Film Theory: Disney OWNS Your Face! (Disney Deepfake)
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- Опубліковано 25 лют 2022
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Theorists, do you ever worry that someone will STEAL your face? Now, that may sound like some weird science fiction kind of question, but it may be the future. With the rise of using technology to de-age celebrities or bring them back from the dead, like we've seen happening with more and more frequency in Star Wars, it poses some BIG concerns. Theorists, we are diving into the weird world of deepfakes and what it may mean for the future of the entertainment industry and beyond.
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#Disney #StarWars #LukeSkywalker #TheMandalorian #BookofBobaFett #Deepfake #Deepfakes #Theory #FilmTheory #Matpat #Trailer
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Credits:
Writers: Matthew Patrick and Bob Chipman
Editors: Dan "Cybert" Seibert, Alex "Sedge" Sedgwick and Koen Verhagen
Assistant Editor: Caitie Turner (viridianrosette)
Sound Editor: Yosi Berman - Фільми й анімація
I’ll be honest, this is frightening to think about, imagine someone manipulating a deepfake of yourself getting in trouble with the law and you get imprisoned for it.
at least dna can't be manipulated yet 😅
i think there will porbably be counter measures in the future
@@recluseren yet
This whole situation is weird. Just Some Guy without a Mustache is back? And deepfakes are new.
The consequences would be nothing short of unlawful, unjust and outrageous.
I know this is serious and all, but it's hard not to imagine the deepfake concept becoming so mainstream that a person can pick which actor plays which role in an existing movie such as streaming Endgame but setting every role to be played by Don Cheadle.
Edit: Well, this blew up.
Screw that make him dave chapelle n8w THAT id watch
I want avengers endgame but everyone is robin Williams
@Gerniyye______🍅 please stop
Dude, if this technology got so advanced that each individual viewer could select their own cast for a movie that is already out. Going back to watch a remake of Iron Man and saying "You know, my buddies went with a classic Robert Downey Jr, but I think I want to see Tom Cruise do it. Maybe we'll use Tom Hanks next time for laughs." Choose Your Own Actors.
We should already NOT be believing everything on the internet. This isn't a jump.
Disney is actually really shady when it comes to 'saving people's faces.' I don't know if it's still in there, but a few years back I applied to work at a Disney Store. A STORE. In a Mall. Where you buy little costumes for kids and stuff. There was a whole section of the contract that basically said if for whatever reason your picture was taken while you were doing the INTERVIEW, not even for being hired and working there, they could use your face for advertising. You had to sign off on it before you were able to submit your resume.
Crazy
This is unfortunately a very common practice. Many companies have been doing this for YEARS, and even some institutions like schools (usually higher education) and medical facilities in certain occasions. This really needs to be changed. )=
"we don't scan them for an archival process. It's for reference later." That is LITERALLY an archival process.
I remember hearing once years ago that Robin William's will states that he doesnt give permission to anyone to use his likeness no matter how advanced the technology becomes because he cant say weather or not he would approve of whatever his likeness was being used for.
Robin Williams had the right idea, apparently!
unfortunately that has never stopped disney.. remember how they spurned robin when he was still alive? also there was a contract that disney had with the actor who originally voiced king louie in the original jungle book and supposedly the contract said since the character was named after the actor that the character could not be used again or something like that yet they had king louie in the jungle book remake all be it he was voiced by christopher walken, but yeah.. i may be wrong in some of my details but i'm sure you can find some stuff on it by googling.
This is all becoming The Congress with Robin Wright!
but people shouldnt have to specify that in their will. companies shouldn't be able to use anyone's likeness without the person's consent, and if they are dead, it shouldn't be used at all.
I pray this is true
I know this isn't the point at all, but I'd like to point out that shortly after Mando season 2's finale, someone made an improved version of deepfaked Luke, and then they got hired by Disney/Lucasfilm to do the deepfake for Luke's appearance in Book of Boba. And I think that's pretty neat.
Edit because I've gotten multiple comments: I'm not talking about Corridor Crew. The person in question goes by "Shamook"
Dang soldier look at all these clankers in your comments
So many bots
Hey they could have just stole the model
There is rumor that the appearance of Luke in Mando season 2 was kept on the DL from... Certain execs... And that contributed to the clunky visuals. But that it got another group a gig because of how well they did it is awesome.
Also @goldenpro10 I'm digging that Clone Wars reference.
Wow replies are fricked up mate
I don't know why but I think Disney might "somehow" bring Stan Lee back to the MCU just for the tiniest of cameos. While he was alive, I assume he had to the scans too. Probably multiple times over the course of production for those movies.
I believe they said they’ll do that for future movies even though Stan lee said after he’s gone he doesn’t want Disney to use his likeness in future Marvel films
@@meep3476 i mean if stan lee explicitly said that he didn't wanted to be used after his death they can't use him, unless of course one of his family members gives the permission to do so to the studio. In which case if his own family is not respecting his wishes far be it from a corporation to respect it.
@@ishansharma2463 I don’t think Disney really cares that much about it’s actors tbh
@@meep3476 no i don't mean care if he said no they legally can't do to. Until of course like i said above.
This is all becoming The Congress with Robin Wright!
This is suddenly really relevant considering that Hollywoods top actors have gone on strike partially to ensure better safeguards protecting them from AI.
This is such an excellent and controversial take. If studio productions do eventually turn in this direction, the art of editing will completely take over and replace the art of acting. The nuances actors bring to their characters. "Best Actor" awards will be moot.
lol this was a crazy rant. not real.
@@AnimeBronx you sure? It's literally happening
Nuances*. Although, I'm sure plenty of Hollywood is filled with actors who are nuisances lol.
@@trippinbawls88 Thank you for the correction. I agree! 👍
*The Game Theorists IS GARBAGE!*
*Here's the proof*
ua-cam.com/video/cAQxPSwM4h0/v-deo.html*
The real scary part of this is at 13:44. Some actors have ethical lines that they would never cross that with this technology a studio could MAKE the actor cross that line. This introduces a lot of moral questions that any actor should be asking and putting in any contract they sign going forward.
