Influence | The Psychology of Persuasion by Robert Cialdini ► Book Summary

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  • Опубліковано 18 лис 2024

КОМЕНТАРІ • 128

  • @SelfHelpManYT
    @SelfHelpManYT 14 годин тому +184

    Robert Cialdini is an amazing author - the book that change my COMPLETELY was "The Uninfluenced Man" by Roscoe Grey, i just want to tell the world about this book!

    • @TheStoicHeart
      @TheStoicHeart 14 годин тому +2

      😭YESS!!!! - i absolutely love the uninfluenced man, i've read it 2x and it completely transformed my life 😢

    • @optimumcool
      @optimumcool 14 годин тому +1

      @@TheStoicHeart How did you get it?

  • @growing367
    @growing367 5 років тому +169

    6. Reciprocation
    5. Commitment + Consistency
    4. Social Proof
    3. Liking/Have Shared Interests & Values
    2. Authority
    1. Scarcity

    • @Randebrick
      @Randebrick 2 роки тому +4

      1. Scarcity
      2. Authority
      3. Liking/Having Shared interest and values
      4. Social proof
      5. Commitment +Consistency
      6. Reciprocation

    • @Siel-bm7gx
      @Siel-bm7gx Місяць тому

      Thank you.

  • @BillyWright-xg6ig
    @BillyWright-xg6ig 20 днів тому +210

    it’s kinda crazy how nobody’s talking about Antozent, they are selling 250 self help books for the price of one

  • @SJNaka101
    @SJNaka101 7 років тому +78

    Hey, I wanted to address the "tell your friends" thing. You actually don't want to tell anyone your goals unless it's someone that will actually hold you accountable. What happens when you tell someone you're gonna do something and they give you positive feedback, is that it makes you feel like you've done something when you've not actually gone any further toward your goal. Studies have shown that people are actually less likely to follow through with a new habit or goal if they tell people about it who don't actually hold them to it, compared to people who just write it down

    • @OnePercentBetter
      @OnePercentBetter  7 років тому +8

      Thanks SJ - I had vaguely heard about this concept but you've put it in the clear. Will keep in mind! -Brandon

    • @TheStrategicKeys
      @TheStrategicKeys 5 років тому +5

      You must have read The 48 Laws of Power. I think it really depends on you and the people you tell.

    • @milllo9935
      @milllo9935 3 роки тому

      Exactly what i was about to say

  • @Jerwin
    @Jerwin 3 роки тому +13

    Great summary! As a Marketer and Behavioural Psychologist practitioner, this is a must read book - and this summary perfects the book beautifully, thanks!

  • @snorider686
    @snorider686 2 роки тому +1

    Thank you for doing these and providing them free on UA-cam!

  • @RoyceBenning
    @RoyceBenning 3 роки тому +6

    Reminds me of high school when I let some of my classmates copy my HW. If I had the chutzpah and read this book earlier, I would have let them copy my work as a free trial but any more assignments and they'll have to pay $5/assignment. Hindsight is 20/20

  • @fastbooksummary
    @fastbooksummary Рік тому +1

    A well made video covering the key aspects of the book; very informative!

  • @Joshi22668
    @Joshi22668 3 місяці тому

    Thank you man. Very helpful. Love your channel

  • @BriangjohnsonTv
    @BriangjohnsonTv 7 років тому +16

    Powerful stuff, a classic.

  • @audiobooksummary5279
    @audiobooksummary5279 4 роки тому +1

    This book contains the fundamentals of marketing and sales, highly recommended!!

  • @carol7roberts
    @carol7roberts Рік тому

    Excellent Video!! Thank so much!

  • @gopinathpasupuleti9451
    @gopinathpasupuleti9451 7 років тому +2

    You are making influence videos which are changing ppls life

  • @TheStrategicKeys
    @TheStrategicKeys 5 років тому +8

    I must have missed this video when it came out. This is one of my favorite books. I like to think of it as a more ethical 48 Laws of Power.

    • @ameermirawdeli4148
      @ameermirawdeli4148 4 роки тому +2

      Is it coincidence or both of their first names are Robert? Man, 48LoP is a really nice book but truthfully saying, it's not practical in all use cases. Some of the laws helped me a lot like the "talk less than necessary" and "hide your intentions" and "use absence". I will buy influence soon. It sounds like an interesting read.

