The irony of woke ads is they don't feel inclusive. Coverage is almost always limited to blacks and lgbt people. Little people, disabled, elderly, and many others are rarely included.
No kidding. They also said, "delete the ordinary " in the ad. So it almost seems like they don't want ordinary, "normal" people. I guess they don't want me either because I'm pretty ordinary. That's okay though because I could never afford their cars anyways. Wouldn't want them if I could.
But that's because the whole woke movement isn't inclusive at all. The most popular woke topic is oppression of blacks and transgender. You never hear them fighting for anybody else's quality of life, support and opportunities. While all other groups of people are still facing discrimination and unnecessary adversity.
@@madisonthorpe1049 People who buy Jaguars are looking for a status symbol, and this screams virtue signalling. They don't drink bud lite like us plebs. It's their mind set.
The problem with commercials like this is that they only speak to a very small percentage of people. The majority of people just find them really cringy.
Right? It's just weirdness. Why not show a normal gay man with his husband or something? No one finds this colorful disaster as something they can relate to.
@@alyasfukename3355 It's just Prog propaganda. The goal is the slogans and the people...not the product. And ironically is not working. It's SO lazy and dumb at the same time.
"Who dressed like that?" Very '90 Milan fashion show, retro futuristic . Don't forget that the target audience is the 40+ "sex in the city" crowd, and what is safer then a oiled up, chippendale, gay guy. "I'm so progressive, this is my one gay friend", he even dresses like the stereotype. "with his husband or something?" breaks the fantasy, he is selling fashion accessories, not cars. And thats why its gonne flop hard, fashion fads have a lifespan of maybe 2 years. Go design, build and produce cars in that short of time, gonne be hillarious outdated.
@@Ilive_420 Actually, I saw the guy who did this and he's gay. All he could talk about was the "new direction" and how he wanted to work at a car company. Too bad that his "vision" will likely kill a brand that has existed for 100 years.
As a car nerd, it's important to say that Jaguar actually aren't selling any cars right now. They ended new sales of every model in the lineup (except the I-pace EV for fleet & business customers only) this is because they are "going all electric" so they decided to kill all of their internal combustion engine cars without having the electric replacement models ready. According to Jag themselves, the new EV models won't be on sale until 2026. Basically, now, they're a car company that's not going to be mass producing cars for about 2 years, so it comes as little surprise to me that they thought this advert and rebranding would be a good idea. Absolutely ridiculous decision making across the board.
Ah, so the covered rock is representing the unveiling to come. Marketing to their target audience, who would know this, and eager to virtue signal. It makes more sense now, thanks.
I thought it was going to morph into a car or maybe was a car covered by an odd blanket but no. It's just a rock and completely unrelated to any car. Just like everything else in the commercial.
As a long time Jaguar fan and collector, my grandfather would be turning in his grave over this. I remember when they removed the Jaguar hood ornament and he wouldn't stop talking about how horrible of an idea it was lol
So a car ad with no car… if you didn’t tell me this was a car ad for jaguar I’d have no idea. What’s funny is the slogan is “copy nothing” yet they copy everything dei pushes
They copied certain fashion brands (Balenciaga) to 100%. If they wanted to copy nothing, nowadays, they could have just shown a normal family driving in a car. Wife, husband, 2 kids. That's something I havent' seen in a long time xD
When i saw this "rebrand" yesterday i actually thought they were promoting a new Zoolander movie or Andy Warhol was trying to stage a comeback ( from beyond the grave ! ) .
Not so sure, unless Aston Martin wants to go down market. Jaguar is an entry to mid level luxury brand. Aston Martin is high-end luxury/ultra-luxury. Aston Martin's cheapest car is more expensive than Jaguars highest end model.
I havent seen a new Jag on the road here in central Illinois in maybe 5-10 years. Only ones I see these days are the old models. 95 and older…The brand is already in the dying phase. This just adds the nails to the coffin.
