Then they wouldn't be able to boast the "shot on iPhone, edited on mac" at the end. In all seriousness, the production quality is insane, its almost like watching a trailer.
I feel the same, they should give more, like a 16/512. But I'm currently typing this on a base modell m1 air 8/256, I use it for everyday HO work, some pixelmator and imovie to create short family videos in 4k60fps and it never ever felt slow. The storage problem is real, but I just got an 1TB samsung sata ssd in an usb-c dock, but you can make an m2 sized version as well for the fraction of the apple price. Also connected my old 1TB external HDD to my router and now half of it is time machine and half of it is available as network storage. On my internal SSD about 110GB available.
I have a M1 macbook air, got the base model with 8gb memory and 256 gb drive. Honestly I don't notice any performance loss cuz I use it for coding and watching youtube. Also some roblox
@@eddiemateFor sure People will gladly pay 1800, instead of 1600 for a shitty base model, but almost nobody would pay 1800 for that Macbook in a vacuum.
Yeah, if the memory wasn't unified for GPU/CPU, I would say 8 Gb for basic usage would be enough, but given the condition that they share memory, 16 Gb should've been base.
It's wild that DRAM & NAND prices can barely maintain and keep dropping, yet apple look at a single 8GB DRAM Package & think to themselves "Yup that looks like $200 worth of value add" or "Yup these 2x 512GB NAND Packages are worth $400"
Part of the issue is it's part of the SOC so they buying off the shelf chips and soldering to the board. As far as I know the memory is added when the chip is being fabricated which does make it not as cheap. Also Apple M3 is on the N3B node which TSMC said was lower yields and higher cost which is probably partially why the top end is so expensive.
The NAND isn’t part of the SOC package, the DRAM is yes, but it’s not massively more expensive soldering DRAM onto a package vs onto the board or onto a DIMM, and true yields are likely lower than 4/5nm or larger. This is Apple buying packages from Micron or SKH or Samsung and charging a 10x-15x markup on upgrades. I don’t expect at cost upgrades, but it’s objectively a fucking ripoff
Yeah but they are trying to nudge you up a price category. The real price is the more expensive one so they make the cheaper config useless *because* you can't repair/upgrade it. It's defo a rip off. On the other hand it may be the only time we can get electronics, if there is a conflict in the Taiwan strait so maybe the price is worth it.@@RyanTaylor03
@@tompov227still doesn't justify why they are charging so much for such small increases in memory, and they deliberately don't allow you to buy the base model and buy your own extra memory elsewhere to install. Also, with how much apple pushes how good their displays are, I'd assume there's a lot of users who use macs for high def art, photos, and videos which would all take up lots of storage
That's always been the most ridiculous thing I see with Macs ever since the G3. I built computers and when I priced a mac out for the fun of it my jaw dropped when it came to storage and ram. The most basic upgrades or additions to a PC are double or triple the price from Apple. It's always been this way for everything from them. I don't know about pre-G3 prices vs PC prices.
5:47 Actually the M2 Pro has more performance cores than the M3 Pro. On the M2 Pro it was configured 8 Performance and 4 Efficiency cores. On the M3 Pro it's configured 6+6. Apple also decreased the amount of GPU cores. So upgrading from a M2 Pro to a M3 Pro seems more like a side ways move
You're not supposed to buy them every year, plus just because there's the same number of cores or even less than doesn't mean there isn't a performance uplift due to higher clocks, better efficiency and overall architectural changes and updates. This also seems to be an undesired consequences of the N3P process which they were forced to use with excessively low yields and binning cranked up to 11. There's way too many SKUs for that reason, even binned Maxes with less GPU cores.
@@nullptr_yt I know. But at that time-stamp Linus mentions that on the Apple website it just lists the amount of cores without explaining what type of core it is and this allows Apple to hide what kind of core split they're doing. He even mentions that they could downgrade the core mix, which is what happened with the M2 Pro to the M3 Pro. It looks like Apple is concentrating with on Battery life with the M3 Pro over performance gains. Though it is strange that the regular M3 and M3 Max both went for more power
Why they compare them? What else can they compare? Even the M1 is there in the comparison.. but if you have any older Intel based Mac, than the numbers also good to convience the peoples to not buy the cheaper M1 or M2, just buy the newest M3, because it's 20-30% more expensive, but 40-50% faster for example.
@@TamasKiss-yk4st if it's a price comparison then they should compare to the equivalent M1 or M2 for $1600. Which are both 10 cores at that price. They're comparing base to base, ignoring that those were much cheaper for similar configurations.
Its weirder than that. On the iMac the base price is higher for the M3, but the upgrades are cheaper then they used to be. And it comes bundled with an magic mouse and keyboard. So its more expensive to get the lowest level of iMac. But m3 iMac with memory and ram upgrades costs as much as an similar spec M1 iMac would if you bought it back in 2021. So in essence, the base price for the bare bones iMac has increased but the upgraded models cost thing they cost in 2021. I have no idea why this is the case, or what their strategy is.
I noticed somthing interesting about the slides. On the m3 pro slide at 5:10 ish they state it’s 20% more powerful cpu than the M1 Pro. The thing is the m2 pro was already 20% more powerful. Then I realized then dropped the power cores from 8 to 6 and drops the gpu from 19 to 18. So basically the m3 pro is just a m2 pro with new graphics technology and better efficiency
Which is what normally happens with a process node change. Any efficiencies come from the smaller transistors. M4 will likely see a larger increase as the 3nm process will have matured and they will have learned a lot about it. / Just have to make sure they don't add a bus lane to it. /s
@@teg24601 yes efficiency increases as density increases and node size shrinks but they normally don’t lower core counts. If that was the way things actually worked we would still have phones the power of a iPhone 1 that would last a week between charges. What they have made atleast how it seems on paper is a product that has no discernible advantages in performance to the last gen of the same product outside of longer battery life and “ maybe “ gaming
BIG NOTE: The M3 processor only allows 1 external display. Previously all MacBook Air models only allowed 1 external display and all MBP models allowed 2 or more. Not anymore. If you have two external monitors you need the M3 Pro or M3 Max CPUs. That is a huge reason to stick with M2 MBP.
"But you only need 1 monitor, here's our 5k monitor to max out your Mac experience!" - Apple ... Right, so spend 3k on a $1500 laptop, then 4k for a monitor that realistically I could spend 1k on and get the same quality. Stupid appletax.
that is wrong. 13 inch m2 pro couldn't do more than one external display output as well. any device with the base m-series chip only supports one external monitor.
The vibe I got from the event was "while this is all very cool but if you already have an M1 you don't need to upgrade, only upgrade if you are still on Intel"
I sold a kidney and bought a loaded last-gen Intel MacBook and will still be holding on to it until the M4 or M5. I don't have great battery life and the fans sometimes blow but I can run x86 code natively in a VM and boot into Windows.
@@Pyrrho_ that is the one thing I did not like about M*, we used to have Mac at the office and just run a windows VM when necessary. With M1 being ARM, the drivers for the systems which we needed the VM for don’t exist for ARM so now I’m stuck with a PC.
@@catlikehana unfortunately no. As far as I was able to test, even if you use parallels you need to run Windows for ARM because parallels just passes through the underling hardware. For that reason you need ARM drivers for all hardware you want to connect to Windows. That might have changed or there might be some work around for that but, I have enough on my plate without having to be the unofficial IT guy for the company.
Isn't that good though? Do you really want so much improvement where you need to get M3 from M1? Do you really wanna pay for another computer? If Apple is mainly targeting Intel Mac Users than Apple can innovate more with only Apple Silicon support
8:41 Apple really expects us to pay $200 for a 512 GB SSD upgrade when you can buy a whole TERABYTE for less than $100. Even around $50 if you're lucky for NVME. That's 4-8 times cheaper.
I paid $600 for 2tbs in my m2 pro macbook At least the drive memory can be used as RAM with the unified memory architecture... cause i couldnt afford to add another $400 for 32gb of RAM
Imagine paying $1600 for 8GB of RAM and 256GB SSD... The M3 is nice and I like the unified memory, but I will stick to other laptops because of the unreasonable price.
256GB SSD and 8GB of ram is not even 100USD. I can get both of decent manufacturer, and get 512GB SSD for that price. I knew that penny cutting in pre-builds and laptops is everywhere, but this is basically, a scam.
They are pretty great value however. You just gotta accept the base config is just to market the pricer lower than it should be. And thats why its really forcing you to get a higher one. I wish it was different but their 16 ram 512 ssd isnt that bad of a deal once you start to compare with other laptops
I jumped to Apple 3 years ago, when I purchased a 16" MacBook Pro with the M1Max chip and 32GB Ram 2 TB Storage, as most of my work is video and photo creation, what I have noticed in the past three years is that the performance gains over the Intel Macs previoulsy is not about benchmarks, it is about the experience, I can render a 1 hour 4k video in around 8-10mins, in the background while continuing to work with Lightroom and Photoshop, while playing music from UA-cam, while on battery ! and the battery still lasts 7-8 hours at this performance level, If I drop to general Office type work, it lasts 14-16 hours. But the biggest gain is that the laptop does not get hot or have a crazy fan and there is no loss in performance while working. For gaming I have a windows desktop, but I would not use this for work, so right tool for the right job ! 😀. Looking forward to seeing how these M3 chips fair.
I’m hoping to see detailed explanations of dynamic caching. It sounds different from how consoles just have unified ram for GPU and system. If the available amount of system ram rapidly fluctuates then how would it benefit the application or its performance? If the application says it wants some piece of memory space, can the OS take it away and reallocate it as vram?
The idea is to have a real-time garbage collector so that new operations would not need to wait the same amount of time as before to start because of memory constraints. Currently, GPU works by sending batches of instructions and the memory allocated during the entire time needs to satisfy the most memory-intensive operation...this means that you might have situations where GPU is underutilized because there's not enough memory to push new instructions by reducing the effectiveness of parallel tasks on high CU counts. This should help schedule more operations for the same amount of memory at the same time because now memory is dynamic and not fixed per batch. I think that tightly integrated systems can make a difference but it won't bring universal gains in every situation.
They just described UMA with some improved algorithm of preallocation. Anything to advertise except providing you with more RAM. It would be an impact on AAPL margin! :)
I'm sure it works more or less like how regular RAM is committed. Modern OS' make use of free memory as disk cache to improve disk read performance. That free RAM can be allocated to the GPU driver, just like it can be allocated to the programs as regular RAM. Whenever a program needs more memory and has no free memory pages from within which to allocate, the kernel gives it another memory page and if it has to release memory that was reserved for disk caching it does so. But once memory is committed to a process, or now the GPU driver, that process or driver's memory allocator logic can hold onto it for as long as it wants (but can also give it back), with the exception being that under memory pressure the kernel may sacrifice (entirely kill) the process to free up its memory in severe situations. The only way the kernel would likely reclaim GPU driver memory without it being released by the driver itself, is if the driver crashes or if a process is using too much video memory it can be killed like it can be when using too much regular memory.
It's smart not doing 3's, EA already knows this. That's why we'll never get Kotor 3, Titanfall 3, BF: Bad Company 3, or Battlefront 3. Don't be shocked if we see more rebooted or newly established IPs stopping at 2.
@@BMWROYAL On the UK site if you look up the 16" one you get a, M3 Max 16-core CPU 40-core GPU 48GB Unified Memory 1TB SSD Storage😆 And for £4,099!, should be a 4TB SSD at least for this price. SSDs have never been cheaper.
@@BMWROYAL The upgrade from 512 GB to 1 TB is around 200$. The whole MBP 16 with M3 Max starts at 4000$ and comes at least with 36 Unified Memory and 1 TB of storage.
Since the CPU, GPU, memory, and RAM are all integrated into a single block of silicon, repairability is quite limited in this design. However, this trade-off ensures that you get the best and most long-lasting laptop batteries available today. On the other hand, if a keycap happens to break, the good news is that you can easily fix it yourself..
