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@@DestinL I think studios are doing two things very wrong this will be a long comment so I apologise -1 chasing cod/fortnite the money and variety and years of development - maps modes etc is almost impossible to clone the success of now , 2. Big investment company’s like black rock and vanguard are pushing a weird narrative with dei even to list on the Nasdaq now there’s all these weird dei rules and that in turn is forcing company’s like Disney, and like these studios ea Ubisoft etc to stop making games they want to make and people will like and follow this check box insert token whatever you want in here, test group checked bs and people rnt buying them or supporting them because it feels forced or weird, studios need to get back to the art form of making fun games people want to play and reduce budgets and push out more games versus this 300m budget 7 year dei infested messes they are trying to push out nowa days to appease investors they need to appease gamers because it’s just flop after flop after flop , and ill add this last part it’s clear big budget games are extremely risky I think if they plan to do something over 50m they really need to involve the community and drive up support for a game that way games can have alphas and betas like on pc and they can judge the interest from an earlier stage and cut their losses quicker failing that ‘cause Sony wont allow this approach btw’ they need to go into smaller games and launch in sub services to ensure they get a guaranteed amount back that’s how I feel about it
Quebec and Canada gives Ubisoft so much money that Ubisoft's studios in Quebec break even when they produce $0 in profit but $100 million in revenue. People like Destin and places like IGN are oblivious to the accounting tricks possible with Quebec Tax Credits.
Ubisoft has had a huge window of opportunity to clinch the military stealth genre with a reboot of the Splinter Cell franchise and they have failed to capitalize on that.
@@toptiertech7291true men woo woke love clown games running around with color guns and hair and clothing is sad but that’s what the games want few of us want a military game like bad company 2 use to be i still play battlefield 5 but it seems less people every time I log in 😢 then they announce the new battlefield with red tanks 😂 im like nah im for sure skipping this one too im done with shooters for now
Seriously. They could even have reused assets/mechanics from Siege. A new RB6 single player game with all that breaching and destruction would be awesome. They could even use it to turn some of the more iconic operators into actual characters. Get their own Captain Pryce or Reznov.
I'd love to see a new Ghost Recon Advanced Warfighter, and a Rainbow Six Vegas 3. Hell, make another HAWKS game. The only player in that market is Ace Combat, and it sold like hot cakes. That is a space that needs more competition and games in general.
Mark Rubin said they didn't start marketing and promoting the game yet, and they discussed year 2 in the last meeting. Ubisoft doesn't know how to budget or what to support. The overhead needs replacements.
That's because we weren't supposed to release originally until mid 2025. Yet because the hype was so insane after the surprise open beta, issued by upper management, and the subsequent hype fallout after a certain community, who normally play their betas only weeks before release, got increasingly negative concerning the game not releasing right away. Because management saw the hype dying down, they pulled the trigger much too early and released an incomplete game. We still had 3 more play tests scheduled through February of 2025 and NDA's that didn't get overturned until this week. This release will go down in history as a total disaster because the way it was handled. It wasn't ready to be released period.
"Call of Duty Killer" bro cmon man. Stop paying Creators to vomit good things about your game and let the game speak for itself for years this team fed us with regurgitation
I liked the game, but I felt there wasn't enough content. The only thing I really want from Ubisoft is an open-world FPS Ghost Recon game, or at least an FPS option.
2:30 Exactly,.. sooo many games try to force you to make a new account just to play and I hate that. If you make it more accessible by just letting us play I'm sure it would make more players try it out.
If you Ubisoft released games like they use to then they wouldn’t be having this problem. It’s been over a decade since they released a splinter cell, rayman rabbits etc….
Anytime I hear a game being described as a cod killer I laugh out loud so hard , I remember all the vitriol around this game when it launched and none of those people touting it supported it
It's almost like these AAAA publishers/developers are too focused with making games for people that don't play videogames but will complain when a product, not meant for them, isn't made for them
Personally I did support, time *and* money. And at least for me I never said it was a CoD killer, as did many people, what we were saying is its good to have direct competition, not just with other FPS games that exist like Fortnite and Apex Legends, but with games that play similar to CoD. The issues of the game were more akin to things higher ups doing things like forcing an engine that wasn't suited for FPS games unlike UnrealEngine which is suited for it. You can't really build out a game with content when you are forced to have to make systems because the CEOs at Ubisoft demand you use an engine built for MMOs and not FPS games. Personally XDefiant was a game with a solid foundation in terms of gameplay, but many issues at launch and technical reasons did not make the game last for people to wanna invest in the game, and the stigma around Ubisoft, even with highly acclaimed games like the Prince of Persia remake and them shutting the people who made that game and the terrible initial marketing (It had freaking *rap* music in its trailer, like WHAT) and lack even just the lack of it for the PoP remake put people off from really trying too, yet Ubisoft dismantles the team behind it. Plus another thing that sucks is that they didn't even try to get to the next season to see how it works. So many things not even released or able to be finished for players to even try to wanna play and spend money. There are many leaks around a lot of content that was basically already done and built up, but because Ubisoft got impatient they pulled the plug too early. They weren't given any real time to, as the kids say "Let em cook" (Cringe as that maybe I guess) It took Rainbow 6 Siege a few years to get where it is now if I recall correctly, at least a solid year. XDefiant only really got half of that. Not really fair criticisms tbh.