3:57 speaking as a gay car enthusiast, that guy should be fucking ashamed He’s singlehandedly destroying Jaguar in order to stroke his ego and push his weird twisted agenda. He’s so obviously disconnected from “the people who use our product”. People do not “use products” in the automotive industry, they DRIVE CARS Cars are machines that have a unique connection to our souls, they fire up a passion inside us. And this guy is out to kill that.
DEI in our American ship yards? I highly doubt it. Trust me, it's heavy work, and if you physically cannot do the job, there's no hiding that. Your ass is out. And besides that, all those are union trades building ships. The union hall is the last place on earth where DEI would even enter the chat. The union hall employs men and women who have proven their mettle. No ifs and or buts about it. The Alphabet people need not apply.
I hear this often, but it just isn't true. We've seen with Bud Light that negative attention is negative. Period. You can't walk around in public and scream around, and hope to get friends or whatever :D You need to associate the attention with something positive.
Not since computers in cars, but that's true of most cars. I remember my father's lawyer and wife had matching 12-cylinder Jags in the 80s. They were nice, very nice.
I dont think people should care about value. If they like the car, go get it. But both brands have MAJOR reliability issues, so I do agree with you, it is perplexing why someone would sign up to own a MONEY PIT
Like all cars, they lose money just driving off the lot, but I'm sure you lose a heck of a lot more driving one of those. If you can afford it, fine, but a bit majority of people cannot afford it.
Like diamonds (are forever), cars as an accessory is one of the biggest marketing successes (read: frauds) of modern times. And like the diamond fraud, it's a BIG money-maker for a century or more.
I heard a grandmother interviewed today. She said she would support her five and six year old grandsons if they wanted to be castrated for a reassignment surgery. But when asked if she would support tattoos, she said, "no way that would be permanent,"
Sad.. it went downhill when FORD purchased the company in the 90s then Tata Motor company in India took it over 2008... the headquarters are in England, so with the way its changed over there, Im not surprised with this new look, logo and non legacy👩🏻💻👎🏻
The company’s sales were at a “nothing left to lose point.” A friend had a Jag. It was junk. Made a Yugo look like a Rolls Royce. To shift it he had a screwdriver inserted in the gear selector. In a year some company making cars in a warehouse will buy the Jag name, just for the tools and machines.
Jags were never actually known for their reliability, status symbols only. One of my Docs back in the eighties drove a Jag. He did love his car but he had no reticence in admitting, if you want to drive a Jag you need two so that you’ll have something to drive when the other is in the shop.
@@jill7759 I just did a bit of research, and never realized that. They had Lucas headlamps system... hahaha, okay I get it. Had a TR7 back in the day, so I've been there, done that. It was a trip. Thanks, TIL. ;)
Back in the day there was an old joke about the "official Jaguar bumper sticker". It said: "All parts falling off of this car are guaranteed to be of the finest British craftsmanship ". 😂
Your not kidding about lifeless, the entire background of that ad bleak and un-natural. I am not talking about people. I guess they think if you buy this car (that is not pictured) then this is the result. What a reason to buy Jaguar!
Do you guys remember that movie 13 going on 30, and there’s that scene where the best friend tries to rebrand the magazine but it’s a complete mess and failure? This is a whole lot like that.
I imagine that when the ad agency presented the commercial to the execs, it was a The Emperor Has No Clothes moment, where nobody wanted to say that the ad sucked for fear of going against wokeness.
For a refreshing look at what Jaguar ads used to be, take a look at the "Villains" one from the early 2010s. Or the one with Sting's song "Desert Rose". This one makes it look as though Jaguar is breaking into haute couture.
Copy Nothing, the ad says as they copy the iconic Apple 1984 sledgehammer ad. Plot twist: They did show the car. The future is that you'll be getting piggyback rides from these models.
As a brand, they peaked 35 years ago (if not longer). I'm talking beepers and pagers, acid wash jeans, VHS tapes, and "you've got mail". This new branding strategy may appeal to 1% of the population, which is 0.99% more than their luxury car market share today 🤣
This ad seems like it is intended to be a teaser to get you wondering how they -neutered the cat- changed the product. Years ago my local interstate had these billboards of a smile drawing with the logo Hello Friend! And it did work because at work people would sonetimesxtalk about these billboards wondering what they meant. (Later revealed to be Spectrum cable)
This is the Bud Light fiasco redux; a successful brand being destroyed by newly graduated marketing majors who have NO CONCEPT of how to go about selling their product!