@@sneilert Not even that, want to replace a sleep sensor so ur laptop actually goes to sleep? Nah u cant, because OF COURSE it has to be software locked for some reason
The sleep sensor is the screen now though, but yeah i get your point. Still things like that are way ahead of what a normal person will ever touch. And well, macbooks are for normal people..@@LatvianVideo
@@sneilert Nothing stops apple from making storage and other components including the battery easily repairable apart from their own greed, the pandering about being green they do while manufacturing piles of ewaste is disgusting. Sure the mobo with the SOC has to be a single component, I get that, but everything else doesn't.
storage is inside the chip.. battery can easily be changed with the correct bit for the 8 screws underneat and a heat gun to remove the glue..@@Eagle3302PL
The m3 Pro has the potential to be slightly slower in cpu intensive tasks than the m2 pro because even with each core being faster, the loss of the two p-cores is still a big hurdle to overcome.
@@eliasbutcher859I think that Apple should have kept it at eight p-cores. If the new M3 chips are so much more efficient, then they wont have to lower the p-core count
@@twainrocks4771 I mean I wish they kept the cores too but these are office computers so there’s an appeal for even better battery life on all three but serious power in the Pro and Max for devs that need it.
@@twainrocks4771 i think they need to have the number up as much they can, i imagine this extra p cores will came back on M4, since it will be the refinement of the 3nanometer process
@@itsthefortniteguyor they are the Supreme of the computer sector. Slap their logo on a rotting potato and people will stand in line to buy it, while price gouging.
@@emilyshabangThey are not a rotting potato at all. Otherwise, why all competitors like Intel, AMD and Qualcomm are desperately starting to manufacture their own ARM chips? Maybe these Macs are not that bad, huh?
Imagine how many people want to buy that extra 8GB on a Nvidia GPU... because unified memory is a shared memory, so it's also increase the GPU. Btw for basic tasks like internet + emails that 8GB is still fine.. so why should they force everyone to buy a 16 or even 24GB model when they are doing light tasks on it..? You can choose what you need..
MKBHD only really cares about average consumers and wants to show them things they can relate too or understand, i feel a large portion of his fanbase wont understand and/or care about specs as detailed as these...
@@diegofkda199 Sonoma is already out, the OS is great. Universal control is great, etc. It’s what they SHOULD be focusing on since MacOS is fleshed out for this year at least. They need to work on iPadOS more.
@@switchdeck9164 that 50 bucks ssd isn't even close to what Apple offer but what apple offer it isn't also the price they ask. Lets not forget that apple doesn't use cheap memory or storage. They get those performance because they use the best or close to best tech in ssd or ram. In the end they know people will just use an external drive or just to for the mid spec one. The base line is pure marking to get those "starting at x"
0:48 although I'm not using Apple Laptops right now (since I don't like macOS), those things that makes me really rooting for Apple especially because of M series chips. I'm tired seeing Intel, AMD, and NVIDIA pushing hundred of watts just for being slightly faster than previous generation. It's time that we go back to focus at efficiency again.
@@AM5artor Realistically the only thing the 5000 series would need to do is maybe a 5% increase in performance while keeping the power efficiency and slashing the price to become even more of a dominant force.
the 40 series are significantly more power efficient than the previous generation. In fact, the 40 series are the most power-efficient graphics cards today.
4:40 - Apple’s emphasis on “leaving Intel in the dust” in the benchmarks is also part of their preparation to likely drop Intel support from macOS in the next year or two, although the emulation layer will remain. Internally they’ll continue to keep Intel builds, but the cutoff feels imminent. Developers will be playing catch-up again, but on the positive side we should start to see even more killer apps and games going forward.
Don't expect Rosetta to stick around *that* much longer either, it only got a couple years past dropping support for the old architecture last transition. At least Apple developed Rosetta 2 instead of renting it from IBM like Rosetta 1, so the incentive to kill it isn't as strong.
@@hankagura5355 How is being the best remotely relevant?, people always need compatibility with older hardware and software. Removing that is simply shafting people.
@MrKG204 It's inevitable. Look at the Sonoma compatibility list. There's only one Mac, iMac Pro, supported from 2017. The rest are from 2018, only 2 years before Apple Silicon's launch. So we could be 2 years away from them dropping Intel Mac support entirely.
The way Apple charges a fortune for memory and storage, knowing your PC is pretty crap without it, reminds me of how o'brians sandwich chain with charges €2 extra for cheese, just so their base prices look at lot better. Oh the Apple model...
getting the m1 base model back in 2020 was the best decision looking at the prices now. people said to me I should wait and stuff but here we are and my expectation was right - they just increased the base model prices. meanwhile I am very happy using that m1 machine for already 3 years and it honestly runs perfectly fine for the stuff i do with it (I disabled ssd swapping)
Same All I wanted was the OS anyway. So I got a base Mac mini for $500 instead of $700. Gift cards and sale. I work in IT this is just a secondary machine for me and I just wanted macOS so I could learn things. Sure I wish I had 16 gigs of RAM but that's not worth their price so I live with eight and I have my $2,000 Windows desktop.
I got the M2 air. Pro MacBooks for sure are more powerful and runs cooler, but they are also overpriced. Air is just best value. It’s not “pro” but still chugs through 6k footage from my camera and 3D scenes like a champ even while running on battery.
Gotta hand it to you Linus, I know you’re not an Apple fan boy, and I don’t always agree with your takes on Apple (still think your vids are great) but you sure nailed it 0:00 - 0:55, I knew right away Apple did a real good job with the Macs when I heard you say this!
I’m still mad they discontinued it and never developed it further, the game interaction possibilities with the controllers were really cool. The Switch is just a normal controller with a screen in the middle, and Im really surprised they went with that concept since the WiiU flopped so miserably. And with today’s technology especially better 3d tracking due to advancements in virtual reality, I would love to see how a console like that would look like today.
@@ItsMerle. The Wii motion controls were terrible, the mandatory motion part of BOTW on Switch is horrible, just like motion forced controls on the Wii, just using the Wii menu is a pain in the butt-tocks, there were some decent half-baked FPS games with motion controls, those felt like prototypes, I imagine they could do it much better now, but other than FPS games, motion controls should be left out of video games, they are gimmicky and horrible.
@@Wobble2007 that’s because the switch is not the Wii, and have you ever played anything besides FPS games on the Wii? There are some pretty cool games with great minigames & movement modes that use the motion control. Have you ever played Wii Party or Go Vacation? Not the entire Gaming industry revolves around you simulating massacring people
@@ItsMerle. I have tons of gems on the Wii in my collection, 99% of them are motion free thankfully, how does one simulate massacring people lol, sounds like a strange hobby.
@@jtestaccount2431Recently bought a 4TB 990 Pro... $300. Apple is literally beating you, taking your wallet, and leaving your corpse in an alley. Disgusting!
it is just absolutely shady that they charge so much for memory/storage and its not user upgradable either just straight taking advantage of their customers, im trying to stand my ground on not buying anything with stupid soldered on ram/storage but it looks like everyone is doing away with user upgradability 😢
Unfortunately it makes a difference with DDR5, nearly a requirement unless you want the same/worse speeds than DDR4 on the PC side. And with the unified memory on chip with Apple there is no other option. FAST DDR5 so-dimms just don't exist. However, there is NO reason for storage to be like this!
It's worse now as it's also tied to specific SoCs. Need a lot of memory but don't need a ridiculously powerful GPU? Tough. You have to buy that GPU to get the memory.
@@VM-lt9wl They don't necessarily have to be using sodimms as the memory is integrated onto the motherboard. Even then, it seems 5,600MT/s(which seems faster than DDR4 can handle) is available for DDR5 sodimms, which isn't much behind dimms.
@@DoubleMonoLR LPDDR5T is available with speed up to 9600MT/s. Its a different ball game than sodimms. But base M3 got memory bandwidth of 100GB/s that indicate 6400MT/s memory is used. I suspect it all about power consumption. 10 cm interconnect between soc and dimm is magnitude longer that 1cm between the die and memory package.
Love how Linus finds 36GB of max RAM on the M3 Pro impressive, when with a random windows laptop you can pop in 2x64GB for the same price that apple asks for the 36GB upgrade.
Single display only on a 14” mbp for $1,599? With all these amazing gpu improvements you would think they could support running a few displays off a thunderbolt dock!
Those are basically antithetical to Apple, and it feels like they’re training people to believe that’s inherent to why their systems are fast and why ARM is fast.
"upgrade-ability" only slow down the system.. just check the memory transfer speed on basic M2, it is faster than the PCIe 5.0 x16 slots where you put the GPU.. and not to mention even the 40xx series are only PCIe 4.0 x16, so just half of that speed.. It's similar to HDD vs SSD one of them have a lot of negative side (more expensive, smaller, shorter lifespan), but you still buy it just because of the way higher transfer speed.. Apple have 1200MB/sec in M2 Ultra, that is required a PCIe 9.0 x16 slot on your motherboard for GPU, and 24 slot/channel DDR5 for RAM to achieve, what is not avaliable currently in regular Windows based devices.. By the way the M series is just a doubled version of their A series chip, so even if we are call it a desktop class chip, it just still a doubled mobile chip.. and even the mobile chips are not upgeadeable..
@@TamasKiss-yk4st 1200MB/sec is nice, but have you looked at the gddr specs in the last decade? It is in Gb/s, and my gpu has more of it then apple has for their cpu and gpu combined XD.
@@TamasKiss-yk4st My RX 5700 has ~450GB/s of memory bandwidth between GPU and VRAM. The top M3 Max has 400GB/s of bandwidth shared between CPU and GPU, and the Pro/standard drop that to 150GB/s and 100GB/s. The Max isn’t bad for a mobile part, but it’s not an insane and impossible number unheard of in the PC space. What you seem to be doing is comparing Apple’s memory controller against a desktop GPU’s PCIe bandwidth instead of the GPU’s memory controller, and also assuming Apple can dedicate 100% of the shared memory controller to GPU tasks. You also seem to be attempting to use a single point on the spec sheet as a way to define GPU performance, which generally doesn’t map to actual benchmarks. The Arc A770 has slightly more memory bandwidth than the RTX 4070, but in practice that’s not at all an even matchup. Simply because you can cherry-pick some good numbers from a unified architecture does not mean inherently superior to all modular components and is the only path to performance.
Too easy for others to copy, updates too large, less of a "walled garden". Would be cool ngl, but they're not going to do it and most companies in such a position having decent training data probably wouldn't either
If you trust rumours then Apple is already working on something like that. Internally it's called "Apple GPT" (I mean, what else?) and it should be able to also answer questions about your private data like Health, Fitness, etc. That means it will run locally which tbh. would be kinda impressive. Let's talk again in 1 year and if I was right or wrong
IMO, one of Apple's biggest issue is that it competes with itself when pricing and spec-ing out their products. They won't release a decent iMac because it would hurt the sales of the Mac mini, Mac studio, and the studio display. And upgrading to a decent configuration leaves you very close to the price of the next tier of products. And it starts to be lose outright to PCs in the same price range. It's the reason I've never pulled the trigger on a new Mac. The only Mac I've ever purchased was refurbished and was priced at a ridiculous discount. I brought it a decade ago because of work and it works perfectly fine to this day.
All true, but the main problem with the alternatives is actually living with Windows. If you do not mind the mess, and pigs house it became over the years, functionally and aesthetically, then it is ok. But if you see it and hate it, there is no other solution unfortunately than buying a Mac, no mater it brings some of its own idiocies. People suggest Linux often, but really this is not a solution for productivity as there is some software that simply can not be replaced with the open source.
@@BojanBojovic Functionality speaking, Windows is the best choice for everyone. MacOS is more aesthetically pleasing but more limited on a general scale.
@@BojanBojovic I installed Pop!OS from a USB drive on my new lenovo laptop and It's been just as smooth an experience as the new macbook air I bought for my mom. But I get a touch screen, imo better UI, better cpu, double the memory, and overall much more value out of the linux on lenovo than the macbook air can ever provide. Also a nicer keyboard, and less bezel around the screen, the track pad is pretty much the same and the screen I like more on the lenovo because of the aspect ratio. On PoP OS any app teh average joe would use can be installed through the application manager, and updated too. The only thing apple has going for it is the laziness and general fear of technology from the masses. Average joe thinks computers are magic and reading 1 webpage on instructions on how to make a bootable linux drive is too spooky for them to even consider.
