How PlayStation Saved Sony | WSJ
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- Опубліковано 9 лют 2025
- With the release of PlayStation 5, Sony could have a hit product this holiday season. Here’s how the Japanese electronics giant built the popular gaming system that would become the company’s crown jewel. Photo illustration: Mariya Pylayev/WSJ
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#WSJ #Playstation #Sony
Sony digital cameras are right up there too, some of the best technology in the industry.
Their audio systems too.
They make barely any money though from that, gaming consoles for kids is more profitable
@@westwest2917 how dare you.
@@westwest2917 troll.. better go mind your businesses before you get ratiod.
@@skiran69 umm who cares? How was I wrong anyways, they don't make a whole lot of money from their lens business. But kids definitely buy those consoles like crazy though
Still to this day , ps1 and ps2 was something else , brilliant consoles
The psp was ahead of its time. Look at everyone now having a switch.
I have a switch, PS4, and a XBOX 360
times changed
There were also the DS and Gameboys before that. What did the PSP do new?
@@Suddhadeep It was in its time the best portable gaming system with the best hardware by far. Unfortunately developers & consumers didn't pick it up due to its hefty barrier of entry. It used to cost around $1k w/ accessories if you bought it during the first year.
@@JKTProductionzIncNCo so basically, Sony tried to innovate the portable console market but failed due to their inability to think outside the box? Nice. Switch definitely took cues from the PSP
for me Sony has always the best products money can buy & the most reliable imo.
First time I ever heard that but respect it lol
In the early 2000s the brand Sony meant something. The later half of that decade they failed at literally almost everything. The first 3 years of the ps3 was the worst. But they made up for it post 2009.
@@GAMEBOIMARCUS popularity has nothing to do with workmanship Sony has always made the best products for me.
Steve Jobs wanted Apple to be like Sony for him they were the best as well. Sony is doing great now just look at the stock market.
PS3 when it came out had so much new tech it had to be expensive they had to cut some of it out & in the end, it beat Xbox & sold 88 million or more.
I like how they completely glossed over the origin of the first playstation and its beef with Nintendo. It is such a fascinating part of the brand's history, I can't believe this video omitted it.
I guess this is not so much a video on the origin of PS, but rather about the way the console impacted the company from a business perspective.
Read the title again.. origin isn't the point.
If you're looking for the more on the Nintendo Play Station prototype, the Gaming Historian has it covered here:
ua-cam.com/video/iW_MEKWTguA/v-deo.html
video made by boomers for boomers
Well they glossed over that because it doesn't really have anything to do with the subject of the video. This isn't an "origins" or "history of" video...it's a video about how Playstation kept Sony going when their other divisions were underperforming
People born 80s and 90s ,we're lucky to experience fantastic ps2 game in the early 2000s.
Ps2 games were gold.
thats made by japan sony. not only wanting moneys american sony entertainment which is right now🤣
OOO that classic PS1 sound. What a gem!
There was a time when Steve Jobs said he wanted his company to be as cool as Sony.. yes, for people who don't remember, SONY was a beast in everything they did
The chart at 3:50 minutes says 360 from years 2001 to 2006 yet the 360 didn't come out until 2005
Yea true, but only if you was lucky enough to get one. I was "very lucky" :)
You are right!
only reason why sony still around since all their other business con't made profit..
@@campkira well.. their recent financial statement says that all of their businesses are profitable
Y
Loved the ps2 and psp. SOCOM and Max Payne were the best.
Good times
FACTS
What does SOCOM stand for? sorry if it's a stupid question
@@LOSTBOI404 Special (S) Operations (O) Command (COM)
@@swallowedinthesea11 thanks
'Gamers like games before anything else'
Xbox One: I'm gonna pretend I didn’t hear that.
TV
xbox copycat
Halo 5, Gears 4, Gears 5, Sea of Thieves, Forza 3, Forza 4, Quantum Break, Recore, Ryse Son of Rome, Sunset Overdrive, Ori Blind forest and Ori and the Will of the Wisps, and a thousand of third-party games??
@@dawer457 PC has all of those including more games
@@nowtmrb3337 okay so? That doesn’t change the fact that Xbox has games, right?
I mean you can “play” those games on Xbox? Right? Or they are unplayable?🤔
So weird to think that if Nintendo had accepted making a cd add-on to the SNES with Sony, Sony would now maybe be bankrupt and gone. The butterfly effect is strong here.