Honestly if they had made a really classy, edgy throwback car with beautiful detailing that was an homage to their old style but with modern edge I think people would eat it up. I literally stare at old classic cars and pine for the days of good design and beauty..
I had so many cars in the late 70s/80s. Nothing as expensive as a Jag, but Jeep, Triumph, Chevy, Olds, Honda. And I always made good deals. Wages were high, life was inexpensive. And cars were awesome. My cousin owned a raceway, and had a Belvedere GTX 426 Hemi. I loved cars. Now he collects Mercedes, but back in the day, had some amazing cars. Challenger, Stingray, '56 Ford, you name it. Ah, sorry for the trip down memory lane. Thanks for listening. x
Are they from the Capitol (from the Hunger Games)? More seriously, if I did not know what it was supposed to be for I would think it was for Vogue or something.
the guy in the dress with the sledge hammer so looks like that actress who was in Game of Thrones. only she looked both beautiful and bad ass holding a weapon
If didn't knew what Jaguar was, i would said that this is a Perfume or Fashion ad. NOT A CAR AD. Seriously...and they ask why Donnie won. Its the Stonetoss meme IRL.
We are seeing this across various industries. The marketing depts and board rooms of many companies not only misunderstand their own customers, but have nothing but contempt for 95% of the rest of society. By 'modern audience' they mean themselves: elitist, hyper-urban elites who don't have a clue how the rest of society operates and what makes their own privileged lifestyles possible.
The manufacturers of vehicles are going bland. There are so many vehicles that look like the other brand that you can't tell them apart. The RAV4 was recognizable by it's tire on the back and side back opening. They changed it into a hatchback like Toyota and Chevy. Bland. The Charger looks bland. The Mustang went Bland. So how can Jaguar say "delete ordinary" and 'Copy nothing" when the Jags look ordinary and copied.
*What does this have to do with buying a good car at a low price??? Jag is the most bankrupt car company in the world. Supported by governments and even British Royalty they have not made a profit in over 30 years.*
Should have gone all the way with "Draguar" or "Jaqueer" - wouldve been more accurate. Most accurate wouldve been.... "Ja-broke." I smell bankruptcy in the not too distant future for Draguar... i mean JaGUar.
Jaguar wants to be unique. They aren't. They are but one of many companies tanking their brands. What is surprising is the timing. They are rather late to the party.
Wtf!?!?! Their basic focus should be on providing safe forms of transportation that looks cool. None of this crazy bs. Just provide a safe form of transportation with reliable cars. Amala, keep doing you girl. Than
The irony of woke ads is they don't feel inclusive. Coverage is almost always limited to blacks and lgbt people. Little people, disabled, elderly, and many others are rarely included.
No kidding. They also said, "delete the ordinary " in the ad. So it almost seems like they don't want ordinary, "normal" people. I guess they don't want me either because I'm pretty ordinary. That's okay though because I could never afford their cars anyways. Wouldn't want them if I could.
there were older people, white people also in the commercial too so … (also not all disabilities are clearly visible so can’t comment on that one)
That's what being inclusive is. Exclude everyone not blacks or lgbt
But that's because the whole woke movement isn't inclusive at all. The most popular woke topic is oppression of blacks and transgender. You never hear them fighting for anybody else's quality of life, support and opportunities. While all other groups of people are still facing discrimination and unnecessary adversity.
I have no problem with diverse casting, only the incredibly predictable role assignments in every show or movie.
They look like they are from the capitol in the hunger games.
Yes very much so
I came here to saym.do they realize they'd be the evil elites in the hunger games watching safely from the capital?
😂😂😂😂😂
Omg. Yep 😂
😂😂 yuuuup
Not a single vehicle was involved in the making of the ad.
That alone says so much about the re-branding. It is just awful.
