Gucci x Balenciaga and The Birth of Intertextual Fashion

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  • Опубліковано 5 жов 2024
  • A deeper look at Gucci's new Aria collection in collaboration with Balenciaga - will this be the start of "fashion hacking" or the beginning...of the end?
    A lot of this video refers to the idea of intertextuality, hope you enjoy nerds.
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КОМЕНТАРІ • 75

  • @Finn-bz5mn
    @Finn-bz5mn 3 роки тому +26

    I have no idea how bnw only has 15k subscribers; it’s by far my favourite channel in the app

    • @Zzeerro0
      @Zzeerro0 3 роки тому

      so true

    • @D3athW1ng
      @D3athW1ng 3 роки тому

      All good channels take time to blow up ... I've noticed this data trend ... the slower it takes for a channel to blow up the better and the longer they stay around

    • @nathanaelwiebe7632
      @nathanaelwiebe7632 3 роки тому +1

      He’s the rebirth of Geared towards Gear, truly worthy to pick up the torch

  • @sacredcowmars
    @sacredcowmars 3 роки тому +11

    I feel the intertextuality of fashion can be seen in the sneaker game as well with the fact that Jordan 1s sell out only because they are jordan 1’s. The TS x Fragment 1’s are hyped because they are like previous hyped sneakers.

  • @pureounce.9184
    @pureounce.9184 3 роки тому +4

    You definitely found your pocket Christian, and that's super hard to do when UA-cam and fashion, actually can be so derivative and unoriginal. Congrats on the consistent good videos.

  • @aciv132
    @aciv132 3 роки тому +9

    Very thought provoking and interesting video. Great set up!

    • @BraveNewWear
      @BraveNewWear  3 роки тому

      i set them up...and u guys knock them down I guess???

  • @KevinJXT38
    @KevinJXT38 3 роки тому +2

    Your take on this topic mainly revolves around exposing the artistic integrity and innovation in fashion which is so spot on and interesting. I believe that from a business strategy perspective, fashion houses have now embarked on this post-modern approach to just optimizing on a trend for a cash grab. For example, high fashion brands trying to appeal to the street wear market circa 2016/2017 or high fashion brands throughout the 90’s making sports wear divisions separate from their mainline.

  • @franckensteine
    @franckensteine 3 роки тому +2

    to dumb it down, faahion is in its period where big companies would rather repeat the same codes, references, sillhouettes, themes etc. instead of investing in new talent due to fear of not profiting

  • @sahilmishra2945
    @sahilmishra2945 3 роки тому +5

    damn good video cant wait for that Rick Owens Walmart bogo colab

  • @bdhkstudios7600
    @bdhkstudios7600 Рік тому

    This is a bracing video! To have the veil pulled back is really a devastating feeling. I think its fantastic!

  • @DayJones
    @DayJones 3 роки тому +7

    You never cease to amaze with these topics

  • @patrickbenson3522
    @patrickbenson3522 3 роки тому +1

    Brilliant video. If people are interested in this topic in a wider art context (particularly music) then I would highly recommend mark fisher's ghosts of my life

  • @angelaquinn4621
    @angelaquinn4621 3 роки тому +2

    Like the hair and shirt, always interesting. New vocabulary word.

  • @Devananta-Rafiq
    @Devananta-Rafiq 3 роки тому +2

    Like it or not, this collab collection is historical. It gives more meaning towards what a fashion collab could be. With many collab in the future, I think the Gucciaga will age well, setting benchmark fo others.

  • @cesarfredd
    @cesarfredd 3 роки тому

    Great great great analyzing work! You really rock man!

  • @cathopreicon
    @cathopreicon 3 роки тому

    I love this line of qustionning i wish the video was longer but thats just cos it was very satisfying... so i am looking forward the sequel! thanks!!!!

  • @sh0gun___
    @sh0gun___ 3 роки тому +3

    We do a bit of intertextuality.

    • @BraveNewWear
      @BraveNewWear  3 роки тому

      a bit, and there's obviously a difference behind a designer having a style or aesthetic and seeing that style applied to different houses I think its different than some of what we're just starting to see now

    • @sh0gun___
      @sh0gun___ 3 роки тому +1

      @@BraveNewWear The writing for this episode was fantastic by the way. Great explanation of intertextuality in the beginning and then segueing into why fashion houses would be interested in employing it.

  • @ronnie2467
    @ronnie2467 3 роки тому +4

    We need a Saint Laurent x Amiri collab 🥶🔥

  • @Luke-vg2tg
    @Luke-vg2tg 3 роки тому +1

    Long intro just to say that it's Oscar Sunday.

  • @jordanjenkins1973
    @jordanjenkins1973 3 роки тому +2

    With this said, has the golden age of high fashion and runways passed in your opinion?

  • @soy_division
    @soy_division 3 роки тому

    thanks for the vid Christian very cool

  • @lecirclejerk
    @lecirclejerk 3 роки тому

    Impressed by your content, you shine a light on fashion youtube.

  • @alexdesa8676
    @alexdesa8676 3 роки тому

    this is your nicest content so far, and the rest of your videos are already great. Thanks a lot for the effort put into it :)

  • @raywearsclothes
    @raywearsclothes 3 роки тому

    Great perspective of approaching this collab

  • @latinballa88
    @latinballa88 3 роки тому

    Love this explanation

  • @rokuz5309
    @rokuz5309 3 роки тому +1

    Great video once again. Mind asking where the clothes hanger is from in the back? I need one of those lol

  • @MAGICOmagique
    @MAGICOmagique 3 роки тому

    That was super interesting!

