Hermès: The Mother of Quiet Luxury
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- Опубліковано 6 лют 2025
- While this is not an unboxing video, today we’re talking all about Hermès and going beyond their iconic Kelly and Birkin bag. As quiet luxury has further developed as a trend, it felt important to talk about the most noteworthy quiet luxury collection of all time. Hermès, designed by fashion designer Martin Margiela for the Fall 1998 season at Paris Fashion Week, departed dramatically from the designer’s work at his own fashion brand Maison Margiela. Today, we’re going to talk about all the ways in which Hermès seeks to create perfection in their work and how their extreme focus on process has pushed Hermès to the very top of the luxury world.
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You are the first person to really understand and articulate "quite luxury" on UA-cam.
That means a lot to me, thank you so much!
"quiet"
quite @@w.urlitzer1869
@@w.urlitzer1869they should have stayed quite
@@BlissFosterHi I love your video and that house, which town is it ?
As a knitter myself i appreciate that he used circular knitting to eliminate the seams at the sides, shoulders and armholes, which is also my preferred method personally. However i wanted to quickly add that you can indeed achieve body shaping without sewn in darts when knitting flat. Also circular knitting machines for socks, sweaters and all kinds of things existed way before and are a fascinating area of engineering. Love your videos!
Thank you for commenting. I have been wondering about how seamless tees and sweatshirts are made
I knit, sew and pattern draft, circular knitting by hand or machine has existed pre Hermes. I truly honestly don't understand the hype for Hermes bag being better quality cause it's handmade, what is the difference between hand saddle stitch and machine lockstitch?! It's the emperor's new clothes!
Bags are not just decorations, they should be a blessing for self-confidence. Many bags will be considered cheap or street goods when worn by ordinary people. But if you are a confident woman, carrying a high imitation bag on your back is a good idea. No one will doubt *condup* .
People who do not sew never truly understand how revolutionary clothes like these are. You cannot understand deconstruction if you do not minimally understand construction. You don’t need the hobby but a clue really helps. That brilliant woman at Chanel got endlessly castigated by fools who didn’t have a clue and was run off.
Clothes haven’t changed in decades. Great to see new ideas!
I know nothing at all about clothes, and I always enjoy this channel.
Honestly Brian, that means the earth to me. One of our biggest goals is to make this digestible for new folks, but engaging for experts. I’m so glad you’ve found it useful. Happy new year 💫💫
@@BlissFoster I would send you a photo of myself in cargo pants and a polo shirt, but that illustration of my ignorance would make you faint with joy. I admire a magnificent obsession, Mr. Foster; I admire yours.
I was sort of in a confused, unsure state of my feelings about Hermes going into this video. It clarified a lot for me and brought more nuance to the luxury conversation. The last sentence in your conclusion me realize its fine to be impressed and delighted by the commitment to that perfection. I won't likely ever be their customer, but i can firmly say i am now their admirer.
That’s the position I’m in as well 💫💫
Yaye I watched til the end easily, hey man what is that awesome coat you're wearing at the end. Ty@@BlissFoster
Ahhhh that’s an old Helmut Lang cashmere zip hoodie. I wish I could find another one, it’s one of the best articles of clothing I’ve ever owned (also my first cashmere piece). I got this waaay back in late 2015. I don’t know how one would find it now
@@BlissFoster - Just FYI - I think your overly blatant plugging of Patreon in the middle of your vids is SO over the top - its perfectly acceptable. I don't think it needs relegating to the end.
When you have said something 200 times you start to have doubts about it yourself, you are sick of hearing it so you assume others are too, you question its appropriateness, I know I used to do a weekly presentation and after 3 years I got weirdly more nervous about it than at the start. I was like "OMG this is so cheesy, I cant do this anymore" but the people had never heard it, to them it was new and fresh.
I'd keep it at the 1/3rd mark - just my 2 cents.