Lol
I saw a truck
i legit thought it was one of those weird fashion brands
@@pratik1481 the reason no cars were in that commercial was because it was more about some sick gay and woke candy canes
The irony is that those who are targeted by the ad do not buy expensive cars in the quantity needed to make a profit.
Jaguar said they were perfectly happy to lose 85% of their former target audience to embrace a new target audience. Sounds like a recipe for disaster.
Good.
@@kp4911 you mean like bud lite
@@kp4911 the only people left on the planet who don't know the headache they are buying lol
The only target audience for this ad is Blackrock.
The Car Lovers are hating this Commercial.
Truly idiotic by Jaguar.
I know right. Show me the car I just want to see car 😢 it would be cool if they brought out bright color options so tired of dull boring colors
@chrism2465 MIC DROP.
Righttt? Jaguar is certainly not doing market research😂
Just like the beer lovers were mad about bud lite!! When will they learn?!😂
@@madisonthorpe1049 People who buy Jaguars are looking for a status symbol, and this screams virtue signalling. They don't drink bud lite like us plebs. It's their mind set.
The problem with commercials like this is that they only speak to a very small percentage of people. The majority of people just find them really cringy.
That's because it's not about the people. It's about begging for Blackrock money.
Who tf addresses a crowd dressed like that? Like I'm gay but that is entirely too gay. Wtf.
Right? It's just weirdness. Why not show a normal gay man with his husband or something? No one finds this colorful disaster as something they can relate to.
@@alyasfukename3355 It's just Prog propaganda.
The goal is the slogans and the people...not the product.
And ironically is not working.
It's SO lazy and dumb at the same time.
@@saltycat662 It's so tacky it makes me think it was done by a straight savior who thinks this is what gays would love 😆
"Who dressed like that?"
Very '90 Milan fashion show, retro futuristic . Don't forget that the target audience is the 40+ "sex in the city" crowd, and what is safer then a oiled up, chippendale, gay guy. "I'm so progressive, this is my one gay friend", he even dresses like the stereotype.
"with his husband or something?"
breaks the fantasy, he is selling fashion accessories, not cars. And thats why its gonne flop hard, fashion fads have a lifespan of maybe 2 years. Go design, build and produce cars in that short of time, gonne be hillarious outdated.
@@Ilive_420 Actually, I saw the guy who did this and he's gay.
All he could talk about was the "new direction" and how he wanted to work at a car company.
Too bad that his "vision" will likely kill a brand that has existed for 100 years.
As a car nerd, it's important to say that Jaguar actually aren't selling any cars right now. They ended new sales of every model in the lineup (except the I-pace EV for fleet & business customers only) this is because they are "going all electric" so they decided to kill all of their internal combustion engine cars without having the electric replacement models ready.
According to Jag themselves, the new EV models won't be on sale until 2026. Basically, now, they're a car company that's not going to be mass producing cars for about 2 years, so it comes as little surprise to me that they thought this advert and rebranding would be a good idea. Absolutely ridiculous decision making across the board.
So what’s happening in Miami next month?
Ah, so the covered rock is representing the unveiling to come. Marketing to their target audience, who would know this, and eager to virtue signal. It makes more sense now, thanks.
They want Soro’s family DEI gay and trans money incentives. That’s what all companies do to get those gay money bonuses.
so the EV car will come out by time the market has said they will not buy EV cars and no one will buy any. if they are even capable of making one
WTF! I hadn't heard that. Talk about how to kill your company in two easy steps. The modern version of the Edsel.
I thought it was a fashion commercial .
Unfortunately it wouldn't cut a fashion commercial either.
Same I thought it was a different company named jaguar 😂
Me too I thought it was for makeup
@@cleigh113 Fortunately *
What’s funny is they could have EASILY replaced that “rock” all of the models stand in front of with a jaguar…common sense has left the chat
Literally
They are deleting the ordinary by not showing you what they sell.
Yo my brain superimposed a jaguar and then I glitched out when I realized it was a rock 😂
They got rid of the animal.
I thought it was going to morph into a car or maybe was a car covered by an odd blanket but no. It's just a rock and completely unrelated to any car. Just like everything else in the commercial.
