Is Ube Being Stolen from the Philippines?

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  • Опубліковано 17 чер 2024
  • Ube or purple yam is a quintessential part of being Filipino. This popular tuber is grown in different parts of the Philippines and has made headlines and appearances in mainstream media because of its subtle earthy taste. Ube renders its iconic deep violet hues unto almost anything: from breads, pastries, and other savory dishes that remind Filipinos of home no matter where they may be in the world.
    Erwan Heussaff and the FEATR team wanted to learn more about how ube is being cultivated by the Aeta farmers in Pampanga and the third generation farmers of the Bohol Ubi Growers Association (BUGA) in search of answers to the problems that the ube industry is facing. Join us on this adventure as we taste the different varieties of freshly harvested ube straight from the source and listen to the stories of how it has touched the lives of households and restaurants around the globe.
    Jump to:
    (0:00) Intro
    (1:28) Rize Up Bakery
    (3:38) La Kalidad
    (4:45) The Dilemma
    (6:33) Traditional Ube Halaya Maker Nanay Ipang
    (9:07) Where Does Ube Come From?
    (9:55) Finding Real Ube
    (11:15) Meeting the Aeta Farmers in Pampanga
    (18:04) Ube According to History and Science
    (19:50) Ube in Baguio City Markets
    (21:44) Taste Test
    (23:38) Conservation Practices
    (30:19) What Can We Do?
    (32:16) Ube in Bohol
    (39:42) Jojie's Bakeshop
    (41:09) Half Saints
    (43:31) The Conclusion/Outro
    The team would like to thank everyone who made this documentary possible:
    USA BAKERIES
    Azikiwee Anderson, Rize Up Bakery
    Angelica Nulud & Paul Faraon, La Kalidad
    Melody Lorenzo, Sweet Condesa
    TRADITIONAL HALAYA MAKER
    Rose Marie Legaspi
    Felipa “Nanay Ipang” Legaspi
    EXPERTS
    Ige Ramos - Food Historian, Writer & Artist
    Chef Jam Melchor - Founder, Philippine Culinary Heritage Movement
    Cynthia G. Kiswa - Director, Northern Philippines Research and Training Center (NPRCTRTC)
    Benguet State University
    Dr. Carolyn Mae Daquio - Former Regional Director & Training Center Superintendent, Agricultural Training Institute ATI-7
    Gracia F. Arado - OIC Training Center Superintendent, Agricultural Training Institute ATI-7
    AETA FARMER
    Aiza Lansang - Aeta Ube Farmer
    BOHOL FARMER
    Esmeraldo Maligsa - President, Bohol Ubi Growers Association (BUGA)
    Celencio Maligsa - Vice President, Bohol Ubi Growers Association (BUGA)
    BOHOL SNACKS MAKER (JOJIE’S)
    Ella Adano - Jojie’s Bakeshop
    HALF SAINTS
    Chef Joanna Arciaga - Half Saints
    USA TEAM
    Chad Santo Tomas - Producer
    BOHOL TEAM:
    EJ De Guzman - PM/Researcher
    Chester Impang - Director of Photography
    Mon Peter De Pedro - Camera Operator
    Riche Ceasar Balijon - Camera Operator
    Jesse Alfie Estaca - Camera Operator, Drone Operation
    Christian Paul Naparota - Gaffer
    Special thanks to:
    Northern Philippines Research and Training Center (NPRCTRTC)
    Benguet State University
    Rose Anne Mananghaya-Aya of DOST-PCAARRD
    Operation Share-A-Blessing - Chef Christopher Gomez, Cheme Gomez
    Original Musical Score: Leo Saballe
    -------------------------------
    We are looking for collaborators, content producers, brands, and anyone who has a story to tell. Email us at hello@thefatkidinside.com
    The Fat Kid Inside Studios
    Erwan Heussaff - Founder
    Kashka Gaddi - Content Producer
    Eamonn Quizon - Cinematographer
    Edel Cayetano - Story Producer
    Harold Singzon - Story Producer
    Kleo Balares - Editorial Producer
    Julius Rivera - Videographer
    Steven Sune - Editor
    Lorraine Santos - Editor
    Dana Blaze - Editor
    Ivan Christian Cocjin - Editor
    Martin Narisma - Food Editor
    Kathryna de Bustos - Content Manager
    Chester Velasco - Production Assistant
    Kevin Amponin - Production Assistant
    Dustin Dagamac - Colorist
    Sofia Paderes - Graphic Designer
    Kim Manuel - Graphic Designer
    Roanne Salvacion - Accountant
    Donalyn Aranda - Accounting Assistant
    Interns:
    Mary Lournette Baligod
    Patricia Beatrice Te Seng
    Hans Rivera
    Mary Zarrahmaiden Cabrera
    Alyssa Gwyneth King
    Christine Crisostomo
    Social Media:
    / featrmedia
    / featrmedia
    / featrmedia
    / erwan
    / erwanheussaff

КОМЕНТАРІ • 2,8 тис.

  • @featrmedia
    @featrmedia  Рік тому +519

    please make sure to turn on the CC's for translations!

    • @dudleysmom100
      @dudleysmom100 Рік тому +7

      Got it - thanks!

    • @Ate_Mo_G
      @Ate_Mo_G Рік тому +11

      Thanks Erwan for educating me on Ube and how valuable this crop really is. I will never take it for granted again. Kudos for people who are helping out the Aetas in Pampanga and I hope they dont get duped ever again 🙏❤️

    • @leefloresca7014
      @leefloresca7014 Рік тому +5

      Some people nowadays can make artificial purple yam or"ube", they use flour or corn starch using food coloring, milk & sugar almost same consistency with the genuine "ube",others also use rootcrops like sweet potato, cassava a and taro with artificial purple food coloring as substitute or alternative.. actually original "ube" has two kinds of colors purple and white, and the purple is commonly used.

    • @ricodilay
      @ricodilay Рік тому +6

      more content like this bro, great job, really, a very great job!

    • @jayveedelacruz8968
      @jayveedelacruz8968 Рік тому +5

      If you want to find a real ube try to find it in a province because sometimes ube grow in a place that just grow by itself, i mean it is grow by a nature., i'm not just good in english but please understand it hehehe 😁😊

  • @tobyswesternwear
    @tobyswesternwear Рік тому +3748

    I'ved been reading some of the comments here and I don't know if I just missed it but nobody seems to appreciate the value of the Aeta farmers in keeping some of the Philippines traditional food plants organic and pesticide free. And despite this they are always looked down upon as a sub class Filipinos and often cheated or taken advantage of. I'm glad to see some organizations stepping in and helping these people sell their products at a higher price in the food market.

    • @Darknamja
      @Darknamja Рік тому +23

      Thank you for your comment. 😊

    • @taglavis
      @taglavis Рік тому +10

      💯

    • @alexb4522
      @alexb4522 Рік тому +10

      I agree! 😢❤❤❤

    • @lufthanzaterrado917
      @lufthanzaterrado917 Рік тому +66

      Farmer sale it 60 per kila but in market price 200 per kila too much why not 100 per kilo to the farmer right its so unfair to all the farmer

    • @ruqayyahbaclid2309
      @ruqayyahbaclid2309 Рік тому +17

      they were taken for granted 💔

  • @juanpaulobanares6699
    @juanpaulobanares6699 Рік тому +1238

    As someone who is exposed to agricultural research, our country has so much potential with our local crop varieties. The Philippine government should really focus more on the agricultural sector and its research endeavors. Farmers should be encouraged and supported so they will be motivated to propagate quality products.

    • @CFH1962
      @CFH1962 Рік тому +27

      Give extra incentives, financial assistance to students taking up Agri//aqua culture courses...to entice them

    • @DRIFTER-cc1gm
      @DRIFTER-cc1gm Рік тому +38

      nah our government are too busy building comercial structural buildings and sub division area's

    • @Lucivius27
      @Lucivius27 Рік тому

      Government don't think long term benefits that is why they would rather import agri products than producing ourselves as they can gain more money for their pockets rather than helping its people.

    • @kwangvatar08
      @kwangvatar08 Рік тому +15

      Dept of agriculture..... 🙄🙄🙄🙄🙄🙄

    • @tessgarcia9
      @tessgarcia9 Рік тому +19

      Our politicians get kickbacks from cartels. That’s why our agri is dead. There’s no sitting agri secretary even that can focus on the sector.

  • @lecheflan4777
    @lecheflan4777 Рік тому +221

    This isn't simply a food documentary. It is also a study in Philippine anthropology. Thanks, Erwan, for this, and more power to your channel. 👍

  • @johnreysalvio238
    @johnreysalvio238 Рік тому +48

    I always consider Erwan As a Documentaries/journalist and not a Vlogger / UA-camr he's the best Filipino in the Internet..

