I used to drink Surge all the time when it was out. I felt it had less of a sugary sweet taste like Mountain Dew, while still tasting citrusy. Plus that bright green color is so iconic.
We had a Surge branded soda vending machine in my High School. It looked pretty much like you'd imagine. It was green with the big Surge label on the front. The weird thing about it was that on the side of the machine there was a picture of some "extreme" teenagers in mid yell like things were so "extreme" they couldn't help but to scream and in the background of that picture there was a blurred out but still unmistakable image of a Skee-Ball machine. I can tell you this amused my friends and I to no end and "Extreme Skee-Ball!" became an inside joke among us for quite a while.
you went from Surge to the comeback of Mellow Yellow and completely overlooked the short-lived rollercoaster of a citrus soda that was Vault, also produced by Coca-Cola. Vault was wild and nearly filled the Surge-shaped hole that loomed heavy within my teenage heart.
Vault - “ get to it “ As though it was the more professional and ambition surge minus the flavor. Surge and Vault is like comparing Tony Hawk to Bam Margera only instead of flavor we’re comparing skills.
Man I’ve always remembered this soda from my childhood. The apartment complex I was living in as a child had a vending machine at the pool and I would always go up there to buy a Surge. Good times.
We actually had Surge machines in our high school, it was 25 cents a can. I still remember some guys chugging it & acting like they just couldn't control themselves, lol.
Man, Surge was great. Those were the days where me and my friends would pull caps off tossed out 20oz soda bottles looking for free drinks. They were always running those promotions and literally most people seemed to overlook them. On a good day we could find ourselves with 12 free sodas between coke and pepsi brands. For middle schoolers that was treasure.
Were those the same Pepsico 20 oz bottles that had a B1G1 free label under the cap the you could read if you held the bottle upright and looked under the cap before buying it? I remember a friend and I checking bottles at the convenience store before buying them.
I went to a nascar race when I was 12 and spent about half of the time under the bleachers collecting winning caps. People were too busy watching the race to pay attention to the cap and then they just dropped the bottles through the openings in the bleachers. I filled a big plastic sack full. I had over 100 winning caps and could have got lots more. I gave at least half of them away.
I remember in high school the vendor guy came in with a rolling bucket of Surge and handed them out free. They did it every two days for two months. So when the machine came in, we were all so caffeine and flavor addicted that the only way any other machine got any money was if the Surge machine needed to be restocked. I still want one.
@@CastleBravo023 I've seen a few places around me have Jolt from time to time as a promotional item. Usually only around for a summer and usually when I get a feeling for one the promo is over and back to not seeing it again for another half decade.
When it came out, our middle school gave cans away for free, full backpacks of it. Then they set up a 3 dedicated vending machine setup for Surge, with its name stretching across all 3 at 25 cents a can, Half the cost of normal cans. Kids used to buy the machines out, till the officials started locking the purchase times down.
Same here minus the vending machines. They placed cylindrical coolers at the intersections of all the hallways and filled them with mostly warm Surge cans.
I loved Surge. They brought some to my high school to promote it back in the 90's. My family didn't drink a lot of soda, but after that I drank Surge whenever I could. When I could no longer get it, I stopped drinking soda again.
My parents once scolded me for purchasing a Surge. They thought it was crazy and over-caffeinated. It is funny that it actually had less caffeine than the mountain dew I was frequently allowed to drink as a child.
I'm Norwegian and Urge is still crazy popular here, way more than Mountain Dew. Urge has always been my favourite soda and I remember in early 2010's they sold Urge Intense which is my all time favourite soda.
Yes right, when I was Surge in the thumbnail I was like "what the hell is this a joke" because now it's Urge and I thought it was a mandela effect lol I played some games with my friends for some days ago and they drank Urge so yeah it's popular I watched the video and haha I feel so powerful I can get something so hard to get in other countries so easily
Surge's hype machine was hilariously chaotic. I remember in middle school when Coke came to promote Surge by giving everyone a free 16oz bottle in the cafeteria during the lunch periods. Thing is, we weren't allowed to take soft drinks from the vending machines back to class. Plenty of kids didn't want the free bottle, but they passed it to their friends who did, and those kids had to down them before going back to class. So you had a large group of 11-14 year olds chugging multiple bottles of Surge in 25 minutes. Many went home sick that afternoon, with teachers wondering what the hell was going on.
I loved Surge, Kick and Mountain Dew growing up in the 90s. When Surge came back through Amazon, I got a pack. Loved it. Always thought it was incredibly dumb to bring back a soda exclusively through an online retail store… why not partner with Walmart or Target or some grocery store instead?
I thought Vault was different but that was also a favorite of mine growing up too. Vault definitely had a more early 00s new millenium branding vs Surge pure late 90s
I was CRAZY about SURGE in the 90s. When it made a comeback my friends ordered a batch through Amazon, and they started carrying it at a convenience store right at work. I was disappointed the formula wasn’t as intense as before, but it was nice to have it back for a while.
It's always weird to me that drinks/foods that have these massive cult fanbases that routinely sell out whenever they're brought back within minutes never just become a permanent fixture in the market again. It just feels like they're leaving money on the table tbh
I don't know anything about the mass manufacturing of soda, but I wonder if it costs the companies too much to allocate resources for niche products like this. They realize the demand is so limited so they only make limited amounts.
The weirdest thing I remember about Surge was that there was one of the branded vending machines in the middle of my local Kroger at the time. Also, really surprised Mello Yellow gets as much press in this, but no mention of Vault at all. (No disrespect to Mello Yellow, it's my personal favorite of the radioactive yellow-green citrus drinks, but Vault was totally aimed at the same market as Surge in those years it was absent.)
@@hxhdfjifzirstc894 Vault was basically the spiritual successor to surge, growing up riding motor bikes with my dad and his friends when we would stop to rest or refuel the bike its what me and my dad would get along with EDGE brank slim jims. EDGE being a WWE wrestler
I also love Mello Yello. When they replaced it with Surge I was pissed, especially since Surge tasted like someone watered down some Mello Yello, let it go flat and then added some rancid orange juice to it. That stuff was just awful.
