How to Send Meta Facebook Pixel Events via the Conversion API (Using Zapier)
Вставка
- Опубліковано 9 лип 2024
- The conversion API is a new way to send Facebook events into the FB ad system. You might have done this via the normal Facebook pixel, but how can you send data from places where you can't install a pixel, like on a Google form?
In this video, Cedric Potvin from Vertex Marketing Agency is going to show us how to do it using Zapier.
OUTLINE:
00:00 - Intro
00:53 - Creating a Zap and adding a trigger
02:08 - Submitting timestamp
02:43 - Sending information to Facebook Conversion API
04:16 - Zapier timestamp best practices
06:21 - Connect Events Manager to Zapier
07:54 - Assign Form Fields to the event
09:49 - Test your Zap & Activate
11:26 - Summary
🔗 Links:
[Complete Training] Meta Facebook Pixel Tracking with Google Tag Manager: • [Complete Training] Me...
FB documentation: / zapier-integration
Zapier (4 ways to automate Facebook’s Conversion API tool with Zapier): zapier.com/blog/automate-face...
📄Read this Video's Guide: measureschool.com/facebook-pi...
🎓 Measure Masters Membership: measureschool.com/measure-mas...
❓ Take Our GA4 Quiz: measureschool.com/google-anal...
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There are so many more ways of using the FB conversion API other than with Google Forms. Which are you using?
Woocommerce to Facebook API conversion via Zapier!
@@thijmencla How did you set up the event ID?
How to get the event id?
@@himalayanjunglee3052 You can use the transaction ID for the event ID field
THANK YOU FOR MAKING THIS! I couldnt figure this out to save my life until you!
Thanks a lot Julian and Cedric ^^. Love your video
Oh, God. It's extremely friendly and easy to use that Zapier. Very Good Tutorial :)
Oh man, great video, he was so close to answering the question that 99% of marketers are actually looking for, which is a LEAD event and how to choose EVENT ID correctly to avoid duplication... so close...
Exactly what I'm looking for!! 😱
Where you able to find a way to send the event id via zapier? Because on the pixel tracking setup.. I find out that the event id is unique for each lead or conversion event.
How do I automatically get each unique event id and add it to zapier?
Have you been able to fix this?
@@wellspringyoutubereviews626 Capture the FBCLID and put in Event ID
The test in zapier says that it is running correctly but I don't see any test data in my events manager. please help!
The test in zapier says that it is running correctly but I don't see any test data in my events manager. Please help!
Same here. Did you fix it?
Hello, how did you connect the google sheets with your Zapier so that you can pic you timestamp and the other fields?
What about deduplicate with this tool though?
Awesome video!
Gracias!
Can I use the GA + Zapier integration to send data to Facebook Conversion API?
How are you handling deduplication? I'm struggling to extract fbp from the pixel
If we use this method, should we also do the normal pixel set up alongside it? (with agg event measurement etc)? or is the zapier method alone enough?
Hey Julian,
Thanks for putting up this video! been really helpful so far.
I have a question here on the EventID and i've been searching high and low for answers on this.
Question:
1. Is EventID a unique string where we can just insert ourselves or is there anywhere where we retrieve the eventID from?
2. Does this EventID have to be different for different purchases? (dynamic) or is it a constant value through all purchases?
Really hope that you'll be able to provide me with some answers on this. Thanks!
Wondering the same!
Need to be dynamic and different for every event to avoid duplicate events in fb database, please watch his video on sending data to capi with tag manager
Looking for this answer to! Specifically to part 1 as I believe the EventID must be dynamic or else FB will think they are all duplicates. My question is how do we retrieve the eventID from the FB pixel in order to use it in the Zap.
Can it be attach to a facebook campaign for tracking conversion from an ads ?
Where can i find the events that were sent from pabbly or zapier in events manager?
How do we set up an AD to optimize for this? I'm kinda confused on how to do that. Thank you so much!
If the event is not from Fb traffic, will that be counted and attributed as a fb ad conversion?
It makes sense to set this up once you have data to Map. I'm doing this on Stripe, but it's on a new plan that doesn't have any sales as of yet. So I need to wait until I get a sale in, in order to set this up and map out the things correctly
Hi,
Thank you for this tutorial.
I exactly did what you explained.
