The only issue I come across when designing wraps, is customers normally have an issue when I try to explain these points. I give them plenty of information on why it should be changed to the things you have been stating. There is almost always tons of pushback and "This is what I said I wanted" which then leads to the designs coming out how you are seeing them now.
I’m newly starting out in the landscaping industry. I am 18 and already having some good success with my makeshift Wix website, yelp and door to door. I am really looking to grow this season but don’t have to much capital behind me. I already have business cards,door hangers and company shirts. not sure what my next advertisement strategy should be. Would I be better off allocating funds to a wrap or more online advertising. Great video definitely explained a lot followed and looking forward to more video!
Wait... Do you own kickcharge? If so, would love to chat with you. I've been wrapping for years and have done wraps designed by KickCharge, have thoughts.
Right about all the text I often get people look at the texts on truck and still ask do you this even though it’s right on the truck to much text is a waste
Where do you find competent designers? We hired multiple ad companies are marketing groups all where at a yellow pages level… and we have been forced to do our own design work which is 10x better but not good enough
hey I like the content man but I have a few questions. so I just started a roofing company and thinking about getting my truck wrapped. I saw another video where you said keep it simple as in they need to know what. you do, name of your company and contact info.. but my question is should I put licensed and insured on the truck or what about we offer financing? or none of that and just let them contact me and then ill tell them all of that. sorry dumb question and new to this.
Hey good question Nick! We don’t design wraps but from my research, the best designers I found was Kickcharge Creative. They have really solid stuff and then you can get some local to actually wrap it for you. Other companies do great work as well, just check out some of their past designs and see if there’s anything you like!
@@ContractorGrowthNetwork kickcharge creative us amazing! And yes they do find local shops to do the wraps! I've had the privilege of wrapping some of his designs
Hey love the video !! I'm a starting business, well about a year old. I'm a one man operation so money is hard to spend. With that said Im trying to find a good wrap for my shop. I have a Radiator repair shop and automotive heating and cooling, a/c repair. "Markles radiator" .,... I came up with a funny thing that I have on my sign. It's says "best place in town to take a leak" lol wat do u suggest or do u have any ideas ? I drive a GMC 2500..... Thanks for your help if u decide to
Don’t agree with the phone number. I do understand where you’re coming from and it makes sense however we still have the elderly or some boomers that are not computer illiterate. I get calls often about how they saw my truck at a jobsite. Also texting. Some customers feel comfortable texting. I agree about moving the industry forward but still have to be available to the homeowners that don’t rely on the web.
Completely understandable. It makes sense to be open to leads from every direction- as long as it’s not costing you time you could be spending with family. The benefit of the website is it can sell for you 24/7, and you don’t have to man it yourself like you would with a phone call.
@@khrisallen702 😂 it’s funny how some people don’t have comprehend. I agree with everything he said in the video. I am simply saying I still have older clients that like to use the telephone over the internet. Happens when the vehicle is parked in a neighborhood or a shopping center. And yes people will die over time because BREAKING NEWS people die. We advertise on Yelp, google, Facebook, Instagram because that’s the way of today and the future which I agree. However as long as there’s people still with computer illiteracy I will continue to list the phone. Some people like to speak to actual people as well. 🤷🏽
I feel like qr codes are old news. Is it really easier to scan one than to punch in a phone number or tell Siri to take you to the website while driving? It depends on what your business is, of course. I personally believe the 2 biggest values a wrap does for your business is brand recognition and the added credibility. The QR code will just add clutter to the average wrap, although it isn't likely going to hurt or help your brand/credibility. QR code makes more sense to me on the back of business cards, mailers or pamphlets.
Hey Dustin, that's awesome that you're getting started! We don't offer a service for creating wraps but feel free to reach out to me with questions you have at aaron@contractorgrowthnetwork.com and get in our facebook group so you can get in community with contractors already doing the right stuff! Here's the link to that also: facebook.com/groups/commonsensecontracting/ You'll have to put the work in, but that'll put you in a fantastic spot to grow your business and be successful!
