I Built A Brand For $500
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- Опубліковано 23 кві 2022
- What a journey it has been!
It has been so great to share my knowledge with all of you and seeing you build your business alongside Lemon Scrub was truly an eye-opening experience. I never knew that it would impact such a large audience of entrepreneurs in different age categories and in different stages of their ecommerce journey.
In this video I am wrapping up the series with a few final words about what I could have done differently and recapping all the lessons learnt along the way.
I hope you will continue to carry on your brands until they reach a million and more. Thank you for the love and support you've given throughout this amazing experience.
Lemon Scrub resources 👇
Official website 👉 www.trylemonscrub.com.au/
Clickfunnels advertorial 👉 www.cleaningproductreview.com/
TikTok page 👉 / cleaningfinds
Facebook page 👉 / lemon-scrub-cleaning-p...
The Hygiene Bank 👉 thehygienebank.com/
Join my Mentorship Program: 👇
/ @daviefogarty
The Daily Mentor - Scale Your Brand To 8-Figures & Beyond, From Real E-Commerce Experts Who’ve Built $100M+ Brands: www.dailymentor.co/
Join my Discord: / discord
Don't forget to Sign up for Trend Rocket 👇
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Join my Facebook group - ‘How To Build A Million Dollar Brand’: 👇
/ 295119692414466
DISCLAIMER: The content provided in this UA-cam video is for informational purposes only and should not be considered as professional advice. Any recommendations, reviews, or opinions expressed are based on personal experiences and research, and individual results may vary. Viewers are encouraged to conduct their own due diligence and consult with relevant professionals before making any purchasing decisions or implementing strategies discussed in this video. The creator of this content shall not be held liable for any direct, indirect, incidental, or consequential damages arising from the use of information presented herein.
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Dear Davie
I will say this again, started watching you & had just $100 per month as revenue. Scaled to almost $1500 per month. This is not much considering American standards but means a lot to a 23-year-old college student back in India.
Thanks again Davie & his awesome team
Bro Where i can contact you?? What's ur insta I'd, i have some queries!
@@honorablehumour4284 @identity.faraz
As an Indian I can understand the value of 1500 per month in India! and really hope for your best my brother! Hope to see more successful Entrepreneurs from India to break the cycle (iykwim)
@@ayushangral4020 The stats have significantly gone up in the past month since I posted this comment. Will close this month with INR 300,000 in revenue. Hopefully would try sharing my experiences on YT very soon
Ps- thanks for the words brother!
@@brolone110 omg. Good luck, let us know.
Thank you so much for all the videos and the work that you putted in helping this wonderful community!
I'm glad you enjoyed it!
Hmu let's talk.
Learned a lot from this series, well done man!
Appreciate it legend. Love your videos as well!
Of all the e-commerce influencers on youtube, you've proven to be the most open and accessible with this series. Thank you so much, it was great watching this project from start to finish. One question - what was the other product that your team started developing in parallel that was mentioned earlier on in the series?
This is definitely top of the line when it comes to free information. Got my mom to start buying lemon scrub over the pink lol Free content for us free customer for you. Thanks for this whole series
Love this guy!! Absolutely a jewel to entrepreneurs!! Thanks for the amazing videos!
YEOWWWWWW! Didn't expect any less from you. Congrats Davie :) LOVE your content.
Just finished the whole series. Loved it. Thanks Davie for all this content.
I'm in the B2B2C model currently, willing to launch a few B2C (DTC) brands in the future and although some aspects obviously overlap, watching the whole process from start to finish in building a DTC brand was a great educational experience. You handed over a great blueprint that people can build upon.
Thanks again and chapeau bas! Great work
It’s been a great series Davie, you’ve given me personally an incredible amount of knowledge for my journey.
Since we have already a small amount of knowledge with our business and have scaled past 7 figures (nothing compared to your knowledge though), I agree that the series so far is all new viewers need to start their own successful business.
If you have time in the future though, I’d love to see more and more advanced content as time permits.
Keep up the great work
Billy
Thanks Billy and it's definitely something we will consider in the future, but the videos in this UA-cam channel will always be geared towards spreading eCommerce to as many people as possible.