@@0Heeroyuy01 whoa...your dad snapped into a slim jim and it was with edge ,and not the macho man randy savage? dude, i wouldnt say that out loud, its embarrassing lol
They brought it back a few years ago. I kept trying to stock up on them because I knew they'd eventually discontinue it again, but I kept drinking them. Surge is addictive. They should bring it back again, but permanently...and with a zero sugar variation.
The Surge at school issue was driven by Surge only pop machines being put next to the Coke machine in middle and high schools. Not only that, but a can of Surge was 25¢, while all the other pops were 50¢ a can. This was a very important part of the *Surge* in popularity of this soda at the schools I went to.
So happy I’m Norwegian 😅 Urge is my favorite soda 😁 While as an exchange student in the US, I loved Vault (many years ago) been to America several times afterwards but haven’t found Vault again 😢
Unfortunately vault was discontinued several years ago. I am curious though, how close were they? I remember them being quite similar but there was a large gap between surge being discontinued and vault being released, and another large gap between the discontinuation of vault and the re release of surge
The Berlin wall came down in 89, and the cold war was won by 91. It was a good time, it only took us 30 years to bankrupt ourselves with the celebration wars of the 2000's
The latest rerelease Surge tasted like 7-UP. Classic Surge tasted very unique. It was as if the Ooze from the Ninja Turtles, or Nickelodeon Gak were something that was designed to be eaten. It had such an overly sweet, ambiguously citrusy flavor, that it almost didn't taste like citrus. God, I miss it. I'm about to track down an Urge to see what's up with that!
Urge here also looks suspiciously like dark pee, I once trolled a little with it by putting it in a pot and telling some idiots in the chat I was in I was boiling down pee I just wanted the urge syrup actually
Words cannot describe what joy it is to just walk into the local grocery store and pick up a tasty bottle of Urge. Whatever global franchises that we miss out on due to our tiny Norwegian market, we make it up with this everlasting beverage of ours. Yes I remember the ads but most importantly, it's my favourite carbonated drink next to 7Up. Also it went away here in Norway as well until the FB campaign brought it back and it's still around to this day, never to fade away ever again.
@@unafflictedgaming I never drink mt don't. it hurts my kidneys. I bought a few cases of surge in 2014 when it came back out and several more up till 2018. I haven't had one since maybe 2020 but. I was just craving one. and am now very disappointed. you can get URGE way over priced online or through the norwegian food supply store for about $10 usd per .5 liter bottle
Fun Facts! "Norwegian Wood" is a good Song and Norwegian Wood tastes, better, than "Surge", regardless of how many Coats of Lead-Based Paint the Wood has!
Josta was my favorite 90’s soft drink that left us too soon. I’ve never tasted anything quite like it, and containing guarana, it probably could have been a hit if the marketing was a bit different.
I used to drink like 8 Surges a day back in 97 😂. Loved that drink. They were 25 cents a piece out of the vending machine. Those were good and simple times compared to this clown world we're in these days.
The taste of Surge was really good. One of the best tasting sodas I've ever had. Anyone remember DNL, that upside down 7up? It had the same color as Surge and a similar, great citrus taste. I miss that one, too.
Around 1998 or so, my family went to Disney World. I forget what resort, but they had a free Surge Slushie machine in the lobby. Needless to say that won me over. What a time to be alive.
I'm not sure it's 100% discontinued, my dudes. I can literally drive to the corner store 45 seconds from my house here in Jacksonville and buy a can of Surge right now. Also, for the record (not related to this video, but on a similar topic): Oreo Cakesters are definitely not discontinued. They are currently sold in every gas station and grocery store in my area. That one always confused me because I never saw them disappear from shelves and have seen them in multiple "discontinued snacks" videos.
I'll always remember Surge from Monday Nitro when WCW announcer Tony Schiavone would pick up a bottle of Surge, put it to his mouth like he was going to drink it before going to commericals and however many times he did this the level of Surge in that bottle would never go down. Also, I'd love to see a video on OK Soda.
Lmao. I was in high school when josta came out. Was always sold out. Finally found out that the machine by band class and stage craft always had it. Still miss it. Surge too but josta more
BK wasn't the first to have Surge slushes, as I distinctly remember getting them from Six Flags all the time. In fact, the drink was so good I'd often go to the park just to feed the craving for one. What a time to be a teen.
Urge is a must every time i travel to Norway, compared to the sad sugar tax versions of soda the UK has now... Urge is like travelling back to my teenage years :D. Weird that you can't find exporters of the Norwegian variant!
I loved Surge, but honestly couldn't tell you what it tastes like lol. I'd love to see a video about Fruitopia or the Snapple Elements! Both were faves of mine when I was younger.
I drank them as a kid (occasionally) when my parents would buy them, but then they bought into the anti-Surge sentiment and quit buying it all together. I tried it again when they brought it back a few years back and it wasn’t bad. I just think the market is saturated with energy drinks and stuff now.
Energy drinks taste like shit, and a horrible for you. Yes, soda is bad for you...but energy drinks will destroy your heart, kidneys, and liver over night. Only a fool drinks those things.
@@JoelSinn-sd5fn, Yeah I remember Jolt. And that actually had in it's advertising that had double the caffeine than other sodas. It was part of it's charm.
I loved Surge back in my high school days. It would get me through my gaming hours, and I was overjoyed when I say it in convenient stores for a short while. They should really bring this back.
I lived in Alpine, Texas, up until August of 2021. There is a produce market there called Porter's (2 to be exact, but I only ever went to the one on 5th St.). As of Aug of '21, you could still be Surge there. They sold them in the 16 oz tall boy size in the coolers by the registers. Oddly enough, they were not for sale in the room temp soda section with all the other soft drinks, only in the coolers. I'm not sure why exactly, but they were there consistently. And they were just as addictive as I remembered from my teenage years!