Unfortunately we don't do logo design! If you're looking for something inexpensive we recommend Fiverr and for something more expensive we recommend KickCharge Creative
We can teach them, better make one design the way they want, and one the correct way, when they see both side by side and you explain it to them they will understand
Anyone over 40 is going to click unlike haha. Gen X, boomers, and older love to talk to people. And sitting in traffic they love to call the company right away. I understand what you’re saying but you may be limiting your audience by removing telephone number. Also what research do you have to back this up? Don’t get me wrong I generally agree with you but have you done any marketing research from how people react to marketing? Wraps? Just a question.
"Anyone over 40"?!? 😆😆 This GenXer heartily disagrees (and I strongly expect I'm by far not the only one)! I will look up a website and then email a company about one hundred times before I'll willingly pick up the phone as the first point of contact. Even if I were to see a vehicle sporting info on a service/product I was interested in and it only listed a phone number, I'd look them up on the internet to find a website first. YMMV.
We generally like to avoid them on trucks. The goal of the wrap is not to have someone see the wrap and immediately reach out. It's to build familiarity with your brand.
@@ContractorGrowthNetwork haha it’s true. One of my friends is the best plumber in the neighbourhood - he can fix things others can’t - and he was getting so many calls that he ended up taking the wrap off his van. He thought about hiring new people but couldn’t find anybody reliable. It’s a good problem to have.
Ok… 2yrs later the info in the video is dated. Even major corporations add their social media info to their advertising. Websites are almost of things of the past, and phone# is way more important for point of contact then websites. The gentlemen making this video, seems very educated. But he’s off base on a lot of key points. Tags lines are nice, but your wrap should have some of the important key facts about what service your company provides. Simple is for sure always better. But KEY information is essential
Depends on the form of advertising. Social media links/handles are only useful *IF* the company spends time, effort, and money to do it right, and is consistent with it long-term. For example, starting an IG account when the company is new, posting sporadically for the first few months, and then abandoning it. A potential customer looking at that account a few years later is going to have questions (such as, "are they even in business any more?!"), and any sense of trust they might have had will be shaken. One reason for focusing on the tagline rather than the "what" is that the tagline appeals to emotions (a _good_ tagline, that is). When a vehicle is in traffic, potential customers don't usually have more than a few seconds to read the information, so a large amount of text is useless because they won't have had time to read more than a couple of words. "Key information is essential" - and that's why the business name and logo, the tagline, the website URL and the overall design of the wrap *are* the most important pieces of information. Done properly, that information draws the potential customer's attention, and then the website does its job of providing enough details needed to entice the potential customer to contact the business. Good marketing doesn't talk about what a company can do for you - it demonstrates that the company knows what your problems are and that they have the solutions.
My last tuck died at 600 plus K . No wraps and paint all over it from my painting trade/business. I purchased for 3k From the day I purchased it until the day it died, it got me to work every day, never let me down, and my mechanic only fixed what was necessary. I could have purchased a fancy truck and put wraps on it. It might make me look good when I am stuck in traffic, but after a hard days work, the only thing I am thinking about is my honey who loves me for who I am and how I perform and not what my truck looks like. Long story short, my client confronted me on the day it died and said there was oil all over the drive way. The rear oil seal broke. When the project was all said and done with, I asked the client why he hired me. He said my tools in the back of the truck and the cost of them were the true sign of a professional and priorities. Respects to all blue collar people like me and their other half who loves and honors them for doing the best they can in their trade. It all about performance. Not what a truck looks like.
Such an under rated comment. You can do a lot with money but it can't buy you self respect, a good woman or satisfaction. Investing in a good RELIABLE truck, good tools and knowing how much is enough is a fantastic way to operate your business and still live a full life.
