B Lab U.S. & Canada - Marketers Network Webinar: Addressing Bias in our Marketing

Bias is all around us. And as practitioners with our communities' best interests at heart, B Corp Marketers do our best to eliminate bias from our daily lives and practices. What do we do when the very tools our practice is built on are riddled with and perpetuate the very things we're fighting to prevent? Join the Brand Scientist as she breaks down one of our most fundamental tools: The ideal client avatar, and walks us through how it amplifies bias and leaves certain members of our communities behind. If you're a marketing practitioner or strategic communications professional wondering both about how Ideal Client Avatars lead us astray and what an actual viable alternative looks like, check out this webinar.