Why Is Longines Seen As Second-Rate?
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- Опубліковано 9 лют 2025
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It's great that Longines is not popular! Those are luxury watches I can ACTUALLY afford!
Agree with you!
Same
Well said, the quality of the watches from the quartzes to about $3,500.00 is crazy....
I own one from the master collection I paid like 1200 Now close to 2k for one.
Longines sells a lot of watches worldwide.
My favorite Longines is the Hydroconquest Automatic All Black Ceramic L37844569 which I bought as soon as it came out.
Longines has an amazing history and makes excellent watches! Just because they are underrated by people who aren’t familiar with anything out of Rolex, Omega and Brietling doesn’t mean they aren’t high quality! In fact, those who know a lot about this industry, know just how good Longines is and how important they are in the world or time pieces!
Nailed it!!
Longines is a great company, which sadly gets drowned out by the repetitive din of Grand Seikos, Rolexes and the endless parade of divers. Holy crap. So many watches in the world and all we hear about is the same old stuff. So like another poster said, maybe it's good Longines is under the radar in spite of their storied history.
Agreed they are quality and under the radar 👍
I honestly think that Longines, together with Tudor and the latest course of Breitling, is the brand that is doing the best in the under 5k segment. Amazing watches.
Longines - Part of the Swatch Group. Most underrated premium watch brand out there. Just picked up a Longines Aviation Big Eye Chronograph. Vertical clutch, column wheel chronograph. Pricing around $2K. Amazing value for dollar. Now compare this watch to the new Breuget Type XX at a cost of nearly $20K. Just boggles the mind.
That's why Longines heritage collection is a gem in their whole line. Their design are just so GOOD!
Not second rate in any way, shape or form. They just never felt the need to price themselves out of a market share of beautifully crafted, finely made intricate time pieces. They will satisfy the Goldilocks demographic of watch collector. A range of not too bizarrely ecpensive down to above pedestrian.
Second rate... What a terrible thing to even imply.
I was introduced to Longines after wanting a GMT to track two time zones. Thought of getting Tudor BB GMT in the beginning but the Zulu Time wears much better and a more reasonable deal (with COSC, similar specs, etc). L844.4 calibre holds 1 sec+ a day. I just bought my 2nd Longines, Heritage Flagship, as my dress watch. I love the brand.
I recently purchased my first Longines...the rectangular Dolce Vita 43 x 27. It's not cosc certified, but runs at a -6 to + 6. The only negative has been the crown which is beautiful, but not knurled so you need a latex glove to wind it. High polish case, silver dial with Arabics and blued hands on a black semi gloss alligator strap. It's a keeper. Enjoy your reviews ❤. Best regards from Las Vegas.
A few years back I had a Longines Spirit which was amazing. Great quality and materials etc. The only problem as I see it with Longines is their fixation on long lugs, the lug to lug length is often too much.
Picked up my first Longines last year. A preowend Conquest VHP and my first high end quartz. Was very impressed with the build quality and curved lugs. And after a year it's still spot on! They are definitely worth checking out and the 2 toned Zulu will be added to my rotation later this year. Enjoyed your video!
I have the VHP with GMT. I use the app with the flashlight morse code thingy to get the watch super accurate! Great for travel and totally ignored by most everyone
@@hegemanc I was unaware there is an app for that. Just for the gmt version?
@@wikster6630 yes, just for the GMT, you can notice the light sensor at/in the 12 on the dial.
It’s just caught my eye, the silver dial one.
My undisputed Longines favorite - the Avigation Big Eye. I am getting it as soon as I save up and it is destined to become the centerpiece of a small collection which includes (or will include): a Hamilton Khaki Field Mechanical, A Baltic Aquascaphe Classic and one unassuming yet to be decided on dress watch - maybe a Certina DS Caimano or why not a Longines Dolce Vita.
Like the looks, not the size, but that's me.
Longines Flagship Heritage ;) beautiful dress watch
Always have had a sweet spot for Longines, actually it was my first serious watch: my dad gave me a Longines Chronograph for my 18th birthday over 20 years ago, of course I still have it and wear it a few times a year. Good value for money and awesome history, I mean Lindbergh was wearing one when he crossed the Atlantic
I think Longines was eclipsed by Omega when a later pilot wore one on a longer flight.