11x speed increase over Intel Macs?! I can just imagine how much less painful dealing with Docker would be if I were sticking around my job long enough to upgrade my work laptop to the M-series
Reduce, reuse, recycle. You repair it by taking it to an Apple Average Intelligence staff member, and they confirm it's stuffed, then give you a new one. Then recycle the old one. Repaired! At least, that's how repair works in Apple's eyes. They're using 'carbon credits' so they clearly don't care about the environment or consumers.
@@ridderjaim3 if they can do so without getting fined, they would. Won't be able to do that in the EU or UK and presumably not most US states but would they if they could? Sure.
@@hankagura5355 They are not spending "millions" on it, they're actually skimping on the product quality with the excuse of being "envinromental friendly", also they're starting to include less accessories with the same excuse. We all know this could make the manufacture process faster, they don't care about the environment nor they care about the customer
If they weren’t so money hungry, like making 8gb and 256gb the base model, and so anti consumer with all their stuff, I’d be ok with basic events like this. I’d be incredibly open to everything they do.
It's not JUST about having a powerful system, you need a welcoming ecosystem and to foster an environment that isn't hostile. Apple pulling support for 32-bit apps while they were still dependent on Intel was the point where my ability to recommend their products fell off of a cliff, to the point where they would have to score a perfect on whatever rubric I have at the moment... and repair is a mainstay. Like, I don't care a single bit about how powerful and efficient the M3 Ultra Pro Max whatever is, if I have to replace the entire machine because I'm getting RAM errors, it's worth less than the air it displaces. Conventional tower PC when its 32 gigs of RAM fails: up to $200 bucks, a couple of days maybe and boom, back up and running. apple when its ram fails: "Hi, I need this serviced... I need to send it in and it can take 2 weeks to get to you, and it might take a month for you to even begin assessing it, for a job that might take a week, AND I'll have to wait 2 weeks to get it back?"
3rd Gen is always the sweep spot for new technology. They've gotten all of their understanding done and can deliver a full developed and supported product. This has been true from the 3rd ge IPhone, 3rd Gen galaxy phone, 3rd Gen ryzen. Heck were in the "3rd Gen" for nuclear reactors which are actually fairly reliable.
1:55 talking of Intel being completely stagnant, why haven't LTT published a video on 14th gen? I get that you could just take the 13th gen review and re-upload it with some minor editing to replace 13th with 14th, but would have thought you guys would post a video? Not meaning this in a combative way, I'm genuinely curious
It was a combination of factors but mostly the board we tested on turned out to have under-performing firmware and by the time we could re-test everything the world had moved on from being interested in 14th gen (which took about 2 days) - LS
0:55 yeah you forgot price, they don't ever get that right with anything with the fancy apple logo. Just imagine how many more users they could have right now if they just didn't want a kidney for even their low end stuff.
All I'm waiting for is X Elite on a Surface Pro Like device. Apple did great with M1, M2 and M3 are good, but I want to see what we can have on the Windows side
You probably will be disappointed, even if the performance is decent, the x86 to ARM transition kayer for Windows is not as goid as Rosetta 2 on Apple side. By the way all comparison in Qualcomm event had 4 efficiency cores, so all Intel or M2 cores what they showed was actually 4-8 power cores + 4 efficiency cores vs their 12 power cores. The M3 Max 16 cores will be a 12 power cores + 4 efficiency cores version, but that is almost as powerfull as the M1 Ultra was (Qualcomm didn't even dared to show a diagram against the M2 Max..)
@@TamasKiss-yk4st For what I do with my laptop, it'll be fine. Even at the stage it is right now, it can be enough... I think. Maybe windows 12 will bring something new here to complement what Qualcomm is doing I just want killer battery life with enough performance ( and a bit more?)
@@rexsceleratorum1632 I just doubt they can pull the same level of optimization that apple is doing. They used to make both the hardware and software, but now they also make the actual chip. They will be kings of laptops for the forseeable future imo.
@@TheGargalon mcbook pro whines like a whistle when you do anything but browse facebook on it, what are you even on about? Sure the air is nice, if all you're doing is watching youtube and arguing on twitter, people who need to get work done are gonna need that fan to go brrrrrrrrrrrrrr.
Really hope when this comes out you can test it against something like a top of the line razer blade. They run around the $4000 price point so it would be a good comparison against a base model M3 Max. If the performance is even remotely close then Apple may finally be a true competitor at a not entire ridiculous price point. Will still never own one but at least it not as outrageous as they usually are.
Ironically, it's because of Apple that everyone else is scrambling to create better systems. Their value has been slashed, too. It's under $800 for an i9-based computer that has 32GB of RAM, 2TB SSD, and is as compact as a Mac mini. We didn't start seeing these deals until Apple Silicon was dropped into the Mac mini and it started giving other basic computers a run for their money. Apple now has to catch up with this expected increase in competition. I still wouldn't ever own a Windows PC, though: my Apple Silicon Mac mini is a little powerhouse and does everything in virtual silence. The integrated graphics are also basically the best integrated graphics that exist.
@@icantgivecredit871 It has nothing to do with Apple and everything to due with Intel doing nothing for a decade. If you compare the M series chips to the AMD equivalents they really aren't that different, with the exception that AMD offers a much faster top end. Intel meanwhile is still throwing power at every package they make hoping to catch up in performance, that's why they're so far behind in efficiency, and why Apple exclusively compares themselves to Intel when they say "other PCs". Sure those efficiency numbers sound great, but what Apple leaves out in their marketing is the fact that the PC they compare to is usually twice as fast, if not more.
Apple computers have been far from outrageous, rather a good value, ever since they transitioned to their own silicon. Specially then you consider their displays, build quality, trackpad, keyboards, speakers and specially, battery life.
I think this would be an incredible innovation for the computing industry and Apple's engineering team as a whole if their customers had enough disposable income to send their kids to college 20 times
@@giakohi1239 it will be. Think of it as summer camp but for your 18-25 year old. They won't have much else to do so forcing them out of the house so you can have a life again is worth paying for ;) Costs will come down 'cause the robots will teach them and pick up after them. :D
@@giakohi1239its till gonna be you cannot have people in the medical or chemical field without college degree that would be the end of the world if that happens I would agreee in rech since tech isnt necessarily to have degree
@@giakohi1239it will always be important, its just for what. College will probably become more specialized with the major schools we know today all going away
Most Mac users just don't give a shit if they have to spend $200 extra to get a larger hard drive, they're just going to pay it, because of the 22 hour battery life, the cross-device ecosystem, the deep system integration, the consistency of experience, etc. I worked as a sales manager for Apple and I can tell you - 80% of Apple customers are looking at "should I get a MacBook Air or a Pro?" not "should I get a Mac or something else?". I have a gaming PC, but I'm (rather obviously) primarily a Mac user, and PC users constanly try to convince me that PC's "are better" by citing a bunch of stuff that, to be honest, Mac users just don't care about. One thing that Apple is very good at is knowing what actually matters to their customers and not just padding out the spec sheets on their Macs.
What’s scary is how underpowered the new computers are for being at such a premium price point. The iMac, at $1300 for 8GB and 256gb, sounds more like it belongs big 2013, not 2023…
You’d be surprised how much macOS memory management handles 8GB. I know I was surprised when someone told me I had been editing video on their 8GB MacBook Air. Whatever metrics you had for “performance” on x86 or Windows goes out the window.
@@TheOfficialOriginalChad I have an M2 Max Mac Studio with 32GB of RAM, and even using safari there are still times where my system is slow to respond. I regret not getting the 64GB model. It's true that MacOS is generally much more ram efficient, and it's generally more RAM efficient with ARM cpus and x86 as well. But part of the way it does this is with really good swapping to the disk. Now Apple has pretty fast storage, which makes swapping less of an issue, but that will burn through the SSD's life over time. On my Mac studio at least I can replace the SSD, but on all the mac laptops and other mac desktops, it's soldered on! But even still, when you consider how low the cost for 32 - 64 GB of RAM is now in 2023, there's no excuse to not include it on such high end machines! Same is doublely true for 1TB+ storage!
@@steve9377 for a desktop, it's tiny. Apple could have had a 27" 5k model, or even 28-30" 6k, but instead, here we are stuck at a tiny 24", and with no good CPU options. At least with the mac mini, you have a fair number of ports, and can use 3 monitors, with the iMac, you're limited to just one internal and one external monitor, that's sad. I've been running 3-5x monitors on my daily driver for the last decade or so, so the iMac isn't even an option for me... When you factor in that the iMac is ~$700 more than the mac mini that's equally speced (once it gets M3), you can buy almost any consumer or pro-sumer monitor you like for that much! what's more, is then when your mac's SSD dies some day, which is will, you still have your monitor you can bring forward to your next build! The monitor I'm typing this on is on it's 4th computer after 11 years, still going strong!
If Apple could just drop the hyper-predatory pricing I’d be happy to grab a machine from them when the time comes for something new. The “better” iMac model with 16gb of RAM and a relatively small storage upgrade would be awesome if it weren’t $2,000.
You can keep waiting for Windows on ARM while Linux users have been using it for awhile and are looking at the optimizations to the existing code. So, this time Microsoft is the last to market for ARM technology, but also note that Linux is the only platform supporting RISC-V -- another chip technology that is the only to be open source architecture. This could make RISC-V a fast growing and lead to a huge shift in devices.
I’ve been using a 16” M1 Pro MacBook Pro since it came out and can’t even fathom needing more performance than that computer offers. Apples generational improvements are impressive but once enough people have migrated to Apple Silicon, it might be hard to convince them to upgrade at regular intervals.
I'm having M1 Max primarily for somewhat RAM and CPU intensive stuff. Only thing I *really* would want is more RAM, but on Apple price points I rather upgrade roughly every 4-5 years... so let's see if they offer 256 GB of RAM at that point on top configuration. It would be hard to reason why I would need more for a long while. (Then again, workloads shift new possibilities open, but I don't believe they shift that much in my case.)
When have people ever upgraded MacBooks at "regular" intervals? I am upgrading my 2016 MacBook Pro (which I paid over $3.5k for) to the new M3 MacBook pros (I ordered mine yesterday). So I used that one for 7 years, and it worked great. I don't personally know anyone who upgrades their laptops "regularly". When you pay over 3 grand for a computer you use it for a long time.
@@timtebow777 Frankly if you have measurable value for full-day sessions without a charger, including things like 13 hour flights without excessive battery budget planning it is definitely worth the effort upgrading to Apple Silicon based Macs. Even otherwise, if one spends most waking hours with laptop open the cost of buying one or two (work+non-work) every five years is relatively small expense per usage hour. Upgrading every 1-2 years, well, that is harder to argue being sensible spending.
@@timtebow777 Some companies and universities do but regular users don’t. The university where I work has an upgrade plan for qualifying faculty and research staff so they buy a new computer each time the service plan expires on the old one (every 3 - 4 years). As a regular user, I’m going to have to think really hard about whether to trade my computer when the warranty expires and it’s still worth something or keep it until it’s useless. It will be many years before the computer is useless.
I just watched the segway to admire the Alexa (apparently LF or 35) and Signature Arri prime lens, casually laying on the backgroud. Is that new camera gear of LTT or a rental for higher value production? I doubt is a rental, and rather a new LTT toy, but having a own Signature prime is whole new level. Do a video review of it please! I loved the RED water cooling videos.
Yeah, I totally agree. That casual +100k worth just laying on background on sponsor is just flex... I love it... Wish Im able to affort my own at some point in life
Great vid Linus. And Very Funny setups for the in-line ads. The M1 Air that I bought second hand for $500 bucks a week before the M2's were released is the best deal of any computer I've ever bought. for my use-case at the time. I think people were dumping M1's before the M2 announcement. Not realizing the M2's would underwhelm. It replaced my MBP Pro (Intel, a few years old). I've never looked back. However I have bought a few more monitors, wireless keyboards etc... to sprinkle around where I tend to use it. Work, home, etc. My M1 Air has never bogged down from the processor, but the 8GB RAM frequently hinders. I want to leave so many RAM consuming items open. Even the 512GB drive is no problem with the iCloud. I will never buy another machine again without 16GB+ RAM. My current 8GB RAM limitation will propel me faster into another machine than any other factor. Even tho I've lived with it for 2 years. Luckily I can now propel into a used higher-end M2 as people unload them, or maybe an M3.