6:50 Sony actually blocked further development of crossplay for a long time. Its thanks to the other Platforms that it eventually came to PlayStation.
as a sony fan you're 100% correct. They was so selfish that they actually drove fans away from the ps4. if it wasn't for ms and its fans sony would still be in the situation.
It never specified a time or the amount of suppression they took, only that it includes it ( which it now does). They werent the first adopters, we get it.
Xbox did it with pc and nintendo and mobile and sony was the last one.
I and my friends have been crossplaying FFXIV since the game was on the PS3 in 2013.
So when they did crossplay with pc many years before xbox that didn't count because ?
Movies , PlayStation , Music , and Cameras have saved sony . Not only PlayStation
Considering half of Sony’s profits came from Playstation alone, it’s not a stretch to say Playstation saved Sony.
@@worawatsr9803 38% is the actual number.
@@skiran69 That is still VERY much.
@@Multipotentialistprofits-38%. Revenue-24%.
And financial services too......
0:45 Nostalgia
Meeeh.... they couldn't even be asked to get a CRT or put it in 4:3..... just lazy
Facts
PlayStation 2 & 3 and PSP are always going to be my favorite consoles.
4:59 why would you insert the disk that way... Omg
r/mildlyinfuriating. 😂
Sony right now:
Buisness is booming
Except Sony mobile needs turn around go back early 2010 market share.
Oh definately, and all (unfortunately) thanks to COVID, people are spending alot of their time indoors and their spending their going-out money on video games and subscriptions instead.
Wow you got to love the history lesson. I'm doing myself a favor buying one of each.
If Sony wants to replicate its success with ps5 they would need to release new first party IP with similar qualities to uncharted, God Of War, Spider Man, Last of Us.
they are doubling down on that.
@@Anonymous-ek2rh And then you look at Xbox, no launch games and a laughably bad looking Halo game
Three years later and Astro Bot came out. There was also Concord but we don't talk about that.
I have a sony mp3 player from 2010 still works great, and fantastic sound quality. Never dream of changing it with spotify or other services. I love physical technology and sony always delivers on that front.
Sony Playstation always been overshadowing Xbox.
Even with the ps3 failed launch, the 360 sold like hot cakes and was beat Sony for the first 4 or 5 years and Sony STILL surpassed them in sales at the end. 😂
@@GAMEBOIMARCUS that's because xbox only really succeeds in america, not really the rest of the world
How could you not mention Mark Cerny for helping PlayStation
omg, not just that but it seems the video just wanted to wrap up when it got to PS4. They could have done a whole angle on how they made Mark Cerny the system architect. Shame.
One of my favorite UA-camrs Adam Koralik said in 2014 that if the PS4 didn't do well enough then Sony would go bankrupt. Looks like he was right about the PS4 and now PS5 saving Sony.
Sony has a lot of great things like camera headphones etc but PlayStation best thing they sell and we all love it
Sony has pretty much the best wireless noise cancelling headphones too.
Where would Sony be today without Kevin Butler?
Kevin Butler was only part of the marketing with turning the PS3 around but it was Kaz Hirai that helped Sony.
Now it's Mark Cerny that helping Sony especially his role in the industry and lead architect behind PS4 & now PS5.
Although Kaz Hirai left as CEO and Jim Ryan took over that role for Sony, Mark Cerny pretty much helped turn Sony around. That man is a genius.
Kevin Butler should comeback though. I miss him.
PlayStation is op
I have all the PlayStation’s and they all work still
and psvita?
2020 was such a huge year for gaming 😃
Sony shouldn't have killed PSP. It was an awesome product and way ahead of competition
0:47 yes that’s my childhood right there!
I love hearing about the origin stories of these big tech companies
ua-cam.com/video/cV4sTLgncm0/v-deo.html
Very poor journalism you've missed so many important points, much more research was needed to make this an accurate and informative video
That’s what I’m saying, so many gaps
This is 8 minutes video.. not a full blown one-hour documentary..
@@zariffzainuddin and still it could have been better
a lot of it was incorrect as well
And now they're also skyrocketing in the camera realm
Would have liked to have seen a chart showing how the share of revenue and profit that PS contributes to Sony has changed over time.
Sony Camera & Audio Division also doing good. The only bad thing is Sony Mobile which caused major loss (but right now they've stopped bleeding). Recently I read the news, their TV division was one of the best selling.
Not to mention Music & Entertainment industry...
Jangan lupa mas, layanan finansial Sony. Bank dan asuransi Sony juga jadi pundi-pundi keuangan Sony
4:18 “We can’t do everything.”