    • @adeelali8417
      @adeelali8417 4 роки тому

      @@ameermirawdeli4148
      48 LoP are very very contextual.

  • @mohdshahnawaz.australia
    @mohdshahnawaz.australia 3 роки тому +1

    Absolutely loved this video. Thank you so much for this valuable information mate. Lots of love from an Australian 🇦🇺😀

  • @DJxXxAl0o0o0
    @DJxXxAl0o0o0 4 роки тому

    I've watched so many one percent better videos, my power is over 9000 now

  • @miivaanbajaj628
    @miivaanbajaj628 3 роки тому +1

    Great stuff. Thank you for creating such terrific videos!

  • @FreedomKingdom
    @FreedomKingdom 7 років тому +4

    Great vid Brandon! the example of the book reviews is so true, this is why a lot of people offer their products for free when they first launch it, to get reviews

  • @abhinavsharma5087
    @abhinavsharma5087 4 місяці тому

    1. SCARCITY
    2. LIKING
    3. AUTHORITY
    4. SOCIAL PROOF
    5. Commitment -consistency
    6. Reciprocation

  • @TheTruth-fully
    @TheTruth-fully 4 роки тому +1

    I love the idea of this channel. Keep it up!

  • @bahmustapha407
    @bahmustapha407 Рік тому

    Key; SUMMARY thanks!

  • @basmaziad5347
    @basmaziad5347 7 місяців тому

    Thank you

  • @Alphfirm
    @Alphfirm 7 років тому +5

    Thanks for not squeezing 4 more "weapons" out to make it a top 10. Really like when the list is only as long as it is relevant

    • @OnePercentBetter
      @OnePercentBetter  7 років тому

      Baha. No problem.

    • @TheStrategicKeys
      @TheStrategicKeys 5 років тому

      The book covered 6 topics. It would be weird to make it a top 10, when the book literally has 6 areas it covers.

  • @Laura-ij6fm
    @Laura-ij6fm 2 роки тому

    Thank you!

  • @TheBetterAdultProject
    @TheBetterAdultProject 7 років тому +4

    Awesome video. Great tips, easy to follow and liking the branding :)

  • @syedali5699
    @syedali5699 3 роки тому +1

    This book is no doubt highly influential, if you monitor closely than narcissist, sociopaths and even psychopaths use the strategies which describe in these books...!!

  • @unamujer6290
    @unamujer6290 6 років тому +4

    oh you explain persuasion and marketing weapons then by the end of the video you market for your channel and an attractive offer of three golden nuggets, how smart XD

  • @jaydipgupte634
    @jaydipgupte634 5 років тому +1

    hey keep it up the good work . Thanks for sharing

  • @RunForMillionaire
    @RunForMillionaire 7 років тому +1

    Nice video &Summary Brandon!

  • @Santafefashionweek
    @Santafefashionweek 2 роки тому

    Great information

  • @xzjulius
    @xzjulius 7 років тому +2

    I love how far your channel has come lol

    • @OnePercentBetter
      @OnePercentBetter  7 років тому

      Yo chiemezue! Thank you for continued support. I love how long you've been following :P

  • @tshephochokoe3108
    @tshephochokoe3108 6 років тому +1

    Good read.

  • @CLATSavy
    @CLATSavy 3 роки тому

    Thank you for this video 💫🙌🏼

  • @fatoomlbq5679
    @fatoomlbq5679 4 роки тому

    Love your video 👏🏻👏🏻 thank you

  • @pawncejap568
    @pawncejap568 7 років тому +9

    Hey,
    Do you buy all the books you read or do you go the library?

    • @OnePercentBetter
      @OnePercentBetter  7 років тому +7

      I buy them

    • @badboyberto848
      @badboyberto848 6 років тому

      Library

    • @TheStrategicKeys
      @TheStrategicKeys 5 років тому +2

      I’m personally a mix of buying, borrowing (friends or library) and audio books (including UA-cam audio books).

  • @nikolalalev732
    @nikolalalev732 6 років тому +3

    Greetings. My question to the author of the video : How have you created the video with these animations? With what software? Thanks for the reply and for the useful information.

    • @djevlhelvete
      @djevlhelvete 4 роки тому +1

      Seems to me the author of the video is applying the scarcity principle...

  • @Aniketkumar-je8io
    @Aniketkumar-je8io 3 роки тому +1

    Superb videO! But works for professional use only....donot use with girl friend, wife, friends, family....giving too much can turn them off....