I really wish you guys would do an episode on this short lived soft drink called OK. It was another coke product but was only available between 1994 and 95. Its black and white 12-can boxes with red trim around the name OK looks kind of 90s kind of cool. They also had an interesting (during that time) phone-based marketing campaign, where you call this number to hear either weird “ok” jokes or other crazy, supposedly funny noises. Best of all, the drink itself tasted really good! It tasted like a mix of 7-up with Fanta.
No mention of Vault? I'm like 95% sure it was a tweaked recipe of Surge with different branding. While we're on the subject of extreme 90s citrus sodas, I'd like to see a video on Kick.
It was out around the same time. I remember flip flopping between the two. It reminded me of a sweeter citrusy sprite. It said it was a grapefruit flavored soda, but it was lighter than squirt. From my memory, if I'd been asked to recreate it, I'd mix 3/5 sprite with 2/5 squirt. May try that one day!
Here in NE Ohio we have Surge available through Coke as a lower price option- not many stores stock it and Covid has disrupted things tremendously. I remember the look on a customers face- seeing it for the first time since he was a kid. This video explains why he was so wide-eyed and enamored.
I was in middle school when surge came out. For weeks they gave out free 12pks of cans after school to anyone who wanted them. No limit. Whatever we could carry... when they finally started charging we paid 25 cents per can. Our school never tried to limit or restrict surge. From my perspective the product only died when they started charging regular price for them after everyone became use to them being dirt cheap. Coke missed the mark so hard. Surge could have only succeeded as discount mt dew.
I LOVED Surge when I was a teenager! I was so disappointed when it was taken off the market. I got forced into drinking Mountain Dew and yeah it filled that void but it just wasn't the same. I missed out when it was on Amazon, but I did get to partake of it at Burger King once when it was there. Hopefully it'll come back again like Pepsi does with it's Mountain Dew flavors, or Crystal Pepsi.
The depressing thing about the surge comeback was that it was almost impossible to find. They said it was at places like Walmart and Circle K, but no. I could only get it at a bodega that was covered in roaches and smelled like rotten meat.
@@JoelSinn-sd5fn it's a total crapshoot on getting it imo, you can't select it as an option anymore in the app so you just have to get lucky that they just hand you an empty cup at the counter and that the machine isn't out of syrup and some of my local BKs actually got rid of the freestyle machine and for some reason Surge isn't available in the regular pop fountains
You confused me a bit, so here's a minor correction. Surge is still sold at BK, I drink it often. AL for anyone wondering. We have a coke bottling plant nearby, so maybe it's a local thing.
I was an elementary school student during the Age of Surge and i can tell you that our going berserk was definitely because of the marketing. Seeing the clips from Surge commercials brought back memories of me and my friends seeing them and deciding to recreate them as best as we could.
I worked for Coca Cola in 2015 when surge was brought back and people were freaking out when I was building a display at a grocery store and taking the cases while I was putting them up.
I really fkn miss Sobe drinks. I looked it up online and i guess they still sell locally on where the drink is made but a lot of the flavors have been scaled down and that place is California. And yes, this narrator is the man!
I remember those and the funny is my dad is a Mellow Yellow drinker after hearing about it being replaced by Surge he went to the nearest store that still sold them then bought as much as he could afford with the limited budget we had. It was a crazy time having Surge replace Mellow Yellow then moved to a different town for weird reasons and things got weirder after that.
We got a nothing but Surge machine in our high school and as a promotion to get us hooked, it was only a quarter instead of fifty cents like the other drinks in the Coke machine next to it. It worked too. 😂
You can't make a video about surge without mentioning the CD (compact disc, for you youngsters). That CD had many great songs from bands who didn't quite make it and one who blew up.... Jimmy Eat World. Their song "Seventeen" was on there and what made me buy the full length album. There were also other great 90s nostalgic songs on there.
Yes the surge cds! They used to give them away at sports events and stuff. I had a couple of them and they introduced me to a few bands I listened to for a long time. Wish I could find those cds…
I remember drinking surge. It was the summer of ‘98. My sisters friend Natalie had an Uncle Loui with a big farm in Northern California. We would drink surge & play popcorn on the giant trampoline. That’s when everyone takes there shoes off & puts them on the trampoline, and everyone jumps around. Shoes would be flying everywhere & if one touched you, you were out. Catching a shoe with your feet meant you could tag someone back in, if we were playing teams.
In 4th grade, I distinctly remember coke sending a surge truck and rep to our school to promote the drink, then leaving a dedicated surge vending machine that sold only surge for 25 cents a can.
i still remember the day they introduced Surge to my highschool with a Free Surge campaign where they gave a can to everyone who wanted one. It was pretty good stuff, though i don't know if it was any better than Mountain Dew. i drank it the rest of that school year whenever i could afford a can, and was a little sad when the overprotective parental backlash happened and it seemingly disappeared as suddenly as it had come.
I was in high school and administrators called an emergency assembly in the gym. When we got there it was some guys with ice chests handing out cans of surge and some crazy pep rally kind of thing. After we had little survey things to fill out. A while later they installed a couple of surge machines. Brilliant.
My stepfather delivered for coke, he got a case of surge a month or so before it hit markets. All my friends thought i was a liar when i told them about it
I once won 4 tickets to a concert of choice on a surge bottle. Was super hyped. Ended up losing it and finding it 2 days after the event was over. yeah.....I learned a lot from that.....
![Lp. Сердце Вселенной #60 РОЖДЕНИЕ ЛОЛОЛОШКИ [Финал] • Майнкрафт](http://i.ytimg.com/vi/YoR0pAV9FVQ/mqdefault.jpg)
I used to drink Surge all the time when it was out. I felt it had less of a sugary sweet taste like Mountain Dew, while still tasting citrusy. Plus that bright green color is so iconic.
I liked it too. But the taste did not translate well to the plastic bottle era. That's where Mountain Dew excelled.
So iconic I can’t even. Surge is low key wholesome AF.
Facts
Right? That was one of my favorite things about it!!!
Reminds me of the colour of midori
Would like to hear about Sobe, the lizard drink.