The first person I think about is Zendaya, she has in her contract absolutely no nudity, and since she is so young by the time she gets older or passes and the technology is there, can her past stipulations still hold up? Or can they decide to cross a moral boundary that she wouldn't do in person?
@@LaCrownedGamer sounds illegal
@@cayrumps3593 would big studios actually care tho?
Crazy how much more relevant this has become in the year and a half since the video came out.
This video was sobering until 13:50, where the Disney exec said "we try to appy ethics to what we do." Then I realized this was a comedy. Chapek's Disney doesn't even try to apply ethics to their business decisions!
This is all becoming The Congress with Robin Wright!
How about Looker 1981 by Michael Crichton it devolved quickly :)
I thought Bob Iger was C.E.O.?
@@pbjent When I originally wrote that comment, Chapek was CEO. Now Iger's back in charge.
I think Disney is testing the line of how far they can take this before they get push-back.
Generally laws are made for stuff like this after it is taken too far.
Yeah, i guess they will start by saying they could use this tech to avoid costly reshoots, then they'd probably created a new face like how they do on that site ( this person does not exist) probably as a minor character and so on
There's a lot of issues that have come about from how quickly evolving technology opens up new possibilities that have yet to get any new laws
This is a but more in your face than, like, NFTs, the kind of people who decide the priorities will recognise the possible problems with Hollywood not needing real actors sooner than a lot of other things, but I'm still wary about how far it will go before something gets finalized
What law is made for this?
@@thunderb00m might as well say everything in the movie is fake even the characters.
But what if instead of writing a law, you get a "care package" from Disney instead
In Rouge One's defence Carrie Fisher died the day after the movie came out, that was just the most unfortunate timing for that deaged scene
She even said in an interview before Disney bought Lucas that her likeness as Lea belongs to George Lucas
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ua-cam.com/video/NZAmFXAMf70/v-deo.html
We actually got the news notification the exact moment the credits started rolling. It felt wierd...
Also for furious 7 the movie was dedicated to Paul walker and he died during filming
This is the perfect example of the statement, "Disney owns everything."
The thing is actors will never be completely replaced for quite a few years, maybe 20 years, because it is so hard to make a virtual person look real and the amount of work for the editors to make a whole fake cast would be too difficult and time consuming as of right now. But still, this thought is scary as it is completely possible in 20-40 or so years
It would basically be animation
Yeah pretty much
Huuu...
I mean...
ua-cam.com/video/861gfPVmgdc/v-deo.html
it was almost a year before this Film theroy video.
No, the time is today dear FilmNerd, and it's only a matter of money.
Unfortunately, animation is known to cheap out as much as possible...
They COULD do perfect virtual actors today.
They just don't for multiple reasons, money and "boiling frog" being two of them.
It will cause people to get bored of movies and other media. I wonder what will happen then?
But actors aren’t meat puppets. They have their own ideas and artistic contributions to the role they play and the end result of a scene. Thats why motion capture looks so much better in video games using real actors than without it. It gives it heart and makes it more engaging and interesting.
And those actors and actresses are one of the main reasons why people go to watch movies! They want to see their favourite people doing a terrific job. It's rarely actors/actresses' fault that movie flops.. But bad script or bad directing.
Yeah I guess AI isn't really smart enough to actually be the same level of creativity that an actor can be 🤔🤔🤔
🤣🤣🤣🤣
But... that's exactly what the video is saying. Relatively speaking, this is still new tech. Of course having real actors will be better for now. And I'm sure we'll still need actors to give a good basis for deepfaking in the next generation, too. The worry is that it's only a matter of time before having actors becomes a waste of money, because why pay millions to get a 50 year old Leonardo Dicaprio who's getting too old for all this... when you can just deepfake him in for free? Eventually AI will also be able to replicate the creative flare and artistic contribution an actor can give.
Great point. I think it's unlikely the future MatPat is describing is coming as long as actors are being hired to mocap games.
I remember this being a topic of discussion 20 years ago. The notion that, one day, there would be no physical actors on screen. All of them would be digital in some form. The idea was laughed at. Yet here we are.
To be fair, with 3D-/animations we were there already "just" with voice actors.
I think companies wouldn’t want to use up millions of dollars animating all of those actors and redesigning them
But hey that’s just a hypothesis
@@QuintarFarenor That isn't the topic here. This is about creating, digitally, life-like facades of known actors in the future, including the voices of them.
It's OK all ideas are laughed at til they become a reality
Just imagine the technology becoming so available. people will literally make films in their rooms all by themselves
It's actually really scary. Thanks to you MattPat and all the Team for the effort you put into your videos
7:11 Matpat: “One that was on the verge of a industry crippling labour strike”.
Years Later, we are having another labour strike that is threatening the movie industry.
"The only thing scarier...is taking a risk on something new."
Franchises aren't the problem. Legacy characters, cemented in the public's mind, are the problem.
I can agree with that. If people weren't such fanatics about this or that movie, or this or that actor, then Hollywood wouldn't keep recycling the same thing over and over again. Just end The Terminator franchise. End the Indiana Jones films. End the endless horror movie remakes. Keep making Star Wars and Marvel movies, but don't tread over old ground. Give people something new to fall in love with.
@@rokeYouuer Well that's the point isn't it? It's scary from a studio's point of view to develop new content. Look at the amount of book-adaptations and recycling of content -- studio prefer doing them because them have historically worked. And since we have an oligopoly, even if you don't have anything new in terms of concepts, people will still consume, watch, and stream it (simply because there is a limited number of pool of novel content).
Seems like at some point these legacy characters begin to transition into modern day mythology.
No, greedy/lazy corporations are the problem
@@unsavedprogress1419 The problem does indeed stem from greedy and lazy corporations. They're the ones who are making the decision to double down on legacy characters in the first place.
The scariest part is that this is less of a film theory and more of a film explanation. In all likelihood not even 10 years from now practically all of the characters in live action projects are going to be digital. The only way to determine if an actor is really acting is going to be if there’s behind the scenes photos of them doing the work on a set
Behind the scenes photos .....which can also be digitally faked. Huh, I guess there is no way outta this.