Since you are part of the mentorship program, don't let it stop you from asking as many advanced questions as you want in your own business or even how we would have tackled the Lemon Scrub had we continued as I've love to help.
@@DavieFogarty Yes that is very true, the audience for the advanced content is much smaller, but we are a passionate bunch haha!
Maybe a middle group is more behind the scene vlogs, if and when that makes sense, the behind the scenes really is fascinating, informative and also very entertaining.
Looking forward to seeing your continued success and where you go from here, I’ll certainly be along for the journey for a very long time
Been watching since the start and it's great to see everything finally come together! I'm excited to see what you do next on UA-cam.
More to come!
Yoo Hmu!
Hey Davie, thank you for your amazing series! These video are really valuable to both new and experienced sellers.
The ecommerce landscape has changed a lot over the past 2 years and I think learning how to build a brand with great product is the only way for long term success.
I own an Ecom supply chain solution company (which handles sellers' sourcing, warehouse and shipping). I have worked with many sellers. Many of these dropshipper did great in 2018-2020 but as there are more and more competition, those who didn't try to build a brand did not have a sustainable business. They may taste some success (like having some 5-10K days but it would go away quickly).
I think everyone who is serious about Ecommerce (and turn it into a career) should really learn how to build a brand.
So awesome Thank you so much for taking time out your day to give us this whole process
Watched this from episode 1 loved it , Id love for you and your company to record a lunch of a new product and take us all along for the ride , from start to scratch BUT actually push the project as part of your business
Launch not lunch xD
What you've asked for is exactly as we've done here with the Lemon Scrub :)
arent you the kag guy
@@cas794?? I own KaG yes, does that matter?
@@GGJay no chill lol. i used to play venge and i saw a channel i recognized
Honestly the most inspiring person to watch and learn from. And down the earth! Can’t wait to implement these strategies one day soon
Great series Davie, learned a lot about all aspects of e-commerce.
Thank you for this amazing serie! I learned so much!
Love the honesty and sincerity. Go Davie!
Thanks, for the videos Davie. Very insightful, hope to see more like this in the future!
Get in touch!
I just started to watch all of your content. Really like it! Very informative and I got an understanding how to start and research
Thank you, its been brilliant following you on this new venture - I've learnt alot along the way💕💕
Hey Hmu!
The best guy in the whole industry...
straight up facts no bs.
Yoo Hmu! :)
You have week days packed with work Davie. I just wanted to say there are people like me who are extremely appreciative of the work you put in and taking it from your weekends to help entrepreneurs around the globe. You could have gone campingn and chill on your spare tiime but instead you're just out there educating people like me who want to start and get up their feet. I'm so thankful Davie. From New Zealand.
I appreciate that!
Hey Hmu!
Enjoyed this, just discovered you tonight. You are an inspiration!
I love the fact that you don’t hide anything on here, and I like you for that ❤️
Yoo Hmu!
watch your video makes me inspired and start just-do-it process now
Loved the video, and the series
You simplified everything. It made the process faster and easier . I understand some of the terms because I have a small few products store now. I’m a couple of weeks I will be starting dropshipping too. Ordering products is complicated at first but I started to know the agents. Ty for your time doing this.😀😉
Can you share a link to your site? Interested to see your result :)
@@Indigoheartgreenleaf give me your email and when it opens I will notify you 😀🌈TY
Yoo Hmu let's talk
Hallelujah!!!
Awesome journey. Learned a lot!
It'd be interesting to hear your approach to building advertorials. Such as copy, tools, software, etc.
Yoo Hmu! :)
Thanks for helping us all much love.
Any time!
😭😭😭 i want this so bad for my business. I’m learning so much from you 🙏
Standing ovation. Wow, well done 👏🏼👏🏼
Yoo
Hmu⬆️let's talk 😃
legend. loved the series
Hey Hmu!
Awesome video!! Loved being a part of this journey :)
Nice 👍Get in touch
Thank you for your valuable time to teach us!
My pleasure!
Yoo Hmu ⬆️
That was a great series, thank you!! 👏👏Lots of inspiration for our product launch. Still can’t believe that TikTok video went viral, but then again I don’t understand some people’s fascination with cleaning videos 🧐 thanks and looking forward to your next videos!