I miss them Liz blizz's
That stuff was great!
Whew! You brought me back
I loved SoBe Dragon
Anyone else remember their soda called Mr. Green? It tasted like an amalgamation of other name brand sodas.
We had a Surge branded soda vending machine in my High School. It looked pretty much like you'd imagine. It was green with the big Surge label on the front. The weird thing about it was that on the side of the machine there was a picture of some "extreme" teenagers in mid yell like things were so "extreme" they couldn't help but to scream and in the background of that picture there was a blurred out but still unmistakable image of a Skee-Ball machine. I can tell you this amused my friends and I to no end and "Extreme Skee-Ball!" became an inside joke among us for quite a while.
It still exists in Norway. It's called Urge though, but still the same brand.
Schools like yours inspired that King of the he Hill episode
My highschool has a surge machine also! I could get 2 20 ounce surges for 1 dollar in the early 2000s.
Definitely had a Surge machine in my school’s cafeteria, they took it out after 2 months or so lol. I remember it was .25 cents
YYYEEEAAAAAAAAHHHHHHHHH!!!!! ....so refreshing
you went from Surge to the comeback of Mellow Yellow and completely overlooked the short-lived rollercoaster of a citrus soda that was Vault, also produced by Coca-Cola. Vault was wild and nearly filled the Surge-shaped hole that loomed heavy within my teenage heart.
I used to buy vault because I could get Leiter of it for Less than a dollar
I remember Vault…but I liked the red Vault 👌🏻
Vault - “ get to it “
As though it was the more professional and ambition surge minus the flavor. Surge and Vault is like comparing Tony Hawk to Bam Margera only instead of flavor we’re comparing skills.
TBH I liked Vault better than Surge and Mountain Dew.
I liked vault a lot actually, wouldn't mind for a vault revival.
I watch this channel for this specific narrator.
Even so the other narrator does a fine job, it's a different story if the content they made wasn't quite as good as what they currently make
@@FutureSoap i don't remember another one. I'll have to pay attention
@@FutureSoap Yeah... but...
Same. I can't help but picture james woods as the narrator!
Same!
Man I’ve always remembered this soda from my childhood. The apartment complex I was living in as a child had a vending machine at the pool and I would always go up there to buy a Surge. Good times.
dude i think u just stole my memory 🤔
Yes same !
You lived under the pool?
We actually had Surge machines in our high school, it was 25 cents a can. I still remember some guys chugging it & acting like they just couldn't control themselves, lol.
That’s me 😂
I've never been so self conscious as I am now
I would've just drank it and pissed myself
Reminds me of when red bull came out, highschoolers were drinking them and "getting high"
We called those people Retards.
Man, Surge was great. Those were the days where me and my friends would pull caps off tossed out 20oz soda bottles looking for free drinks. They were always running those promotions and literally most people seemed to overlook them. On a good day we could find ourselves with 12 free sodas between coke and pepsi brands. For middle schoolers that was treasure.
Were those the same Pepsico 20 oz bottles that had a B1G1 free label under the cap the you could read if you held the bottle upright and looked under the cap before buying it? I remember a friend and I checking bottles at the convenience store before buying them.
Those soda cap bottles had decent win rates too. I remember "1 in 6 wins" was advertised once.
Coca cola red hot summers I remembered those as well I always won a free Coke
I went to a nascar race when I was 12 and spent about half of the time under the bleachers collecting winning caps. People were too busy watching the race to pay attention to the cap and then they just dropped the bottles through the openings in the bleachers. I filled a big plastic sack full. I had over 100 winning caps and could have got lots more. I gave at least half of them away.
I remember in high school the vendor guy came in with a rolling bucket of Surge and handed them out free. They did it every two days for two months. So when the machine came in, we were all so caffeine and flavor addicted that the only way any other machine got any money was if the Surge machine needed to be restocked.
I still want one.
Burger King still carries it as an exclusive at their soda fountains.
I miss this and Jolt Cola.
I don't think the BK in my town does, but I haven't been to Burger King in years.
@@Silvergun_Raven I live south east region and most of the BKs here carry it. Might be a regional thing.
I live in PHX and we have surge at BK
Interestingly I can get Jolt in Dollar General down in Texas.
@@CastleBravo023 I've seen a few places around me have Jolt from time to time as a promotional item. Usually only around for a summer and usually when I get a feeling for one the promo is over and back to not seeing it again for another half decade.
When it came out, our middle school gave cans away for free, full backpacks of it. Then they set up a 3 dedicated vending machine setup for Surge, with its name stretching across all 3 at 25 cents a can, Half the cost of normal cans. Kids used to buy the machines out, till the officials started locking the purchase times down.
What?! That almost defies logic.
Same here minus the vending machines. They placed cylindrical coolers at the intersections of all the hallways and filled them with mostly warm Surge cans.
I definitely remember having a surge vending machine in my middle school
Same at my middle school! Suburban Detroit.
Sugary drinks should be banned from schools.
I loved Surge. They brought some to my high school to promote it back in the 90's. My family didn't drink a lot of soda, but after that I drank Surge whenever I could. When I could no longer get it, I stopped drinking soda again.
My parents once scolded me for purchasing a Surge. They thought it was crazy and over-caffeinated. It is funny that it actually had less caffeine than the mountain dew I was frequently allowed to drink as a child.
Sounds like ignorant parents
I never drank either one but always believed the same thing. I was a kid who didn’t care about labels but adults don’t really have an excuse.
They meant Jolt. Jolt had chewing gum too.
@Stagger what was it about the 80's and 90's and dumb parents!?
@@stagger9660 sounds like American parents
Can you do one for Jolt Cola?
Twice the sugar. Twice the caffeine.
I was talking to my coworkers about Bawls and Jolt just the other day😂
I still talk about how much I miss Jolt to this day
Remember Josta?? The one with the black panther creeping over the top of the logo. I used to drink that ask the time. en.m.wikipedia.org/wiki/Josta
@@LiveTUNAthat's the first thing I thought of when I saw the title and thumbnail of this video! I drank Josta all the time as a kid!!!
