Update: The EU had requested Apple provide “more information” to justify banning Epic www.theverge.com/2024/3/7/24093132/eu-regulators-want-to-know-why-apple-banned-epics-dev-account
Apple Fanboy??? I mean ok there are many people blinded by the light of the golden cage... But A Tim Sweeney Fanboy? WTF. Isn't he the most avid saboteur of gaming on Linux there is? All in all , I think it's great how much off butthurtness Apple shows... I'm celebrating it!!! Also I wish Apple will have to pay up for all the lost revenue of Epic thanks to their practices. Best be what ever low level technical employee executed the bans on Epic accounts created email or other documentation to cover their ass. In order one day these Emails get leaked the crimes that the Apple leadership are committing casually everyday are unveiled to the public. It was a disservice to the world that Gates rescued Apple. Still! Epic should support gaming on Linux or shut the up about other plattforms disadvantaging him.
Imagine if apple banning epic this time, causes the eu to clarify that they can’t even have any control over these app stores, and must allow sideloading with 0 restrictions
@@JosifovGjorgiit’s actually, luckily and surprisingly, much worse. Failure to comply with DMA is a fine of (up to) 10% of your global annual turnover. For Apple, that’s $38.6 billion. If you’re a repeat offender, it’s (up to) 20% of your global annual turnover, which would be $77.2 billion dollars. This is extremely good news, Apple cannot ignore a fine that large. I can’t wait until customers and US regulators see the benefits and force Apple to release these terms globally (in my dreams of course)
You don't. Apple devices have a cryptographic signature, which means it can only load iOS. Technically, you don't even own the hardware you paid for because Apple does not let you run a different operating system on it. It’s like buying a car, but the key is owned by the manufacturer, and you need to ask him for permission every time you want to turn the car on. @@tenslider6722
@@tenslider6722You don't even own that. You're just paying us for the privilege to use that little electronic device. You can't repair it yourself are you nuts? . . . The EU didn't like that. Fine, you can _try_ to repair it yourself -Apple.
Tim cook is numbers guy and you can see that is manifesting in their products too. For example Mac Pro it is just PC case version of Mac Studio Highly customizable Mac Pro with separate CPU and separate GPU from Apple. This will cost Apple too much to produce, because sales units are very small even for TSMC to consider to produce at certain price and only Jobs can make a case for this kind of spending In the PC world it is easy to build "Mac Pro" customizable machine, because main use-case for Intel/Amd CPUs is the servers. AMD Threadripper and Intel Xeon CPU are coming from same production line as the servers CPU and they are modified later on. This is why Apple combo of CPUs+GPU are mobile first and they are modified later for pro users, however this can only scale up to a point Intel Xeons / AMD Threadripper can have 2TB of RAM and 100+ PCIe Lanes and Apple most powerful CPU can have only support 192 GB of RAM as desktop PC Because, Tim Cook is a numbers guy - they lost the workstation market I know the excuses - who needs 2TB of RAM or 64/96 Cores That is why the workstation market is very small market in sold units. and this is the mindset that is working against software producers milk them as much as possible, while providing as little as possible and lie how much Apple provide resources
My only problem with "numbers guys" is that they can't see things which are not 100% quantifiable and end up cutting out important processes, as you have described very well here.
@@murtadha96 Apple is a company, you don't have to love/like it. Apple fanboy is different from who just likes Apple Products. Apple fanboy never criticizes, & will curse you if you criticize anything made by Apple. I have seen people justifying $1000 Pro Stand, *its a freaking stand*
Apple doesn't seem to realise the EU is going to take this pretty badly and Apple should remember what happened with microsoft, facebook, google. They have absolutely no choice but comply.
I'm happy to start phasing out my Apple devices slowly. First will be replacing my iPhone 14 Pro Max with the Google Pixel 9 Pro when that's released. At that point, I can already opt out of pretty much all Apple services (as well as on my MacBook). When the M1 Max shows its age, I'm sure by then, AMD's APUs will be pretty comparable to what Apple will offer in their laptop line.
Cool, but I'll never forgive them for using bandcamp, lieing that they where using them, and then throwing it away when they where done using them. Fuck epic too.
You know what’s cool? Multi billionaires fighting over my money on social media. The world has a wealth concentration problem and we’re all F’ed because of it.
btw Apple also rejected to work with NVIDIA. Smells same way I guess. They start support only AMD GPUs and then released their own solution on M-chips. I started my Apple journey with hackintosh on Intel+NVIDIA and it worked great, much better in term of performance than latest maxed intel macbook. But because of their decision first I switched my GPU to AMD, and later purchased macbook laptop. Good for them - because they got my money, bad for me - because I lost a lot of productivity cuz macbook not even close to compute performance of modern gaming PC.
In no universe is what Epic is doing here an altruistic endeavour to better the world of game development. They made a heap of money running thr Fortnite store, and now they want to make even more running the Unreal Engine Games Store instead. While it might suck for developers to lose 30% of their revenue to Steam, the fact is the volume of sales is massively increased entirely because of Steam. The fact that Valve doesnt have a monopoly on any platform and entirely survive because they are just leagues better for the consumer than any other alternative right now is more than enough to say the market has spoken on Steam's 30%.
I would say that's a misunderstanding of human nature. Humans are the frog in the pot of boiling water and they're willing to put up with far too much that they shouldn't because they're entirely too lazy to use their legs and jump out. As much as I think Valve is helping the open source community, 30% is still too high for what they do. They're the de facto standard because people don't want to be inconvenienced and have to look for an alternative. And far too many developers and publishers are being lazy by not setting up their own store fronts. Everyone is regressing to the state of a child before my very eyes, in particular in intelligence because they don't even want to learn how anything around them works.
@@anon_y_mousse EA, Microsoft, Ubisoft, Epic, Activision, and many other publishers have setup stores over the last decade, some even longer. Out of all of them, Steam is the only one that is even remotely worth engaging with. It's not just the Linux support, or the family sharing, or the discounts, controller support, remote play together, cloud saves, global download CDN, gifting, built-in multiplayer services, achievements, etc. Etc., it's the fact that it has all of them. As a consumer, every other platform is a compromise, even ignoring the momentum built up by having an existing library. I'm perfectly happy to buy games on GOG and Itch, since I can get DRM free games there. But I still buy games on Steam, because I have 30 or so friends I play games with, and Steam is just simply the best for playing multiplayer games on. Factually, 30% isn't too much to charge, since there's been decades of competition, even from companies rolling their own stores so they have a 0% charge, and they're still giving up and going with Steam instead. Steam "only" needs to increase game sales for a product by 40% to completely nullify its 30% charge. Since EA and Activision have moved back onto Steam, I'm guessing sales went up a lot more than 40%. Nothing stopped these companies offering their own store fronts, they just weighed the options and decided "Actually, running a global e-commerce platform, download distribution CDN, social network, etc. just isn't worth it."
@@zactron1997 So not only did you fail to understand human nature, but you misunderstood what I was saying and you've clearly failed to understand economics. If your sales are increased by 40% and they take 30%, then you've only gained 10% instead of the 40% you deserve for actually making the product. People only think that's worth it because they're lazy and unwilling to learn, and the cycle is self-sustaining. What's worse is most developers and publishers don't even bother to have their own store now to even determine if they would make more with Steam versus their own storefront. If you're a one-off, then it makes sense, even if they're still taking advantage, but not for companies that can pay someone to implement a store. It's not some gargantuan task that requires an entire team to do it either. In fact, if you've got more than one person, it makes no more sense to use any storefront over another especially when you could go with an alternative that yields more profit to those that do the work, like Itch.
@@anon_y_mousseYou might also misunderstand the maths involved here. If Steam takes a 30% cut, you need to sell ~42% more copies on Steam to break even with selling on a completely free platform. If this was worth doing, Activision, EA, Microsoft, Ubisoft, etc. would still be doing it. But they're not. Because it doesn't make them any more profits than they get by just being on Steam. Do you seriously think EA is choosing to not make more money because they're lazy?
@@zactron1997 If they've dropped their own storefront in favor of solely using Steam, then yes, lazy both physically and mentally. It's like those companies that lay off hundreds or thousands of workers only to raise their prices anyway. Instead of maintaining their own servers they just dump an asset in the trash and farm it out. It's a short term gain in favor of the long term gain that they could have.
From what I've seen of their vr device, in a few videos, if the front glass breaks they send a new device instead of fixing the glass. Might have used too strong of a glue, lol. For $800 maybe they ship the glass damaged unit to some place to refurbish and resell.
@@Utrilus Glue is not an excuse for shipping new device instead of fixing what's really broken. Every adhesive have dilutent/solvent available to loosen it.
@@Utrilus Yup. I saw a user on reddit mention that and what he did was 3D print a plastic cover isntead of the glass which is lighter and more durable.
@@UtrilusYes, because they use parts pairing to such a wild extent on the Vision Pro that if you replace anything except the outer shell with a component from a different unit it will not turn on.
They stopped innovating a long time ago. By now they are just rebranding features Android devices had years ago as the newest shit in town. Apple are masters of marketing nothing more.