  • @Carnage0583
    @Carnage0583 Рік тому +796

    The Philippine Agriculture really need's a boost. Fewer and fewer people are interested in raising crops like this since it's so cheap and take's time before it can be harvested. Government should give this little farmer's some incentives.

    • @gravityisme239
      @gravityisme239 Рік тому +37

      The government right now is not focusing on the agriculture rather their focus is on the industrial sector.

    • @rcane6842
      @rcane6842 Рік тому +2

      @@gravityisme239 industrialization is the way to go

    • @neonnyagic8803
      @neonnyagic8803 Рік тому +3

      In my TVL-CAP class there’s only 5 of us
      Idk who else continued I only know 2 people who really took it on seriously
      Only people who love in agricultural businesses would want to continue on for their family business but with the rise of trends food science is still staying strong but we do need to transitional tractors if we wanna meet demand

    • @usucktoo
      @usucktoo Рік тому +1

      @@rcane6842 Lol. This current and the last administration has not done and is not doing anything. Tyrants dont freaking care. You're delluding yourself if you think there is a focus on industrialization. There is NO FOCUS on anything. There is only corruption from Duterte and Marcos and facebook gossip. The Philippines is merely getting what it deserves

    • @fm.burbank8461
      @fm.burbank8461 Рік тому +30

      @@rcane6842 does industrialization being "the way to go" mean our farmers and the agricultural sector should be left in the dust? Literally one of the most important sectors of our economy?

  • @amanojaku7236
    @amanojaku7236 Рік тому +439

    Protect our Ube and Calamansi. Mabuhay mga Kabayan.🇵🇭 Very eye opening and great subject

    • @blindmown
      @blindmown Рік тому +6

      I'm in Philippines for the first time and I LOVE calamansi!! I'd never heard about it before I came here. Such a good food culture, I love lumpia too!

    • @ttpfvlog
      @ttpfvlog Рік тому +2

      @@blindmown you have to try the 'nilupak na cassava' by Benito's and the 'Pichi-pichi' by Lola Nena's. Heaven 😋

    • @joiebactad1
      @joiebactad1 11 місяців тому +2

      So far our ube, has the great taste, full color and so rich in aroma …nothing like it in any other countries…

    • @deuscoromat742
      @deuscoromat742 6 місяців тому +1

      What you're struggling with is basic economics. There is no consolation prize for being the region that a particular product originates from. If someone else is in a better position to capitalize off of its production and Export ie achieving a higher efficiency, then they will reap the rewards. That's how a Market based economy works lol. Before your country even entertains protectionist policies (like Europe's dop) it has to be in a position to enforce those policies. You will not compete with third world countries where people work for slave wages without impoverishing your own people or damaging your economy.

  • @TheAgnesrabino
    @TheAgnesrabino Рік тому +28

    Since, coming to the USA 🇺🇸 I try to buy what's "Made in the Philippines" 🇵🇭 That's my way of helping our export/import business. Thanks Erwan, for bringing this info into our consciousness.
    P.S. It's a good thing, I understand Bisaya. But, for those who don't, subtitling in English is a good thing👍

  • @lesscomplicatedsubtosubleg3187
    @lesscomplicatedsubtosubleg3187 Рік тому +40

    I'm amazed how dedicated Erwan is in creating contents like this. Immersing himself with our culture and traditions are remarkable. Truly a Filipino by blood and by heart ❣ Educating us the great potentials of our agriculture resources, it's promising and motivating.

  • @mondzsterdark1007
    @mondzsterdark1007 Рік тому +656

    yeh its kinda sad when our agricultural resources are not fully capitalized. other neighbouring countries saw the potentials of these and started investing/making it their own, just like the rice and calamansi. Philippines has so much to offer in terms of agriculture and i can say with confidence that we have some of the best products to offer to the world, however sadly its not well looked after.

    • @yasg9428
      @yasg9428 Рік тому +28

      We have like better product qualities but sadly agriculture isn't a priority for the government. Still hoping for the best

    • @abbybart9798
      @abbybart9798 Рік тому +14

      First world nations had very strong agricultural sector before they industrialized. In fact some studies show that it's one of the prerequisites for industrialization. There are ways to make the developing period shorter but gutting the agricultural sector is not one of them.

    • @kaskomisar
      @kaskomisar Рік тому +12

      We have such a large potential when it comes to agriculture but how we treat our farmers is horrible, most dont have their own land which means they cant prosper. A shitty reminder of our semi-feudal society.

    • @alexanderwilde
      @alexanderwilde Рік тому +4

      @@yasg9428 It's not that agriculture isn't a priority, in fact agriculture is heavily prioritized by the government. The only problem is that it is difficult to capitalize on proper sustainable agriculture with zero infrastructure and limited funding. But such topics can only be discussed AFTER we solve the traditional consequences, capitalizing on agricultural products means we need to industrialize and increase production of the raw products, both of which are not currently possibly with either traditional and sustainable agriculture.
      Basically the agricultural researchers and those that push for advancement are aiming for a goal where the Philippines does not need to sacrifice tradition or sustainability while increasing profits to defeat our competitors that do. It is a near impossible task and in trying to achieve this our researchers develop a plethora of methods and strategies that unfortunately will never be implemented as they are not the "Perfect" idea that sacrifices nothing. These "imperfect" ideas though are taken and researched by affiliate and partner universities from our competitors to be localized into their own countries climate and ecosystem and when that is done it is then implemented to be used as their own method of earning huge profits.
      TLDR: Philippine agricultural sector search for the PERFECT tool ignoring the imperfections which are used by our competitors to leave us in the dust.

    • @iwantcoconutv2877
      @iwantcoconutv2877 Рік тому +8

      paano ma prioprioritize tinatayuan ng subdivision ng mga villiar

  • @bitwise-3697
    @bitwise-3697 Рік тому +684

    If ube is a Japanese product, you bet it would have all sorts of grades and standards and certifications. This will come with regulations on how it will be marketed and sold. It would foster the development of this produce and keep it as a "pride" product of all the regions that grow it. But alas, Philippines.

    • @marikitako6195
      @marikitako6195 Рік тому

      If ube is a Japanese product it will be bland and boring,so stfu.

    • @hearthatbird
      @hearthatbird Рік тому +21

      There's actually a city in Japan called ube

    • @home4good.
      @home4good. Рік тому +66

      be gentle.
      the food technology profession has just been officially recognized by the Professional Regulation Commission. they are still in the process of providing licenses to practicing graduates.
      this documentary missed to reach out to these professionals.
      do support the Philippines Association of Food Technologists on their endeavors.

    • @vanjosh7763
      @vanjosh7763 Рік тому +25

      @@home4good. he did reach out to professionals in a research center in Baguio. I think you did not watch the entire video. Or perhaps the only research center you know is in Bohol, which isn’t the only one.

    • @home4good.
      @home4good. Рік тому +3

      @@vanjosh7763 I meant Food Technology professionals on the food processing part of it.

  • @_ycats
    @_ycats 8 місяців тому +12

    Erwan and Featr team not just making documentary but a LEGACY.
    Praise God also for the life of our local farmers and researchers. 🥹🖤
    Blessings!

  • @cynthialoza6295
    @cynthialoza6295 5 місяців тому +9

    This is a serious eye opener for all Filipinos. Thank you FEATR for the mature and much needed discussion on how to value and protect one among many of our important resources. Mabuhay po kayo.

    • @leonylandicho2263
      @leonylandicho2263 4 місяці тому +1

      You did a good job Erwan I salute you for what you did especially in agriculture ❤ God bless you.

  • @CaramelSauce24
    @CaramelSauce24 Рік тому +590

    Ube is becoming very popular nowadays in the West. The Philippine government through it's agriculture department should pay attnetion. This is very well done, Erwan and team. I grew up in Palawan in the 90s and I remember growing some ube in our backyard. There'd always be an inadequate yield and my sisters would always have to buy more from the wet market. I remember the ones I planted to have that deep purple hue so they were probably the kinampay variety. Whenever we'd make halaya, I'd always sample the freshly boiled ube and to this day I still remember its unique aroma and its wonderful texture which then turns delightfully creamy when cooked in coconut milk.

    • @antonioalfaro5749
      @antonioalfaro5749 Рік тому +18

      Sad to say that the DA is busy doing themselves a big favor by pocketing the budget supposed to go to these farmers. Do Not FORGET! one of their Dept. the BFAR is banning the sale of many types of Fishes during this Holiday season and pulling up the magic trick of the Law passed and forgotten in 1999, What? Somebody got paid to do this for sure. PBBM is very slow and inexperience in this matter. Truthfully, I wish it was Imee, as our president instead of her brother.