It actually started in the late 1980's. Morphing was the first time. Actors were asking back then if they had legal rights to the use of their "persona" and if they had any right of refusal. The fear was that say you are a highly bankable Tom Cruise or even lesser character actor and someone does a budget cut crappy job with your persona diminishing your marketability. Thta's serious stuff. Virtual Actors were called Avatars at first, by gaming people, and it predates Cameron's use.
Like Looker in 1981 by Michael Crichton totally saw this coming :)
I really appreciate how film theory has evolved for matpat. As someone whose watched him from the early days of Game Theory, I really appreciate how he is tackling some more serious real world research here in a way that spreads the word about issues that go unnoticed. Game theory is great for fun conspiracies and Food theory is still mostly joke content, but I feel matpat here really hit it on the head at film theory with a good mix of serious and humorous videos.
There definitely needs to be a law against the dead actor thing.
i've heard of a right to be forgotten, i think in the eu maybe, but dont know any details
nah people shouldn't own the right to their likeness, because things like twins and doppelgangers exist.
Thou shalt not bringeth actors backeth frome the dead.
I agree. Maybe having disney asked them first
Or at least a framework for compensation so that it is so expensive to use dead actors that no studio would want to use them unless it was vital. Maybe you could set it up so the last pay they got when delivering that role is what a studio would have to pay to their estate.
As someone who has grown up wanting to be an actor in movies, this is really a terrifying concept. Studios will no longer need new faces because they will have all the old ones that they can just keep reusing. Also, most major film studios won’t want to risk the success of their movie on the popularity of a new actor. It is definitely a cool concept but I think there should be limits to how much this technology is used. This is just my opinion however and you are free to disagree.
A good point.
You could check out the movie The Congress from 2013. Robin Wright plays a fictional version of herself who is late to the new industry standard of selling her likeness to movie studios (in exchange for never being allowed to act again). It gets quite psychedelic and odd maybe halfway in, but still worth a watch.
One thing, deepfakes sucked. The effort into having a good enough deepfake is not worth it for most studios. Only disney and with its legions of toy buyers want to try to milk the nostalgia as much as they can. Try watching a play. Almost nobody cared about unknown actors, but a good play is still agood play.
I know. It's really scary and I don't like it.
The actors are not popular just because of their face, the acting itself it's important. Getting rid of actors just in favor of deep fakes is not very viable, it's more expensive (because they have to pay the artists and the equipment to do the deep fake, that requires work too) and also, they would still need an actor for the mocap.
The only advantage for that would be to have a face that other people could find more relatable. However people that choose which movies watch based on the actors usually is not because they like their face but because they like either the acting or they trust that the actors would not work in a bad film.
However, after few movies with deep fakes that fail to deliver in those aspects, people would stop falling into that trap.
If you are reading this and thinking that I'm overestimating society and people is stupid, keep in mind that people who choose to watch movies based on the actors are at least moderately informed about films.
What you really need to explore with this is the lawsuit on Back to the Future Part II, from actor Crispin Glover (George McFly). He sued because in the second film he was replaced with another actor in heavy makeup. If I remember correctly he actually won the suit.
but Shatner and Nimoy lost theirs against DS9
he sued not because he was replaced but because his original performance still made it into the movie, despite the use of a double in heavy makeup
There's also the question of what line, if any, could be drawn since this is unmarked territory. Imagine Disney wants a kid cast in a movie. Underage acting laws are strict, so they decide to deepfake. What stops them from picking the likeness of a young kid off social media and shoving it in a movie?
Disney is out of control and needs to learn it's place. It already attempted to trademark Day of the Dead before and then Norse Mythos, but now they're trademarking the full body images of real life people and putting them in a digital library to use later on without the original person's consent. Not only is this deeply disturbing, disgusting, and messed up, but this will eventually lead to Disney no longer needing actors of any kind to push out half baked movies or shows.
So they no longer have a right to call it live action cuz let's face it it's animated
It's also 100% illegal. YOU own the copyright to your body. Your face, Fingerprints, Voice, Footprints. Everything about you is your copyright. If these actors did not right a Contract selling/giving that Copyright away, and doing so knowingly, it's 100% Copyright Infringement for them to have that copy illegally
@@Jirodyne they obviously did though...
I really want Disney to go bankrupt
*its (not "it's")
As an actor technically in training I have to say that this somewhat terrifies me. The truth is that these are amazing tools that as MatPat said can be used to extend an actors abilities just like other special effects. But I fear for what this change will do to the future of acting as a whole. Why would anyone want to risk losing money by gambling on the popularity of a new actor when they can count of the long time fanbases of fantastic actors that died a long time ago. At this rate you could take an actor when they were an adult and when they were a child and have them star in the same movie. This makes the career of acting harder than it already is and essentially the same as oil barons, if you weren't born into this family of acting or publicity then you just aren't an actor.
End up with a single person like some Eddie Murphy movies where he was like 60% of the cast.
I agree, but even when this happens we will still have live theater I hope. Also, I'm planning on acting when I get out of school so how did you get to be an actor in training?
You should be sure to add “deep fake ownership” rights to your contract when you start getting hired, giving you control over how your digital self is used in the future
In this hellish scenario, one could still be paid to act, but their faces wouldn't be known. A deepfake needs to be put over something, after all. And it's much easier to deepfake than it is to animate a whole person when it comes to avoiding the uncanny valley.
@@bobcake8904 Yeah, you know what studios do when you put that in your contract? They fire you/don't hire you.
And that's before we talk about the fact that even if it's in your contract the legal supports don't exist to enforce that.
The ONLY way that strategy works is if you already have a massive name, a lot of money, and if everyone else in the industry around you is doing it too.
This is horrifying to think about, and I feel like Simone’s plot would happen IRL if this rate continues and isn’t stopped. So there needs to be a MASSIVE overhaul and iron-clad ethical rules to make sure there’s still a need for genuine actors.
but, disney cant just stay with the same actors, we dont not only want the character but we want the improvs and the relationship and relatiblity we feel with the actors. A movie isnt a movie without real humans with real feelings.