As someone who makes games, mostly free ones, Apple seem to forget that if it wasn't for the indie dev, they wouldn't have an appstore and history would view the iPhone oh so differently. They are sticking 2 fingers up at developers and consumers, unless those consumers are happy paying 30% more for subscriptions and services purchased on Apple devices, for no reason other than greed. Apple do not offer 30% worth of support and services to developers, we already pay an annual fee and the fact Apple is one of the biggest publishers of games, without actually making a single game, tells you the story. The EU needs to throw the book at Apple and slap a fine 10% of global revenue. Tim Crook only understands money, so hit the runt where it hurts.
Oh no, a cheaper option that might use less secure means of protecting my payment information. Worst case I just need to dispute charges in the future, something I likely would've had to do in the future anyways just because of the world being the way it is.
As much as i hate Epic for killing the Unreal franchise for a stupid children's game, they're doing the right thing here - fighting a shady, malicious giant that no one else has the balls and financial means to tackle.
A closed garden of rotten apple. They are surfing on the value of their name but they are tarnishing it. It's overpriced, not repairable and only care about the cash they make. I hate them.
Apple always has been a shady, malicious company, especially towards it's customers, whom they milk for every penny on every opportunity. But to see them as spiteful children trashing against rules mama EU has imposed and then lashing out at every opportunity is a new low.
@@88heiling sorry to tell you Google is actually worse, you have no idea to what length Google is willing to go to collect information and sell them to other companies or use it to enrich other services without your consent. But this is similar to the politics anyway, people can only pick the lesser evil.
I don't understand how needing the permission of the gatekeeper to launch its competitor is in any world a viable option? Why is it even there in the first place? Shouldn't the users be able to install the marketplace app like an apk for Android? Why is that not the first and foremost way to comply with the law like this? Doesn't the DMA make sideloading a possibility? Why do you still need their permission is beyond me and I hope the regulators as well. Make it make sense! Why do you need their permission in the first place? I truly hope EU hands Apple a big fine and make sure they comply. This is so ridiculous.
yeah its absolute bs, but apple is just going into a legal gray area by misinterpreting the law, but honestly the eu will either not do anything for another 2 years, or slap a fine so massive that apple's stocks fall by a major amount
Taking a guess at the specifics here but considering its apple they are probably going down the route of "You can side load but only if it's signed by us cause we still want ot approve even if its not approved for the app store itself" so the epic game store needs to be created under a creator account and signed before being allowed to be installed. In short casue apple sucks to no end and are trying to go around the spirit of the DMA which never worked out well for others but they think theyre big enough to bully the EU commission into letting them
Because it's called malicious compliance. Apple still wants to act as the gatekeeper, being able to remove apps or charge for them, even for third-party stores. They basically mocked the DMA law and showed EU regulators the middle finger.
I've said it before and will say it again: Apple is a shit company, abusing its powers substantially more than other companies of similar scale (who are doing plenty wrong themselves, just not on this magnitude), and consumers still supporting them are only making the problem worse. It's not just their position as gatekeeper, but also right to repair, blaming users for engineering mistakes (you're holding it wrong, bendgate, butterfly keyboards, thermal throttling, ...), failing to provide the minimal legal warranties in the EU, you name it. I'd love to EU to set an example of this malicious compliance as well Apple's other BS behaviors.
Start a company, make it a hit, and suddenly, folks who did nothing to help want a piece of the action. They announce to everyone that they're after YOUR customers, looking to cash in on your success. Then if you say no, suddenly you're labeled a shit company abusing its powers, all because you just wanted to run your business in peace. I would like to see you in this position before talking shit 🙄🙄🙄
@@arnaudlabonne265 And people like you is why apple users get a bad rep. Stop licking their boots, they don't need you to defend them, they have more than enough money to buy PR and pay lawyers if needed.
@@arnaudlabonne265😢 Oh no, would somebody please think of the poor trillion dollar company. I feel so sorry for apple, that poor thing just wanted to make money in peace 😢😢
@@JerryPallath It become more obvious when some heavy weights stepped in like EPIC or EU ... I believe they crippled and screwed small developers and destroyed their business for a long looooong time, but no one noticed .....
Apple's been like this since the 80s. The early compact Macs were actually using the same overpriced, non-upgradable proprietary model that iPhones do. They were also such a failure that Jobs got fired, because he ran around behind everyone's back to make the Macintosh. Apple was actually the best behaved in the 90s, when Jobs wasn't with the company, and they were doing badly, because they couldn't afford act like a thousand pound gorilla.
No amount of this so called "inovation" wont make me even consider subscribing to the absurdities of apple. I prefer sticking to and respecting industry standards.
I'll be honest: if anybody believes that Apple used to be some kind of bastion of honesty in the past (or even of innovation), they're just fucking delusional. Apple was NEVER about honesty, nor innovation. Their scummy tactics were with them from the start. Just look at their claims as far as 30 years back about how they "invented" the mouse (they didn't). They were never honest. They never innovated. The sooner people come to terms with these simple facts, the easier it is to expose Apple for the piece of garbage it is, and ultimately the better for everybody.
_their claims as far as 30 years back about how they "invented" the mouse_ Never heard of this. It would be a bit stupid for Apple to claim the invention of a device that had been around 10 years before the foundation of the company. Is this another "quote" like "you're holding it wrong", the famous phrase nobody at Apple ever said? In that case, I have a bridge AND a leaning tower to sell you.
I'm nobody's fanboy, but having used Macs since 1990 I obviously appreciate and have mostly enjoyed the way that all the many versions of Apple's OS's I've used have worked as a solid platform to run creative applications. It's important to remember that all the EU is requiring Apple to do is to allow users and developers EXACTLY the same freedoms historically and currently available on MacOS but which are strictly forbidden on iOS. This is all the more absurd and patently malicious now that Apple Silicon is universal across all Apple hardware - Apple just know better than to expect their MacOS user base to accept constraints and restrictions on what they can and cannot do with their desktop computers. Despite the distinction between desktop and tablet and phone based computing being mostly irrelevent, the general public's ignorant perception that they're different is a gravy train Apple will ride for as long as regulators and legislators allow.
Do you think you own your macbooks and can do whatever with it? Apple has DRM to prevent repair on it and I wouldn't be surprised if they also had a backdoor to remotely brick it whenever they feel like, they just afraid to use it and be caught because mac users are usually a bit more tech savy than phone users
@@slaynnyt8130You're probably right re Apple Silicon Macs - which I don't own and have no intention of ever owning. My youngest Mac is a 2012 MBP because it was the last one that was upgradeable. My other Macs are all hackintoshes.
please daddy apple, please let me install what I want on my property that i paid $1000+ for. Pleaaaaseee.. 🦆you apple. You don't own Apple products. You rent them for a one time fee.
So... Apple fanboy is getting more and more redpilled? Being fanboy to anything, to be honest, shouldn't be a thing in professional world. You can be a fan and have preferences, but everything have limits. It's what Louis Rossmann says, but in more HW-wise fashion towards Apple and other companies. That's the dark side of walled gardens and now suddenly people start to awaken, interesting...
What Apple did should be illegal, and probably is. At the same time, video title is clickbait and Theo ignores what Apple said - nothing to do with a Tweet, everything to do with “you fucked us, now we won’t play”. I feel its a bit dishonest to ignore the fact that Apple isn’t lying here, although what they are doing is illegal.
Great coverage overall but Apple has ALWAYS been hostile to developers. Also it is worth mentioning that their gross profit in 2023 was $169.148B. That is cash in the bank profit after deducting expenses.
Apple is willfully noncomplying with the spirit of the DMA, by technically complying but attaching so much extra red tape around what the DMA says they must allow, that they might as well NOT be in compliance. And this is because the DMA was written by people who are not developers, and it doesn't take into account what is overreaching by a gateway company. As a 3rd Party Marketplace, Apple should have ZERO intractability with anything involved on that marketplace. The only thing apple should be able to do, is make it so that 3rd party marketplaces, and apps distributed from said marketplaces, have no ability to backup data to iCloud, and they would be well within their rights to do just that. Leaving it to those marketplaces to work out their own data backup systems. That would be a perfectly reasonable boundary to set. But no, apple wants to overtax the existence of 3rd party markets on their iOS devices in the name of "quality, and safety" when it is a blatant act of "greed and avarice." I just keep watching this in hopes that EU Legislators see this continued fight between apple and epic, seeing that as much as I don't really care about epic, they are the only ones with the stones to keep calling out apple on their crap from a corporation vs corporation standpoint. Epic should be talking with the EU legislators in tightening the standards for the DMA to make this kind of overreach impossible. 3rd Party applications should not be subject to any apple oversight, though apple should still retain the ability to bar those applications from apple owned services, such as iCloud. No one should be paying a developer license fee or any form of 'tax' to apple if they are distributing away from the apple app store.
Just don't but apple products. Why do you need EU to step in and tell them to open up a little bit, when you can get: 1) cheaper 2) more open 3) with more features 4) overall better experience somewhere else. I really don't get why anyone would use Apple. Seriously. Just don't buy from the company that thinks you are stupid and will pay for overpriced junk with closed software.
The problem is there are too many rich people and they all use iPhones. Developers need to make sure they reach as many users as possible so they're forced to develop for apple. But Apple is so fucking pathetic that you can't develop for iOS if you don't own a Mac, so millions of companies and employees buy macbooks just to support iOS users. You can see how Apple benefits from all of this bullshit as their products are so shit that you can't even repair a broken battery easily.