Perhaps. But please don’t downplay Lindberghs incredible feat . Do a little digging on it. Nothing short of a miracle combined with skill and a fearless will . He literally used the watch to navigate and make some serious mathematical calculations all flying solo. It’s an incredible story. As is the moon watch but honestly it just accompanied them.
A Longines Spirit 37mm will be my first and only luxury watch - working my way slowly towards it, another perk of Longines(at least here in the U.K) is the servicing costs are a lot more affordable then other companies.
The green 2 tone zulu gmt is currently (and by far) my favorite in my collection.
I have a sub, a seamaster, and an IWC pilot chrono as my primary watches (a few Hamiltons and Seikos as well) This one has been the only one I wear since I got it. I LOVE it.
Nice collection I've the same minus the Rolex,seamaster ànd iwc...,..but the Hamilton and Seiko's and a g shock I do have the 62mas spb 297 with the blue birch is my best which tells the worst time 😂😂
I’m becoming a Longines fan boy. Recently got the Zulu Time with the green Bezel. 42mm. But my favorite I think Heritage classic sector dial. Don’t own that one yet however.
My first Swiss mechanical watch was a Longines Grande Vitesse. Valjoux 7750 movement, silver dial with black subdials, big 12 at the top. Really nice watch, and keeps excellent time (about +1.5 sec/day). Not always the most legible, the black and white hands can get lost in the subdials, but looks great.
My favorite Longines, of course, is the Master Collection, moon phase, chronograph. Just a piece of art.
Agreed. Almost pulled the trigger on a Master Moonphase. I ended up buying a Nomos instead.
The watch was a tiny bit too busy for me, but the biggest reason I avoided it is the logo looks cheap. Something about the design of the logo just reminded me a Fossil-tier watch. I know it’s superficial, but when you spend so much on a watch you really want to love it.
I recently acquired a non-moon phase Master Collection (blue dial), and it’s absolutely gorgeous. I love this watch. Chose it over Rolex and Omega.
@@kungfoochicken08 That's only true of the white version. The logo looks better in other colours. A Fossil tier watch is nowhere near that well finished. lol.
It’s the Swatch family connection. That said, I’m really liking my Zulu in green with the leather band. It’s 1 second fast a day. Better than my Submariner!
Didn't know it was, first rate to me.
I was planning on picking up the full size version as my next piece but this smaller size is just perfect. I think this will be a future classic.
There’s nothing I love more than a daily vid from the Time Teller right now, keep ‘em comin please
Longines is amazing...I just got the Spirit 40mm blue dial and it's the best watch I've ever had. And for the price you can't beat it. My next watch is going to be the Formex Reef GMT because I like to get one watch per brand..keeps it fun for me.
I adore my blue dial spirit, but also barely wear it because its a little too showy.
In my opinion Longines is in a class of its own. Understated with a hell of a historical presence and classy It's respected in the watch community and doesn't live under the shadow of other watch brands. Even their advertising is classy and done with a kind of dignity.
Another cracking video.
Greetings from England 🇬🇧
I have a vintage Longines Ultra-Chron chronometer from 1971 - reference 8353, with the 4:30 date window and "stepped" dial. The 36,000 bph 431 movement has the gold-trimmed rotor, reserved for the chronometer Ultra-Chrons I think.
I have one of those also. Still in it's original box.
Why so surprised? Longines is porposly placed between Tissot and Omega by SG to avoid canabilizing. It's both an entry and a bridge brand and this particular segment is one of the toughest jobs a CEO can ever have.
Your are saying what Teddy Baldassarre is also saying. Longines is too modest when it comes to advertising/marketing. Also it's worth to note the brand's own take on their positioning. They are not after Rolex territory. They make watches now mostly for the average joe who has staste in watches.
I bought a Longines flagship dress watch 6 weeks ago, slim enough to fit under a shirt cuff easily, very subtle on the wrist & ideal on a night out (I don't mean clubbing or bar diving)
It's proving to be highly accurate losing around 1 second a day & in the UK priced at £1700 (although I got a reasonable discount on that) Am I right in saying at this price range most watches with a COSC movement & high accuracy are usually over £2k (UK pricing)
Now thinking of selling a couple of watches & investing (probably the wrong word there) in another more day to day & water resistant model to sit alongside the flagship.