@@CmoIsDaNam3i I had never touched COD because I thought it was just for Shooter bros. That being said, I started playing Xdefiant and I liked it tbh, then I jumped unto COD MW2 as my firts COD approach because it was on Game Pass... I immediately noticed why COD is held in such high regard outside of the community hating on it for whatever reason. Going back to Xdefiant I immediately noticed that net code was not right, and movement and animation are way better in COD. I like both games to be honest, I didn't think Xdefiant was doing so bad, I never struggle to jump into a match.
CoD needs real competition that's the reason Activision can manipulate their player base so easily. Hopefully Battlefield gets it's act together next year.
But BF is not even close to a competitor to CoD. I mean, yeah, they are both arcade shooter, but one is an arena shooter and the other is combined arms
I haven’t heard of X Defiant. But if Ubisoft is looking for a win, I think a new or Splinter Cell Remake would do well for them. - The Splinter Cell series was my favorite in the Tom Clancy games. I’m not interested in more live service games myself. There’s just not enough time in the day.
We all saw this coming years ago. When Assassins Creed Odyssey pushed microtransactions in a single player game I knew Ubislop was cooked. Destin was or is part of the ACCESS media.
10:54 why hasn't Phil Spencer done that? 13:30 there is no single player game that is going to turn this around for Ubisoft. Especially not a splinter cell game you have to separate what you want out of Ubisoft from what they clearly need to sustain themselves which is a live service win. 17:00 no Batman game has ever made close to what Hogwarts Legacy made that's an IP thing single player games don't have the margins to turn a company around.
So xDefiant got cancelled today and is shutting down June 3. Which to me is a great pity, as it wasn’t even given till its 2nd season to end before Ubisoft did what Ubisoft always do. But that’s for another rant. If I had a penny for every COD player I’ve read, in the last 12 hours, actively celebrating the demise of the game, and cheering the shuttering of the studio, with people losing their jobs, I’d never have to work again. It shows you just how toxic not only the COD community is, but gaming in general, from the publishers, to the console and game keyboard warriors. I’m sure I’m get lambasted for this. I may be the oldest viewer here. I’m 55 and gaming has been my passion since I was given an Atari 2600 for my 10th birthday in 1979.. I’ve got to say the way industry is heading, from the way people carry on (see xDefiant comment), both publishers and players, to the business practices of all the major players, it’s pretty much driving me away from the industry. I’ve got an arcade room with literally tens of thousands of games I’ve yet to touch. It’s getting to the point where I’d be more than happy to see out the rest of my days playing Wrestlefest and Daytona USA, than bother with anything with the industry now. I’ve got all 3 major current platforms..tho I’ve been more an Xbox guy since Gears of war released in the late 00s. At present, I have zero plans to buy a Switch 2, PlayStation 5 Pro or 6, or whatever the next Xbox console is. In closing, F Ubisoft. I hope they get bought. xDefiant was and is a great game. It’s a pity it wasn’t allowed to grow long term
There was a complaint years ago that large studios/publishers don't want to take chances and keep releasing the same thing over and over again. Then, some studios/publishers thought "how can we have the worst of both worlds. We'll jump on the bandwagon but make it bad." Other studios/publishers thought "let's retread what has worked for us in the past, but insert stupidity into it to make it crappy."
Ubisoft has been making the same game with different shells, skins and graphics for years. Then they started going into micro transaction hell. Now, live service shooters. I’m not surprised on how the upper mgmt have hung their company out to dry with these decisions
Shareholders need to demand changes in management. Management is the problem. Yves needs to go. He is the one who thought the future of Ubi was NFTs. AC Shadows will not save Ubi. At this point, they need a smash hit after failure after failure. Ubi dug it's own grave by not understanding what the market will pay for. They are doubling down on Shadows even though the market is already saying no. This is how you kill your business.
Ubisoft has been going down for a long time. And this has been a great year. When they started assassins creed it was new and refreshing. Then they kept making the same game in a different time. And far cry, what’s that like? It’s assassins creed on an island. Star Wars outlaws? Oh wow, all about stealth kinda like, assassins creed? How about overcharging and underdelivering on every game. 130$ editions of games? Single player with microtransactions? How about telling players that their opinions are wrong and making games for the wrong reasons? Not the ceo who said the whole not owning games thing. Regardless if it was taken out of context that’s what the media talked about and what most people were told. That’s on top of using their own launcher or exclusively using epic store instead of steam. In between all the social issues and bs, they release single player games that no one asked for WITH microtransactions? Hopefully they keep going down and the entire industry watches to see an example of WHAT NOT TO DO.
So, basically, the stuff they fuck up frequently, they market the shit out of. But the one thing they got right (sorta), they don't bother with. Modern Ubisoft, everybody!
I wish the larger YT channels would focus more on AA studios and Indie. We all know what these legacy studios are about these days, there's zero reason to ever be hyped. It's always a bait and switch. Let them wallow in obscurity until they release a game that's worth playing and discussing.
No need to apologize for getting worked up: such reactions make the points you’re trying to make have more impact--it reminds me that “oh yeah, this reporter’s still a gamer and he’d rather be off enjoying, I dunno…Abathor than facing the sad reality of industry friends losing jobs”
@DisStayn My B if that sounded a bit too stern. I think in general people forget, F2P games need to still make money in order to continue to exist lol i think the first step was not making a CoD Clone.. Because people who play CoD/Warzone aren't going to play something "Like" CoD when all their Skins/Operators/Guns/unlocks are on CoD
The problem is the battle pass conundrum, If i bought the battle pass for every game i play it would amount to a car payment. The battle pass idea 💡 is a long term bad idea 👎
I downloaded Xdefiant. And soon as l encountered the Ubisoft launcher l deleted it. This company does so much self harm its hard to dismiss claims of the Guillemot brothers doing this deliberately to sink the stock price. When they Shelved Division 3 for Avatar and Star Wars outlaws was a huge signal of miss management. Why would they bury a proven winner like Division which is their own IP for Avatar which does not have a strong gaming pedigree or Star Wars which has suffered under Disney in many people's opinion. And these properties have massive licensing fees. Then continuing giving loyal fans of Tom Clancy the middle finger by canceling Heartland, making the next ghost Recon first person, and making Splinter Cell a remake instead of a fresh new game.