Yeah it's great that the EGS is good for devs but it's literally an awful platform for consumers, it's missing core features that are present on competing vendors platforms and hasn't been improved significantly in half a decade, it's kinda wild to obfuscate information like that and misrepresent why a store front isn't actually liked by most people. I'd much rather have the feature set of a platform like steam and have the devs take a bigger cut since they wouldn't ever even consider offering the features steam offers, this forces devs to make sure the storefront that manages the applications is actually funded and performs well for the consumers instead of just making them more wealthy :)
I can't imagine a proprietary messaging system and the ability to not have easily accessible control over your file system being worth putting up with living in a closed ecosystem like that.
"...History shows, however, that Epic is verifiably untrustworthy..." Wow, now *there's* the pot calling the kettle black! Apple's "walled garden" is surrounded by razor-wire. I may have a MacBookPro that I boot up every few months, but pretty much everything I run there is open-source (CCC being the ONLY application I bought for it). I don't buy from Apple's disastrous App Store. But as for abandoning iOS for Android, that may not be as good of an option as it may seem. Google are just as arrogant assholes as Apple (probably more). Android just has the ability to sideload without hacking the system (except I expect for certain brand phones). In general, don't ever put your dependence on Apple, Microsoft, Google, Amazon, etc.
Being a developer, although I've never published anything publicly, I wouldn't trust Apple for the exact same reasons Apple don't trust Epic (In their view). Seriously, on a WHIM, without consultation, they'll yank someone product and access because years later, it's now competitive. I flip'n (I use this word because I try hard to keep my posts PG) hate Apple and their treatment to developers. I literally, only allow Apple products on my LAN because my wife has to use it for work, and/or I want to stay married to her. Otherwise, I'd be blocking anything and everything to do with Apple on my network. If I detected an Apple device, it'd get stopped before it got an IP address.
I used to be a Windows Android guy but bought fully in to the Apple ecosystem and it's great for the most part but seriously WTF Apple? Give me a break with this anti competitive, consumer hostile BS, how more Apple fanboys can't be critical of "the one they love", such as Jon Prosser, is just so effing pathetic.
Apple in the 2020s is acting like Microsoft in the late '90s-2000s. Native mobile apps and the ability of OS vendors to dictate all terms related to them is as if MS had succeeded in Embrace Extend Extinguishing the web and then also had eaten the PC market and locked out other operating systems from running on x86.
i do hope apple will let. them back but also hope it comes to the whole world and the unfair tax by apple is ended even better let us iphone users install anyapp like android and like every PC ever. i like apple but its deeply sad its not like a Mac PC free to install a 3rdParty app or "Virus hahah" PS. Cant beleve fortNite is Almost like 10yrs old 2015 2025 `Apple are being too Government strict from a non free speech country.
Epic asks questions which Apple is supposed to answer to comply with the DMA regulations, but instead of answering, they close the account. Maybe because all their compliance is total BS in the first place. Apple never had the intention to allow a real app store on their devices (they might have under some unknown company they control just for the public opinion...). It's all just show and deception. Once someone started to ask the real questions, Apple would be either liable if they broke them in the future, so they just terminated the account. To resume, Apple is afraid that Epic having the financial resources might actually really launch a store and make Apple abide by their own terms. Terms Apple made maliciously but never had the intention to follow. This resumes the whole story. Apple behaves more and more like a criminal entity run by a gang of mobsters.
The cynic and realist in me is not at all surprised, this is just management going mask off. For as long as I've been aware of their walled garden MO, I've disliked and avoided them. They've always been like this, overly controlling, fickle... What surprises me is that this didn't happen sooner. To be less charitable They behave like a petulant child throwing its parents money around to get what it wants
Apple is a lot like Sheldon Cooper, a whiny little shit who will pout until he gets his way and no matter how childish he gets with his friends/family they always give him a pass except I'm talking about a fictional character in a comedy that uses satire to get a laugh out of the audience, Apple is REAL. 👀
Apple is finally starting to get what they deserve for the past 20 years. Very satisfying to see there's still justice in the world. I hope that people are slowly waking up and stop drinking the kool-aid.
It doesn't matter what side you're on. In the same way that Tim Sweeney is free to tweet what he wants, Apple is free to respond the way it wants. As a businessman, its idiotic to throw diplomacy out the window because you are seeking fanboy approval. The fact that he's surprised and is continuing to air out his grievances with the public is foolish. He knows anything he says will be amplified, the media loves a public battle.
Sorry, but the EU's legislation is cucked What they should've done is force Apple to allow to install apps with an installer just like you can do on Android
You know it's bullshit when someone's monetization attempt is characterized repeatedly by Apple as a breach of "security, safety and privacy." They don't even have the nerve to say "we want the money for ourselves!" And while it's perfectly fine to rub that breach of contract in their faces, unless they have terms that say "breach once, banned forever," it makes them look like greedy liars when it comes to regulatory compliance, bringing up the past and nonsensical reasons, instead of just letting them cut their own branch from under their feet, if they're so sure it's likely to happen again. They're terrible, and their strong stance against openness is what kept me away from their products. I don't care how great the hardware is, if the company is that villain who gets out of their way to stop you from doing what you want with the thing you bought. And then they claim it's all for your security, safety and privacy.
This is exactly why there is a need for politicians who actually know what they are talking about and do act in good faith (I know, unrealistic) because it takes so much more than that to strong arm Apple into compliance.
I don't feel bad for Sweeney, but I feel bad for the Apple users. Epic Games Store is doing the timed exclusive bs, that I hate on consoles + they block Fortnite on purpose for Steam Deck / Linux, even though it runs great, it's just locked.
Get over yourselves. EPIC broke the rules. And they did so EPICLY. Apple has a right to refuse them any access to the platform. No, absolutely no different than any gaming company that does not want to produce one of their games for Mac/iPhone/iPad. They have a right to not do it. So Apple has a right not to deal with them either.
Other app stores are massive liabilities for Apple and their users, no wonder they can’t accept one where the provider has proven that they planned for intentionally breaking their agreements. Epic succeeded in opening the door, but for good reasons they can’t walk through it themselves. The strategy Epic used worked for allowing other app stores, but not their own.
So Epic wants to distribute their own app store through DMA and to sell an app-store-native fortnite version. Well how funny, because Apple's own DMA developer agreements specify strictly - You either use our own store, or a 3rd-party store. And only one at a time.
im still really confused how they can dictate terms for 3rd party app stores surly they just just have to allow to install the store (or any app) from a file and the 3rd party stores would have nothing to do with apple at all other than being on an Iphone
I wonder if they could go like "okay, but it's our OS, we don't want that capability there. You can build and install your own OS to install any app, though, just don't expect _our_ silicon to handle it as well as _ours_ " or something like that
Actually even right now it's technically possible to have a third party "store" not in the same sense as a marketplace because they don't allow it. But it is possible since IOS was created, there is this protocol SYNC ML, you can build and MDM (Mobile device management) server on top of that, IOS functions by design with such server that is used to install applications, remove and restrict certain applications based on configuration profiles. The process of creating your own MDM server is really lengthy and only (currently) allowed under, a partnership agreement with Apple, only for enterprise customers and enterprise needs, think of it as company management solutions, schools, tools that phone distributors such as AT&T, Verizon use to sell lease phones, so they can have control over them in case a device is not being paid, they can simply disable it, or geo locate it. So to answer the initial question that's how they are going to do it, in order to make the thing work you need a certificate that is only issued by apple, it's a complicated process but you generate a certificate from your company and you issue a CSR that you send to apple which eventually gets validated with the chain of certificates and you get an active MDM certificate that is active for an year. With that certificate you can enroll devices into your own MDM server, and issue commands to those devices using a thing that apple calls "Push magic token" (I know it's stupid, like anything apple names) and in theory you can build a third party store that has lots of apps and anyone can upload anything but apple can still have a whitelist of applications that can be installed and still have the option to disable a store, or a certain application on a third party store as you can very much figure out if you read trough the explanation of how the protocol works simply send a MDM command to the device to remove the app, or block it entirely.
@@thewhitefalcon8539 you can download stuff from third party stores albeit you need to reinstall it every so often as its certificates expire. iOS is actually more lenient than people think, even in a nonjailbroken state.
Apple is a big greedy company it has been for 10+ years. Who would’ve known? Epic games supports innovation and should be allowed on Apple store! They’re totally not another big company just wanting that juicy money! Reeeeeee 😂
I hope Linux Mobile devices get as good as the desktop has, seriously Google or Apple, will just keep getting more trash the closer they get to losing power and being forced to actually compete.
my main worry about the new iOS apps is the rule that says it can only be on one app store. In the future, everyone will need to have like 50 app stores because they are all on different stores.
Theo, I have been a iOS and macOS developer since 2014 and I have watched myself from admiring Apple to absolutely hating their guts these past few years. You can be more critical of Apple in your videos. You have a voice and if you did along with prominent influencers I believe and hope Apple would mend its ways
"We don't want to switch to Android". Well, suit yourself. I will enjoy the freedom and honestly....uh, EASE of use. Yeah, you bought that "it just works" BS from the fruit name company, didn't you? Well, I don't blame you if you haven't truly tried a flagship Android and used it side by side with Apple, for many tasks.