Love the thought here man! I did not know that. The only problem then is that most homeowners wouldn’t know that either. In that case, the best thing would be to replace it with something the homeowner does recognize as eco-friendly
@@ContractorGrowthNetwork I get that most people wouldn't know that but he is targeting the ones who prefer it, they pay double or triple for their landscape needs to be done in the greenest way possible, California just outlawed the sale of gas powered lawn eqipmet, all the commercial equipment makers are scrambling to make commercial lines of equipment that are battery powered. One of my companies is a Commercial landscape company that only does Apartment complexes and HOA's but I am in Texas where business comes first and environment comes last but I need to keep up with the changing Industry standards. Residential weekly accounts run $40-150. if you advertise no emissions equipment it goes up to $80-240 depending on the size of the lot and dedication to the principal. It is much more time consuming and expensive to go GREEN, for the Homeowner and the Contractor! We are just getting into wrapping our trucks, thats how I found your video. I am gambling on the very large QR code on the vehicle side and tail gate, what do you think about that? It will be included with a general photo wrap with company name so they have a gist of what they are being linked to when they scan the QR with their phones. One large 18"x18" on the side and one on the tailgates of the trucks that is about 12"x12"
I would say QR codes can be beneficial, but not at the cost of clarity around who you are and what you do. Love that they allow tracking so you can see what leads come from the wrap. If you feel they don't take away from the rest of the wrap, then go for it.
Thanks for the advise, the QR codes can even part of the design now with different color pictuals like a colored dot matrix pic of even a face or logo in it, not just black and white anymore.
Great Video... I been In the construction industry for years. Recently I decide to go on my own, can you help me with my logo. I'm planning to wrap my truck, I really need your advise. Were can I email you, or get in touch with you? I will truly appreciate it.
Hope this helps! Looking to make some more of these, what topic should I cover next?
Do you have a link to the software to start designing.?
This is some quality feedback. Will def check out some more of your vids.
Thanks, currently working out a layout for a new ute and this has really helped.
This is amazing. Time to do company shirts next!!
We'll add this to the list!
Awesome feedback Aaron, as always! Thank you sir! …and great video by the way! Keep the awesome content coming!
Happy to be a part of the movement 👊
The only issue I come across when designing wraps, is customers normally have an issue when I try to explain these points. I give them plenty of information on why it should be changed to the things you have been stating. There is almost always tons of pushback and "This is what I said I wanted" which then leads to the designs coming out how you are seeing them now.
Do you have any video content explaining why you design wraps a specific way?
@@ContractorGrowthNetwork making videos, or just showing them your videos sounds like it might be more helpful.
I’m newly starting out in the landscaping industry. I am 18 and already having some good success with my makeshift Wix website, yelp and door to door. I am really looking to grow this season but don’t have to much capital behind me. I already have business cards,door hangers and company shirts. not sure what my next advertisement strategy should be. Would I be better off allocating funds to a wrap or more online advertising. Great video definitely explained a lot followed and looking forward to more video!
An awesome truck wrap will market your business forever compared to ads that stop promoting you when you stop paying for them!
Great stuff! I love this channel and more guys need to take advantage of this
That’s the aim, my man
Great content, and thanks for the shoutout in the comments for my home service branding agency (KickCharge).
Wait... Do you own kickcharge? If so, would love to chat with you. I've been wrapping for years and have done wraps designed by KickCharge, have thoughts.
@@Michael-jq5pfYes sir, I do. Hit me up any time.
This is a most excellent video. We need more from just the CGN media team!
Always glad to hear it John!
you should offer decal/vinyl vehicle designing. This video was great. Thanks for sharing
Thank you, man. We'll probably stick to our specialties, but if you need a guy, reach out to Kickcharge Creative. Those guys are the best with wraps.
Great brand advice - I work in brand and loved hearing your critiques
I should have know this stuff !
Good job !
I’m going to check out some more of your videos!
Love it Khris! Always keep learning.
As a graphic designer who designs wraps like this, this advice is GOLDEN! Thank You!! #ChangeTheIndustry
Glad I could help! Keep up the great work.
The magnet on the side of the van is possibly because he lives in a neighborhood/complex with an HOA. They don’t allow advertising of any kind.