@@Playername_Blue Bawls 😂. Forgot about that one. That was the elite energy drink when I was a teenager.
I'm Norwegian and Urge is still crazy popular here, way more than Mountain Dew. Urge has always been my favourite soda and I remember in early 2010's they sold Urge Intense which is my all time favourite soda.
yup
Yes right, when I was Surge in the thumbnail I was like "what the hell is this a joke" because now it's Urge and I thought it was a mandela effect lol
I played some games with my friends for some days ago and they drank Urge so yeah it's popular
I watched the video and haha I feel so powerful I can get something so hard to get in other countries so easily
Urge is my favorite drink while going skateboarding
Dew is banned in Norway and Austria
@@infinidominion no i drink dew all the time in norway
Surge's hype machine was hilariously chaotic. I remember in middle school when Coke came to promote Surge by giving everyone a free 16oz bottle in the cafeteria during the lunch periods. Thing is, we weren't allowed to take soft drinks from the vending machines back to class. Plenty of kids didn't want the free bottle, but they passed it to their friends who did, and those kids had to down them before going back to class.
So you had a large group of 11-14 year olds chugging multiple bottles of Surge in 25 minutes. Many went home sick that afternoon, with teachers wondering what the hell was going on.
Surge was my favorite! But I never got sick drinking it. Mountain Dew code red was a different story though. That stuff was way worse imo.
They gave it away in my high school . The entire place was stick for a week.
Because that makes more sense than putting it in your locker.
@@AAbram000 I call BS on that. Surge never made me sick.....
@@celtekrider2 it never made me sick either. Kids just sprayed it everywhere.
I loved Surge, Kick and Mountain Dew growing up in the 90s. When Surge came back through Amazon, I got a pack. Loved it. Always thought it was incredibly dumb to bring back a soda exclusively through an online retail store… why not partner with Walmart or Target or some grocery store instead?
it had a comeback for like a year and was sold in walmarts and dollar trees. Now it is only at select burger kings in freestyle machines.
I swear they re-released it under the name "Vault" which I also used to drink by the case in the mid-late 2000's
I see it all the time. Only in Dollar General or local grocery stores, never in walmart/target or any other national chain around.
@@sincityfox i think it was the added taurine
I thought Vault was different but that was also a favorite of mine growing up too. Vault definitely had a more early 00s new millenium branding vs Surge pure late 90s
I was CRAZY about SURGE in the 90s. When it made a comeback my friends ordered a batch through Amazon, and they started carrying it at a convenience store right at work. I was disappointed the formula wasn’t as intense as before, but it was nice to have it back for a while.
They changed it? I tried it when they brought it back and I thought it wasn’t as good and maybe my taste changed thats a shame
It's always weird to me that drinks/foods that have these massive cult fanbases that routinely sell out whenever they're brought back within minutes never just become a permanent fixture in the market again. It just feels like they're leaving money on the table tbh
Unless they only sell out BECAUSE they're limited time.
Cheaper for companies to have few products especially as most drink are owned by a few companies
I don't know anything about the mass manufacturing of soda, but I wonder if it costs the companies too much to allocate resources for niche products like this. They realize the demand is so limited so they only make limited amounts.
It sounds like they plan to bring it back on occasion, milk the cult following to saturation, then take it away. Sort of like the McRib.
@@Blitz6804 exactly. If the mcrib was always on mcdonalds menu, nobody would order it
Here in Norway, it's simply known as Urge, and still sold pretty much everywhere!
Loved the commentary! How about a vid on "what happened to Fruitopia?"
The weirdest thing I remember about Surge was that there was one of the branded vending machines in the middle of my local Kroger at the time. Also, really surprised Mello Yellow gets as much press in this, but no mention of Vault at all. (No disrespect to Mello Yellow, it's my personal favorite of the radioactive yellow-green citrus drinks, but Vault was totally aimed at the same market as Surge in those years it was absent.)
Never heard of Vault, honestly. Surge was okay, but I don't miss it. I'm not a Mountain Dew fan, either.
@@hxhdfjifzirstc894 Vault was basically the spiritual successor to surge, growing up riding motor bikes with my dad and his friends when we would stop to rest or refuel the bike its what me and my dad would get along with EDGE brank slim jims.
EDGE being a WWE wrestler
I also love Mello Yello. When they replaced it with Surge I was pissed, especially since Surge tasted like someone watered down some Mello Yello, let it go flat and then added some rancid orange juice to it. That stuff was just awful.
@@0Heeroyuy01 whoa...your dad snapped into a slim jim and it was with edge ,and not the macho man randy savage? dude, i wouldnt say that out loud, its embarrassing lol
@@moo-snuckle the only thing embarrassing if your attempt a joke
I loved Surge and I am so happy that some burger kings have it now! I wish it would be back out in stores regularly.
They sell it in most gas stations
They brought it back a few years ago. I kept trying to stock up on them because I knew they'd eventually discontinue it again, but I kept drinking them. Surge is addictive. They should bring it back again, but permanently...and with a zero sugar variation.
@CaptainSpalding Where?
They still have it in Fla 😮
@@SEPHICHI420 If you are in Florida, you should be selling it online. Just saying.
the wife felt the URGE ..........
Its still available at almost every convenience store in Iowa
Oh hell, the nostalgia is real. Always wondered what happened to surge.
Great episode! I'd love to see something similar about Josta. That drink left us way too soon 😢
The Surge at school issue was driven by Surge only pop machines being put next to the Coke machine in middle and high schools.
Not only that, but a can of Surge was 25¢, while all the other pops were 50¢ a can. This was a very important part of the *Surge* in popularity of this soda at the schools I went to.
50c 20oz bottle VS a 1.00 20oz bottle, at my school, meant tons of kids got dubbed losers and/or white trash for guzzling the cheap stuff.
Exactly - nobody seems to mention this piece.