Appreciate your love!
Yoo Hmu⬆️
You're the best Davie! Best content on UA-cam
What a great video!
You can’t give up on this project. Change the product that’s fine but please don’t give up!
love this
Would love to see this ad scaled!!
Like most things change is great but time and effort are the winners every time. Good luck to everyone that has the grit to become great!
Hi Davie! You're so inspirational! Could you explain more about optimizing Facebook ads?
At this stage, Facebook has done their best to simplify the process as much as possible. Less campaigns and adsets and more creative testing.
This is great. Thank you
Great video! Can you maybe make a video about rules and laws about ecommerce?
Amazing that someone like you can take 1k and scale it up so quickly, but an ape like me would still be trying to find a product. Thanks for releasing all of this for free.
you are my hero!!!
Iam on my way, i truly appreciate your guidelines. But to be honest i feel there is too many things to do iam trying to understand each step so i can go ahead.
Thanks David
Take it slow and in bite sized chunks!
Advertorial is an absolute gem most people don't even mention
If done correctly, you can get an absurd conversion rate :)
So... super confused, lol, yes I will give studying the steps and process my best try and time needed until I get it and launch it. Thank you.
You can add SMS to the equation, it's quite straightforward and will help with the retargeting
If we continued, we would have used Postscript for SMS Marketing.
Priceless information, thanks!
Our pleasure!
Yoo
Hmu⬆️let's talk 😃
Hi Davie, so glad to find you!my mentor. Like you said, a mentor doesnt have to be physically present.may I ask what the surprise product that you would launch on the same day as Lemon scrub is please? Didn't see any, just very curious
Love you Davie thx!!!!!!!
Nice 👍Get in touch
Legend
Please share your desk setup. I like that your iMac is black, any specific custom changes you made?
Davie you are a gun mate! so good at speaking! Bring back Shark Tank AU
I would love to be on your podcast one day. I have an interesting story about how I started in the online music industry in the 90's then electronics to food manufacturing.
It’s been a great and fun ride. Wavie in the chat
Love this, wondering how much did you spend on ads?
You're awesome
How awesome bro ima do this
Thanks so much Davie for giving up your valuable time to help us and provide info .
Do you ... store , pick , pack , send and create a brand unboxing experince for Lemon Scrub ?
How much time do you spend on customer service for Lemon Scrub ?
To begin with, we did all the fulfilment ourselves in house to show you what it was like to start the beginning stages of building a brand and this enables you to custom tailor the unboxing experience.
Customer service can take a lot of time and can definitely recommend outsourcing this to a VA once you cannot find the time for it amonst other high value tasks.
@@DavieFogarty Fantastic Davie , I really appreciate the reply and your experience, thank you greatly .
Power
Love your videos brother keep posting do you think Facebook ads still do well
Definitely still the most powerful form of scaling.
More challenges like this 👏👏
Nice 👍Get in touch
Amazing
huge fan form you man, respect! You have made me decide to go one step further and im sure ill come back one day to thank you even more showing the results ill make considering your advice and tips!
Hope you've enjoyed the content!
Yoo
Hmu⬆️let's talk 😃
@@DavieFogarty Its been awesome! I am a teacher of Science for the past 8 years and the last years i started Amazon from China, which is where I live for the past 8 years. Somehow i was never able to put the dots together of the massive opoprtunity I have of being here and using internet, so these kind of videos make a significant change on the mindset of looking after what we want !
Hey Davie, is there any reason why you didn't use a pre-order or backorder system for lemon scrub when you hit that viral tiktok? Anyway, love the content you make, for smaller e-commerce founders like myself, it is immensely helpful. Much love
That would have been a good decision to make while we were handling orders, but we decided that the main objective of that series had been cleared and it showed exactly what was needed in building a million dollar brand. At that stage, it's a matter of doing the exact same things and scaling it up!