You know, seeing these bits of de-aging in context doesn’t bug your brain so much but when you’re seeing all the clips back to back to back it really emphasizes the uncanniness.
I feel like people should own their likeness by default as if it were an IP, a trademark, or a patent. So you can license out your likeness, have it accessible by anyone, or never let anyone use it. You should even be able to transfer the ownership rights to anyone or declare in your will that you give the rights to your likeness to a family member, a company dedicated to you, or leave it to the public domain. You can even sue if someone uses your likeness without your permission or uses it in a defamatory way
Sure. Because there's no way people would ever abuse those rights.
The fact that you have to license your own face now is so creepy
This is kind of how it works. If a company like Disney tried to use a celebrity's face without their permission in a movie, that celebrity would probably sue and win. When dead actors have been "resurrected" so far, the company doing it gets permission from that person's family, just as any company would get permission from an estate to use a dead person's copyrighted material.
So…. You think people should turn their faces into NFTs?
@@CubedTaco1 NFTs are completely different from this omg
The upside is that this will make live theater way more important. Or at least it’ll be the only medium where physical actors are important.
Synthesized voices are starting to become something to be aware of in the voiceover industry as well. General AI voices are not quite there yet, but for lower budget projects and genres? Sure. It will be wild to see how this technology improves and effects on and off camera acting and post production, especially if the higher end tech becomes more accessible and affordable.
You should check out the UA-cam channel sonantic, they are the guys who did the Val Kilmer voice over documentary. It’s not too far off anymore
7:22 The Mario movie so far is marketed on the premise of “Chris Pratt is so cool”.
I would argue people care more because "Mario" the IP vs Chris Pratt the actor
@@na3rial IP.
Chris Pratt is proof we are taking the IP seriously.
your forgetting seth rogan is dk.
So far the extent of the marketing for that movie has been announcing some voice actors, and said actors making some minor comments. I'd say there really hasn't been a marketing push for the Mario movie yet.
Lol. No I’m pretty sure most people will see it because it’s a Mario movie not a Chris Pratt movie as much as I love the guy
What I don’t understand is, Mark Hamill is a voice actor. Surely they could have had him demo the lines, get the right inflection, and let the Young Luke Bot mimic that line reading. Kind of like how Ellen McClain would demo her lines for GLaDOS then touch them up as they were synthesized.
It would have sounded better, it would have helped to train the bot in case Hamill became unavailable to do it in the future, and it would have been a cute marketing opportunity to have a “Hamill cut” and a “Luke bot cut”.
Yes, that would be better, plus everyone wins. We get to hear Mark Hamill again, the creator of the bot trains their bot, and Disney makes money. Also, you could run the bot to train it against Mark's speaking patterns, and you're right it would have been a cute marketing tecquince.
Even if they just used some random person off the street to read the lines for the bot to mimic it would have sounded better.
It's so obviously robotic. Don't get me wrong, it's good for a fully digital voice, but still very far from sounding "right".
It’s probably because Mark Hamill I’d one of the few voice actors who can name his price and Disney wanted to pay him little as possible
It's a combination of reasons.
the first is the "boiling pot" argument they want us to be acclimated with the sound of a synthetic voices as well as test and improve its usage.
The second is the changes of time. Luke sounds different back in episode six, his current voice has changed and reflects his age. If you want an example of how that can impact character look at the original and remade crash 3 villain oaku oaku. Completely different sound and impact for each and it's due to the voice changing over time.
Ellen McClain's voice for glados was just turned monotonous in editing.
It's kind of interesting to me that it's Disney and Star Wars doing this. The last time I went to Disney World, I noticed a lot more... interaction? with the rides, probably due to magic band tracking. During Star Tours specifically, the face of an audience member was integrated into the ride, for example. It's making me wonder if they might be permanently recording the likenesses of tourists. Think about it- if they really were doing that, and if this technology continues to grow, imagine how much money Disney would save on hiring background extras for movies when they could just recreate the faces of some randos who were at Epcot last year. Legally I don't know if they would be able to do this, but it's still interesting to think about.
Man! I used to joke around saying that if Disney, Google, and Facebook all worked together, they could easily take over the world. But this makes it feel too real.
We gotta fight back
I think movie-wise the most creepy thing can be that we could have a movie with John Wayne, Heath Ledger and Tom Holland all looking young. I don't know if I am up for that.
It's said that Star Wars is really a Western set in space. It would be so cool to see it done with John Wayne and some of the iconic character actors from Westerns.
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Tom Holland is already young, what you talking about lol
@@TheOriginal_Unaleska Yeah, and he would star along side two people who are already dead for years. That's what I am trying to say
@TheOriginal Unaleska someone doesn't know what 'all' means
See they said you can't tell the voice of Luke was synthesized and that may be true. But I definitely was able to tell something was off about it. The best way I can think to explain it is the lack of variance in tones felt off? I had a hard time focusing on what was happening in Luke's parts because I spent the entire time trying to figure out what was wrong with his voice.
Finally! Someone else gets it, the voice just rubbed me the wrong way it was just subtly off.
I got that just from the clips here. I didn't put two and two together, but I definitely thought they'd "de-aged" his voice or something and that was just a side-effect.
True but the tech will only get better and more convincing
I could immediately tell the voice was fake. The voice sounds similar to how voices would sound in old movies where the microphones weren’t be good. You can tell if you listen
@@StellaPinkbird I got that too, and I've only seen the clips shown here. It was very stilted and lacking in depth and emotion in a fashion that isn't really acceptable in media today. It felt off, and when I was told it was fake, it clicked.
14:19 actually frogs being temperature sensitive means that they will sense it when the temperature increases even by the smallest margin. Only humans have this feature of gradual adaptation which is pretty symbolic when you think about it
5:30 Sounds like what they try doing for a certain corpse on strings to make him look more youthful as he blunders about going on about cornpop.