The Flagship has an extremely beautiful dial. Wonderful watch that looks way more expensive than it is! Congrats.
The Spirit Zulu is My favourite too! I just picked one up for my Birthday. Pictures don’t do it justice. The green bezel, with the gold accents and the tan leather, just stunning.
Picked up the same - 42mm green bezel, tan strap. Simply. Stunning. Never leaving the collection.
We are 100% aligned on Longines and the dark period in their history. I'm glad they're getting back into the swing of making gorgeous watches.
I love the numerals on this new piece, VERY classic. Identical to old telemetre numerals.
I'd not really considered Wittnauer previously, when I think of vintage American watches, I go to Bulova, Elgin, Waltham and maybe even Hamilton. I guess it's time (ha) to check them out.
Aren’t they #5 in Swiss watch market share? There’s obviously nothing wrong with Longines. They’re doing great and deservedly so.
Longines is definitely an underrated brand. I agree that they can keep up with the big names given they make quality watches with a lot of features. I have my grandfather's Longines Admiral Automatic that I recently had serviced, and it is working perfectly (fantastic burgundy dial). I also acquired a Spirit Zulu Time last year and a Master Collection Automatic in two tone a month ago. They are very well made and I absolutely love their designs. Longines deserves more recognition.
I enjoy your episodes Jory. Keep it up!
Two reasons:
1. Price
2. It's more of a grown man's watch, not a forum boys or a YT boys watch.
Have to agree with a lot of the comments. I'm not into watches so much and never spent much money on one, but I have been looking for another watch for a while and in store I saw the Conquest, the model with the large 12 and 6. So I asked for a closer look and I as blown away with the quality. and at a stretch I could probably afford that. But I got interested and looked at several more, and I just love them. They have a style that is their own and do things others don't. I love the Pilot Majetek, that bezel looks beautiful before you even realise it moves the arrow inside the glass (sorry, I'm not well up on the terminology). Nobody else has done that with their mainstream models. And the smaller second hand dial just works for me, and I like the fact they didn't spoil the symmetry by feeling the need to add a date window. Just brilliant.
I recently got my paws on a Longines Legend Diver - the bronze one, with green dial and no date. It's gorgeous, smooth as butter to wind, and looks great on everything: canvas, rubber, metal, leather ... even high-end alligator. Instantly became my favorite, out of eight. (My self-imposed limit; goodbye Hamilton Khaki. _Sniff!_ )
Longinges is a fantastic brand ..
Great heritage
Great value
Great quality
I am wearing my Zulu Time Blue today. Nothing second rate about this beauty.
People wont admit it but really a huge amount of watch collecting and what is good is really about price. It is a display of wealth people say it is about other factors but the truth is there is very little real difference in quality, it is price and showoff factor
@@dmoneydmoney6050 the thing is you try a $500 super clone Rolexthen try a Genuine Rolex. Most people even people who touch them all the time can’t tell the difference. That really
Shows it is more about the marketing the the bios cost etc. not that I am encouraging buying fakes
I own a lot of watches mostly independents of various price ranges and also some big brands and tbh the quality to $$$ correlation is not strong. Mind you you can say that if most hobbies after a certain price level. Audio, Cars, bikes watches. You start paying for brand and perceived persona or exclusivity and real quality difference goes out the window quickly once you hit a certain point.
My point isn’t that they aren’t better but really
It becomes about perceived credit in certain community rather than quality at a certain point.
I’m considering buying a Legend Diver on stainless mesh bracelet to wear as my everyday durable watch. It’s dressy and durable at the same time and I’ll only need to dig into my collection when I’m going somewhere with valet parking.
Longines are only underestimated in the US… Europe and Asia they have a great reputaion
I believe it’s because they don’t have that super iconic watch eg seamaster, speedy, submariner. Longines just has an overall good catalog
I've admired Longines for a long time. I really want to get a 39mm Conquest. It's one of the best looking everyday sports style watches on the market, especially for the price. I just need to pull the trigger.
The longines Spirit gmt or the Aviation Big Eye are my favorites.
I really want this watch having two other Longines watches already this one is my next one on my list! Longines deserves more love. In my humble opinion, Longines is up there in the luxury category. You get so much watch for a decent price.