The car has a new trans-mission, there is a reason it's not allowed 500ft from an elementary school
😂🤣🫶
Jaguar is ON a "trans-mission"😺Meow!
@@Swift2Grift-e8tthey say, "copy nothing" as they copy all the B's all the other crap we've been seeing.
Every BlueSky employee should probably also not be allowed within that radius.
😂😂😂😂
I see what you did there 👀
This is an AMAZING commercial- for the new season of “Project Runway”!!!
I'm so damn tired of product ads not advertising the product.
That's because it's not about you. Or any costumer. This is about begging for Blackrock money.
As a long time Jaguar fan and collector, my grandfather would be turning in his grave over this. I remember when they removed the Jaguar hood ornament and he wouldn't stop talking about how horrible of an idea it was lol
I didn't even know they did that. What a terrible idea LOL. I associated Jaguar with the best hood ornament that exists. No one could beat that.
The hood ornament was iconic
My brother still pissed off about World Cup and Olympic. It should've about sport, but.. you know.
So a car ad with no car… if you didn’t tell me this was a car ad for jaguar I’d have no idea. What’s funny is the slogan is “copy nothing” yet they copy everything dei pushes
My thought exactly - especially with that rebrand typeface comparison
Still trying to figure out what they’re selling.
They copied certain fashion brands (Balenciaga) to 100%. If they wanted to copy nothing, nowadays, they could have just shown a normal family driving in a car. Wife, husband, 2 kids. That's something I havent' seen in a long time xD
improve nothing
When i saw this "rebrand" yesterday i actually thought they were promoting a new Zoolander movie or Andy Warhol was trying to stage a comeback ( from beyond the grave ! ) .
Yeah I was definitely getting strong Mugatu’s ‘Derelicte’ vibes.
Aston Martin just broke out the cigars.....
"Never interrupt your enemy while they are making a mistake"
I was thinking the same thing. ~ Jane Blonde
Not so sure, unless Aston Martin wants to go down market. Jaguar is an entry to mid level luxury brand. Aston Martin is high-end luxury/ultra-luxury. Aston Martin's cheapest car is more expensive than Jaguars highest end model.
I think this is a British thing, BBC is doing it, Jaguar is doing it might be every company in Great Britain doing it.
@@Hotchpotchsoup Jaguar are indian
The TeleTubbies rebrand really is awful…
Wait. Cars?
😂
😂😂😂😂😂😅😅😅😅🤣🤣🤣🤣🤣🤣🤣🤣
I don’t have a jaguar and now I wouldn’t even consider buying a jaguar
I was but that just made me say no.
@ that’s good. Let’s not support them
you mean a "jagy wer"?
My mom loved the original classic Jaguar, but now this cements a sour taste for her won’t be buying it anytime soon
Oh wamp wamp js cuz they switched their branding doesn’t mean the car is now gay 😭 cry more.
"We have the most diverse assembly line workers. They might not know how to put a car together but they are diverse."
Stupid is as stupid does .
at this point theres NO WAY that they really think its a good move...now why they are destroying every brand on purpose is another question
I havent seen a new Jag on the road here in central Illinois in maybe 5-10 years. Only ones I see these days are the old models. 95 and older…The brand is already in the dying phase. This just adds the nails to the coffin.
Was looking for this! It's a dead company anyway.
it's so messed up. they keep trying to force something that isn't real to be made real. it's really crazy...
Jaguar used to be a car brand you would aspire to own, no more.
Without the Jaguar logo, you’d think it was some kind of “high-fashion” commercial
If I happened upon that ad without having known about this issue I would have had no idea what it was about.
Tampons brand logo
Wokeness is Psychosis.
I laughed at this, thank you.
@@legendarytronic7774 but it's true... and yeah, kinda funny.
@@BulletSponge71436 Agreed
Even with the logo without your explanation if I saw that commercial I would have thought it was for a brand of paint, not the car company.....
Giving me valspar vibes.