I wouldn't trust anything that Sweeney says - he highlights a tweet from Feb 26th, while Apple sent them a letter on the 23rd. “In the past, Epic has entered into agreements with Apple and then broken them,” Schiller reminds the game maker in the letter dated February 23, 2024. “You also testified that Epic deliberately violated Apple’s rules, to make a point and for financial gain. More recently, you have described our DMA compliance as ‘hot garbage,’ a ‘horror show,’ and a ‘devious new instance of Malicious Compliance.’ And you have complained about what you called ‘Junk Fees’ and ‘Apple taxes.” Schiller suggests that Epic’s “colorful criticism” combined with its past actions “strongly suggests that Epic Sweden does not intend to follow the rules.” He adds that another intentional breach could “threaten the integrity of the iOS platform, as well as the security and privacy of users.” “…in plain, unqualified terms, please tell us why we should trust Epic at this time,” he concludes. ---- It is a mess regardless, apple is going downhill quickly behaving like this.
Stop being an apple fanboy. Good design is a great thing that more companies should do but isnt owned or invented by apple...beyond that the company have been horrible for way too long. ...All the way from becoming famous and patenting stuff they didnt invent, to trying to patent a good common design pattern or heck even a basic ergonomic cue(the slanted tablet), to their terrible pricing abuse, to manufactured changes/upgrades to proprietary bs like non standard cables/ports, not allowing third parties to fix their hardware, lying over faulty hardware, planed obsolescence, cheap and child labor, market cornering, anti-competitiveness... That isnt a complete list. Similar lists can be made of many companies btw (microsoft, google, amazon) but everyone is fine critizing greedy anti-competitive companies- its only apple that have this cult like shield where people overlook all their BS, and because of that for a long while now apple isnt just 'one of the common big tech baddies' -theyre one of the top ones. Because they know they can get away with much more then any other company That isnt an bitten apple, its a rotten one. Only the rot is on the inside, the apple looks pretty and fine and will be tasty until you look closer and see the half-eaten worm. Thats their only difference- other companies cant hide how full of bs they are. Apples bs is covered in golden plating (wic btw isnt actual gold but they will charge you twice the price of gold for it, and the unique cleaning cloth to polish said golden turd). But it will be the most smooth, pretty and balanced golden turd you ever seen, the perfect golden turd until next years new g-turd air.
I think Apple has always wanted to be an overlord beloved by consumers... Partner to developers (or anyone else - including consumers), has never truly been there thing. If they were people focused, they wouldn't have gone the route of very high prices and margins that reduce access to many would be consumers. They're fundamentally self-centered and always have been. They want to be the group that defines other people's direction... Sometimes that turns out well, and sometimes not. Personally though, I still find the EU judgments to be cringe... If the consumers aren't changing their minds about wanting Apple products, then it's not the place of governments of mostly decaying countries to try and decide what others should be doing.
Just gonna say that this is the same company Apple has always been, the EU is just tearing the mask off a bit I say this as someone who truly loves Apple's hardware and find their software fine. I just HATE the company... I say while I own an iPhone and bought my wife a macbook. They have the best value proposition (over time) for the m1 macbooks, but the company is awful
I am about as far from an Apple fanboy as it's possible to get. I did not experience the time when Apple was for the consumer. Thoroughout my entire life Apple has been the abusive spouse to their customers while their customers continually keep insisting that it's for their own good. I have been flabergasted and appalled in equal measure at the things Apple have done to exploit their customers, everything from planned obsolescence to their current recalcitrance to comply with one of the few reasonable and beneficial measures the EU has implemented recently. It continually amazes me how Apple fanboys will defend their evil ways. I use Microsoft, but I have never defended or denied their evil in how they crush potential competitors, but their evil was not targeted against their customers until Win 11, only towards any potential rivals, no matter how small. Of course, Win 11 is why I am familiarizing myself with Debian Linux, as I foresee a near future where I abandon Microsoft for their increasingly controlling, oppressive, and evil ways. It continually mystifies me why Apple's customers didn't abandon them years ago.
I’m sorry but epic putting on the puppy dawg eyes and “pweese be a good person apple” is rich considering the cancer they are to gaming micro transactions you could call them once in a generation innovators. I
I’m definitely an Apple fanboy, but Cook has ushered in a new Apple. They no longer innovate, live off the creative genius of the previous crew(Ives, Jobs, et al). Now they are all identity politics and making sure they re woke. Luckily for them, they have inherited such a massive lead, they’ll be able to continue sniffing their own farts for the foreseeable future.
I fail to understand even after the consistent "F*** you" from apple to developers and user alike, how do apple fanboys still exist ? Simping to a whole different level here
Despite Apple’s many many many faults, this move makes lots of sense to me. Well, I can understand the justification they provide. Epic in the past agreed to a contract, then intentionally broke it, and leveraged Apples reaction against them. And cost Apple lots of time, money, and and bad press. Now they’re still actively talking shit about Apple while saying, trust us, we won’t do it again. I do still appreciate that a company just looking to optimize its profits is fighting with another company that’s just trying to optimize its profits, hopefully the result is maybe that the only true winners are the consumers.
So basically, when someone doesn’t bend over backwards for them and treat them like they are god they are all the sudden a hater and disrespectful? This is why y’all let apple get away with everything lol. Because anytime they are criticized they do stuff like this. This mentality is also present when they invite certain creators to their events while conveniently other more critical creators are left out. I personally have not seen that level of censorship with any other company. For example, when people have an issue with Samsung the fans let them know and Samsungs LISTENS lol. I feel like a company should be able to take criticism, is that too much to ask from Apple?
Tim Sweeny to Apple: I love you guys, it's just, that, can you go back to your roots? Apple: I'm sorry, roots? We have no idea what you mean. We were always this way.
Update: The EU had requested Apple provide “more information” to justify banning Epic www.theverge.com/2024/3/7/24093132/eu-regulators-want-to-know-why-apple-banned-epics-dev-account
Good move from EU. Let's wait what will be done from Apple side.
Apple might have gone a step too far in this case, good for us of course.
Apple Fanboy??? I mean ok there are many people blinded by the light of the golden cage...
But A Tim Sweeney Fanboy? WTF. Isn't he the most avid saboteur of gaming on Linux there is?
All in all , I think it's great how much off butthurtness Apple shows... I'm celebrating it!!!
Also I wish Apple will have to pay up for all the lost revenue of Epic thanks to their practices.
Best be what ever low level technical employee executed the bans on Epic accounts created email or other documentation to cover their ass. In order one day these Emails get leaked the crimes that the Apple leadership are committing casually everyday are unveiled to the public.
It was a disservice to the world that Gates rescued Apple.
Still! Epic should support gaming on Linux or shut the up about other plattforms disadvantaging him.
@@TremereTT this hyperbole is out of hand and you need to relax.
Imagine if apple banning epic this time, causes the eu to clarify that they can’t even have any control over these app stores, and must allow sideloading with 0 restrictions
I'm waiting the DMA to be active and EU just say No and slap another 2bil fine.
2Bil / month until they comply
@@JoeSteelML They could pay $1,056,739,726.03 per day based on their revenue. That is still a lot.
Give them the same "deal" they are giving developers using their own store, per user in the EU
@@JosifovGjorgiit’s actually, luckily and surprisingly, much worse. Failure to comply with DMA is a fine of (up to) 10% of your global annual turnover. For Apple, that’s $38.6 billion. If you’re a repeat offender, it’s (up to) 20% of your global annual turnover, which would be $77.2 billion dollars. This is extremely good news, Apple cannot ignore a fine that large. I can’t wait until customers and US regulators see the benefits and force Apple to release these terms globally (in my dreams of course)
@@hopelessdecoyYeah, fine them 30% of their gross revenue. Still have to pay taxes on the rest too.
The EU must rule that it must be possible to buy an iPhone and use it without sending one byte of information to Apple. Zero. Nada.
You own the plastic/glass hardware not the software needed to run it - Apple
Not even. They go to significant lengths to stop people from using the hardware in non-apple supported ways @@tenslider6722
You don't. Apple devices have a cryptographic signature, which means it can only load iOS. Technically, you don't even own the hardware you paid for because Apple does not let you run a different operating system on it. It’s like buying a car, but the key is owned by the manufacturer, and you need to ask him for permission every time you want to turn the car on.
@@tenslider6722
@@tenslider6722
That's fine. I'll just sell my phone, and buy a guillotine instead.
@@tenslider6722You don't even own that. You're just paying us for the privilege to use that little electronic device. You can't repair it yourself are you nuts?
.
.
.
The EU didn't like that. Fine, you can _try_ to repair it yourself
-Apple.
Tim cook is numbers guy and you can see that is manifesting in their products too.
For example Mac Pro it is just PC case version of Mac Studio
Highly customizable Mac Pro with separate CPU and separate GPU from Apple. This will cost Apple too much to produce, because sales units are very small even for TSMC to consider to produce at certain price and only Jobs can make a case for this kind of spending
In the PC world it is easy to build "Mac Pro" customizable machine, because main use-case for Intel/Amd CPUs is the servers. AMD Threadripper and Intel Xeon CPU are coming from same production line as the servers CPU and they are modified later on.