I think I have some old games that I bought years ago from Ubisoft, it’s sad that this company that had it all back in the 2000s is now losing it’s developers!😢
Nintendo did because they had to cut bonuses, it is expected in Japanese businesses, it’s not special they just failed with wiiu and their employees are protected from being laid off, the alternative is they sit their employees in a room with nothing to do and wait for them to quit, like square tried to do recently.
Ubisoft needs to make better games with less ressources. Currently they have 20K employees, which is almost twice as many as Electronic Arts has (around 13K). But the stock price of an EA share is ten times that of a Ubisoft share.
One problem is, and it's been touched on in the past. (MANAGEMENT) and their overwhelming need to push developers to reinvent the wheel. At this point a company like Ubisoft has the history and experience to be successful.They know what works, "chasing that dragon" is absolutely the problem. Just about every hyper successful game in history has one thing in common, they didn't start out hyper successful, it happened in an organic way, OVER TIME. Fortnight, COD, Minecraft, ASSASSIN'S CREED, all of these IPs didn't start out as billion dollar IPs it took time and hard work from developers, that's a fact that seems to be lost to the management of all these companies. They seem to expect a game to just hit hard day one, and if it doesn't, well sorry we're shutting down servers and handing out refunds. How about you put some of the new stuff, the wheel reinventing stuff on the back burner. Take your team and fix the game. This can be done, Cyberpunk, Fallout 76, are just a couple of recent examples. Take some eggs out of the basket, and start holding management accountable.
It’s been well over a decade since I cared. Splinter Cell Chaos Theory is a masterpiece of gaming and Ubisofts last great game. None of the AC stand up. So two decades.
Black ops 6s success and the fact its on gamepass gave xdefient no hope of succeeding, they dont mention it directly but i wouldn't be surprised . If they just fixed the netcode and did better cosmetics and added cool events i think xdefiant would be fine. I played xdefiant an hour ago and it feels alot tighter to play, netcode is slightly improved. If xdefient had a resurgence of players again ubisoft may reconsider shutting down the game but i guess time is running out sadly. Cod will never be beaten at least for now but competition is nice to have
Veilguard was clearly designed to be something else, and it is sad to see all the missed opportunities. XDefiant was not a bad game and had potential but heard that the same studio had to work on a different game and no cycles to keep the content going.
Ubisoft keeps killing games. They could have supported Xdefiant giving it time with future DLC to grow upon what they have in the game. Ridiculous! 🤦🏽♂️
Going against cod is like PES going against FIFA, seems like it’s impossible. You have to go after it when it’s at its lowest and bring out something incredible
Some youtubers are saying sony is trying to buy ubisoft and take 2? Take 2 may be out of reach for sony buy ubisoft is going down hill so they should be selling soon lol
At this point I wish Sony would buy them and then maybe we would get some halfway decent games from their IP. Sony first party studios make great games so I’m sure they’d do better than what’s been going on
That's the crazy part they brought the right to own the nemesis system One of the most advanced systems that I ever saw and they don't even use it what was the point of just buying the rights other game companies could have used that system but yet they wanted the rights and they don't even use it in the first place
What I hate about games this days is they force you to make a account before you could skip it on the Xbox 360 era it was only ea I think now all of them try to force you to have another account on you console account like wtf dude that’s annoying
C level execs will never NOT take their bonuses because most of their bonuses are guaranteed regardless of how the company did. unlike other countries C level employees, it’s not dependent on profitability.
Destin said Outlaws would sell, too. He’s still a Shill at his core. The damage UBI has done to their brand is immense. Their output is of significantly reduced quality. Then when their customers call it out they engage in name calling, antagonism and gaslighting. It hasn’t been a route to success for them. Gamers are sick of sloppy products. They’re sick of being talked down to and preached at by self righteous people who believe they’re morally superior. UBI Softs hubris and arrogance has come back to bite them in the ass. Gamers are voting with their wallets. It’s how it should be!
I did not even know they had a studio in Osaka. So how did they mess up the image of "Japan" in the upcoming Assassin's Creed game when they had genuine Japanese people, living in Japan working for them. Regardless of if studio Osaka was not on the project, you ask them, send them out to gather information and relay it back to the developing studios. No, they go and hire a westernized Japanese expat living in Canada to teach them about Japanese history. What kind of opposite day is that? You had people on your paylist from the source of a place you are creating... Ubisoft is mismanaged from head to toe.
What history are you talking about? Yasuke? I hope that’s not what you’re referring to as if that’s what ruined the potential of the game and not the dogshit copy paste gameplay we’ve gotten for the last decade. Yasuke is a badass, if anything having a female ninja was more lame.
@@heat9238 No, the history of Japan. I don't care about the token character for North American audiences, I'm talking about torii gates placed in places where they don't belong, architecture that never existed in Japan, utensils, wagons, pots that are of Chinese origin and never existed in Japan. The way farming is portrayed and all that comes with it. The way hierarchy of the castes is portrayed, the way economy and taxation are portrayed. There are 1001 things wrong with Japan in the AC:Shadows game.Yasuke is the least of the problem. Floora and Fauna of the country that did not exist and was imported hundreds of years later from the period they are portraying, etc. Such things. The whole game looks like Japan mixed with China. Not Japan.