This video felt like getting assigned to do a project with one the popular kids in school, and wanting to dislike them for being cool and popular. Then finding out we have things in common and that they are hardworking, deep and interesting. We probably won’t hang out outside class, but I’ll give them a nod in the hallway.
I'm an industrial designer, fashion is my hobbie (my obssesion) I just love this long kind of documentary videos ❤
It's outrageous how some people are incapable of finishing the incredibly educational videos that you produce, it's truly so entertaining to watch someone that's so knowledgeable and passionate about this subject. Props to you Bliss, I love your content so much ❤
The Hermes Christmas window display on 5th Ave is always one of my favorites. A lot of the other displays are usually very soft/muted and chic, and Hermes’ is always so fun! Like a wonderland. Also their fragrances are MENTAL. So underrated and a very reasonable price point for high end fragrance.
From finding “How To Analyze a Raf Simons show” on this channel 4 years ago to a quarter of a million subscribers. Another outstanding video. Keep being great Bliss✨
Awwww this made my day, thank you :) 💫💫
Bliss, you always make me become more present as a consumer. I truly appreciate the critical thought in the videos and this was especially informative! I’ve learned so much more about Hermes in this 20 minutes that I’m inspired to keep learning the brand! Unfortunately now I’ve put a Kelly on my luxury wish list 😂
@@chroniclesofshylles ugh, me too 🙄 as much as I do not have a spare $12k, I want a navy Kelly 45 in swift/box leather with palladium hardware very badly😭
You nailed the Hermes ethos! So few people truly understand what makes this house so special. As a long time customer I found it so enjoyable to watch as you walk us through the years of iteration. Well done!
Thanks so much! If you don’t mind my asking, what products by them do you usually invest in?
@@BlissFoster I’ve purchased from all of their metiers (except furniture though I do have my eye on a couple pieces there too). it can be difficult to understand the quality of craftsmanship from a website pic or a UA-cam but the selection of materials, and application of them is really incredible. Shopping is definitely a tactile experience for me there and I’ve never been disappointed. I find their RTW to be very wearable and so very comfortable in comparison to Chanel or LV as an example. Their jewelry pieces rival Cartier quality and am a huge fan of their rose gold. I also love the double tour cape cod watch like you. Chose mine with diamonds and the juxtaposition of the casual double wrap with diamonds is so cool. Also think their RTW is mostly neutral for the same reason - it helps to balance the playful colors in other parts of the house. So many things to love about this brand. The understated luxury, yes. But the drive toward perfection really does come through in all their products. And the after care they provide no matter how old the product backs up that philosophy.
Thanks so much for sharing with everyone 💫💫
The idea that this collection is about the experience of being inside your clothes is really vibing with me - I was gifted a sewing machine, and instead of being at all interested in making piles of new things, I have a mental list of all the things I want to fix, so that the experience of wearing them in more pleasurable. Pockets, naturally. But I'm also going to replace a shitty plastic zipper with a metal one which won't make me wonder if I'll be able to zip the coat this time. Not the pinnacle of fashion, exactly, but very much in the spirit of the collection on a lower price range
Can’t wait to hear how that goes! Report back when you’ve made some progress! Happy new year, Sarah! We always love reading your thoughts. Thanks so much for the support!
Sometimes making a new thing is easier than fixing it. Especially a zipper on a lined coat.
It's a year later. I just found your comment. How did it go?
Working at Hermes makes you realize how much time and craft goes into every single item. You see the emphasis on the craftsmenship and more than anything you see the inspiration behind every single little design and the story it tries to tell. They’ve been around for so long because they understand their consumer and the consumer obsesses over them and I literally do not mean that lightly 🤣 great video BLISS-MAN 👍🏼
I know you wont read this because this was posted 11 months ago but im so grateful for you and your work. You guys reaaly put your soul into your videos and i´ll be supporting you in patreon as well. I just cant believe how people don´t watch the full video because i get mesmerized with the amount of information you give and i always end up wanting more!! Anyway, im doing a fashion brand, im still on the early stages of it, but im trying to change fashion in Spain, im trying to prove that you can do quality clothes in fashion because as you said in another video about "what is quality in fashion and clothes" is all about care and investigation and get the most education possible on the things that you are making. Thank you again, keep up the hard work!!