    • @manculture6905
      @manculture6905 Рік тому

      AYUN NA NGA KUYS BUKOD SA SOBRANG LOKAL NG UBE AT MAY ANLAKI NG POTENTIAL SA WORLD MARKET WALA SUPORTA SA GOBYERNO TSK TSK GAYA PA NG LOKALY GROWN MARIJUANA SATIN PNG EXPORT ANG SPECIE TUMUTUBO SATIN WALA PRIN SILA PAKI JUSKO SOBRANG NAPAG IWANAN NA TAYO NG IBANG ASEAN ..TAYO NAGPAPASIKAT SA SOCMED IBA NAGPOPRODUCE

    • @michaelflores2509
      @michaelflores2509 Рік тому

      @@antonioalfaro5749 it is better to have bongbong. If imee was the one who run for Presidency, Inc. Might not supported her or their votes will be cut into the two women running

    • @timpacx
      @timpacx Рік тому +4

      @@antonioalfaro5749 you had me in the first half ngl. then i read your last sentence.

    • @lazybum6387
      @lazybum6387 Рік тому +5

      @@michaelflores2509 cap, shouldve been leni.

  • @Desvilleux
    @Desvilleux Рік тому +258

    Living in the Netherlands, where farmers have the right to fight for their crops, these aetas deserve higher compensation. Their knowledge and hard work should be treasured by the agricultural sector, especially nowadays when organic products and methods are expensive. Our government is quite disappointing-such a waste of natural resources.

    • @user-mm6gb9hf2k
      @user-mm6gb9hf2k Рік тому +15

      People kept on voting corrupt officials, I as a citizen of this country is so disappointed as to why our people keeps on sticking to the people who've already won the last election and made no change. And the reason why they don't want to vote other officials is "They don't have experience", a disappointing mindset that needs to be changed.

    • @themelancholyofgay3543
      @themelancholyofgay3543 8 місяців тому

      Destroy the government. Sara Duterte spent hundreds of millions in less than 2 weeks in a confidential fund

    • @ainameable
      @ainameable 7 місяців тому +4

      Its more of a Cultural thing they are abused and kept uneducated to be exploited... Growing up I was called (not in a nice way as) ITA due to my skin color (im part Ati btw).

    • @dantemalit1744
      @dantemalit1744 6 місяців тому

      our govt officials are so corrupt thats why we cant do nothing if foreign countries , like US, doesnt want to conduct business with us but to our neighbors who are honest.If other countries had stolen our plants and US conducts business with them, not with us, the trouble comes in.

    • @bakasheru
      @bakasheru 6 місяців тому +1

      *sigh*
      These people fight for their cultural heritage. And turn that heritage into something that will benefit them.
      By your concept Dutch farmers should fight for Dutch products. The Dutch already lost that battle, and to be honest... I don't think the Dutch care.
      The orange carrot was popularized over 200 years ago by Dutch farmers... but these days nobody calls it the "Dutch carrot" , everyone calls it "the orange carrot". It's so popular that most people don't even know other carrot colors exist.
      When you look at EU protected agricultural products.. the Netherlands is a wasteland. They only have Cheese, unrefined sugar, the pancake syrup and salted haring. What a joke.
      In the end.. Dutch people are famous for way more complicated and profitable products. With brands known around the world like Heineken, Philips, ASML, Shell, Ahold, ING and NXP.
      Fighting for a fair price that farmers can receive for their products within the Netherlands is just a result of the problem that most agricultural products are already produced way cheaper in other countries. For the Philippines this is a whole different story, they still have the benefit that Ube is mainly produced within their borders, and not in any meaningful quantity elsewhere.

  • @EZsWaterBoy
    @EZsWaterBoy Рік тому +18

    Thank you Erwan for educating us, teaching us how important the culture of Filipinos truly are. Even though you don't work for Agriculture or the Government. I can see the Passion and the Concern you put in in your works. You are a truly Filipino hero and it shows how much you love our culture. I was a bit skeptical at you at first when you started vlogging because most Artistas just wanted to be famous on tv and make money, But you used your Popularity for a Good reason and Good cause. Thank you for showing true love and concern. I hope more Influencial people can be like you. You have my respect and support brother.

  • @jgenerao5563
    @jgenerao5563 10 місяців тому +9

    Please continue to make videos like this from the perspective of Filipinos and the Philippine agricultural industry. UBE is from the Philippines and UBE will continue to grow in popularity and we really need to cement the origins and the traditions of UBE GROWING, distribution, consumption and respect. Sounds dramatic I know but it’s true! ❤

  • @roamingjosh
    @roamingjosh Рік тому +282

    I learned a lot in this piece. Maybe we should start labelling everything, as it helps both the farmers, the industries and the consumers know what exactly they are looking at. Ube is very Filipino, and if other countries start planting it, they really won’t know what it is or tie it to their culture like childhood memories, making it difficult to prove that it is theirs in the first place. The government should act on protecting ube as early (or maybe as late) as now.

    • @1349aegis
      @1349aegis Рік тому

      lmao

    • @charrizdomingo986
      @charrizdomingo986 Рік тому +9

      We can apply regulation similar to how european products are name after their origin

    • @908mar2
      @908mar2 Рік тому +3

      Ube or D. Alata (purple yam) is not native only in the Philippines but also from other southeast asian region and new guinea. It is naturalized in other countries and considered as invasive.

    • @5ystemError
      @5ystemError Рік тому +21

      @@908mar2 That's all besides the point. Tomatoes are native to North America yet "Italian tomatoes" are a mark of quality.
      It's not about literal botanical fact. It's about creating a brand so that specifically "Filipino ube" is known and prized worldwide. That way Filipno cultural heritage is respected and, more importantly, Filipino farmers can earn a good living.

    • @908mar2
      @908mar2 Рік тому +1

      @@5ystemError that's the point, the video implies that the origin of ube is solely in the Philippines but actually is not. The video start with a banner with a word " stolen"

  • @featrmedia
    @featrmedia  Рік тому +359

    We want to thank everyone who has been sharing their thoughts below! We made this documentary as our way to spark a discussion about ube and how it affects the livelihood of Filipinos here at home and abroad. Keep your comments coming, we are reading each one! 💜

    • @FilmanSantiago
      @FilmanSantiago Рік тому

      🤙

    • @aileenselorio4948
      @aileenselorio4948 Рік тому +6

      Just like there’s Thai jasmine rice, Japanese rice, I hope in the future there will be Philippine ube in the market globally.

    • @jinilolandria5595
      @jinilolandria5595 Рік тому +4

      You can visit Bohol where you can find varieties and abundance of Ube. There, Ubes are included in festivals in Bohol.

    • @sadcore
      @sadcore Рік тому +3

      If BBM staff or people surrounds him is watching or even listening maybe this is a first step for bbm agriculture plans content like erwan's is worth watching for its purpose is not to exploit but to highlight filipino pruduce such us ube and other food herloom

    • @audraelynnegrimmelhaussen8808
      @audraelynnegrimmelhaussen8808 Рік тому +1

      At least they should acknowledge the fact that this crop is endemic to our country and not just use it willy nilly without that recognition.

  • @apoloniogarcera7614
    @apoloniogarcera7614 9 місяців тому +8

    My Lolo and Lola used to plant these crops 15-20 years ago in Bohol. They collected varieties of ubes like kinampay, white varieties, and more. During December, I remember my Lola cooking ubeng binignit. Even so, my parents and I still planted this crop for consumption, keeping the tradition of my grandparents. Kudos to Erwan and your team for making this wonderful documentary.

  • @m.h.1593
    @m.h.1593 Рік тому +62

    I’ve seen this documentary four times already, and I tear up each time. Thank you Featr team for shining light on this issue and for virtually raising the Philippines flag. Come on Philippines, let’s preserve our national treasures and give farmers the credit that they’re due!

    • @deuscoromat742
      @deuscoromat742 6 місяців тому +1

      What you're struggling with is basic economics. There is no consolation prize for being the region that a particular product originates from. If someone else is in a better position to capitalize off of its production and Export ie achieving a higher efficiency, then they will reap the rewards. That's how a Market based economy works lol. Before your country even entertains protectionist policies (like Europe's dop) it has to be in a position to enforce those policies. You will not compete with third world countries where people work for slave wages without impoverishing your own people or damaging your economy.

    • @XSpamDragonX
      @XSpamDragonX 6 місяців тому +2

      ​@@deuscoromat742People don't seem to understand why and how DOP exists. They are univerally recognised regional varieties, not an entire species. The Philippines can't protect Ube as an entire species, not to mention the lack of enforcement mechanisms. I wish people would understand they need to win on price, they can't expect the world to pay a premium for an identical product.