Let us be honest Ubisoft even though how much ideology and pandering they do when it comes to executive bonuses, they will throw everyone out just to get their bonuses.
sbmm works and is an overall good. Everyone plays like shit once in awhile and it’s nice to have the game recognize that and alter the matchmaking so you can perform better.
i think ubisoft is definitely gonna turn into a remake studio. I think they need to look at what Capcom is doing where they have titles that are recognizable and easy to sell through the trust that it would be good from its past success. And for their live service endeavors ehhh, well rainbow six siege is their only successful one that's been running for many years
Ubisoft has so many great IPs. All they have to do is give us great single player games and they'd be swimming in cash. Unfortunately they got greedy and chased live service garbage.
It's going to get much worse. The writing is on the wall. Still love my pre 2020 Ubisoft games. Never spent more than $20 for any Ubisoft game and mostly sub $10.
If Ubisoft treated their Tom Clancy IP with the reverence and respect that the games earned over a decade ago rather than chasing trends and throwing poop at the wall to see what sticks, players would show up. There is no more good will, we are tired of Ubisoft phoning it in.
I love when I try to launch Far Cry 3 but it crashes immediately because Ubisoft never bothered to patch their most popular game to run on Windows 11... good job! But yeah if they go down it will be their own fault for ruining good franchises with anti-consumer practices. Such a shame.
Microsoft should buy Ubisoft in order to save it. Make it a part of Xbox Game Studios or have it independent like Activision Blizzard. A few Ubisoft games could launch on PlayStation to. But have them focus "on platforms where Game Pass exists".
You can’t steal marketshare from a bigger game with a generic, less polished version of the same game. It NEVER works out. If you want to steal marketshare, you need to make a substantially better game with a better value proposition… like PoE2 coming after Diablo 4.
The only reason most people still play Call of Duty games is because of nostalgia. You can't compete with that. Even though I was more into Battlefield games, I can understand way people buy games with of the same franchise as their favorite game 20, 30 years ago. However I think Ubisoft made the same mistake as Blizzard and many others did. They went too hard into the paint on one product and forgot to evolve and innovate. All good things comes to an end eventually.
Ubisoft will be fine if they realign their profit expectation to be much lower than an infinite growth curve, or the money made in the past 5 years. Not good news for all those leach investors, but they don't play games either way. Perhaps then we will have actual completed games that don't require to be treated like a second job.
I’m curious why this title for the video wasn’t necessity. Let’s assume they hadn’t canceled the franchise. Would it have been any better for them? Would we have been saying well you know they still have a chance? No why is this worth discussing? I think we’ve had this conversation before. It’s not even like people were playing this game.
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@@DestinL I think studios are doing two things very wrong this will be a long comment so I apologise -1 chasing cod/fortnite the money and variety and years of development - maps modes etc is almost impossible to clone the success of now , 2. Big investment company’s like black rock and vanguard are pushing a weird narrative with dei even to list on the Nasdaq now there’s all these weird dei rules and that in turn is forcing company’s like Disney, and like these studios ea Ubisoft etc to stop making games they want to make and people will like and follow this check box insert token whatever you want in here, test group checked bs and people rnt buying them or supporting them because it feels forced or weird, studios need to get back to the art form of making fun games people want to play and reduce budgets and push out more games versus this 300m budget 7 year dei infested messes they are trying to push out nowa days to appease investors they need to appease gamers because it’s just flop after flop after flop , and ill add this last part it’s clear big budget games are extremely risky I think if they plan to do something over 50m they really need to involve the community and drive up support for a game that way games can have alphas and betas like on pc and they can judge the interest from an earlier stage and cut their losses quicker failing that ‘cause Sony wont allow this approach btw’ they need to go into smaller games and launch in sub services to ensure they get a guaranteed amount back that’s how I feel about it
Quebec and Canada gives Ubisoft so much money that Ubisoft's studios in Quebec break even when they produce $0 in profit but $100 million in revenue. People like Destin and places like IGN are oblivious to the accounting tricks possible with Quebec Tax Credits.
Tom Clancy's legacy deserves better than what Ubisoft is doing to it as of late.
Those games were a good time. When they gave up on Division 2 after Warlords everything went into the toilet.
Wasn't the Tom Clancy branding removed from XDefiant?
@thaneros They removed his name because of the controversies surrounding his death. Which is something that won't be talked about mainstream wise.
I would say Assassin's Creed, Star Wars and The Crew should all be treated way better.
@@retromeister3709 Hmm... ok now I have to do some digging.
Ubisoft has had a huge window of opportunity to clinch the military stealth genre with a reboot of the Splinter Cell franchise and they have failed to capitalize on that.
Because that’s not what people want
@@toptiertech7291true men woo woke love clown games running around with color guns and hair and clothing is sad but that’s what the games want few of us want a military game like bad company 2 use to be i still play battlefield 5 but it seems less people every time I log in 😢 then they announce the new battlefield with red tanks 😂 im like nah im for sure skipping this one too im done with shooters for now
Give us a new (Offline) Rainbow Six with a story.... God, Ubisoft was soo good back in the day..