This is why Apple combo of CPUs+GPU are mobile first and they are modified later for pro users, however this can only scale up to a point
Intel Xeons / AMD Threadripper can have 2TB of RAM and 100+ PCIe Lanes and Apple most powerful CPU can have only support 192 GB of RAM as desktop PC
Because, Tim Cook is a numbers guy - they lost the workstation market
I know the excuses - who needs 2TB of RAM or 64/96 Cores
That is why the workstation market is very small market in sold units.
and this is the mindset that is working against software producers
milk them as much as possible, while providing as little as possible and lie how much Apple provide resources
My only problem with "numbers guys" is that they can't see things which are not 100% quantifiable and end up cutting out important processes, as you have described very well here.
In 2024 their $6k workstation doesn’t have window snapping. It’s a joke
Apple might use this video to ban your dev account Theo 😂😂😂
You seem like a rational person, how you can call yourself Apple Fanboy
What do you mean? I use Apple products and still hate Apple and think they are an anti-consumer company.
@@murtadha96you know "a fanboy" isn't someone that uses products and is critical of the company at the same time.
@@murtadha96 Apple is a company, you don't have to love/like it.
Apple fanboy is different from who just likes Apple Products.
Apple fanboy never criticizes, & will curse you if you criticize anything made by Apple.
I have seen people justifying $1000 Pro Stand, *its a freaking stand*
@@Mankepankeperfect answer.....
Apple doesn't seem to realise the EU is going to take this pretty badly and Apple should remember what happened with microsoft, facebook, google. They have absolutely no choice but comply.
Control is the most important thing for Apple, and they will forego making money in order to retain that control.
Crapple:
Less features, less rights, more price, more dogma.
Honestly it’s all about Tim Cook and now Phil. They’re not about innovation but solely about profits, it’s how it’s been ever since Tim took over
I'm happy to start phasing out my Apple devices slowly. First will be replacing my iPhone 14 Pro Max with the Google Pixel 9 Pro when that's released.
At that point, I can already opt out of pretty much all Apple services (as well as on my MacBook).
When the M1 Max shows its age, I'm sure by then, AMD's APUs will be pretty comparable to what Apple will offer in their laptop line.
Cool, but I'll never forgive them for using bandcamp, lieing that they where using them, and then throwing it away when they where done using them.
Fuck epic too.
You know what’s cool? Multi billionaires fighting over my money on social media. The world has a wealth concentration problem and we’re all F’ed because of it.
btw Apple also rejected to work with NVIDIA. Smells same way I guess. They start support only AMD GPUs and then released their own solution on M-chips. I started my Apple journey with hackintosh on Intel+NVIDIA and it worked great, much better in term of performance than latest maxed intel macbook. But because of their decision first I switched my GPU to AMD, and later purchased macbook laptop. Good for them - because they got my money, bad for me - because I lost a lot of productivity cuz macbook not even close to compute performance of modern gaming PC.
I dont get how people are saying theo's an apple shill on twitter when he's got vids like this
Welcome to the conclusion many of us reached _years_ ago. You're going to hate it here.
It is a long time ago decision ..... anything from crapple can cross my door-step .....
Phil ain't wrong tho
Crazy
boycott apple
In no universe is what Epic is doing here an altruistic endeavour to better the world of game development. They made a heap of money running thr Fortnite store, and now they want to make even more running the Unreal Engine Games Store instead.
While it might suck for developers to lose 30% of their revenue to Steam, the fact is the volume of sales is massively increased entirely because of Steam. The fact that Valve doesnt have a monopoly on any platform and entirely survive because they are just leagues better for the consumer than any other alternative right now is more than enough to say the market has spoken on Steam's 30%.
I would say that's a misunderstanding of human nature. Humans are the frog in the pot of boiling water and they're willing to put up with far too much that they shouldn't because they're entirely too lazy to use their legs and jump out. As much as I think Valve is helping the open source community, 30% is still too high for what they do. They're the de facto standard because people don't want to be inconvenienced and have to look for an alternative. And far too many developers and publishers are being lazy by not setting up their own store fronts. Everyone is regressing to the state of a child before my very eyes, in particular in intelligence because they don't even want to learn how anything around them works.
@@anon_y_mousse EA, Microsoft, Ubisoft, Epic, Activision, and many other publishers have setup stores over the last decade, some even longer. Out of all of them, Steam is the only one that is even remotely worth engaging with.
It's not just the Linux support, or the family sharing, or the discounts, controller support, remote play together, cloud saves, global download CDN, gifting, built-in multiplayer services, achievements, etc. Etc., it's the fact that it has all of them. As a consumer, every other platform is a compromise, even ignoring the momentum built up by having an existing library. I'm perfectly happy to buy games on GOG and Itch, since I can get DRM free games there. But I still buy games on Steam, because I have 30 or so friends I play games with, and Steam is just simply the best for playing multiplayer games on.
Factually, 30% isn't too much to charge, since there's been decades of competition, even from companies rolling their own stores so they have a 0% charge, and they're still giving up and going with Steam instead.
Steam "only" needs to increase game sales for a product by 40% to completely nullify its 30% charge. Since EA and Activision have moved back onto Steam, I'm guessing sales went up a lot more than 40%. Nothing stopped these companies offering their own store fronts, they just weighed the options and decided "Actually, running a global e-commerce platform, download distribution CDN, social network, etc. just isn't worth it."
@@zactron1997 So not only did you fail to understand human nature, but you misunderstood what I was saying and you've clearly failed to understand economics. If your sales are increased by 40% and they take 30%, then you've only gained 10% instead of the 40% you deserve for actually making the product. People only think that's worth it because they're lazy and unwilling to learn, and the cycle is self-sustaining. What's worse is most developers and publishers don't even bother to have their own store now to even determine if they would make more with Steam versus their own storefront. If you're a one-off, then it makes sense, even if they're still taking advantage, but not for companies that can pay someone to implement a store. It's not some gargantuan task that requires an entire team to do it either. In fact, if you've got more than one person, it makes no more sense to use any storefront over another especially when you could go with an alternative that yields more profit to those that do the work, like Itch.
@@anon_y_mousseYou might also misunderstand the maths involved here. If Steam takes a 30% cut, you need to sell ~42% more copies on Steam to break even with selling on a completely free platform.
If this was worth doing, Activision, EA, Microsoft, Ubisoft, etc. would still be doing it. But they're not. Because it doesn't make them any more profits than they get by just being on Steam.
Do you seriously think EA is choosing to not make more money because they're lazy?
@@zactron1997 If they've dropped their own storefront in favor of solely using Steam, then yes, lazy both physically and mentally. It's like those companies that lay off hundreds or thousands of workers only to raise their prices anyway. Instead of maintaining their own servers they just dump an asset in the trash and farm it out. It's a short term gain in favor of the long term gain that they could have.
Rotten apple
apple is a joke
Apple also hates repair and they Greenwash like crazy
From what I've seen of their vr device, in a few videos, if the front glass breaks they send a new device instead of fixing the glass. Might have used too strong of a glue, lol. For $800 maybe they ship the glass damaged unit to some place to refurbish and resell.
@@Utrilusits not even glass
@@Utrilus Glue is not an excuse for shipping new device instead of fixing what's really broken. Every adhesive have dilutent/solvent available to loosen it.
@@Utrilus Yup. I saw a user on reddit mention that and what he did was 3D print a plastic cover isntead of the glass which is lighter and more durable.
@@UtrilusYes, because they use parts pairing to such a wild extent on the Vision Pro that if you replace anything except the outer shell with a component from a different unit it will not turn on.
The fact apple basically said "you didn't fanboy us enough so we spite banned you" is kinda a hype move, hope they continue to innovate!
Big man apple in the sky😂😂.
Keep buying every promise and product demo you see ❤
can't wait to see what they come up with next!
They stopped innovating a long time ago. By now they are just rebranding features Android devices had years ago as the newest shit in town. Apple are masters of marketing nothing more.
I like another UA-camr's term "Unnovate"
@@ddg-norysq1464 it goes both ways. There's not much innovation on Android's side either. Can't say Android is not implementing features from iOS.
As someone who makes games, mostly free ones, Apple seem to forget that if it wasn't for the indie dev, they wouldn't have an appstore and history would view the iPhone oh so differently. They are sticking 2 fingers up at developers and consumers, unless those consumers are happy paying 30% more for subscriptions and services purchased on Apple devices, for no reason other than greed.
Apple do not offer 30% worth of support and services to developers, we already pay an annual fee and the fact Apple is one of the biggest publishers of games, without actually making a single game, tells you the story. The EU needs to throw the book at Apple and slap a fine 10% of global revenue. Tim Crook only understands money, so hit the runt where it hurts.
apple consumers ARE happy paying 30% more to have apple products. The rest don't have apple products.
“Epic broke promises that threatens user safety and privacy”
Yes, allowing a cheaper payment option definitely makes me feel threatened
😂
Oh no, a cheaper option that might use less secure means of protecting my payment information.
Worst case I just need to dispute charges in the future, something I likely would've had to do in the future anyways just because of the world being the way it is.