Thanks Davie and team
Yoo
Hmu⬆️let's talk 😃
Hey Davie! Since my comment under your last community post got a lot of traction but you didn't respond I will try again here :) You commented that " taking it to the million dollar mark would be just doubling down on what was working and increasing our advertising budgets". In my opinion that would have been the most interesting part of the series. In my experience, scaling a store isn't as easy as increasing the budget, since campaigns (or whole advertising channels, like facebook) become less profitable when you spend more. We have had our store for the past 1,5 years and scaled to $1mil last Q4. However the product is quite seasonal and we struggle to keep the product profitabel during the slow months. I would have loved to learn how to manage multiple advertising channels at the same time while maintaining profitability and tackling the challenges of worse and worse tracking and overcoming seasonality. Maybe you can address some of my points in future videos. Thank you for your videos, they definitely keep us motivated :)
I can understand where you are coming from, but our aim was always to increase the scope of reach to beginners and in this series I believe we've done exactly that! There would be a key group interested in the nitty gritty of scaling to the million dollar mark, but with the amount and time that goes into creating these videos for everyone, it would not get the same amount of love required that would justify doing so. I now have a mentorship program however that allows people to ask these exact questions that are more geared towards those who are further along the ecommerce journey and if you're interested, feel free to join along where you can ask me any questions you want!
👉 ua-cam.com/channels/-JHxwWL4-WoqyQIYsBvTbA.htmljoin
hello Lukas, I have a store online and have been wanting lunch a Facebook ad but I'm so scared because apart from the gurus and the people having channels here that seems to make it the rest of the people complain they lost money trying to do add on Facebook. You are one of the only people here i have seen succeeded in scaling to a point. Please can you drop your email or something so that we can chat privately? Hoping to have a respond from you.
Just watched the stream, it's an awesome series.
I have a question about the broad account structure (since I'm using ABO always myself and heard CBO prefers bigger budgets):
2 campaigns:
1 winning campaing
1 testing campaign
whats confusing me is - on a technical level, what's the difference in the setup?
Thank you in advance for the answer. :)
Not necessarily any bigger budgets, but CBO could generally start with $100-150.
Your winning campaign will be the one that is vertically scaled, whereas the testing campaign is where you play with new creatives etc..
Hi boss, i didn't find to tutorial to create the same site web.. do u have a private link or..
Thanks u so much for the value
I've done $7.5k in my first month. thank you davie 🙏🏻
Amazing!
I have a question… could you make a video or something on how to order stuff from alibaba and get it customized and turned into your own business thing you could put on your own website
Thanks a lot for sharing Davie ! If your website was bad, then I think I really need to rise my standards omg 😂
Yoo
Hmu⬆️let's talk 😃
Hey Davie maybe I missed the video but how did you handle fulfillment? 3PL right off the bat or maybe in-house yourself? thanks and this series is awesome!
It depends whether you are validating a product or you have already ordered bulk quantity.
Hey Davie, what Ad Spy tool do you use? :) I'm in the process of looking for a product at the moment
very good video
You are a weapon mate
Yoo
Hmu⬆️let's talk 😃
Hey Davie, thanks again for the great content! Just wondering, what are the names of the Ecommerce business that you own but are not as big as 'The Oodie'?
I also own Pupnaps and Calming Blankets
Yoo
Hmu⬆️let's talk 😃
Please help us understand how to really grow the business. I think the branding was nice, but an overall unprofitable fb ad and a unplannable viral video on tiktok which you can not plan is not really the thing people are here for to learn. Thanks anyway for being so transparent, in the it is all hard work and dedication. There is nothing you can plan for which works: take 500$ and a month later you have a great side hustle
The series is exactly what I've done and how I've grown all of my brands so far. It's quite normal that you will start off unprofitable in the beginning as you are focusing on customer acquisition. It's true that you cannot plan for virality, but you can give yourself the best chance to go viral by studying what has done so previously. The aim isn't to get stumped on what you can't do but to take action and learn when something goes right/wrong.
Davie has no obligation to help you with free videos forever
I would say read some books if you’re not too lazy
@@Timur_Abi it is not a question of being lazy or not. You can read books and still want to have videos on UA-cam that teach you how to do it step by step. It is just to be able to benefits from as much info as possible from various platforms, not just books or not just YT videos.
Hey Davie, where can we watch the whole lemon scrub series?
P.s. thank you for your great content 👌🏼
You can check the playlist on How to Build a Million DOllar brand!
Hello Daive i watch your episode and its very usefull .