But when I try to trigger an event with zapier (with the Test Event Code) :
1/ Zapier tells me that an event has been sent ...
2/ nothing happens facebook side.
Do you know why ?
Thank you
Having the same issue over here.
@@edabuyuk8076 Hi. If it can help ... i found the reason. It was an event timestamp problem. Zapier pushed an european timestamp instead of UTC so Facebook conversion API thought it was in future.
I had to convert the event timestamp to UNIX timestamp.
And now all is okay.
@@OlivierCoachWebmarketing You're an angel! I have been pulling out my hair for these past three hours to figure it out. TI'll try that out right now. BIG BIG thanks, Olivier!
@@OlivierCoachWebmarketing Sadly it doesn't work. Timestamp is in Unix too. Zapier says it's sent succesfully, but I receive no data in Facebook.
@@OlivierCoachWebmarketing How did you do that?
This was very helpful... What would be the procedure to import MQLs from Hubspot to facebook events?
Based on your expertise, how long (dev hours) do you think it would take an average development team to implement CAPI on and average Shopify or Magento (Commerce) eCommerce website?
They should be able to do this within a day or two. i work at a software startup and thats how long it took our dev team
How do I load data from google sheets?
Can you use this or similar to go around the current iOS14 problem?
around? Yes, you could
What would you do if the event im using doesnt have a time reported on it?
you can still send it
the Facebook conversion option is no longer available
Thanks for the video ! Awesome content. Quick question though is it legally OK to send email address uncrypted ?
Most GDPR/CCPA/POPI regulations will create issues. Generally, our CAPI solution is entirely encrypted and even FB cannot decrypt it, they encrypt the data instead to match the event which makes it completely compliant.
After connecting Zapier do we remove Shopify to avoid duplicate conversions?
Ideally, the setup should have the deduplication parameter. I would say you should use a GTM based config, and definitely send both Pixel and CAPI events with the dual setup to avoid deduplication. If the event match score is really low, audit it, or worst case reach out to me!
Nice and simple video! How will Facebook match this data to an user if the user files the data for another person?
you would need to provide them the details like email adress or fbclid. The match rate goes up the more data you provide
How come you didn’t talk about hashing the customers information. Facebook won’t accept the data unless you hatch it. Hashing is the most important part of this transfer
Thanks so much for this video it helped explain this set-up. I am so confused by my results though... in Zapier it shows that my Zap has run successfully 92 times meaning there would have been 92 conversions, yet when I check the custom conversion that I've set up in Facebook Events Manager, I see only 60. And worse, when I look at the number of conversions in my Ad Set (using that custom conversion) it shows only 28. What's going on here? Why are the numbers not matching? Is there something I've set up incorrectly?
Did you solve this? Having the same issue
What can I do if the pixel from my customer doesnt show up? The Pixel is shared to my account
Hi, Christian. Same situation here. I also cannot find the pixel which is shared to my account from my customer. Have you solved the problem? Any updates?
you don't have to remove the eventcode.. it is ignored when the zap is on
Is pixel optional now?
Can we just send events via conversion API and still get decent to great campaign performance?
You still use the Facebook pixel but in this video I show you how to send an event via the server (conversion API) instead of browser.
I found that sending a lead or purchase event via the conversion API works best for B2C than B2B because Facebook has a harder time matching business emails with Facebook accounts.
But even Facebook strongly says to send events via both Pixel and Conversion API until the pixel is working. Zapier lacks a strong deduplication front and isn't entirely 1st party based. Better safe then sorry!
Interesting, thanks! Would you guys please consider to make one with de-duplicated events? I’d like to send both to make sure Facebook is getting the most conversions as possible. But I’m not able to use a unique event ID (same for normal conversions and server side)
maybe for a future video
Same here
hey Thijmen, i'm having similar issues as well. do you by any chance managed to solve this puzzle?
@@jeffreyleong7676 not yet! But I’m thinking of sending all events via Tag Manager except de conversion event. I’ll do this via Zapier (server side). This way we’re not having this issue
I have managed to solve this! Finally hahaha let me know if you would like to connect and know how to solve this
Could you point me to how to find the event ID?
Finding the event id is not a problem. But getting it dynamically onto zapier is the problem! Because it's not static
Damn, just skipped right over the "EVENT ID".