So happy I’m Norwegian 😅 Urge is my favorite soda 😁 While as an exchange student in the US, I loved Vault (many years ago) been to America several times afterwards but haven’t found Vault again 😢
I tried urge for the first time in Norway 🇳🇴 I do miss it
I’ve been missing Vault for years and years 😢
Unfortunately vault was discontinued several years ago. I am curious though, how close were they? I remember them being quite similar but there was a large gap between surge being discontinued and vault being released, and another large gap between the discontinuation of vault and the re release of surge
Vault was discontinued in like 2007 bro
Try a Full Throttle energy drink
This just makes me miss 90s youth culture in general. Everything just seemed so upbeat and positive.
The Berlin wall came down in 89, and the cold war was won by 91. It was a good time, it only took us 30 years to bankrupt ourselves with the celebration wars of the 2000's
The latest rerelease Surge tasted like 7-UP. Classic Surge tasted very unique. It was as if the Ooze from the Ninja Turtles, or Nickelodeon Gak were something that was designed to be eaten. It had such an overly sweet, ambiguously citrusy flavor, that it almost didn't taste like citrus. God, I miss it. I'm about to track down an Urge to see what's up with that!
It was carbonated Ecto Cooler
Lol spot on description
I urge u 2
Urge here also looks suspiciously like dark pee, I once trolled a little with it by putting it in a pot and telling some idiots in the chat I was in I was boiling down pee
I just wanted the urge syrup actually
@@ToyInsanity Yes. It tasted VERY much like Ecto Cooler if it were a Soda!
Words cannot describe what joy it is to just walk into the local grocery store and pick up a tasty bottle of Urge. Whatever global franchises that we miss out on due to our tiny Norwegian market, we make it up with this everlasting beverage of ours. Yes I remember the ads but most importantly, it's my favourite carbonated drink next to 7Up. Also it went away here in Norway as well until the FB campaign brought it back and it's still around to this day, never to fade away ever again.
Think it's possible to order that in the us? I really want to remember what these tasted like lol
@@unafflictedgaming I never drink mt don't. it hurts my kidneys. I bought a few cases of surge in 2014 when it came back out and several more up till 2018. I haven't had one since maybe 2020 but. I was just craving one. and am now very disappointed. you can get URGE way over priced online or through the norwegian food supply store for about $10 usd per .5 liter bottle
Fun Facts! "Norwegian Wood" is a good Song and Norwegian Wood tastes, better, than "Surge", regardless of how many Coats of Lead-Based Paint the Wood has!
N64 & Surge were two angels of mine during my depression of junior high school in the late 1990’s.
Josta was my favorite 90’s soft drink that left us too soon. I’ve never tasted anything quite like it, and containing guarana, it probably could have been a hit if the marketing was a bit different.
Bawls cola flavor is the closest you can get now.
Vitaminwater Power-C + Pepsi makes something with a similar flavor profile.
@@MadeThisStuff To the lab! I mean my kitchen.
@@freesheep0 bawls cola is so damn good, one of the most under-the-radar brands (been drinking for ~25 years)
@@sn0fx Ah a person of culture.
I used to drink like 8 Surges a day back in 97 😂. Loved that drink. They were 25 cents a piece out of the vending machine. Those were good and simple times compared to this clown world we're in these days.
Society reached peak coolness in the '90s and early 2000s when rock and grunge music and Surge were popular. Things just aren't as cool anymore.
Bro just said he drank 8 sodas a day and now the world is a crazy place
@@boejudden9011 🤣 funny thing is i rarely if ever drink soda anymore.
@@GenerationX1984 agreed!
You gonna cry about the world while you beat off to the thought of drinking 8 Surge drinks in your moms basement?
The taste of Surge was really good. One of the best tasting sodas I've ever had. Anyone remember DNL, that upside down 7up? It had the same color as Surge and a similar, great citrus taste. I miss that one, too.
In 2020, my local gas station's coke cooler was stocked with Surge. No idea how that happened.
I wonder if they just ship out a few thousand cans to random areas every few months or so.
Can you check for us?
@@Silvergun_Raven yeah seriously, cause i remember trying it for the first time (cause it looked cool) some time in 2016-2017
yep, late 2019 I drove to another state because they were STOCKED.
Around 1998 or so, my family went to Disney World. I forget what resort, but they had a free Surge Slushie machine in the lobby. Needless to say that won me over. What a time to be alive.
Looking at all the fat adults with diabetis: 90s paved the way they waddle on...
I'm not sure it's 100% discontinued, my dudes. I can literally drive to the corner store 45 seconds from my house here in Jacksonville and buy a can of Surge right now.
Also, for the record (not related to this video, but on a similar topic): Oreo Cakesters are definitely not discontinued. They are currently sold in every gas station and grocery store in my area. That one always confused me because I never saw them disappear from shelves and have seen them in multiple "discontinued snacks" videos.
Burger King, not all but some have some
Was about to say I still see it sometimes in nyc
You have to drive 45 seconds? How about a walk instead?
I'll always remember Surge from Monday Nitro when WCW announcer Tony Schiavone would pick up a bottle of Surge, put it to his mouth like he was going to drink it before going to commericals and however many times he did this the level of Surge in that bottle would never go down.
Also, I'd love to see a video on OK Soda.
He chugged the bottle every time and got a new one before the next break. That's why the bottle was always full. Kayfabe saved
I would love to see an episode on Josta soda. It was only out for 1 or 2 years that I know of. It was great and weird.
That was a good soda.
Longer than that, I remember it being around for around 5 or so....I loved it,
with guarana lol
It's sad that Josta did not survive longer than it did. The demand just wasn't there.
Lmao. I was in high school when josta came out. Was always sold out. Finally found out that the machine by band class and stage craft always had it. Still miss it. Surge too but josta more
BK wasn't the first to have Surge slushes, as I distinctly remember getting them from Six Flags all the time. In fact, the drink was so good I'd often go to the park just to feed the craving for one. What a time to be a teen.
I swear slurm (futurama) was based on surge
Urge is a must every time i travel to Norway, compared to the sad sugar tax versions of soda the UK has now... Urge is like travelling back to my teenage years :D. Weird that you can't find exporters of the Norwegian variant!