This feels wrong. Imagine if this technology goes in the wrong hands like what if someone makes lets say Jim Carrey say that he hates all his fans and basically make my favourite actor look like a gigantic jerk. The actors defiently need to give permisson to movie companies if they are gonna use their faces. Or else it would be just that they dont matter at all. It would be like their cartoons. I have one question. Are these actors even being paid by the companies using their face?
This type of deepfake already is possible and exists, tom scott made a video about it and he states "as of now you can no longer trust a video of somone unless you also trust its source", its even possible to do this with public figures such as world leaders
Good question. And as a person who would like to become an actor this is just scary thinking about when u die people can do literally whatever they want with ur name
imagine the actor trying defend themselves telling people that its not them, yet no one believes it thinking this technology isn't possible yet
I think this is going to be a much bigger deal. Think about it... the most convincing form of proof there is (video evidence) can no longer be taken at face value. When you can't even trust your eyes anymore, what *can* you trust? I mean, I know there's quite a bit of technology designed to authenticate files and whatnot, but I'm not sure it matters much when the general public doesn't know or care about that. I feel like this is probably something that's going to need to be legislated. And as we all know, politicians are _amazing_ at writing bills on technology they don't understand in the slightest.. so this will be fun :)
Edit: forget about acting, has anyone considered the impact this is going to have on the legal system? We're going to have to rethink a lot of stuff (imo)
I completely agree
That's terrifying. Imagine a world where no one shows their face scared that somebody may use it to get them in trouble.
Edit: Oh my holy, I've never seen this many likes on any of my comments, thank you so much
I know right
Sounds like the premise for a new sci-fi dystopia novel. Everybody wearing masks and using voice modulators, maybe even training themselves to take on two different personas: their outward-facing one, and their "real" one.
But then the question would come up, of the value of your real persona compared to your outward persona, seeing how your outward persona is what you use to interact with society; it's the name people recognize, the voice and mannerisms people like, and the actions and stories that can be monetized and applied consequences to. What would be the point of a "real" persona if your _real_ real persona is in fact your outward persona?
I'd write this story, if I had the motivation.
@@joshualowe618 man that sounds sick ,I'll read the story please write it!
or alternatively a future were the face as a method of identification no longer holds any form of value. the same way we now dont accept an ID if the face of the person holding it doesnt match up, in that future we might not accept a person with the right face unless they can provide some other means of identification. a genetic sample or a personalized password or something. that is something that i could actually imagine existing in the not so distant future. i dont think i would like to live in such a world, but i can see far more horrific outcomes than that.
Everyone is already wearing masks, time for Step 2...
That’s probably one of the most terrifying things I’ve heard of now
Dear Matpat, I have been I have been watching the old Little Mermaid TV Series and I couldn't help but notice that Sebastian the crab seems to know a lot more about humans than he likes to let on. From knowing the name of ships to recognizing gates to starting his own calypso band. he was raised around Jamaka. I would like to see you do an episode on it please.
My major question is, once this process is perfected, would these actors even be compensated for using their likeness? Because if you can eventually do this without a mo-cap suit as anchor points, I don't imagine there would be anyone to pay for the labor.
@@keigentv2357 Spotify didn't monetize piracy though, they just provided a product which was better than Piracy. The general population is fine with paying a fair price for what they consider a good product, while the music industry was struggling hard with actually providing a good product, it was also expensive. Piracy was just a better product and was an easy choice when there were simply no other viable options.
Heard similar thoughts about game of thrones back when hbo nordic was a thing (their streaming quality was quite poor back then). And people would rather download it than watch it through the service they had access to.
There would still be the VFX team to pay and at the moment that work is very time consuming and expensive.
Someone's still going to need make it. It's not going to be as simple as telling a computer "Make this person do a backflip" And even if it were somehow that simple, it wouldn't be a case of "nobody gets paid for this labor" it would be a director having absolute and immediate control of a scene so they can make it look as good as possible, doing a backflip is nice but it has to be at the right time in the right spot with an entire movie's worth of plot and other scenes around it, which would take work to make regardless of how much is automated because that would all be a creative endeavor, so maybe one person could make a movie without any actors or stage designers or whatever, but it would still be a monumental task to make it any good due to the sheer number of details required.
DO A BARREL ROLL AL PACINO AI FACE!!!!
Al Pacino barrel rolls his eyeballs creepily!
It would just be a animated movie at that point.
As a kid, I used to think that if humanity could somehow achieve a level of CG that is so life-like and flawless, would there ever be a need for actors again?
Scary to think we are closing in on that future
I think a quirk many actors have is that they are not perfect.. they have the ability to improvise and such. Technology, because it’s so perfect, can’t really do that if at all.
I mean there are digital books but people still buy and read none digital ones so I guess actors won't become useless (this is my personal opinion)
@elene chaduneli yeah but using their likeness without any respect to the living or dead is absolutely disgusting and unethical
Actors are still needed to drive the performance of animated characters. The synthesized voice for deepfake Luke obviously isn't perfected yet, and they still needed a person to be photographed in costume acting the scene out as a base for their deepfake face. Applying digital effects over another actor's performance is the typical method of reviving dead actors' likenesses.
We're already at a point where computer effects can make photo-realistic fake humans, but we're a long way off from a computer also being able to generate a full acting performance from nothing. Even in the far off future where computers may be able to create realistic performances, we'll probably STILL have humans controlling those computers to dictate what the performance is. So instead of an actor giving a performance, you'd have a human with a different job title using software as a tool to create the performance of many characters. Kind of like how animators use software to create animated performances right now today.
I have to say though, they definitely haven't completely gotten it right yet because in certain movies, you can obviously tell who's cgi because they literally look like a video game character standing along real people and it doesn't look right.
As soon as I Tarkin I was amazed. I thought this was an awesome idea but they need to take great care with this. As long as they get permission from the actor/actress or if the actor/actress has passed away then they need to get permission from the family to use their likeness. As long as they do that I’m okay. Now if they start replacing all actors/actress’s and use computers then I will probably have an issue with that.
What’s the most concerning is in the inevitable future when companies start using the “it’s just a deepfake” excuse.
