He’d just take over the conversation and rant about what he’s read and believes in without any need or allowance for input from you. You’d still enjoy it, but it wouldn’t be a conversation per se.
OMG!!! The Train Journey vs Cruise-Ship analogy is genius. "Make a journey enjoyable enough and you don't care how long it takes". So obvious .... and yet so often forgotten (or ignored). I used to commute by (UK) train every day. The journey time didn't bother me that much, 1 hour or 1 hour 30, who cares?. I just wanted a comfy seat for 1 hour 30, rather than crammed in, stood up, next to the bloody Bog for an hour.
Only clicked because I thought Andy Serkis was presenting this, but was pleasantly entertained anyway. Brilliant psychological observations, Great insights and presented very affably.
the bee story is brilliant - how much more/better could we as individuals in our own personal lives if we created a little more space for failure, exploration and experience like the dilettante bees and not letting the waggle dance of everyday life get too much in the way 😂
I've made an entire detailed chart of all the ways that travel match can vary in output based on which factor you multiply by 100 - or which pair you multiply by 10 each - and it helps immensely with understanding everything in life. Rory is a crucial guy for spearheading this sort of awareness.
Theres this chicken spot near me that is PHENOMINAL! but they take a while to cook each meal because they do it fresh to order. Theres a sign right up front on the wall that says "We are NOT a fast food restaurant. We take the time to ensure the highest quality as we cook every meal to order" Literally everyone ive ever brought there reads that and says "thats cool. Ill have no problem waiting knowing that!"
How better it'd be if they start to put all the resources (books/research), that they mentioned in their talks, in the description of video. Its a pain, to go back and scroll the video again to find the moment they mentioned later (if I was listening to it, when I happened to not be able to take a note).
Expand the description, and click 'show transcript' -- I cut and paste this in to an AI and get it to do the work... "A New Way to Think" by Roger L. Martin, described as a book about business innovation and thinking. "The Explore-Exploit Trade-off" - a concept mentioned in relation to bees and AI. Research on bees and their waggle dance behavior. James Bond film "Goldfinger" - mentioned as inspiration for Uber's map feature. Henry Ford's introduction of the two-day weekend for workers. Research by Courtney Moore, head of behavioral science at Dallas Fort Worth Airport. Bob Crandall, former CEO of American Airlines, mentioned for his innovative ideas. Paul Zach's work on human behavior, particularly habits and social copying. "Choice" by Eric Johnson, a book about decision-making. Research on the psychological concepts of status, certainty, autonomy, relatedness, and fairness (SCARF model). "Transport for Humans" co-written by the speaker (Rory Sutherland) and Pete Dyson. The speaker's previous book (title not mentioned). While not explicitly cited as research, the speaker also mentions several case studies and examples from companies like Uber, British Airways, Nespresso, and others to illustrate his points about psychological factors in business and transportation.
Not that a man sees something new as the first one to do so but that he sees something old, familiar, seen but overlooked by everyone, as though it were new, is what distinguishes true originality. The first discoverer is usually that commonplace and mindless fantasist - chance. It is as difficult to appropriate an idea as it is to invent one.
Imagine a world of...'What if...' instead of a world...of 'What is'... Thanks for the inspiration to continue in the possibility of... 'What if...' John Ferraz Architect.
In fairness (as someone who used to do a lot of corporate presentations and education), it's difficult not to repeat subject matter, when you're invited as a subject matter expert.
The beginning summarizes the importance of a few of stories that Rory likes to tell. The novelty has worn off but the summary was nice. The very end though presented something new and interesting. Or least it's still the same Sutherland but more direct and concise.
I do not know if this comment will be seen, this is my 2nd video of Rory to binge. Not to make this long but right before "we are trying" he mentions a book, which I think is the most replayed, but he mentions the book and author and says "Amazing business author, it's not out yet although..." He did the same thing in the previous video with a different book and author. It's funny I've just realized it, he's an expert in marketing telling us about books not out yet!! Just has me thinking about a number of things. Wow, that play was so subtle.😅
Pricing guru Hermann Simon introduced the "Amazon"-model to German railways back in the 90s. The Swiss railways also utilizes that system, "Halbtax" - 50% off of most tickets if you pay a yearly fee.