Seriously. They could even have reused assets/mechanics from Siege. A new RB6 single player game with all that breaching and destruction would be awesome. They could even use it to turn some of the more iconic operators into actual characters. Get their own Captain Pryce or Reznov.
if they use the Jack Ryan Universe then they already have those types of characters
I'd love to see a new Ghost Recon Advanced Warfighter, and a Rainbow Six Vegas 3. Hell, make another HAWKS game. The only player in that market is Ace Combat, and it sold like hot cakes. That is a space that needs more competition and games in general.
Mark Rubin said they didn't start marketing and promoting the game yet, and they discussed year 2 in the last meeting. Ubisoft doesn't know how to budget or what to support. The overhead needs replacements.
Sunsetting is standard corpo lingo. Not a Destiny thing.
Right?!
Is it? So it’s soft corpo speak for nuking it out of existence?
@@DestinL Yup. I see it used all the time in IT, not only gaming.
Yes. Diablo sunsets content as well. They even call it that. It’s not a new term
@DestinL like you said, it's soft language
Investors don't like hearing stuff like "shut down" or "remove"
Their advertising sucks, I didn't even know this game was released lol
I just saw some gameplay and it actually looked interesting, oh well 🤣
Released in April
exactly, they need to swallow their pride and start realeasing games on steam from day 1
yeah, steams gonna take a cut but it will give them exposure
That's because we weren't supposed to release originally until mid 2025. Yet because the hype was so insane after the surprise open beta, issued by upper management, and the subsequent hype fallout after a certain community, who normally play their betas only weeks before release, got increasingly negative concerning the game not releasing right away. Because management saw the hype dying down, they pulled the trigger much too early and released an incomplete game. We still had 3 more play tests scheduled through February of 2025 and NDA's that didn't get overturned until this week. This release will go down in history as a total disaster because the way it was handled. It wasn't ready to be released period.
"Call of Duty Killer" bro cmon man.
Stop paying Creators to vomit good things about your game and let the game speak for itself
for years this team fed us with regurgitation
I liked the game, but I felt there wasn't enough content. The only thing I really want from Ubisoft is an open-world FPS Ghost Recon game, or at least an FPS option.
Why does that sound like a reskin of Farcry to me
They'll just turn it into a Farcry clone. All their games will be come the same 😂
2:30 Exactly,.. sooo many games try to force you to make a new account just to play and I hate that. If you make it more accessible by just letting us play I'm sure it would make more players try it out.
If you Ubisoft released games like they use to then they wouldn’t be having this problem. It’s been over a decade since they released a splinter cell, rayman rabbits etc….
Anytime I hear a game being described as a cod killer I laugh out loud so hard , I remember all the vitriol around this game when it launched and none of those people touting it supported it
Yup.
It's almost like these AAAA publishers/developers are too focused with making games for people that don't play videogames but will complain when a product, not meant for them, isn't made for them
Personally I did support, time *and* money. And at least for me I never said it was a CoD killer, as did many people, what we were saying is its good to have direct competition, not just with other FPS games that exist like Fortnite and Apex Legends, but with games that play similar to CoD. The issues of the game were more akin to things higher ups doing things like forcing an engine that wasn't suited for FPS games unlike UnrealEngine which is suited for it. You can't really build out a game with content when you are forced to have to make systems because the CEOs at Ubisoft demand you use an engine built for MMOs and not FPS games.
Personally XDefiant was a game with a solid foundation in terms of gameplay, but many issues at launch and technical reasons did not make the game last for people to wanna invest in the game, and the stigma around Ubisoft, even with highly acclaimed games like the Prince of Persia remake and them shutting the people who made that game and the terrible initial marketing (It had freaking *rap* music in its trailer, like WHAT) and lack even just the lack of it for the PoP remake put people off from really trying too, yet Ubisoft dismantles the team behind it.
Plus another thing that sucks is that they didn't even try to get to the next season to see how it works. So many things not even released or able to be finished for players to even try to wanna play and spend money. There are many leaks around a lot of content that was basically already done and built up, but because Ubisoft got impatient they pulled the plug too early. They weren't given any real time to, as the kids say "Let em cook" (Cringe as that maybe I guess)
It took Rainbow 6 Siege a few years to get where it is now if I recall correctly, at least a solid year. XDefiant only really got half of that. Not really fair criticisms tbh.
Yeah, the only Halo or CoD killers were the franchises themselves.
@@CmoIsDaNam3i I had never touched COD because I thought it was just for Shooter bros. That being said, I started playing Xdefiant and I liked it tbh, then I jumped unto COD MW2 as my firts COD approach because it was on Game Pass... I immediately noticed why COD is held in such high regard outside of the community hating on it for whatever reason. Going back to Xdefiant I immediately noticed that net code was not right, and movement and animation are way better in COD. I like both games to be honest, I didn't think Xdefiant was doing so bad, I never struggle to jump into a match.
Xdefiant lacked so much content , season 0 was pretty bare bones and lasted like 40 days. I quit when i got all the achievements
barebones? people literally pay 70$/year for less content...
Damn I thought x defiant would have did good
Ubisoft got cooked a long time ago. Closing down XDefiant just ensures that they get a little extra charred in the process.
Rainbow six siege was the only one that didn't chase a trend and is still around today, shame they never learned that lesson
CoD needs real competition that's the reason Activision can manipulate their player base so easily. Hopefully Battlefield gets it's act together next year.
I want those Battlefield glory days back 😢
@SalaX13 Me as well hopefully they get it right this time.
But BF is not even close to a competitor to CoD. I mean, yeah, they are both arcade shooter, but one is an arena shooter and the other is combined arms
@@thebigsamas a BF fan I aGree,I play both cs they're nothing alike
I haven’t heard of X Defiant. But if Ubisoft is looking for a win, I think a new or Splinter Cell Remake would do well for them. - The Splinter Cell series was my favorite in the Tom Clancy games. I’m not interested in more live service games myself. There’s just not enough time in the day.