Bring surge back. I loved it.
I loved Surge, but honestly couldn't tell you what it tastes like lol. I'd love to see a video about Fruitopia or the Snapple Elements! Both were faves of mine when I was younger.
I promise it was carbonated Ecto Cooler. Which they say is tangerine.
Dude I miss fruitopia so much
Used to work with an older woman that loved Surge so much that's what everyone called her, it's all I ever saw her drink
Your voice acting is phenomenal
I drank them as a kid (occasionally) when my parents would buy them, but then they bought into the anti-Surge sentiment and quit buying it all together. I tried it again when they brought it back a few years back and it wasn’t bad. I just think the market is saturated with energy drinks and stuff now.
Energy drinks taste like shit, and a horrible for you. Yes, soda is bad for you...but energy drinks will destroy your heart, kidneys, and liver over night. Only a fool drinks those things.
Surge started the whole energy drink craze. I remember being a kid and talking about how surge had more caffeine than the dew.
Jolt was around long before Surge, Surge never really had more caffeine than Dew, it was just advertised more crazily.
yep started the worst addiction of my life with surge iv even kicked a sever meth addiction still cant kick my energy drink addiction..
I remember it like this as well, kids were going nuts in school for some reason with surge before they took it away...
@@JoelSinn-sd5fn,
Yeah I remember Jolt. And that actually had in it's advertising that had double the caffeine than other sodas. It was part of it's charm.
Mt dew had 4 more miligrams of caffeine.
I love Surge good times. Surge had some of the coolest advertisements. Surge is the 1990's icon drink. Cool video. ^_^
I loved Surge back in my high school days. It would get me through my gaming hours, and I was overjoyed when I say it in convenient stores for a short while. They should really bring this back.
I was even happier when they sold it on Amazon but then for some reason it just disappeared. Why did they stop selling it!???
Go Noles
It is back
@@raiden72 Because by only selling it on Amazon they limited their market to people who were willing to pay beer prices for a damn soda.
The rumor I grew up with was that surge caused erection issues. So men stopped drinking it.
Please do a vid on Vault Soda
I lived in Alpine, Texas, up until August of 2021. There is a produce market there called Porter's (2 to be exact, but I only ever went to the one on 5th St.). As of Aug of '21, you could still be Surge there. They sold them in the 16 oz tall boy size in the coolers by the registers. Oddly enough, they were not for sale in the room temp soda section with all the other soft drinks, only in the coolers. I'm not sure why exactly, but they were there consistently. And they were just as addictive as I remembered from my teenage years!
I really wish you guys would do an episode on this short lived soft drink called OK. It was another coke product but was only available between 1994 and 95. Its black and white 12-can boxes with red trim around the name OK looks kind of 90s kind of cool. They also had an interesting (during that time) phone-based marketing campaign, where you call this number to hear either weird “ok” jokes or other crazy, supposedly funny noises. Best of all, the drink itself tasted really good! It tasted like a mix of 7-up with Fanta.
1993-94 actually. And it was Terrible.
No mention of Vault? I'm like 95% sure it was a tweaked recipe of Surge with different branding.
While we're on the subject of extreme 90s citrus sodas, I'd like to see a video on Kick.
Or Citra 😊
@@angelface925 I'm not familiar with Citra.
It was out around the same time. I remember flip flopping between the two. It reminded me of a sweeter citrusy sprite. It said it was a grapefruit flavored soda, but it was lighter than squirt. From my memory, if I'd been asked to recreate it, I'd mix 3/5 sprite with 2/5 squirt. May try that one day!
@@angelface925 Sort of sounds like 50/50, which was grapefruit and lime.
@@floyd2386 I would love to try that!
Here in NE Ohio we have Surge available through Coke as a lower price option- not many stores stock it and Covid has disrupted things tremendously. I remember the look on a customers face- seeing it for the first time since he was a kid. This video explains why he was so wide-eyed and enamored.
Where at in NE Ohio? I am in Central Ohio and cannot find it anywhere lol
I was in middle school when surge came out. For weeks they gave out free 12pks of cans after school to anyone who wanted them. No limit. Whatever we could carry... when they finally started charging we paid 25 cents per can. Our school never tried to limit or restrict surge. From my perspective the product only died when they started charging regular price for them after everyone became use to them being dirt cheap. Coke missed the mark so hard. Surge could have only succeeded as discount mt dew.
More like Mountain Dew is the discount surge. Don’t be disrespecting surge & the surge creators like that. You’ll get handled…
I LOVED Surge when I was a teenager! I was so disappointed when it was taken off the market. I got forced into drinking Mountain Dew and yeah it filled that void but it just wasn't the same. I missed out when it was on Amazon, but I did get to partake of it at Burger King once when it was there. Hopefully it'll come back again like Pepsi does with it's Mountain Dew flavors, or Crystal Pepsi.
did you just somehow miss that its been back for like over 4 years?
i find mello yello closer to surge than mountain dew
Well, dont be sad you got your portion of high fructose corn syrup either way and you didnt niss oit
I drank this stuff constantly when they brought it back a few years ago, I was surprised at how good it was
Do one about Citra next plz, that was my favorite to disappear.
SAME! Squirt is a grapefruit soda, same as Citra. It's not as light tasting as Citra, but still a really close option 😊 give it a try
The depressing thing about the surge comeback was that it was almost impossible to find. They said it was at places like Walmart and Circle K, but no. I could only get it at a bodega that was covered in roaches and smelled like rotten meat.
Most Burger King's still have it. every time I go to a town with a Burger King, I stop and get some. I just got some last week.
Dude. That's where surge lives my man.
@@JoelSinn-sd5fn I haven't seen it in the Boston area, but there's only one or two that i go to with any frequency
I only ever found it at Dollar Tree
@@JoelSinn-sd5fn it's a total crapshoot on getting it imo, you can't select it as an option anymore in the app so you just have to get lucky that they just hand you an empty cup at the counter and that the machine isn't out of syrup and some of my local BKs actually got rid of the freestyle machine and for some reason Surge isn't available in the regular pop fountains
Growing up in the mid and late 90's surge was my go to drink..