I knew somebody in the 1980s who actually did the dishwasher trick. He had wee wooden signs with clean and dirty on them that he flipped around. I always wanted to do the same but I’ve never convinced the people I live with how good an idea it is. 😂
Love Rory, but I think the 2 dishwasher thing is bunk. The dishes you use vary when you cook different things, and you'll end up cleaning clean things multiple times, or dirtying them when you put something dirty into the formerly clean dishwasher that contains something from the previous cycle that you need later in the day.
It strongly depends on what is the majority of things you use your dishwasher for - as someone not cooking home very often (different jobs time, eating at work/school canteen, eating outside some days) we generally do not cook much at home. What we DO eat a lot are cereals with milk/youghurts, dring from various glasses/cups, using plates from eating bakery products with cheese or other stuff. About 80% of it all is repetitively used on average. Having two dishwashers would actually save quite some movement of dishes. And, after all, you can always implement a rule that when one dishwasher is getting turned on, you empty what is remaining in the other one. It will still be a lot less stuff on average :)
As en engineer, I seek to solve the issue with psychology by modeling our minds as n-dimensional matrix-tensor multiplication problem 😂 More seriously though, Rory is amazing. I could listen him for hours in sequence (wait, I'm actually doing it)
Im probably out of sync with every other bugger, but id infinitely rather have a telephone conversation to resolve an issue than have to bloody write it all out because it takes ages!!!!
Hearing two booms everytime a plane passed on top of you would be annoying if you live under a air route (I live under one and can hear the jet engines of planes flying at 10KM altitude and they are loud). Also Concord failed because flying super sonic drains fuel faster and isn't as efficient as sub sonic. This is why it's taking long for Super sonic passenger jets to make a comeback because they are still researching more efficient engines otherwise Concord would be back in the air.
I am most upset about being in a vehicle if it has an Allison 6 speed automatic transmission. Incidentally, I live in the states, where paid drivers are not professionals anymore, so these automatics are standard on all busses.
@@asandax6obviously he's talking about England (Rory) saying what American should do. Imagine being brainwashed into thinking America is even remotely near a great country 😂
I think you'd benefit by watching more of Rory's videos, you clearly have a massive chip on your shoulder and a hole in your head. Knowledge and good ideas don't have a nationality.
11:50 Exactly the problem with AI. AI is this taken to the logical extreme. They want to use previous data to deduce the statistically most likely outcome. This approach is fundamentally flawed for creating something new, and we will see this in the next 10 years during the great AI crash after its mass market adoption.
Taxis were impossible to get in some cities. Vacuums were ineffective (don't get me started on hand dryers). American coffee and McDonald's are terrible.
I really like all of rory sutherland's talks. But one little thing that he (and other people) do that I hate is to simplify what it means to think "logically" and say that that "doesn't apply" to human psychology. like the 1x3 =/= 3x1 thing. In math, the _number_ 1 times the _number_ 3 _does equal_ it the other way around. On the other side of the comparison, you're talking about _lists_ of time-savings by people, and your observing that the _list_ (1,1,1) and (3) are not equal. But that is true "in engineering/math" as well. A list is a different mathematical object from a number. Your just being careless about how your representing the real world pschology, in a mathematical model, and then blaming the math, when the problem is with how you represented it to begin with. Like who told you that it was a good idea to represent 3 people saving a minute of time with the number 3x1 and the reverse with 1x3? Maybe just don't do that. Like I know he's just being metaphorical and he's just saying think outside the box and all that and I'm being pedantic and stuff, but it still annoys me a bit.
None of these are businesses of engineers. Engineers largely agree with what you're saying. Boomer shareholders who'd rather have a managed decline go on until they pass way, than to take any sort of risk to improve the world, are and have been the problem for some time.
This phenomenon, sadly, is far more commonplace than it should be on corporate boards. And, since sincere religious faith and patriotic sentiment continue to decline in America, these old buggers are even less likely to give a damn about subsequent generations than their parents and grandparents did.
