The IKEA Group - The Story of How We Work

To create a better everyday life for the many people: that is the IKEA vision. But, what exactly do we mean by this? How can a home furnishing company create a better everyday? www.IKEA-usa.com
We believe quality and design should be affordable to many. We use the five elements of "democratic design" -- form, function, quality, sustainability and a low price. So instead of thinking outside the box, we got rid of it.
At IKEA, we want to inspire people to create the home they dream of. Follow us on a journey from home through design, supply and distribution to find out how they come together to create quality products at low prices.
To us, creating a better everyday life for the many people also means making a difference for the people and communities where we work. This film lets you know more about how.