Right about all the text I often get people look at the texts on truck and still ask do you this even though it’s right on the truck to much text is a waste
Great video, awesome insight. Just made a truck wrap. Will you please give it a look over?
Awesome fun video!
What would you recommend for a pet sitting and dog walking business?
do it
@@ContractorGrowthNetwork I want to do it, but what sort of general design would you go for? Obviously branding differs from business to business too.
Priceless Advice... THANKS!!
💪
Thanks man, so professional
💪
Does your imac have a touch screen?
It does not!
Spot on! Very helpful info! Thanks!
Thank you! That’s awesome to hear
Where do you find competent designers? We hired multiple ad companies are marketing groups all where at a yellow pages level… and we have been forced to do our own design work which is 10x better but not good enough
Great tips. Thanks!
hey I like the content man but I have a few questions. so I just started a roofing company and thinking about getting my truck wrapped. I saw another video where you said keep it simple as in they need to know what. you do, name of your company and contact info.. but my question is should I put licensed and insured on the truck or what about we offer financing? or none of that and just let them contact me and then ill tell them all of that. sorry dumb question and new to this.
Those are things that your website should communicate to prospective clients!
Great video! I’m currently trying to get a wrap done. Any recommendations on designers? Do you design logos/wraps?
Hey good question Nick! We don’t design wraps but from my research, the best designers I found was Kickcharge Creative. They have really solid stuff and then you can get some local to actually wrap it for you. Other companies do great work as well, just check out some of their past designs and see if there’s anything you like!
@@ContractorGrowthNetwork kickcharge creative us amazing! And yes they do find local shops to do the wraps! I've had the privilege of wrapping some of his designs
Hey love the video !! I'm a starting business, well about a year old. I'm a one man operation so money is hard to spend. With that said Im trying to find a good wrap for my shop. I have a Radiator repair shop and automotive heating and cooling, a/c repair. "Markles radiator" .,... I came up with a funny thing that I have on my sign. It's says "best place in town to take a leak" lol wat do u suggest or do u have any ideas ? I drive a GMC 2500..... Thanks for your help if u decide to
Markles Radiator
Radiator & automotive A/C repair in *insert city here*
[website]
[phone number]
I probably would leave out the funny tagline
@@ContractorGrowthNetwork would you go edgy or calm ? My truck is edgy, or might say obnoxious lol
Keep these videos up!
If you say so, Isaiah. We could probably make that happen.
Appreciate you!
💪
Can you give my wrap a review. I think youd love it! Next Gen Ranger Wildtrak - Australia
Don’t agree with the phone number. I do understand where you’re coming from and it makes sense however we still have the elderly or some boomers that are not computer illiterate. I get calls often about how they saw my truck at a jobsite. Also texting. Some customers feel comfortable texting. I agree about moving the industry forward but still have to be available to the homeowners that don’t rely on the web.
Completely understandable. It makes sense to be open to leads from every direction- as long as it’s not costing you time you could be spending with family. The benefit of the website is it can sell for you 24/7, and you don’t have to man it yourself like you would with a phone call.
You don’t understand !!!
At all .
Your clientele is going to die and you will be out of business!
It’s about selling your service / product before getting contacted by whatever communication the customer wants to use !
Keep up with the world
@@khrisallen702 😂 it’s funny how some people don’t have comprehend. I agree with everything he said in the video. I am simply saying I still have older clients that like to use the telephone over the internet. Happens when the vehicle is parked in a neighborhood or a shopping center. And yes people will die over time because BREAKING NEWS people die. We advertise on Yelp, google, Facebook, Instagram because that’s the way of today and the future which I agree. However as long as there’s people still with computer illiteracy I will continue to list the phone. Some people like to speak to actual people as well. 🤷🏽
Where are you located ?
I have a power washing company that im looking to have decals put on my truck can I get your input?
This is great!!!
Can I send you our wraps for evaluation?
Send them over in the Common Sense Contracting FB group and I’ll take a look at them!
Do you design vehicle wraps? If so, I am interested in more details. Thanks!