Great subject! The trifecta for me is that 39mm two tone, Ultra-Cron, & Majatek❤️❤️❤️ (Avigation Type A-7 close 3rd)
I inherited my grandfather's Longines watch. It's from 1961 that he got for 25 years of service at the company he worked for. It has the inscription "Harold Crumb, after 25 years of service." I love it. Huge sentimental value. And it really started my love of watches.
So excited for this new Zulu Time 39mm! I've never had a luxury watch (mostly G-Shocks and a Seiko 5). I've been planning on buying a Black Bay Pro, and this new Zulu Time in gold is even more perfect for me. I'll be buying this.
Jory, FYI I went to your website and it needs to be cleaned up or add filters for customers to find the watches for sale. Too many “sold out” watches appear first on the screen.
I love Longines! Super underrated! The Master Collection is so good and such a great value. I have the 39mm green Zulu GMT and I get more compliments on it than I do when I wear my Explorer 1.
My two favorites watches are Longines. Both are dress watches that incorporate aviation watch elements in a way that softens the dressiness in a way that I love. One thing I am not crazy about is the Legend diver, which watch reviewers seem to go nuts for.
Longines even invented the rotating bezel. They did that in 1935. Longines has done so much for the watch industry that it's insane they could ever be considered second rate
Top tier in my opinion.
I have the Spirit in anthracite with the titanium case. Amazing watch and on a perlon strap I can't even tell it's there. It's my GADA watch and with the easy change band system...what's not to love?
Video starts at 1:30
thank you 👌
Longines is one of the oldest watch makers in the world, being founded in 1832 pre-dating both Rolex and Omega by over 70 years!
Fun fact: Longines' Winged Hour Glass logo is the longest standing, unchanged logo in the world! It was added to their watches in 1836 because, believe it or not, people are counter fitting them even back then!
Personally I love Longines, I currently own the 41mm grey dial Hydroconquest and it's an amazing watch. The classic diver design, the L888 movement, the build quality all top notch. Their Master Collection is insanely nice too and very well made (those dials *chefs kiss*) and I also love the Zulu Time! I'd probably have another one if I didn't have a one watch per brand rule (except for Casio of course!)
People look down on Longines because they're available at airports. That's my take on it. Longines, Tissot and a load of dogshit fashion brands are available in airports everywhere and for that reason people turn their nose up at them. But I think people are coming round to them now and realising they are a power house in the watch making world.
Well said!
Longines is not seen as second-rate. It's just not popular with snobs.
I have the Longines Spirit Zulu time with green bezel. Boom! That just happened! 😅 it’s a fantastic watch. Almost perfect, but I wish the lugs would curve down a bit more to hug the wrist better. Other than that, this watch kicks sooo much ass!
As a Longines Heritage Military 1938 owner, I find Longines quality to be first class. My only dislike were the two OEM vintage looking straps which were easy enough to upgrade. I own Parmigiani, JLC, Grand Seiko, Habring2 and Omega references and I am always astonished at how well constructed and finished the Longines is notwithstanding its reasonable price point.
Longines is considered 2nd rate because that's how the Swatch group positions them, behind Omega. They are a great value and have some amazing models. I do wish they offered tool-less micro adjust but it seems Swatch reserves that for the Omega brand.
Swatch has been doing Longines dirty for decades. They would compete with Omega if they were allowed to.
It’s sad because Longines has a much longer and storied history of watch making than does Omega…
Longines is already a heavy-hitter in its price range, but their potential would certainly be even higher if the Swatch group wasn't worried of having Omega's toes stepped on.
I say let Longines take advantage of their greater potential. I feel they're different enough from Omega anyway. Swatch group will get their sales whether it's Omega or Longines anyway.
Pretty much this. When Swatch were working out their "tiers" they saw Omega as the one for the top spot. Why? They had the Moon watch. _Huge_ marketing point(and boy have they milked that one). They also had the Seamaster. Longines had been ahead of Omega for the first half of the 20th century, but by the 1960's had started to be eclipsed by Omega. By the 80's and 90's Longines two main models were their very advanced and daftly accurate original VHP quartz and 'homages' to Hour Angles and a smattering of non inhouse chronographs. Omega was just better placed. Omega was a little more a 'world watch brand' too. Longines' markets were more the US, the Latin nations of Europe and Americas and Asia. They could have let them compete, but I suppose that would have upset the "tiers".