Tim Apple vs Tim Epic.
The battle that will be remembered for centuries to come. Rooting for Tim Epic myself.
They both deserve to lose.
This needs an Epic Rap Battles of History
@@cascassette3412 BEGIN
As much as i hate Epic for killing the Unreal franchise for a stupid children's game, they're doing the right thing here - fighting a shady, malicious giant that no one else has the balls and financial means to tackle.
@@marcdwonn9772 Are you talking about Unreal Tournament? If so didn't expect anyone to remember in 2024 that Epic made that gem lol
Unreal Engine is the downfall of Apple's future of 3D experiences if they don't ever bring it in
Problem is that most people are brainwashed af with brands like apple and will buy the apple alternative of anything just like with the vision pro.
A closed garden of rotten apple. They are surfing on the value of their name but they are tarnishing it. It's overpriced, not repairable and only care about the cash they make. I hate them.
I love it when you accuse someone of awful behavior and they respond with proving you 100% correct.
Apple always has been a shady, malicious company, especially towards it's customers, whom they milk for every penny on every opportunity.
But to see them as spiteful children trashing against rules mama EU has imposed and then lashing out at every opportunity is a new low.
sound more like google than apple to me
And the iSheep still defend them as if their "lives" depend on it.
@@88heiling sorry to tell you Google is actually worse, you have no idea to what length Google is willing to go to collect information and sell them to other companies or use it to enrich other services without your consent. But this is similar to the politics anyway, people can only pick the lesser evil.
@@pencilcheck how so? Are you defending Apple (at any cost) or are you attacking Google?
Is epic much better?
I don't understand how needing the permission of the gatekeeper to launch its competitor is in any world a viable option? Why is it even there in the first place?
Shouldn't the users be able to install the marketplace app like an apk for Android? Why is that not the first and foremost way to comply with the law like this?
Doesn't the DMA make sideloading a possibility? Why do you still need their permission is beyond me and I hope the regulators as well.
Make it make sense!
Why do you need their permission in the first place?
I truly hope EU hands Apple a big fine and make sure they comply. This is so ridiculous.
yeah its absolute bs, but apple is just going into a legal gray area by misinterpreting the law, but honestly the eu will either not do anything for another 2 years, or slap a fine so massive that apple's stocks fall by a major amount
Apple lobbied the E.U to make it look like they were doing something with DMA (a law written by apple, for apple.). Sideloading aint happening baby!
Taking a guess at the specifics here but considering its apple they are probably going down the route of "You can side load but only if it's signed by us cause we still want ot approve even if its not approved for the app store itself" so the epic game store needs to be created under a creator account and signed before being allowed to be installed.
In short casue apple sucks to no end and are trying to go around the spirit of the DMA which never worked out well for others but they think theyre big enough to bully the EU commission into letting them
Because it's called malicious compliance. Apple still wants to act as the gatekeeper, being able to remove apps or charge for them, even for third-party stores. They basically mocked the DMA law and showed EU regulators the middle finger.
I've said it before and will say it again: Apple is a shit company, abusing its powers substantially more than other companies of similar scale (who are doing plenty wrong themselves, just not on this magnitude), and consumers still supporting them are only making the problem worse. It's not just their position as gatekeeper, but also right to repair, blaming users for engineering mistakes (you're holding it wrong, bendgate, butterfly keyboards, thermal throttling, ...), failing to provide the minimal legal warranties in the EU, you name it. I'd love to EU to set an example of this malicious compliance as well Apple's other BS behaviors.
This is informative and unfortunate.
Start a company, make it a hit, and suddenly, folks who did nothing to help want a piece of the action. They announce to everyone that they're after YOUR customers, looking to cash in on your success.
Then if you say no, suddenly you're labeled a shit company abusing its powers, all because you just wanted to run your business in peace.
I would like to see you in this position before talking shit 🙄🙄🙄
@@arnaudlabonne265 And people like you is why apple users get a bad rep. Stop licking their boots, they don't need you to defend them, they have more than enough money to buy PR and pay lawyers if needed.
This doesn't apply when you have more than 50% of most used device on planet and is worth more than multiple countries combined.
@@arnaudlabonne265😢 Oh no, would somebody please think of the poor trillion dollar company. I feel so sorry for apple, that poor thing just wanted to make money in peace 😢😢
Wow, its frustrating to see what an unethical company Apple became under Tim Cook
Apple was always unethical, it just became more obvious when theyre the market leader
Steve Jobs was not much for following rules or allowing users any freedom except the one he approved.
time cook
@@JerryPallath It become more obvious when some heavy weights stepped in like EPIC or EU ... I believe they crippled and screwed small developers and destroyed their business for a long looooong time, but no one noticed .....
Apple's been like this since the 80s. The early compact Macs were actually using the same overpriced, non-upgradable proprietary model that iPhones do. They were also such a failure that Jobs got fired, because he ran around behind everyone's back to make the Macintosh.
Apple was actually the best behaved in the 90s, when Jobs wasn't with the company, and they were doing badly, because they couldn't afford act like a thousand pound gorilla.
No amount of this so called "inovation" wont make me even consider subscribing to the absurdities of apple.
I prefer sticking to and respecting industry standards.
I'm happy I switched away from Mac and iPhone. Glossy exterior, rotten core.
I helped some of my friends moving away from Apple, and they're thankful to me to this day.
I used to have apple now for years with my husband we have Android (I've got the new ultra 24) so much better than apple 😊
I'll be honest: if anybody believes that Apple used to be some kind of bastion of honesty in the past (or even of innovation), they're just fucking delusional.
Apple was NEVER about honesty, nor innovation. Their scummy tactics were with them from the start.
Just look at their claims as far as 30 years back about how they "invented" the mouse (they didn't).
They were never honest.
They never innovated.
The sooner people come to terms with these simple facts, the easier it is to expose Apple for the piece of garbage it is, and ultimately the better for everybody.
_their claims as far as 30 years back about how they "invented" the mouse_
Never heard of this. It would be a bit stupid for Apple to claim the invention of a device that had been around 10 years before the foundation of the company.
Is this another "quote" like "you're holding it wrong", the famous phrase nobody at Apple ever said? In that case, I have a bridge AND a leaning tower to sell you.
I love apple, but this is facts 💯
I'm nobody's fanboy, but having used Macs since 1990 I obviously appreciate and have mostly enjoyed the way that all the many versions of Apple's OS's I've used have worked as a solid platform to run creative applications.
It's important to remember that all the EU is requiring Apple to do is to allow users and developers EXACTLY the same freedoms historically and currently available on MacOS but which are strictly forbidden on iOS.
This is all the more absurd and patently malicious now that Apple Silicon is universal across all Apple hardware - Apple just know better than to expect their MacOS user base to accept constraints and restrictions on what they can and cannot do with their desktop computers. Despite the distinction between desktop and tablet and phone based computing being mostly irrelevent, the general public's ignorant perception that they're different is a gravy train Apple will ride for as long as regulators and legislators allow.
Do you think you own your macbooks and can do whatever with it? Apple has DRM to prevent repair on it and I wouldn't be surprised if they also had a backdoor to remotely brick it whenever they feel like, they just afraid to use it and be caught because mac users are usually a bit more tech savy than phone users
@@slaynnyt8130You're probably right re Apple Silicon Macs - which I don't own and have no intention of ever owning. My youngest Mac is a 2012 MBP because it was the last one that was upgradeable. My other Macs are all hackintoshes.
please daddy apple, please let me install what I want on my property that i paid $1000+ for. Pleaaaaseee..
🦆you apple. You don't own Apple products. You rent them for a one time fee.
My decision to move off their ecosystem is growing more relevant by the day. What the hell...
Reminds me *goes to pay off phone*
Do it. Pull the switch. Get an android. Become free
My next phone is going to be a Pixel, it's just gotten to that point.
You can get a better Android phone than one from Lying Google who already failed to support new features on Pixel 8 which is 6 months old
That visionPRO Unity cut is hilarious, I had no idea but it's so obvious.
So... Apple fanboy is getting more and more redpilled? Being fanboy to anything, to be honest, shouldn't be a thing in professional world. You can be a fan and have preferences, but everything have limits. It's what Louis Rossmann says, but in more HW-wise fashion towards Apple and other companies. That's the dark side of walled gardens and now suddenly people start to awaken, interesting...
This makes me think of the Matrix.
"But, Mr Sweeney... What good is an app store if you cannot advertise it?"
Apple never did the right thing, never will do the right thing. Wake up.
love this channel, keep it up fam. random tech drama is best second monitor content for staying vaguely focused on work lmao
What Apple did should be illegal, and probably is. At the same time, video title is clickbait and Theo ignores what Apple said - nothing to do with a Tweet, everything to do with “you fucked us, now we won’t play”. I feel its a bit dishonest to ignore the fact that Apple isn’t lying here, although what they are doing is illegal.
Great coverage overall but Apple has ALWAYS been hostile to developers. Also it is worth mentioning that their gross profit in 2023 was $169.148B. That is cash in the bank profit after deducting expenses.
