Should Artists be Worried About AI?
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- Опубліковано 20 кві 2023
- AI is now the hot topic of the music industry since the AI Drake x The Weeknd track went viral.
This is our opinion.
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Since filming this, I've had a longer think about it and those who are at the biggest risk aren't artists, but producers and those who sell music.
So for example if an artist needs a beat, needs a track mixed or produced, eventually AI will be able to do this.
If a video game needs a soundtrack or a TV commercial they can now get what they want for free with AI. They won't go to the major labels to buy their catalogue anymore, that's why the major labels are so worried about it, not to protect their artists but their own income.
The best analogy is the fact you can order a Birthday card to be sent using a service such as Moonpig, but the fact it isn't written personally from you means there's no meaning behind it. That's how people will consume music written by AI, people want to feel the emotion through the music and know that it has meaning. Artists, you're fine.
agreed but after how labels have treated artists over the decades i don't feel bad for the labels i only feel bad for producers
This is much better thought out compared to the video! 🙂 I agree with this more
Overall it's just so hard to predict. But I think human artists will always be wanted for fans!
Felt sooooooo relieved after reading this
As the great 90s band were named: Pop Will Eat Itself.
I agree that producers are more threatened than recording artists. AI beats don't have any difficulty sounding real and good. AI lyrics are trash. AI vocals are trash. They have a long way to go.
I don't think artists can be replaced by AI, but AI can be an effective crutch. For example, AI struggles to write lyrics on-beat, write with a consistent meter, make sense, write end rhymes, and especially other lyricism like internal rhyme. But AI is good at churning out ideas, and a solid rapper with writer's block can generate an AI verse and then change the words around to improve the rhyming, meter, lyricism.
AI is an insanely effective tool for freelancers. Charge someone a cheap fee for a poor quality service, and then get some AI-generated lyrics or AI-generated art, transaction done. You could crush 100 Fiverr gigs remarkably fast if you lean on AI to fully or partially do your work.
The argument that people don't want to hear an AI live is flawed. There are so many ways around that. For one thing, lip syncing with human-generated vocals has been rampant, so as long as you have any human available to do the lip syncing, then there's nothing stopping them from lip-syncing to an AI-generated song and deceiving the audience. People also attend DJ shows, so you can just have a DJ spin your AI-generated songs without the pretext that there's a live singer. Also, you could have AI write your lyrics, but have a real person sing them in the studio and live. Let's not forget, for an artist as big as Drake, he could release 100 AI-generated songs a year "in the style of Drake," and then perform them live with his real voice no problem.
👌was nice to hear your guys views on this hot topic ❤
This is like saying computers or the internet wouldn’t catch on when they first came about. Just because some tech trends are a fad doesn’t mean all will be. AI will completely revolutionise the way that music is made. In the next few years we’ll be able to create new songs through simple text prompts, just as you can with images now. Mixing that with current recommendations algorithms, we could well have it so your spotify feed is a bunch of music created ‘for you’ from scratch. Also imagine taking all the top 10 hits for every week of the last year and feeding them into an AI model, asking it to create ‘more like this’ to create new hit singles. Or creating new music from deceased artists. This is going to have a huge impact on music at every level, for listeners, artists, and the industry.
I do however think there will always be a space for real artists, although as it becomes harder and harder to distinguish between what is AI made and what is human made, most of the focus for artists will be on real world experiences, ie playing live.
Yes
Artists will slowly go away, and it will just be "brands" a musician/artist can be their own brand but it will mostly be just singers/frontmen that will stick around, unless your brand is having a full band, which will become more uncommon. As the reason you always needed a band was to play all instruments but these days you won't need that. Hence the rise of DJ's. With AI gonna be dominating sync licensing, that means less money for artists/bands, therefore it makes less sense financially to have a full band. Less money to go around. Meaning it is better to have just 1 person in the band then 4. So if you aren't the singer/frontman/songwriter, you pretty much will just be a touring/studio musician. The top 10-25% will always have careers, but everyone else below will be taken over by AI
"Noboody wants to see an AI play live..."
....Unless you're from Japan 💯😂
😂😂😂 yeah
They took er JEBS
In one year you'll reconsider.
I bet the best songs in 2023 will be made with AI. We shall see.
bout to be on some Sharon Apple shit, shiiieeeeeeeeeeeeeet
Guys... I think you should learn to plumb
AI is a lot different to everything that’s come before it. It’s one of those things that will just continue to get better and better. 3 years from now, you won’t know if a song is written, produced or even sung by AI! You won’t be able to tell the difference. I predict an influx of Milli Vanilli acts in the future. Ignore it at your peril!
AI has already been used in music production for years! Drum machines and synths have replaced drummers and bass players. Autotune fixes bad singers, plug ins like the Izotope suite can automatically Eq and compress ANY instrument or voice and Ozone 10 gets great mastering results with very little human input, I’ve been using versions of that for years!
AI is here and it isn’t going anywhere!
Apple..laptop..
I think you are right that AI won't play live, but you are comparing incomparable things. AI will revolutionize the music industry, as it is revolutionizing the visual industry. The metaverse, NFTs, and so on rely on platforms, and so they need new habits from users to be adopted, which is really hard and is mainly the reason why they're not mainstream today. Creating new habits is very hard. AI is not a platform; it's a tool, a way to create things. It's as revolutionary as the creation of digital music with computers and DAWs. You are pretty much saying that software to make music won't be a trend for long, and people want real musicians who play instruments. Well, now we know that as long as the music is good, nobody cares if it was made by a real guitar or a VST. Music made with AI doesn't require listeners to change their habits to consume the music, as they can consume it through the same apps they use to consume music today. The case of ghostwriters and the number of streams in only a few days says it all. As long as the music is good, the public doesn't care how it was produced. So, yes, artists should worry.
It’s AI, not IA!
@@officialWWM yes sorry i’m French and I was confused😂