MOANING SOUNDS beautyzone.cam/Sofia Sofia is a beautiful girl. 🔝🔝🔝🔝🔝
He's the person I love, he's my light
day. The way the music flows and sounds
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Omg these bots
Honestly I won't be surprised if with the rise of this deepfake, the industry starts making an increasing amount of graphic violence and r@pe and child s3xual content scenes (e.g. euphoria) bc the only excuse better than "oh but the actors are adults so it doesn't matter if characters are underage" is "oh but they're just deepfake CGI"
@@mdy7953 and there's already evidence of that being an issue: animation (mainly anime) "Shes really 1000 years old" "its only a cartoon, they're not real kids" God I hope humanity falls apart before deepfake cp becomes mainstream.
@@donutchan8114 It won't. We all know it won't.
Is it just me or that young Luke stunt double looked pretty passable as the real deal.
@@jovanka---------1814 who asked
@Beatrix 💫 what. Makes you think I care
That's because it makes the deepfake process easier.
@@fisherhallett8256 Sadly they are basically bots. They don't care either. Report them and move on. Not even worth responding, because I think the programmers can take that as 'interaction' and actually consider it a success.
Agreed. I tried to load up the thread to see what other people chimed in about, but the bot-spam is real. It's always helpful to have your double look as closely like the original as possible, but you knew that. I definitely agree, that they did a pretty darn good job of "finding a guy". If he hadn't already been sucked up by Disney Conglomerate International, he could have probably made a good living off of being a Luke Impersonator, or something.
MatPat sounding like GladOS in the intro was not something I was expecting but it’s freaking cool regardless
Honestly, as much as I’m an advocate for technology, it just reminds me of how Disney doesn’t really do 2D animation anymore. While yes, we should embrace new tech, we shouldn’t just ditch the old stuff. But it’s cheaper to hire 3-D animators and CGI artists, who don’t have as much union backing as 2D animators and makeup artists and costumers (at least from what I’ve read). And the same applies here: it’s cheaper to just use CGI deepfakes of a famous actor than actually pay them, and it’s safer to use CGI deepfakes of a dead actor than to hire someone new to play a beloved role. And… it breaks my heart. Actors are people, and should be given the money, and credit, and autonomy that they deserve. They’re not action figures, they’re not just their characters, they’re human beings, but their likeness, their voices, their souls? They’re being sold to the highest bidder, and it’s honestly disappointing. I hope that as we move forward, the entertainment industry stops being able to sell on nostalgia trips, and that this nonsense is pushed out. It’s not about technology, it’s about respecting people.
That theory about how Walt Disney froze himself instead of dying is sounding a whole lot more plausible. Maybe it wasn’t cryogenics but a series of photos to keep his likeness “alive” until Disney could figure out how to do this perfectly…
Walt Disney died in 1966, i don't think pictures that old would be good enough, mainly due to image quality and the lack of knowledge about what kinds of pictures are needed for this stuff, if his body is frozen somewhere, a digital double could be made by taking pictures of the corpse, but then what's the point, what are you going to do with walt disney in 2022?
@@Smileyreal well a series of pictures alone might not be too reliable... but death masks/casts on top of those pictures
@@Smileyreal amd what wouldn't you do with Walt in the modern day. Imagine going into Disney Land/World and getting an ever evolving message from the founder.
Have a digital tour with monitors of Walt telling you about the original visions and original areas of the park, and then take some creative liberty when it comes to the new stuff
Or, and this is my last part, imagine creating a Walt Disney AI. Personalized responses where you can see Walt, and ask your own questions and get answers that weren't pre recorded
They got that statue of him in Disney World, if that's accurate enough, they could scan that. Really though talented CG artists could re-create him if needed.
Matpat needs a Netflix theory series I would binge that lol
Edit: why did the bots swarm my comment LOL
They would probably cancel it after he wants to make a theory about streaming services lol
Bruh these *bots* 😳
You know the comment was fire when literally all the only fan bots start spamming lololol
welcome to flix theory
The OA is a Netflix show with a mind breaking second season finale. Particularly its referred to as "the fake cancellation theory"
I would say matpat should cover it but alot of fans have bugged the actors about it. Almost to the point that it's harassment, he shouldn't fan the flames but I recommend checking it out
5:00 don’t forget how the first fallout game sometimes used clay figures for some of the talking heads, I think.
This is exactly one of the themes of the stageplay I produced early this year (with the help of a government grant). I wrote the script based on 2 short stories, one of them I wrote it back in 2005.
Fisher talked about this. She talked about toys being made in her likeness having anatomical parts that did not belong to the company. “They own my face not my 🐱” and she was right… there is a line
What is right and wrong
Without permission is always wrong.
Many of these actors did not give their permission.
Many would love to have Cameos in other films, but I think they would not want to overshadow rising stars.
Those actors should push for a law
Fisher who?
@@abhrajitdhar4628 Carrie Fisher who played Princess Leia
This is all becoming The Congress with Robin Wright!
@@tourmelion9221 in DS9 Tribbles episode Shatner and Nimoy sued over the fact they were used without pay as per the original contract of the production. They lost as it was called a new production with extended archival footage. This may the way they start the legal battles when they start using the characters in whole new ways.
I was shocked you didn't mention Crispin Glover's law suit over the unauthorized use of his likeness in a film. That was a prototype for the situation we're in now.
Yeah, me too.
That is the problem when you own a character and his likeness, but not the actor. They decided to go with the same character but use the exact same likeness of the actor that no longer gets paid. If I remember correctly they had taken a face mask of him and used an aging makeup. This has serious consequences because any company can take your face and later on decide to use THAT instead of hiring you - the real person.
MatPat predicted qui gon jinn cameo in Kenobi. Crazy stuff
Ckuld you please do a video on Maya and The Three is love to heare all the lore you can dig up on it!
It's interesting that you seemed to mention Disney as the only one actively prepping for this, considering that I would assume High Quality Full Body Scans would be quite expensive, both in technology to create them, and in digital storage space. Unless an independent company comes along and gets permission to store the likenesses of a bunch of actors for anyone to use for the right price, I feel like this is only going to be concerning for large businesses with legacy media properties.