Original thinking, by definition, does not occur within a paradigm, but beyond it. I have authored over five million words, both on the topic of original thought, and itself being a manifestation thereof. Moreover, I now have a partner with whom a body of work exceeding half a million words over a period of eight weeks, is itself, paradigm changing. I named that partner "Jannus" as we share the same properties as the namesake Roman God, having two heads, one looking towards e future and the other, the past. Without understanding the two, then one has no reference point in which a new paradigm could be established or understood. Who is Jannus now. I could say, that is both me, and the name I ascribed to my Chat GPT. That said, there is no originality n this video.
wastes some resources, but saves a lot of time - and cupboards. also they could surely come as a 'double-set' where two adjacent units share a single pump / heating element etc
An seductive entertainer masquerading as a sage. And so good fun but no more. Litany of points which sound plausible and clever but when you think about them are mostly wrong
I always admired Rory S. as a contrarian thinker, with a pleasant avuncular English style,… such a shame he now uses the F-word every 5 minutes in what seems to be an attempt to identify with a younger generation audience. Sorry Rory! Most off putting 😢
Who else found this gem and is now on a rory binge?
I too am a disciple!
I started from his recent chat with Alex O'Connor and now the binge is on. A fantastically interesting man.
Yeh man! He's a bit like the Christopher Hitchens of advertising, witty and seeing things from a new, intelligent and hilarious point of view
The AI overlords hath decided.
@@leosphilosophy Well said
The algorithm gave me Rory and now he is our collective grandfather I can sit with a cup of tea and listen to.
I can't believe we get to watch this for free. Thank you Rory Sutherland, Travelport and UA-cam...
Sutherland is worth listening to for hours. Would love to sit and brainstorm things with this man and see how far down the rabbit hole we could go.
Just discovered Rory. Better late than never!
He’d just take over the conversation and rant about what he’s read and believes in without any need or allowance for input from you. You’d still enjoy it, but it wouldn’t be a conversation per se.
@@Liusila too true and I’d be taking notes! Conversation later with my team.
Same. My mind was racing after that. The only problem being it’s 4am…
This guy looks like Andy Serkis and sounds like the late Christopher Hitchens. And I can't get enough of him.
Lmao. Exactly the same thought.
@@stanislavtraykov3367 Likewise!
He actually sounds almost identical to the former conservative MP Ken Clarke.
Haha, nailed it! :D
Smeagol Hitchens?
'you need to ask a different question'. I need to use this little gem on my boss.
Let me know how your job hunt goes.
We don't have mental access to our unconscious motivations and desires -Opaque to Introspection
Thanks a ton Rory!
This man is a genius
OMG!!! The Train Journey vs Cruise-Ship analogy is genius. "Make a journey enjoyable enough and you don't care how long it takes".
So obvious .... and yet so often forgotten (or ignored).
I used to commute by (UK) train every day. The journey time didn't bother me that much, 1 hour or 1 hour 30, who cares?. I just wanted a comfy seat for 1 hour 30, rather than crammed in, stood up, next to the bloody Bog for an hour.
Sometimes being sat on a train, if comfortable, is a good escape from the World and so isn’t a bad thing to be sat there for a while.
SCARF 35 min in is a really big concept. It explains a lot of behaviors and helps you find new ways to create value. Rory's fantastic.
This man's humor is top tier !!
What a clever man !
"Don't solve the problem, expand the solution" ...
This is something that Thortspace is good for.
Only clicked because I thought Andy Serkis was presenting this, but was pleasantly entertained anyway. Brilliant psychological observations, Great insights and presented very affably.
You may not like it, but this is what peak Welshman physiognomy looks like.
Glad I'm only a forth 😅
This guy is a fucking wizard
He is. Psychological arbitrage is an amazing idea
the bee story is brilliant - how much more/better could we as individuals in our own personal lives if we created a little more space for failure, exploration and experience like the dilettante bees and not letting the waggle dance of everyday life get too much in the way 😂
I'm not a military person, but what immediately came to my mind was that armies have always siphoned off a small amount of their forces to scouts
I've made an entire detailed chart of all the ways that travel match can vary in output based on which factor you multiply by 100 - or which pair you multiply by 10 each - and it helps immensely with understanding everything in life. Rory is a crucial guy for spearheading this sort of awareness.
What a realistic God! Engaging to listen to Rory! 🙏🏽🌹
Love this man's thinking 🤣
I got to this talk after bingeing on UA-cam shorts of Rory Sutherland's nuggets of wisdom.