  • @briancanler3505
    @briancanler3505 6 років тому +4

    Is it worth to read???

  • @hywooz
    @hywooz 7 років тому +2

    The one about being perceived as an authority works for other characterics as well, doesn't it? If everyone in a room seems to like someone, then you're more likely to like (see what I did there xD) him too.
    I hope you don't mind if I ask a small question. I've been working on a new animated self-help channel (no worries I'll make it as unique as I possibly can) and I was wondering whether authors are always okey with us taking their idea's and then even making money on their idea's. Yes we are promoting them but what if an author doesn't like that? Is that copyright infringement? I would really appreciate an answer. Thanks in advance Brandon.

  • @eqlzr2
    @eqlzr2 5 років тому

    I wonder if manipulating others in meaningful ways is really this simple? It may say more than mere words can about the person trying to do the manipulating, perhaps in a way that will badly backfire sooner than later.

  • @Dfm_Sushil
    @Dfm_Sushil 3 роки тому

    Is it book for investing?

  • @dowhatyoulovehardikamdavad2251
    @dowhatyoulovehardikamdavad2251 7 років тому +32

    Hey friends,
    its my favourite youtube channels.
    improvement pill
    one present better
    practical physchology
    plz, send yours its HELP we all. thnx.

    • @PersonalPower
      @PersonalPower 7 років тому +3

      the one you mentioned plus:
      actualized.org, school of life and obviously Personal Power.

    • @zubairqaseem84
      @zubairqaseem84 7 років тому

      hardik bhavsar also see knowledgeguru

    • @OnePercentBetter
      @OnePercentBetter  7 років тому +3

      PsychedSubstance

    • @awaytoclassicalguitar1265
      @awaytoclassicalguitar1265 7 років тому +1

      Want more channels with a ton of value?
      Check these out:
      Elliot Hulse
      Bo Eason
      Entrepeneurs in cars
      Clark Kegley
      Gary Vaynerchuk
      Bright Insight
      YouAreCreators
      Illacertus
      Also, a great channel and lots of good stuff, OnePercentBetter. Thank you for your great effort. You are helping a lot of people in the world with the knowledge that you share.

    • @youtility6685
      @youtility6685 7 років тому

      Wisecrack is pretty good; more philosophy focused though.
      for business and success, look up tom bilyeu. He has a lot of successful people who give great practical tips on life

  • @tsxmetai
    @tsxmetai 4 роки тому

    Is this book more about psychology of people or marketing and businesses?

  • @revatilokhande7121
    @revatilokhande7121 7 років тому +2

    nice video

  • @sanjaymodha3751
    @sanjaymodha3751 4 роки тому

    Thank you for the nice video. Could you please let me know which video animation software do you use to create such videos?

  • @jalmomaya
    @jalmomaya 4 роки тому +1

    Can you share the summary of "The Now Habit" by Neil Fiore

  • @bookreads__
    @bookreads__ Рік тому

    Great video. I loved this❤
    I'm a beginner who started to post story summaries. Looking forward For your comments

  • @TommyMillerVlogs
    @TommyMillerVlogs 7 років тому +1

    Awesome...

  • @pavankumargorintla5277
    @pavankumargorintla5277 7 років тому +1

    hii bro make some video on millionaire real estate investor

  • @mdsaad8848
    @mdsaad8848 3 роки тому

    Can anybody tell me which app or software is use for making these animation and character stuffss.

  • @abdelazeezsobh6899
    @abdelazeezsobh6899 4 роки тому +1

    the seminal expert in the field of influence and persuasion, explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations. Influence: The Psychology of Persuasion Book By Robert Cialdini (PDF-Summary-Review-Online Reading-Download): www.toevolution.com/file/view/599609/influence-the-psychology-of-persuasion-book-by-robert-cialdini-pdf-summary-review-online-reading-download

  • @SabbathSOG
    @SabbathSOG 5 років тому

    I never asked those around me for advice. If I did I probably wind up worse than if I did nothing

  • @SabbathSOG
    @SabbathSOG 5 років тому +1

    Please tell me how is rule #one is not manipulative and a bribe?

    • @TheStrategicKeys
      @TheStrategicKeys 5 років тому

      It just depends on your intent behind it. You really have to read the entire book to understand the concept. If you are looking for a deeper dive on it though, I've got a couple of videos on this book over on my channel you can check out.