Hi Andrea! Thank you for the kind words! We definitely read every comment! For creators on UA-cam, all comments are in the same notification box, regardless of how old the video is 😊
Again, thank you for the encouragement and best of luck in Spain! Beautiful place!
9:01 that is very similar to the screening interviews/invitation only system for Goros jewelry. The pieces are meant to stay with you for life, or as long as the product can last for, not to be flipped/resold.
I could understand the frustration some aspiring customers could feel from this, but standing behind the ethos of the company, it makes sense why they screen potential clients.
On a caveat, I would recommend to not hold the mic on the same hand as your Cartier watch. The watch can become magnetized and you would have to take it in. It is a simple solution but you can avoid electronics around your automatic watch.
Anyways, fantastic video on Hermes!
Good to know! Thanks!
@@BlissFoster 😊
This was captivating from beginning to end - how anyone could not watch the entire thing is a mystery to me!
Akris mentioned ‼️ my favorite. Good to see it’s getting love.
I don't know how you and Daniela managa to pour out such a constant stream of high quality content, it is just wonderful!
That’s very kind of you. We couldn’t do what we do without scholars and academics like Kaat Debo. The people who are willing to take the time to catelogue and archive the information are the real heroes 🦾
Also, it’s Daniella with 2 Ls :)
@@BlissFoster Sorry for writing it wrong! My native language is actually Spanish and we usually write it with just one l, I will keep it in mind for the future :)
Btw: I have noticed that your scripts seem to have an extremely consistent tone/flow, like I don't mean Bill's delivery necessarily (because sometimes it's very obvious when he goes "out of character" i.e. is himself) but more like author's voice, I think? Like structural stuff of the writing and the way it approaches exposition and stuff... Is that Daniella's doing? Because it is super impressive from a writing perspective and it really scratches an itch in my brain. I have a great interest in understanding that sort of thing, specially when the creators are a team because I don't really know how much is the voice/thought process of one or the other... anyways enough writing talk. Thanks for the reply!
@@Soulcrash3 hey! :) Each episode is different. For example, on this episode, I started the notes for the ep about 2 years ago, Daniella turned it into a script, we shot the episode together, and I edited it. On other episodes, it’s the exact opposite. We both do almost everything in the business, so we can change tasks pretty seamlessly 💫💫
@@BlissFoster
It is really cool you guys have developed a common "voice" then! It is one of the things that keeps me coming back to the channel... and 2 years is an extremely long period to dedicate to a video idea even if it were just in the background. Mad respect to the both of you!
This is, hands down, one of my all time favourite videos on TouTube
leather handles are wrapped around a dense cotton cord, and squishy cotton cords if they're poor quality. Also, im going to knit one of those cardigans now-that function is the best. Having made my leather kelly, it really is the hardware that makes anything unmakable. That, and the crochet trend, because crochet can ONLY be done by human hands. machines can't and automation can't account for all the variables let alone support/flip the garment while stitching it at the same time.
I’m committed to the delusion of perfection and it really calms me down
I actually saw an exhibition on Margielas years at Hermès, years ago in Stockholm. I was oohhing and aahhing the whole way through. My very fashion uninterested friend was not so impressed. They sold a lot of Hermès related books and I regret not buying the Margiela years. Gonna have to pick it up soon. Loved watching this. As always , excellent work!
I also went to the exhibition, it was great to see Hermès pieces next to his own brand.
You might enjoy the catalog from the fashion exhibition they had at the Musée des Arts Décoratifs featuring his work at Hermés alongside his earlier experiments for his own line. The through lines between the two was curated brilliantly. It was called Margiela, the Hermès years. Great video, thank you!
We love Bliss Foster over here!