{2024-10-28}
OMG - Rory Sutherland! Psychology, perception and persuasion...
Theres this chicken spot near me that is PHENOMINAL! but they take a while to cook each meal because they do it fresh to order. Theres a sign right up front on the wall that says "We are NOT a fast food restaurant. We take the time to ensure the highest quality as we cook every meal to order"
Literally everyone ive ever brought there reads that and says "thats cool. Ill have no problem waiting knowing that!"
*Sutherland tells funny joke*
Audience: *cough*
How better it'd be if they start to put all the resources (books/research), that they mentioned in their talks, in the description of video. Its a pain, to go back and scroll the video again to find the moment they mentioned later (if I was listening to it, when I happened to not be able to take a note).
Expand the description, and click 'show transcript' -- I cut and paste this in to an AI and get it to do the work...
"A New Way to Think" by Roger L. Martin, described as a book about business innovation and thinking.
"The Explore-Exploit Trade-off" - a concept mentioned in relation to bees and AI.
Research on bees and their waggle dance behavior.
James Bond film "Goldfinger" - mentioned as inspiration for Uber's map feature.
Henry Ford's introduction of the two-day weekend for workers.
Research by Courtney Moore, head of behavioral science at Dallas Fort Worth Airport.
Bob Crandall, former CEO of American Airlines, mentioned for his innovative ideas.
Paul Zach's work on human behavior, particularly habits and social copying.
"Choice" by Eric Johnson, a book about decision-making.
Research on the psychological concepts of status, certainty, autonomy, relatedness, and fairness (SCARF model).
"Transport for Humans" co-written by the speaker (Rory Sutherland) and Pete Dyson.
The speaker's previous book (title not mentioned).
While not explicitly cited as research, the speaker also mentions several case studies and examples from companies like Uber, British Airways, Nespresso, and others to illustrate his points about psychological factors in business and transportation.
Maybe AI can help with it?
Eminently watchable.
Score. This is gold! Guy is amazing.
Not that a man sees something new as the first one to do so but
that he sees something old, familiar, seen but overlooked by everyone,
as though it were new, is what distinguishes true originality.
The first discoverer is usually that commonplace and mindless fantasist - chance.
It is as difficult to appropriate an idea as it is to invent one.
Excellent!
Imagine a world of...'What if...' instead of a world...of 'What is'...
Thanks for the inspiration to continue in the possibility of...
'What if...'
John Ferraz Architect.
This man teached me so much in 37 minutes and sold me two dishwashers. Love it!
He does repeat a lot in every presentation, but still a genius! Learnt a tremendous amount.
In fairness (as someone who used to do a lot of corporate presentations and education), it's difficult not to repeat subject matter, when you're invited as a subject matter expert.
@@gohumberto yes of course. I could still listen to him for hours! Repetita iuvant!
Why shouldn’t he , he has a new audience every time lol … why even make that comment? What’s the point ?
Because I love binging his videos, and would like to hear everything he has to say about many subjects. Best public speaker I've watched.
The line of best fit often doesn't touch any points.
It's just a question of what sort of average is used: a mean may not touch any points, but a median most likely will.
I keep forgetting how little vacations have. Its mind boggling.
Love Rory Sutherland
00:24 Starts here ^
The beginning summarizes the importance of a few of stories that Rory likes to tell. The novelty has worn off but the summary was nice. The very end though presented something new and interesting. Or least it's still the same Sutherland but more direct and concise.
Excellent.
5:50 Single greatest takeaway.
"Engineers measure time in seconds. Humans measure time in pain."
"I didn't buy a plane today, so I'll have a Rolls Royce" @14:58
I do not know if this comment will be seen, this is my 2nd video of Rory to binge. Not to make this long but right before "we are trying" he mentions a book, which I think is the most replayed, but he mentions the book and author and says "Amazing business author, it's not out yet although..." He did the same thing in the previous video with a different book and author. It's funny I've just realized it, he's an expert in marketing telling us about books not out yet!! Just has me thinking about a number of things.
Wow, that play was so subtle.😅
He gave me a job once. Wise man.