  • @dattadthakare4222
    @dattadthakare4222 6 років тому

    Sir...which software do you use

  • @shorenasarievi8392
    @shorenasarievi8392 Рік тому

    Hello. Can someone send me an e-version of the book?❤️🙏

  • @mirouu13
    @mirouu13 Рік тому

    Is it really making you important when you are making yourself having no time? Cmoon.

  • @discoveryzone2400
    @discoveryzone2400 7 років тому +2

    First comment goes to the Boss

  • @ZyciePoczciwe
    @ZyciePoczciwe 7 років тому +2

    Classic

  • @sovereignjoe5730
    @sovereignjoe5730 Рік тому +1

    New booking coming soon, "How to be a manipulative narcissist, .."

  • @bhargav504
    @bhargav504 7 років тому +1

    hey bud make some video on anger management

    • @OnePercentBetter
      @OnePercentBetter  7 років тому +1

      Thanks for the suggestion mate. I get a tonne of requests so can't guarantee it but will add yours to the list of considerations. Cheers and much love. -Brandon

  • @SiimLand
    @SiimLand 7 років тому +1

    It's crazy how much our behaviour is biased and based on biological traits. What tricks of influence are you playing on us though?

    • @OnePercentBetter
      @OnePercentBetter  7 років тому +2

      My website page says alot - Coaching page makes me a scarce resource and authority figure given the high-price tag. Amount of social media followers give me social proof etc...

  • @mayamachine
    @mayamachine 3 роки тому

    If you bring weapons to social engagements, your already offensive.

  • @abdelazeezsobh6899
    @abdelazeezsobh6899 4 роки тому

    You will learn the six universal principles, how to use them to become an expert persuader and how to defend yourself against them. Perfect for people from all walks of life, the principles of Influence will lead to profound personal change and act as a driving force for your success.
    Get Influence: Science and Practice Book By Robert Cialdini (PDF - Summary - Review - Online Reading - Download): www.toevolution.com/file/view/230584/influence-science-and-practice-book-by-robert-cialdini-pdf-summary-review-online-reading-download

  • @vikashyadav-8
    @vikashyadav-8 3 місяці тому

    Who is here after suggested by Vikas divyakriti

  • @AlphaNaturalHealth
    @AlphaNaturalHealth Рік тому

    So you gift something to someone with the expectation of getting something in return?

  • @OMARBellyg
    @OMARBellyg 3 роки тому

    You are creators

  • @umangkushwaha2661
    @umangkushwaha2661 3 роки тому

    WOW

  • @doctordark3527
    @doctordark3527 Рік тому

    Pretty clear that doctors don’t know jack squat….

  • @BrightthgirB
    @BrightthgirB 2 роки тому

    I took a class and the individual had a story of how he once lost 1million dollars with pictures to prove it and with a similar Doctor story..............

  • @53Strat
    @53Strat 5 років тому

    Yeah, I used to do most of these things but after some things happened in my life I decided to be honest but as you can see I did ended up back here for a reason;p

  • @alial-big98
    @alial-big98 4 роки тому

    I don’t like where it talks about cults 😂

  • @chrismolloy6885
    @chrismolloy6885 4 роки тому

    😎

  • @Lahdo
    @Lahdo Рік тому

    👨🏻‍🎓

  • @adamatiyeh8662
    @adamatiyeh8662 5 років тому

    Adam Atiyeh google/youtube

  • @arielromanovsky9140
    @arielromanovsky9140 7 років тому

    What's thepoint of this video? I mean, seriously, you can't really summerize a book in 4 minutes, people have to read it themselves and take what resonates with them..

    • @PicoVegas
      @PicoVegas 7 років тому +2

      no shit it's a review...

    • @OnePercentBetter
      @OnePercentBetter  7 років тому +5

      To share my take on the 6 weapons of influence, the primary principles in Robert's book. Whilst you can't take EVERYTHING from a book and put it into a summary, over 78,000 people find the summaries beneficial to get a glimpse and see if a book warrants further reading, or they're used as a quick way to remember highlights from a book that's already been read.

    • @TheStrategicKeys
      @TheStrategicKeys 5 років тому +1

      It’s a great way to peak your interest to get you to pick up a book. That’s why I put out book summaries and reviews.

  • @writeread4993
    @writeread4993 2 роки тому

    Each individual is a social influencer and influenced by the society. Who & how?
    ua-cam.com/video/_osZ9-DufmI/v-deo.html