Apple is willfully noncomplying with the spirit of the DMA, by technically complying but attaching so much extra red tape around what the DMA says they must allow, that they might as well NOT be in compliance. And this is because the DMA was written by people who are not developers, and it doesn't take into account what is overreaching by a gateway company. As a 3rd Party Marketplace, Apple should have ZERO intractability with anything involved on that marketplace. The only thing apple should be able to do, is make it so that 3rd party marketplaces, and apps distributed from said marketplaces, have no ability to backup data to iCloud, and they would be well within their rights to do just that. Leaving it to those marketplaces to work out their own data backup systems. That would be a perfectly reasonable boundary to set. But no, apple wants to overtax the existence of 3rd party markets on their iOS devices in the name of "quality, and safety" when it is a blatant act of "greed and avarice."
I just keep watching this in hopes that EU Legislators see this continued fight between apple and epic, seeing that as much as I don't really care about epic, they are the only ones with the stones to keep calling out apple on their crap from a corporation vs corporation standpoint. Epic should be talking with the EU legislators in tightening the standards for the DMA to make this kind of overreach impossible. 3rd Party applications should not be subject to any apple oversight, though apple should still retain the ability to bar those applications from apple owned services, such as iCloud. No one should be paying a developer license fee or any form of 'tax' to apple if they are distributing away from the apple app store.
What? They are the most overlord type of business for decades now.
Just don't but apple products. Why do you need EU to step in and tell them to open up a little bit, when you can get:
1) cheaper
2) more open
3) with more features
4) overall better experience
somewhere else.
I really don't get why anyone would use Apple. Seriously. Just don't buy from the company that thinks you are stupid and will pay for overpriced junk with closed software.
The problem is there are too many rich people and they all use iPhones.
Developers need to make sure they reach as many users as possible so they're forced to develop for apple.
But Apple is so fucking pathetic that you can't develop for iOS if you don't own a Mac, so millions of companies and employees buy macbooks just to support iOS users.
You can see how Apple benefits from all of this bullshit as their products are so shit that you can't even repair a broken battery easily.
Yeah it's great that the EGS is good for devs but it's literally an awful platform for consumers, it's missing core features that are present on competing vendors platforms and hasn't been improved significantly in half a decade, it's kinda wild to obfuscate information like that and misrepresent why a store front isn't actually liked by most people. I'd much rather have the feature set of a platform like steam and have the devs take a bigger cut since they wouldn't ever even consider offering the features steam offers, this forces devs to make sure the storefront that manages the applications is actually funded and performs well for the consumers instead of just making them more wealthy :)
I can't imagine a proprietary messaging system and the ability to not have easily accessible control over your file system being worth putting up with living in a closed ecosystem like that.
Why are you an "Apple fanboy"?
Because as the tweet highlighted: they still have some great devs and make some great products.
"...History shows, however, that Epic is verifiably untrustworthy..." Wow, now *there's* the pot calling the kettle black!
Apple's "walled garden" is surrounded by razor-wire. I may have a MacBookPro that I boot up every few months, but pretty much everything I run there is open-source (CCC being the ONLY application I bought for it). I don't buy from Apple's disastrous App Store.
But as for abandoning iOS for Android, that may not be as good of an option as it may seem. Google are just as arrogant assholes as Apple (probably more). Android just has the ability to sideload without hacking the system (except I expect for certain brand phones). In general, don't ever put your dependence on Apple, Microsoft, Google, Amazon, etc.
I am an apple user and I feel like a hostage most of the days. I absolutely will try to switch platforms when time comes to upgrade
Being a developer, although I've never published anything publicly, I wouldn't trust Apple for the exact same reasons Apple don't trust Epic (In their view). Seriously, on a WHIM, without consultation, they'll yank someone product and access because years later, it's now competitive. I flip'n (I use this word because I try hard to keep my posts PG) hate Apple and their treatment to developers. I literally, only allow Apple products on my LAN because my wife has to use it for work, and/or I want to stay married to her. Otherwise, I'd be blocking anything and everything to do with Apple on my network. If I detected an Apple device, it'd get stopped before it got an IP address.
I used to be a Windows Android guy but bought fully in to the Apple ecosystem and it's great for the most part but seriously WTF Apple? Give me a break with this anti competitive, consumer hostile BS, how more Apple fanboys can't be critical of "the one they love", such as Jon Prosser, is just so effing pathetic.
Apple in the 2020s is acting like Microsoft in the late '90s-2000s. Native mobile apps and the ability of OS vendors to dictate all terms related to them is as if MS had succeeded in Embrace Extend Extinguishing the web and then also had eaten the PC market and locked out other operating systems from running on x86.
i do hope apple will let. them back but also hope it comes to the whole world and the unfair tax by apple is ended
even better let us iphone users install anyapp like android and like every PC ever.
i like apple but its deeply sad its not like a Mac PC free to install a 3rdParty app or "Virus hahah"
PS. Cant beleve fortNite is Almost like 10yrs old 2015 2025
`Apple are being too Government strict from a non free speech country.
Epic asks questions which Apple is supposed to answer to comply with the DMA regulations, but instead of answering, they close the account.
Maybe because all their compliance is total BS in the first place. Apple never had the intention to allow a real app store on their devices (they might have under some unknown company they control just for the public opinion...).
It's all just show and deception. Once someone started to ask the real questions, Apple would be either liable if they broke them in the future, so they just terminated the account.
To resume, Apple is afraid that Epic having the financial resources might actually really launch a store and make Apple abide by their own terms. Terms Apple made maliciously but never had the intention to follow. This resumes the whole story. Apple behaves more and more like a criminal entity run by a gang of mobsters.
The cynic and realist in me is not at all surprised, this is just management going mask off. For as long
as I've been aware of their walled garden MO, I've disliked and avoided them. They've always been like this,
overly controlling, fickle... What surprises me is that this didn't happen sooner. To be less charitable
They behave like a petulant child throwing its parents money around to get what it wants
Apple is a lot like Sheldon Cooper, a whiny little shit who will pout until he gets his way and no matter how childish he gets with his friends/family they always give him a pass except I'm talking about a fictional character in a comedy that uses satire to get a laugh out of the audience, Apple is REAL. 👀
Apple is finally starting to get what they deserve for the past 20 years. Very satisfying to see there's still justice in the world. I hope that people are slowly waking up and stop drinking the kool-aid.
It doesn't matter what side you're on. In the same way that Tim Sweeney is free to tweet what he wants, Apple is free to respond the way it wants. As a businessman, its idiotic to throw diplomacy out the window because you are seeking fanboy approval. The fact that he's surprised and is continuing to air out his grievances with the public is foolish. He knows anything he says will be amplified, the media loves a public battle.
Sorry, but the EU's legislation is cucked
What they should've done is force Apple to allow to install apps with an installer just like you can do on Android
Theo as an Apple fanboy & as a developer in existential crisis 😂
Also, theo: I wonder when the multi tab feature will be available in apple vision pro
You know it's bullshit when someone's monetization attempt is characterized repeatedly by Apple as a breach of "security, safety and privacy." They don't even have the nerve to say "we want the money for ourselves!" And while it's perfectly fine to rub that breach of contract in their faces, unless they have terms that say "breach once, banned forever," it makes them look like greedy liars when it comes to regulatory compliance, bringing up the past and nonsensical reasons, instead of just letting them cut their own branch from under their feet, if they're so sure it's likely to happen again.
They're terrible, and their strong stance against openness is what kept me away from their products. I don't care how great the hardware is, if the company is that villain who gets out of their way to stop you from doing what you want with the thing you bought. And then they claim it's all for your security, safety and privacy.
This is exactly why there is a need for politicians who actually know what they are talking about and do act in good faith (I know, unrealistic) because it takes so much more than that to strong arm Apple into compliance.
I love epic and Tim Sweeney. No idea how people can criticise him.
Meanwhile, what Apple loves most is money and monopoly control.
Thats why I've moved off to Android.
I don't feel bad for Sweeney, but I feel bad for the Apple users.
Epic Games Store is doing the timed exclusive bs, that I hate on consoles + they block Fortnite on purpose for Steam Deck / Linux, even though it runs great, it's just locked.
Apple is a lost cause. No doubt macos is a great Unix os and their devices are solid but they are just a garbage company
Get over yourselves. EPIC broke the rules. And they did so EPICLY. Apple has a right to refuse them any access to the platform. No, absolutely no different than any gaming company that does not want to produce one of their games for Mac/iPhone/iPad. They have a right to not do it. So Apple has a right not to deal with them either.
Do some research on the new EU laws
They never intended to allow this app store alternative thing to happen.
I mean its the Law, They HAVE TO Allow it!
You think Steve Jobs would approve of what Apple has become
Other app stores are massive liabilities for Apple and their users, no wonder they can’t accept one where the provider has proven that they planned for intentionally breaking their agreements. Epic succeeded in opening the door, but for good reasons they can’t walk through it themselves. The strategy Epic used worked for allowing other app stores, but not their own.
So Epic wants to distribute their own app store through DMA and to sell an app-store-native fortnite version.
Well how funny, because Apple's own DMA developer agreements specify strictly - You either use our own store, or a 3rd-party store. And only one at a time.
... that's an absolutely insane requirement.