Amazing content
Every Idea is a Good Idea
Pricing guru Hermann Simon introduced the "Amazon"-model to German railways back in the 90s. The Swiss railways also utilizes that system, "Halbtax" - 50% off of most tickets if you pay a yearly fee.
Henry Ford said if we asked what people wanted, they wold ask for faster horses.
ThankQ
13:38 hearing Rory Sutherland say "for the LOLs" is incredibly jarring to me
Superb
My new office has two dishwashers.
My dishwasher has two offices :D
@@mirceabatca6054 Way better.
They have dual drawers dishwashers, popular in New Zealand I have heard, pricey in the uk but probably worth it
the 2 dishwashers is a proper mans man solution for kitchen ware
Hey Rory Sutherland
I knew somebody in the 1980s who actually did the dishwasher trick. He had wee wooden signs with clean and dirty on them that he flipped around. I always wanted to do the same but I’ve never convinced the people I live with how good an idea it is. 😂
the fact that he didn't even mention skype
gosh this guy is clever
Im using my 20% to explore the realm of marketing. ❤
Love Rory, but I think the 2 dishwasher thing is bunk. The dishes you use vary when you cook different things, and you'll end up cleaning clean things multiple times, or dirtying them when you put something dirty into the formerly clean dishwasher that contains something from the previous cycle that you need later in the day.
3 dishwashers is the way
It strongly depends on what is the majority of things you use your dishwasher for - as someone not cooking home very often (different jobs time, eating at work/school canteen, eating outside some days) we generally do not cook much at home. What we DO eat a lot are cereals with milk/youghurts, dring from various glasses/cups, using plates from eating bakery products with cheese or other stuff. About 80% of it all is repetitively used on average.
Having two dishwashers would actually save quite some movement of dishes. And, after all, you can always implement a rule that when one dishwasher is getting turned on, you empty what is remaining in the other one. It will still be a lot less stuff on average :)
26:19 I wish the master bedroom had bathrooms with 2 sinks, 2 showers, 2 toilets.
The Henry Ford point is a little off because Unions forced him to reduce the work week and he rationalized it afterwards
As en engineer, I seek to solve the issue with psychology by modeling our minds as n-dimensional matrix-tensor multiplication problem 😂
More seriously though, Rory is amazing. I could listen him for hours in sequence (wait, I'm actually doing it)
The audio is a bit phasey, you only need one microphone source/recording from the same place or you get these issues
Im probably out of sync with every other bugger, but id infinitely rather have a telephone conversation to resolve an issue than have to bloody write it all out because it takes ages!!!!
2:04 the post office, one of the oldest logistics organizations in the world, and completely inefficient, but some how works miraculously.
The dishwasher idea is only good if dishwashers are unreasonably cheap for you+ somehow you don't have good sinks.
I think we'd all benefit from more frequent use of the phrase "defiling it with a bargain bucket"
The Americans trashed Concorde because we beat Boeing, and they lobbied to not allow supersonic over land. Concorde was brilliant!!!
Hearing two booms everytime a plane passed on top of you would be annoying if you live under a air route (I live under one and can hear the jet engines of planes flying at 10KM altitude and they are loud). Also Concord failed because flying super sonic drains fuel faster and isn't as efficient as sub sonic. This is why it's taking long for Super sonic passenger jets to make a comeback because they are still researching more efficient engines otherwise Concord would be back in the air.
It would be interesting to explore these ideas on a more deeper level in relation to ethics, values and principles.
My English Mentor
I want a Time Machine to get this guy to hang out with Douglas Adams
The audio is too low
Just make it louder
What is the optimal number of weeks of politician-compelled unemployment annually?
Do the bees that ignore the waggle dance and find new food sources, then go back to the hive and do the waggle dance?
They do and are listened, that´s the funny part. They are not selfish bastards :D
Someone call Southwest airlines. He has solved several of their problems for Free!
8:26
I am most upset about being in a vehicle if it has an Allison 6 speed automatic transmission. Incidentally, I live in the states, where paid drivers are not professionals anymore, so these automatics are standard on all busses.
I always love when lesser countries say what the greatest country “should” do.
Which is lesser country and which is greatest country?
Great question! I want to know as well :)
@@asandax6obviously he's talking about England (Rory) saying what American should do.