We do not, but we highly recommend KickCharge Creative!
@@ContractorGrowthNetwork thank you
What are your thoughts on a QR code on the wrap? People could scan and go directly to the company's website. Thanks for your answer.
Not a bad idea. I've seen a few companies make it work. Give it a shot!
I feel like qr codes are old news. Is it really easier to scan one than to punch in a phone number or tell Siri to take you to the website while driving? It depends on what your business is, of course.
I personally believe the 2 biggest values a wrap does for your business is brand recognition and the added credibility. The QR code will just add clutter to the average wrap, although it isn't likely going to hurt or help your brand/credibility. QR code makes more sense to me on the back of business cards, mailers or pamphlets.
Eaassyyyy Moneyyy!
you know it!
AWESOME INFO!!!! Can you design my future business wrap?
Unfortunately we don't design wraps, but check out KickCharge Creative! They do awesome work!
it people who do race car wraps that try to make signs you can see the design in it.....signs are different that race cars
I think those wraps are fine
Can u help me with one am a new contractor and want to be big and successful
Hey Dustin, that's awesome that you're getting started! We don't offer a service for creating wraps but feel free to reach out to me with questions you have at aaron@contractorgrowthnetwork.com and get in our facebook group so you can get in community with contractors already doing the right stuff! Here's the link to that also: facebook.com/groups/commonsensecontracting/
You'll have to put the work in, but that'll put you in a fantastic spot to grow your business and be successful!
I’m trying to get my own company,you think you can help me out with my logo? I have some ideas.
Unfortunately we don't do logo design! If you're looking for something inexpensive we recommend Fiverr and for something more expensive we recommend KickCharge Creative
R you actually the guy on the camera? Jw
Yes
Qhh ok now I know who I talking to! Cool how r u doing?
Does he actually think we design those long service lists? The client is demanding it...
I hear ya. That's why we as designers need to be educating the market!💪
We can teach them, better make one design the way they want, and one the correct way, when they see both side by side and you explain it to them they will understand
Anyone over 40 is going to click unlike haha. Gen X, boomers, and older love to talk to people. And sitting in traffic they love to call the company right away. I understand what you’re saying but you may be limiting your audience by removing telephone number.
Also what research do you have to back this up? Don’t get me wrong I generally agree with you but have you done any marketing research from how people react to marketing? Wraps? Just a question.
"Anyone over 40"?!? 😆😆 This GenXer heartily disagrees (and I strongly expect I'm by far not the only one)! I will look up a website and then email a company about one hundred times before I'll willingly pick up the phone as the first point of contact. Even if I were to see a vehicle sporting info on a service/product I was interested in and it only listed a phone number, I'd look them up on the internet to find a website first. YMMV.
How do you feel about QR codes?
We generally like to avoid them on trucks.
The goal of the wrap is not to have someone see the wrap and immediately reach out. It's to build familiarity with your brand.
The better is no truck wrap and word of mouth
No wrap is certainly.... a take
@@ContractorGrowthNetwork haha it’s true. One of my friends is the best plumber in the neighbourhood - he can fix things others can’t - and he was getting so many calls that he ended up taking the wrap off his van. He thought about hiring new people but couldn’t find anybody reliable. It’s a good problem to have.
Ok… 2yrs later the info in the video is dated.
Even major corporations add their social media info to their advertising. Websites are almost of things of the past, and phone# is way more important for point of contact then websites. The gentlemen making this video, seems very educated. But he’s off base on a lot of key points. Tags lines are nice, but your wrap should have some of the important key facts about what service your company provides. Simple is for sure always better. But KEY information is essential
A truck wrap is better for branding, not direct response. 2 years later, all of these points still hold true.
Depends on the form of advertising. Social media links/handles are only useful *IF* the company spends time, effort, and money to do it right, and is consistent with it long-term. For example, starting an IG account when the company is new, posting sporadically for the first few months, and then abandoning it. A potential customer looking at that account a few years later is going to have questions (such as, "are they even in business any more?!"), and any sense of trust they might have had will be shaken.