Im planning to start my own brand so I would love to get advice on how to get started .
Check out our Free facebook group for more advice!
👉facebook.com/groups/howtobuildamilliondollarbrand
Hi Davie, a important question: if I go on the "Lemon Scrub Cleaning Paste" ad library in facebook, I don't find ANY ads, in any date. Why is that?
We've accomplished our plan on showing you the process of how we built this brand and each step we take to turn any brand into a million dollar brand.
woo!
Hey Hmu! :)
Scale it with updates every 3 months or so
Hey Davie, thanks for the awesome series.
You said your website "ended up looking pretty bad". What are the areas that you think would have needed improvement?
There's always room for improvements, and using the page builders definitely made our site speed extremely slow. We would continually split test features that will eventually increase our conversion rate. Check out the Oodie website as an example!
Thanks for clarifying. It helps a lot
Thank you Davie for the Effort, do you have a 1-1 mentorship programme
If you're after more advanced assistance, I also have a mentorship program that we get together once a fortnight and I answer any questions you have!
👉 ua-cam.com/channels/-JHxwWL4-WoqyQIYsBvTbA.htmljoin
@@DavieFogarty thank you, I will
@@alphahamza8763 yoo Hmu let's talk..
What tools you used to create an advertorial?
The advertorials are built on webflow!
hi, Wich alternative do you have from stripe ? because they are crazy and this moment and thanks for your content
I would look back at whether you are violating policies with your business or products first and fix that.
Same man having a lot of problems with stripe
this guy is legit
Yoo
Hmu⬆️let's talk 😃
I really would like to learn how do you do the shipping, do you get all the addresses and go to ups to ship?
This was shipped within Australia using Australia Post.
Great videos. Is the Tik Tok account you setup just a personal one or a business one.
It was originally a personal account that we turned into a business account to be able to add in our website link.
how can you overcome the facebook ad account bans? I tried almost anything from chaning payment method and domain etc.. but fb still decides to ban it. It is really demotivating..
Facebook is moving towards trust. You will struggle to make a facebook account with a brand new account as you lack trust in your account.
Hey Davie, thanks for the series!
Quick question - I recently spoke to a dropshipper who advised me to test a lot more products before I commit to 1 that I will build a brand around. He said most dropshippers test 3-5 new products / DAY.
Obviously what you showed us with lemon scrub is the process to build a brand, but would you advice beginners to test more products before comitting to 1 and doing all the steps (finding a supplier, brand book, custom site etc)?
Ideally this does come down to your budget and how much you can allocate towards testing each product. With buyers becoming more savvy and taking longer to convert to a purchase, starting from scratch and trying to test that many products can easily burn you out.
If you don't have a large budget, then spend more time doing research and identifying niche trends that you can either create or leverage.
Get in touch ⬆️
@@DavieFogarty Hi Davie, really appreciate the response.
Apparently "if I spend $50 and I don't get good CPC, I should abandon the product and test something else. The idea behind that is that I should focus on upper funnel metrics in the beginning, and once I find a good product that gets CPC within optimal range, I can start spending more time with product page and CRO." What I was told is that most people spend too much time on product page when it's the most difficult to optimize and has less impact (than finding a good product and creating good ads).
For me personally this strategy seems like a good way to practice because it takes very long to create a brand from scratch like you did with the lemon scrub and it can be a hit or miss. And I feel like for beginners it's most likely going to be miss in the beginning and they will waste a lot of their time on the wrong product, and I guess that's the idea behind the general testing stores - testing more products in shorter time frame.
Do you see any major faults in this line of thinking?
P.S. Hope to meet you one day!! Thank you for all of your content
What adspy tool did you use?
Hi Davie. I'm Sedrick. I Dropship. What are the (best days of the week) to test products? I use Facebook ads.
Thank you for your time, Sedrick
Pleaseeeeeeeee dont goooo leaving us behind. :D
The content will always be free on the UA-cam Channel and we aren't going anywhere!
Yoo
Hmu⬆️let's talk 😃
Good stuff , im a newbie where and how do i start? whats my adspend? im on a tight budget
Check out our Free facebook group if you're looking for these questions!
👉facebook.com/groups/howtobuildamilliondollarbrand