Yikes. Another bye bye woke broke 👋👋
3:57 speaking as a gay car enthusiast, that guy should be fucking ashamed
He’s singlehandedly destroying Jaguar in order to stroke his ego and push his weird twisted agenda. He’s so obviously disconnected from “the people who use our product”. People do not “use products” in the automotive industry, they DRIVE CARS
Cars are machines that have a unique connection to our souls, they fire up a passion inside us. And this guy is out to kill that.
The new logo looks like a tampons brand.
Jaguar ❌️
Draguar ✅️
From a jaguar to a neutered house cat
Faguar
Faguar
@@UtamagUta 😂
You guys are brutal 😂😂😂
The subject doesn't even screams "car" in any point
DEI is the reason why our military is 10 years behind schedule for the production of certain ships that we need in our fleet.
DEI in our American ship yards? I highly doubt it. Trust me, it's heavy work, and if you physically cannot do the job, there's no hiding that. Your ass is out. And besides that, all those are union trades building ships. The union hall is the last place on earth where DEI would even enter the chat. The union hall employs men and women who have proven their mettle. No ifs and or buts about it. The Alphabet people need not apply.
half expecting Zoolander to pop out and scream DERELIQUE!! 😂
I was just about to comment on Zoolander vibes!😂😂😂
Jaguar hasn’t made a worthwhile car in decades. They’re probably doing this for the attention, you know any attention is better than none.
This wreaks of a last gasp by a dead brand 🤔
I hear this often, but it just isn't true. We've seen with Bud Light that negative attention is negative. Period. You can't walk around in public and scream around, and hope to get friends or whatever :D You need to associate the attention with something positive.
Literally decades😂😂😂
I had a 2014 Jaguar XJR and can assure you it was wayyyy nicer than whatever you are driving
Not since computers in cars, but that's true of most cars. I remember my father's lawyer and wife had matching 12-cylinder Jags in the 80s. They were nice, very nice.
Absolutely embarrassing, what is Jaguar thinking
Between Jaguar and Maserati I am perplexed why anyone buys from that brand. They lose almost 70% of their value over just the first 5 years.
I dont think people should care about value. If they like the car, go get it. But both brands have MAJOR reliability issues, so I do agree with you, it is perplexing why someone would sign up to own a MONEY PIT
Like all cars, they lose money just driving off the lot, but I'm sure you lose a heck of a lot more driving one of those. If you can afford it, fine, but a bit majority of people cannot afford it.
Like diamonds (are forever), cars as an accessory is one of the biggest marketing successes (read: frauds) of modern times. And like the diamond fraud, it's a BIG money-maker for a century or more.
Nothing says business speech like a sparkly mesh top
2:21 "DUDE WHERE'S MY CAR?!"
Dude, where is your car?!
The comment we didn’t know we needed 😅
@@garrettbot143 Dude it's not funny dude, the car is gone!
Lol
They could have at least put a real jaguar in the commercial. Get one that identifies as a tiger.
Great idea!!!
Sometimes I watch a commercial and I have no idea what the product is. This is one of those ads.
I heard a grandmother interviewed today. She said she would support her five and six year old grandsons if they wanted to be castrated for a reassignment surgery. But when asked if she would support tattoos, she said, "no way that would be permanent,"
😂
4:28 "We've established over 15 DEI groups." 🤯
These people never cease to surprise me. 🤣
If I was there the only question I'd ask is "how does this enhance your product...you know the CAR?!!!
This is sad and stupid. The logo is iconic. I grew up with an old Jaguar loving Dad. Dad must be rolling over in his grave.
Sad.. it went downhill when FORD purchased the company in the 90s then Tata Motor company in India took it over 2008... the headquarters are in England, so with the way its changed over there, Im not surprised with this new look, logo and non legacy👩🏻💻👎🏻
The company’s sales were at a “nothing left to lose point.” A friend had a Jag. It was junk. Made a Yugo look like a Rolls Royce. To shift it he had a screwdriver inserted in the gear selector. In a year some company making cars in a warehouse will buy the Jag name, just for the tools and machines.
Jags were never actually known for their reliability, status symbols only. One of my Docs back in the eighties drove a Jag. He did love his car but he had no reticence in admitting, if you want to drive a Jag you need two so that you’ll have something to drive when the other is in the shop.
