Can Haider Ackermann Make Canada Goose Cool?
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- Опубліковано 27 тра 2024
- Haider Ackermann has been appointed as the first-ever creative director of premium outerwear brand Canada Goose, the company announced on the 15th of May 2024.
The Colombian-born French designer, better known for avant-garde luxury fashion and his eponymous label, will oversee all creative at the outerwear brand, which specialises in heavy-duty goose down parka jackets. He will be based in Paris and work alongside Canada Goose chairman and CEO Dani Reiss “to guide the company into its next era”, the brand said.
“What drew me to Canada Goose is not only how they have created a category, but also its authentic reputation and drive to stay committed to its purpose. The impact this brand has had on the world around us is meaningful and inspirational,” Ackermann said in a statement.
To mark the appointment, Ackermann has released a special Canada Goose hoodie in four colourways, retailing at $275, in support of non-profit Polar Bears International (PBI). The designer announced the hoodie on his Instagram, with a campaign featuring himself and long-time climate advocate Jane Fonda. His first full capsule collection will be released in October, according to the brand.
High-performance outerwear is a far cry from Ackermann’s luxury roots. But the designer’s eponymous label has stalled in recent years (the website closed in 2021), except for his high-profile celebrity dressing of names like Timothée Chalamet and Tilda Swinton. And this isn’t Ackermann’s first foray into performance-wear since rolling back his own brand: in November 2022, he collaborated with Fila on a sportswear collection and accompanying show in Manchester, England.
For Canada Goose, this long-term appointment follows a suite of luxury collaborations, including Marc Jacobs, Y/Project, Junya Watanabe and Vetements, as the brand aims to compete in the booming outerwear market amid growing competition from challenger brands like Arc’Teryx, and even techwear players such as Stone Island or CP Company.
“When it comes to the marriage of craftsmanship and beauty, there’s no one more fitting than Haider Ackermann,” said Canada Goose’s Reiss in a statement. “He intuitively understands Canada Goose as a brand apart from all others, and that authenticity, craftsmanship and performance are the cornerstones of our brand. With his distinct ability to harness the energy and potential of our authentic heritage, I look forward to seeing his impact across our designs.” - VIA VOGUE BUSINESS WRITTEN BY LUCY MAGUIRE
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I'm actually very hyped for this, I love Canada Goose for it's performance, but I would LOVE if the jackets were more stylish as well.
when we will gonna see a Haider Ackermann CANADA GOOSE in a red carpet specifically at the awards season & MET Gala
I get it why should great designers make already great brands better? I think it’s the right step for Haider he can build his own legacy
will CANADA GOOSE make a boost as business marketing wise.. when they make Haider Ackermann as the creative director.. we will gonna see in the future if the progressive is positive
This past winter, I was in the market for a new winter jacket for the brutal Minnesota winter. I was between Canada Goose and Acne Studios and I went with Acne since the quality and performance was similar, it's way less common to see, and the style was more interesting
Acne is slowly becoming my go-to brand for outerwear and knitwear
I'm a big Haider Ackermann fan but this is such a miss. He could prove me wrong because a lot of his standout pieces are outwear pieces that could work (Kimono Coat, Fur Dual-Layered Hoodie, etc.) but the majority of his designs really don't translate to the broader demographic Canada Goose is trying to hit. His failed logo hoodies from his namesake label and the recent Fila collaboration are a testament to this. The JPG show was a step in the right direction for Haider and that's the path he should have continued down while Canada Goose really should've gone with a Moncler Genius approach on a smaller scale (potentially three distinctly different designers). Instead, they are hedging their bets on someone who's notorious for being fairly lazy when it comes to working.
Haider Ackermann suffers the same fate as Christian Lacroix at this point. Great ideas that doesnt work with sales
Interesting. Let’s see all the expensive jackets he can whip up!!
Imagine the fit 2026:
- Milan Raulph Lauren polo
- Ysl Jet black skinny jeans
- Ysl lukas black suede skin boots
- Casio silver classic left wist
- Biccochi silver rope braclet
- Ray-Ban clubmasters
- Fresh taper fade Afro
- Akermen Goose Parka
- Celine cologne
- wedding ring
One of the best Canada Goose collars which I remember was with Y Project. If he's capable of exceed it, I'm wearing it. And I disagree it's a waste of hist talent. There is so little experiments with the winter wear and it has so much potential!
I thought Haider Ackermann was perfect as a creative director for JEAN PAUL GAULTIER fashion house and it was a guest designer for one season..
That is should be Haider Ackermann be the creative director for JEAN PAUL GAULTIER fashion house
Haider Ackermann is the perfect creative director fashion houses that making couture collection/a look for a red carpet like BOB MACKIE or HALSTON or JEAN PAUL GAULTIER or GUY LAROCHE or CHRISTIAN LACROIX like that but CANADA GOOSE?.. mind-blowing and confusing
or Haider Ackermann for GIVENCHY as the creative director
They need errolson hugh if they want someone to make it cool
The problem with Canada Goose is ... they lately tried to make it cool and thats the reason why the brand is not doing good anymore. CG is NOT a fashion brand.
How many geese even are there??
As a Canadian, there's more than enough.
who is Al?
I wanted Haider back in fashion, but not like this…
Positioning into tech wear while bringing in Haider Ackermann? That sounds like BS. If it can be done, I'd like to see that.
Idk man, you're from the ends. You know roadmen still be wearing 4-5 year old Canada Goose when they can't upgrade to Moncler.
that’s the point tho if the target demographic is keeping the product for 4-5 years that’s 4-5 years that the company is losing/not retaining clients which leads to a decline in sales…
@@terriblink222 they can't afford to upgrade.
U.K roadmen couldn't get the job done I guess.
lol never heard of Canada goose or Haider Ackerman.
People that sell drugs…😂😂
Canada goose collabing with OVO is so cringe looking back now