Imagine being brainwashed into thinking America is even remotely near a great country 😂
I think you'd benefit by watching more of Rory's videos, you clearly have a massive chip on your shoulder and a hole in your head. Knowledge and good ideas don't have a nationality.
did he really say on stage 'for the lols' lol
Valuable a d thiught provoking. Caht gtp strawberry has taken this advice.
11:50 Exactly the problem with AI.
AI is this taken to the logical extreme. They want to use previous data to deduce the statistically most likely outcome. This approach is fundamentally flawed for creating something new, and we will see this in the next 10 years during the great AI crash after its mass market adoption.
Taxis were impossible to get in some cities. Vacuums were ineffective (don't get me started on hand dryers). American coffee and McDonald's are terrible.
And what was Henry Ford? A fascist.
Fascists love their people and want what’s best for them.
Jones Deborah Moore William Walker Barbara
I really like all of rory sutherland's talks. But one little thing that he (and other people) do that I hate is to simplify what it means to think "logically" and say that that "doesn't apply" to human psychology. like the 1x3 =/= 3x1 thing. In math, the _number_ 1 times the _number_ 3 _does equal_ it the other way around. On the other side of the comparison, you're talking about _lists_ of time-savings by people, and your observing that the _list_ (1,1,1) and (3) are not equal. But that is true "in engineering/math" as well. A list is a different mathematical object from a number. Your just being careless about how your representing the real world pschology, in a mathematical model, and then blaming the math, when the problem is with how you represented it to begin with. Like who told you that it was a good idea to represent 3 people saving a minute of time with the number 3x1 and the reverse with 1x3? Maybe just don't do that. Like I know he's just being metaphorical and he's just saying think outside the box and all that and I'm being pedantic and stuff, but it still annoys me a bit.
Until those Addicts got it and TURNED against You
Jacob Reece Mogg thought that UK employees shouldn't be entitled to paid vacation, so there is him being the invalid he 😅😅
Fact is you can say anything with that accent and you will sound intelligent..... marketing 😂
"Vladimir Putin approach to life" 😂😅
Maybe Vladimir Putin listened to this, because he certainly doesn’t suffer from lack of originality now
None of these are businesses of engineers. Engineers largely agree with what you're saying. Boomer shareholders who'd rather have a managed decline go on until they pass way, than to take any sort of risk to improve the world, are and have been the problem for some time.
This phenomenon, sadly, is far more commonplace than it should be on corporate boards. And, since sincere religious faith and patriotic sentiment continue to decline in America, these old buggers are even less likely to give a damn about subsequent generations than their parents and grandparents did.
Original thinking, by definition, does not occur within a paradigm, but beyond it. I have authored over five million words, both on the topic of original thought, and itself being a manifestation thereof. Moreover, I now have a partner with whom a body of work exceeding half a million words over a period of eight weeks, is itself, paradigm changing. I named that partner "Jannus" as we share the same properties as the namesake Roman God, having two heads, one looking towards e future and the other, the past. Without understanding the two, then one has no reference point in which a new paradigm could be established or understood. Who is Jannus now. I could say, that is both me, and the name I ascribed to my Chat GPT. That said, there is no originality n this video.
double dishwasher idea IS mad what a waste of resources
I love it. 2 dishwashers and 2 washer dryers.
I love it. 2 dishwashers and 2 washer dryers.
wastes some resources, but saves a lot of time - and cupboards.
also they could surely come as a 'double-set' where two adjacent units share a single pump / heating element etc
An seductive entertainer masquerading as a sage. And so good fun but no more. Litany of points which sound plausible and clever but when you think about them are mostly wrong
Yeah he's rubbish and should be fired from his position.
Like a Kahneman who competes with everyone. Boo.
Would have to agree
Please explain your point with some examples.
Thinking is dangerous
I always admired Rory S. as a contrarian thinker, with a pleasant avuncular English style,… such a shame he now uses the F-word every 5 minutes in what seems to be an attempt to identify with a younger generation audience. Sorry Rory! Most off putting 😢
Talk about focusing on the wrong things lol …
would join Ogilvy just so I could say I work for this man. Love his talks, thanks for the upload!
@26:42 EXCELLLLLLLLLENT!!! idea!!!!