    • @deuscoromat742
      @deuscoromat742 6 місяців тому

      @@XSpamDragonX exactly

  • @felixmarkcamacho5891
    @felixmarkcamacho5891 Рік тому +105

    This is the content that Filipinos should watch. Kudos to you sir for showing awareness that we still need to cultivate, protect and understand our own heritage not just our beaches but most especially our farmers and the root crops and rice that we are abundant with.

    • @ly-yq1zv
      @ly-yq1zv Рік тому +1

      couldn't agree more

  • @palespectre
    @palespectre Рік тому +85

    FEATR is really a treasure at this point. The amount of research in each episode is really impressive. One learns to appreciate our culture more. So, thank you Erwan and team. This is one of my favourite episodes. I wish someone from the government would see FEATR’s episodes like this.

    • @leticiachiok8057
      @leticiachiok8057 Рік тому +3

      Thanks FEATR for the remarkable story about 'ube' (purple yam). I hope we can truly propagate more production of ube, help the Aetas (in the Porac area of Pampanga where they live). Thru NGOs and concerted efforts, we provide more livelihood to our brothers in the mountains.

  • @ShaiTalks
    @ShaiTalks Рік тому +4

    I hope the government can recognize the Team and give them the Job to do documentaries like this for PH... It's a great help to inform people and also preserve our resources...

  • @teresitaekim2565
    @teresitaekim2565 Рік тому +3

    I remember when I was a kid, the Aetas from the mountain sells their products in the market in my area, one is Ube, taro, and many kinds of vegetables. They pass in front of our house every market day, and that is Wednesday and Sunday. My Mom buys before they bring the veges to the market. Believe it or not, it's the best vegetables we ever ate. Ube is so fresh. I still remember the succulent taste of their ube. P.S. I didn't know Aetas still existed in the Philippines. I'm so surprised to see them in this vlog. I'm happy to see our indigenous people still around. In the old days, there were a lot of them in the Kalinga Province in Luzon. Thank you for featuring them in your vlog.

  • @soojieguadilla2680
    @soojieguadilla2680 Рік тому +63

    As someone who hails from Cordillera and grew up eating ube, I’m impressed with how this documentary was made! Galing!

    • @wordsandtricks
      @wordsandtricks Рік тому

      Hello, curious lang! Meron po ba kayo sa Kordi na indigenous version ng halaya? Tipong pre-war o precolonial recipe na walang kondensada o evap?

    • @buhaykubo4714
      @buhaykubo4714 Рік тому +1

      @@wordsandtricks not sure with other parts of cordillera but in my community, there is an indigenous recipe called "Dinakan" which can be made in a lot of variations and one is boiled ube, crushed and cooked again with coconut milk and sugarcane juice..the final product is just the same as halaya but it can be more like a soup depending on the amount of coconut milk poured in

    • @daryldaryll3153
      @daryldaryll3153 Рік тому

      when i was young i still remember that we eat ube for the rest of the week dipping it with sugar. Eating just kamote and togi, i was already thankful for that.
      there was this thing also when we mash the ube after boiling and put sugar mix them again and mash them again.

    • @wordsandtricks
      @wordsandtricks Рік тому

      @@buhaykubo4714 Uy, ta-try ko yan! Salamat. Common pa rin ito sa inyo, o disappearing/lesser known na rin? Sadly, walang Google results ang 'dinakan' 😩

    • @DyanenMarSya
      @DyanenMarSya Місяць тому

      I hope the Philippine government watch this and do something in protecting the origin of ube. Your example on rice production now being mark as Thailand is very true my Mom is an agriculturist a graduate of UP los Banos she specialise in rice & corn production She used to travel to Thailand and Vietnam to teach, giving lectures on how to plant rice and corn. Now they have surpass the Philippines in rice production it is sad because i saw how my Mom travels to those country to teach them now they are totally owning it! It will be a shame if this will also happen to Ube!

  • @tataarchitect3493
    @tataarchitect3493 Рік тому +338

    I think this video is by far the best content of FEATR for this year. It deserves recognition and an award for educating not just our fellow Filipinos but the world as well. Kudos FEATR, mabuhay kayo!

    • @mariamalabayabas9084
      @mariamalabayabas9084 Рік тому +4

      Just added info, Giron foods was the first company to convert fresh ube to powder form. My mother who was then an exporter used to export this to Germany in the 70s. We used to get the stocks in Dasmarinas Cavite.

    • @lucillegil5306
      @lucillegil5306 Рік тому

      @@mariamalabayabas9084thank you for the info

    • @aaronbee6378
      @aaronbee6378 Рік тому

      He just got the James Beard award. Very well deserved.

  • @PWDlife
    @PWDlife Місяць тому

    Erwan's documentary is so informative. He even moves places to gather information. These types of documentaries take time.

  • @ManangBrosya
    @ManangBrosya Рік тому +6

    Thank you FEATR for creating such informative documentary. This is a significant first step, not only to inform people the importance of our own produce, but to ingrain the cultural aspect in our culinary history. Watching this gave me a deeper understanding and loyalty to our products. Wishing all the best for the channel! 💜

  • @babaluweng5431
    @babaluweng5431 Рік тому +75

    Hopefully in the coming years, the government could improve the program that strengthens the production of Ube as it really is uniquely a Filipino ingredient. We wouldn't want other neighbouring countries to overshadow the Philippines in the export industry just like what happened to the rice.

    • @lesterlloydkhong7392
      @lesterlloydkhong7392 Рік тому

      Couldn't agree more 💯

    • @nachaenghyo_o
      @nachaenghyo_o Рік тому +5

      This! I'm still bitter about what happened to our rice industry! I will not accept it if it will happen to ube too!

    • @vesta1000
      @vesta1000 Рік тому

      lol asa

    • @makoyloloy728
      @makoyloloy728 Рік тому +4

      Government focuses on inviting foreign investors instead of improving our economy with our own resources.

  • @karshy2572
    @karshy2572 Рік тому +211

    Thank you for protecting to preserve our culture. A lot had been stolen from us already. The Philippine Government needs to see this as a big thing.

    • @corporaldoge815
      @corporaldoge815 Рік тому +17

      Sadly this new gen of government can't see that 💀

    • @Mavis7oteltransylvania
      @Mavis7oteltransylvania Рік тому +7

      @@corporaldoge815 they will never

    • @Madenum123
      @Madenum123 Рік тому +10

      @@corporaldoge815Imagine the PH gov actually being helpful 💀

    • @JustAngelika
      @JustAngelika Рік тому +7

      Actually, some already had. Our local government in the North are educating and raising farmers, they also offer full scholarships for students who will courses related to agriculture and medicine, to encourage younger generations to take the path, and after graduation later on will work with the government to solve issues like this. Hopefully it will persist and succeed.
      Sadly, younger generations, in our generation --- they doesn't see the importance of these... Soo I say, neither only the government or only its people is the problem, both shall unite.

    • @myg1985
      @myg1985 Рік тому +1

      I don't think it is "stolen." We, the Filipinos doesn't protect much of our products, that even us we try to sell fake stuff (the perfect example is in this video when Erwan bought the "fake ube jam). In EU countries, they are quite strict when it comes to locally produced products, in fact there are laws in place what labels are allowed to use. People have so much pride in their local artisan crafts and produce.

  • @elgaming5811
    @elgaming5811 Рік тому +3

    Grabe yung emosyon na dala ng vlog na ito. As an Ube lover myself, nagpapasalamat ako kay Erwan for exerting effort featuring this phenomenal tuber. And to the famers who keep planting yam, salute and love to all of you. I agree that this is the next big thing worldwide. Sana nga pagtuunan ng pansin ng pamahalaan ang produktong ito na magiging simbolo ng bansa sa larangan ng pagsasaka at sa industruy ng ageikultura.

  • @ShaiTalks
    @ShaiTalks Рік тому

    Eye opening talaga... I appreciate the work they do to cultivate Ube in the Philippines... Thank you Erwan and Team for your Passion too.. ☺️

  • @vvvbingsu
    @vvvbingsu Рік тому +292

    It’s heartbreaking to watch our local and endemic produce/products be capitalize by other countries.

    • @virnadimalibot3277
      @virnadimalibot3277 Рік тому +29

      ATTENTION: Sec. of Agriculture pls. make a farm of ube other countries might again overtake us in producing the crops like peanuts and cashew. Vietnam are now producing it.

    • @chancestaken
      @chancestaken Рік тому +72

      It’s not the first time. Mexico took “Manila mangoes,” French perfume company took “Ylang ylang” Theres a Thai brand mogu mogu capitalizing off our nata de coco which they called “coco jelly.” A spanish lady stole piña leather and patented it as hers so local producers from whom she learned how to make it cannot produce them anymore. It’s mainly our government’s fault.

    • @vvvbingsu
      @vvvbingsu Рік тому +39

      @@chancestaken Indeed a fault of the government. We kept on losing opportunities because there is no support, no innovation, and certainly no initiative.