Says the executive whose company’s product was marketed as “It only does everything.”
Other systems had an online play before PS2. Dreamcast and Famicon say hi.
I’m so happy for Sony.
I’m surprised the PlayStation brand hasn’t tried to break from Sony and be it’s own company.
sony vlog camera and sony bravia 4k tvs a are the awesome products.
Their smartphones are so good but no one buys them
@@sentientarugula2884 yes, it has a poor marketing strategy and the competition is too tough because of iPhones and other Android phones with cheaper prices.
It tried to get a PS5 5 times already with no luck...there going to make lots of money
And I'm here using a PS5 to play Bugsnax. 😂
Just wait until next year ,it will include games and 2 controllers
PS+ didnt sell so much ps4s, Exclusives did
Ps5 has a potential to be a big hit is the biggest under statement
Everything wrong with this video that I've noticed:
00:00-1:34 - nothing wrong so far, but could do with mentioning the Nintendo Playstation they were making.
1:50 - "the [PS1] ran on a 32-bit microprocessor, a huge leap over the 16-bit processors of its predecessors". Technically correct, but it wasn't facing off against the SNES/Genesis era, it was facing off against the N64 (64 bit) and the Saturn Dreamcast (32 bit)
1:56 - 2:05 Talking about the CD being cheaper than a cartridge - yes, AND it stored more memory, 650+ MG compared to 64 MB
3:04 - "PS2 featured a DVD player and offered exclusive online play for madden football and tiger woods PGA tour" WHAT? The PS2 didnt even have a Ethernet port as standard. Online play was also available for Madden and PGA tour for the Xbox console. Maybe there was a year or 2 when it was only on the PS2? But it was a huge afterthought.
5:29 - "The cell processor was too powerful for it's own good". Well no, it was just too complicated, not too powerful.
Also between the PS3 release and PS4 release, I think your really need to talk about how Sony tuned the PS3 around from being the loser of that generation to, in the last 2-3 years, easily the best console somehow catching up with Microsoft and releasing some of the best games of that generation .
6:47 - It expanded the online eco-system by offering games that are free to play through it's PS Plus subscription service...
*sigh*
No. That happened in 2010, not in the PS4 era. It's also a MS thing first.
6:57 - It allowed cross-console play.
No. Playstation was blocking this for years. In fact, during the PS3 era, they were the ones pushing cross-platform see: Portal 2, Final Fantasy XIV,. But during PS4 era it blocked it until the pressure got too great.
Bring back the PSP
Once the smartphone market is stagnant.
they tried but kept failing
A hacked PS Vita is a beast.
@@WATSONMUTH sony americans and europeans look down on the psvita they killed it. not the japan people who did that. and your saying they will?
Ps2 was awesome
I have a PS2 slim and cant agree more.
@@CesarPerez-cn8nr me too
For a hot sec I forgot Sony made PlayStation ngl
Why do they call it XBox 360? Because when you see one you turn 360 degrees and walk away.
But if you turn 360 degrees. You will still.be facing the xbox 360??....
I was waiting you to make this video thanks 👍❤️❤️😘
Title should be how sony saved themselves as they made a good investment into PlayStation .
This video is really misleading, Sony DOMINATED the console wars and never suffered throughout any of it’s generations. They had the Midas touch with every new console they released.
It doesn't talk about their other divisions too. Lol.. sony is an entertainment company more than a tech company.
The PS3 era is not as rosy as you think
@@TimeStampGuy1 ps3 ultimately outsold xbox and after a few years the revenue from ps3 exceeded Xbox 360.
@@TimeStampGuy1 I owned one and I only remember good times
The only time Playstation was struggling was during the ps3 era. Other than that, Playstation pretty much dominated the gaming console market like no others.
Sony is the last hope in Japan
well toyota still holds the most car sells of the world annually
@@xamina12345 wait till Tesla becomes mainstream, They’re already the biggest Car Company in Market Cap
@@xamina12345 Well Japan still has the auto industry and the tech industry with Video Games and TVs. As well as Japanese anime studios that keep them going.
Nintendo is still a thing.
Sony entertainment is an american company now... Hope?
sony just make a phone that can mirror play ps5 via 5g easy money
Never clicked on something so fast
Funny how PlayStation started out when Nintendo ripped off Sony. PS was supposed to be a collaboration between Nintendo and Sony but Nintendo ditched them. Probably their biggest mistake
And xbox born, because sony said no on collab with Microsoft.