@@SubjektDelta I don't know what does editing have to do with this. Every official video gets edited for sure. But how many official events have you seen taken with a phone on android side?
That's why Linus still carries an (older) iPhone purely for pictures / quick video clips alongside his android daily driver. Apple does pride themselves on the camera quality. I remember their big push around the iPhone X days with all these small/indie films shot purely on iPhones.
I use a framework 13 and a custom widows tower, but I can not deny how impressive recent M-series Macs are. Apple is really leading the game here (on price too lol)
Sorry, price? Lets try ungodly setup - rtx 4090 (1.8k) Highend 12 core (600$) Additional dodads like motherboard, storage, power, case, monitor(could be reused) (600$). It is roug equivalent of the max setup(just a huge bit better). And we left with 1k$ to fill steam library or something. Am I missing something? Maybe RAM, but I think it is worth while next price drop to buy full 196GB.
it was the best advertisement for an iPhone I have seen. The Event all being shot on iPhone for the first time and people not noticing is really impressive
I have a windows laptop and desktop due to it being the only system I know how to use well, and I love them both... but damn it man, power management on battery is a hassle with the laptop. the performance to battery life on MacBooks is like something out of the future for non-apple silicon. the absolute best I can muster is around 20w of power draw (at idle!) on a 99Whr battery, hoping of course I don't have to do anything intensive.
@@Seysande yeah exactly. Granted I don’t have an efficiency-focused laptop, but also what’s the damn point of e-cores on an intel CPU if they don’t help with battery life, even with the dGPU disabled? Very annoying
Except for storage there is nothing you can do to upgrade, the Processing Unit houses everything on a single die, you cannot upgrade it without replacing the whole die
How much of an issue is repair when they’re this well built? And being overpriced - if that’s true their sales would suffer because markets aren’t stupid. So much of what you are saying is actually a thinly veiled insult to Apple’s customers not Apple itself
I want to switch to Apple, being a musician looking to expand DAW literacy and get my computer in the same ecosystem as my iPhone, but the memory and storage prices are so ludicrous that I would rather the fun of building an equivalent PC and deal with the shortcomings (yes there’s many benefits too I’m aware, the point stands)
While I dislike their OS and won't use Apple in my personal life (still have to use it for programming at work), you have to admit Apple's inhouse chip design is industry leading. I was shopping for a phone the other day and Apple's benchmark results on Geekbench make the rest of the industry look like they're 2-3 generations behind in single threaded performance.
I'll admit that ARM does top notch work, and that Apple licence it for a reason. They don't even own a fab for anything at all and yet they have all the money in the world so they're really not that into tech.
@@jesusbarrera6916 but only on three out of ten racetracks, and the steering wheel doesn't work the same way as any of your other steering wheels, and you're not allowed to play Queen in it, just Justin Bieber or make your own choice of tyre. All the components are welded in place so they can't be removed and replaced by your choice of mechanic.
Base model MacBook pro should have 16GB RAM and 512GB storage according to todays requirements. Especially when RAM is not upgradable in MacBook. 256GB is way too less storage space for that price.
im using the M1 Pro 16gb / 512, I was thinking off trading in for the new black colour, I didn't know M3 pro didn't offer 16gb, fking crazy for that price.
I just upgraded to a 1440p monitor from using 1080p all of my life and man can I see the production quality that goes into these videos. Not every creator is pumping out videos above 1080p 60fps.
I'm a windows and embedded developer on a windows machine. My couple year old Dell i7 laptop with a badass 4k OLED touchscreen gets just shy of 2 hours on its battery when I'm on a Teams meeting. It drives me crazy. Watching this stuff makes me want an M3 MacBook Pro, just for the battery life. I'm tired of constantly being tethered.
The m3 would me amazing for your use case. They last a really long time on battery, are really powerful (unless you're gaming), and have really good build quality. Only problem is they're expensive. I'd just get a m1 or m2, more than fast enough and cheaper ,
The m1 macbook air was the same speed as the m2 macbook and and most of the time the m1 would win unless you spent a lot more money on a hard drive because the storage was on one chip instead of 2 for the lower storage option. Idk I'm fine with apple 800 for the m1 macbook air was great and I have no complaints. But I'm not spending more on the new ones they are to costly for little to no improvement.
Will buy one again when they can actually get genuine game development. I can’t keep separating a hobby and productivity when for the same if not cheaper price I can do both. But damn I miss how simplistic and streamlined they are.
Yeah I personally don't buy Apple products because of their cost and lockdown. But there really is no denying their designs are amazing and their eco system work flawlessly together.
The entire Apple Event could have been an email.
But it wouldn't have been *revolutionary*
Yeah but where's the fun in that?
This time Tim Apple said "Good Evening" so that's a new sound bite.
you wouldnt have the drone footages though
Then they wouldn't be able to boast the "shot on iPhone, edited on mac" at the end. In all seriousness, the production quality is insane, its almost like watching a trailer.
I still can't take apple seriously if they think that 8gb unified system memory and a 256gb drive should be the "base model"
Oh I’m sure they agree, but they have to make the pricing look reasonable and making the base spec terrible is the fastest way to do it.
I feel the same, they should give more, like a 16/512. But I'm currently typing this on a base modell m1 air 8/256, I use it for everyday HO work, some pixelmator and imovie to create short family videos in 4k60fps and it never ever felt slow.
The storage problem is real, but I just got an 1TB samsung sata ssd in an usb-c dock, but you can make an m2 sized version as well for the fraction of the apple price. Also connected my old 1TB external HDD to my router and now half of it is time machine and half of it is available as network storage. On my internal SSD about 110GB available.
I have a M1 macbook air, got the base model with 8gb memory and 256 gb drive. Honestly I don't notice any performance loss cuz I use it for coding and watching youtube. Also some roblox
@@eddiemateFor sure
People will gladly pay 1800, instead of 1600 for a shitty base model, but almost nobody would pay 1800 for that Macbook in a vacuum.
Yeah, if the memory wasn't unified for GPU/CPU, I would say 8 Gb for basic usage would be enough, but given the condition that they share memory, 16 Gb should've been base.
It's wild that DRAM & NAND prices can barely maintain and keep dropping, yet apple look at a single 8GB DRAM Package & think to themselves "Yup that looks like $200 worth of value add" or "Yup these 2x 512GB NAND Packages are worth $400"
Nah they are just trying to nudge you up to the highest spec model.
Part of the issue is it's part of the SOC so they buying off the shelf chips and soldering to the board. As far as I know the memory is added when the chip is being fabricated which does make it not as cheap. Also Apple M3 is on the N3B node which TSMC said was lower yields and higher cost which is probably partially why the top end is so expensive.
The NAND isn’t part of the SOC package, the DRAM is yes, but it’s not massively more expensive soldering DRAM onto a package vs onto the board or onto a DIMM, and true yields are likely lower than 4/5nm or larger.
This is Apple buying packages from Micron or SKH or Samsung and charging a 10x-15x markup on upgrades. I don’t expect at cost upgrades, but it’s objectively a fucking ripoff
Yeah but they are trying to nudge you up a price category. The real price is the more expensive one so they make the cheaper config useless *because* you can't repair/upgrade it.
It's defo a rip off. On the other hand it may be the only time we can get electronics, if there is a conflict in the Taiwan strait so maybe the price is worth it.@@RyanTaylor03
the price for NAND 512GB for a company like apple is less than 5 dollars. It's a joke on customers..
The event itself was over scary fast - Expected like 3 more devices at the end…
I tried watching it, I just slept instead.
Scary fast outdated
@@Soraviel LOL,.. because you live in different timezone. I watch it in the morning :)
Only scary thing was the price. Should’ve been scary expensive instead of scary fast.
the three more devices being the USB-C keyboard, mouse and trackpad?
Their incredibly small drive sizes are still so insane
Boys you gotta give us more storage for these prices
You're just making stuff up with your "most" and "large percentage". Do you have sources for this?@@tompov227
@tompov227 i think your brain is just stuck in the early 2000s... this is simply not true anymore
@@tompov227still doesn't justify why they are charging so much for such small increases in memory, and they deliberately don't allow you to buy the base model and buy your own extra memory elsewhere to install.
Also, with how much apple pushes how good their displays are, I'd assume there's a lot of users who use macs for high def art, photos, and videos which would all take up lots of storage
People like that dont need a 1600$ machine. A chromebook will do the same
@@tompov227 As other comment mentioned. That would be fine for $500 computer. Mac pro is a ~$2k Pro machine, 8gb ram and 256 ssd is a complete joke.
Now if only Valve could make an announcement with that many 3's... Or even just one. 😅
I live in hope.
I won't be able to take it if they do
Valve's next steam deck 2 will be in 2026.
You never know.
It's going to be M3 Mac exclusive.
The storage issues and pricing are an instant deal breaker.
You can buy a refurbished M2 PRO certificed from apple for the same price as the base model M3 and you actually get 16go ram
That's always been the most ridiculous thing I see with Macs ever since the G3. I built computers and when I priced a mac out for the fun of it my jaw dropped when it came to storage and ram. The most basic upgrades or additions to a PC are double or triple the price from Apple. It's always been this way for everything from them. I don't know about pre-G3 prices vs PC prices.
Or in another words, you are not rich enough to buy apple products…
What storage issues? The base 14 inch pro is in line with the new 15 inch MacBook Air.
@@ahmoylaw8905???
5:47 Actually the M2 Pro has more performance cores than the M3 Pro. On the M2 Pro it was configured 8 Performance and 4 Efficiency cores. On the M3 Pro it's configured 6+6. Apple also decreased the amount of GPU cores. So upgrading from a M2 Pro to a M3 Pro seems more like a side ways move
You're not supposed to buy them every year, plus just because there's the same number of cores or even less than doesn't mean there isn't a performance uplift due to higher clocks, better efficiency and overall architectural changes and updates. This also seems to be an undesired consequences of the N3P process which they were forced to use with excessively low yields and binning cranked up to 11. There's way too many SKUs for that reason, even binned Maxes with less GPU cores.
@@nullptr_yt then why compare them?
@@nullptr_yt I know. But at that time-stamp Linus mentions that on the Apple website it just lists the amount of cores without explaining what type of core it is and this allows Apple to hide what kind of core split they're doing. He even mentions that they could downgrade the core mix, which is what happened with the M2 Pro to the M3 Pro. It looks like Apple is concentrating with on Battery life with the M3 Pro over performance gains. Though it is strange that the regular M3 and M3 Max both went for more power
Why they compare them? What else can they compare? Even the M1 is there in the comparison.. but if you have any older Intel based Mac, than the numbers also good to convience the peoples to not buy the cheaper M1 or M2, just buy the newest M3, because it's 20-30% more expensive, but 40-50% faster for example.
@@TamasKiss-yk4st if it's a price comparison then they should compare to the equivalent M1 or M2 for $1600. Which are both 10 cores at that price. They're comparing base to base, ignoring that those were much cheaper for similar configurations.
Their pricing is insane, infinitely raising prices has to run out at some point
Its weirder than that.
On the iMac the base price is higher for the M3, but the upgrades are cheaper then they used to be. And it comes bundled with an magic mouse and keyboard.
So its more expensive to get the lowest level of iMac. But m3 iMac with memory and ram upgrades costs as much as an similar spec M1 iMac would if you bought it back in 2021.
So in essence, the base price for the bare bones iMac has increased but the upgraded models cost thing they cost in 2021.
I have no idea why this is the case, or what their strategy is.
@@robertkeaney9905 This is their strategy to force you to buy the most expensive. Just buy generic pc and will be twice cheap and triple faster.