I got to say I love your content destin keep up the amazing work
We all saw this coming years ago. When Assassins Creed Odyssey pushed microtransactions in a single player game I knew Ubislop was cooked. Destin was or is part of the ACCESS media.
Ubisoft is killing themselves chasing a live service dragon they'll never catch.
If only half of those leaders had the same common sense...
Great content Destin!
10:54 why hasn't Phil Spencer done that?
13:30 there is no single player game that is going to turn this around for Ubisoft. Especially not a splinter cell game you have to separate what you want out of Ubisoft from what they clearly need to sustain themselves which is a live service win.
17:00 no Batman game has ever made close to what Hogwarts Legacy made that's an IP thing single player games don't have the margins to turn a company around.
So xDefiant got cancelled today and is shutting down June 3. Which to me is a great pity, as it wasn’t even given till its 2nd season to end before Ubisoft did what Ubisoft always do. But that’s for another rant. If I had a penny for every COD player I’ve read, in the last 12 hours, actively celebrating the demise of the game, and cheering the shuttering of the studio, with people losing their jobs, I’d never have to work again. It shows you just how toxic not only the COD community is, but gaming in general, from the publishers, to the console and game keyboard warriors.
I’m sure I’m get lambasted for this. I may be the oldest viewer here. I’m 55 and gaming has been my passion since I was given an Atari 2600 for my 10th birthday in 1979.. I’ve got to say the way industry is heading, from the way people carry on (see xDefiant comment), both publishers and players, to the business practices of all the major players, it’s pretty much driving me away from the industry.
I’ve got an arcade room with literally tens of thousands of games I’ve yet to touch. It’s getting to the point where I’d be more than happy to see out the rest of my days playing Wrestlefest and Daytona USA, than bother with anything with the industry now. I’ve got all 3 major current platforms..tho I’ve been more an Xbox guy since Gears of war released in the late 00s. At present, I have zero plans to buy a Switch 2, PlayStation 5 Pro or 6, or whatever the next Xbox console is.
In closing, F Ubisoft. I hope they get bought. xDefiant was and is a great game. It’s a pity it wasn’t allowed to grow long term
UBI used to be sticklers for quality. Those days are long gone .
Sooo does the refund go to my xbox account or the card i used? Just wanna know where to look dont care abiut the game anymore
Sticklers for quality OMEGALUL
No need to apologize for your 20 minute rant, Destin. Your frustration speaks for many of us, including myself, who feel the same about the industry.
Ubisoft has Splinter Cell, but Xbox has Spencer Phil
Sunset is a common software development term, to mean killing a product and/or removing it from the market.
There was a complaint years ago that large studios/publishers don't want to take chances and keep releasing the same thing over and over again. Then, some studios/publishers thought "how can we have the worst of both worlds. We'll jump on the bandwagon but make it bad." Other studios/publishers thought "let's retread what has worked for us in the past, but insert stupidity into it to make it crappy."
Ubisoft has been making the same game with different shells, skins and graphics for years. Then they started going into micro transaction hell. Now, live service shooters. I’m not surprised on how the upper mgmt have hung their company out to dry with these decisions
Shareholders need to demand changes in management. Management is the problem. Yves needs to go. He is the one who thought the future of Ubi was NFTs. AC Shadows will not save Ubi. At this point, they need a smash hit after failure after failure. Ubi dug it's own grave by not understanding what the market will pay for. They are doubling down on Shadows even though the market is already saying no. This is how you kill your business.
Ubisoft has been going down for a long time. And this has been a great year. When they started assassins creed it was new and refreshing. Then they kept making the same game in a different time. And far cry, what’s that like? It’s assassins creed on an island. Star Wars outlaws? Oh wow, all about stealth kinda like, assassins creed?
How about overcharging and underdelivering on every game. 130$ editions of games? Single player with microtransactions?
How about telling players that their opinions are wrong and making games for the wrong reasons?
Not the ceo who said the whole not owning games thing. Regardless if it was taken out of context that’s what the media talked about and what most people were told.
That’s on top of using their own launcher or exclusively using epic store instead of steam. In between all the social issues and bs, they release single player games that no one asked for WITH microtransactions? Hopefully they keep going down and the entire industry watches to see an example of WHAT NOT TO DO.
So, basically, the stuff they fuck up frequently, they market the shit out of. But the one thing they got right (sorta), they don't bother with. Modern Ubisoft, everybody!
I wish the larger YT channels would focus more on AA studios and Indie. We all know what these legacy studios are about these days, there's zero reason to ever be hyped. It's always a bait and switch. Let them wallow in obscurity until they release a game that's worth playing and discussing.
No need to apologize for getting worked up: such reactions make the points you’re trying to make have more impact--it reminds me that “oh yeah, this reporter’s still a gamer and he’d rather be off enjoying, I dunno…Abathor than facing the sad reality of industry friends losing jobs”
Ubisoft need to remove the requirement to connect to the internet to install their games. This is such an anti-consumer practice.
I need to connect to the internet to set up my PS5?
There's barely anything you can do without internet especially video game wise. Just the world we live in
@@sh9019 Defeatist.
@DisStayn F2P doesn't mean "F2P" either. if a game doesn't make money. it stops existing. Hence why XDefiant is shutting down.