One reason for focusing on the tagline rather than the "what" is that the tagline appeals to emotions (a _good_ tagline, that is). When a vehicle is in traffic, potential customers don't usually have more than a few seconds to read the information, so a large amount of text is useless because they won't have had time to read more than a couple of words. "Key information is essential" - and that's why the business name and logo, the tagline, the website URL and the overall design of the wrap *are* the most important pieces of information. Done properly, that information draws the potential customer's attention, and then the website does its job of providing enough details needed to entice the potential customer to contact the business. Good marketing doesn't talk about what a company can do for you - it demonstrates that the company knows what your problems are and that they have the solutions.
My last tuck died at 600 plus K . No wraps and paint all over it from my painting trade/business. I purchased for 3k From the day I purchased it until the day it died, it got me to work every day, never let me down, and my mechanic only fixed what was necessary. I could have purchased a fancy truck and put wraps on it. It might make me look good when I am stuck in traffic, but after a hard days work, the only thing I am thinking about is my honey who loves me for who I am and how I perform and not what my truck looks like. Long story short, my client confronted me on the day it died and said there was oil all over the drive way. The rear oil seal broke. When the project was all said and done with, I asked the client why he hired me. He said my tools in the back of the truck and the cost of them were the true sign of a professional and priorities. Respects to all blue collar people like me and their other half who loves and honors them for doing the best they can in their trade. It all about performance. Not what a truck looks like.
Maybe. What's your revenue goal this year?
Multi million dollar companies join the chat about the importance of marketing and professional appearance.
Such an under rated comment. You can do a lot with money but it can't buy you self respect, a good woman or satisfaction. Investing in a good RELIABLE truck, good tools and knowing how much is enough is a fantastic way to operate your business and still live a full life.
First class reply and many thanks for your respect. @@taylorsessions4143
Sounds like a sole propieitorship to me.
But do you have to be that cute tho 😊😅❤
oh for sure
Agreed 😌😎🤩
Dude,,,, The pic is of a guy riding an ELECTRIC commercial mower to prove you are not full of shit about saving the Earth.
Love the thought here man! I did not know that. The only problem then is that most homeowners wouldn’t know that either. In that case, the best thing would be to replace it with something the homeowner does recognize as eco-friendly
@@ContractorGrowthNetwork I get that most people wouldn't know that but he is targeting the ones who prefer it, they pay double or triple for their landscape needs to be done in the greenest way possible, California just outlawed the sale of gas powered lawn eqipmet, all the commercial equipment makers are scrambling to make commercial lines of equipment that are battery powered. One of my companies is a Commercial landscape company that only does Apartment complexes and HOA's but I am in Texas where business comes first and environment comes last but I need to keep up with the changing Industry standards. Residential weekly accounts run $40-150. if you advertise no emissions equipment it goes up to $80-240 depending on the size of the lot and dedication to the principal. It is much more time consuming and expensive to go GREEN, for the Homeowner and the Contractor!
We are just getting into wrapping our trucks, thats how I found your video. I am gambling on the very large QR code on the vehicle side and tail gate, what do you think about that? It will be included with a general photo wrap with company name so they have a gist of what they are being linked to when they scan the QR with their phones. One large 18"x18" on the side and one on the tailgates of the trucks that is about 12"x12"
I would say QR codes can be beneficial, but not at the cost of clarity around who you are and what you do. Love that they allow tracking so you can see what leads come from the wrap. If you feel they don't take away from the rest of the wrap, then go for it.
Thanks for the advise, the QR codes can even part of the design now with different color pictuals like a colored dot matrix pic of even a face or logo in it, not just black and white anymore.
Great Video... I been In the construction industry for years. Recently I decide to go on my own, can you help me with my logo. I'm planning to wrap my truck, I really need your advise. Were can I email you, or get in touch with you? I will truly appreciate it.
Would love to help Omar, aaron@contractorgrowthnetwork.com
Thank you so much!! I will get in touch with you soon