    • @piosian4196
      @piosian4196 Рік тому +21

      Need to help Filipino Farmers, not squeeze them with high interest loans. Foreigners with huge stock reserves can tide the long Ube growth.

    • @togstags1286
      @togstags1286 Рік тому

      @@vvvbingsu sinisi nyo na naman ang gobyerno... tanungin nyo muna mga sarili nyo, kelan bah huling bumili kayo ng locally produced na bigas? kelan bah kayo huling bumili ng gulay sa mga nag lalako at hindi sa supermarket? kelan bah kayo huling bumilu ng cake sa mga local bakeries at hindi sa red ribbon or goldilocks? bago nyo sisihin yung nasa pinka itaas, tingnan nyo muna ginagawa ng mga nasa ibaba... bibili kba ng locally sourced bags kung may option kang bumili ng jansport? bibili kba ng sapatos ng marilkina kung sing kapresyo lang nya ang nike or jordan? madaling sisihin ang gobyerno, pro ang hirap sisihin mga sarili nyo... pareho namang may kasalanan... tawag jan mga HIPOKRITO...

  • @TobsGomez
    @TobsGomez Рік тому +105

    Great content as always! How can we not love the passion and commitment in their craft? Not just merely bringing out interesting subjects and topics but most importantly, promoting and loving the culture. Kudos to the FEATR team and all the great people involved! Mabuhay! 🥳🇵🇭

  • @carlamichaelaescueta7755
    @carlamichaelaescueta7755 Рік тому +5

    The research and production that went into this is so deep and valuable, it should be shared to more people and institutions. Please find a way to share this to local and international channels. Congratulations on your journey and travels to bring the most real and authentic stories and histories to more Filipinos. This is so hard to do, not just geographically but politically as well knowing that there are certain agencies or governing bodies that have the tendency to monopolize a certain cultural tradition. Thank you for raising the hard questions and disconcerting issues. You chose a very hard road to travel but you meet so many great people and communities who will remember you and your team for sharing their humble stories. Kudos! More power to you and Featr. This is nation building at its best.

  • @ChicReal
    @ChicReal Рік тому +3

    Thank you FEATR for an invaluable UBE documentary and highlighting the importance of its natural history, cultural diversity and most importantly its preservation. As a Filipino-American, it was truly eye opening and it moved me tremendously. I have very fond memories eating Ube as a child prior to me and my family emigrating to the U.S. And I can proudly say, we ate Ube Halaya desserts into adulthood. Your wonderful Ube documentary is PRECIOUS, and very near and dear to my heart. Again, thank you dearly and God bless you all. 🙏🏻💜🙏🏻

  • @FilmanSantiago
    @FilmanSantiago Рік тому +187

    I appreciate the effort and resourcefulness to create this sort of documentary. This content is so rich like the ube which I hope more people will be enriched with the value and importance of this produce. 👏👏👏 bigyan ng jacket si Erwan. Seriously

    • @karencornelio6340
      @karencornelio6340 Рік тому +1

      Truuuuthhhhhh

    • @flashyvirtouso7423
      @flashyvirtouso7423 Рік тому +2

      Si chef erwan level up na … its not about a cooking show for his advantage but giving our other aeta siblings their exposure to a more stable livelihood… yes bigyan ng jacket si erwan galing mo boss Filman !!!

  • @GeezCats
    @GeezCats Рік тому +124

    Kudos to FEATR for raising awareness re this issue. We have a history of missed opportunities in this country - from the Ylang-ylang that’s essential to the production of several renowned perfumes, to nata de coco which is now produced in Thailand… and yes, rice and calamansi. I certainly hope our Agriculture Secretary, ahem, gets to see this!

    • @CaramelSauce24
      @CaramelSauce24 Рік тому +9

      Missed opportunities -you hit the nail on the head. Some people are not interested in small kickbacks it would seem. When the day comes that this industry sees a boom locally, you'll start seeing them crocodiles lining up their pockets.

    • @Jan-xf8sk
      @Jan-xf8sk Рік тому +2

      Do you hope our current "Agriculture Secretary" gives a damn? I don't think so.
      He's not even an agriculture expert.

    • @HiddenAgendas
      @HiddenAgendas Рік тому +1

      ???? Calamansi was invented in China. It's a hybrid between a kumquat (Chinese) and Mandarin (Chinese).

    • @marcelinobalaso7598
      @marcelinobalaso7598 Рік тому

      ​@@HiddenAgendas I dont know whats the why the agri sectetary is not up to what we expect, he better leave the decision to the expert and just be an spokesman of the dept.😅

  • @Awanin46
    @Awanin46 8 місяців тому +2

    Nung nabubuhay pa ang tatay ko,nagtanim siya sa bakuran namin (maliit lang po ang bakuran nmin 😊) ng ube na galing sa binili niyang ube sa palengke,at nung ito ay panahon para hukayin,kc lumalabas na sa lupa ang yung ube mismo at natutuyot na mga dahon, tuwang tuwa tatay ko dahil sobrang laki nito! Sa tingin ko noon base sa laki nito,aabot sa mahigit dalawang kilo. Sa ngayon wala ng magtatanim ng ube dahil pumanaw na si tatay 8 years ago😥 siguro kapag ako'y mag 4 good na,ako ang susubok na magtanim nito☺ btw napaka informative at eye opener itong vlog ninyo...great job👍👍👍
    Side note...everytime na magbabakasyon ako,ang gustong pasalubong ng mga amo ko ay, ice cream na UBE ang flavor🙂

  • @CoraleenWaddell
    @CoraleenWaddell Рік тому

    I just love how thorough this was! Also Erwan's excitement to try all the Ube is giving me life rn

  • @kielthecaffeinated
    @kielthecaffeinated Рік тому +47

    This is not just about food. It's a culture indeed. This is such an enlightenment.

  • @courageousteen1734
    @courageousteen1734 Рік тому +20

    Isang taon para ka maka harvest ka ng good quality UBE. Nanay ko madalas nagtatanim ng UBE tuwing harvesting ng December para may gagamitin ulit siya sa susunod na pasko para sa UBE halaya niya nanhanda.
    Edit : nakakahiya yung mga vendor na sinasamantala ang mga kapatid natin na aeta na bigas at kape lang ang kapalit ng ube. Matagal masira ang UBE kahit 2 buwan pa yang naka stock hindi masisisra.

  • @julievisperas904
    @julievisperas904 5 місяців тому +1

    i have been planting ube for decades as a hobby. i used to harvest up to 10 or 15 kilos per hill. now, it not uncommon for me to harvest at least a drumful of ube tubers. sometimes, 2 drumful of tubers. but i think now that what is needed is to produce bigger size, or not necessarily big, but medium in size. thank you for this wonderful video.

  • @nicolle2126
    @nicolle2126 Рік тому +6

    I really appreciate what you're doing in the philippine food and agriculture scene, thank you so much for making videos on these topics and shedding light on the struggles of our farmers

  • @summersong5876
    @summersong5876 Рік тому +140

    This is very alarming. They already stolen Nata de Coco and Calamnsi before. This is such an eye opener. We need to pressure our government to protect our local produce from traders and manufacturers that claims our products as their own.

    • @lapisstories
      @lapisstories Рік тому +4

      Oh no. I did not know that

    • @solmichaelis2608
      @solmichaelis2608 Рік тому +4

      wait nata and clamansi??? more context plsss really want to know

    • @joeddiejoe77
      @joeddiejoe77 Рік тому +6

      Bruh calamansi that we know is originated from thailand. And broadly used in south east asian nowadays.

    • @savire.ergheiz
      @savire.ergheiz Рік тому +6

      Haha people keep forgetting that its not really unique to a country unless it has deep root origin.
      Japan also has actually stolen quite a lot of others native food ingredients but yeah we never really worry about it.
      This is the same with this variety

    • @seaneken1483
      @seaneken1483 Рік тому +21

      @@joeddiejoe77 huh, calamansi is originated from the phillipines, watch their new documentary. Even the word calamasi/calamondin(Kalamundin) is a Filipino word

  • @Airam_Coach
    @Airam_Coach Рік тому +25

    I am proud of being a Filipino and have eaten Ube in my Kabataan years. You are correct, Erwan, that is Ube just boiled, and a taste of taro and the light sweetness of sweet potato is the simple taste. How good is the FEATR channel for expanding the knowledge of young generations and giving value to these crops, Ube? Be proud of all Ube farmers who dedicate themselves to maintaining the Filipino culture. It is OUR, The Philippines Pride. Kudos to FEATR Channel.👍

  • @NicoLuciano-pr7tq
    @NicoLuciano-pr7tq 10 місяців тому +3

    This is such a great content and very interesting documentary about our local crops. It's highly important that we give so much attention into this. Thanks to this channel for showcasing locals.

