GameCamp: tROAS for ad revenue. Peaksel case study

iOS in Google App campaigns. New Google App products (tROAS for ad revenue, App Campaigns for Engagement) in reality. When it works well?
Marijana Nikolic - CMO, Peaksel
Different approach for iOS campaigns at Google - those that work and those do not work. Differences between approach towards Android vs iOS app campaigns at Google inventory. Real life experience from new Google app products (tROAS for ad revenue, App Campaigns for Engagement). Presentation based on examples and case studies.