Apple has a cult following. And in the cult you can raise the price infinitely... brainwashed people will still pay it.
Nah bro, corporate greed is stronger than reason
At this point they can sell toilet paper at 50 dollars and ppl would still buy
I noticed somthing interesting about the slides. On the m3 pro slide at 5:10 ish they state it’s 20% more powerful cpu than the M1 Pro. The thing is the m2 pro was already 20% more powerful. Then I realized then dropped the power cores from 8 to 6 and drops the gpu from 19 to 18. So basically the m3 pro is just a m2 pro with new graphics technology and better efficiency
As an m2 pro owner, thanks for spotting this
Apple pulling a real nvidia here (rtx 3060 vs 4060)
Which is what normally happens with a process node change. Any efficiencies come from the smaller transistors. M4 will likely see a larger increase as the 3nm process will have matured and they will have learned a lot about it. / Just have to make sure they don't add a bus lane to it. /s
@@teg24601 yes efficiency increases as density increases and node size shrinks but they normally don’t lower core counts. If that was the way things actually worked we would still have phones the power of a iPhone 1 that would last a week between charges. What they have made atleast how it seems on paper is a product that has no discernible advantages in performance to the last gen of the same product outside of longer battery life and “ maybe “ gaming
The GPU is also listed as only 10% faster than the M2 Pro, so yeah it's seemingly barely an upgrade.
BIG NOTE: The M3 processor only allows 1 external display. Previously all MacBook Air models only allowed 1 external display and all MBP models allowed 2 or more. Not anymore. If you have two external monitors you need the M3 Pro or M3 Max CPUs. That is a huge reason to stick with M2 MBP.
really?? This comment should be at the top.
"But you only need 1 monitor, here's our 5k monitor to max out your Mac experience!" - Apple ... Right, so spend 3k on a $1500 laptop, then 4k for a monitor that realistically I could spend 1k on and get the same quality. Stupid appletax.
that is wrong. 13 inch m2 pro couldn't do more than one external display output as well. any device with the base m-series chip only supports one external monitor.
m3 is nothing different to m2, but we appreciate that apple added it to the mbp because it does lower the price a bit, but 8gb is still a crime
@@kahveciderinthat is correct, m3 is almost identical to m2 except for like clock speeds and some hardware improvements
The vibe I got from the event was "while this is all very cool but if you already have an M1 you don't need to upgrade, only upgrade if you are still on Intel"
Got the same vibe so not hyped at all haha
I sold a kidney and bought a loaded last-gen Intel MacBook and will still be holding on to it until the M4 or M5. I don't have great battery life and the fans sometimes blow but I can run x86 code natively in a VM and boot into Windows.
@@Pyrrho_ that is the one thing I did not like about M*, we used to have Mac at the office and just run a windows VM when necessary. With M1 being ARM, the drivers for the systems which we needed the VM for don’t exist for ARM so now I’m stuck with a PC.
@@catlikehana unfortunately no. As far as I was able to test, even if you use parallels you need to run Windows for ARM because parallels just passes through the underling hardware. For that reason you need ARM drivers for all hardware you want to connect to Windows.
That might have changed or there might be some work around for that but, I have enough on my plate without having to be the unofficial IT guy for the company.
Isn't that good though? Do you really want so much improvement where you need to get M3 from M1? Do you really wanna pay for another computer? If Apple is mainly targeting Intel Mac Users than Apple can innovate more with only Apple Silicon support
8:41 Apple really expects us to pay $200 for a 512 GB SSD upgrade when you can buy a whole TERABYTE for less than $100. Even around $50 if you're lucky for NVME. That's 4-8 times cheaper.
Yea I love my M1 Max MacBook but the baseline models on the M series are a slap in the face.
I purchased 4tb nvme for 160 bucks so theres that
Not just a whole terabyte, but a whole terabyte of literally the fastest drives available. I got a 990 Pro for $90 a few months ago.
I paid $600 for 2tbs in my m2 pro macbook At least the drive memory can be used as RAM with the unified memory architecture... cause i couldnt afford to add another $400 for 32gb of RAM
@@crosskunx what do you mean it can be used as unified? How do you enable that?
Imagine paying $1600 for 8GB of RAM and 256GB SSD... The M3 is nice and I like the unified memory, but I will stick to other laptops because of the unreasonable price.
256GB SSD and 8GB of ram is not even 100USD. I can get both of decent manufacturer, and get 512GB SSD for that price. I knew that penny cutting in pre-builds and laptops is everywhere, but this is basically, a scam.
They are pretty great value however. You just gotta accept the base config is just to market the pricer lower than it should be. And thats why its really forcing you to get a higher one. I wish it was different but their 16 ram 512 ssd isnt that bad of a deal once you start to compare with other laptops
Give it a year, and you'll probably be able to pick up a refurbished m3 with those same specs for 1200 or less.
You get 512 GB of storage, not 256 GB. But yeah 8GB of RAM for that price is insane.
@@robertkeaney9905 That price is still unreasonable, and storage and ram capacity that low will make the laptop even less usable by that time.
I jumped to Apple 3 years ago, when I purchased a 16" MacBook Pro with the M1Max chip and 32GB Ram 2 TB Storage, as most of my work is video and photo creation, what I have noticed in the past three years is that the performance gains over the Intel Macs previoulsy is not about benchmarks, it is about the experience, I can render a 1 hour 4k video in around 8-10mins, in the background while continuing to work with Lightroom and Photoshop, while playing music from UA-cam, while on battery ! and the battery still lasts 7-8 hours at this performance level, If I drop to general Office type work, it lasts 14-16 hours. But the biggest gain is that the laptop does not get hot or have a crazy fan and there is no loss in performance while working. For gaming I have a windows desktop, but I would not use this for work, so right tool for the right job ! 😀. Looking forward to seeing how these M3 chips fair.
“I mean, why would you make a new one that isn’t better?”
Nvidia: If i stand *really* still, maybe Linus won’t notice me
I’m hoping to see detailed explanations of dynamic caching. It sounds different from how consoles just have unified ram for GPU and system. If the available amount of system ram rapidly fluctuates then how would it benefit the application or its performance? If the application says it wants some piece of memory space, can the OS take it away and reallocate it as vram?
It seems they may have slightly misunderstood it? But I may also be misunderstanding it.
The idea is to have a real-time garbage collector so that new operations would not need to wait the same amount of time as before to start because of memory constraints. Currently, GPU works by sending batches of instructions and the memory allocated during the entire time needs to satisfy the most memory-intensive operation...this means that you might have situations where GPU is underutilized because there's not enough memory to push new instructions by reducing the effectiveness of parallel tasks on high CU counts. This should help schedule more operations for the same amount of memory at the same time because now memory is dynamic and not fixed per batch. I think that tightly integrated systems can make a difference but it won't bring universal gains in every situation.
They just described UMA with some improved algorithm of preallocation. Anything to advertise except providing you with more RAM. It would be an impact on AAPL margin! :)
I'm sure it works more or less like how regular RAM is committed. Modern OS' make use of free memory as disk cache to improve disk read performance. That free RAM can be allocated to the GPU driver, just like it can be allocated to the programs as regular RAM. Whenever a program needs more memory and has no free memory pages from within which to allocate, the kernel gives it another memory page and if it has to release memory that was reserved for disk caching it does so. But once memory is committed to a process, or now the GPU driver, that process or driver's memory allocator logic can hold onto it for as long as it wants (but can also give it back), with the exception being that under memory pressure the kernel may sacrifice (entirely kill) the process to free up its memory in severe situations. The only way the kernel would likely reclaim GPU driver memory without it being released by the driver itself, is if the driver crashes or if a process is using too much video memory it can be killed like it can be when using too much regular memory.
I'm confused if this is at the hardware, macOS, or library level?
>"things that matter"
>small storage devices
>laughable ram size
>absurd price
Yeaaaaaa, ill stick with windows
I was expecting a Half-Life 3 joke... or a joke about Apple counting to 3 before Valve.
Uhm, you been living under a rock the past couple years?
SteamOS 3 exists on Steam Deck.
@@igorlipinski91 it's called a joke... those are used to elicit a laughter response for entertainment purposes. Thank you for coming to my TED talk.
@@LaughingOrange Sure does.
It's smart not doing 3's, EA already knows this. That's why we'll never get Kotor 3, Titanfall 3, BF: Bad Company 3, or Battlefront 3. Don't be shocked if we see more rebooted or newly established IPs stopping at 2.
Really is scary, they have the balls to charge £4100 for 1TB of storage 😆
They really charge $4k if you want 1tb only?
And it's soldered in. For 2K, I can buy a set of those 20TB drives and shuck them into a nas
@@BMWROYAL On the UK site if you look up the 16" one you get a,
M3 Max
16-core CPU
40-core GPU
48GB Unified Memory
1TB SSD Storage😆
And for £4,099!, should be a 4TB SSD at least for this price. SSDs have never been cheaper.
@@BMWROYAL The upgrade from 512 GB to 1 TB is around 200$. The whole MBP 16 with M3 Max starts at 4000$ and comes at least with 36 Unified Memory and 1 TB of storage.
@@ray89520 oh he said they charge $4k for 1TB. Ok that makes more sense
Half Life 3 confirmed?
There's still one finger that Apple likes to leave out: Repairability LOL
Since the CPU, GPU, memory, and RAM are all integrated into a single block of silicon, repairability is quite limited in this design. However, this trade-off ensures that you get the best and most long-lasting laptop batteries available today. On the other hand, if a keycap happens to break, the good news is that you can easily fix it yourself..
@@sneilert Not even that, want to replace a sleep sensor so ur laptop actually goes to sleep? Nah u cant, because OF COURSE it has to be software locked for some reason
The sleep sensor is the screen now though, but yeah i get your point. Still things like that are way ahead of what a normal person will ever touch. And well, macbooks are for normal people..@@LatvianVideo
@@sneilert Nothing stops apple from making storage and other components including the battery easily repairable apart from their own greed, the pandering about being green they do while manufacturing piles of ewaste is disgusting. Sure the mobo with the SOC has to be a single component, I get that, but everything else doesn't.
storage is inside the chip.. battery can easily be changed with the correct bit for the 8 screws underneat and a heat gun to remove the glue..@@Eagle3302PL
The m3 Pro has the potential to be slightly slower in cpu intensive tasks than the m2 pro because even with each core being faster, the loss of the two p-cores is still a big hurdle to overcome.
Efficiency though, like cylinders in a car engine
@@eliasbutcher859the M2 Pro already has crazy good efficiency that it just doesn't matter at this point
@@eliasbutcher859I think that Apple should have kept it at eight p-cores.
If the new M3 chips are so much more efficient, then they wont have to lower the p-core count
@@twainrocks4771 I mean I wish they kept the cores too but these are office computers so there’s an appeal for even better battery life on all three but serious power in the Pro and Max for devs that need it.
@@twainrocks4771 i think they need to have the number up as much they can, i imagine this extra p cores will came back on M4, since it will be the refinement of the 3nanometer process
I'm so excited to pay 3000$ to run basic google chrome tabs!
Yea they too fast for the average user lmao
Disney + 720p, that's brilliant
@@itsthefortniteguyor they are the Supreme of the computer sector. Slap their logo on a rotting potato and people will stand in line to buy it, while price gouging.
@@emilyshabangThey are not a rotting potato at all. Otherwise, why all competitors like Intel, AMD and Qualcomm are desperately starting to manufacture their own ARM chips? Maybe these Macs are not that bad, huh?
@@emilyshabang yea just a potato, compare that to ur 20 year old laptop running windows xp lmao
8GB base model with $200 to upgrade 8GB in 2023. 😂😂😂
And yet my 8gb RAM m1 macbook air smokes any 16gb ram windows pc i've ever used for most light-medium use
Imagine how many people want to buy that extra 8GB on a Nvidia GPU... because unified memory is a shared memory, so it's also increase the GPU. Btw for basic tasks like internet + emails that 8GB is still fine.. so why should they force everyone to buy a 16 or even 24GB model when they are doing light tasks on it..? You can choose what you need..