@DisStayn My B if that sounded a bit too stern. I think in general people forget, F2P games need to still make money in order to continue to exist lol
i think the first step was not making a CoD Clone.. Because people who play CoD/Warzone aren't going to play something "Like" CoD when all their Skins/Operators/Guns/unlocks are on CoD
The problem is the battle pass conundrum, If i bought the battle pass for every game i play it would amount to a car payment. The battle pass idea 💡 is a long term bad idea 👎
It was a good game, its only problem is that it was an Ubisoft game and we all know how rough things are going over there right now.
Is it really a franchise if it has 1 installment? People said the same thing about Rebel Moon.
I downloaded Xdefiant. And soon as l encountered the Ubisoft launcher l deleted it. This company does so much self harm its hard to dismiss claims of the Guillemot brothers doing this deliberately to sink the stock price.
When they Shelved Division 3 for Avatar and Star Wars outlaws was a huge signal of miss management. Why would they bury a proven winner like Division which is their own IP for Avatar which does not have a strong gaming pedigree or Star Wars which has suffered under Disney in many people's opinion. And these properties have massive licensing fees. Then continuing giving loyal fans of Tom Clancy the middle finger by canceling Heartland, making the next ghost Recon first person, and making Splinter Cell a remake instead of a fresh new game.
I think I have some old games that I bought years ago from Ubisoft, it’s sad that this company that had it all back in the 2000s is now losing it’s developers!😢
Nintendo did because they had to cut bonuses, it is expected in Japanese businesses, it’s not special they just failed with wiiu and their employees are protected from being laid off, the alternative is they sit their employees in a room with nothing to do and wait for them to quit, like square tried to do recently.
Ubisoft needs to make better games with less ressources. Currently they have 20K employees, which is almost twice as many as Electronic Arts has (around 13K). But the stock price of an EA share is ten times that of a Ubisoft share.
XDefiant was really fun honestly. It just didn't come out finished and polished. It's such a shame
Sunset is a general software development term for closing down an application not really destiny specific been a thing for decades now I think
One problem is, and it's been touched on in the past. (MANAGEMENT) and their overwhelming need to push developers to reinvent the wheel. At this point a company like Ubisoft has the history and experience to be successful.They know what works, "chasing that dragon" is absolutely the problem. Just about every hyper successful game in history has one thing in common, they didn't start out hyper successful, it happened in an organic way, OVER TIME. Fortnight, COD, Minecraft, ASSASSIN'S CREED, all of these IPs didn't start out as billion dollar IPs it took time and hard work from developers, that's a fact that seems to be lost to the management of all these companies. They seem to expect a game to just hit hard day one, and if it doesn't, well sorry we're shutting down servers and handing out refunds. How about you put some of the new stuff, the wheel reinventing stuff on the back burner. Take your team and fix the game. This can be done, Cyberpunk, Fallout 76, are just a couple of recent examples. Take some eggs out of the basket, and start holding management accountable.
This is the very definition of a Hostile takeover. Buy out the majority when the owner of the Company owns less than 50%. Hostile takeover.
It’s been well over a decade since I cared. Splinter Cell Chaos Theory is a masterpiece of gaming and Ubisofts last great game. None of the AC stand up. So two decades.
Black ops 6s success and the fact its on gamepass gave xdefient no hope of succeeding, they dont mention it directly but i wouldn't be surprised . If they just fixed the netcode and did better cosmetics and added cool events i think xdefiant would be fine. I played xdefiant an hour ago and it feels alot tighter to play, netcode is slightly improved. If xdefient had a resurgence of players again ubisoft may reconsider shutting down the game but i guess time is running out sadly. Cod will never be beaten at least for now but competition is nice to have
Veilguard was clearly designed to be something else, and it is sad to see all the missed opportunities. XDefiant was not a bad game and had potential but heard that the same studio had to work on a different game and no cycles to keep the content going.
"veilguard was clearly designed to be something else" - lmao, you obviously didnt play the game
Ubisoft keeps killing games. They could have supported Xdefiant giving it time with future DLC to grow upon what they have in the game. Ridiculous! 🤦🏽♂️
Going against cod is like PES going against FIFA, seems like it’s impossible. You have to go after it when it’s at its lowest and bring out something incredible
Remove any type of DRM from their games and put the freaking games on the damn discs.
Agreed 100% on the disc part.
Ten cents is a gueilmont ally. The idea is that they would team up to take the company private.
Some youtubers are saying sony is trying to buy ubisoft and take 2? Take 2 may be out of reach for sony buy ubisoft is going down hill so they should be selling soon lol
Nintendo, by Japanese law, has to take pay cuts for execs
they spoiled us. They gave us a game for free to test and after launch everybody stopped playing because they already did everything.
At this point I wish Sony would buy them and then maybe we would get some halfway decent games from their IP. Sony first party studios make great games so I’m sure they’d do better than what’s been going on
Gotta wonder if CEO’s engage in corporate sabotage.
That's the crazy part they brought the right to own the nemesis system One of the most advanced systems that I ever saw and they don't even use it what was the point of just buying the rights other game companies could have used that system but yet they wanted the rights and they don't even use it in the first place
Ubisoft has had an absolute nightmare of a year
What I hate about games this days is they force you to make a account before you could skip it on the Xbox 360 era it was only ea I think now all of them try to force you to have another account on you console account like wtf dude that’s annoying
C level execs will never NOT take their bonuses because most of their bonuses are guaranteed regardless of how the company did. unlike other countries C level employees, it’s not dependent on profitability.
Destin said Outlaws would sell, too. He’s still a Shill at his core.