Omega barely does tool-free micro adjustment. Not on Aqua Terra and not on Constellation/Globemaster. In fact, they don’t have tooled micro adjustment at all.
Longines spirit 37mm is on my shortlist. That dial is pure class.
I have a blue dial Hydro Conquest. I bought it new in 2010. I read several reviews of top brands of the time. Decided on the Longines (back then you could get a basic Rolex Datejust at Reeds for 3500 and it was between these two). The fit and finish is top notch. I opted for the quartz for durability. It is still keeping time to a half second per month.
Happy Birthday you hunked-out jock.
I recently bought the Longines Spirt Zulu GMT (42mm) green bezel/black dial with leather strap. I love wearing it as my daily watch!
Great piece on Longines. The Ultrachron has been on my radar for a while now. The thing that holding me back is the absence of the date complication. I know I know… I carry my phone, it has the date. But instinctively I look to watch for the date. Can you imagine the disappointment of it isn’t there 😂… I’m still convincing myself to accept the no date… its challenging but it’s getting there… 😅
For me it was the biggest mistake to ignore my “need” for a date on a watch. It’s a bit like when you buy a watch where you dislike one tiny detail - you will end up seeing (in this case missing) it forever when looking at it and eventually sell it.
Exactly how I feel, if it had a date complication, would’ve bought one long ago! Maybe one day…
I’m with you on the screws holding the back on. If they aren’t tightened to the same torque it could cause the caseback to warp potentially allowing moisture to get in.
They're tiny screws so should only be tight enough to compress the seal. They will break long before warping the case back.
Why it's impossible to sort watches by availability in your store? Given that 95% of the presented watches have already been sold, it is quite difficult to find those that are in stock.
Hydroconquest 39mm. Simply amazing watch. Made to last. 300 meters, 72 hours power reserve. Looks great.
I have worn my 42mm Zulu GMT twenty four seven except for showers for over a year now and it is gaining less than 5 seconds per month! I have never had a mechanical watch anywhere near this accurate.
Just made the Longines Record my first luxury watch. I killed at the poker table on a cruise and bought the watch with my winnings. It is a subtle, extremely well finished piece for less than 2 grand. Very happy!
My first 'luxury' watch arrived one month ago, a zulu time green bezel with steel bracelet. It was love at first sight, I did not even tried it out before purchasing...the build quality, the elegance...top notch.
Congratulations. Wear it in the best of health
I've always liked Longines. I really like the Masters Calendar Chronograph moonphase GMT. I bought one with the blue dial but my eyes could not read the time at all. I plan on getting the white dial one sooner or later. I also owned some Wittnauer including my favorite which is has a chocolate bronze dial and gold arms and indicators; windup of course. The Longines are at the top of my price point .. wish they were cheaper but you get a lot there.
Hey if it ain't too happy birthday to you. Keep up the great work love the videos you are truly inspiring
I think there's 2 challenges for Longines.
First - there's no question that there is a segment of the watch collecting industry that bias price over quality.
Second - availability. While you can certainly get a Longines watch, there's an enormous number of markets around the country where there are no Longines ADs locally. The closest AD for me here in New Mexico is Hyde Park in Scottsdale, AZ.
I have the Longines Master Collection 36mm date version bought on 2016. I am delighted with it. Currently being serviced.
I own my late father's Wittnauer. It's maybe 34-36mm. It looks exactly like a Datejust with diamond hour markers. I don't think I would ever wear it.
It's not Longines that is second rate. It's most of the "first-rate" brand that are ripping us off (unless you buy second hand)!
BTW, that model with frosted dial and engraved hour markers: Stunning! If you had obscured the Longines logo, it could have been taken for one of those low number, rare hand made pieces with ditto price tag.
Agreed, although I quite like the design of that logo over the regular logo these use on other lines.
Longines of ALL TIME - HydroConquest in black ceramic
I really want a Longines Master Collection Triple Calendar Moonphase Chrono. It just does EVERYTHING.
