Land Rover - The Defender Launch, featuring English mountaineer, Kenton Cool.

Kicking off the launch experience was an epic product reveal film created in partnership with Carnage Films that was shot in Kazakhstan (one of the most land-locked places on earth) where the new Defender, driven by mountaineer Kenton Cool, can be seen tackling rivers and descending mountain edges. Its screening in Frankfurt ended dramatically with Kenton Cool seemingly jumping from screen to real life by scaling an 11-metre climbing wall. This then transformed into a 42-degree incline the new Defender descended, revealing itself to the world.