Loved this. I remember in the Hermés years, Martin had a cashmere stole that had patch pockets at the ends. Pretty wide, as a I remember, but so elegant and utilitarian. Anyway, great job, Bliss.
very well made
Best video you could have put out. Thanks
Very critical breakdown I loved it I don't know if I'm more impressed by Hermes or Martin rather he's really a Uhhhm an indescribable word for great
this just made me love hermes
once I’m able to afford to be on patreon i will be there. always watching your videos til the end regardless, happy 2024 - thank you for your content
Happy new year 🎊 thanks so much for the support 💫💫
I knit and design and knitwear for myself and Im obsessed with perfect material and perfect fit...and now also this video. Thank you for offering up this perfect gateway to Hermes. Its helped me understand where in fashion to look for inspiration.
Beautiful words as usual brother ❤
You are a rare gem of a creator & I have never once not agreed with an angle or an opinion of yours
Incredible work & passion y'all put into these videos & thank you for exposing me to other incredible artists beyond Demna (my fav lol)
Always fascinated by how you think about the experience of a person wearing the clothes. The belt in this video is a perfect example for that, I would look at that and take is for a design clue that relates back to their bags, but to take the time and think about how that could effect the aging of a belt is the next step of analyzing it that makes your fashion journalism so intriguing. You usually don’t get that speaking to your friend who’s passionate about this era / season.
I thought Hermes was just a saddlery brand until i was well into my 20s 😆 they do make beautiful saddles, and i have ridden in a few!
Wow that’s crazy! Any noticeable difference with the saddles? Would you compete in one of their saddles or was it just a fun thing to do once?
@BlissFoster the workmanship and leather quality are outstanding. It's something to really take care of, and it holds great resale value. Definitely luxury ✨️
I have heard their saddles don't compare to Voltaire or Forestier. What are your thoughts?
Every time I've watched one of your videos recently, it has ended with me buying a new book.
Hell yea, I love to hear that 🦾
Can we make Bliss doing accents a more regular thing. I loved it. This video also made my day. I had no clue how diverse Hermes was and I just recently started getting into them as well. Can’t wait to learn more.
The fact people don't watch to the end is insane - personally I grab a bag of snacks and strap in for the full half hour. You speak with so much enthusiasm and pace yourself so well, so the time just flies by :D This was such an educational watch, quality content as always. Thank you Bliss!
One of my most comfortable pair of sneakers I've ever owned are Hermes. It's like putting your foot inside a cloud. More than a decade later I still love them.
Fashion is a fun Hobby for me and I love y’all’s content…. I learn so much
The way you talk about fashion is second to none. Thank you Bliss!
Bliss. This is amazing
Like a glove. Love it!
Thanks for another great video, Bliss and Daniella!
What I like about Hermès is that they keep their own house and tradition and not sell themselves to bigger corporations like lvmh or kering.
Martin Margiela was definitely a good match for Hermès. And traces of this first collection can be seen in the mmm fw 2011, I mean the looks with the high gloves and the knit.
This was my first video I’ve seen of your content, it’s great & your storytelling style is engaging. I agree books are key to learning about anything. Happy new year to you and your team.
Welcome in! If I could recommend your next video, the reeeally good ones are the ones where we can spend a lot of time on a single runway show. If you have time, check out
Prada: Fascism and Fashion
Issey Miyake isn’t Dead: He’s Immortal
and
Rick Owens and Immortality: Spring 2023
Again, welcome in! I’d love to hear your thoughts in the comments as you check out more videos 💫💫
this was brilliant. 👏🏾👏🏾
the models in Margielas Hermes show looking at the critics DARING them to find it absurd. Im obsessed
the part about the shoes changing the walk of the person is so simple yet mind blowing, really tought about the tabis and my active choice of wearing pretty/huge shoes that are a little uncomfortabe to be perceived in another way. A shoe can change a whole outfit and i will probably remember this little note when im dressing for something, tysm .
Danke!
Thank YOU!!