You confused me a bit, so here's a minor correction.
Surge is still sold at BK, I drink it often.
AL for anyone wondering.
We have a coke bottling plant nearby, so maybe it's a local thing.
its not a local thing. these brainlets somehow missed it being brought back.
What is BK and AL?
@@oreoxDEATH burger King. Alabama
The urge to surge🍀
Please do one of these on Vault. I feel like it was very under-appreciated.
I've always liked Mello Yello more than Mountain Dew, it's just hard to find it at places (I really only drink soda when I'm eating out).
The problem with mellow yello is that a 1950s drug reference just doesn't resonate with the kids.
Speaking of eating out, Squirt is up there with Mellow Yellow
Do a video about jolt cola!
I was an elementary school student during the Age of Surge and i can tell you that our going berserk was definitely because of the marketing. Seeing the clips from Surge commercials brought back memories of me and my friends seeing them and deciding to recreate them as best as we could.
Surge was so good. Not as sweet tasting so it seemed like more of the flavor came through. btw, citrus sodas are awesome with vanilla ice cream.
I worked for Coca Cola in 2015 when surge was brought back and people were freaking out when I was building a display at a grocery store and taking the cases while I was putting them up.
Did they, then, go to the Couch Potato Aisle and fight each other, to the death? I guess you were busy.
They missed the perfect ad for Surge. 10 hours playing Goldeneye during finals weeks your Sophomore year.
I really fkn miss Sobe drinks. I looked it up online and i guess they still sell locally on where the drink is made but a lot of the flavors have been scaled down and that place is California.
And yes, this narrator is the man!
Sobe was the shit back in the day. Looking back it had an insane amount of sugar though.
@@ColoradoStreaming worse than something like Fanta
I remember those and the funny is my dad is a Mellow Yellow drinker after hearing about it being replaced by Surge he went to the nearest store that still sold them then bought as much as he could afford with the limited budget we had.
It was a crazy time having Surge replace Mellow Yellow then moved to a different town for weird reasons and things got weirder after that.
Lol wtf
@@ejcejc4113 I know it's a weird story but unfortunately it's completely true and I had a lot of crazy things happen when I was a little kid.
@@night-x6793 bro what😂
@@devonszpot Like I said I had some crazy ass things happen to me when I was a little kid which explains why I'm crazy part of the time to this day.🤪
Besides this, those Orbitz drinks that seemingly disappeared after 30 seconds had a smell that I can’t place and occasionally still get reminded of.
We got a nothing but Surge machine in our high school and as a promotion to get us hooked, it was only a quarter instead of fifty cents like the other drinks in the Coke machine next to it. It worked too. 😂
Do fruitopia
they brought this back a few years ago and it was like a blast from the past
You can't make a video about surge without mentioning the CD (compact disc, for you youngsters). That CD had many great songs from bands who didn't quite make it and one who blew up.... Jimmy Eat World. Their song "Seventeen" was on there and what made me buy the full length album. There were also other great 90s nostalgic songs on there.
Yes the surge cds! They used to give them away at sports events and stuff. I had a couple of them and they introduced me to a few bands I listened to for a long time. Wish I could find those cds…
I enjoyed the video editing and narration
Surge is my fav pop ever. It came back for a bit I WAS SO HAPPY, then it went away and left me sad
they never stopped making it. I still see it from time to time and buy it.
Surge got me through many a night shift. It's very nostalgic for me. I don't drink soda anymore, being in my 40s.
Everyone knows Jolt Cola was actually the 90’s most extreme drink. But good video
I missed the original era of Surge but it came back briefly in like 2015-2016 and I did rather enjoy it when I got to try it out.
Surge? It finally came back 2 yrs ago in my state after being gone for so long! It’s back baby!
Surge was also reformulated as "Vault" too.
And Surge was sold in flats at Walmart pre-pandemic as well.
I remember drinking surge. It was the summer of ‘98. My sisters friend Natalie had an Uncle Loui with a big farm in Northern California. We would drink surge & play popcorn on the giant trampoline. That’s when everyone takes there shoes off & puts them on the trampoline, and everyone jumps around. Shoes would be flying everywhere & if one touched you, you were out. Catching a shoe with your feet meant you could tag someone back in, if we were playing teams.
In 4th grade, I distinctly remember coke sending a surge truck and rep to our school to promote the drink, then leaving a dedicated surge vending machine that sold only surge for 25 cents a can.
i still remember the day they introduced Surge to my highschool with a Free Surge campaign where they gave a can to everyone who wanted one. It was pretty good stuff, though i don't know if it was any better than Mountain Dew. i drank it the rest of that school year whenever i could afford a can, and was a little sad when the overprotective parental backlash happened and it seemingly disappeared as suddenly as it had come.
still available in all over stores as Urge (Norway)
I was in high school and administrators called an emergency assembly in the gym. When we got there it was some guys with ice chests handing out cans of surge and some crazy pep rally kind of thing. After we had little survey things to fill out. A while later they installed a couple of surge machines.
Brilliant.
Surge is and will always be my favorite pop
I loved Surge in high school. I was very sad when it was discontinued. Vault was pretty awesome too, and naturally they got rid of that too!
I remember getting Surge Icee's at Circle K. Those were amazing.
I would love to see a major return of surge
So i grew up as a teen in the 90’s and surge was that cool drink that was banned at middle school, how were we to resist?
Miss the old 90’s commercials and how crazy they were lol
i'd remember those commercials as a kid. i thought they were so stupid. but i still was drinking the soda😂
My stepfather delivered for coke, he got a case of surge a month or so before it hit markets. All my friends thought i was a liar when i told them about it
My mom worked at the Walmart headquarters and got me a case early as well. I shared it with my buddy, and he saved the empty cans for years.
I once won 4 tickets to a concert of choice on a surge bottle. Was super hyped. Ended up losing it and finding it 2 days after the event was over. yeah.....I learned a lot from that.....