  • @mariaelda6271
    @mariaelda6271 Рік тому +14

    Translation for those who do not speak Bisaya @ 32:27 "Sa edad ko at sa experience ko bilang senior citizen, ang ube ay importante din kasi siya ang sumalo nung panahln na walang bigas."
    "May mga kuwento noon unang panahon, na pag mahulog ang ube, dapat halikan para hindi ma-karma. Pero ngayon nalaman namin na hindi naman sa dapat halikan, Kung hindi sa panahon noon yan ang pag-aalala nila na dapat alagaan ang ube kasi madali siyang magka-pasa. Maselan. Para sa akin, sa 3 dekada na nag-gamble ako sa pagtanim kask ito ang root crop na may source of income sa 6 na buwan,, parang nasa bangko pera mo kasi in demand ang ube. Sa estimated data namin, sa mga myembro namin hindi kaya mag-produce. Kulang ang production. May naghanap ng 70 tons. Saan kami hahanap nun? Ang diperensya sa small scale farmer at mid-scale. Ang small scale walang pesos sign sa pagiisisp. Dapat may peso sign ka sa pag-iisip, sasali sa mg training at classes para ka aasenso."
    P.S. maraming salamat sa mga Ube Growers association who are doing their part to protect and promote ube-farming.

  • @ProximaCentauri88
    @ProximaCentauri88 Рік тому +28

    This is also starting to happen to PILI (for its nuts and essential oil). Pili (Canarium ovatum, Canarium luzonicum, and other related Philippine species) is endemic to the Philippines particularly Bicol. I have read plant growers abroad who are now growing pili trees. Some local practices like selling fake pili nut candies are hurting the industry. Like what you have mentioned, we really lack regulation when it comes to our endemic crops. Piracy of natural resources and traditional knowledge have hurt many cultures around the world. This happened to the communities of Moluccas, Indonesia (clove, nutmeg), India (sandalwood, black pepper), and Sri Lanka (cinnamon). Thank you Erwan for shedding light to these issues that are often overlooked.

    • @audraelynnegrimmelhaussen8808
      @audraelynnegrimmelhaussen8808 Рік тому +4

      Same for bagong Balayan as well as Abel (traditional woven fabric) from Ilocos. It's disconcerting.

    • @romeocivilino6667
      @romeocivilino6667 Рік тому +1

      Yeah, and the usual Theft is from our neighboring countries like Singapore, Malaysia, Vietnam, Thailand, Cambodia, China, Taiwan, South Korea and Japan. Not only Agricultural but also Industrial, Culinary and Scientific Researches.

    • @mrcasful
      @mrcasful Рік тому

      Pili is not that great, kacheapan

    • @ProximaCentauri88
      @ProximaCentauri88 Рік тому

      @@mrcasful What makes you say that?

    • @ProximaCentauri88
      @ProximaCentauri88 Рік тому +2

      @@romeocivilino6667 We should not immediately accuse something against another country that shares a lot of similar resources with the Philippines. Ube for example is not exclusively grown in the Philippines but in and around Southeast Asia although the ube flavor in desserts probably was first created by Filipinos.

  • @mariannec9154
    @mariannec9154 Рік тому +185

    Thank you for this video. I love ube and I know ube is from the Philippines. I went to a Chinese ice cream store in New York with ube ice cream, and they were passionately claiming that ube is from China. I told them no it is not; it came from the Philippines.

    • @sunnyinmilkyway2114
      @sunnyinmilkyway2114 Рік тому +1

      Kingina! pati ba naman ube aangkinin din ng China?

    • @moldycookie8162
      @moldycookie8162 Рік тому +38

      Wow, that's infuriating...

    • @poperraka
      @poperraka Рік тому +49

      Clasic China

    • @pushslice
      @pushslice Рік тому +1

      China gonna China.
      Don’t be surprised if they next claim to have invented democracy .

    • @kimcruz3889
      @kimcruz3889 Рік тому +22

      damn, even ube???

  • @rydera.j130
    @rydera.j130 Рік тому +7

    Thank you @Featr Media for always advocating such relevant issues such us this. The Philippine Government should help funding your production team. This episode is such an eye opener. I hope more local farmers would pay attention to this. The Ube demand will continue to rise in the coming years, with continuous awareness, and educating our local farmers Philippine farmers will truly have a breakthrough. This will not only alleviate poverty, This will help Philippines to claim as the rightful owner of this God given heirloom. Napakayaman talaga ng Pilipinas, kailangan lang tuklasin at pagyamanin. And yes there’s should be more conversation such us this. Thank you, FEATR! Mabuhay Kayo.

  • @mlsbtn67
    @mlsbtn67 Рік тому +2

    I am impressed at how you created your video and more importantly the subject matter with its people. This 'ube' topic you featured gives elevation for the Filipino identity--its culture in terms of food. I also commend you for calling out our responsible government officials that would step in to promote our place in the world! I am one with you!
    Great work! Thank you! Watched from Virginia.

  • @Stormvue
    @Stormvue Рік тому +11

    Suportahan po natin ang ating mga farmers. Dapat pala merong community funded na funds para sa mga farmers natin. Tulungan natin mga farmers natin para ma achieve nila yung best products para sa atin

  • @arembotate4100
    @arembotate4100 Рік тому +18

    Ube is really becoming popular. Baskin Robbins came out with an Ube Coconut flavor this summer and I have tried it one too many. Last month, I went inside a small cake shop in Manhattan (NY) and guess what is their featured cake right on top? Ube cake with more than half of the cake already sold (sold by slice). Even Trader Joe's supermarket has an Ube flavored ice cream and boy does it sell. There is also a non-dairy chocolate ice cream made of coconut milk. The Philippines really has to step up and take advantage of these opportunities.

  • @markanthonyyubili3340
    @markanthonyyubili3340 Рік тому +1

    My grandmother always cooks ube halaya (with pinipig) for All Saints' and Souls' Days each year. It is the same recipe my grandfather used to cook when he was alive for the same occasions and while watching them cook they also let me do the tiring yet satisfying part: the mixing of ube in the pot. Ube for us is not just a dessert, it is part of our nation's culture and identity. Thankful for Erwan, his team and all these people who are always there to save the day for our precious ubes! Double thumbs up!

  • @fayalessa7315
    @fayalessa7315 23 дні тому

    I just stumbled upon this documentary and wow thank you so much Erwan and your team. Amazing work with extensive research. Thank you for educating us who are not living in the Philippines but still wants to be part of it by learning about Philippines.

  • @Angel-nk4jm
    @Angel-nk4jm Рік тому +161

    Thank you for putting out a documentary like this. It not just educate people about ube but also the hardships that the ube farmers have to go through just to provide the product to the public while being taken advantage of before by cheapening their product price. For something to flourish it needs time and effort and resources. Hopefully this documentary will reach the proper channel that can help the farmers produce more but at the same time protect them with the pricing. Kudos to the team. ♥️♥️♥️

  • @TemperanceBones
    @TemperanceBones Рік тому +11

    This deserves more views. Hope that our government can take action and start supporting our ube farmers and encourage others to plant ube and have sustainable livelihood.

  • @victoriaflores9539
    @victoriaflores9539 Рік тому +2

    I hope someone from our government could watch this very informative vlog. This is very well researched and the contents are spot on which our DA could sufficiently make use of. I greatly appreciate not only the efforts of the blogger but also his passion and concern for what ia

  • @Jorbex
    @Jorbex Рік тому +19

    I really appreciate this easily digestible, in-depth look at the production and use of ube within the country. I didn't even know that there were so many types of the crop. This type of content really brings out a necessary look into the already diverse culture in the Philippines. Hopefully more Filipinos can view this to gain an even better understanding on the importance of our agriculture.

  • @celestec2161
    @celestec2161 Рік тому +55

    Well done Erwan and Featr Team! Thank you for this informative video. Filipinos should watch this. Let’s continue to grow ube, calamansi and mangoes that are the best in the world! Let us support our farmers. Mabuhay ang Plipinas!

  • @happy27.
    @happy27. Рік тому +7

    Aeta farmers are the underrated one. Their ube is top quality talaga. Sobrang lasa. Hindi lang dapat 100 yan. Sobrang export quality. I wish mapalaganap yan dito para maging top export product sa pinas. Dapat may restriction sa pag propagate ng ganyang high quality na ube sa ibang bansa para tayo lang meron. Keep the trade secret away from people that want to capitalize the product for money.

  • @pachii4198
    @pachii4198 Рік тому

    This channel is literally the best culinary/history/travel show there is, full packed from start to finish! love your show!