Completely unashamed of my love for the brand and think they're killing it with well made, great designs that are well up to the standard of competitors and as such Longines deserve kudos not only from the vintage designs from the companies heritage but for the here and now... Been enjoying my green/anthracite Spirit zulu for the past year.
Long love Longines!! I currently have two, one from their heritage collection and another that’s a vintage watch and they are two of the most well made watches I own!
Oh. And the new one I have is the Pulsometer 😍😋😋
You missed a very important point in your opening comments - for 125 years it was Longines - Wittnauer collaboration until 1995 when Swatch came along and took over Longines.
Happy Birthday Jory. I tried on a Tudor BB54 last night, and then I saw the 39mm Zulu Time today. I may have found the one.
Incredible, you pointed out the exact 3 watches I can’t make my mind up to choose between: master 190th, heritage 1945 and Zulu 39. All different yet beautiful watches. Cool video!
Longines has the history, the design philosophy, and reliability. The challenge for Longines is marketing to get their name out on the market to drive demand.
remember when i did start collecting watches in the 90's. Longines was seen as high quality brand to collect. but was always told to be carefull because there where no spare parts available to buy.
I didn’t realize Longines was so underrated until i moved stateside. Proud to have 2 modern and 3 classic in my collection
I love Longines! Their watches are much more interesting to me than those made by Tudor, which is somewhat in the same price range.
Longines is a pioneer, an awesome watch maker 🔥🔥❤️❤️❤️❤️
Got rid of my 37mm spirit to make room for the explorer and I wish I kept it.
If Longines was there own company and left Swatch group I believe they would be better off. Of course the price range would sky rocket. It’s good for us that can’t afford the ridiculous higher priced watches. Don’t get me wrong I would love an Omega Seamaster but Longines checks off all the boxes.
I have five Longines. The short lived full numeral dial Hydroconquest in blue, the no date Legend Diver, the titanium Big Eye, the 44mm Heritage Military and the 36mm Legend Diver in red which my wife and I can both wear. There are at least seven other Longines models that I would like, including the gigantic 47mm Twenty Four Hours, Majetek, Type A7, Silver Arrow, Ultra Chron, Sector dial and Tuxedo chrono. I don't know whether I was foolish or smart for not buying the Twenty Four Hours the day I tried it on at my AD but I can't get it out of my head.
I thought I was bad with having 4 Longines, including the Spirit 40mm in blue and the titanium chronograph. I definitely think Longines is a great bargain for what you get. I more than likely will get the new 39mm GMT, I think the gold trim with the leather strap is great.
Longines has been killing it over the past couple of years. They really have stepped up their game lately.
I love Longines as well. My vintage Longines is a kind of early Conquest (I say early Conquest bc there is only the Longines logo on the dial, nothing more): small seconds, manual winding, 36 mm gold filled case, no date, dauphine hands, golden dial (fang shaped embossed indices, a glossy chapter ring if I may say so, and matte finishing at the center), slightly domed acrylic cristal and the 320 movement. I guess this watch comes from the late 50s or early 60s. Regards!
From a design perspective this watch is top notch. I have no notes.
LOL, As you were talking about age, the frame of your face cam cut out the edges of your GOLDS GYM tshirt so it just said OLD. I need me one of those, haha. Great video as always, my man!
Longines is amazing. Quality, finish, dress watches! The oldest logo in histiry. Amazing
Yes…Jory…it is that swatch crap. No more ETAs for you. Then, swatch told ETA “ You idiots make 4 hertz movements that ANY competent watch maker can Service……remove the adjustment cock !” Step #1…..Back to the ol’ 3 hertz movement BUT nobody but the Swiss can even regulate the watch, much less adjust it. Make the balance spring from silicone. Try to service that spring 10 years from now. Watch it crumble into dust. Interesting show! Thanks
Maybe when Longines does a cross over with pusheen I'll be in.
TIL it’s seen as “second rate” I think they’re great watches. Wish I could afford them.
I always wanted the bronze legend diver with the green dial, which I still may get one day. I just have a lot of other divers atm. But as soon as I saw the 190th Anni. I knew I had to have it. It is so much more elegant in person. It makes me feel I'm wearing something more than double I paid. The breguet numerals are something else.
Longines is actually ultra popular in Asian countries. They have famous celebs sporting their watches all the time 👍🏻
That carved dial!! 🤯🔥