  • @TheCaptWulf
    @TheCaptWulf 3 роки тому

    Really great video, so well explained

  • @_The_Worst_
    @_The_Worst_ 2 роки тому +1

    🤔...Oh...so like, fashion assemble...coming together like The Avengers...gotcha...👌🏼💯✔

  • @blackwornwhite134
    @blackwornwhite134 3 роки тому +1

    GREAT VIDEO CHRISTIAN. DO A "HOW TO" DRESS LIKE BLADEE

    • @fredk6992
      @fredk6992 3 роки тому +6

      Step 1: apply blindfold
      Step 2: go to thrift store and pick up random crap
      Step 3: profit

    • @blackwornwhite134
      @blackwornwhite134 3 роки тому

      @@fredk6992 THANK YOU

  • @arceustheo
    @arceustheo 3 роки тому +2

    Hello Christian once again, awesome video. I feel that while the aesthetic of the Gucci x Balenciaga show was decent, the overuse of logos is trash and the overall collection is bad.
    EDIT: By the way Christian, nice CDG Black shirt and hair, its time to grow it back :D

    • @BraveNewWear
      @BraveNewWear  3 роки тому

      :) thanks for noticing the CDG I think its a pretty good pick up, gotta flex on video obvi

  • @rdegans7809
    @rdegans7809 3 роки тому +1

    Amazing Disney movie review! Next time maybe try to talk a bit more about fashion, like the Supreme drops, CDG play and the best H&M pickups ☺️

  • @satochi08
    @satochi08 3 роки тому

    gang gather around a new brave new wear video is up

  • @marcusyc
    @marcusyc 3 роки тому +3

    Can you do a video on gorpcore or the newfound prevalence of hiking clothes and gear in fashion as a result of the pandemic limiting indoor activities

    • @BraveNewWear
      @BraveNewWear  3 роки тому +3

      yeah maybe can u send me some gorp first?

    • @Americansikkunt
      @Americansikkunt 3 роки тому +4

      Wow. I never consider that juxtaposition.
      Like, is it purely trend? To appear as if we are busy hiking trails and staying fit, despite eating Cheetos on the couch all day?
      ...It never ceases to amaze me: the fashionable always adopt the style/lifestyle they WISH to represent (not the one they actually live).

    • @simp6068
      @simp6068 3 роки тому +2

      @@Americansikkunt Your words remind me of teenagers and zoomers and how they're bringing back the 2000s Y2K aesthetics that they never got to experience.

    • @Americansikkunt
      @Americansikkunt 3 роки тому +1

      @@simp6068 referencing an era is one thing, but to live a lifestyle that directly contradicts it is a little bizarre. I think it’s a reflection of our true desires...
      Like, we all want to appear active and outdoorsy (especially when we are not, and in quarantine).
      And, normcore, too. The “fashionable”, “Progressive” types adopted the boring, traditional, mundane appearance, that the normal people they vehemently criticize (and probably deep down envy) wear.
      And it’s funny, the Y2K mentality was all about Individuality and non-conformity...Yet the youngsters adopting those styles ARE totally conforming, and shedding their individuality to fit the trend-mold.

    • @marcusyc
      @marcusyc 3 роки тому

      @@BraveNewWear so gorp is an acronym for "good ol' raisins and peanuts" and the gorpcore aesthetic is anything you'd see people wear on a trail or hike (think arcteryx, Salomon, hoka one one, south2west8, Patagonia, Colombia, etc)

  • @dopexchristo8648
    @dopexchristo8648 3 роки тому +1

    Me at the beginning of the video: ???????????
    Me at 4:52 : ok. I get it now.

  • @boiii3268
    @boiii3268 3 роки тому

    This video is a masterpiece. Thank you

  • @ukz-cr9ii
    @ukz-cr9ii 3 роки тому

    Great video!

  • @maxbile121
    @maxbile121 3 роки тому +1

    Hey dad good job as always!

  • @IAmSofaCouch
    @IAmSofaCouch 3 роки тому

    How do you feel about jewelry? Like what brands do you like? I just bought a watch from autodromo and really excited. Great video btw

  • @JasonMarino
    @JasonMarino 3 роки тому +2

    yo is that the new walmart fashion man⁉️

    • @BraveNewWear
      @BraveNewWear  3 роки тому

      This is the kind of HIVE MIND GALAXY BRAIN thinking behind walmart fashion tbh

  • @FoSkEtTcHy
    @FoSkEtTcHy 3 роки тому

    Hamilton of fashion

  • @soshicarlo
    @soshicarlo 3 роки тому

    King

  • @Bleiu
    @Bleiu 3 роки тому

    Soon we all just speak in meme.

  • @dopexchristo8648
    @dopexchristo8648 3 роки тому +1

    Yayyy

  • @simp6068
    @simp6068 3 роки тому

    What would be your dream brand collab like this? I'd really like Rick X anything really

    • @sh0gun___
      @sh0gun___ 3 роки тому

      Rick x Off White 😍😍😍🔥💧💧

    • @ronnie2467
      @ronnie2467 3 роки тому +1

      Rick Owens x Raf Simons FW23 “Usually what I’m dressed in” 🔥🔥🔥👀

    • @simp6068
      @simp6068 3 роки тому +1

      @@ronnie2467 yooo

  • @stephengrapes3208
    @stephengrapes3208 3 роки тому

    Designa!

  • @bdwatson814
    @bdwatson814 3 роки тому

    I've seen alot of "This Brand X That Brand" but not on this scale. I don't like it.

  • @parreyany9423
    @parreyany9423 3 роки тому

    Collab, collab, collab...,Fashion goes backward with no brain. Nothing original. Swimming in small pond.

  • @voxclan4659
    @voxclan4659 3 роки тому

    The devil wears rickkk

  • @michaelmichael2802
    @michaelmichael2802 3 роки тому +1

    I think I'm first here

  • @GraveyardSluttttt
    @GraveyardSluttttt 3 роки тому

    GREAT WORK!