@@diverman1023 Maybe stop using Windows PCs from 10 years ago and that changes reasonably quick.
@@diverman1023it wont smoke a 1500$ windows laptop though lol. A 3070ti would kill an M1.
@@TamasKiss-yk4st Whoever buys an M3 MacBook just for basic internet tasks is crazy and don't know how to manage their money.
I never saw this coming in my whole life….. @MKBHD saying apple event is meh; micro upgrades… and @Linus is extremely impressed 😂.
Was thinking the same
MKBHD only really cares about average consumers and wants to show them things they can relate too or understand, i feel a large portion of his fanbase wont understand and/or care about specs as detailed as these...
@@diegofkda199 Sonoma is already out, the OS is great. Universal control is great, etc. It’s what they SHOULD be focusing on since MacOS is fleshed out for this year at least. They need to work on iPadOS more.
Apple clearly wanted to scare Valve this halloween with the number of 3s in the event.
It still blows my mind they can get away with charging $200 for 512gb of storage in 2023 (512gb to 1tb).
A 1tb ssd is like 50 bucks, lol
@@switchdeck9164 that 50 bucks ssd isn't even close to what Apple offer but what apple offer it isn't also the price they ask. Lets not forget that apple doesn't use cheap memory or storage. They get those performance because they use the best or close to best tech in ssd or ram. In the end they know people will just use an external drive or just to for the mid spec one. The base line is pure marking to get those "starting at x"
Then just don’t buy it lmao. It’s an internal SSD in an Apple product. Would be surprising if they didn’t try to drain your wallet.
@thanos_dawn9189 Most games only need 8gb of ram. More ram is needed for people who do actual work on their computers, not just gamers.
@robotman011 I'm not going to buy it. I just find it funny that it costs so much even with storage prices so cheap.
Storage prices are what drove me to build a NAS. Base storage on new devices and keep everything else off device
The ammount of 3's clearly points to titanfall 3 that they are making in collaboration with Respawn to bring gaming to IOS
i took the meds on the 28th man but damn do i want to stop
@@arthorgaming6687 don't take the pill, it's how they get ya, believe
0:48 although I'm not using Apple Laptops right now (since I don't like macOS), those things that makes me really rooting for Apple especially because of M series chips. I'm tired seeing Intel, AMD, and NVIDIA pushing hundred of watts just for being slightly faster than previous generation. It's time that we go back to focus at efficiency again.
apple does have the benefit of ARM, which its a good deal more power efficient than X86-64.
Actually Nvidia has gone quite power efficient with their RTX 4000 lineup. Same with AMD with their 3D V-cache CPUs.
@@AM5artor Realistically the only thing the 5000 series would need to do is maybe a 5% increase in performance while keeping the power efficiency and slashing the price to become even more of a dominant force.
the 40 series are significantly more power efficient than the previous generation. In fact, the 40 series are the most power-efficient graphics cards today.
@@Coliflower185 yup. even amd will move to ARM soon.
"Here at LTT we're very sorry for our mistakes. But do you know who isn't sorry? Our sponsor for this video"
4:40 - Apple’s emphasis on “leaving Intel in the dust” in the benchmarks is also part of their preparation to likely drop Intel support from macOS in the next year or two, although the emulation layer will remain. Internally they’ll continue to keep Intel builds, but the cutoff feels imminent. Developers will be playing catch-up again, but on the positive side we should start to see even more killer apps and games going forward.
Don't expect Rosetta to stick around *that* much longer either, it only got a couple years past dropping support for the old architecture last transition. At least Apple developed Rosetta 2 instead of renting it from IBM like Rosetta 1, so the incentive to kill it isn't as strong.
@MrKG204When youre the best the past gets left behind unlike Nvidia scrambling to catch up.
@MrKG204 yes and?
@@hankagura5355 How is being the best remotely relevant?, people always need compatibility with older hardware and software. Removing that is simply shafting people.
@MrKG204 It's inevitable. Look at the Sonoma compatibility list. There's only one Mac, iMac Pro, supported from 2017. The rest are from 2018, only 2 years before Apple Silicon's launch. So we could be 2 years away from them dropping Intel Mac support entirely.
The way Apple charges a fortune for memory and storage, knowing your PC is pretty crap without it, reminds me of how o'brians sandwich chain with charges €2 extra for cheese, just so their base prices look at lot better. Oh the Apple model...
You either die a hero or live long enough to see yourself become the villain
getting the m1 base model back in 2020 was the best decision looking at the prices now. people said to me I should wait and stuff but here we are and my expectation was right - they just increased the base model prices. meanwhile I am very happy using that m1 machine for already 3 years and it honestly runs perfectly fine for the stuff i do with it (I disabled ssd swapping)
Same
All I wanted was the OS anyway. So I got a base Mac mini for $500 instead of $700. Gift cards and sale. I work in IT this is just a secondary machine for me and I just wanted macOS so I could learn things. Sure I wish I had 16 gigs of RAM but that's not worth their price so I live with eight and I have my $2,000 Windows desktop.
I got the M2 air. Pro MacBooks for sure are more powerful and runs cooler, but they are also overpriced. Air is just best value. It’s not “pro” but still chugs through 6k footage from my camera and 3D scenes like a champ even while running on battery.
Trust me u paid at least 4x more than you should for that laptop. Good office laptops cost like 400 dollars
What do you recommend to increase the M1 Mini storage? I only got 250 Gigs as well
@@royzevisionneur2045 get a nas. Very convenient for your home, and it can make sure it always has a backup so you never lose files to disk failures
Gotta hand it to you Linus, I know you’re not an Apple fan boy, and I don’t always agree with your takes on Apple (still think your vids are great) but you sure nailed it 0:00 - 0:55, I knew right away Apple did a real good job with the Macs when I heard you say this!
Linus promised us 3 segue's to sponsors and he delivered on three segue's.
1- Hetzner
2- LTT store
3- Backblaze
I really appreciate the four Wii Remotes near Linus. What a great console.
I’m still mad they discontinued it and never developed it further, the game interaction possibilities with the controllers were really cool. The Switch is just a normal controller with a screen in the middle, and Im really surprised they went with that concept since the WiiU flopped so miserably.
And with today’s technology especially better 3d tracking due to advancements in virtual reality, I would love to see how a console like that would look like today.
@@ItsMerle. The Wii motion controls were terrible, the mandatory motion part of BOTW on Switch is horrible, just like motion forced controls on the Wii, just using the Wii menu is a pain in the butt-tocks, there were some decent half-baked FPS games with motion controls, those felt like prototypes, I imagine they could do it much better now, but other than FPS games, motion controls should be left out of video games, they are gimmicky and horrible.
@@Wobble2007 that’s because the switch is not the Wii, and have you ever played anything besides FPS games on the Wii? There are some pretty cool games with great minigames & movement modes that use the motion control. Have you ever played Wii Party or Go Vacation? Not the entire Gaming industry revolves around you simulating massacring people
@@ItsMerle. I have tons of gems on the Wii in my collection, 99% of them are motion free thankfully, how does one simulate massacring people lol, sounds like a strange hobby.
Another cool take:
Have you seen the full price for the maxed out M3?
few thousands of $ for the 4TB SSD itself
For something that shouldn't be soldered
its an extra $1000 not 4000
@@jtestaccount2431Recently bought a 4TB 990 Pro... $300. Apple is literally beating you, taking your wallet, and leaving your corpse in an alley. Disgusting!
@@Demopans5990apple be like 12gb/s of pcie 5 isnt enough when they cant even reach it themselves
My 2019 i9 MBP has a 4TB SSD and 64 GB of RAM. Over $6K w/AppleCare.
1:15 Half-life 3 confirmed?!
Apple is the only company that makes NVIDIA gpus look cheap, oh hay 1600$ ONLY for 4090... how can prices this low even be legal
it is just absolutely shady that they charge so much for memory/storage and its not user upgradable either just straight taking advantage of their customers, im trying to stand my ground on not buying anything with stupid soldered on ram/storage but it looks like everyone is doing away with user upgradability 😢
Unfortunately it makes a difference with DDR5, nearly a requirement unless you want the same/worse speeds than DDR4 on the PC side. And with the unified memory on chip with Apple there is no other option. FAST DDR5 so-dimms just don't exist. However, there is NO reason for storage to be like this!
@@VM-lt9wlPC towers have DDR5 modules not soldered in. Is there something different about laptops?
It's worse now as it's also tied to specific SoCs. Need a lot of memory but don't need a ridiculously powerful GPU? Tough. You have to buy that GPU to get the memory.
@@VM-lt9wl They don't necessarily have to be using sodimms as the memory is integrated onto the motherboard.
Even then, it seems 5,600MT/s(which seems faster than DDR4 can handle) is available for DDR5 sodimms, which isn't much behind dimms.
@@DoubleMonoLR LPDDR5T is available with speed up to 9600MT/s. Its a different ball game than sodimms. But base M3 got memory bandwidth of 100GB/s that indicate 6400MT/s memory is used. I suspect it all about power consumption. 10 cm interconnect between soc and dimm is magnitude longer that 1cm between the die and memory package.
Love how Linus finds 36GB of max RAM on the M3 Pro impressive, when with a random windows laptop you can pop in 2x64GB for the same price that apple asks for the 36GB upgrade.
Single display only on a 14” mbp for $1,599? With all these amazing gpu improvements you would think they could support running a few displays off a thunderbolt dock!
and also 8gb ram for a $1599...hahaha
Power efficiency, performance and portability are all fine and dandy, but what about "upgrade-ability" and "repair-ability"?
Those are basically antithetical to Apple, and it feels like they’re training people to believe that’s inherent to why their systems are fast and why ARM is fast.
"upgrade-ability" only slow down the system.. just check the memory transfer speed on basic M2, it is faster than the PCIe 5.0 x16 slots where you put the GPU.. and not to mention even the 40xx series are only PCIe 4.0 x16, so just half of that speed..
It's similar to HDD vs SSD one of them have a lot of negative side (more expensive, smaller, shorter lifespan), but you still buy it just because of the way higher transfer speed.. Apple have 1200MB/sec in M2 Ultra, that is required a PCIe 9.0 x16 slot on your motherboard for GPU, and 24 slot/channel DDR5 for RAM to achieve, what is not avaliable currently in regular Windows based devices..
By the way the M series is just a doubled version of their A series chip, so even if we are call it a desktop class chip, it just still a doubled mobile chip.. and even the mobile chips are not upgeadeable..
@@TamasKiss-yk4st 1200MB/sec is nice, but have you looked at the gddr specs in the last decade? It is in Gb/s, and my gpu has more of it then apple has for their cpu and gpu combined XD.
@@TamasKiss-yk4st My RX 5700 has ~450GB/s of memory bandwidth between GPU and VRAM. The top M3 Max has 400GB/s of bandwidth shared between CPU and GPU, and the Pro/standard drop that to 150GB/s and 100GB/s. The Max isn’t bad for a mobile part, but it’s not an insane and impossible number unheard of in the PC space.
What you seem to be doing is comparing Apple’s memory controller against a desktop GPU’s PCIe bandwidth instead of the GPU’s memory controller, and also assuming Apple can dedicate 100% of the shared memory controller to GPU tasks.
You also seem to be attempting to use a single point on the spec sheet as a way to define GPU performance, which generally doesn’t map to actual benchmarks. The Arc A770 has slightly more memory bandwidth than the RTX 4070, but in practice that’s not at all an even matchup.
Simply because you can cherry-pick some good numbers from a unified architecture does not mean inherently superior to all modular components and is the only path to performance.
Everything aside "is m1 pro is going to be cheaper ?"
Should've given us locally-running LLM Siri. "Scary fast" realtime interactions with it if ever
Too easy for others to copy, updates too large, less of a "walled garden". Would be cool ngl, but they're not going to do it and most companies in such a position having decent training data probably wouldn't either
If you trust rumours then Apple is already working on something like that. Internally it's called "Apple GPT" (I mean, what else?) and it should be able to also answer questions about your private data like Health, Fitness, etc. That means it will run locally which tbh. would be kinda impressive. Let's talk again in 1 year and if I was right or wrong
That's software, complain during WWDC
Hold out for WWDC 2024, for reveal of next macOS and iOS 18
I thought siri already worked offline for basic stuff, put your iPhone in airplane mode and siri will set timers and such.