If you want a car that is functional get a Toyota or Lexus. Most reliable cars. Jaguar was always about being an expensive car to "show off".
@@jill7759 I just did a bit of research, and never realized that. They had Lucas headlamps system... hahaha, okay I get it. Had a TR7 back in the day, so I've been there, done that. It was a trip. Thanks, TIL. ;)
Back in the day there was an old joke about the "official Jaguar bumper sticker". It said: "All parts falling off of this car are guaranteed to be of the finest British craftsmanship ". 😂
It gives Chris Tucker from 5th Element
My thoughts exactly! 😁
That press conference was an attempt at a record in saying inclusive the most amount of times in 5 minutes or less
They should support their employees by trying to sell cars.
Your not kidding about lifeless, the entire background of that ad bleak and un-natural. I am not talking about people. I guess they think if you buy this car (that is not pictured) then this is the result. What a reason to buy Jaguar!
Must be nice to apparently have so much money they can stop selling cars.
When Jaguar becomes DRAGuar. 🤦🏽♂️
I'm surprised they didn't change the "J" to an "F".
Melonie Mac actually did that. 😂
🤣🤣🤣
Do you guys remember that movie 13 going on 30, and there’s that scene where the best friend tries to rebrand the magazine but it’s a complete mess and failure? This is a whole lot like that.
I imagine that when the ad agency presented the commercial to the execs, it was a The Emperor Has No Clothes moment, where nobody wanted to say that the ad sucked for fear of going against wokeness.
When I first saw it I thought it was some weird maybelline commercial. Jaguar is finished
If the goal was to get attention, then it worked. If the goal was to sell more cars, then it failed.
Save the little kids ❤
For a refreshing look at what Jaguar ads used to be, take a look at the "Villains" one from the early 2010s. Or the one with Sting's song "Desert Rose". This one makes it look as though Jaguar is breaking into haute couture.
Avant garde.
Jaguar - putting the trans in transportation.
Can't spell Devil without DEI.
Or E-V-I-L
Jaguar has lost track of its demographic. Also, this commercial is not diverse or inclusive at all. It only shows one type of person. EPIC FAIL.
AMALA, I AM A CONSUMER RESEARCHER. THIS WASN'T TESTED, EVEN IN A FOCUS GROUP!
At least have them sitting on a car.
Maybe they didn’t really want that image stuck in peoples heads when they back off this dumb idea.
I thought the same.
It’s supposed to look like the floor of a Jaguar after the driver ate a pack of Starbursts. I think…
Would you let those weirdos touch the leather of your car? Would you? I thought so :D
Do you mean all of them or just one of them?
Smug and lecturing is not creative/original or intellegence, it's just plain lazy and will not sell cars.
Copy Nothing, the ad says as they copy the iconic Apple 1984 sledgehammer ad.
Plot twist: They did show the car. The future is that you'll be getting piggyback rides from these models.
And here I thought maybe it was that rock thing.
@@kristinazubic9669 Hmmm, perhaps. Maybe Jaguar is coming out with its new Flintstones model of car?
@@ShawsOwn powered by feet! Doesn’t even need to be plugged in. That’s genius!
As a brand, they peaked 35 years ago (if not longer). I'm talking beepers and pagers, acid wash jeans, VHS tapes, and "you've got mail". This new branding strategy may appeal to 1% of the population, which is 0.99% more than their luxury car market share today 🤣
This ad seems like it is intended to be a teaser to get you wondering how they -neutered the cat- changed the product.
Years ago my local interstate had these billboards of a smile drawing with the logo Hello Friend! And it did work because at work people would sonetimesxtalk about these billboards wondering what they meant. (Later revealed to be Spectrum cable)
This is the Bud Light fiasco redux; a successful brand being destroyed by newly graduated marketing majors who have NO CONCEPT of how to go about selling their product!
I can’t stop laughing
Should have been a commercial for house paint.
I got a symbol that jaguar could have used 🗑️
Jaguar going for the balenciaga look
Rather an unfortunate choice given Balenciaga are linked to PDF iles.
