Book Marketing: The 1 Strategy That Works
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- Опубліковано 4 лип 2024
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I have 14+ years experience as a book marketing consultant. I've put dozens of books on the New York Times_, _Wall Street Journal_, _USA Today and others bestsellers lists. I've also written the perennial bestselling book marketing book _Your First 1000 Copies_.
I can boil all the tactics, strategies, and mindsets down to just two things.
I share them both in this video.
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My name is Tim Grahl, I'm the CEO of Story Grid and I'm the author _The Shithead_, _Running Down a Dream_, and _Your First 1000 Copies_. My partner Shawn Coyne is the creator and founder of Story Grid and he's a writer and editor with over 30 years of experience.
🧰 Additional Resources
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• How to Write a Well Rounded Story: • How to Write a Well-Ro...
• Narrative Device: • Narrative Device: 3-Pa...
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Best part of this, I don't have to become a super salesman. It's kinda like building a house i plan to live in. When it's ready, i move in and invite friends for coffee. Not the whole town.😄 No pressure pitch. Just me with friends. I can do that.
As always, thank you, Tim.
I love this!
The reason I keep on writing and putting my books out there is that I KNOW my stories are good!
And my readers confirm this! I've started getting a few really good reviews on Amazon. You're so right, it takes time.
Really appreciate this video, perfect timing for me, thank you. ❤
Love this Jane! - Tim
I hope people hear you on the mindset piece. Having true, unwavering belief in your work is vital to your book’s success.
The confidence really comes through when you talk to people about it; it’ll be your energy and enthusiasm that will cause people to open it and start reading.
Promoting your work is not easy, though. My throat constricted while I handed copies of my novel to my book club-type coworkers. But I’m glad I did; one of them enjoyed it so much, she asked for another copy to give to her dad. That’s how it starts.
Thanks for the fantastic video Tim! Congrats on the new book 🙏🏾
Love this! - Tim
This really is the most motivating type of advice for creatives
Who-Hoo! Copies of The Shithead on the shelf behind you--sharing shelf space with Shawn's original Story Grid book--how thrilled are you right now. Congrats, man, you have earned it.
Niche authors gonna be depressed after this one (I'm in that group!) 😅
Why?
Niche isn't an issue according to Story Grid models.
@@feruspriest According to writing models, it doesn't make a difference. But for marketing and sales (which is what this video was about)? It does, and that should be obvious.
It is more constructive to think “How could this work for me?” instead of assuming “This won’t work for me.” - Tim
Great video Tim. Thank you!
Sir, you have no idea how motivational and informative-ly helpful this content is to me. Such a blessing! Looking forward for more of your videos! Thank you so much! Godspeed!
Cool beans! My friend had a cat named "Shithead." Good title.
Thanks for the great video and helpful advice. It makes sense.
Hi ! This is Yennenga. I can't wait to read your book. You're such an inspiring writer and coach ! I wish you all the best for this book and for your work with Story Grid
Hey Tim, is "Your First 1000 Copies" still worth a read and the price? After all, it's already over 10 years old. That may not be much for a book, but a lot has changed in marketing and book market in recent years.
Yep - Tim
easier said than done. i just write. i thought I had those people. i guess I didn't.
Love this advice Tim, always practical and real
I’m curious to know who the SAM is for The Shithead? Can it be another version of myself, simply because I’m writing a genre I love? Thanks 🙏🏻
Yes, your SAM can be another version of yourself.
As for The Shithead, if I reveal the SAM then it would be a spoiler for my book 😀
- Tim
When you say you send people your book, is it an ebook, a manuscript, a physical book, or what. Thanks.
Either ebook or paperback version. - Tim
Respectfully, I'm not sure about the last bit. Don't all authors have the fear (usually just before they hit publish) that their book is a heap of crap? I think it goes with the territory of any creative endeavour where you're being vulnerable and putting yourself out there. You come across as a very confident guy - sure in your abilities and experience. That's great for you but many of us aren't like that. A lack of confidence in our work doesn't mean our work is not any good - it just means we don't THINK it's any good.
I’m not sure your point here.
In the last fourteen years I’ve worked with first time and seasoned authors, indie and traditional published authors, women and men, fiction and nonfiction authors, etc. hundreds of them 1-on-1 and thousands in trainings.
Are you saying you have more experience in this space than me? If not, maybe start by assuming you’re wrong and I’m right? Probably a better place to start.
The point I made wasn’t a huge bravado confidence, it was believing your book is good enough to warrant people’s time.
If you don’t believe that, then why publish? Just print off a copy and put it in your drawer. If you put it up for sale, do you believe people should spend their time and money on your book?
If not, again, why are you publishing it at all?
- Tim
Succinct and powerful. Thanks as always, Tim.
I'm into the speculative and experimental, which naturally becomes what I write. However, I highly doubt that anyone I know will enjoy reading it based on the fact that it's speculative fiction. What I write is New Weird-ish even, and that's not for everyone. Who do I write for? Thanks. Also, first
Who do I write for?
Good question.
No book is “for everyone”. But your “weird-ish” is for someone. Finding the someone’s who would enjoy it is what Tim’s talking about.
@@miggseye I agree. What I meant was that I haven't found that someone to write for yet, and I don't know what to do in the meantime. I agree with Tim. I could write for my wife, though I'm not interested in the kind of books she's interested in, which creates a sense of being disingenuous on my end. It's more of a "this is my situation, what now?"
i'm guessing that you'll find your audience
you write for yourself first and foremost
sounds interesting. what books? where? nothing came up under your name.
The cynic in me sez: the 1 strategy that works: Use your social media platform to clickbait authors nervous about whether they can sell their book and then repeatedly mention your new book as an example of a good book that will change people's lives. I'm just saying... every single time you mentioned your new book in this video, it sent alarm bells off in my head about the sincerity of the video.
Ha, I love this.
Did you notice the 100+ videos I’ve put up, all but a couple don’t even mention my book?
Or maybe you think the 1000+ hours I’ve put into creating this free content I shouldn’t use to promote my $10 book?
What exactly is your stance here? I should creat unlimited free, helpful content and never mention anything I or my company do?
I could use more clarity on your expectations on me.
- Tim