Jesse, I always appreciate your honesty and insight! Thanks for sharing your acquired wisdom with us. One additional concern which you have addressed in other videos...What precisely are the client's expectations for production values / quality? Are the audio files already edited for content and/or treated for normalization, noise reduction, eq, compression, etc?
Thanks again for the kind words. I didn’t address the audio work because there wasn’t any being done on this project. This is an existing course and all the audio is already finalized. To go a little deeper and answer your question about their expectations about quality, this is where the irony enters the equation. When we asked what mattered most, it was quality and speed. They want the new videos and slides to look sleek and modern. When I asked about the audio the response was along the lines of, “We recorded this 10 years ago and didn’t know what we were doing. We didn’t use a mic and didn’t know to keep the original Wav files, so all we have are the mp3s.” So, we have 10 year old mp3s, which I have to assume are low bit rate. The sample they sent me didn’t sound great. It wasn’t edited and, since it’s 10 years old, it hasn’t been cleaned up so there’s a good amount of reverb. This client doesn’t understand the simple concept that you are being judged by your audio quality more than the visual presentation. There was a study a few years ago that found poor audio quality results in the presentation and presenter being less credible and trust worthy than if the audio quality is higher. This is backed up by all the experienced UA-cam coaches who tell us that the audio quality is more important than the video.
Jesse, I always appreciate your honesty and insight! Thanks for sharing your acquired wisdom with us. One additional concern which you have addressed in other videos...What precisely are the client's expectations for production values / quality? Are the audio files already edited for content and/or treated for normalization, noise reduction, eq, compression, etc?
Thanks again for the kind words. I didn’t address the audio work because there wasn’t any being done on this project. This is an existing course and all the audio is already finalized.
To go a little deeper and answer your question about their expectations about quality, this is where the irony enters the equation.
When we asked what mattered most, it was quality and speed. They want the new videos and slides to look sleek and modern.
When I asked about the audio the response was along the lines of, “We recorded this 10 years ago and didn’t know what we were doing. We didn’t use a mic and didn’t know to keep the original Wav files, so all we have are the mp3s.”
So, we have 10 year old mp3s, which I have to assume are low bit rate. The sample they sent me didn’t sound great. It wasn’t edited and, since it’s 10 years old, it hasn’t been cleaned up so there’s a good amount of reverb.
This client doesn’t understand the simple concept that you are being judged by your audio quality more than the visual presentation. There was a study a few years ago that found poor audio quality results in the presentation and presenter being less credible and trust worthy than if the audio quality is higher. This is backed up by all the experienced UA-cam coaches who tell us that the audio quality is more important than the video.