The damage UBI has done to their brand is immense. Their output is of significantly reduced quality. Then when their customers call it out they engage in name calling, antagonism and gaslighting. It hasn’t been a route to success for them.
Gamers are sick of sloppy products. They’re sick of being talked down to and preached at by self righteous people who believe they’re morally superior.
UBI Softs hubris and arrogance has come back to bite them in the ass. Gamers are voting with their wallets.
It’s how it should be!
I did not even know they had a studio in Osaka. So how did they mess up the image of "Japan" in the upcoming Assassin's Creed game when they had genuine Japanese people, living in Japan working for them. Regardless of if studio Osaka was not on the project, you ask them, send them out to gather information and relay it back to the developing studios. No, they go and hire a westernized Japanese expat living in Canada to teach them about Japanese history. What kind of opposite day is that? You had people on your paylist from the source of a place you are creating...
Ubisoft is mismanaged from head to toe.
What history are you talking about? Yasuke? I hope that’s not what you’re referring to as if that’s what ruined the potential of the game and not the dogshit copy paste gameplay we’ve gotten for the last decade. Yasuke is a badass, if anything having a female ninja was more lame.
@@heat9238 No, the history of Japan. I don't care about the token character for North American audiences, I'm talking about torii gates placed in places where they don't belong, architecture that never existed in Japan, utensils, wagons, pots that are of Chinese origin and never existed in Japan. The way farming is portrayed and all that comes with it. The way hierarchy of the castes is portrayed, the way economy and taxation are portrayed. There are 1001 things wrong with Japan in the AC:Shadows game.Yasuke is the least of the problem. Floora and Fauna of the country that did not exist and was imported hundreds of years later from the period they are portraying, etc. Such things. The whole game looks like Japan mixed with China. Not Japan.
It always boils down to leadership
Let us be honest Ubisoft even though how much ideology and pandering they do when it comes to executive bonuses, they will throw everyone out just to get their bonuses.
Dropped my like 👍 Destin 😊
"A hostile takeover." 😂😂😂
Xdifiant maps, is what cod needs good maps
sbmm works and is an overall good. Everyone plays like shit once in awhile and it’s nice to have the game recognize that and alter the matchmaking so you can perform better.
They beyond cooked bruh
If you ever worked for a French tech company, none of this is surprising.
i think ubisoft is definitely gonna turn into a remake studio. I think they need to look at what Capcom is doing where they have titles that are recognizable and easy to sell through the trust that it would be good from its past success. And for their live service endeavors ehhh, well rainbow six siege is their only successful one that's been running for many years
Ubisoft has so many great IPs. All they have to do is give us great single player games and they'd be swimming in cash. Unfortunately they got greedy and chased live service garbage.
Don’t worry. I’m sure they’re just about to announce a new quintuple “A” franchise.
Lol they even messed up the new assassins creed, there was like no hype for it even though it was back to stealth gameplay
A new Division III with Unreal Engine 5 that will be sick
It's going to get much worse. The writing is on the wall. Still love my pre 2020 Ubisoft games. Never spent more than $20 for any Ubisoft game and mostly sub $10.
Merry Christmas Ubisoft Employees
Between denuevo and uplay crap I've been avoiding them
If Ubisoft treated their Tom Clancy IP with the reverence and respect that the games earned over a decade ago rather than chasing trends and throwing poop at the wall to see what sticks, players would show up.
There is no more good will, we are tired of Ubisoft phoning it in.
I love when I try to launch Far Cry 3 but it crashes immediately because Ubisoft never bothered to patch their most popular game to run on Windows 11... good job!
But yeah if they go down it will be their own fault for ruining good franchises with anti-consumer practices. Such a shame.
Sheesh my goodness the FPS genre needs more viable competition but it just doesn’t happen
I was kind of interested in the game, but having to create a new account and remember the info was enough of a roadblock for me.
Microsoft should buy Ubisoft in order to save it. Make it a part of Xbox Game Studios or have it independent like Activision Blizzard. A few Ubisoft games could launch on PlayStation to. But have them focus "on platforms where Game Pass exists".
Maybe you should run Xbox
No splinter cell, no Raymand, Assasins creed every fucking year. Obviously they where going to fail eventually is not rocket science
Time for Microsoft to open the war chest.
You can’t steal marketshare from a bigger game with a generic, less polished version of the same game. It NEVER works out.
If you want to steal marketshare, you need to make a substantially better game with a better value proposition… like PoE2 coming after Diablo 4.
The only reason most people still play Call of Duty games is because of nostalgia. You can't compete with that. Even though I was more into Battlefield games, I can understand way people buy games with of the same franchise as their favorite game 20, 30 years ago.
However I think Ubisoft made the same mistake as Blizzard and many others did. They went too hard into the paint on one product and forgot to evolve and innovate. All good things comes to an end eventually.
Cut the c-suite bonuses. There you go, Ubi. A considerable savings!
Ubisoft will be fine if they realign their profit expectation to be much lower than an infinite growth curve, or the money made in the past 5 years. Not good news for all those leach investors, but they don't play games either way. Perhaps then we will have actual completed games that don't require to be treated like a second job.
You’re next, Skull and Bones.
Totally not a Destiny thing Destin. It is an industry term for something going EoL or End of life.
I’m curious why this title for the video wasn’t necessity. Let’s assume they hadn’t canceled the franchise. Would it have been any better for them? Would we have been saying well you know they still have a chance? No why is this worth discussing? I think we’ve had this conversation before. It’s not even like people were playing this game.
Delta Force coming out December 5th
I’ve given up with Ubisoft. Put in my refunds