Now, even more in awe of Hermes and Martin - both genius. Thanks for this video. I love the idea of earned transformation in contrast to overnight success.
I loved this! I would really like to have the dress with zippers that converts into a tunic and I suppose I'm surprised I haven't seen this copied anywhere, because my Hermes budget is at the...scarf level. Super entertaining, as usual. Thank you!
I appreciate the level of passion and detail you put into these little windows for me to look through into a world that I know so little about. Thanks Bliss
My pleasure! I’m so glad it’s been useful for you 💫💫
Simply THANK YOU ❤❤❤
I have recently rediscovered my love of clothing craftsmanship by coming back to your channel. I am inspired to make my own version of a vareuse shirt.
Awesome!! Let us know how it goes 💫💫
Such great content. And I did make it to the end❤
I appreciate you, Nicole! 💫💫
The way you see the little things with clothes is how I see the little things with clothes. It's nice to listen to someone else talk like my brain thinks.
Love all your videos. ❤
I absolutely love this channel! You provide such great context and a different perspective on fashion.
Wow, thank you! 💫💫
This video is making me consider putting in the time with that Margiela series!!!
Brilliant 💥.........as always. See you in Paris.💋
On the farmer's necklace at 31:50 : He didn't make them into a necklace, they already were. The way you use them, you have to hold the band and let it hang.
Personally not into fashion myself but quiet luxury always piqued my interest on how it's portrayed (it's why I clicked the video). Your video really gave me an in-depth understanding on the practical, creative, and historical side of the Hermes brand and dare I say I get it now? I use to think all those baggy jacket were attempts of being out there but learning that the designer made it with the women wearing their brand in mind, gives me better understanding.
Wow this made my day, thanks so much for saying so. If you’re at all interested in exploring more, we have a number of videos where we “read” and interpret a runway show, similar to how someone would for a book.
Some suggestions:
-Prada: Fascism and Fashion
-Issey Miyake isn’t Dead: He’s Immortal
and
-Rick Owens and Immortality: Spring 2023
Let me know what you think if you end up watching 💫💫
Brilliant as usual!
I had a Margiela Hermes piece. So priceless.
Hermes actually does a lot of stuff. For example, do you know they make custom car interiors and stuff? Really cool craftsmanship, one of the only luxury brands I actually like.
Hermès Horizon.
Incredible video, thank you!
I appreciate your videos and the elevated and intricate knowledge you share.
Glad you’re here!🦾
Been watching your vids since the beginning and this was one of my recent favorites! So good, I was hooked the whole way through
Thanks for the ongoing support, homie! Means a lot to us 💫💫
Great Video! Love learning the history of both Margiela and Hermes.
Excelente trabajo
Thaks again for so much efford in creating great content again and again!!!!!!!!❤❤❤❤
Stoked to go into the new year watching these vids! I found you while traveling in Europe and have immensely enjoyed the deep dives and clear, concise scripts. I love drawing and painting but am a total noob to the fashion world and your passion is contagious. Thanks!
Welcome in and happy new year 🦾
Could you do one about Fendi in future? This is such an informative video!
I love your outfit!
This video was soooo informative and interesting! I've always known Hermès has a reputation for being extremely high quality, but I didn't understand exactly how until now.
That rolled leather belt is so beautiful! I’ve been googling looking for one and all I can find are pet collars. haha
Thanks for another great video, I really enjoyed it! You guys really help me understand and appreciate all the design and thinking that goes into luxury clothing.
I know!! I want to try one now! I wish I could find one as well 😔
thanks bliss, long time fan and your directness and attention to the philosophy and workmanship is such a breath of fresh air. I have met some fashion people around Cleveland where I live who have started little fashion brands and release seasonal offerings and I'll try to pick up ones that feel like me. Its changed how people view me and the idea of hinting at your personality or the iceberg of yourself in a quiet way is a big lesson. I used to dress very flashy and still enjoy it, but it gives a lot of Aries aggressive energy sometimes. The long form UA-cam article form really helps me catch the vocab and energy without getting frustrated at the technical aspects. Thanks again, for all you do.