Nintendo is still successful today.. they have no competition in hybrid consoles
well if nintendo hasnt ditch them playstation wouldnt be sold to AMERICANS right now
It is interesting that Microsoft could still thrive as a wealthy company if Xbox flopped but Sony probably wouldn't exist without PlayStation
Microsoft saved Playstation in 2013 by bungling Xbox one reveal so badly and PS took the lead and never looked back
I still need my ps5.
When you mention Playstation, you should mention GOD OF WAR.
yep that generic two-buttons beat 'em up corridor where one level looks like the others
truly a gaming masterpiece
Hope the parent company don't ruin PS. Contents are everything
PS5 LIKE
XBOX SERIES X ALSO LIKE
Sony is now a Video Game Company.
a money sucking video game company since moved to america. lol
Ps3 was great
Nice video
Sony doubled down on quality games in the PS4 generation which is why they got my money. It had nothing to do with crossplay or PSN.
I cant believe Sony considered Playstation just a little side hustle at the start,Playstation is that big now it could split from Sony and it would still be the bigger company.
I love the visuals
Play station is best for industrial training, pilot simulator, educational for children
no mention of how kutaragi made the sound chip of snes and how it started it all?
PS4 was a huge success then players are more excited for the next gen console the Ps5 but the downside was the limited availability due to covid 19 restriction.
It is the games that carry PS , Microsoft provides better hardware and software but no exclusives to overthrow PS.
nope PS5 outperforms xsx.
Technically Sony didn’t want to enable Cross play with Xbox but had no choice because of the constant backlash from its player base.
keep crying
*FUN FACT:* PlayStation would not exist if not for Nintendo’s fear of the almighty *SEGA GENESIS* That fear and rivalry inadvertently led to the birth of the PlayStation.
Eh, I'm not sure about that; I think Sony wanted to get into videogames anyways, which is why they went it alone, even after their deal with Nintendo fell through.
The I.P. rights to Spider-Man have been important too, wether in games or Sony pictures films.
Disney owns the game rights
3:48 * *XBOX* *
3:22
@@devinraytv1668 the chart said "Xbox 360", which didn't hit the market until 2005.
i find it funny it took ms 3 different generations of xbox's to beat the ps2 units sold
Next video idea for you guys:
How to do proper research before creating video essays and not suck at "journalism".
Sony now need to get the mobile phone division right
Why are there ads in the ad.
Anyone know the game shown at 06:36? I played it long back but can't recall it's name.
DOA
@@BENZENE6K I tried searching DOA but it shows Dead or Alive. I doubt it's that game 😅
Wrong field order when de-interlacing in the opening shots, XD. Update: Interlacing issues re-occur throughout the whole video. Doh.
How Sony saved Sony
Basically sony is the old guy who started innovating now getting overshadowed by young ones
And we laughed when Microsoft had the bigger console
"Consumers have been forced to stay home"
lol not at all. Nobody forced me
Sony is pretty much Playstation and mirrorless cameras these days. They're still trying to hold on with the smartphone business though. If Sony didn't push through with the creation of Playstation they'd probably be at the bottom of the consumer electronics market by now.
Sony did Ken Kutaragi so wrong. He made the PlayStation. Sony wouldn’t be where it is if it wasn’t for him.
What about their cameras and TVs? And their movies?
Kaz Hirai saves Sony .
Sorry Christmas is cancelled but Sony PlayStation will survive.
Sony TVs are actually better than Samsungs.
❤PS5❤
Just think if Sony never made the playstation where would they be now?
and yes I know Sony was making things before playstation was a thing but playstation was what made Sony massive and it still does today bringing Sony the most money out of every single product they make
For some reason watching this video causes my pc to crash lol idk why
Who still watches youtube video's on a pc?
Something is wrong here. Ps and ps2 played on CRTV while later generation play on flat screen lcd. Ps and ps2 play on a 3 by 4 screen. Not wide screen size. It's very pixelated and pixel stretch on modern tv.
Cross play wasn't something PlayStation wanted to push.
Does The Wall Street Journal have employees in every country in the world???
I have seen Tokyo, Australia, New York, and even Russia.
Every major news outlets have correspondents all over the world. WSJ is one of them. NYT, Reuters, Guardian, etc.
Oh, ok
@@chef_latte wsj is part of the jewish organization. so.
Who hasnt spend hours with playstations.
PS and xbox: more and more games.....
Nintendo: mario bruhhhhh