  • @ellei27
    @ellei27 Рік тому +1

    I've been watching this channel since it's started, but only this video made me subscibe. Please keep creating these types of content. 👌

  • @faithestrada5444
    @faithestrada5444 Рік тому +15

    This video is such an eye opener to all Filipinos and how we should give so much attention to agriculture 😢

  • @sharondy-fajardo8818
    @sharondy-fajardo8818 Рік тому +78

    Well said. Erwan. We should take into account the importance of the origins of our foods/crops and make these stand out by taking pride in making them known. It is good to know also that there are farmers' groups and institutions that push for ube as a crop that is indigenous to the country. Hopefully, with more info dissemination and giving it its due, farmers can benefit more from this crop. Thanks for featuring this and others that give us a glimpse of what is glorious about the Philippines, its culture, and its people, and be proud of what we have.

    • @vesta1000
      @vesta1000 Рік тому

      hopefully, the government sees this and actually does something about it but obviously they won't

    • @ligayautsig2718
      @ligayautsig2718 Рік тому +1

      Weplamt ube diring my childhood we call it sampero for the round ones here in Tuba ,Benguet during pres.Gloria introduce onetown poduct kaya ang suki namin y mga madre ng pink sisters ginagawang halaya

  • @icerag
    @icerag Рік тому

    Wonderful world class documentary. More of these pls!

  • @DaddyMagboo
    @DaddyMagboo Рік тому +3

    Ninong Ry is the first food UA-camr I look up to before viewing vlogs about food since I compare my cooking to his and he became my mentor thru his videos after my dad passed, and he is the one who continues to inspire me to be more enthusiastic about cooking and serving others. When you and Ninong Ry decided to work together i got fascinated, he also introduced me to Chef JP and Will Dasovich i watched it how you guys want to educate the all the filipinos how rich our food culture is. I mean man while watching your videos i want to be surrounded with you guys just to take absorb all the information you guys giving to us and having a purpose how to expand our filipino food culture. It's sort of great how you create your materials for our Filipino culinary tradition to inform us that not all Filipinos are aware of current events in the food industry, particularly while living abroad in a multicultural setting i want to be a part of your vision and mission. i want our food to be recognize too by all the people in the world. Cheers! hope to meet you soon!

  • @taniesaz2230
    @taniesaz2230 Рік тому +5

    this is why i love this channel. someone who actually made a documentary about things in the philippines that not a lot of people really talk about that should be talked about.

  • @alherx999
    @alherx999 Рік тому +223

    This is what I've been babbling about to my parents a couple of years ago, particularly the PDO part,like why does japan have their own matcha,european countries for their wines and cheeses and they thought that I was babbling alot of garbage. I was right! Finally,a video that already speaks from my mind! Kudos to you Mr. Erwan!!

    • @jethrogallardo8304
      @jethrogallardo8304 8 місяців тому +12

      The baby boomers in PH mindset is like this. That's why we have really difficult sitiation in PH now.
      They never made use of the advantages the country have.

    • @BestMods168
      @BestMods168 6 місяців тому +3

      @@jethrogallardo8304 don't blame them. its because of lack of knowledge and education. I'm an Asian born in the US and I'm fortunate to be able to think for myself in my early 20s. I now advocate for other countries to properly utilize their resources and will condemn any third world country who complain about being poor and hungry. For example, if Mexicans complain about being hungry I will condemn them because a lot of the produces at the store are imported from Mexico. If your country has all these food, why not keep for yourself and feed yourself. Greed is not an excuse. Stop trying to be on the same level as other countries like the US. In the US, we have a higher living standard, but we are all debt ridden, so its a false image. In other countries, people may be poor, but they have a roof over their head with no payments. For the US, its pretty much payment for life.

    • @deuscoromat742
      @deuscoromat742 6 місяців тому +3

      What you're struggling with is basic economics. There is no consolation prize for being the region that a particular product originates from. If someone else is in a better position to capitalize off of its production and Export ie achieving a higher efficiency, then they will reap the rewards. That's how a Market based economy works lol. Before your country even entertains protectionist policies (like Europe's dop) it has to be in a position to enforce those policies. You will not compete with third world countries where people work for slave wages without impoverishing your own people or damaging your economy.

  • @normanrey
    @normanrey Рік тому

    Kudos on this video! Educational content, cultural and historical relevance, research/sourcing, and great production value. I wish there were more content creators like FEATR. Keep it up!

  • @ehLaykss
    @ehLaykss Рік тому

    Thank you Team FEATR and Erwan for doing this documentary. This is really an eye opening. Good knowledge 👏🏻

  • @WayniKlaru14344
    @WayniKlaru14344 Рік тому +47

    So sad and heartbreaking to hear our farmers and fishermen have been neglected over the years. I hope our government will uplift the lives of our marginal farmers and fishermen regardless whose administration there is .Government should find ways to adapt new technology on how to propagate a world class varities of ube. Thank you so much for this wonderful, eye opener and educational documentary. We appreciate what you do and please continue. Thank you. God bless.

    • @vit6256
      @vit6256 Рік тому +1

      Marcos-duterte does NOT care about thy farmers and yet yall voted for them so face the consequence 🖕

    • @Election-sv6ok
      @Election-sv6ok Рік тому

      It's not that they have been neglected. It's more like the entire country is behind in technology. There Philippines doesn't have machines and equipment that are locally made. It's all bought outside the country. The machines will increase efficiency by many fold.

    • @WayniKlaru14344
      @WayniKlaru14344 Рік тому +3

      @@Election-sv6ok As for me, They have been neglected since there is no help in providing them moderm farming. Only a few venture and do their initiative. In America, farmers are rich and own their land and proud of themselves to be called farmers. In here, it’s the opposite. They are tenants mostly. Farmers and Firshermen are the backbones of our society. Without them society won’t flourish. DOST should come up a department that developed machines for modern farming and enhance good crops with high yield. Before they do farming everything should be surveyed such as soil sampling, irrigation, machinery, logistics and crops selection. Not all of us are called to be farmers just like other professions. Have you noticed who were successful farmers? The rich. It is about time that Philippines need to step up and give priority first to our people. Soon most of our food will be imported. We don’t grow anymore locally because no one will become farmers because no revenue.

    • @Election-sv6ok
      @Election-sv6ok Рік тому +2

      @@WayniKlaru14344 Farm owners in America are rich. But, the field workers are poor and they hire a lot of illegal migrants to do field work. It's similar in the Philippines wherein the farm owner is rich but the field workers are poor.

    • @abd12459
      @abd12459 Рік тому

      Philippine government sucks from one admin to the next

  • @ettenadra
    @ettenadra Рік тому +53

    I didn’t realize how culturally important ube was until I watched this. I think I will enjoy more the next ube anything I have because of what I learned from this docu. Thanks FEATR team 💜

  • @bryanvalledor
    @bryanvalledor Рік тому

    This type of documentary should be the standard in youtube.. i cant wait for more videos.. i love ube i did not realize that it has deep story about it.. thank you..

  • @adriennedyke
    @adriennedyke Рік тому +6

    I am loving this video.. 15:14 meeting the Aeta farmers tho is making my heart cry. I really hope they get compensated better for their hard work. Im a filipino living in Pennsylvania and I can never find ube but I love it

  • @deenabalisado1536
    @deenabalisado1536 Рік тому +5

    This channel screams “Local authenticity”. This is worth supporting for

  • @louaneroe
    @louaneroe Рік тому +24

    Kudos to the team behind this documentary. This is a really well written piece. A bit sobering on how our agricultural sector has so much potential but was neglected.

  • @gigiv7772
    @gigiv7772 7 місяців тому

    Greetings from Houston. Thanks FEATR and Erwan. This is our after dinner but don't want to get up from the dinner table yet entertainment right now. This is not just informative but it brings back happy childhood memories. Love your channel guys.

  • @loriebecalderon8328
    @loriebecalderon8328 Рік тому +1

    This channel truly serves genuine content to inform and makes people aware of some unseen problem in our food industry. Kudos!