That’s awesome that you’re supporting local designers. I’m so glad our work has been useful for you, that’s always the goal 💫💫
Fantastic video! I'm surprised you haven't covered this more with your love of martin margiela. Cheers!
I just started watching and I'm sooo glad you talked about Margiela at Hermes. The clothes before him were fantastically made but loud and relatively showy especially in the 80s. Fit in with that time, yes. But his designs for them blew my mind then and now. True luxury. Luxury to me means "forever". And that includes non "quiet" avant garde designs. And what he did at Hermes was avant garde at the time and perfect luxury now. I dig your vids deeply.
First! 💫💫
Watched it all the way through because your knowledge is beautiful.
i try to count how many elbow pops you make now as well as take notes on all the impressive knowledge you share. THank you
Thanks for this episode Bliss & Daniella, it was eye opening 💖
Always watch to the end BTW. Your content is so thoughtful, captivating, intelligent and funny….yet hits the target every time with wit and witticism. Nicely done! 👏🏻❤
Great video! Thank you so much 👏
That was very informative, not many people on the internet are doing what you do!
Been a customer for sometime, I don’t mind their product, especially leather goods.
Ready to wear sector is not quite my cup of tea.
Household items I prefer specialised manufactures.
Furnitures however are done well.
Hermes will always be one of my options because they’d repair anything they make and that’s we like it.
THANK YOU FOR THIS IT WAS SO INFORMATIVE AND EASY TO WATCH
Beautiful video! I never knew much about Hermes, but I now find their approach to luxury very interesting.
This is the first video of yours I've watched and you're right, now that I've watched this video there's so much more I want to learn to bridge a couple of gaps of knowledge.
This was such a treat! Thank you so much
You’re so welcome! I’m glad it was useful for you 💫💫
Thank you for great content, and a massive effort. Truly enjoyable !👏👏👏
Great video, thanks. Your living room is beautiful!
Hey I loved this video. I loved getting to know about the small details. And I love luxury. I like nine that this is just nice stuff and you're the only one who knows that it's that nice it's not ostentatious.
I Always enjoy your videos and the way you talk about Fahion in general. Your Margiela series made me appreciate the beatuy of clothes and inspired me to pursuit a career in fashion. keep up the good work looking Forward to your content in 2024.
The house you’re in looks historically significant! 💟 I see those details.
It was originally built in 1870! For Americans, that’s super old!
You do your homework, and you provide interesting historical and anecdotal information that gives us so much more than a "critique" of the designs and designers. Thank you for the deep dive!
Wow, thank you! 🙏 💫💫
If I love Martin Margiela too is because of your contents.
Your analysis at the end (and I mean when u start wrapping it up with the thoughts on house codes and saddle making, not just the last sentence) is just so rich and fascinating. Never stop! Happy new year bliss and daniella ✨
First video of yours I’ve seen. What wonderful content! Thank you for sharing. Hermès is a lovely quality brand of understated elegance and craftsmanship. I was fortunate to receive a special bag, not one of the “3” but a special nautical one. No one will know and that is as it should be. Looking forward to watching more.
Welcome in! If I could recommend your next video, the reeeally good ones are the ones where we can spend a lot of time on a single runway show. If you have time, check out
-Prada: Fascism and Fashion
-Issey Miyake isn’t Dead: He’s Immortal
and
-Rick Owens and Immortality: Spring 2023
Again, welcome in! I’d love to hear your thoughts in the comments as you check out more videos 💫💫
Amazing content. Astute observations and commentary. The knitting insights were especially amazing as I’m in the middle of learning how to shape with German short rows. So cool. Thanks. Great channel! ❤
As a handmade bag artisan i really appreciate this episode Bliss...p.s I also make saddles once in a while. C ya !
Im glad it was useful for you! What kind of work do you make?