💸 Why Applying tROAS or tCPA Hurt Conversions

[@markpommett5712]

You can't scale cold traffic on max conversions beyond a low to moderate budget. It's massively inefficient at scale. Google will eat your lunch. It should only be used for warming up the pixel or retargetting. tCPA only scales well if you have decent conversion volume ~ minimum of 50 - 100 conversions a month.

[@TheImortalTechnique]

Does this apply for high spend accounts?

[@markpommett5712]

Nope. You're giving Google a blank check. I have scaled campaigns on autopilot using a tCPA and it absolutely works.

[@maartendegoede9335]

Very interesting insights. If tROAS and tCPA should only be used about a week per month, which bidding would you use the rest of the month for PMax campaigns?

[@solutionseight]

Thanks for watching! That would actually depend on a variety other factors related to each specific campaign.

[@marketingbyosman]

How about using Max Conversion Value as a bidding strategy?

[@solutionseight]

This would actually depend on a few factors, including the account, campaign type, history, etc.

[@mohamedhamed4233]

Great as usual 👏
I have a question, why your daily budget for every camping has fractions like 78.89 $. ?

[@solutionseight]

This is likely because the specialist created a spreadsheet where they can enter a percent for each campaign and it will spit out the exact daily spend number for each.

[@mohamedhamed4233]

@@solutionseight oh great, thank you

[@AdPadawan]

I would like to hear John's opinion on google's Auto-Apply Recommendations. Could you make a video about it or John coulsd you respond to this comment? Thank you very much in advance!