Apple is having the most embarrassing hissy fit of all time. It's fucking hilarious
im still really confused how they can dictate terms for 3rd party app stores
surly they just just have to allow to install the store (or any app) from a file
and the 3rd party stores would have nothing to do with apple at all other than being on an Iphone
I wonder if they could go like "okay, but it's our OS, we don't want that capability there. You can build and install your own OS to install any app, though, just don't expect _our_ silicon to handle it as well as _ours_ " or something like that
Actually even right now it's technically possible to have a third party "store" not in the same sense as a marketplace because they don't allow it. But it is possible since IOS was created, there is this protocol SYNC ML, you can build and MDM (Mobile device management) server on top of that, IOS functions by design with such server that is used to install applications, remove and restrict certain applications based on configuration profiles.
The process of creating your own MDM server is really lengthy and only (currently) allowed under, a partnership agreement with Apple, only for enterprise customers and enterprise needs, think of it as company management solutions, schools, tools that phone distributors such as AT&T, Verizon use to sell lease phones, so they can have control over them in case a device is not being paid, they can simply disable it, or geo locate it.
So to answer the initial question that's how they are going to do it, in order to make the thing work you need a certificate that is only issued by apple, it's a complicated process but you generate a certificate from your company and you issue a CSR that you send to apple which eventually gets validated with the chain of certificates and you get an active MDM certificate that is active for an year. With that certificate you can enroll devices into your own MDM server, and issue commands to those devices using a thing that apple calls "Push magic token" (I know it's stupid, like anything apple names) and in theory you can build a third party store that has lots of apps and anyone can upload anything but apple can still have a whitelist of applications that can be installed and still have the option to disable a store, or a certain application on a third party store as you can very much figure out if you read trough the explanation of how the protocol works simply send a MDM command to the device to remove the app, or block it entirely.
You can still only run apps on iPhones that are approved by Apple.
@@thewhitefalcon8539 you can download stuff from third party stores albeit you need to reinstall it every so often as its certificates expire. iOS is actually more lenient than people think, even in a nonjailbroken state.
Apple is a big greedy company it has been for 10+ years. Who would’ve known? Epic games supports innovation and should be allowed on Apple store! They’re totally not another big company just wanting that juicy money! Reeeeeee 😂
I hope Linux Mobile devices get as good as the desktop has, seriously Google or Apple, will just keep getting more trash the closer they get to losing power and being forced to actually compete.
my main worry about the new iOS apps is the rule that says it can only be on one app store. In the future, everyone will need to have like 50 app stores because they are all on different stores.
Theo, I have been a iOS and macOS developer since 2014 and I have watched myself from admiring Apple to absolutely hating their guts these past few years. You can be more critical of Apple in your videos. You have a voice and if you did along with prominent influencers I believe and hope Apple would mend its ways
Can’t wait for EU reaction 🍿🥤
"We don't want to switch to Android". Well, suit yourself. I will enjoy the freedom and honestly....uh, EASE of use. Yeah, you bought that "it just works" BS from the fruit name company, didn't you? Well, I don't blame you if you haven't truly tried a flagship Android and used it side by side with Apple, for many tasks.
If there are no adults in the room we have to involve Margrethe Vestager.
Who is that
@@IceBlueLugia en.m.wikipedia.org/wiki/Margrethe_Vestager
EU commissioner and general badass
@@IceBlueLugia Basically she's the lady in charge of the EU commission that handles DMA.
I wouldn't trust anything that Sweeney says - he highlights a tweet from Feb 26th, while Apple sent them a letter on the 23rd.
“In the past, Epic has entered into agreements with Apple and then broken them,” Schiller reminds the game maker in the letter dated February 23, 2024. “You also testified that Epic deliberately violated Apple’s rules, to make a point and for financial gain. More recently, you have described our DMA compliance as ‘hot garbage,’ a ‘horror show,’ and a ‘devious new instance of Malicious Compliance.’ And you have complained about what you called ‘Junk Fees’ and ‘Apple taxes.”
Schiller suggests that Epic’s “colorful criticism” combined with its past actions “strongly suggests that Epic Sweden does not intend to follow the rules.” He adds that another intentional breach could “threaten the integrity of the iOS platform, as well as the security and privacy of users.”
“…in plain, unqualified terms, please tell us why we should trust Epic at this time,” he concludes.
----
It is a mess regardless, apple is going downhill quickly behaving like this.
Stop being an apple fanboy.
Good design is a great thing that more companies should do but isnt owned or invented by apple...beyond that the company have been horrible for way too long.
...All the way from becoming famous and patenting stuff they didnt invent, to trying to patent a good common design pattern or heck even a basic ergonomic cue(the slanted tablet), to their terrible pricing abuse, to manufactured changes/upgrades to proprietary bs like non standard cables/ports, not allowing third parties to fix their hardware, lying over faulty hardware, planed obsolescence, cheap and child labor, market cornering, anti-competitiveness...
That isnt a complete list. Similar lists can be made of many companies btw (microsoft, google, amazon) but everyone is fine critizing greedy anti-competitive companies- its only apple that have this cult like shield where people overlook all their BS, and because of that for a long while now apple isnt just 'one of the common big tech baddies' -theyre one of the top ones. Because they know they can get away with much more then any other company
That isnt an bitten apple, its a rotten one. Only the rot is on the inside, the apple looks pretty and fine and will be tasty until you look closer and see the half-eaten worm. Thats their only difference- other companies cant hide how full of bs they are. Apples bs is covered in golden plating (wic btw isnt actual gold but they will charge you twice the price of gold for it, and the unique cleaning cloth to polish said golden turd). But it will be the most smooth, pretty and balanced golden turd you ever seen, the perfect golden turd until next years new g-turd air.
I think Apple has always wanted to be an overlord beloved by consumers... Partner to developers (or anyone else - including consumers), has never truly been there thing.
If they were people focused, they wouldn't have gone the route of very high prices and margins that reduce access to many would be consumers. They're fundamentally self-centered and always have been.
They want to be the group that defines other people's direction... Sometimes that turns out well, and sometimes not.
Personally though, I still find the EU judgments to be cringe... If the consumers aren't changing their minds about wanting Apple products, then it's not the place of governments of mostly decaying countries to try and decide what others should be doing.
Just gonna say that this is the same company Apple has always been, the EU is just tearing the mask off a bit
I say this as someone who truly loves Apple's hardware and find their software fine. I just HATE the company... I say while I own an iPhone and bought my wife a macbook. They have the best value proposition (over time) for the m1 macbooks, but the company is awful
I am about as far from an Apple fanboy as it's possible to get. I did not experience the time when Apple was for the consumer. Thoroughout my entire life Apple has been the abusive spouse to their customers while their customers continually keep insisting that it's for their own good. I have been flabergasted and appalled in equal measure at the things Apple have done to exploit their customers, everything from planned obsolescence to their current recalcitrance to comply with one of the few reasonable and beneficial measures the EU has implemented recently.
It continually amazes me how Apple fanboys will defend their evil ways. I use Microsoft, but I have never defended or denied their evil in how they crush potential competitors, but their evil was not targeted against their customers until Win 11, only towards any potential rivals, no matter how small.
Of course, Win 11 is why I am familiarizing myself with Debian Linux, as I foresee a near future where I abandon Microsoft for their increasingly controlling, oppressive, and evil ways. It continually mystifies me why Apple's customers didn't abandon them years ago.
Joke: Hello. I am from the legal team of Apple Inc. Due to what you have said in this video, your apple cloud account has been suspended.
I’m sorry but epic putting on the puppy dawg eyes and “pweese be a good person apple” is rich considering the cancer they are to gaming micro transactions you could call them once in a generation innovators. I
I’m definitely an Apple fanboy, but Cook has ushered in a new Apple. They no longer innovate, live off the creative genius of the previous crew(Ives, Jobs, et al). Now they are all identity politics and making sure they re woke. Luckily for them, they have inherited such a massive lead, they’ll be able to continue sniffing their own farts for the foreseeable future.
This hurts Epic and will have fallout for Apple. As a person who loathes both companies with a passion, it feels like Christmas came early.
I fail to understand even after the consistent "F*** you" from apple to developers and user alike, how do apple fanboys still exist ? Simping to a whole different level here
Despite Apple’s many many many faults, this move makes lots of sense to me. Well, I can understand the justification they provide.
Epic in the past agreed to a contract, then intentionally broke it, and leveraged Apples reaction against them. And cost Apple lots of time, money, and and bad press. Now they’re still actively talking shit about Apple while saying, trust us, we won’t do it again.
I do still appreciate that a company just looking to optimize its profits is fighting with another company that’s just trying to optimize its profits, hopefully the result is maybe that the only true winners are the consumers.
So basically, when someone doesn’t bend over backwards for them and treat them like they are god they are all the sudden a hater and disrespectful? This is why y’all let apple get away with everything lol. Because anytime they are criticized they do stuff like this. This mentality is also present when they invite certain creators to their events while conveniently other more critical creators are left out. I personally have not seen that level of censorship with any other company. For example, when people have an issue with Samsung the fans let them know and Samsungs LISTENS lol. I feel like a company should be able to take criticism, is that too much to ask from Apple?
Tim Sweeny to Apple: I love you guys, it's just, that, can you go back to your roots?
Apple: I'm sorry, roots? We have no idea what you mean. We were always this way.