith8872 2 роки тому +1

    Awesome video! Question: would it ever make sense to include the same keyword in both exact and phrase match for the same ad?

  • @IEntrepreneur97
    @IEntrepreneur97 Рік тому

    So what about the phrases strategy without using too much keywords, what if there is much competition, what would you advice?

  • @alessiasp
    @alessiasp Рік тому

    Thanks so much for your useful content. One question I have is about the different ads under an ad group. Why do you create a second ad when you have multiple headlines and descriptions to test under ad 1? Do you have any video that goes deeper into this? Thanks again.

  • @marcinsmal04
    @marcinsmal04 2 роки тому

    Awesome,thank you ! I got information that overuse of capital letters in ad text is not allowed and that "If custom capitalization is used for a branded tagline, the ad text must match the wording of that tagline on the landing page" why?

  • @marcobruni1865
    @marcobruni1865 2 роки тому +2

    Great, thanks!

  • @orlandoparraserrano5621
    @orlandoparraserrano5621 Рік тому

    Great video as allways, question if you use phrase match or whatever keyword modifier, do you use at the same time automate bidding strategy ?

  • @nasrodineelghalbzouri4849
    @nasrodineelghalbzouri4849 9 місяців тому

    I sell High-End furniture online and plan to launch a Google Search campaign. Should I create 1 campaign per product category (mirrors, buffets...etc.) or just 1 campaign with separate ad groups (1 adgroup PER product category).... ?

  • @mohamedbaz9063
    @mohamedbaz9063 Рік тому

    Thanks for awesome video
    I see you group all kws and in one campaign
    But in different adgroups
    So which is better for a business for example have 10 services:
    - 10 campaign one ad group per each and different LP per each service
    - or 1 Campaign with 10 adgroups and different LP per each
    Thanks

  • @abumusa9610
    @abumusa9610 8 місяців тому

    Nice Videos

  • @troylee2597
    @troylee2597 2 роки тому +1

    Another great tutorial! Just one question here, why create two ads for each ad group please? Can it just be one ad for one ad group?

    • @allexandre888
      @allexandre888 2 роки тому +2

      Why creating just one ad? If you have the option to create up to 3, it is better for you to test the ad copy and also the performance of the ads. When you have some results, pause the bad ones, duplicate and change the good ones and keep trying different ads every time.

    • @troylee2597
      @troylee2597 2 роки тому

      @@allexandre888 That makes sense. Thanks bro :)

  • @Priya-v4v7q
    @Priya-v4v7q 7 місяців тому

    why should we create 2 same ads in the same ad group?

  • @gabesstarwarscollection
    @gabesstarwarscollection Рік тому

    When my Search campaign is on the review step, “checking for errors” and “saving draft” it erases everything the following day, including my as groups and headlines. What do I do?

  • @paltinizabella6648
    @paltinizabella6648 Рік тому

    What I don't understand is if we create 2 or 3 ad groups in the same campagn, the text of the campaign will remain the same for every ad group or we could change it? Let't say I want to do promotion for perfumes and beauty products, the perfumes have 15% off and the beauty products 10%. Then if I write: Promotion for perfumes 10% off, the that text will be shown for the people in the other ad group also?

  • @shahoftrading
    @shahoftrading 2 роки тому

    Hey why not add the keywords that have received a conversion to the ad group?

  • @fpv_jesus
    @fpv_jesus 2 роки тому

    You're freaking amazing. Big thanks for the visual to describe the structure. Salute to you sir. 🫡

  • @hilde8204
    @hilde8204 2 роки тому

    Do you advise small businesses to use 1-word keywords? Or does that not really matter?

  • @Ctesting
    @Ctesting 2 роки тому

    Im getting the "No traffic expected" error when taking your advice and using one phrase matched keyword per ad group?

  • @RACHIDBOUKRIM-np2kl
    @RACHIDBOUKRIM-np2kl Рік тому

    ❤❤❤❤❤

  • @Smithowitz
    @Smithowitz Рік тому

    1 keyword per ad group is unorthodox??

  • @hilde8204
    @hilde8204 2 роки тому

    You have a lot of ad groups in 1 campaign. Google consultant told me to have maximum 3 ad groups in 1 campaign.

  • @harryrichman2726
    @harryrichman2726 2 роки тому +1

    would you structure a lead gen account differently?

  • @hilde8204
    @hilde8204 2 роки тому

    Is it useful to insert your keywords as phrase match and exact match in your ad group?

  • @saadvlawgs
    @saadvlawgs 8 місяців тому

    The real game is just target 🎯 5 or 8 keywords that's it if you know you know

  • @وردالرياض-د3ق
    @وردالرياض-د3ق 2 роки тому +1

    i have a question !! if your website is built for amazon affiliate what means a conversion for you ? is it click learn more button or another thing 🤔 ?
    please answer me 🫶

  • @LeighannBussellApril
    @LeighannBussellApril 7 місяців тому

    Great has always

  • @luzianesilva2024
    @luzianesilva2024 2 роки тому

    Great

  • @StarLeeHuck
    @StarLeeHuck 5 місяців тому

    Great has always