IMO, one of Apple's biggest issue is that it competes with itself when pricing and spec-ing out their products. They won't release a decent iMac because it would hurt the sales of the Mac mini, Mac studio, and the studio display. And upgrading to a decent configuration leaves you very close to the price of the next tier of products. And it starts to be lose outright to PCs in the same price range. It's the reason I've never pulled the trigger on a new Mac. The only Mac I've ever purchased was refurbished and was priced at a ridiculous discount. I brought it a decade ago because of work and it works perfectly fine to this day.
All true, but the main problem with the alternatives is actually living with Windows. If you do not mind the mess, and pigs house it became over the years, functionally and aesthetically, then it is ok. But if you see it and hate it, there is no other solution unfortunately than buying a Mac, no mater it brings some of its own idiocies. People suggest Linux often, but really this is not a solution for productivity as there is some software that simply can not be replaced with the open source.
@@BojanBojovic Functionality speaking, Windows is the best choice for everyone. MacOS is more aesthetically pleasing but more limited on a general scale.
@@BojanBojovicWindows is fine for most people.
@@lalnuntluangachhakchhuak5767 Most people are ignorant.
@@BojanBojovic I installed Pop!OS from a USB drive on my new lenovo laptop and It's been just as smooth an experience as the new macbook air I bought for my mom. But I get a touch screen, imo better UI, better cpu, double the memory, and overall much more value out of the linux on lenovo than the macbook air can ever provide. Also a nicer keyboard, and less bezel around the screen, the track pad is pretty much the same and the screen I like more on the lenovo because of the aspect ratio. On PoP OS any app teh average joe would use can be installed through the application manager, and updated too.
The only thing apple has going for it is the laziness and general fear of technology from the masses. Average joe thinks computers are magic and reading 1 webpage on instructions on how to make a bootable linux drive is too spooky for them to even consider.
Once I saw your Secretlab headrest upside down a few videos earlier I can't unsee it anymore
I never purchased a single Apple product, yet I keep watching these videos for some reason.
Same
@@dreamqore which in reality is not but u think u are
@@dreamqorewe get it, you’re 14 and never actually used one.
@@dreamqore Agreed. Apple's pricing on their products is similar to a loan shark.
Those "3" combos hurt our lord and savior Gaben so much 😢
11x speed increase over Intel Macs?! I can just imagine how much less painful dealing with Docker would be if I were sticking around my job long enough to upgrade my work laptop to the M-series
Can't wait to see how repairable those M3 systems will be, however...
Reduce, reuse, recycle. You repair it by taking it to an Apple Average Intelligence staff member, and they confirm it's stuffed, then give you a new one. Then recycle the old one. Repaired! At least, that's how repair works in Apple's eyes. They're using 'carbon credits' so they clearly don't care about the environment or consumers.
Very likely its going to be "Apple level replacable" meaning it goes straight to landfill when broken.
@@ridderjaim3 if they can do so without getting fined, they would. Won't be able to do that in the EU or UK and presumably not most US states but would they if they could? Sure.
@@jonevansauthorThey care about the environment otherwise they wouldnt spend tons of money for it.
@@hankagura5355 They are not spending "millions" on it, they're actually skimping on the product quality with the excuse of being "envinromental friendly", also they're starting to include less accessories with the same excuse. We all know this could make the manufacture process faster, they don't care about the environment nor they care about the customer
If they weren’t so money hungry, like making 8gb and 256gb the base model, and so anti consumer with all their stuff, I’d be ok with basic events like this. I’d be incredibly open to everything they do.
Yea honestly, 1tb should be absolute minimum
Have you even used an M2 on 8GB? Or are you making the assumption that its memory management is as shitty as Windows?
@@TheOfficialOriginalChadcope, 16/512 is the minimum
@@TheOfficialOriginalChad Unless you are just using this for facebook or very basic office work, 8 gigs is useless.
It's not JUST about having a powerful system, you need a welcoming ecosystem and to foster an environment that isn't hostile. Apple pulling support for 32-bit apps while they were still dependent on Intel was the point where my ability to recommend their products fell off of a cliff, to the point where they would have to score a perfect on whatever rubric I have at the moment... and repair is a mainstay.
Like, I don't care a single bit about how powerful and efficient the M3 Ultra Pro Max whatever is, if I have to replace the entire machine because I'm getting RAM errors, it's worth less than the air it displaces.
Conventional tower PC when its 32 gigs of RAM fails: up to $200 bucks, a couple of days maybe and boom, back up and running.
apple when its ram fails: "Hi, I need this serviced... I need to send it in and it can take 2 weeks to get to you, and it might take a month for you to even begin assessing it, for a job that might take a week, AND I'll have to wait 2 weeks to get it back?"
3 integrations within 10 mins + UA-cam ads wtf
3rd Gen is always the sweep spot for new technology. They've gotten all of their understanding done and can deliver a full developed and supported product. This has been true from the 3rd ge IPhone, 3rd Gen galaxy phone, 3rd Gen ryzen. Heck were in the "3rd Gen" for nuclear reactors which are actually fairly reliable.
1:55 talking of Intel being completely stagnant, why haven't LTT published a video on 14th gen? I get that you could just take the 13th gen review and re-upload it with some minor editing to replace 13th with 14th, but would have thought you guys would post a video? Not meaning this in a combative way, I'm genuinely curious
It was a combination of factors but mostly the board we tested on turned out to have under-performing firmware and by the time we could re-test everything the world had moved on from being interested in 14th gen (which took about 2 days) - LS
0:55 yeah you forgot price, they don't ever get that right with anything with the fancy apple logo. Just imagine how many more users they could have right now if they just didn't want a kidney for even their low end stuff.
finish the video
@@Putper I did, yeah he mentioned it at the end, but he mentioned what's important at the beginning and price wasn't one of them
All I'm waiting for is X Elite on a Surface Pro Like device.
Apple did great with M1, M2 and M3 are good, but I want to see what we can have on the Windows side
You probably will be disappointed, even if the performance is decent, the x86 to ARM transition kayer for Windows is not as goid as Rosetta 2 on Apple side. By the way all comparison in Qualcomm event had 4 efficiency cores, so all Intel or M2 cores what they showed was actually 4-8 power cores + 4 efficiency cores vs their 12 power cores.
The M3 Max 16 cores will be a 12 power cores + 4 efficiency cores version, but that is almost as powerfull as the M1 Ultra was (Qualcomm didn't even dared to show a diagram against the M2 Max..)
@@TamasKiss-yk4st For what I do with my laptop, it'll be fine. Even at the stage it is right now, it can be enough... I think.
Maybe windows 12 will bring something new here to complement what Qualcomm is doing
I just want killer battery life with enough performance ( and a bit more?)
@@TamasKiss-yk4stIt's essentially Qualcomm's first chip like this. If they're beating the base M2, then that's a major win for the PC side of things.
If games come to Macs (finally), then I'll never look at Win ever again.
@@casadogasparI think devs will probably keep focusing on a larger market
They lost me at 8gb of memory and 256gb ssd of non upgradeable memory for a pro laptop. How about an M3 mini?
My guess is the M3 mini will have a new case. That’s why it wasn’t released yesterday.
Same
I Cant Wait To Game on My New Apple PC.....
Oh Wait ✋🏽
You Cant 🤣🤣🤣🤣🤣
Was considering Apple for my next laptop, but the RAM and SSD gouge made it a non-starter.
have fun with that battery life and fan noise
@@TheGargalon Until Qualcomm and Microsoft finally get their act together, hopefully with the Snapdragon X Elite
@@rexsceleratorum1632 I just doubt they can pull the same level of optimization that apple is doing. They used to make both the hardware and software, but now they also make the actual chip. They will be kings of laptops for the forseeable future imo.
@@rexsceleratorum1632feels like we’ve been saying that for years now
@@TheGargalon mcbook pro whines like a whistle when you do anything but browse facebook on it, what are you even on about? Sure the air is nice, if all you're doing is watching youtube and arguing on twitter, people who need to get work done are gonna need that fan to go brrrrrrrrrrrrrr.
Really hope when this comes out you can test it against something like a top of the line razer blade. They run around the $4000 price point so it would be a good comparison against a base model M3 Max. If the performance is even remotely close then Apple may finally be a true competitor at a not entire ridiculous price point. Will still never own one but at least it not as outrageous as they usually are.
Ironically, it's because of Apple that everyone else is scrambling to create better systems. Their value has been slashed, too. It's under $800 for an i9-based computer that has 32GB of RAM, 2TB SSD, and is as compact as a Mac mini. We didn't start seeing these deals until Apple Silicon was dropped into the Mac mini and it started giving other basic computers a run for their money. Apple now has to catch up with this expected increase in competition. I still wouldn't ever own a Windows PC, though: my Apple Silicon Mac mini is a little powerhouse and does everything in virtual silence. The integrated graphics are also basically the best integrated graphics that exist.
@@icantgivecredit871 It has nothing to do with Apple and everything to due with Intel doing nothing for a decade. If you compare the M series chips to the AMD equivalents they really aren't that different, with the exception that AMD offers a much faster top end. Intel meanwhile is still throwing power at every package they make hoping to catch up in performance, that's why they're so far behind in efficiency, and why Apple exclusively compares themselves to Intel when they say "other PCs". Sure those efficiency numbers sound great, but what Apple leaves out in their marketing is the fact that the PC they compare to is usually twice as fast, if not more.
Apple computers have been far from outrageous, rather a good value, ever since they transitioned to their own silicon. Specially then you consider their displays, build quality, trackpad, keyboards, speakers and specially, battery life.
Yup, exactly. @@angeltorres7048
speak only after they could run any games,
even M2 Macbook can't run anything.
paying a big money for a compromise
“Which comes with a 4.5k display now” nah it already had that Whith the m1 version. GREAT RESEARCH LINUS AND CO!!!!
The Apple event was truly “Scary Fast”
I think this would be an incredible innovation for the computing industry and Apple's engineering team as a whole if their customers had enough disposable income to send their kids to college 20 times
I mean, they have enough to send Apple's kids to college... ;)
@@jonevansauthor Who's saying college is still gonna be important 30 years down the road :skull:
@@giakohi1239 it will be. Think of it as summer camp but for your 18-25 year old. They won't have much else to do so forcing them out of the house so you can have a life again is worth paying for ;) Costs will come down 'cause the robots will teach them and pick up after them. :D
@@giakohi1239its till gonna be you cannot have people in the medical or chemical field without college degree that would be the end of the world if that happens
I would agreee in rech since tech isnt necessarily to have degree
@@giakohi1239it will always be important, its just for what.
College will probably become more specialized with the major schools we know today all going away
Most Mac users just don't give a shit if they have to spend $200 extra to get a larger hard drive, they're just going to pay it, because of the 22 hour battery life, the cross-device ecosystem, the deep system integration, the consistency of experience, etc. I worked as a sales manager for Apple and I can tell you - 80% of Apple customers are looking at "should I get a MacBook Air or a Pro?" not "should I get a Mac or something else?".
I have a gaming PC, but I'm (rather obviously) primarily a Mac user, and PC users constanly try to convince me that PC's "are better" by citing a bunch of stuff that, to be honest, Mac users just don't care about. One thing that Apple is very good at is knowing what actually matters to their customers and not just padding out the spec sheets on their Macs.
What’s scary is how underpowered the new computers are for being at such a premium price point. The iMac, at $1300 for 8GB and 256gb, sounds more like it belongs big 2013, not 2023…
You’d be surprised how much macOS
memory management handles 8GB. I know I was surprised when someone told me I had been editing video on their 8GB MacBook Air.
Whatever metrics you had for “performance” on x86 or Windows goes out the window.
you also get a nice 4.5K display
It's a bit confounding. Rumors suggested the base could be 12GB for the M3 class.