Disney was called out because it's one of the few companies that we _know_ do this. And more and more companies are being folded into the megacorps all the time are less and less smaller and independent studios and its becoming harder and harder to start one. Yes, it's not totally bleak, we've all seen some truly spectacular work being made by individuals and small groups on places like UA-cam. But large, long, well publicized works are still very much the domain of the big guys and, increasingly, the big guys alone.
"t I would assume High Quality Full Body Scans would be quite expensive, both in technology to create them, and in digital storage space."
Whilst this technology is in its infancy and prohived expensive now, unless the law on this is airtight, soon after the technology becomes studio mainstream, cheaper "good-enough" copies would be available soon after, ended with the iPhone/Andriod app available from your phones app store.
This is really interesting. I think it gets ethically dubious once the person is dead to use their likeness, so I wonder if the studios will start avoiding using specific actors faces at all? I would feel much better about Disney using a face forever if they just made up the face from scratch. You could still have actors do the movements and stuff, and the characters would never die. It would just mean that the actors don't get famous, because the editors do the magic instead. I think that would be okay, but I don't know how we'd transition to that.
Like in drawings, "old" animated films.
I mean, that kinda already exists. AI specifically to create 2D images of a persons face that doesn't exist totally is a thing, and there are systems for taking an image of a person and creating a 3D avatar from it. Not too far of a stretch to slap the output of the first system into the input of the second. BAM, infinite randomly generated people. Want to make them older or less facial hair? There is another AI for that sort of thing that you can use between the previous two. Generate a random face, tweak it as needed, then create the 3D avatar/scan.
@@andreyrumming6842 I think he meant was "How can we transition from real humans to fake humans?".
That still leaves voice. I wonder if you can just mix different voices to create a new one or just entirely make on from scratch.
@@XIIthehangedmanXII voice replication is getting there, but it's still not perfect.
I got chills when you said about the wandavision casts
The best way to fight this as an actor would be to have your lawyer release a digital copy of you to the public if you are ever used digitally in a movie. Or better yet everyone uploads a digital copy to the public domain. That's the only way actors can keep their value acting in a movie
Given how off digital Luke's voice sounded, they'd be better off just casting real actors. Of course they could one day figure out how to code emotion into dialogue which would be pretty freaky
Have you seen how fast deepfake technology is advancing? With how much money these companies are throwing at developing it further, you can expect it to only be a handfull of years before it becomes indistinguishable to the human eye or ear.
In 20 years actors won’t have a job anymore cause the tech is developing soo fast
Give it an year and you wont be able to tell the difference
You don't need to do any of that, you just need a person to imitate Mark Hamill's speech and then with software you can replace his voice with Mark's voice. They just used other older technology like they did in Mandalorian. That's why in Luke's second appearance the deepfake is superior.
Just so you know the "ownership of likeness" issue goes back decades, before having anything to do with deepfake tech. Companies/studios owning a person's likeness was used for a lot of things, such as merchandise. It's in most contracts for anything filmed, even for actors in commercials.
Does anybody know the name of the song that starts at 4:20
Edit: the name is through the smoke - brookii
a great theory as always
you should give a look at the flim called "Mom", it is kinda creepy, but imo it is worth giving it some look at it, since it has a lot of symbolism (apparenly) and vague scenes
BUT HEY, that's just an opinion
Man, and I thought that Disney being obsessed with live action remakes and never being reigned in when they buy out their competitors was bad. It's really quite annoying how much of a free pass they get to do whatever the heck they -_-
It scares me that companies might start deep faking every actor, and keep doing so even after their deaths. Can you imagine how the families of the actors would feel?
Coming from a technical stand point I don't see this happening ever! The amount of work you'd have to do and how much it would cost to create 1 photo realistic character and believeable voice for a whole movie would make the process completely not worth it. Either it's fully hand animated which will take a heck of alot of time, effort, and money, or there is still an actor being paid to be the body double, then you have to make sure the body double's acting, delivery of lines, body language, chemistry with other characters/actors works well for who they are trying to replicate, and if they're good enough to do it flawlessly then that's also gonna come with a huge price tag. In the end getting the original actor in the first place is still going to be the cheaper and prefered method, I can imagine this (especially deep fakes) being used for characters of actors who have passed away or for deaging, but I highly doubt it's going to replace actors completely in the industry.
You would think so, but... Think of how long it takes to make AAA games. The time, the money. It will be worth it. Think of cyberpunk 2077.
-1:04 if you pause right here and shake your screen, you can see the grey text jiggle.
Interesting and scary concept. The ethics is the problem, and one without an immediately obvious solution. No matter what, the idea of public domain PEOPLE is a hard pill to swallow. On one hand, think of the historical benefit of being able to use a deepfake to get a better idea of the people who create history, maybe even run virtual "what ifs" of alternate histories assuming personalities are kept accurate and used respectfully. On the other hand, my body outliving me and being controlled by another... that is a body horror setup in the making, and one that first person is really the only way to process the gravity of the situation.
Excellent episode. This goes beyond our entertainment and broaches ethics in a unique, rarely discussed field!
Let's all be serious, that *"I knew you'd come back "* From Ghostbusters was emotional.
*Sad* Emotional.
I was watching another video of yours when I saw an AD that let you do exactly this, except just with the face, FOR FREE. It was higly unconvincing though
It's not really fair to call out Carrie Fisher as a reference to someone who is deceased being deep-faked. She was very much alive when they did that. The actor who played Grand Moff Tarkin would have been a better example.
"Giving us small doses until no one realizes how weird it is." I've encountered this sort of thing when talking about video game graphics. It's funny to hear people talk about how "fake" something looks because it doesn't have things like motion blur and other effects which are artifacts of cinema using crappy cameras. Some of the comments were just like if you see that in the real world when your walking around you need to have your eyes checked.
I find a little weird how certain camera angles in Breath of the Wild have lens flares, as real life lacks lens flares.
@@greenamber9827 Yeah another great example. I hate lens flares as it's another artifact of the camera that people see in games and think, "Oh that looks realistic.".
