'Strategist Revival' | Martin Beverley, CSO at adam&eveDDB

Dive into the mind of a top advertising strategist in this insightful interview with Martin Beverley, Chief Strategy Officer at Adam&Eve London. Discover how psychology, empathy, and innovation drive successful campaigns in today's market. Martin shares his expertise on:
• The power of field research and understanding consumer behavior
• Why "putting feeling first" is crucial in advertising
• How diversity and inclusion lead to better, more effective work
• The evolving role of AI in strategic planning
Whether you're a seasoned professional or aspiring strategist, this episode offers valuable insights into the art and science of strategic planning in advertising. Join us as we explore the strategies behind some of the industry's most impactful campaigns and discuss the future of advertising in a rapidly changing world.

[@rafaelfarina8730]

Great chat mates

[@StrategistRevival-rp8el]

Thanks a lot, Rafa!