@@TheOfficialOriginalChad I have an M2 Max Mac Studio with 32GB of RAM, and even using safari there are still times where my system is slow to respond. I regret not getting the 64GB model.
It's true that MacOS is generally much more ram efficient, and it's generally more RAM efficient with ARM cpus and x86 as well. But part of the way it does this is with really good swapping to the disk. Now Apple has pretty fast storage, which makes swapping less of an issue, but that will burn through the SSD's life over time. On my Mac studio at least I can replace the SSD, but on all the mac laptops and other mac desktops, it's soldered on!
But even still, when you consider how low the cost for 32 - 64 GB of RAM is now in 2023, there's no excuse to not include it on such high end machines! Same is doublely true for 1TB+ storage!
@@steve9377 for a desktop, it's tiny. Apple could have had a 27" 5k model, or even 28-30" 6k, but instead, here we are stuck at a tiny 24", and with no good CPU options. At least with the mac mini, you have a fair number of ports, and can use 3 monitors, with the iMac, you're limited to just one internal and one external monitor, that's sad. I've been running 3-5x monitors on my daily driver for the last decade or so, so the iMac isn't even an option for me...
When you factor in that the iMac is ~$700 more than the mac mini that's equally speced (once it gets M3), you can buy almost any consumer or pro-sumer monitor you like for that much! what's more, is then when your mac's SSD dies some day, which is will, you still have your monitor you can bring forward to your next build! The monitor I'm typing this on is on it's 4th computer after 11 years, still going strong!
If Apple could just drop the hyper-predatory pricing I’d be happy to grab a machine from them when the time comes for something new.
The “better” iMac model with 16gb of RAM and a relatively small storage upgrade would be awesome if it weren’t $2,000.
You can keep waiting for Windows on ARM while Linux users have been using it for awhile and are looking at the optimizations to the existing code. So, this time Microsoft is the last to market for ARM technology, but also note that Linux is the only platform supporting RISC-V -- another chip technology that is the only to be open source architecture. This could make RISC-V a fast growing and lead to a huge shift in devices.
I’ve been using a 16” M1 Pro MacBook Pro since it came out and can’t even fathom needing more performance than that computer offers. Apples generational improvements are impressive but once enough people have migrated to Apple Silicon, it might be hard to convince them to upgrade at regular intervals.
Yeah I’ve got the base M1 for $500, I think I’ll keep it but these are nice.
I'm having M1 Max primarily for somewhat RAM and CPU intensive stuff. Only thing I *really* would want is more RAM, but on Apple price points I rather upgrade roughly every 4-5 years... so let's see if they offer 256 GB of RAM at that point on top configuration. It would be hard to reason why I would need more for a long while. (Then again, workloads shift new possibilities open, but I don't believe they shift that much in my case.)
When have people ever upgraded MacBooks at "regular" intervals? I am upgrading my 2016 MacBook Pro (which I paid over $3.5k for) to the new M3 MacBook pros (I ordered mine yesterday). So I used that one for 7 years, and it worked great. I don't personally know anyone who upgrades their laptops "regularly". When you pay over 3 grand for a computer you use it for a long time.
@@timtebow777 Frankly if you have measurable value for full-day sessions without a charger, including things like 13 hour flights without excessive battery budget planning it is definitely worth the effort upgrading to Apple Silicon based Macs. Even otherwise, if one spends most waking hours with laptop open the cost of buying one or two (work+non-work) every five years is relatively small expense per usage hour.
Upgrading every 1-2 years, well, that is harder to argue being sensible spending.
@@timtebow777 Some companies and universities do but regular users don’t. The university where I work has an upgrade plan for qualifying faculty and research staff so they buy a new computer each time the service plan expires on the old one (every 3 - 4 years). As a regular user, I’m going to have to think really hard about whether to trade my computer when the warranty expires and it’s still worth something or keep it until it’s useless. It will be many years before the computer is useless.
I just watched the segway to admire the Alexa (apparently LF or 35) and Signature Arri prime lens, casually laying on the backgroud. Is that new camera gear of LTT or a rental for higher value production? I doubt is a rental, and rather a new LTT toy, but having a own Signature prime is whole new level. Do a video review of it please! I loved the RED water cooling videos.
Yeah, I totally agree. That casual +100k worth just laying on background on sponsor is just flex... I love it... Wish Im able to affort my own at some point in life
I think it was more shocking to see that Apple shot the whole event on an iPhone 15 Pro Max at the very end of the closing credits.
the comment I was searching for! That Alexa.. such an easter egg!
Great vid Linus. And Very Funny setups for the in-line ads.
The M1 Air that I bought second hand for $500 bucks a week before the M2's were released is the best deal of any computer I've ever bought. for my use-case at the time. I think people were dumping M1's before the M2 announcement. Not realizing the M2's would underwhelm.
It replaced my MBP Pro (Intel, a few years old). I've never looked back. However I have bought a few more monitors, wireless keyboards etc... to sprinkle around where I tend to use it. Work, home, etc.
My M1 Air has never bogged down from the processor, but the 8GB RAM frequently hinders. I want to leave so many RAM consuming items open. Even the 512GB drive is no problem with the iCloud.
I will never buy another machine again without 16GB+ RAM. My current 8GB RAM limitation will propel me faster into another machine than any other factor. Even tho I've lived with it for 2 years. Luckily I can now propel into a used higher-end M2 as people unload them, or maybe an M3.
One interesting fact about this Apple Event is that they filmed the whole thing with only iPhone 15 Pro. It's an amazing camera on a phone!
It's about editing, not the camera.
@@SubjektDelta I don't know what does editing have to do with this. Every official video gets edited for sure. But how many official events have you seen taken with a phone on android side?
That's why Linus still carries an (older) iPhone purely for pictures / quick video clips alongside his android daily driver. Apple does pride themselves on the camera quality. I remember their big push around the iPhone X days with all these small/indie films shot purely on iPhones.
I use a framework 13 and a custom widows tower, but I can not deny how impressive recent M-series Macs are. Apple is really leading the game here (on price too lol)
Sorry, price? Lets try ungodly setup - rtx 4090 (1.8k) Highend 12 core (600$) Additional dodads like motherboard, storage, power, case, monitor(could be reused) (600$). It is roug equivalent of the max setup(just a huge bit better). And we left with 1k$ to fill steam library or something.
Am I missing something? Maybe RAM, but I think it is worth while next price drop to buy full 196GB.
You are really misunderstanding Apple's business model if you think they are even pretending to be price to performance competitive with PCs...
@@ViktorRzhI believe the original commenter meant 'leading on price' in the more literal sense, as in Apple has high prices
Gotta have those big numbers man, price included
Man, people are so into hating Apple that they didn't even get the joke xDD
I swear Apple acts like they invented titanium with all these commercials.
it was the best advertisement for an iPhone I have seen. The Event all being shot on iPhone for the first time and people not noticing is really impressive
This enables companies everywhere to make bigger number better but without all of the hard work of making the number bigger better
they forgot to add all the x's and numbers that lead to ground breaking performance. smh.
Apple makes storage so expensive because they want you pay for iCloud
I have a windows laptop and desktop due to it being the only system I know how to use well, and I love them both... but damn it man, power management on battery is a hassle with the laptop. the performance to battery life on MacBooks is like something out of the future for non-apple silicon. the absolute best I can muster is around 20w of power draw (at idle!) on a 99Whr battery, hoping of course I don't have to do anything intensive.
Honestly its insane the amount of people who just act like battery life doesn’t exist and only compare the cpu power lmao
@@Seysande yeah exactly. Granted I don’t have an efficiency-focused laptop, but also what’s the damn point of e-cores on an intel CPU if they don’t help with battery life, even with the dGPU disabled? Very annoying
I'm blown away by the battery life on my M3 Pro MacBook Pro. With web browsing and some UA-cam watching the battery only drops about 3-4% per hour.
I was desperately expecting a titanfall 3 announcement 😭
Apple could have just announced Half-Life 3 there...
Valve would of been a little bit confused
Even these informative videos have noticeably improved in quality. The script sounded much more playful and less robotic.
What I learned. Apple is still extremely overpriced and anti consumer/ anti self repair and upgrade friendly.
Except for storage there is nothing you can do to upgrade, the Processing Unit houses everything on a single die, you cannot upgrade it without replacing the whole die
How much of an issue is repair when they’re this well built? And being overpriced - if that’s true their sales would suffer because markets aren’t stupid. So much of what you are saying is actually a thinly veiled insult to Apple’s customers not Apple itself
I want to switch to Apple, being a musician looking to expand DAW literacy and get my computer in the same ecosystem as my iPhone, but the memory and storage prices are so ludicrous that I would rather the fun of building an equivalent PC and deal with the shortcomings (yes there’s many benefits too I’m aware, the point stands)
While I dislike their OS and won't use Apple in my personal life (still have to use it for programming at work), you have to admit Apple's inhouse chip design is industry leading. I was shopping for a phone the other day and Apple's benchmark results on Geekbench make the rest of the industry look like they're 2-3 generations behind in single threaded performance.
I'll admit that ARM does top notch work, and that Apple licence it for a reason. They don't even own a fab for anything at all and yet they have all the money in the world so they're really not that into tech.
if you just look at Geekbench results you must also be amazed when a 1million dollar car does 0-60 in less than 5 seconds....
@@jesusbarrera6916 but only on three out of ten racetracks, and the steering wheel doesn't work the same way as any of your other steering wheels, and you're not allowed to play Queen in it, just Justin Bieber or make your own choice of tyre. All the components are welded in place so they can't be removed and replaced by your choice of mechanic.
3nm with ray tracing is absolutely wild, shit was unimaginable 3 years ago.
Hopefully more companies make more portable devices like this a reality.
$7000+ laptop is insane
I feel terrible having been forced into a situation where I had to buy a mac a bit more than two weeks before this event.
well only 2 weeks ago, you are still within the return window.
You can still return your purchase
@@rebicul 14 day return policy. :/
@@eissbott "a bit more than" - I'm on day 17 and Best Buy's return window is 14 days.
I am returning mine that I bought 11 days ago.
Base model MacBook pro should have 16GB RAM and 512GB storage according to todays requirements. Especially when RAM is not upgradable in MacBook. 256GB is way too less storage space for that price.
I don't have anything productive to say here, the pillow being upside down on the chair distracted me way too much.
Should be giving a minimum of 16gb / 512gb. but overall looking solid
im using the M1 Pro 16gb / 512, I was thinking off trading in for the new black colour, I didn't know M3 pro didn't offer 16gb, fking crazy for that price.
0:09 Amongu-
I just upgraded to a 1440p monitor from using 1080p all of my life and man can I see the production quality that goes into these videos. Not every creator is pumping out videos above 1080p 60fps.
I'm a windows and embedded developer on a windows machine. My couple year old Dell i7 laptop with a badass 4k OLED touchscreen gets just shy of 2 hours on its battery when I'm on a Teams meeting. It drives me crazy. Watching this stuff makes me want an M3 MacBook Pro, just for the battery life. I'm tired of constantly being tethered.
The m3 would me amazing for your use case. They last a really long time on battery, are really powerful (unless you're gaming), and have really good build quality. Only problem is they're expensive. I'd just get a m1 or m2, more than fast enough and cheaper
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The m1 macbook air was the same speed as the m2 macbook and and most of the time the m1 would win unless you spent a lot more money on a hard drive because the storage was on one chip instead of 2 for the lower storage option. Idk I'm fine with apple 800 for the m1 macbook air was great and I have no complaints. But I'm not spending more on the new ones they are to costly for little to no improvement.
me two days ago 'ah i love my m1, i'll stick with it'
my m1- *screen breaks*
me- *suprise pikachu face*
Will buy one again when they can actually get genuine game development. I can’t keep separating a hobby and productivity when for the same if not cheaper price I can do both.
But damn I miss how simplistic and streamlined they are.
Yeah I personally don't buy Apple products because of their cost and lockdown. But there really is no denying their designs are amazing and their eco system work flawlessly together.
i think the thing worth mentioning was apple mouse, trackpad and keyboard featuring lightning port still 🤡