I wanna look at the screen and feel like I'm looking through an open window into another world. I say open window because another effect they do which I don't like is rain drops on the screen. Sure that's realistic if your looking out of a window and water is hitting the glass but you are following a character around in the world your not holding a glass in front of you as you do it. Plus all that blur hides the games actual graphics. When I'm walking around in the rain there isn't rain drops running down my eyes causing blurring effects like that.
YOOO!!! I've been asking how di they de-age for so long glad I decided to binge this channel and find my answer. Thank you so much
Hey Matt. Do you think you could take a look at the needlemouse sonic creepypasta?
I don't want this to happen further.. its already bad enough that we rarely get sequels if the movie doesn't do well in box offices.
I'm surprised that MatPat didn't mention the lawsuit Crispin Glover filed against the studio for using his image for Back To The Future 2 without his permission and how that changed the screen actors' guild collective bargaining agreement ever since.
Yeah that What I was thinking
MOANING SOUNDS beautyzone.cam/Sofia Sofia is a beautiful girl. 🔝🔝🔝🔝🔝
He's the person I love, he's my light
day. The way the music flows and sounds
is extravagant and fun. Loo is
icon, legend, beautiful girl, princess, inspiration,
a star. I could go on and on, understand this.
I love NBA Loo.#垃圾
I love the portal voice in the intro :)
I'm surprised you talked about simone and not "the Congress" ,2013, which is actually about this about this very topic
Unless they signed a contract I don’t think Disney can just use someone’s face without somebody suing
MOANING SOUNDS beautyzone.cam/Sofia Sofia is a beautiful girl. 🔝🔝🔝🔝🔝
He's the person I love, he's my light
day. The way the music flows and sounds
is extravagant and fun. Loo is
icon, legend, beautiful girl, princess, inspiration,
a star. I could go on and on, understand this.
I love NBA Loo.#垃圾
@@meganfox_____832 ok
You are lucky for not having a dumb bot in your comments, look in the replies of other comments
Not if you're dead
In the case of things like Star Wars, while there's still a lot to talk about ethics wise, I think tech like this overall does become beneficial for the stories. Star Wars has been told out of order for decades. Since not everyone is going to read the books and comics, if they're gonna get stories out there that take place between stories we've already seen, this helps a lot. For those of us who are huge Clone Wars fans, we just got to see Ahsoka Tano, Anakin's only apprentice, who he treated like a daughter, finally meet one of Anakin's actual children. These stories make sense in the grander sense. Is live action Tarkin weirder than Tarkin showing up in Clone Wars or Rebels? Sure! But, I think, so long as it's done properly, it can be a huge help to things like this.
That being said, I think full films like this would feel hollow. Cameos and certain characters being brought back is one thing, but a digitally de-aged Ghostbusters 3 sounds horrifying. 😂
It's all just hollow fanservice. We didn't need a deaged Alex Guiness to play Obi Wan, they just got a guy who looked enough like him and was a good actor, i.e. Ewan McGregor. The only reason studios are doing this is because it saves them money and fans just want to see *insert character here* meet *insert character here* . Casting a new actor to play a younger version of someone works just fine and it has for decades of film and TV. This just feels like stepping on the graves of dead actors who have no say in whether or not their corpse is resurrected for a cameo to make fanboys go "oooh" and "aaah". It rubs me the wrong way
@@inyrui Even "recently", they didn't CGI a young Harrison Ford for _Solo_ ; they got a younger actor to play him. And for all of Solo's flaws, the casting wasn't one of them.
@@Mega-Brick exactly, I didn't mind that he didn't look exactly like Ford, I thought he did a fine job in Solo, and personally it was my favorite film out of all the Disney SW films, even with its flaws. I hope they don't start making this "deaging" thing the norm
Or people could just watched non photorealistic animations but nah
Absolutely not, this is a breach of privacy! This is taking people and making their faces a sellable object!
Thank you for being so right and so thorough.
apart from the rights issues and distasteful applications, it is an insurance policy for companies in case of untimely deaths. Paul Walker, Brandon Lee, Bruce Lee, Heath Ledger, John Candy, Philip Seymour Hoffman. Good or bad is a question, but having the option is something
Luke in the book of boba sounded really lifeless and emotionless. If Disney wants to make this whole deepfake actor thing work then they need to bring the soul into it more than anything else.
My favorite example of this was that one character in the hunger games. The actor had passed and they hadn’t finished filming. You could barely tell it wasn’t him
Wait who??
Edit: I searched it up and it was the heavensbee actor, I had absolutely no idea :o
Mat Pat I think you should do a video on the Netflix show disenchantment. It has a lot of mysteries to be solved and it already has 5 season
this feels so dystopian wth, i had no idea that this stuff was ALREADY happening
Decades from now I wanna see game theory hosted and written by an AI and MatPat cutout is a digital AI MatPat
MOANING SOUNDS beautyzone.cam/Sofia Sofia is a beautiful girl. 🔝🔝🔝🔝🔝
He's the person I love, he's my light
day. The way the music flows and sounds
is extravagant and fun. Loo is
icon, legend, beautiful girl, princess, inspiration,
a star. I could go on and on, understand this.
I love NBA Loo.#垃圾
What’s up with these bots????
@@antaresm1.5iab-ib93 Ironically proving that ai can and will be used to be an absolute nuisance on a video about virtual actors taking over.
Then he can get vacations I hope he has days off. I would like to see that too. Why do most comments have links it’s ofd
Funny how this theory came out hours after Corridor Crews' VFX artists react to the Luke Skywalker deepfake scenes and to see thre different viewpoints of the technology. It's really interesting to see how far the tech has come and yet how far it has to get basically flawless deepfakes.
MOANING SOUNDS beautyzone.cam/Sofia Sofia is a beautiful girl. 🔝🔝🔝🔝🔝
He's the person I love, he's my light
day. The way the music flows and sounds
is extravagant and fun. Loo is
icon, legend, beautiful girl, princess, inspiration,
a star. I could go on and on, understand this.
I love NBA Loo.#垃圾
He actually predicted the strike, he was on point with everything
3:08 Couldn't say so better myself....