What 24 Years in the Corporate World Taught Me About BJJ Gym Success

According to the IHRSA, 81 percent of health and fitness studios fail within their first year. A gym is still a business and must be treated as such if it is to succeed. The surest way to set your new gym up for failure is to open it before you know what you're doing.
In this interview, Coach Ben Poppelaars, a brown belt in Brazilian Jiu Jitsu and co-owner of Renzo Gracie Pearland, shares his expertise on the business side of conducting a gym. With 24 years of corporate experience and a partnership with UFC Coach Joe Murphy and Renzo Gracie Professor Brian Marvin, Ben reveals the keys to creating a thriving gym business. From crafting a 50-page business plan to leveraging his corporate background, he leaves no stone unturned in his pursuit of fool-proofing his gym from failure. As a father of four, he also shares how he balances family life while excelling as a gym owner and corporate Shell employee. If you're an aspiring gym owner, this interview is a must-watch for valuable insights on planning and achieving success in the BJJ industry. 🎯

[@SoulRollerFIN]

Man the algorithm is on my ass. I need to open a gym and YT is suggesting me some really interesting videos.

[@zrteamserbia-brazilianjiuj1115]

Amazing video! I just saw you channel as well. Amazing work you have there.

[@jbevolve2023]

Great insight and good video. Really enjoyed it!

[@StephenVTran]

Algorithm brought me here. You’re a talented videographer/filmmaker/creator man, please keep it up!

[@ezra420420]

Good interview and info

[@mouthguardcomic]

This was a great build! What always fascinates me about Jiu Jitsu is how deep we can go in any direction in discussing it. Just like when discussing technique, I find this discussion equally as valuable in exploring aspects of the BJJ business. - Great work!

[@goodlife_9940]

Very insightful interview. I just found your channel and have been enjoying all the great content. Keep up the great work!

[@kimartin2870]

Great interview

[@workstudy8118]

This is amazing

[@AcademyOwners]

Thanks for the video 🙏. I made some IG reels from this and have mentioned this video but couldn't find your Instagram to link to it. Hope that's ok! George

[@jaeleefilms]

Absolutely man, glad it’s helpful. @jaeleefilms_