Im from Chile, and its refreshing and to see the young generations apreciate the OG’s. Scientific advertising is like “How to win Friends and Influence people”. I know you will put your hands on Gary Halbert, Joe Sugarman, Eugene Schwartz, Robert Collier, John Caples and those type of guys ❤ please Review them
So my thing with Scientific Advertising is to tell folks that advertising is a "solved game." It's a 100-year-old book that we as advertisers fail to follow the core concepts in the era of big data. I also found the examples of newspaper classifieds to be directly applicable to Paid Search ads and directly aligned with statistical analyses of ad copy I've done prior to reading it. But absolutely, it';s 100 years old, and it feels like it.
I had scientific advertising on my reading list, thank you for saving my time and leaving this review. I will be skipping this read and focusing on another book
Does anyone know if there’s a ”newer” book that has almost the same impact as these old books from before the 90’s? The Boron letters was really good, not just in a learning way But also interesting to read as its written as letters/stories rather than a pure educational book. One of my favs. Ive tried some other books But I just dont get hooked the same way The Boron letters did.
Hi Dara! I wanted to ask a question about testing new creatives. I use ABO campaign for testing. Should i use advantage plus audiences to test new creatives or broad original audiences? Is there a difference and one is better than another or that does not really matter?
What do you think of this new video format? I LOVE reading and I think this could be a fun way for us to dissect advertising books together :)
Review " Ca$hvertising " by Drew Eric Whitman it is more up to date and covers many important principles
Luuuuuuuuv it
Do "Breakthrough Advertising". Good read!
Im from Chile, and its refreshing and to see the young generations apreciate the OG’s. Scientific advertising is like “How to win Friends and Influence people”.
I know you will put your hands on Gary Halbert, Joe Sugarman, Eugene Schwartz, Robert Collier, John Caples and those type of guys ❤ please Review them
Omg please continue with the book club! Such an amazing idea!!
So my thing with Scientific Advertising is to tell folks that advertising is a "solved game." It's a 100-year-old book that we as advertisers fail to follow the core concepts in the era of big data.
I also found the examples of newspaper classifieds to be directly applicable to Paid Search ads and directly aligned with statistical analyses of ad copy I've done prior to reading it.
But absolutely, it';s 100 years old, and it feels like it.
yes, please review advertising books, amazing series.
I had scientific advertising on my reading list, thank you for saving my time and leaving this review. I will be skipping this read and focusing on another book
Great content as always! but me getting triggered on your pronunciation of Schlitz and Palmolive... 😂 (sh-l-IH-t-s & paal-maa-luhv) respectively.
Breakthrough Advertising next please!!!
While not necessarily advertising, 10x is Easier than 2x is a must read for business owners starting off and hoping to grow.
This is a great idea. Thank you Dara
Does anyone know if there’s a ”newer” book that has almost the same impact as these old books from before the 90’s?
The Boron letters was really good, not just in a learning way But also interesting to read as its written as letters/stories rather than a pure educational book. One of my favs.
Ive tried some other books But I just dont get hooked the same way The Boron letters did.
LOVE THIS
PLEASE DON'T GIVE UP ON THIS SERIES!!
Read the book yourself and decide for yourself.
Its not about the book you read, its the portal the book opens in your mind and leads to new books.
Maybe review Sell Like Crazy next, really liked the book. Full of easy to implement strategies and advice!
Hi Dara! I wanted to ask a question about testing new creatives. I use ABO campaign for testing. Should i use advantage plus audiences to test new creatives or broad original audiences? Is there a difference and one is better than another or that does not really matter?
Hey Dara, plz also make video on ad copies. Thanks
Sadly I just saw this video now, it's really amazing 🎉 thank you
Can you do Cashvertising ? 😊
Loved it, Dara! Thank you
can you make a video about dropshipping with FB ads
You remind me of Irene Adler from the tv show Sherlock Holmes. THE Woman. iykyk.
ps: good video
As always 🔥🚀🔥
I never understood why that books always recommended. It's really not that useful compared to other books on the market.
Thanks as always Dara
good so im not the only one
So don’t read got it 🫡