  • @AngryKittens
    @AngryKittens Рік тому +112

    Oh it goes waaaaay beyond Ube.
    Even the way the purple sweet potato is called "Okinawan sweet potato" is suspect to me. Purple sweet potatoes have always existed in the Philippines. It's the dominant morph, even. Because the anthocyanins protect the leaves from extreme sunlight, and it may have something to do with our soil here. That's why so many plants in the Philippines (and other tropical countries) are purple, despite being different colored in other parts of the world (ube is actually an example of that, when grown in more temperate countries, ube is plain white in color; as well as with our heirloom black rice, purple variations in the kernels of heirloom Visayan corn, purple kangkong, and purple alugbati).
    Same with other cultigens and technologies I know are indigenous. From glutinous corn (which China now claims, even though we were the first country in Asia where corn was introduced via the Spanish, and "mais pilit" is native in the corn-farming Visayan regions), to nata de coco (now being slowly taken over by Thailand, e.g. in Mogu Mogu), gulaman/carrageenan (tropical seaweed farming first developed in the Philippines, now taken over by Indonesia), macapuno (cultivation tech first developed in the Philippines, taken over by Indonesia), banana ketchup (now being widely claimed in the Caribbean as their own), Carabao mango descendant cultivars (now claimed by Mexico), etc.
    Oh and yeah. "Boba". Pretty much bilo-bilo. Tapioca pearls, which originated as a cheap mass-produced alternative to the more expensive sago pearls, after cassava (tapioca) was introduced by the Spanish to the Philippines (which then spread to Borneo and the rest of Island Southeast Asia). Starches in "pearl" form (originally from palm pith), though not specifically Filipino, is _Southeast_ Asian. Not Chinese.
    I also still wholeheartedly believe ceviche is derived from the kinilaw introduced to the Americas from the Philippines via Mexico. Not an original Peruvian dish, despite how angrily Peruvians claim it as their own Pre-Columbian invention, or make up vague stories about how it came from the Moors via the Spanish (yeah right, Arabs are so famous for their raw fish dishes, /sarcasm), for one simple reason: citruses are not native to the Americas. They are native to tropical Southeast Asia. Seafood was not a big thing in Native American cuisine either. They didn't have the pre-contact boat technology to fish in the sea, and you DON'T eat freshwater fish raw. You just don't. Kinilaw and ceviche are basically identical. Yet they refuse to even consider the possibility that it may be Filipino.
    Even Tuba (coconut sap) in Mexico was for decades claimed to be originally Mexican. They even made up stories about how it was invented by a Native American king or something. Only in the internet era is it now slowly being recognized more widely that it is Filipino. Because like in ceviche, coconuts are also NOT native to the Americas. Tuba and coconuts were introduced by Filipino settlers. Along with the indigenous Filipino distillation technology for lambanog/dalisay/laksoy that in turn led to the development of the Mexican mezcal and tequila.
    All of this is frustrating to me. It's fine if they incorporate our dishes, as long as they acknowledge where it is from. But to see them claim it as their own or even hijack what should have been our industries, is infuriating.
    Just to top it all off: I say this to Tagalogs in particular, and people in Luzon in general. The red long chilis that you call "Siling Labuyo" is Taiwanese and is not even the same species. REAL Siling Labuyo is TINY (like 1 inch max), NOT uniformly red, and grows on plants pointing upwards. Every time I see imported chilis being mislabeled as "Siling Labuyo", my blood boils.

    • @ma.czarinamoreno6127
      @ma.czarinamoreno6127 Рік тому +4

      PERIOD

    • @tonettesaldana3134
      @tonettesaldana3134 Рік тому +18

      I feel you Kabayan. I hate how these foreigners hijack our original crops and products and claim it is theirs. I also hate the fact that our fellow Pinoys are blind to their own treasures and give value to foreign products.

    • @hmp2483
      @hmp2483 Рік тому +2

      Louderrr

    • @higracelle
      @higracelle Рік тому +13

      Ang detalyado at madami ako bago nalaman. Salamat po ng marami.
      Nakakahiya na ngayon ko lang to nalaman.
      Maliban po sa Tuba at Coconut trees na meron po ako napanood na documentary sabi ng isang Mexican doon na nagmula nga sa Pinas ang mga produkto na iyan at dinala sa kanilang bansa.

    • @norcalpinoy9618
      @norcalpinoy9618 Рік тому

      ​@@tonettesaldana3134 is it true thailand makes halo halo as well?

  • @vincedeguia
    @vincedeguia Рік тому +21

    a very well-crafted documentary, it didn't just reclaim ube as something the Philippines should be proud of and benefit from, but it also studied the roots of this important root crop, the farmers and indigenous communities who have been responsible for preserving this product for years, and finally, I really appreciate that they didn't just show the situation of ube and the people who work closely with it, but this documentary also provides a path forward, we just need someone from the government who has the guts and start doing something about it.

    • @mattattacky
      @mattattacky Рік тому

      Wow, this is a great point, Linoel!

  • @reshnejaygonzaga614
    @reshnejaygonzaga614 Рік тому +1

    kudos for making this video! it's an eye opener for us Filipinos that farmers should be given attention and crop products as well!

  • @maryrosepalma1285
    @maryrosepalma1285 Рік тому +4

    Kaya ako pagmeron nagtitinda sa Amin galing bundok kung anong presto Yun na Yun nagagalit ako sa Nanay ko pa humihingi ng tawad. sinasabihan ko Yung Nanay ko "isipin mo nalng Yung pagod Nila, ilang ilog or bundok dindaanan Nila para makababa lang para itinda Yung pananim nila!,tapos tawaran mo pa.?"
    Kaya guys please support farmers at huwag na Po tumawad..

  • @jrayDujenio
    @jrayDujenio Рік тому +12

    It's sad that these products are not marketed well abroad. Little to no support for our local producers is the main issue since the government and many Filipinos do not consider the Philippines as an agricultural country.

  • @MrBatibot1
    @MrBatibot1 Рік тому +33

    This is something that the Philippine Government should invest in and promote. Thanks for making this film. Power on🇵🇭

  • @maviccabreraballeza6100
    @maviccabreraballeza6100 Рік тому

    Thanks for this fascinating documentary on Ube. Let us popularize it further. share this documentary aa wide as we can.

  • @dannjrad2109
    @dannjrad2109 Рік тому +45

    As an aspiring Filipino Chef, the treatment of these ingredients is sacred to me. It's great that cultural foods get the notoriety they so rightfully deserve, but everything that goes into what makes that food item a cultural icon needs to be taken care of to the highest degree. Great documentary.

  • @auntemodzae5772
    @auntemodzae5772 Рік тому +44

    As a boholana I'm proud that aside from calamay, ube is also one of our delicacy or crops, though it wasn't that popular back then when I was there at least it's having the exposure that it needs for it's to be recognized and be more source of income in our local farmers.

  • @oscar86456
    @oscar86456 3 місяці тому

    i love this documentary all about Ube. we have this in Bohol. thanks for sharing

  • @simeonramirez9550
    @simeonramirez9550 Рік тому

    This is such a quality documentary. Kudos Featr and Erwan.

  • @gwendiekayerigor1381
    @gwendiekayerigor1381 Рік тому +48

    I'm in the agriculture academe, this video is very informative in aspects like our ethnicity in crops that are really originated in our locality. I'm delighted that you guys thought of this concept. Not for the clout, but ube should be preserved in our country as we pose for sustainable agriculture for food security. :)

  • @thatsbawal7473
    @thatsbawal7473 Рік тому +20

    I can see teachers and professors make FEATR videos a lesson to their students. Great content, keep it up!

  • @jjlat2683
    @jjlat2683 8 місяців тому +1

    Wow I didn’t know this about my culture and homeland. Thank for making this documentary.

  • @fun2lk
    @fun2lk Рік тому

    Thanks for this documentary. It helps understand not only the origin of Ube but also a product that Filipino can be proud of.

  • @jekusinatv6958
    @jekusinatv6958 Рік тому +73

    I like this episode, it's about our culture and history. I'm a traditional women that's why I value everything about Filipino culture and I am happy to watch this episode. I hope Filipino start to plant more ubi after watching this episode. I will plant more ubi now in our farm. We have 2 varieties there white and purple only.

    • @bahaynilord5201
      @bahaynilord5201 Рік тому

      Peak poor npc response 🤨

    • @piosian4196
      @piosian4196 Рік тому

      Many farmers are hesitant to planting UBE simply because it takes a whole year to harvest. Most plants are harvested in 3-4 months. Many families will go hungry if they rely solely on one crop. Many farmers with larger acreage can plant short term veggies while waiting for UBE. Many fake UBE, like purple Camote and inks to dye the camote to simulate UBE are sold by the ton. Soon Filipinos will forget what real UBE taste like.

    • @Skitz2221
      @Skitz2221 Рік тому

      Mag plant karin po ng brain cells sa utak mo nagkastroke po ako habang binabasa toh eh

  • @merrygoround4965
    @merrygoround4965 Рік тому +11

    We should protect the Filipino crops and products. In Japan the purple yam (紫芋pronounced murasaki imo) is very special in Okinawan people and very expensive in Japan.
    We should protect the Ube crops too and learned from our mistakes with our rice crops and we became the importer of rice rather than the producer.
    I remember my dad used to make halayang ube and it's one of the best one I ever taste and his from Mindoro❤️

  • @roseannriva173
    @roseannriva173 6 місяців тому +1

    Thanks for this kind of documentary. I hope you make more like this💪

  • @henryfirmase9642
    @henryfirmase9642 Рік тому +1

    Kudos to Erwan for promoting awareness of our indigenous resources that needs development to help our agriculture flourish..
    .