Given Jaguars current balance sheet they should be very careful of their DEI agenda.
Running to make sure my portfolio no jaguar in it!!
All I can see is Homer Simpson watching that commercial and saying "what the hell was that?"
I'm sure that the businessman who wants to buy a Jaguar will feel that he is included in this advert.
As jaguar barely makes cars anymore then this might just be the last nail in the coffin...
Honestly if they had made a really classy, edgy throwback car with beautiful detailing that was an homage to their old style but with modern edge I think people would eat it up.
I literally stare at old classic cars and pine for the days of good design and beauty..
I had so many cars in the late 70s/80s. Nothing as expensive as a Jag, but Jeep, Triumph, Chevy, Olds, Honda. And I always made good deals. Wages were high, life was inexpensive. And cars were awesome. My cousin owned a raceway, and had a Belvedere GTX 426 Hemi. I loved cars. Now he collects Mercedes, but back in the day, had some amazing cars. Challenger, Stingray, '56 Ford, you name it. Ah, sorry for the trip down memory lane. Thanks for listening. x
Are they from the Capitol (from the Hunger Games)?
More seriously, if I did not know what it was supposed to be for I would think it was for Vogue or something.
I wouldn't ride in a neurodiverse DEI car because it would fall apart and kill me!
the guy in the dress with the sledge hammer so looks like that actress who was in Game of Thrones. only she looked both beautiful and bad ass holding a weapon
Nice to see them being inclusive, maybe next time include the effing car!
The models are more expressionless than exuberant.
Everything you said is spot on. Bravo for putting it out there!
I wonder if the prices will be based off “inclusion” as well🤔💭
This is the most ridiculous ad I've ever seen. Makes me never want to look at another Jaquar again!!!
Wait, what in the hell does “Neural Diversity” mean??? Or did I misunderstand that nonsense?
Diversity of the nerves??? 🤷🏾♂️
Autism spectrum, ADHD
Their targeted audience for this car brand is not the Alphabet Mafia. This will tank miserably.
Delete jaguar, just like a bunch of the other companies that learned the hard way
It better be a Jetson type car after they build up the suspense
If didn't knew what Jaguar was, i would said that this is a Perfume or Fashion ad.
NOT A CAR AD.
Seriously...and they ask why Donnie won.
Its the Stonetoss meme IRL.
I fcking LOVE YOU Amala ❤❤❤
So glad my lease on my jaguar was up in October and I didn’t get a new one!
We are seeing this across various industries. The marketing depts and board rooms of many companies not only misunderstand their own customers, but have nothing but contempt for 95% of the rest of society. By 'modern audience' they mean themselves: elitist, hyper-urban elites who don't have a clue how the rest of society operates and what makes their own privileged lifestyles possible.
The manufacturers of vehicles are going bland. There are so many vehicles that look like the other brand that you can't tell them apart. The RAV4 was recognizable by it's tire on the back and side back opening. They changed it into a hatchback like Toyota and Chevy. Bland. The Charger looks bland. The Mustang went Bland. So how can Jaguar say "delete ordinary" and 'Copy nothing" when the Jags look ordinary and copied.
*What does this have to do with buying a good car at a low price??? Jag is the most bankrupt car company in the world. Supported by governments and even British Royalty they have not made a profit in over 30 years.*
Should have gone all the way with "Draguar" or "Jaqueer" - wouldve been more accurate. Most accurate wouldve been.... "Ja-broke." I smell bankruptcy in the not too distant future for Draguar... i mean JaGUar.
Jaguar wants to be unique. They aren't. They are but one of many companies tanking their brands. What is surprising is the timing. They are rather late to the party.
Yeah, this is like 4 years behind schedule.
Wtf!?!?! Their basic focus should be on providing safe forms of transportation that looks cool. None of this crazy bs. Just provide a safe form of transportation with reliable cars. Amala, keep doing you girl. Than
Jaguar. Putting the trans in transportation 👍🏻
The car chooses whether it identifies as a manual or automatic transmission!
I'm dying here! :D